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Begins on Pago 49 - 



Billboard M.O.A.CoDveDtion Special 





^ m I / m m ^J5^ 



MARCH 26, 1955 



THE AMUSEMENT INDUSTRY'S LEADING NEWSWEEKLY 



PRICE; 25 CENTS 



Outdoor Eats Gettin' 
To Be Real Cuisine 

Fuller Menu Obsoletes Ma's Picnic Box; 
Concessionaires Stuff Pockets, Faces 



By CHARLIE BYRNES 
CHICAGO. March 19.-Patrons 
at anmscraeiit events will eat and 
drink nuire — and better — in the 
yciiT aliead than ever before. 

A hidf billion of them, it's es- 
timated, will snend more than $200 
ndllton to slaVe thrir thirsts and 
-»i»tisfy their appetities. 

Consumption of soft drinks, 
beer, ice cream, hot dogs, or what'll 
it be?" al\va\s has bulked large in 
the outdoor field, but not nearly 
IS big, nor anywhere nearly as big 
t it will in the season ahead. 
l1te monntiiig con.siimption of 
Mts atid drinks" at outdoor events 
'ems from tw o reasons: ( 1 ) Peciple 
ive grown increasingly accm- 
iird to "eating onl" and thus 
*^i\ ing the little woman" a break. 
Ad (2) tlie\\e had n)oney to do 
4at. 

Eating Habits Change 
There was a time when the 
King drink par for outdoor events 
oii!iisle<l of a soft drink, hot dog. 

hag of popcorn atid a specialty 
leni. such as candy floss of a snow 
,s>ne. But people now are not 
Smtciit willi only such things and 
liey're w ilHng to experiment. 
1 lenco. there's been a brisk sale 
' some events for chile con came. 

•ed in cracker cups, and for 
^ pies, baked on the spot at 
imnsenient parks or similar in- 
Slalhitiniis. 

'i'lteve was a time wlien great 
dRCtances hniited attendance at 
* outdoor events. But\tbat time, too, 
ftas passed— and witli it there has 
been a sharp retluction in picnic 
hinch baskets, box Itmclies. etc. To- 
il. iy» fun seekers generally want 
no part of such. 

histead, they want to eat and 
drink, as well as Hve it up at out- 
door annisenu'nt events. 

J'ont'ful demonstration of this 



Venders Come 
To Fairs' Aid 

CHICACO. March 19. -Coin- 
<>l>('rated vending machines ha\e 
|i[ovcd the answer to more tlian 
one fair manager's prayers. 

l^ilil the venders came along, 
fairs in dairy Slates were on tiie 
Pfrfcj\"ing end of complaints be- 
canse tliev didn't push the sale of 
milk on their grounds. 

.ActiialN", they couldn't. The 
profit margin wasn't there for the 
concessionaire with a stand con- 
i'Tming to sanitary requirements. 
\' t, concessionaires couldn't up the 
price above a dime without arous- 
' ing the wrath of iKe dairymen. 
"Wheri llie venders popped up 
\ nit fairgrounds last \ear they dc- 
'i hghted tiic dairymen, the fairs and 
\concessioniiires ahke. Sales were 
Viige, profits more than salisfac- 
V>'' And patrons were pleased, 
\ T tlie sparkling venders g.ivv onl 
\ Ui cool milk for a dime. 



w .^s given at tlic '5-1 State Fair of 
Texas in Dallas, where again, as 
for many previous years, eat and 
drink sales hit new Inghs. 

It took 900,000 hot dogs and 
hamburgers and 3,250.000 soft 
drinks to satisfy the 2.506.4^3 pa- 
trons, many of whom traveled great 
distances to attend the big 16-day 
expo. 

But the Iiot dog. hamburger and 
soft drink consumption was onlv 
a part of the total. Some 32.5,000 
corn dogs, 31,250 whole chickens, 
two carloads of potatoes for French 
fries, 320.000 bags of popcorn and 
peanuts were downed. 

What's more, the Texas fair pa- 
trons ate their way tliru 70.000 
twists of candy flo.ss, 22.661 boxes 
of salt water taffy, 75.000 candv' j 
apples, a mountain of 5,500 gal- ' 
Ions of ice cream, and 375.000 
pounds of ice flavored with 1.2.50 | 
gallons of grape and strawberry ! 
flavoring, and molded into snow ' 
cones. 

The Dallas' expo, to be sure, is 
the nation's biggest outdiwr amuse- 
ment event. But sales of eats and 
drinks were pro|>ortionately as 
good at other fairs and also at 
amusement parks, Kiddielauds. 
drive-in theaters, and outdo4)r 
amusement recreation centers. 

These amu.sement-recreation 



McGUIRE GALS 
WIN BILLBOARD 
TRIPLE CROWN 

NKW YORK. March 19.- 
Tlie Billljoard's first ""friplc 
Crown" award, an industry 
token of top disk activity in 
the nation's retail stores, juke 
boxes and in disk i<K-key play, 
will be given to tne McGuire 
Sisters next week for their 
Coral reccirding of "Sincerely." 
The IViple Crown will only 
be awarded recording artists 
wlioso disks place as No. I in 
all three Billboard charts- 
Best Selling, Most Played in 
Juke Boxes and Most Played 
D\' Jockeys— in any one week. 
Tlie McGuire Sisters racked 
up this achievement during 
the week of Febniarv 23 (The 
Billboard, March 5).' 

The award will be pre- 
sented to the warblers on the 
Arthur Godfrev "Friends" T\* 
show Wednesday (2.3). 



Can't Hardly See No 
End to Artists, Song 
Hits, Developments 

Music, Juke Box Industries Rich in 
All Categories, Says Operator Poll 



centers, steadily mounting in num- 
ber, have in recent >ears serve<l to 
swell greatly the sales of "eats and 
drinks." One-stop funspots, usually 
situated on \%eil trafficked high- 
ways, provide the ideal way for- 
families to unlimber. have fiui and { 
satisfy thcr food and drink wants. | 
Keener operation on the part of 
concession operators have acceler- 1 
ated the sales increase. Drive-in 
theater ops long have been noted 
for their smart concession opera- 
tions, and in recent v ears tlicv have 
(Conlinued on pagf 29) I 



By BOB DIETMEIER 

CHICAGO, March 19. - In 
the entertaitnnent world. George 
Gobel's "you jnst can't hardly get 
them no more" has earned a very 
respectable niche for itself, but ap- 
plied specifically to rect>rd artists, 
nit tunes or new developments in 
the music-record and juke box in- 
dustry, it just don't hardly fit 
no how. 

Anv dotibt that there is a great 
wealth in all three categories has 
been dispelled by the nation's juke 
box operators participiiting in The 
Billboard's Eighth Annual Juke 
Box Operators Poll v\hich appears 
in this issue. 

AH Categories 

Operators named five disks in 
each of four classifications— ]M)pu- 
lar. country and western, rhvtnm 
and blues, and old favorites— 
which were lop nK»ne\ -makers in 
their juke boxes during the past 
six niuulhs; five favorite artists or 
bands on their plionograplis in 
each classification, and five artists 
or bands in each categorv' the>' fell 
had tl>e best diance of success in 
1955. 



NEWS OF THE WEEK 



New Organization Formed 
To Aid UHF, TV Stations . . . 
A new organi'/.;i(i<in has been fonned to help 
ailing UHF and indcpemlent TV stations with 
financing, programming and sales. National 
Affiliated Television Stations. Inc.. was set up 
by a major equipment manufacturer. General 
Electric, and a TV film distributor, National 
Telefilm As.sociiites, both of wliich have a con- 
siderable slake in the small stations' future. 
Page 6 

R & B-Tvpc Records Dominate 
Billboard' Best Selling Lists . . . 
Thirteen oiit of 30 records on tiie national 
best seller chart are iiop-styletl rhvthm and 
blues disks. Analvsis of the chart indicates 
Iiovv extensively the rhythm and blues trend 
has taken over the i>op field despite opjiosition 
on the part of some publishers and artists and 
repertoire executives. i-,abels notably successful 
are those which pursue the trend vigorouslv. 
Page 17 

Broadway's "Pajama Came" 
Gets Lush Texas Fair Date . . . 

""I'he Pajama Game," hit nuisical. will l>e the 
auditorium attraction for the '.55 Slate Fair of 
Texas, Dallas. Show's national company, with 
Larry Douglas. Fran Warren and Busier West, 
will give 24 performances. Texas fair has been 
a bonanza for legit sbov\s. wilh "South 
Pacific's" $394,422 gross m "50 the record 
holder Paec 24 



Mergers Next in LP Disk 
Field; Haydn-l'runia First . . . 
Independfut LP manufacturers, fighting a 
price squeeze and heightened compclilion by 
the majors, may figure in partial mergers for 
more efficient selling. First such move w ill l>e 
taken next week by Haydn Society and 
L'rania Records Page 17 

Ringling .Advance Sale 
Is .50 Percent Over *54 . . . 
Advance ticket sales for Ringling-Barmnn cir- 
cus in New York are 50 per cent ahead of last 
vear when total topped $400,000 this week. 
Apparent reason is greater use of nev\"spaiwr 
aos. Ringling also anntnmces new air-c-ondi- 
tionlng system for its traveling big top. 









38 


DErAHTMENTS 






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Comina Events 


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Radio 


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MUSIC POPULARITY CHARTS BEGIN ON PAGE 90 



And operators clearlv under* 
scored the progress made in the 
past 12 months in the big develop- 
ments ciirrently underviay in the 
music-record and juke box busi- 
nesses: the move to exlende<l play 
records, increased oixrator use of 
-15 r.p.m. tlisks. pxpnnsion into nevy 
Ivpes' of busirirss locations w It It 
different forms of background 
music and increased attention to 
record programming. 

In the operator's poll, Rosemary 
Clooney's "This Ole House" and 
Eddie Fisher's "I I'-ed Von Now* 
took first and secorX- pIace honors 
respectively as top money-makers 
ill the pop category during the past 
six months. 

Hank Snow's "I Don't Hurt 
.Anymore," and "One by One" w ith 
Red Foley and Kilty Wells came 
in first and second in the country 
and v%eslem classification. 

"Earth Angel" w ith the Penguin* 
and "Shake, Rattle and Roll" with 
Joe Turner were one and two re- 
.spectively in the rh\ Ihm and bluet 
division, and (ilenn Miller's "In 
the Mood" and Tommy Dorsey's 
"Boogie Woogie" took similar spotj 
in the old favorites balloting. 
Eddie Fisher No. 1 

Eddie Fisher was voted the No. 
1 juke box favorite in their loca- 
tions by operators. Webb Pierce in 
country and western. Rnlh Brown 
in rhythm and blues, and Glenn 
Miller first in the "others" classifi- 
cation. 

The operators crv slal - balled 
that the No. 1 spot for the artist 
who has tlie best chance of suc- 
cess in 1955 in the pop Cidegory 
goes to \*ictor's J. P. Morgan: in 
counlrv' and western, to Capitol's 
Tommy Collins; in rhvlhm and 
bines, to Dootone's Penguins', and 
in the "others" classification to 
Decca's Johnny Maddox. 

The major trends operators 
reported in their current operations 
herald broadened horizons for both 
the miLsic-record and juke box in- 
dustries alike: tlie move to ex- 
(Cotttinued on fHifjc 147) 



30,000 Kids 
Jam Chi Rally 

CHICAGO. March 19.-Record- 
ing stars attracted more than 
30,000 teen-agers to the larges-t 
gathering of its kind here— a Youth 
Rally. Those who couUln't squeeze 
into the International .\mpitheater, 
saw the show elsewhere in the 
building on closed circuit T\ ^ 

Artists include<l the i'hree 
Chuckles, Frankie Lester, The Foiv 
tanc Sisleis. Bill Hayes. Eddie 
Fontaine. June N'aUi. Julhis l-i 
Rosa. Ralph Marterie Dick 
Maltby. David Carroll. Buddy Mor- 
ti}\\ and .\rchie and Jan Bifver. 



HDOTnecM' (Mrm^olnk^A Mite. ^I^sD^ 
' ^ J 



THE BILLBOARD 



TELEVISION 

CoiMaMiikatmu to 1564 BrasAnr. New Ysrk 36, N. Y. 



MARCH 26. 1955 



MORf CLIENTS IN PRIME HOURS 



NBC to Extend Magazine 
Concept of Programming 



NEW YORK, March 19.-NBC- 
TV this week further extended its 
magazine programming concept 
into two of its most important eve- 
ning shows for sponsorship next 
season. Moreover, since one of 
them is a color spectacular, it will 
give relatively small advertisers a 
chance to play around in this new 
format. 

Two weeks out of three, Tues- 
day, 8-9 p.m., will be made avail- 
able on the same basis as "Caesar's 
Hour." That is, three clients will 
share thirds of each hour. The 
third week will be sold to only 
one sponsor. 

Six participations. 90 seconds 
each, will be offered in each of the 
13 Stuiday night spectaculars next 
season. Each participation will 
cost $70,000 for time and talent 
Ten of these "color spreads." as 
tfiey are called, have already been 
sold to an unidentified client, re- 
ported to be Sunbeam, which now 
owns part of the current Sunday 
night extravaganzas. 

Interestingly enough, NBC has 
Chosen to make its Tuesday night 
participations available on the 
shows headlined by Milton Berle 
and Martha Raye. The third show 



NARTB CONFAB 

B'cast, Govt. 
Execs to Mull 
Biz Problems 



WASHINGTON. March 19.-A 
shirtsleeves confab between gov- 
ernment and industry brass on 
problems of the nation's broad 
casting industry will highlight the 
upcoming May 22-26 annual con- 
vention of the National Association 

Radio and Television Broadcast- 
ats in Washington. 

With the nation's capital pro- 
viding the site for the convention 
for the first time in the Associa- 
tion's histor>', the NARTB conven- 
tion committee has scheduled a 
Government Day pro-am on May 
24 which will feature a 90-minute 
panel disctis.sion with all members 
of the Federal Communications 
Commission participating. 

Key luncheon speaker that day 
wlU be FCC chairman George Mc- 
Connaughey. Also lined up as 
speakers that day are Sen. Warren 
C. Magnuson (D., Wash.), chair- 
man of the Senate Interstate and 
Foreign Commerce Committee, and 
Rep. J. Percy Priest (D,, Tenn.), 
(Continued on page 23) 



will be variety and will feature 
name personalities, but it is this 
program tliat can be bought only 
in its entirety. General Foods is 
using eight hours this season in tlie 
time period, and it may renew for 
next year in the Tuesday hour to 
be entirely sponsored by one client. 
New Producer 
It also has been learned that 
Max Leibman will not produce 
the Sunday Spectacular next sea- 
son. NBC is now negotiating with 
a top producer to take over the 
reins on the show. Speculation is 



that it will be Bysby Berkeley. 
The spectacular will be variety but 
will use the same featured players 
as "Vour Show of Shows" last 
season. 

NBC is extending its magazine 
concept into these snows for manv 
reasons. Their costliness is such 
that it is easier to scare up a num- 
I)er of advertisers rather than one. 
The web also believes that if the 
magazine concept is to work, more 
and more shows in prime evening 
hours must be marketed. In addi- 
fConttTiued on poge 23) 



Pabst Seeking 
Co-Sponsor 
On ABC Bouts 

NEW YORK, March 19. - 
Pabst Beer, which last week de- 
cided to shift its Wednesday night 
fights over to ABC from CBS, is 
seeking another adxertiser to share 
alternate week bankrolling of the 
bouts. If it doesn't find one, how- 
ever, it will sponsor the matches 
on an every week basis. 

The Pabst fights will stay on 
CBS until May 25. The following 
week they will be seen on ABC 
in tiie same Wednesday 10 p.m. 
time .slot. ABC is now tr>'ing to 
clear 128 stations for Pabst. 



Everyone Confused at TV 
Picture, and It Ain't Static 



HOT SPRINGS. Va.. March 19. 
—There seems to be one word to 
describe advertiser altitude toward 
television these days: confusion. 

Talk witli some of the big net- 
work sponsors attending the 46th 
spring meeting of tlie Association 
of National Advertisers and you 
come away with a feeling that no- 
body knows quite what this new 
medium is all about. Wluit's more, 
from some of the stories related, 
the confusion is not onlv confined 
to the sponsor side of the picture. 

Technically, of course, the me- 
dium is a lot better, but it has 
l>een in such a state of flux from a 
business standpoint tltat sponsors 
and potential sponsors are having a 
hard time finding their bearings. 
For one thing, the magazine con- 
cept of TV, which was such an 
explosive issue here last vear, is 
still not altogether accepted by the 
tvpe of sponsor who got iLsed to 
the radio idea of sponsor identifica- 
tion. One of tJiese remarked tliat 



he still l>elieved there is merit in 
having your product identified 
with a show, because of the "grati- 
tude factor" in making a sale. 

Another element of change, the 
trend away from the haft-hour 
weekly show to those an hour in 
length, also is giving .sponsors 
something to think about, tho not 



CBS' HEALTH 



HR Strengthens 
iVia Contracts 

• HOLLYWOOD, March 19.-Hal 
Roach Jr. this week revealed that 
he is instituting a policy of con- 
tracts for studio personnel in a 
move intended to strengthen the 
organization following his purc^iase 
of the lot from his father (The Bill- 
board, March 5). 

R^ch said that he believes this 
will be the most difficult selling 
year for producers in the history 
of television, and that multiple 
production companies that can of- 
fer ad agencies a background of 
successful programming and an or- 
ganization of permanent employees 
will have an ever greater advantage 
. over one-shot producers. 
■ r -. Pilots which Roach has shot this 
^Vfar or is readying for filming are 
'"nsUmdie," Sonja Henie, and John 
■ksbitu ^ 



2 Live Shows 
In CBS Works 



NEW YORK, March 19.-The 
CBS programming department this 
week was readying kines of two 
new hve packages. They are "Joe 
and Mabel," featuring Nita Talbot, 
and "Music 55," an offbeat band 
show with Stan Kenton. 

"Joe and Mabel" was a well- 
known radio series and was also 
i presented once on the "Armstrong 
Circle Theater." 

"Music 55" will use Johnny 
Mercer and Louis Jordiui, in addi- 
tion to Kenton. It will strive to 
present an unusual way of seeing 
music on TV. 

Also being worked on at CBS- 
TV is a new daytime personality 
show with Jack Barry. 



Kew Gridcast 
Plan Toss-Up 

CHICAGO, March 19.-It will 
probably be nip and tuck in the 
sale of college football telecasts 
next season. Tlie new plan out- 
lined by the TV committee of the 
National Collegiate Athletic Asso- 
ciation this week has NCAA itself 
peddling eight Saturday games to 
seek regional sponsors in NCAA's 
seven districts for the other five 
weeks. 

For the national sponsor the 
package of eight games is priced 
at $2,o00,000. But ft is expected 
that colleges will hold out their 
best game for the regional spon- 
sors, sirkce on those deals the 
individual conferences keep the 
money. 



Hiatus Sub 
Clients Get 
Just 10% Off 

NEW YORK, March 19. - The 
present state of TV's prosperity is 
indicated from the fact that the 
CBS-TV summer plan this year al- 
lows no discount to advertisers, 
except the usual annual 10 per 
cent discount. 

Three years ago CBS offered its 
clients a 33^ program contri- 
bution. Two years ago the web 
gave summer sponsors a 30 per 
cent program contribution, and last 
season they received 25 per cent 
toward the cost of their packages. 
The summer hiatus period will be 
eight weeks on CBS, the same as it 
is on NBC-TV. 



necessarily unfavorably. One spon- 
sor remarked that the trend was 
"perfectly logical." The half-hour 
weeklv stint, he said, was inflexible 
and did not allow for seasonal 
sales changes. 

Then tlierc's color television. Ad- 
vertisers expect a gradual growth, 
with nobody knowing quite what 
it will be doing for them, saleswise, 
for some time. A.s one of the big- 
gest sponsors put it, "Color TV is 
dc\'cloping the chicken and the 
egg concurrently." 'However," he 
added, "it's one of llie tilings youH 
have to get into eventuallv', even 
if you're selling insurance." 
Cite Cost Factor 

Finally, there's the ever-present 
question of costs. Sponsors say 
simply. "It's dam expensive." Ana, 
they add, tlie cost-per-thousand ar- 
gument isn't wholly valid. In many 
instances, they said, you may be 
paying out more to draw in a eas- 
terner than he would ever spend 
on your product in a year. 

One fellow who is putting all of 
his company's $3,000,000 into ra- 
dio and TV spots says he spent 
six months hmkiiig at network tele- 
\'ision and he feels they are out of 
line, cost-wise. He is Leonard Col- 
s(m, advertising manager of the 
Mennen Company. "It's a rich 
man's game," he said. "You pay 
for it and you're not supposed to 
(Continued on page 23) 



Magnuson's Blasts 
Warn FCC Storm 



NEW YORK, March 19.-One 
of the stormiest periods in the Fed- 
eral Communications Commission 
history is immediately ahead as an 
aftermath of a wrathful blast from 
Chairman Warren G. Magnuson 
(D. Wash.), of the Senate Inter- 
slate and Foreign Commerce Com- 
mittee. Magnuson yesterday (18) 
took the FCC to task for "failure" 
to come up with "immediate re- 
medial action" in the agency's re- 
cently filed preliminary report to 
the Committee on the nation's TV 
broadcasting industry. 

The FCC is uncomfortably on 
the spot The agency not only 
faces a prolonged grilling at the 
Committee's upcoming hearing on 
the T\' broadcasting industry, but 
it is literally under orders to |iro- 
duce "a more conclusive report ' iii 
two montlis than the one tiled by 
it this week on the problem of im- 
proving TV broadcasting ser\'ice 
thniout the nation. 

Set Probe 

Critici:iing the Commission's pre- 
liminary report as inadequate, 
Magnuson asserted the Commis- 
sion's shortcomings could "Soak 
the American householder." Mag- 
niLson indicated strongly that he 
intended probe into TV set 



manufacturing to determine what 
the outlook was for production of 
all channel sets. 

The FCC preliminary report 
stated that lack of UHF receiving 
equipment and the delay in de- 
veloping high powered transmis- 
sion eqiiipment may be the most 
important factors for UHF's failure 
to keep abreast of VHF. Chairman 
Magnuson has already taken steps 
to solve that problem by inviting 
TV set makers to confer with him 
in Washington soon. 

Hennock Report 

FCC Commissioner Frieda B. 
Hennock declined to go along with 
the FCC preliminary report and 
instead is drafting a separate re- 
port which is expected to push for 
intcrmixt\ire and early remedial 
action for UHF. 

On the question of selective de- 
intei-mixture, the FCC indicated 
that it is considering "the circtim- 
stanc&s, if any. of which de- 
intermixture may be appropriate 
and in the public interest." Sci 
tor Magnuson, in commenting on 
de intermixture, said that he hoped 
that the FCC will move before it 
is too late to detntermix anything. 
"Sometimes," he said, "delay can 
prove worse than immediate ad- 
vent action." 



'ZOO' SAFARI 



Also to Film 
For Tonight, 
Home, Today 

CHICAGO, March 19. - The 
forthcoming safari to Africa by 
personnel of NBC's "Zoo Parade" 
holds more interest tlian meets the 
eye. It was learned this week th«t 
the eight-week trek will be macle. 
not only to get color-sound filnii 
for five "Zoo Parade" shows, Imt 
also to shoot footage for "HonM^* 
"Today" and "Tonight." Should the 
situation go as planned, the five 
shows may wind up as a series 
of one-hour color spectaculan 
rather than five half-hour shows of 
the "Zoo Parade" format. 

The original idea, which wn 
supported enthusiastically by NBC, 
was to have the safari film the 
zoological specimens of Africa in 
their native habitat. One show will 
be based on white rhinos, one on a 
lost herd of elephants, one on ante- 
lopes, zebras and giraffes, another 
on snakes, and lastly, one show 
will be filmed at the Biblical Car- 
dens of Tel Aviv which tncludei 
only animals mentioned in the 
Bible. 

It wasn't until after the original i 
plan was accepted that NBC de- 1 
cided to ask the camera crews to! 
be on the alert for any possiblel 
shots that could be incorporated ml 
other NBC shows. It is hoped tli.iT 
footage of home life in Africa ca:^ 
be used for "Home," and shots of I 
native night life are expected to I 
make interesting viewing and com- 1 
ment for Steve Allen on his "To-1 
night" show. Dave Garroway and I 
his "Today" program will be sup- 1 
plied with footage as well as ni-ws | 
releases on the safaris progress. 




Billfioard 

TIm AsnmuhI hMri'i NtwiwfrtlrJ 

Founded 1894 by W. H. D^njlJ.j^ 

Publishers -^--.^ 

Rog« S. Ltttlefofd |r, • 

William D. LiHI«ford 

E. W. Evjn« Pft.&Xrh^ 

K. Kemper . . . . , Vic*-Prtlk " 

M. L. Reulsr Vic«-PrMW 

Lawrsnca W. CtUo SKy. 

Editors 

ft. S. Liltlcford \f. . Ed.tor in Chief. N«v Vorfc 
P«ul Ackeririan . . .MLnic-Radio Editor, N,.Y. 

Hefb Dotien Outdoor Ed.ror. ChicaicA 

Robt. Oietmeier. .Coin Mach Editor, Chicaco 
Wm. J. Sachs. Exec. News Editor. Cincinnati 
Lee Zhito . . . .Executive Editor. Los Ansetei 
Is Horowitz. Music-Radio News Editor, N. Y. 
Leon MoTM . .Telewisiwi Newi Editor, N. Y,- 
Ben AtlM Chief Washington BurMi« 

Managers and Divisionr ^ 

E. W. Evans Main Office. OndMUtfy* 

K. Kemper. Minic-Radio Diviwon. New Yoftt 
Sam Chase. . .Television Division, New York 

M. L. Reuter Outdoor Division. Chicago 

Hilmer Stark . .Coin Ma<J\. Division, Civcaf* . 

Offices * 

Cincinnati 22. »60 PiUerwn at y ^- 
E. W. Evaiu ^» 
Phoiir: DUntur MO 
Hew York 36. 13«4 BrvadwM? ; • _ 
W. D. LltUaford ' ^ M 
Phone: PL«ia 7-20011 • . ■ 

Chleaco 1, ISB W. Randotphit "Um •'^j*'* I 
Phone: central &87«1 * • H 

Hollywood n. 6000 SunMt at^\ } '"'^M H 
S»m AbbtMl m ™ 

Phoiie: H01lyv.'i>od »se31 *^ 
St LouLa 1. 390 Arcada BuUdlatf 

Frank B. Jo«rlinc * 
Phone: CHestnut 1-0449 < — 
Waihlnfton S. G SL. hM- ^' 

Nvwi Bureau, Ben AtlM* 
Phone: NAt:onal MTM 

Advertising Manager^ 

Ouldoor-Mdse C |. Latscha, Cincirw\iN 

Mutic-Redio Dan Collin*. New YcA 

Televist'bo Ar«Jrew Csida, New York 

Co^n Machine : ■ Hilmer St«*,' Chk*t» 

Circulation DepartrAdAf 

B. ^ Brunt CiTcirvtatf 

Mm\n Adverliting end Circulation Office* 
2160 Patterson St., CinclnnaU 22. Ohio 

S uhacrlption ratei pajrabia In ailvance. Ono 
year. ttO tn U.5.A. and Canada. All ferclftn 
rountrlca. t29. Stibiicriberi, when requesting 
rhanac ol address. >tiould |[ve aid na wetl aa 

#tiew add re It Pub- ^ 
U«hed weekly. Entered //Tih^ 
aa second cla>A matter [fjl.iljl 
0)ik>. under act of 
March 3. 1879. CopyriKht IMS hf TH« 
^iUboat-d Publiih'ng Company. Tha Bill- 
board alaa publiihrs Tide, tlW fortnllhtly 
masaslne of aalei and advertWac trenda, 
one year, M.M, and Vend, UW moaUtliP 
masaiine fit autoaaaUe mer- -^^^^ im 
chaudlslnf; one rear. M- "^^^^^ 

Vol «v N*. t« 





MARCH 26. 1955 



THE BILLBOARD 



SION 



Ashley-Steiner 
Has Four New 
Series Coming 

NEW YOKK, March 19. - The 
Ashley-Stciiier packaging agency 
Iiii-v four new .shov^■s coming up nn 
its sales agenda, while three of its 
oI<I<T properties are hitting the 
comehuck trail. 

.^^llk■y-,Steitler is the packager of 
"Kronlicr," tlie pilot of which 
\\'orthington Minor Production bc- 
^an shooting tins week with Mat- 
thew Rapf prothictiitg and Sidnc\- 
I.nincI (Mrecting. The firm is also 
preparing a new show with Walter 
SlcAik. who moved ox'er to A-S 
finiii the William Morris agency 
this week. A-S IS also representing 
"Buckley," the Goodson-Todman 
prmhiction starring Reginald 
Gardner. The pilot film was shot 
this week with Dorotlu' Latnonr as 
the guest star. Another new A-S 
pilot is "How Now. Brown" star- 
ring Keenan W'yiui, whici 
dcii PrcKlitclions shot this 
Don Quiiu) creation. "How N 
is heiug scripted b\ Bill Manhoff. 

Meanwhile. NBC-TV is plan- 
ning to revive "The Marriage" next 
season, "Ethel and .Albert" was 
sold to General Foods as the sum- 
mer replacement for "December 
Bride" on CBS-TV. and Guild 
begim shooting 
' for svndiciition. 



RESTLESS 
PEOPLE 



Kate Smith's T\* show returns to 
the Cleneral Foods fold in six spe- 
cial appearances in April on CBS- 
T\'. introducing GF's new product, 
Instant Swans Down Cake Mixes. 
Miss Smith will do these commer- 
cials live. . . . James P. (Uncle Jim) 
Harkins, former assistant talent co 



Clients Unhappy at TV Segs, 
2 Agencies Lose $6 Mil Biz 



KEW YORK, March 19. - TV 
once again this week proved its 
\ital position in the advertising 
scheme of things. Two agencies- 
Ted Bates, and Fuller. Smith & 
Ross— are soon to be shorn of at 



ordiiiator of NBC, was awarded least $3,000,000 in billings each, 



the Pro Ecclesia et Pontifice medal 
for outstanding service to the Pope 
(Continued on page 23) 



FEE VIDEO 



McConnaughey 
Pledges Thoro 
Study by FCC 



The reason, according to the trade, 
is that the\" ha\e failed to cs»rr>" 
the hall \ ideo-wise for Colgate 
and Westinghonse respecti\'cly. 

Ted Bates is the more striking 
example. This agency relieved 
NB(%TV of production resjwnsi- 
bility of the "Comedy Hour ' last 
spring. Rejxirts are that it prom- 
ised the client it would sa\e 
enough money im the Sunda\ show 
to pa\ for liis Wednesdav half hour 
on CBS-TW 

The Bates pitch was that it 
would program a show featuring 
new, fresh talent strong enough to 
recapture rating dominance of 
Sundays 8-9 p.m. from "Toast of 
the Town." Instead, however, tlie 
"Comcdv Hour" has lost consider- 



WASHINGTON, March 19 
McCad- 1 Chairman George G. McConnaug- ' 
PrcKlnctionii shot this week. A ' hey. of the Federal Communica-! 

tions Commission, this week dis- ' . . 

pelled any lingering doubt that the KAf^C^fW/Arwy ¥f\ 
FCC intends to take months in '▼•^VJU T Clll lU 

deliberating I he stormy issue of 
subscription TV. 

The FCC chariman gave fresh 
confirmation to the likelihood that 
protracted hearings will be staged 
Films ha. h^m.n .hn«.in« "Tl.. sometime after the upcoming May 
Goklberg: 

nists, ' ^ " * I live series on ABC-TV. He w ill 

Tlie Commission's intentions function as material editor in the 
were indirectly disclosed bv the search for interesting stories abou! 
FCC chairman in a letter to the i ^^ t'^'JR^ Americans, 
House Appropriations ('ommiltee 
this week asking for an extra out- 
lay of S8.'5,0O0 from Congress to 



Fall Gridcasts 
In the Works 
At Du Mont 



NEW YORK. March 19. - Du 



'Citizen' Unit 

NEW YORK. March 19.-Peter 
McCovem, Young and Rubicam 
publicity staffer, tliis week resigned 



deadhrte for filing of'briefs on the to join the production staff of "Mr. 
Issue by protagonists and antago- Citizen." the new Uggett & Nlyers 



handle the 



Ed B\ ron w ill produce and vet- 
eran radio director Marx Loeb 
takes over as his assistant. Charlie 
Tate will direct. The series will 



Mont lias already begvm to w ork ' ^"'■Jf'"';?^;:^^'*'! 



Commission's explora- i i , , -i 
tions into whether home-subscrip- ^P"' 
tion television shoidd be authorized 



able ground to "Toast" this season 
as evidenced from its weaker rat- 
ings. Few, if any, of the Bates- 
selccled personalities have lived up 
to expectation. 

The agency unexpectedly found 
itself caught iii a talent price 
stpieeze when the spectaculars ar- 
rived on the scene. These shows 
ha\ing higher budgets usualh' 
managed to outbid "Cometly Hour" 
for personalities. NBC will pro- 
duce the show next season. 

Other Changes 

Bales Ls also liable to lose 



BYE AGAIN 



'Travelers' fo 
Quit Chicago 
For N. Y. Stay 

CHICAGO, March 19.-Much to 
tlie chagrin of Chicago's television 
moguls, another network show is 
leaving the Midwest to head for 
origination in New York. The 
latest to make the mo\e will be 
tlie Procter & Gamble- sponsored 
"Welcome Travelers." 

Reason for the move, which is 
scheduled for May 9, is an agency 
change. Dancer, Fitzgerald & 
Sample has dropped the show, 
and the Benton & Bowles agency 
takes over. 

This appeared apparent. Tlie 
(C ont i nued on pope 23i 



on next season's pro football tele- 
casts, which ha\e proved such a 
blessing to the network o\er the 
past couple of years. The sports 
department is understood to have 
obtained the okay of fi\e of the 
teams of the National Football 
League already. And presentations 
Iia\e already been made to a 
couple of the ad agencies here. 

Du Mont's severe retrenchment 
in recent months is rejiorted to be 
causing it some difficulty in ped- 
dling next fall's football. The 
clearances and ser\icing of the 
se\'cral regional sponsors is one of 
the most intricate set-ups in net- 
work T\^ In \iew of Du Mont's 
reduction of its regular cable use, 
some potential clients are said to 
be wondering whether Du Mont 
will actually be able to deliver. 



The FCC chairman indicated to 
the House committee thai (he fee 
TV^ issue is topmost among con- 
troversial cases pending in the 
Commission, antl he said it will 
require considerable lime for hear- 
ings and subsequent studies. 



CBS Would Snare U. S. Steel 
And GE for Wed. Eve Wallop 



Schaefer Ups 
Baseball Sked 

NF'V YORK. March 19. - 
Schacfer's Beer has expanded its 
budget for baseball s|>onsorship on 
WOR-T\" here by close to 30 per 
cent ihLs year. 

The bankroller lias taken on 
sponsorship of 25 "away" games 
in addition lo the 77 "home" games 
ordiuariK' aired. 



NEW YORK. March 19.-CBS- 
T\' this week made a switch in its 
attempt to capture the United 
States Steel business. The network 
is now offering tho advertiser 
Wednesda\ s, 10- H p.m.. begin- 
ning in June. The sponsor was of- 
fered Thursday 8:30 - 9;30 last 
week, but the switch came about 
wlicn Clir>sler renewed its hold on 
the Thursday time period where it 
programs "Climax" and "Show er of 
Stars." 

Since U. S. Steel would ord\ 
offer an alternate week dramatic 
show on Wednesdavs, even if it 
btjught the CBS slot, the web 



NEWS IN BRIEF 



Ketait 
normal 
Dccciuli 



lies of tele\isii>n receivers experienced 
seasonal slump tins January from last 



level, according to lust week's re|iort 
from the Radio-Electronics-Television Manufaclvirers' 
Association. In four weeks in January 647,.i85 T\' 
rcceix crs w ere sold at retail compared w ith 1,093,702 
sets sold in five-week Dcceml>er. In Januar\', 1954, 
RETMA had reported that 731,917 teIe\ision sets 
were sold. Sales of ra<lio sets reached 474.947 in 
Januarv, 1.1.58.588 in December and 310.623 in 
Januar>, 1954, RET.MA reported. 

Attorneys for publisher-broadcaster Ed- 
ward O. Lamb will appeal Federal Communi- 
cations Commission Examiner Herbert Sharf- 
man's ruling that the six-month-old hearing 
into Lamb's request for renewal of a television 
license must continue. Lamb's attorney, Rus- 
sell M. Brown, said he will take the ruling 
before the commissioners themselves. The 
hearing is recessed indefinitely. The FCC 
has said it will call Lamb as its next witness 
to ask him about his denials that he ever 
associated with Communists or gave to party 
causes. 

Harold E. Fellows, president of the National As- 
sociation of Radio and Television Broadcasters, told 
the Nfirthwestcrn University convocation last week 
that "the most complex among the problems deriving 
from the achievement of mass communications has 
been the grand experiment of informing the people 
fairl\-. frequently and in the absence of the odious 
and heavy hand of censorship." Referring to the 
assiuilts upon the freedom to broadcast, Fellows 
mentioned the bans on radio and television in New 
York States public hearings, in the United Slates 
House uf Representatives iuid tho^e established by 



the .■\merican Bar Association's canon of ethics. Yet. 
as he said, "the camera and the microphone . . . 
do not interpret, they reflect ... by what device 
could fret 'om of sjieech be more accurately and 
effectively p, rtra> ed?" 

Federal Communications Commission de- 
nied a petition filed by McCIatchy Broadcast- 
ing Company, h'censee of KFBK-AM station 
in Sacramento. The company was seeking a 
hearing on FCC's action of December 9 in 
modifying the construction permit of KBET- 
TV, Sacramento Tclecasters, for a change of 
transmitter, studio locations and certain 
equipment. At the same lime a court action 
is pending in re^^ard to McClatchy's appeal 
to the original grant to Sacramento Telecast- 
ers, together with the denial of McClatchy's 
competing application for a TV station there. 

The first of the eiglit regional meetings of the 
Natit)nal As.sociation of Radio and Television Broad- 
casters starts September 20, and the others will run a 
week apart w ith the final meeting set for November 
15, except no conference for the week of October 3. 
Tuesday is Radio Day, Wednesday is General Day 
and Thursday is Television Day, according to the 
NARTB's regional conference committee's report. 
A decision handed down last week by the 
National Labor Relations Board to the Elm 
City Broadcasting Corporation and the Ameri- 
can Federation of Television and Radio Art- 
ists, AFL, reaffirmed an earlier ruling that 
the New Haven, Conn., company, must bar- 
gain collectively with the union regarding 
conditions of employment. NLRB ruled that 
the company, since July 8, 1954, had refused 
to bargain collectively with the uoioik 



needs a co-sponsor. It is going out 
after big game and trying to get 
General Electric to buy the other 
alternate hour sliow, which would 
also apparently be drama. General 
Electric has not yet decided 
whether it will drop Ray Milland, 
but if it did, \vou]d have the funds 
to pay for the alternate hour. It 
recently purchased half of "Dear 
Phoebe" from Campbell Soups on 
NBC-T\'. 

U. S. Steel is getting out its slide 
rides and cnstal halls to see 
whether it should make the switch. 
The ad\ertiser has a g{)od deal 
over at ABC-TV where the show- 
is cvirrenlly presented Tuesdavs 
9:30-10:30. And ABC has big 
plans for Tuesday next season and, 
as it is already known, hiis a deal on 
with Warner for hour features 
w hich it hopes will contribute to 
its building audiences. 

An hour dramatic show co- 
spofisored by U. S. Steel and Gen- 
eral Electric, bankrnlle<I by two of 
the most important clients In Amer- 
ican industry, would be a potent 
programming as well as financial 
plum for CBS or any network. 



SCHOOL FULL ,V 



NBC Shuts 
Door to New 
DD Sponsors 

NEW YORK, March 19.-With 
eight of a possible 10 participa- 
tions alreadv sold on "Ding Dong 
School," NBC-TV this week de- 
cided to withdraw the show from 
sale. 

The web's action is based on its 
belief that the stanza's reputation 
as a prestige-educational show- 
would best be preserved b>' keep- 
ing the amount of advertising 
down to 80 per cent of maximum. 

The network, of course, will 
replace any of the current adver- 
tisers who drop put ill the future 
with new ones. 



production supersision of "Th* . " 'j 
Millionaire." What agency will rep-' 
resent the client on both sbow4 ; a?^ 
is not known, but indications art '\'K 
that William Esty was sele 
The decision, however, is not \ 
for Colgate is reshuffling its agency 
product line-up, with Cunnin|^haia 
& Walsh and Br>'an HoustOD i^bt 
in the running. .-j^^ 

Fuller, Smith &. Ross lost m^- 
portion of the Wes* nghouse - c<«lt.; 
siimer billings to cCann-F 
son. The account l .o has «n63, 
agency, Ketchum, McLeod 
Grove, w hich occasionally handlM|^ 
consumer products for TV. 

Trade information is that Fidhf',^^ 
Smith & Ross lost its side jpf'""* 
W'estinghouse account by 
because it f illed to submit ; 
enough TV ideas. Its only yidflf . 
show for Westinghonse was'r^Let^ 
Freedom Ring" on GBS-TV for ( 
Mansfield division of the company^ 
This business moved off TV wh«nj«-^ 
Ketchum, McLeod & Grove sdd'^ 
the advertiser professional fpo^tujle 
which subsequently did a ' — 
job. 

The fate of both Bate* anS'^^li 
& R.. however, gives furdier 
phasis to the idea current in 
circles— that to keep clientg 
must be kept TV happy. 




WCAUTV « iH"«« 2 

feet on the spending habiu of.\ 
over threa^ millien pcoi>l« oiili 
effecilve aiinu^ bti>lng ifiLonv^ 
or SS h>llion<~tHi! ' Mc MMiM 
Uiat reacbeit ihli murkct. 

fli—il S Miftor Marfctf r\ate 

York IcboitoA 
Hanovif - ""j*- PomviR* 

Chamb«(tbvr9>-v - ShomoiW» 

Woynciboro' Mount Cormvl 

Fr«d*rkh V Bloomibufg 

Weilmin»t«r lewlfbwg 

Carlitic lewiilOwK 

Swnbwry 'i- lc<\ Ho<r«n 

MarlimbuTf - HoQcrirowa 



WGAl-TV 

S'EINMAN STAtIO . 



b MEEKER TV, Inc. 



.J* 




THE BILLBOARD 



jy FILM 

Communications to 1 564 Broadway, New York 36. N. Y. 



MARCH 26. 1955 



GE, NTA Form Corporation 
To Help Out UHF Stations 

To Aid on Nat'l, Local Soles; Moke 
Money, Library, Advice Available 



NEW YORK, March 19.-A new 
and very serious attempt is going 
to be made to help out UHF sta- 
tions whose financial plight is 
serious bu*^ not desperate. The help 
is going to come trom a new cor- 
poration I'usl formed by two com- 
panies tliat are in the business of 
selling to TV stations, one a TV 
film distributor and the other an 
equipment manufacturer. 

This combination "Marshall Plan" 
and "Point-4 Plan" for TV has 
been set up by General Electric 
and National Telefilm Associates. 
The operation they have set up. 
said to be capitalized at around 
$1,000,000, is known as National 
Affiliated Television Stations, Inc. 

Essen ti.illy, NATS will acl as a 
sales and service organization. 
Specifically, it will ope-ate along 
five lines: 1. It will make national 
spot sales for its member stations, 
apart from the stations' spot reps 
as well as in conjimction with 
them. 2. It will send salesmen 



P&G Renews 
Loretta Young 

HOLLYWOOD, March 19.- 
Procter & Gamble this week re- 
newed the "Loretta Young Show," 
altho Tom Lewis, Miss Yo\mg's 
husband, is bowing out as producer 
of the program. Lewis will devote 
himself to ona or two new prop- 
erties, as yet unnamed, to be pro- 
duced under tho Lewislor banner. 

Also in the works is Canadian 
and British airing of the program. 



into member markets to help the 
stations with local sales. 3. It will 
give its members financial assist- 
ance to some extent. 4. It will 
make the NTA film Iihrar>' avail- 
able to members on convenient 
payment plans. 5. And il « ill give 
managerial advice where needed. 
Lot at Stake 
Both CE and NTA are recog- 



'Gangbusters' 
Set Up for Fall 

NEW YORK, March 19.-Cen- 
eral Teleradio Film division is get- 
ting set to release its "Gangbusters" 
TV fihn series for airing this fall. 

The stanza has been on the 
shelf for almost half a year await- 
ing completion of the theatrical 
nm of the "Gangbusters" feature 
fihn which General Teleradio pro- 
duced by joining three of the TV 
film episodes together. 

General Teleradio's producticm 
subsidiar\'. \isnal Drama, Inc., 
went back into production on the 
TV film scries this week in Holly- 
wood. It plans to shoot 29 more 
of the lialf-hour episodes. Ten 
episodes, in addition to the three 
used for the feature film, were 
shot last year. 

The stanza will probably be first 
offered for national sale. If noth- 
ing materializes on that front, it 
will be made available for syndica- 
tion. General Teleradio is cur- 
rently pitching its "Uncommon 
Valor" Marine Corps series to na- 
tional advertisers. 



nized to have a considerable stake 
in the health of UHF stations be- 
cause of sales of film and equip- 
ment already made as well as for 
the future development of their 
market. On its part, NTA has 
for the past year been selling an 
easy-payment station library' plan, 
particularly designed for strug- 
gling UHF stations. It is under- 
stood to have such deals with some 
60 stations. 

Notwithstanding their individual 
stake in the UHF crisis, GE and 
NTA presented the NATS scheme 
as an entirely objective and in- 
diLstry- spirited ventiire. The lunch- 
eon here yesterday at which \.\TS 
was unveiled was attended by sev- 
eral banking personalities. Ely 
Landau, NTA president and N.\TS 
exec vice-president, told them very 
pointedly that their help will be 
needed, as well as that of the 
entire TV community. Oliver 
Unger, NTA e.xec vice-president 
and NATS veepee. said, "NTA 
will not be the exclusive (film) 
supplier of the affUiates^of NATS, 
nor do we want to be." 

How Eligible? 

It was not clear how a station 
(Contmued on page 14) 



ON TV BEAM 



MCA-TV GOES THAT AW AY 



To Distrib Autry, 
ers Features 



Rog 

HOLLYWOOD, March 19.- 
MCA-TV this week acquired dis- 
tribution rights to the Republic 
package consisting of 56 Gene 
Autry and 67 Roy Rogers features 
from Hollywood Television Serv- 
ice, ending many weeks of specula- 
tion as to what would happen to 
the pix (Billboard, February 5). 

Tlio no sale price was revealed, 
package is understood to have cone 
to MCA for between $4 ana $5 
million. This would make the long- 
term deal the biggest of its kind 
bi the history of television. Pre- 
sumably the pix will revert to Re- 
public after MCA's distribution 
Tights run out, tho by that time 
(no termination date is given) the 
package will probably nave lost 
most of its value. The price tag 
works out to approximately $35,- 
000 per pic. 

Left up in the air is what MCA- 
TV will now do with the package, 
which is its first venture in dis- 
tribution of theatrical film to TV. 



Yates and MCA-TA'^ Vice-President 
Taft B. Schrciber. 

Package will apparently be 
pitched to national sponsors before 
il becomes available for local deals. 
Several stations are reported to 
have already quizzed MCA-T\' 
about the Western features hoping 
to acquire them for slotting op- 
posite ABC-T\"s "Mickey Nlouse 
Club." 



Paramounl to 
Enter Video 
Film Field 



NEW YORK, March 19.-Para- 
mount Pictures is about to become 
the fifth major theatrical picture 
production' company to enter the 
T\' film field. An announcement 
to that effect is expected from 
Barney Balaban, the company's 
prexy. here this week. 

Altho it's so far not known what 
form Paramount's TV plans will 
take, it's understood that theyll 
probably include both renting of 
space to independent producers 
and formation of a television sub- 
sidiary. Stage space used for ac- 
tual filming will be at the old 
Warner Bros." lot on Sunset Boule- 
vard, originally acquired by Para- 
mount for its Los Angeles TV sta- 
tion, KTLA. 

Paramount also is reported to 
have been negotiating with MCA- 
(Continuea on paRc 14) 



THE BILLBOARD SCOREBOARD 



Top 25 Non-Network Vidfilm 
Series and Their Pulse 
Multi-Market Ratings 

This monrhly fe.ilurr o( TTie Billboard's TV Film dcpaTlmcnt .how, the relativ* 
SUndinv of the 25 top-rated TV Film series sold on a rciiion.l or nationa1-s[K.t 
basis. The Average Rating is based on the rating scored by each show in the 22 
basic marltets studied monthly by The Pulse, which matliels account (or the bulk of 
U. S. set circulation. Each market is wcitihted in proportion lo its TV population. 

For additional information on audience size and coverage please consult TIM 
Pulse, Int.. 13 West 46th Street, New York. 

Viewers 
Per IM 

Ordce Title and DlslellHitae of .Serica Hoaice 



1 Cisco Kid (Ziv-TV) 208 

2 Wild Bill Hickok (Fhimingo Films) 190 

3 .\nnie Oiikley (CBS Film) 208 

4 Stories of the Century (Hollywood T\')..198 

4 Mr. District Attorney (Ziv-T\') 193 

6 Siipctman (Flumiiigu Films) 170 

7 Gene Antrv (CBS Film) 2.14 

8 Badse 714 (NBC Film) 253 

9 Life of Riley (NBC Film) 201 

10 Range Rider (CBS Film) 214 

11 I Led Three Lives (Ziv-TV) 220 

12 The Whistler (CBS Film) 200 

13 Waterfront (MCA-TV) 193 

14 Death X'allev Davs (Pacific Bora.x) 217 

14 Eddie Cantor Shosv (Ziv-TV) 218 

16 1.one Wolf (MC.VT\ ) 199 

17 M.ivor of the Town (Official Films) ...19.5 

18 Star and the Storv (Official Films) 196 

19 Citv Detective (MC.\-TV) 190 

20 Backet Squad (ABC Film) 18.5 

21 Ellerv Queen (TPA) 192 

22 Boston Blackie (ZivTV) 220 

23 Favorite Story (Ziv-TVl 205 

23 Ramar of the Jiiiigle (TP.\) 190 

23 The Falcon (NBC Film) 190 



Febfuvy 
RaUnc 

19.5 
18.1 
17.5 
17.2 
17.2 
17.1 
16.9 
16.7 
16.2 
15.9 
15.4 
14.8 
14.1 
13.9 
1.3.9 
1.3.S 
13.2 
1.3.0 
12.9 
12.7 
12.8 
12.5 
12.4 
12,4 
12.3 



THE BILLBOARD SCOREBOARD 



* Top Ten Network Rim Shows 

and comparative rank among all web shows 

This feature, which rurss once a month in The Billboard's TV Film department, 
shows the relative standing of the t<ip 10 film shows telecast on a network basil. 
It also slacks up film shows vs. live web shows by indicatini the standinii of film 
programs among all network entries. In the latter column, film shows which 
did not hit the top 25 among all web programs carry no rank number, but are 
designated with asterisks, Raiing figures are from the latest monthly finding of 
the American Research Bureau, 
Rank AaioMC Rank Aaioitg Feb. 
Web Flln AM Web ARI 
Shows Shows Proitran Web Ratkii 

1 1 Vein Bet Your Life. .NBC .56,0 

2 4 1 Love Lucy CBS 48,8 

3 7 Dragnet NBC 46.8 

4 8 Disnevland ABC 44,8 

5 14 Ford Theater NBC 39.2 

6 15 Life of Riley NBC 36.9 

7 19 Rin Tin Tin ABC .34.9 

8 20 December Bride C:BS 34.0 

9 21 Fireside Theater NBC 33.9 

10 23 Loretta Ytmng NBC 31.5 



Simultaneous Filming-Vidcasf 
Camera Evolved by Simon, RCA 



HOLLYWOOD, March 19. - 
Completion of the Simon video- 
film camera capable of simultane- 
ous motion picture filming and live 
telecasting was announced today. 



CBS-TV FALL PLANS TRENDS 



Stress on Films, Attempts to Air 
New Shows, De-Emphasis of Color 



HOLLYWOOO, March 19.- 
CBS-TV has developed or is in the 
proceSsS of developing a dozen 
shows for fall presentation to ad- 
One hint, however, is the fact that vertisers. The most significant ! Philip Morris. As a result, eight to 
the contract calls for editing of the; trends apparent arc the ever-grow- [ nine of the web's dozen new prop- 
features down to one hour apiece ing emphasis on film, the attempt ! erties are being shot on film, with 



This Is the "Lucy" sale to Lehn & 
Kink, for which the net and Desilii 
are receiving $7,000 more per epi- 
sode for the renins than they did 
for the original half hours from 



tby Republia 
This would seem to indicate 
that MCA-TV will make its pitch 
toward a kid audience in the late 
laftemoon or early evening time 
period. NBC-TV is known to have 
-^T)een looking for just such a strip 
^-vAnd negotiations may already be 
in the works. It's possible, too, 
ythat MCA may divide the features 
f ■' into Aiitry and Rogers blocks, with 



one intended for national sale and 
the other for syndication. 

Deal for the package, largest 
ever released to television . by a sin- ^ „ 

^le organization, was concluded the swiug toward celluloid, 
between Republic Prexy Herbert J. ' (»ne deal especially stauding 



to put new t\ pes of shows on the j another half dozen pic pilots being 
air, and the realization that color | prepped for the net by outside 
has so far failed to capture the i firms, 
imagination of the public. Variety Important 

In line with the new thinking' CBS Vice-President Harr\' Acker- 
on color there is serioiLs doubt man is of the belief that variety 
amonj» CBS execs that "Shower of plays a large part in successful 
Stars' and "Best of Broadway" will programming, and that the situa- 
continue, viith apparently no great tion comedy stampede may just 
mourning planned if the demise i about have run its course. A show- 
does take place. Further, none of [may be different in many ways, he 
the new shows now in the works |K>ints out, with this difference 
will I>e done in tint. | often being more a matter of qual- 

The residual value of film pro- ' ity rather than subject matter, 
grams Ls proving a large factor in j Shows which the net is pitching 



ith 

out- 



lead off with "Hart of Honolulu, 
to be filmed by Felix Feist and Ed 



Leshiti on location in Hawaii. Be- 
ing scripted by Juanile Sheridan 
and E. Jack Xeuinan, it will deal 
with the exploits of an American 
newspaper representative in the 
islands. 

High sea adventure series being 
developed by Bill Brennan is "Asa 
Tumbull, Privateer," which will 
concentrate on character as much 
as pirateering. Brennan already has 
lensed. "The Mighty O.," pilot 
alK>ut life in the Coast Cuard, 
which stars Craig Stevens, Allen 
Hale Jr. and Lola Albright. 

Second pilot of "The Aldrich 
Family," long-time radio comedy, 
will he shot at Motion Picture Cen- 
ter on March 26 by Mel Epstein. 
First show, filmed several weeks 
ago. proved unsatisfactory. 

"Gunsmoke," another converted 
radio drama, completed shooting 
on location last week. Directed h\ 
(Continued on page 14' 



Developed by Al Simon, produc- 
tion supervisor for MtCadden Pro- 
ductions, in co-operation with RCA, 
the camera is a unit and obtains 
its dual image-one for 35mm. film 
and the other for the electronic sig- 
nal—by splitting the beam. 

In this manner it eliminates par- 
allax, a problem which the Du 
Mont electronicam (Billboard, Jan- 
uary 8, February 12) is believed 
not to have been able to fully 
solve. Furthennorc, the Simon 
camera is now ready for mass pro- 
duction and, according to its in- 
ventor, will cost no more than an 
ordinary Mitchell camera. 

First use of the camera will be 
made within the next two weeks 
Oil ,the "Burns and Allen Show." 
During shooting it will enable the 
director to sec what he is obtatnine 
on film by projecting the idenlicitl 
image onto one or more monitors 
set up on the stage. 

Conversely, it enables a live pro- 
gram to be simultaneously filmed 
either in color or in black and 
white. Tho it would not solve tho 
problem of hot color kines for the 
nets, it would enable delayed ones 
to be made. The camera is adapt- 
able for tape, when this comes into 
widespread use, and could record 
on film and tape at the same time. 

Lenses can be shifted into place 
in the same fashion as a live 
camera. Beam splitting does not 
in any way affect the qualitv of 
the picture, with only a slight 
printing adjustment necessary dur- 
ing development of the fiho. 



MARCH 26. T955 



THE BILLBOARD 



TV FILM 



Guild Films to 
Extend Stress 
On Music Pix 



HOLLYWOOD. March 19.-Em- 
phosis on the production o( musi- 
cfil series u ill continue to be Guild 
Films' poh'cy in the future, the 
companx's executive proAicer, 
Duke Gladstone, said here last 
ueek. He pointed out that they can 
be made more simply and for less 
monev than dramatic shows and 
there/ore have greater sales po- 
tential in the syndicated market. 

Guild presently is s>T)dicating 
Liberace, Frankie Laine and Flori- 
an ZaBach, has scheduled a Connie 
Haines series for summer filming. 
It is known to be considering one 
or two other shows. In shooting 
the programs, Goldstonc discards 
the frills and keeps sets and light- 
ing simple, resulting in both fast 
and economical production. 

Cost of a s\Tidicated show must 
be kept luider $lo,000, Goldstone 
declares (and many Guild programs 
are brought in well under that fig- 
ure), because otherwise it becomes 
difficult for a producer to reap a 
return on his investment during the 
first or even second run. 

Thinking ahead to the time that 
foreign markets open up to a 
greater extent, Goldstone continues, 
musicals have a considerable ad- 
vantage over straight dramas in 
tliat they have little or no lan- 
guage problem to overcome. 

As far as production is con- 
cerned, he points out that a musical 
does not need a staff of writers, 
a large cast, or elaborate sets, but 
that the primary ingredients for 
successful program— popular music 
and a well-known musical j>erson- 
ality with his own following— are 
inherent in t?ie show itself. 



Five Outlets 
Buy Hygo's 
'Showmanship' 

NEW YOBK, March 19.-Hygo 
Television Films sold its new 
"Showmanship Package" of feature 
films to five more stations this 
week. Station Films, Inc., the resi- 
dent film bu\ing agency here 
headed by Bob Salk. bought the 
pictures for the four stations owned 
by the Meredith Publishing Com- 
panv: WOW, Omaha, WHEN-TV. 
S\racnse; KPHO, Phoenix; KCMO- 
TV, Kansas City. In addition the 
package was sold to KTNT, 
Seattle. 

In some markets H\go is pitch- 
ing "The Sullivans," with Thomas 
Mitchell and Anne Baxter, the 
12th picture in this package. A 
four-handkerchief war story, "The 
Sullivans" has already been sold 
to over 25 stations over the past 
few months. H>go is still ironing 
out a deal for still another big- 
■ name feature to he included in the 
"Showmanship Package." 



WARNERS MAY 
SELL PIX TO TV 

NEW YORK, March 19.- 
Wamer Brothers has ap- 
proached several TV film dis- 
tributors with an offer to turn 
o\er to them an undisclosed 
number of its vintage fea- 
tures, according to uncon- 
firmed reports circulating here 
this week. 

The report follows on the 
heels of \Vamer Brothers' deal 
with ABC-TV' to shoot a new 
hour-long TV fihn scries for 
that web. Wamers has al- 
ready turned over about 190 
short svibj'ects to Guild Films 
for TV sale. 



2 Sales Execs 
Join S. Gems 



NEW YORK, March 19.-In a 
move that hypes its national and 
East Coast sales power, Screen 
Gems this week added two new 
sales staffers and promoted one 
more in its New York office. 

Ben Colman and S. L. (Stretch) 
Adler are the new additions. The 
former has been named sales man- 
ager in charge of syndicated sales 



ABC Hunts $3,250,000 in 
Sponsors for Warner Stanza 



NEW YORK, March 19.-ABC- 
TV lamiched an all-out drive this 
week to land sponsors able and 
willing to pay more than $3,2-50,- 
000 a year in time and program 
costs for a half hour ever\' week 
of its new hour-long Tuesday night 
Warner Brothers' stanza, titled 
"W'arner Brothers Presents." The 
show is slated to bow September 
13 either 7:30-8:30 p.m. or 8-9 
p.m. Only advertisers willing to 
sign for a firm 52 weeks for a line- 
up of 122 stations will be accepted, 
according to the web's sales plan. 

Undoubtedly one of the most 
ambitious new TV programs to hit 



the airwaves this year, the Warner 
Brothers' stanza w ill consist of 39 
new episodes, divided into tliree 
groups of 13 each. 

Otic group of 13 will be based 
on Warner Bnitlirrs' feature film, 
"Casablanca," another on "King's 
Row" and the third on "Cheyemie." 
In effect, the breakdown will see 
three different t\'pe shows being 
aired— adventure, romance and 
Western. Tl»e stanza will be shot 
in color, tho it will be aired on 
ABC-TV in black and while. 
Backlot Scenes 

Part and parcel of the format, 
and undoubtedly the factor that 



FILM CHALLENGE 



CBS Seeks Affils' 
7:15-7:30 Period 



NEW YORK, March 19.-CBS- 
TV this week asked its affiliates to 
make available an additional quar- 



in the East, while the latter has ! ter hour each evening during the 
been appointed senior account exec | week to meet the challenge of its 
and w ill cover New York adverlis- network competitors. The CBS pro- 



ing agencies. Robert Brahm, for- 
merly Eastern sales manager, has 
been promoted to senior account 
exec and w ill also cover New York 
agencies. 

Colman comes to Screen Gems 
from Ziv-TV, while Adler joins the 



posal wovild mean that the web 
would begin programming at 7:15 
instead of 7:30 as is currently the 
practice. 

There are no indications, as yet, 
whether the web's affiliates will 
accept the plan. Moving up net 



firm from the Chicago office of the «ork programming a quarter hour 
William Morris agency, where he across the board would come as a 
worked in tlie radio-TV depart- j blow to syndicators because they 
mcnt. I would be unable to sell half-hour 



Kodak to Sub Gems' 
Tords' for 'Norby' 

NEW YORK, March 19. - Its I ^ jH be looking overnew film prop- 
plans to salvage "Norby" virtu.illy j erties with an eye toward purchas- 
abandoned, Eastman Kodak this ing one for airing in color next 
week bought approximately 25 season. 



vidfilm shows to local sponsors 
from 7-7:30 p.m. as they do now. 
It would further complicate the 
distributor's problem of finding 
evening lime for their product, a 
problem which has become acute 
this season. 

Tlie network, however, believes 
that by opening the quarter-hour 
strip to its shows and clients, the 
stations will recei\ e a higher qnal- 
(Coiitimied on page 143) 



RELIGION 



half-hour "Ford Theater" re-nuis 
from Screen Gems ' to replace 
"Norby" over the next half year. 
Duiing that time, the baukrollcr 



Movielab Adds 2 
Floors to Space 

NEW YORK, March 19.-Mo\ ie- 
lab Film Laljoratories, Inc., has 
taken over Iwo additional floors of 
its headquarters building at 619 
West 54lh street, increasing its 
space by about 70,000 square feet. 

The firm on March 30 will hold 
a luncheon at Toots Shor's to cele- 
brate its 25th amu'\ersary. as well 
as the 45th birthday of its presi- 
dent, Saul J cf {ev, w ho f onncd 
Movielab a quarter of a century 
ago. 



'Gallant' Third Kid Show 
To Hit Advanced Ratings 



The Screen Gems package, 
which Kodak is thinking of titling 
"Kodak Request Performance," will 
hit the air April 13 in the Wednes- 
day 8-8:30 p.m. time slot. A dif- 
ferent time period will probably 
be picked up by Kodak for its new 
show in the fall. 

"N()rby's'' fadeout from the East- 
man Kodak picture was chmaxed 
tliis w eek by the show's star, David 
Wayne, requesting release from his 
contract with Kodak. 

The sponsor has spent approxi- 
mately §800,000 to dale in program 
cost alone. One of the factors re- 
sponsible for "Norby V* failure was 
undoubtedly Kodak's inability to 
latch onto a belter time slot than 
7-7:30 p.m. on NBC Wednesday 
(Continued on paae 143) 



Baptists 
Will Spend 
TV Millions 

NEW YORK, March 19.-Glose 
to $1,000,000 will be spent in 
1956 and 1957 by the Southern 
Baptist Convention for production 
of a TV film stanza and prepara- 
tion of other radio and TV pro- 
gramming material of a religious 
nature. 

The TV film stanza, titled "This 
Is the Answer," will be shot in 
color by Family Films in Holly- 
wood and will be distributed free 
of charge to TV stations for airing 
as sustainers next year. The Bap- 
tists also plan to distribute to 
churches thruoul the country a 
programming kit to aid stations in 
producing local religious live 
shows. 

According to Paul M. Stevens, 
(Continued on page 143) 



little Margie' 
To Continue 



NEW YORK, March 19.-"Cap-lof "Gallant's" share from its debut 
tain Gallant of the Foreign Legion" | t*'Iecast February 13. w hen it had 
looks as if it's becoming the tliird 



new half-hour kid show on the net- 
\iorks this season to score big rat- 
ings. The advanced Nielsen TV 
Index out (liis week, covering the 
film show's first two airings, gives 
it a rating of 21.3. Moreover, 
Trcndex figures for the two sub- 
sequent weeks clearly indicate that 
the show continued to increase its 
share of the audience in the major 
competitive markets. 

On Snudav. M;u-ch 6, "Gallant" 
In the 5:30-6 p.m. slot on NBC-TV, 
achieved a virtual par with ABC- 
T\''s "Super Circiis. ' "Gallant" had 
35.4 per cent of the audience in 
the Trendex markets, while "Cir- 
cus" had 37.2. 



This followed a steady increase Nabisco. 



23.2 share against "Circus's" 42.2 
The week before that, w hen "Back- 
ground" had the 5:30-6 p.m. slot, 
NBC-T\"'s Trendex share was 13.0. 

Meanw hile. TelevLsion Programs 
of America, distributor of "Gallant" 
has jumped whole hog into its syn- 
dication campaig[i outside the 60 
cities in which II. J. Heinz has it 
on NBC-TV. A mailing went out 
on the special sales film TP.\ made 
for this show. Prints of the sales 
film are now in .50 markets, and 
deals have been closed in 14. 

Two other film series for kids 
that bowed on the networks in the 
fall have already turned into major 
succes.ses of the season: TPA's 
"Lassie" for Campbell Soup and 
Screen Gems' "Rin Riu Tin" for 



Randall-Song 
Ads Completes 
Levant Pilot 

HOLL\AVOOD, March 19.- 
Pilot for a new musical series fea- 
turing composer-humorist Oscar 
Levant was completed this week 
at KTTV studios under the banner 
of Randall-Song Ads Productions. 
Titled "The Story Behind Your 
Song," the show w^ill have four 
regvdar panel members plus guest 
appearances. 

Idea is that panel will try to 
guess story behind guest's song. 
Regular members, in addition to 
host Levant, are Les Baxter, Pa- 
tricia Barrett and Jack Lait Jr. 
Larry Green Trio furnishes the mu- 
sic. 

Program is produced by Peter 
Randall and Bob Sande. For j run, is going to be put on film for 
Song Ads, production company for ' syndication purposes by its pro- 
singii^g commercials, this marks the | ducer, (Charles Andrews Affiliates, 
first venture into entertainment j Inc. Shooting of 13 half hours w ill 
film. I begin in two weeks. 



HOLLWOOD, March 19.-Dc- 
spite cancellation bv Scott Paper 
(Billlxwrd, March 19), "My Little 
Margie" will continue on the air 
next seas4)n, most likely remaining 
on the ABC-TV network. Second 
runs of the show arc expected to 
begin within the ne\t few months. 

Cancellation resulted not from 
sponsor's unhappiness with the 
show (it has coutinuonsly drawn a 
30-plns rating), but from inability 
to agree about reruns. The Hal 
Roach-Roland Reed production 
now has 126 half hours in the can, 
representing an investment of ap- 
proximately S3..5 million, and re- 
fused to continue with the pro- 
gram unless it could start second 
runs of "Marfiie" this fall. Scott 
bow-ed out when producer and 
sponsor reached an impasse on this 
issue. 



NEW YORK. March 19.-^"JoIly 
Gene and His Fun Machine." pup- 
pet show winch signed off WABC- 
TV this week after an 18-month 



persuaded Warners to make th* 
deal with ABC in the first place, 
is a series of six-minute segment! 
titled "Behind the Scenes at 
Warner Brothers' Lot." Tins fea- 
ture, which will be aired toward! 
the end of the show every week, 
will consist of specially shot fool- 
age highlighting various theatrical 
feature films in production at the 
Warner Brothers' studios. 

It will show how the films are 
shot and will include interviews 
\vith the stars appearing in tho 
features. Tho the primar>' purpose 
of these segments is to promote 
movie house audiences for forth- 
coming Warner Brothers' features, 
ihey will be shot with an eye to- 
ward making them interesting and 
entertaining for the TV public. 

The leads in the TV film dramas 
Warner Brothers will shoot for the 
(Continued on page 143) 



NABISCO 



May Shift 
Video Biz 
To Ken Eck 

NEW YORK, March lO.-Na- 
bisco is reportedly getting set to 
shift over the major share of its 
advertising from XlcCann-Ericksoa 
to Kenyon & Eckhardt.' 

One of the major reasons behind 
the move, it's understood, has been 
K&E's success in coming up with 
a TV show winner in the form of 
"Rin Tin Tin" ior Nabisco. Mo- 
Cann, on the other hand, was rfr 
sponsible for recommending Na- 
bisco's purchase of "Halls of Ivy," 
which the client reportedly will 
drop bc*fore next fall. 

On one front, however, McCann 
(Continued on page 143) 



WPIX Clears 
Baseball Time 

NEW YORK, March 19.-Fr«l v 
Thrower, manager of WPIX here,.i 
denied the recent report that the ; 
station is planning to dump any o| 
its live shows in favor of film. 
What is happening is that begiiir* 
ning April 8 three afternoon live-, 
show*s are taking a summer hiatttt . 
to make way for WPIX's heavy^ 
baseball schedule that starts Apru 
12. WPIX will carrir 154 honie : 
games of the Giants and YankeeaL 
plus pre-and-post-game shows. All ' 
the baseball coverage is completely 
sold out. 

The shows that are going off for 
the summer are "Opiition Please," 
the Bob Kennedy show and the 
"3:55 News." Also, the Dione Lu-*^ 
cas cooking show is being moved 
back to the 4:30-5 p.m. strip, and 
the afternoon Liberace film show 
is being moved to 11 p.m. 



Production 
Set on C-S' 
T-Men' Films 

HOLLnVOOD, Nfardi 19. - 
Production at 20th Century-Fox'i 
TV lot begins today (19) when 
Conne-Stephens starts rolling *T- 
Men in Action" at the Western 
Avenue studio. Next to get wtder 
way will be "Man Benind the 

Badge," another C-S show. 

Altho Conne-Stephens had half 
a dozen programs under its lianner 
at American Studios, taken over by 
Ziv, only the pair mentioned above 
are making the trek to the com- 
pany's new home. Others, such as 
"Dear Phofbe." have either com- 
pleted their shooting schedule for 
the season or, like Chester Erskinet 
"Reader's Digest," are retnairiing at 
American Nation^ ^ 



TV 



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MARCH 26, 1955 



THE BILLBOARD 



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GUY 
LOMBARDO 

HSMYALCANAmHS 




39 half-hour films, (Mturm( Americi's No. 1 
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THOMAS MITCHELt 

MAYOR 

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Thomas Mitchell stars in 39 exciting topical 
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FAMOUS 
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Over 200 films In this high-rated anthology of 
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JOHN RUSSELL 
CHICK CHANDLER 

SOLDIERS 
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26 exciting, new adventu^^pached films. With 
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PRESTON FOSTER 

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Sell your pioOucI through these outslandine 
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America's funniest comedy team stars in 52 
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Great heroes, war personalities, famous events, 
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(Also known as "City Assignment"). Pat McVey 
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PRIDE 

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Nmilable Paul Hartman stars in this hilarious 
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65 half-hour mystery and adventure films, star* 
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78 dramas to build prestige for your commar- 
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fieorge Raft plays the role of a metropolitan 
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TOUCHDOWN 

13 half-hour films covering top college games 
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BEHIND 
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Charles Bickford hosts and narrates 39 half- 
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13 encore dramas with such famous Hollywood 
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ALAN HALE, JR. 
RANDY STUART 




U.S.A. 




Alan Hale, Jr. and Randy Stuart star in 26 half- 
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%MELVYN DOUGLAS 

^fIhollywood 

OFF-BEAT 



Melvyn Douglas stars as a private sleuth in 13 
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PLAYHOUSE 
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78 neatly produced IS-minute dramas, each 
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RALPH BELLAMY 

FOLLOW 
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Ralph Bellamy stars in 82 eiciting films madt 
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■ KING-F, 9:0<>-9:.10 

■ KTNT— T. 7:00-7:10 
•»:0O-lO:.l6;: 

■ KINO-S. 8:30.9:00. 
• KTVW-T. 6:15-6:45 



KING-W. 9:30-10:00.... |«.d. 



Name That Tune, 11,2 

"u'm Theater, 18.9 

"l- Little Mariie; 26.9 

■«f Channel 13 M.tlnee. la 

■ "'""er Matinee. 5 7 

Dinner Matinee 7 0 

•■ ■■■ . Ray Bolger. 17.7 

Froducers Showcu«. 20 9 

Dinner Matinee, 5 9 

' Led Three Lives, — 

Pboehe, — 

■■■■■Ponds Theater, — 

"'et Corliss Archer, . 

Lone Wolf. _ 

Boh Hotw. — 

Big .story, _ 

Range Rider, . 

Line-Up. 

■•■ ■■■....Jackie Cleaion. — 

Gene Aulry, Earl, Edition; _ 



T'Be, and D,„H^,„ ^ 



AaoBs 

Films 

n S^;: " <»'«•>, Z1..TV 
2.teio*i!!;:::;,'if--cF.-. 



"■5:-''i^f,'",r".'""*BCFii« 

« '.C»">ed,|. Offfclal Fll„ "~ 

«;p'vrTk^r?D»^,«5*-"-- 
"■^rnSs..';??^^'-' " 

«. Orient Espreu IDrmu, NT* 
47. Seer« File. u.!i.A (Di™ ? 

"Jl!r.:ii'V^Ji?7;^--cf^Fi..;:; 

Sf.i:,^„-:™---v^^^^ 



■ KGO— F. 7:00.7:30 
■ ■KOVR— T, 9:00-9:30 
..KGO— Su. 6:004:30 .... 5.» 



r*. 

ARB 
Ratine 

.. 5.6... 
■• M.,. 
• 5J... 



..27^4 
»■•■ 
.25.7. 
25.3 
-25.2. 
.24.5. 
U.7. 
.2L2. 
Il.t. 
III. 
-11.5. 
18.5., 
. I8J . 
.11.3 
174. 
M.9. 



*3- CBy DHceliie f.Mys t Mr* TV 

«. Ho^ (lJ^JIJ\"iii; «:00-8:.»... 

**■ Honor, Hoaer Bed (CnaidTr KOMO— W, 6:.lo.7:0O. . 
NBC FUb ^''""en/t. 

S:Ks;S's.''n,;,!i^t?fA-" f™^^- ™ 

>L HteT Q.e«i ,M„J. "* fSIlT-S. 6 .10-7:00: 

KINO— .M, 10:00-IO:.lo 



...KING— Su, 8:00-8:30.... ».». 



M- IX-I. Fnlrtanl, (D^ZlV 
Aiaoe. Artbla .. 

*>■ BBI Bnker. UJ.A. (Ad,.,. I^STtv. .. Ki'JS-t;' f^^' "" 

KINT— M. 10:00-10:30. 



■ IJJ. 
.15.1. 
.13.5. 
. I2^9. 

.I2.9. 

.lU. 

■lU.. 
-11.5.. 
.IIJ. . 



>{■ JW Pnlenn (M,..). NBC Fltai 
£■ „?*'''_ (Mnslel. CnOd FB^"" 

41. Janef |>„,, a.N. (Dnm,). UHAM 



».7. 
8.7. 
1-2. 

■-• . 



43. 



5L 

n. 



Bo*» IComrt,,. nn.l«t. Film.... 

h"?°* <-'«»»< ; 

AH .«<ar TWntee (Dram 

Screen Cena . , 

!""•" Ctouroada (Deiiiii.' Stoilm rV' 
Uno- Sanctn- (.Myt,. Nb£ JST 

^"ir'JSri.r*" " 

Pr*»'c-«en (weat,; Fliii.;;;,;),;;" 



..KING-M. 9:00-910 
..KTNT— Th, 10:00.10:36; 

..KTNT-S, 2:45-3:00 4.5. 

..KINO— Su. I:00.T 10 an 

■ f^p-V'- »:.'»-io:oo::: H 

. .KTVW— M to F 

6:00-7.00 ... 
.KTVW-M, 7:0O.7;i6' M ' 
.KINT-S. 2:|l-2 45 " 



^ I**'-), nnalwn pi^ 

W «, CRj (Mju, 1MCA-Tv;i 



•^PM.O---'!. 3:00-5:10.. 
.KINO— Su, 12:4^-115 
.KO.MO— Su. ]t:30-12;Oo; 

■ KTVW-S. 7:308:00 
.KTVW-M, 5:00-3 M 
.KTVW-T to F 

8:00-8:30 .. 
.KTVW-S. 6:0m;.w:;- 
.Krvw-M, 8:00-8:30 



3J... 



3.5. . 
3-3- ■ 



IJ.. 



■ .Kralt TV Theater. 

•■»e Got a Secret. 
■■-....■...Jackie Oteason, 
..■Sunday Mo.ie Theater; 

Farly Edilion. 

E^rly Edilion, 

"bAV Varioua. 

■ -KWJ t. Montgomery 

Presents. 

Range Rider, 

■Kobt. Montgomery 

Presents, 
Toast or the Town. . 

Bob Cummings, . 

' Brtk'i ■■»'.' Lassie, . 

■ Kob t. Montgomery 

Presents. . 

: ' Love Lucy, . 

LUK Video Theater. . 

Smilin' Ed's Gang. _ 

American Week, 

Ford Theater; 

George Gobcl, 

Various, 

■ ■■•-'<' With Elirahelh. 
Various. 

Super Circus. 

Conlcsl Carnival, 

Various, 

Show Wagon, 

Sheriff Tea. 

Bob Hope, 

Kings Ring, 

■ Premiere, 



5i Ho. Does Vour G«d,. Cm,. ,rd„, , 
lalemalinnal Film (M«e^). 
„ f" 'Con>edyV,CBS,Fli« 

"■"wnc-iirs,"'''^'" 

Wall SrhwJmntT . 
• I. Follow Thj( Mtm lUwii "Me^i'r'xt 

Hollywood TV . 

M-Xc (M..I,,. Offfcini f|i«;; 



•KOO-S, 7:30-8:00 

5 3<«:00 
•KPIX_S, 4:30-5:00 
■KGO— F. 10:00-10-10 
■f°y«-W. 7:0O.7:» [ 
..KGO— F. 6:00-6:30 ... 

..KGO— M. 9:00-9:30 
•KGO— M. 10:00-10:30 ; 

.KOVR— T, 9:30-10 00 
.KPIX-W. 6:0<MS:30 ' 
■KPIX-M. 6:00^S:15 " 
.KOVR-T. 8:00-8:30 
.KOVR_M, 9:30-10:00 . 

,KOVR_T. 7:3^8:00 . 
•KGO-T. W. Th, F ■ 
1:00-1:30 

■ KGO— Su. 10:00.10:30 
.KOVR-F, 7:30-8:00 ..; 

KOVR-S, 9:00-9:30 . 
■KPIX-S. !:00-2:.10 
-KGO— Th. 10:00-10:30 .. 

-KOVR-S. 8:00-9:00 

■ KOVR-T, 8:30-9.^6 . 

,KOVR_T. 7:00-7:10 
KPIX— Su, 11:15-11:30 , 
KPI.X_Th, 7:00-7:30 ., 



••• 4J., 
<■■ 4.I., 
• ■ 3.».. 

■ ■ 3^<^. 

■ ■ 3^J.. 
.. >J.. 



. 2.9. 

. 1.7. 

. 1,4. 

. 1.4. 

■ !■!■ 

■ 1.1. 



. t.«. . 



HOUSTON AREA 



Top Optsosllion A ttmlUm 

Cavalcade of .Sponi. — 

This Is Your Life _ 

March of Dimes, — 

■ Golden Stale Movie 

,, Time. — 

..Your Hit Parade. — 

Producers' Showcase — 

Little Rascals. — 

■■ Line.Up. — 

Best of Broadway, — 

Liitle Rascals, « 

••• I Love lucy » 

,.Ro4>t. Montfomery 

„ - Presents, 

U. S. Steel Hour 

■•■■■■■. Dick Tracy. _ 

Producers' Showcase — 

'•"■ Bob Hope; _ 

.KotH. Montgomery 

Presents, 

Stop the Music. — 

..Golden Gale Playhouse, _ 

Big Picture. ^ 

Various. 

Two for the Money. _ 

■ ... Bar 7 Theater. — 

Lux Video Thealer. — 

Jackie Gleason. — 

Bob H.>pe. — 

Range Rider, — 

City Auignment. — 

Star and the story. — 



3 STATIONS 



TOP TEN LOCALLY RATFD PRtlr^BluV,'.' 

I. This I. Your Life KPRC PROGRAMS Cmd.cate. Non-Nel.ork) 

2 My I iiile Margie. KPRC il l ' Bob Hope, KPRC 

3. George Gobel. KPRC ;; " j '■ »»bert Montgomery P^tlti ' k pi'c 

4. •Walerfronl. KPRC .... •• Your Hit Parade. KPRC """^ ,„ , 

5. Dragnet. KPRC ;; " ' 9. Fireside Theater. KPRC 2 ' 

10. Truth or Consequences. KP^ ;;;;;.;;*2 



51.3 
50.7 



■ Wnlerfrenr (Adv.). MCA-TV .... 
- Clly DeleelI.e IMys.l. MCA-TV 

• 5!"*"' •* "" '"M'e lAdv.l. TFA 
I- Cisco Kid IWeM.,. z„., V 

' ■ i!* I*''»'>. '"<»C FUa, 

' li, J^"' ziv-'tv; 

-- tilery Qsmn (M,,.i. TP* 

Siu'd IMys.i. ABC f ilni 
J. Annie Oak|„ ^- 

18. Range Rider (w„,.,, cBs Fii«. ;;;;;.; 

II. Mr. DIslrlel Allomey (Myj.1 jfi, TV 

w C'rtlo Archer ICn.edyl ' Tv ' ' 

14. Favort,, ,D„ ZIv'tv 

"t tKR csrson (»e«i.,.<:„c«.coi. .;;:;;; 

18. Gene A»l„ |W„,.,, cBS Flla 

«: V'TATid' V'.iwiT'^' 

« ? IDmui^I. MCA-Tv" 

"■ Royal P|.,h„„„ (Dramal. MCA-Vv 
" Benl.li (C„..d,l. Fla«l„i„ FiiJ*^ 

M CBS fSI ;•; 

M. Jbholl and f.««,ll« (Comedy), .MCA-'Tv' 
26. Jmir St., Showe.se <B„.„'. rr\ 
28. Inter»,tlon.l Police (Mys.i .NTA 

iTatter Schwlnmer . 
34. P«.pj« ,„ n.nger (Ad.il.'XBC ■fiW ' 
31, Guy Lombardo IM.slel. MCA-TV 
M. Dr.- Pearson (>„.,, ^'j^'' 

'^SSSn? *' ^'^ '°~"'" 

14. Bnk. tt. Hoks (Cliiid.v.'NiA";;;;;;;;;- 



■ ■ •KPRC-W. 8:00-8:30 
...KPRC— w. 10:00-10:30' 
...KPRC-S, 5:304:00 
...KPRC— Th. 7:10-8:00 ' 
...KPRC-.M. 9:30-10 00 
...KPRC— T. 9 30-10.00 
...KPRC-Th, 8:0O-8:.lO 

-.KPRC— Su. 10:0010 16 
•■KI'RC-S. 4:30.5:00 
..KCUL— MioS. 

(•:0(W:10 

.-KPRC— T. 10:floli6-l(>"' 
..KPRC— M. 10:00-10:30' 
..KPRC-Su. 9:0O-9:.lo 
..KPRC- Th, 10:00-1010 
..KPRC-F. 5:30-6:00 

■ KPRC-S. 
9:30-10:00 a.m. 

■KPRC_M. 5:.10-6:0()" 
.KTRK-Su. 5:304 00 

■ KOUL-S. 10:00-10 10' 
KTRK-W, 8:.10-900 

..KPRC-Su, 4:30.5:00 " 
..KPRC-Su, 3:00-310 ' 
..KPRC-S. 1:00-1:30 

■ ■KTRK— Th. 7:00-7-10 

■ ■KGUL— Su, 1:00-1:10 *' 
■KTRK-Th. 8:00-8:30 " 
.KGUL-Su, 3:10-1:00 .. 
.KGUL— So. 3:00-3:30 .. 

.KTRK_S, 10:00-11:00 . 
.KTRK_F. 8,10-9:00 

■KTRK— T. 7:30.8:00 ' 

.KTRK-Su. 8:15-8:30 " 



■ 54.7, . 
.42.9. 
• ■37.7, . 
. ■35.4. . 
..33.6 
■311,, 

■ .31.9 
■-3B.5.. 

■ ■3tJ. ., 

■2«.3... 
■27.5... 
■"J... 
.23.7. 
23.4... 
■2J^»... 

■IM... 
21.8... 
15.9... 

15.1,.., 
14.5. .. , 
13.» ... 
11.7.... 



"'• The Millionaire. 

..Crusade in the Pacific. 

Frontier Thealer. 

■ Climas. 22.2 

Studio One, 14.8 

See It Now, II 2 

■ ■■■■ Climas, 22.« 

News; Camera, 6.5 

Wrestling, 6.1 

Various, 12.9 

Wrestling, 

Flamingo Theater, 

— Father Knows Best, 

Late Show' 

Frontier Theater, 



. 104 
5.« 

5.5 



7.0 



• 9,»., 

. »J.. 
.1.3.. 
■ M.. 

7.7.. 
6-3.. 



SAN FRANCISCO '- 

TOP TEN LOCALLY '^TED PRcitiRaLV,'.' ^ STATIONS 

Vooe Lire, KRON. . Cndicate, Non-N«.„rk, 



1 J ,"2 Y"" KROM 

2. Toast of the Town. KPIX 
1. G«lt8e Oobel. KRON..., 
4. Dragnet. KRON.. . 

3. What's My Line? KPIX '" 



...65.2 
..53.6 
..49.0 
. .48.3 
..47 J 



J- K^Sji., (M«le). Zh.TV 

7 '14 (.Mys.). N»C FBb 

i" Id???" I««*l. CnlU FUno^ 

». Cisco Kid (Weas.), Uv-IV 
«. Knnce RMer (We«.,, CB.S ita 

li ^^^il'r^ '°™"'' twieui'Fii;; 

Jr ™""»"< (Adv.i, MCA-TV 
il iZ' IC"»edy), NBC Fto 

I Led Thtv* Lives (Adv ) yi. TV 
14. Tk. MWe, IMys ,, cisFta" 
fWesl), CBS fL 

S; rrpT -*"^" <«».>. abc fa. • 

" " ■ ;; ■ « Cnssld, (»„,.,, J.™ 

» UMe Rascnls (Chfld.,, Inleeslnie iv . : 

£ 21^ i~J^"*^l"«*i,'ril»iel.i'Fii;.; 

5; SSnJIlii^'' "CA TV 

H^slmes (Osuu, t M * M ...; 

!«. IV PInybMse (On„,. ABC FOm 

rt. *rhm v,„ (Ooeum.), mca-tv.. 

Tf. SMock Holmes (Drams). V M » M 
»■ Henrt of me Ctty (Of..., MCA tv" ' ' 
3L Cbco KM IWesl.,. zTrV "CA-TV ... 
31- Dick Tr«T (Adv.l, CnmblsM'fv 
33. Bnsto. Blsckl. (Mys.,. zlV!?V 



'■ Disocyiand. KGO 
7. Justice. KRON 

9 J^'; 'V^"" '•■(e. 'K'RON;; 
9. Jackie Gleason. KPIX. 

' Love Lucy, KPIX^. ..;;;' 



M S IComMy), MCA-TV 

37' T,^ L!^".""i? CComrfj,. sterling TV 
2' J? ftl"' I"""- )■ Flamingo Fll.,'" 
». THe.Mo. Conrt iMn.lcl. u ,>? * .M ' ' 
3». Town msd Conntr, olfSM Ftoi 



..KRON-S, 7:00.7:50 
.KRON— F. 10:3011:00 
'KPl.X-W, 9:00.9:30 
.KGO— T. 6:.10-7:00 ..' 
.KCO_w, 6:30-7:00 
.KPIX-Su. 9:.W-10:00 ' 
.KRON_Th, 6:10-7 00 
■KPIX-T. 7:00-7:10 
KRON— Th, 7:00-7 .10 " 
..KRON-F, 8:10-9 (JO ' 

■ KGO— M, 7:00-7:10 " 
"KRON— F. I0:00-to-.lo 
..KRON— M. 10.10-1100 
■KRON-W, 10:10-1100 

■ .KGO~M. 6:,10-7 00 
-,KRON— Su, 10:.10-11 oo' 
..KRON— T. 10:10-11 00 ' 
- KGO-F, 6;.10.7:U0 
..KRON-T. 7:00-7:10 " 
..KRON-T. w, Th, F " 

6:00-6:15 

-KGO— T, 8:10.9:00 
-KPlX-Th, 7:00-7:30" 
.KGO— T. 6:00.6 10 
.KRON-T. 11:00.11:30' 
.KRON-M. Th. F, 
10;00-10:.l0 ...... 

■ KPIX-M, I0:ao-10:'3()'i 



..47.1) 
-.46.2 
..45.6 
. .45.4 
..42.0 



■KGUL-W, 10:00-10:30 

9:00.9:15 a.m 

■KTRK-F. 8:00-8:30 
'^'«C-«. 10:45-11:06: 
■KGUL— s, 11:00-11:15 
KTRK-T. 6:10-7:00 
KTRK-M to F, 
12:00-12:30 



. 5,6.. 



.5.1., 
■49.. 



MINNEAPOLIS-ST. PAUL 



4.4;; 
1.1.. 



. .Wlnky Dink and You. _ 

- Adventure. — 

'■■' Bible Dramas. — 

..Cavalcade of America. _ 

Darts for Dough, _ 

'"; Super Circus. — 

...International Police, _ 

; . Saturday Matinee. — 

You Bet Your life _ 

..MUllon Dollar Movie; — 

Ellery Qvttn, — 

■ Zoo Parade. ^ 

where Were You7 _ 

- Various. _ 

Desr Phoebe. — 

■.■•■•■■. ...Bob Hop,!, _ 

...Televuion Playhosjae, — 

City Detectlvn, — 

...Hsppy Felton. — 

ll'l * Great Life. — 

Late Show, 

Wresiling, , 

...Dinah Sbore; News, ^ 

Various, — 



I 



I CI 



I 
I 



■■26J,, 

■ .24J.. 

■ 23.3,. 
.13.0.. 

• ■a.i.. 

■ 21.7.. 

■ 21.7.. 

■ ■2L2.. 

■ 19.6., 

■ 19.4. . 

■ 18 J . 
IM.., 
18.2. . . 

■ 17.9., 
17.5. . . 

■17J... 

• 15.8, . . 
. 15.5, 
."■9,,. 

15.5... 



.13.4., 
. 12.5. , 
.12.1.. 
.11.8.. 

.11.4.. 
. ItO. . 



•KGO— M. 9:30-10:00 ... 8.7. 



,, Search for Adventure, 14 2 

■ ■ ■ Various News, 312 

,. -.Kratt TV Theater, 20,6 
....News; Jo Slafford. 7 4 
■ ■ -New,; Per,, Como. 12,8 
..Television Playhouse 25 3 

P""ds Tliealer, 77 

P^'unte Story. 14,9 
..This Is Your .Music. 12,5 

•■■ Topper. 23,2 

••■•• Studio One, 

'• Line-Vp. 

■ Various, 

Various, — 

i Crossroads, 

Stage 7. — 

Various . 

Various. — 

..Rjnge Rider, — 

V'arious, 

■ Bob Hope, _ 

Star and the Story. — 

Liitlc Rascals, — 

Clancy's Corner, — 

■ - Fjlher Knows Best — 

. Robl. Montgomery ' 



TOP TEN LOCALLY RATED 'pR"(xlRAMs",".i V ^ STATIONS 

1. Jackie Gle,«>„. WCCO ,„ PROGRAMS Ciodicsles Non-Network) 

2- Our MISS Brooks. WCCO ;;;;;; „ , 5 Two for the Money. WCCO 

3. Toast ol ihe Town. WCCO . „ ! I P»""l"d. WMIN J" 

*■ George Gobel. K5TP If ? T. Person to Person WCCn " 

5, Godfrey', T.leM Scout,; 'Wcco « i ' December Bride. WCCO " J" 

^ ">■ You Bet Your Life. KSTP J? ? 



..King's 



.KRON— M. 6:10.7 00 
.KRON-.M. ll:0O-ll-l6' 

■ KRON— Su. 11:00-11 '30 
-KGO- Su. 3:00.3:10 

■ KGO-W, 6:00-6 10 

■ KGO— Su, 6:30-7:00 



-Robt. Montgnmeiy 



Presents, 



S S . 

7,5.. 



Presents, 
. .Annie Oakley. 
...Movies at II. 
Various, 



£ S=Ji^^Sl^?l.^;;l^S- ::: - 



Little, J 

..Golden State Mo 



Omnibus, 
Rascals, 



Time. 

George Gobel, 

■ ...Hopalong Caasidy 



WIW BUI HIckok |W„,.,. Ft., 
Badge 714 (My,.,, NBC Film 
1 Led Three Uves (Adv.l. zlv.TV 
Cteo Kid (West.). Zlv.TV 
Life of Riley (Comedy). VBC FUn^ 
Mopalong C..,ld, (W„,. . " b6 fTi. "• 
Annie Oakle, |We„.,, cBS Flfm 
Raelel Squad IM,,.). ABC Film. 
Mr. Dl.tHet Allomey (Mys.). z".fv 
Vietoe, at Sea IDoeuns ). NBC Fll. 

' if" IM» ), MCA-TV 

!. Sherlock Holme, iDra.ai. u vi'i'ii ' " 

. Ci«o Kid (»e,.^l. Zlv.TV " " * " " " 

' mTT."i'V'''' P'—'"" Film, 

"rev^inv*"'^" '""-''■ 

. Filer, Qneen IMys.l. TPA 
. nslerfront (\dv.i, .MCA-r'v 
• Fsvorite S|„„ (Dnsmal, Zlv.TV 

Wall .Srhnlmmer 
Hopalon, c.„|d, lytM.i^itc ra^ 
Dsncerou, A„l..menl (Adv.l. NBC T im " 
Meel Corll.. Archer (Corned;,. >rv-iv " 
Clly Delecllve IM„.|. MCA-TV 
Life Milk Ulrabelh iComedyl. C.lid'Fil'«; 
Pnsspon 10 Danger (Adv.l. ABC F«l 
Secree File. l;.S.A. (Doeum ) 

Orriclal FUms 

Front Page Detective' (.Myj.'i; 

Consolidated T\' 
■UngsMe With Hasslevi' isii^'i' " ' 

Spoetntorium 



2' S"" at?"" '""''• '"BC FBm 
34. Mr. swi Mrs. .^o^s (Mjs.). Alps . 



• ■.WCCO-S. 5:10-6 00 
...KSTP-M. 9:.lo-10:00 ; 
...KSTP-T. 9:30-10,00 
...WCCO— S. 4:10-5 00 
..KSrP-Su. 6:004:10 " 
..WCCO-S, 6,004:30 
..WrcN-Su. 5;0O.5:.lO " 
..KSTP— ,M. t0:.10-ll'00 

■ KSTP-F. 7:30-8:00 . 
..KSfp_Su, 5:304:00 ' 

■ ■WCCO-S. 10:15-10:45 " 
..KSIP—Su, 9:10-10:00 
..WCCO-Su. 12:15-12-45' 
..WMl.N-W. 5:3(MS:00 ;, 

..WMIN-Su. .V-,104:00 
.WCCO-S, 9:.10-I0:00 
.KEVD-M. 7:00-7:10 
.WCC<3_5U. 9:00-9:30 '; 

.WMIN_S, 6:004:30 . 
.WCCO— Su. 11:00-11:30 
.WTCN— M. 10:00-10:30 
.WCCO-Th. 9:.10-10:00 . 
.WCCO-T, 10:15-10:45 
,WMIN-F, 9,l)0-9;,10 . 
KEYD— T, 7:30.8:00 .... 

..WTCN— T. 10:00-10:30 .. 

..WMIN-Su, 6:30-7:00 ... 

..WMI.N-M, 9:00-9:30 . 



.38.8, 
,28.6, 
.24.6. 
,24J, 
.2.1.2. 
.21.1. 
18.9. . 
17.4. , 
17.1,. 
17.«, . 
Itl.. 
IS J.. 



.11.4.. 
.11.3.. 



,8.8., 
7.5.. 
6J.. 



Caplain II. 3,2 

Siudio One. 22 1 

See It Now. 15 9 

Trail Bla/ers. 4 5 

.■■■■.,, You Asked foe It. 19 1 
...Championship Bowling, 12 3 

People Are Funny, 12,0 

Various. 4,8 

"il™ V'k ■": " Topper, 31,8 
■ ■Mans Christian Andervcn 12,1 

:■ ■■■ Various. 

Maslcrpiece Theater. — 

Hollywood Theater. _ 

Asel and His Dog. 

Victory at .Sea. — 

Your Hi, Parade. — 

Burns and Allen, — 

Loreiia Young. — 

Hopalong Ca>,sidy. _ 

Western. — 

" Various, 

Lug Video Theater, _ 

•"■■■■'■ Variou*. 

...Cavalcade of Sporu. — 
Bop Hope, — 



«o 

_ AD 



I 
I 
I 

■ I 

I 



WTCN— F. 10:00-10:30 

K.EVD— Su, 8:00-8.30 .. 



. M. 

. <-3. 
, 5.7. 



• •<••...,...,,.,, Variou*. 

Jack Bcnar. — 

. .Robt. MorMttom^ry 

Prenents. — . 

Variou*, — 

Televisioa Playhotue. — 

(Continued oa pgye 11) 



Highii 



A Q», 
mi 

2120 I 



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ALL BRANCHES OF THE 
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-plus many related fields 



MARCH 26. 1955 



THE BILLBOARD 



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1« TV FILM 



MARCH 26. 1955 



Ziv Expands Sales 
Staff to Over 80 



NEW YORK, March 19.-In the 
past several weeks Ziv-TV has 
added II men to its sales staff, 
which brines its total force to more 
than 80- The last official mention 
Ziv made of its total force was the 
end of last year, when it claimed 
to have 76 men. There is no indi- 
cation of the number of drop-outs 
there might have been in the in- 
terim. However, it is clear that Ziv 
is in a determined expansion drive 
in its sales organization to cover its 
stepped-up production schedule 
this year. 

At the same time, Ziv has made 
a few new assignments in sales. 
The Ziv sales pyramid under vee- 
pee Bud Rifkin has three division 
sales managers, with one or more 
Spot managers under them. 

In the Western Division, under 
Walter Kingsley, a new spot sales 
manager was named, Jack Greg- 



ory. The Western Division got 
three new men: William Andrews, 
formerly of KPTV, Portland, Ore.; 
Spcnce Fennell, formerly of Me- 
dalHon Productions, and John For- 
sythe, formerly of Rocket Produc- 
tions. The West also got Art 
Breiter into Los Angeles from Ziv's 
Cincinnati office, and assigned Jack 
Puter to Denver. 

In Ziv's Eastern Division, under 
AI Cousten, Leon Rav was named 
the second soot sales manager. 
Jack Cainey already has that title 
here. The East got three new men: 
Bill Dubois, formerly of Atlas Tele- 
vision; Herb Pierson, formerly of 
WOIC, Columbia, S. C; and Dan 
Bryan, formerly of WCCS, Colum- 
bia, S. C. 

The Midwest, under Ed Broman, 
received five new men: Roy Mc- 
Guire, former sales manager of 
WDSU-TV, New Orleans, who will 



Reagan Joins 
Coast MCA-TV 
As Flack Mgr. 

HOLLWOOD. March 19.- 
MCA-T\'^ today announced the ap- 
pointment of Robert G. Reagan, 
formerly assistant manager of the 
publicity department at TV Station 
KTLA, as Western division pub- 
licity manager. Also added to the 
film s>Tidication staff were five 
salesmen: Cy Ostrup (Los Angeles), 
Ernest Montgomery (Detroit), 
Frank Willis (Midwest), Al Lauber 
(Philadelphia) and Keith Godfrey 
(Houston). 



succeed Breiter in Cincinnati; John 
Hawley, formerly of KCEB-TV, 
Tulsa, Okla.; Paul Miles, formerly 
of Brown & Bigelow; Jim Delanev, 
formerly of the New York Herald 
Tribune, and Lynn Knox. 



Fairbanks Signed 
For Greyhound Pic 

HOLLYWOOD, March 19. - 
Greyhound Corporation of Chicago 
has signed Jerry Fairbanks Pro- 
ductions to produce a 40-minute 
color travel film of the U. S. It will 
be second feature Fairbanks has 
made for Greyhound. Previous one, 
titled "America for Me," is now 
being released to T\' after having 
been shown in theaters as a short. 



General Tele Uses 
KFI Studios Again 

NEW YORK, March 19. - 
Increasing shortage of Holh'wood 
TV film studio space has resulted 
in General 'I'elc radio's reactivating 
the fonner KFI-TV studios in Hol- 
lywocxl for its own use and rental 
to independent producers as a TV 
film sound stage. 

The firm this week began shoot- 
ing "Gangbusters" at the studio. 




asterpieces of the Early Screen j 



The original produclious of Biograpli, Edison 
and other pioneers ... 100 quarter hours 

of motion picture history, "MOVIE MUSEUM".^ 
Produced by Paul Killiani under the supervision 

of Saul J. Turell, from original negatives 
in the vaults of the Museum of Modern Art i 
and the George Eastman House. 



tmi. 



8'"*!,\v 40,000,000 

three . • ■ »" 
ins •»«•«"»• 




acroM the board ,o KRCA-TV r „. 1 ■ 
""d to DalU,, Denver H„,. . o*"''""' 
Portland, WicI ita "o i' . ' 
fields, and 3;t?rr'"''''""'" »^Vin,. 

lATlONS ON A GREAT PRODUCTION 

'^BC-LosAngflr, 

The Ho/ly„ ood Reporter 
"... FASCINATING STUFF «r»... 

The Billboard 



STERLING TGLEIISIOX CO., li\C. 



NEW tO«t 
309 Eoil 43 SlTM* 



CHICAGO 
30 N. LaSalU SirMt 



MOtlVWOOO 
47 IS Hftltywood BUtf- 
Hollywood 31. CaUoro^ 



. /av Muro* /m* "quaiity in fil/n enltrtainment 



^^^^^^ 



Gulf Reported 
Ready to Ax 
life of Riley' 

NEW YORK. March 19. - Re- 
ports are current that Gulf Oil is 
on the verge of canceling "Life of 
Riley," the long running vidfilm 
series starring William BendLx, at 
the end of this season. Young & 
Rubicam, the agency for the soon- 
.sor, is already said to be searcning 
for a new property as a replace- 
ment. The show is on NBC-TV, 
Fridays 8:30-9 p.m. 

The cancellation comes as a siir- 
pri.se to the trade. "Riley" has 
rated stroncly since it first went on 
TV, and this season has seen no 
slackening in its popularity. Rea- 
sons for an>' such axing could not 
he learned, but the client mav 
have tired of the property. "Riley*' 
is sold locally thru the NBC Fifm 
division. 



Like Old Man 
River, Pilots 
Keep Flowing 

IIOLLWOOD. March 19.- 
Hollywood's never-ending spring of 
new TV film .series, which n'cently 
caused Ziv-TV production chief 
Babe Unger to comment that the 
town has "more pilots than the air 
force," continued to flow unabated 
this week. 

Announced by Ingo Preminger 
agency was packaging of "The Sun- 
shine Girls, ' show set in era of 
silent pictures. "Dear Phoebe" pro- 
ducer Alex Gottlieb reportedly is 
readying for \'icky," another 
situation comedy, and producer 
Mort Briskin left yesterday (IS) to 
film two pilots in Europe. One, 
featuring John Barr>more Jr.. will 
be based on Upton Sinclair s "Lan- 
ny Budd" novels. The second, 
"Hotel Europa," will be an ad- 
venture series. 



'Ruggles' Distrib 
Rights Acquired 
By Tom Corradine 

HOLLWOOD, March 19.-Tom 
J. Corradine Associates this week 
acquired distribution rights of "Tlic 
Buggies" TV' series from producer 
Robert Raisbcck. Package of 91 
kinescoped half hours had previ- 
ously been distributed by National 
Telefilm Associates. 

Move marks the entr>' of Corra- 
dine into the national sales field. 
Organization presently is the sales 
representative in the 11 Western 
States for such Eastern companies 
as Atlantic TV and Fihncraft. 



Mel Gold Sets Up 
Music Jingle Dept. 

NEW YORK, March 19. - Mel 
Gold Productions, producer of TV 
film commercials, has established a 
new division to specialize in turn- 
ing out nuisical jingles for radio- 
TV'' commercials. 

The firm has already signed the 
Iluncy Dreamers, the Rhythmeltes, 
the By Words and other groups, .is 
well as solo singers, among them 
Fran Barber, Jimmy Brown and 
Buddy Victor. Musical arrangers, 
composers, h ricists and others arc 
also being sigited, Gold said. 



MPTV Sets Up Shop 
For Pic Production 

HOLLYWOOn. March 19.- 
Lcw Kenicr, Motion Pictures for 
Television prexy, ihis week set up 
offices at Galifoniia Studios in 
preparation for telefilm production. 
So far no series have been set for 
filming. Kenier recently sold his 
catalog of feature pix to Guild 
Films and took MPTV out of the 
distribution field in order to coo- 
centrate ou productioa. 



MARCH 26. 1955 



THE BILLBOARD 



TV FILM It 



• Continued fTom page 8 



THIc, (Tjvt) mm4 DUtrHmfor Station, Dmy, 1 



Feb. 
ARB 

lUttaf Top 



3*. LIbcncc (Muk>. GuOd FOmi WCCO— T, 7:00-7:30 ... 

M. lB>lt»lioH TbeUrr (DniM), Tm Vm WCCO— Su, I2:4S-I:00 .. 

33. Florian ZaBarb (Mask), GsUd FllKl WCCO— Su, 6:00-6:M ... 

34. Captarcd (My*.). NBC FOh KEYD— W. 8:00-8:30 ... 

M. I Am the Ij>» (M>*.). .MCA-TV WTCN— Th. 10:00-10:30. 

». Bculah (Comtdy). Flaninxo Film WMIN— Su, ]:15-3:4S ... 

37. Colonel Marck of Scotland Yards 

(Mjf.). Offtclal FIliu WMIN— Th. 9:30-10:00 .. 

3R. Rotljwood On-B««f (Mrt.), MCA-TV KEYD— F, 10:00-10:30 .. 

». Mj HfTo {CDa«l>], OmcU FIIhi WTCN— W. 10;(»-10: JO. . 

3*. Mayo* of Ih* To« <CoMe^>. MCA-TV.. .KEY r>—Th. 7:3O-l!:00 .. 

41. Bl| Fifbl fSports). Bit Flabt, Ik. WCCO— T, 11:00-11:30 .. 

42. Doac. FairtkaDlii PrcMBti (DnM), 

Asaoc. Artiiti KTSP— Th. 10:30-11:00.. 

41. BollCT DCTby (Sfmrti). NTA KEYD— S. 2:00-2:».... 

44. naj of tbe Week (Drania), NTA KEYD— S. 7:00-7:30 

44. Tbe Visitor iDnma), NBC FOai WCCO— Th. 11:00-11:30. 

U. Hoyml Plajbouie (Draaui^, MCA-TV KtYfJ— M, 6:30-7:00 ... 

44. Tbe Falcon (Ad».), NBC Film KEYD— Th, 7:00-7:30 ... 

44. Cartaia Call (Draa). MCA-TV KEYD— Th, S:D0-«:30 ... 

«. Ubtrw* (Marie), GbB4 Fltau WCCO— M to F. 

9:45-9:00 

M. laCmattOMl Plajbooae (Dtum), NTA WTCN— Th. 7:00-7:30 .. 

M. Pablk pRwcc^or iMj».). CoaaotMated TV.. WMIN— Su, 12:00-12:30.. 
93. Bobo tb« Hoba (CbUd.). NTA KEYD— M (o F. 

5:30-5:4$ 

SX Jams Mhob (DraMa), NTA KEYD— M, W. F, 

3:00-3:30 



5.7 Bob Hope, 

5.7 Hollywood Theater, 

5.4 l ife of Riley, 

9.9 The Millionaire, 

5.# Various. 

4.4.'. VarkNis, 



3.9 Lux Video Theater, 

XM Various, 

3.4 Various, 

3.4 Justice, 

2.7 ToniBht, 



2,5.. 



Varloni. 

...Bii- 10 Basketball, 

Jackie Gleason, 

Tonight, 

. ..Name'i the Same, 
.You Bel Your Life, 
Dragnet, 



Breakfail Club, 

.You Bel Your Life, 
Various, 



B.7 Aael and HU Dof. — 



t.5. . .Brhchicr Day: 

Secret Storm, 



DAYTON, 0 2 STATIONS 

TOP TEN LXX:ALLY RATED PROGRAMS (•indicalc'i Non-Network) 

1. I Love Lucy. WHIG 53.1 6. Bob Hope, WI W-D 45.9 

2. Jackie Glcaaon, WHIG 52.S 7. Yoo Bet Your Life. WLW-D 44.9 

3. Two for the Money, WHIG 50.9 «, Vrt Got a Secrel, WHIG 43.7 

4. Gcorfc Gobd, WLW-D 47.7 9. Godfrey and Friendi. WHIG 43.1 

5. Godfrey's TakiM Scouts. WHIG 46.6 10. Toast of the To*n. WHIG 42.3 



tK« Canon (We*.), Coea-Ceta WLW-D— Su, 6:00^:30., 

Badge 714 (Mya.). NBC FH> WLW-D— Su. 7:00-7:30., 

WB4 BUI HIekok (Weal.), FtaUBli«e FOm. .WLW-D— W. 6:00-6:30.. 

Range Kldcr <Wcat.), CBS FHai WLW D— T. 6:00-6:30 .. 

WntefrnM (A4t.). MCA-TV WHIO— S. 7:00-7:30 .... 

■Udifll S«m4 (Mya.). ABC FIta WHIO— T, 7:00-7:30 ... 

UbOKa (Marie). CaB4 Fltai WHIO— Th. 7:30-9:00 ... 

Snpcnua (Ad*.), Flnriago FBm WLW-D— M, 6:00-6:30 .. 

GciM Aalry (WeaL), CBS POni WHIO— W. 7:00-7:30 ... 

Mr. DWrlct Aftoncj (Mr*.). Zla-TV WLW-D— W. 

10:30-11:00 

■aMT ol tbe JaagU (A4t.K TTA WLW-D— F. 6:00-6:30., 

Caatoe (Marie), ZIt-TV WLW-D-F. 9:30-10:00.. 

Mm CortlM Arriwr (CoMty). ZI«-TV ....WHIG— Th. 7:00-7:30 ... 

I Lad TW«e Ut«« (Ad*.), ZI»-TV WHIG— T. 9:00-9:30 ... 

Saerc« FBc. U.S.A. (Dmw.). 

OfficU PUau WHIG— F. 10:30-11:00.. 

Hopaleog Caaridy IWcal.), NBC PIbn WHIO— M, 6 00-6:30 ... 

I Am tbe Law (My«.). MCA-TV WHIO— S, 10:30-11:00.. 

S«ar and ihc Story iDrana), OmcW FUm. .WLW-D. Th. 7:00-7:30. . 

EOtrj Om«s (Myi.), TFA WHIO— F, 7:00-7:30.... 

mm Baker. I'^S.A. (Ad».), MCA-TV .WHIO— Su. 4:00-4:30... 

Yaafrniay'i Newtml (Dorvas.), ZIt-TV wi W-D— T, 1 1:15.1 1:.10. 

Follow Tbat Maa (My*.), MCA-TV WHIO— F. 11:30-12:00.. 

Birr Baker, L'.S.A. (Ad*.). MCA-TV WHIO— W. 12:00-12:15.. 

Biff Baker. UJ.A. (Ad*.). MCA-TV WHIO— W, 11:30-12:00.. 

Vtmomt FlayboMa (Dma), MCA-TV WHIO— T. Th. 

11:30-12:00 



33.9.. 
32.2. . 
27.4,. 
26.4.. 
24.9.. 
22.1.. 
21.4.. 
24.t.. 
19.3. . 

11.4. . 
U.4. . 
I7.9. . 
15.4.. 
IS.4.. 



Masquerade Party, 13.8 

Lavtle. 18.3 

Various. 3.S 

Various, 2.6 

.Midweilcm Hayridc, 32.4 

Ray Botger, 10.4 

...Dinah Shore, Newt, 20.9 
. . . Hopakmg Cassidy. 1 2.4 
....Hollywood's Best, 15.7 



. ..B«sl of Broadway, 18.6 

Various, 3.5 

...Our Miss Brooks, — 
.Star and (be Story, — 
....Fireside Theater, — 



12 J Sports, 

12.4 Superman, 

12.4 Your Kit Parade, 

12-1 ... Meet Corriss Archer, 

II,*... Hollywood Star Theater. 
7.2 Juvenile Jury, 

4.1 Varioua. 

3.2 Tonight, 

2.9 Tonight. 

1.9 Tonight. 



1.4 Tonight, — 



FORT WAYNE 2 STATIONS 

TOP TEN LOCALLY RAl^D PROGRAMS (•indicales Non Network) 



1. Life of Riley. WKJG 54.6 

2. Circle Theater. WKJG 57.11 

3. Fireside Theater, WKJG 56,1 

4. My LiiUe Margie, WKJG 55.2 

3. 1 Married Joan, WKJG 54,2 



6. Comedy Hour. WKJG 53.5 

7. Aciidemv Awiird Numinalions, WKJG.. 52.8 

8. Big Story. WKJG 32-6 

9 Caesar s Hour, WKJG 52.4 

10. Milton Berle. WKJG 52.3 



I. Lire or Riley IComedy), NBC Fllw WKJO- 

1. Itaekc* 8q«ad (Mya.). ABC FOb WIN-T- 

3. Ubcrace (Maatc). GaBd Fflas WKJG- 

3. Wnteffroni (Adv.), MCA-TV WKJG- 

5. Claco Kid (Wetl.), Zl.-TV WIN-T- 

6. tKU Carson (Wert.), Coo-Cota WKJG- 

7. Anwa 'a' Aady (Coaicdy), CBS PDb WKJG- 

f. Wttd BUI Htrkok (West-K Ptaniblgo Flfans..WKJG- 
9. Badge 714 (M}«.>, NBC FVm WKJG- 

U. CbaMpionablp Bowling (Spotia), 

Wall SehwlHBacy WKJG- 

II. Eddie Caalor (Mnslc). ZH-TV WKJG- 

J2. D— tr oaa AailgBHcnt (Ad*.). NBC Fa«...WKJG- 
U. Superman (Ad*.), FlanlDgo Fflm WKJG- 

14. I Aa the Low (Mys.). MCA-TV WKJG- 

15. Art Unklcncr (Co«dy), CBS Flhn WKJG- 

M. Wbara Were Youl (D«cuai.), MCA-TV. .. .WKJG- 
n. Mr. DIatrict Allorwey (Hya.). CBS FUa. . . . WKJG- 

17. G«»e Aatry tWeal.l, CBS Ftai WIN-T- 

19. I Led Tbree I.Hea (A'dv.>, ZI*-TV WIN-T- 

2B. G««e Aatry (Weat.), CBS nto WIN-T- 

21. Ctm* Aatry (Weat.), CBS FHai WIN-T- 

21. DoMg. FatrtkMki Preacnls (Dnani), 

Aaioc. Arti^ WKJG- 

23. Boitoa BlackW (Myi.), Zlv-TV WIN-T 

24. Secret File, UJi.A. (Docbh.), OfTtelal FBws.WKJG- 

25. Meet CorUst Arcbce (CoMcdy), ZI*-TV WIN-T- 

25. Tbe L'iKipeclcd (Draau). ZJv-TV WIN-T- 

27. FaHoa Lewfci Jr. (Newi), MCA-TV WKJG- 

2>. UTc WKk rilaabetb (Caacdy), FBns.WIN-T- 



F. 8:30-9:00,... 44.6.. 
-W. 9:00-9:30... 49.4.. 
T, 7:00-7:30.... 47.9.. 
F, 9:30-10:00... 47.4.. 
-Su. 5:O0-S:.lO...45.t. . 

■T. 6:30-7:00 43.5.. 

Su. 7:3O-JI:0O...4l.l.. 

S. 6:00-6:.30 44.2.. 

Su, 10:30-11:00. .37.4.. 

S. 4:45-6:00 36.1.. 



W. 9:10-10:00 
M. 7:0O-7:.30,.. 
Th. 6:30-7:00... 
F. T-.Oa-T-.M). . . 
W. 6:45-7:00... 
W, 7:00-7:30... 
■W. 10:30-11:00. 
-F, 6:30-7:00... 
-M. 6:30-7:00... 
-W. 6:10-7:00. . . 
-S. 6:30-7:00... 



35.5. 
.35.4. 
.34.4. 
.3«.». 
.27.4 
.24.1. 
.24 J. 
.24.8. 
.22.4. 
.34.7. 
.14.1. 



■T. 10:30-11:00, .17.2. . 

9:3010:00 15.4.. 

-M. 10:30-11:00. .13.5.. 
-Su, 7:OD-7:.10.. ,12.4.. 
-F. 7:00-7:30.... 12.4.. 
Su. 2:30-2:45... 7J.. 
-Su, 10:30-11:00. 4.1.. 



U. S. Steel Hour, 7.4 

....Charlie Chan Calling, 8,9 

Faniomime Quiz, 10.4 

.Soldier Parade. 11.3 

This Is ihe Life. 3.0 

Hoosier Hocdown. 7.0 

Private Secretary, 23.0 

Broadwuy Theater, 0.9 

Ufe With Elizabeth. 6.1 

.Basketball. 

Broadway Theater, 6.0 

Bo&ion Blackie, — 

This Is Your Music, ~- 

Hi>OMCr Hocdown, — 

The Unexpected, — 

Gene Autry, — 

See It Now, — 

TV Reader's Digest, — 

Various, — 

Various, — 

Various, — 

Abraham Lincoto. — 

Wrcsilitig, — 

Eddie Cantor, — 

Studio One, — 

People Are Funny, — 

I Am the Law, — 

Fate Ihe Nation, — 

Badge 714, — 



COLUMBUS, 0 3 STATIONS.. 

TOP TEN LOCALLY RATED PRCXiRAMS C*indicalca Non-NMwoik) 



!. Jackie Gleason. WBNS 61.4 

2. George Gobel. WLW-C 56.3 

3. Toast of the Town. WBNS 54.3 

4. 1 Love Lucy, WBNS 52 6 

3. Jatk Benny, WBNS , 48.9 



6. Two for the Money. WBNS 49.0 

7. I've Got 1 Secicl. WBNS 47,9 

8. Your Hit Parade. WLW-C 47.7 

9. Godfrey's Talent Scouts. WBNS 45,9 

10. Godfrey and His Friends, WBNS 44.5 



. tDenIb Valley Dayi IWeat.). Factfte Boras. 

, Uberace 4Mnilcl, Galld FUss 

I. Eddie Caator IMasir). ilv-TV 

L Sapcrman (Adv.). Flastago FUms 

i. Aaios 'a' Andy (Coaic<ty),v CBS Fllai 

I. Bopalonc Canidy (West.). NBC FUb.... 

. Waterfront (Adv.), MCA-TV 

I. Anale Oakley (Heat.), CBS FUas 

. Wild BUI Hlckok IWcst.), FUsingo FUms. 

. Mr. DisSricI Attorwey (Mys.). ZJv-TV 

. I Led Three Uvea lAdv.), ZJv-TV 

. Secret File, VAJL. <Dw«a.), 

Orrirlal PHm . , 

. Badge 714 (Mys.), NBC FWm 

. Star and tbe Slory (Draasa), OiricM Fltau. 

. Oaeo KM (Waal.), 2J»-TV 

. Faeortta Story (Draaa), Zhr-TV 

. Rachel S«Md (Mys.). ABC VWm 

. Flortoa ZaBacb (MMlel, C^uM FIm 

. mmmar mt the Ja— li (Adr.K TFA 

. Bewlah (Comedy), Fbialiwo FBw 

. KHer? Qnrea iMys.), TPA 

. Ranur ol tbe Jaaglc (Adv.), TFA 

. Sloriea <rf ibe Century (WeaL), 

HoHywood TV 

. Dick Tracy (Adv.), CoaMBcd TV 

. Meet CorllM Arrker tCoaedy), ZN-TV 

. Lo«c Wo« (Myi.|, .MCA-TV 

. Dvrry'i Tavera (CoMedy). V M * M 

, PaMoaa PlaybouM (DrmaM), MCA-TV 

. BUen of Pavpl* Sa«c (Weal.), 

RCA - - 



, . .Television Playhouae, 24,5 

It's a Great Life. 11. 1 

Setrcl File. U.S.A. 18.4 

,.. Early Home Theater. 2.8 

News; Ptrry Como, 19.3 

News; Perry Como. 18.6 

Ouie and Harriet, 20.4 

Roy Rogers. 28.9 

Dick Tracy. 7.1 

Best of Broadway, 28.0 

Circle Theater, — 

Eddie Cantor, — 

Ray Bolger, — 

■ LauTd and Hardy, — 

Lorct la Young, — 

See It Now, — 

Big Town. — 

.Pet Parade; Laaghland. — 

You Bet Your Life. — 

Topper. — 

None, — 

RiB Tin Tin, — 

Wild BiU Ukkok, — 

Roy Rogers, — 

Lux VMko Theater, — 

Tonight. — 

' ...^ Tonight. — 

WTVN— Su. 11:30-12:00. IM Scaler for Yovlh. — 



.WBNS— Su. 9:3010:00 . 
.WBN.S— W, 7:00-7:10 .. 
,WI,W-C— F. 9:.10-I0;00. 
.WBN.S— W. 6:00-6:.10 .. 
.WTVN— M. 7:30-8:00 .. 
.WTVN— F, 7:30-8:00 .., 
.WBNS— F. 7:00-7:30 .., 
.WTVN— Su. 6:30-7:00 .., 
,WBNS— 1. 6:00-6:30 ... 
WLW-C— W. 10:.lO-ll:0O. 
,WBNS— T, 9:30-10:00 ., 

.WBNS— F. 9:.10-I0:00 .. 
.WLW-C— Su. 7:00-7:30. 
,WBNS— Th. 7,O0-7:.1O .. 
,WLW-C— F. 6:00-6:30 .. 
WBNS— Su. 10:00-10:30. 
WLW-C— 10:30-11:00 .. 
WBNS— M, 7:00-7:30 .. 
WLW-C— M. 6:00-6:30. 
.WTVN— Th. 8:0O-8:.30 . 
WTVN— F. 8:30-9:00 .. 
WLW-C— S, 8:30-9:00 .. 



.35.9, . 
.31.9 
.27.4.. 
.24.7.. 
.24.4.. 
19.4. . 
19.7. . 
19.4. . 
19.4. . 
11.7. . 
14.4.. 

.14.4 . 
.17.5. . 
. 14.9. . 
.15.1.. 
. 14.2. . 
.14.4 . 
.12.9.. 
.11.4.. 
. 9.4.. 
. 9.2.. 
. 4.4.. 



WBNS— Th, 6;00-<:_3O .. 7.6.. 
WLW-C— T. 6:00-6:30 ...7.I.. 
WBNS— Su. 6:30-7:00.... 6.4.. 
WTV.N— Th, 10:30-11:00 . 5.5-. 
WBNS— F. 11:30-12:00 .. 4.4-. 
WBNS— F, 11:45-12:15 .. 3.4-. 



Rank 
Aarani 
FBbu 



Title, (Type) Md 



Station, Dms, lHat 



Feb. 
ARB 



29. Ringside With RatUen (Sports), 

SportalurluiB WTVN— S. 8:00-9:00 .. 

31. Flash Gordon (Adv.). U M A M WLW-C— W. 6:00-6:30 . 

3L Inaee Sanetusi iMyi.). NBC FUat WTVN— W. 10:00-10:30. 

33. Into tbe Night (D«a). Sterlhig TV WLW-C— So, 12:45-1:15 

34. Famous Playhouse (Drau), MCA-TV WBNS— M to F, 

9:30-10:00 a.m 

35. Riders of Purple Sage (West.), 

RCA Recorded Fgm WTVN—M to Th. 

12:30-1:00 U, 

36. Inltrnattoul Polkc (Mys.), NTA WTVN— W, 10:30-11:00.. 1.2. 



Top OppoalUon A Rallag 



Jackie Glcison. 

Superman. 

..This Is Your Life. 
None, 



1.7 Walter Phillips, — 



.Ruth Lyon's 50 Club. 
....Best of Broacfway, 



PORTLAND, ORE 2 STATIONS 

TOP TEN LOCALLY RATED PROGRAMS (•Indicates Non-Network) 



1. Whais My line? KOIN... 

2. Blue Ribbon Bouis. KOIN 
2. You Bet Your Life. KFTV 

4. Disncylund, KOIN 

5. 1 Love Lucy. KOIN , 



,.59.2 6. Lamle. KOIN 50.2 

.55.4 7. Toast of the Town. KGIN 50.1 

.55 4 8. I Married Joan. KPTV SO.O 

.54.7 9. Jackie Oleaaon. KOIN 47.4 

.54.3 10. I've Got a Secret. KOIN 4«.9 



L Range Rider (Weal.). CBS Fffn KOIN— T. 7:00-7:30 .. 

Z. Waterfroal (Adv.). MCA-TV .KPTV— Th, 8:30^:00 . 

3. I I.«d Three Llscs (Adv.), ZJv-TV KOIN— T. 9:00-9:30 .. 

4. Curtain CaO (Drama). MCA-TV KOIN— M, 8:30-9:00 ., 

5. Badge 714 (Mj*.). NBC Film KPTV— M. 7:00-7:30 . 

6. Ramar irf tbe Jangle (Adv.), TPA KPTV— So, 6:00-6:30 ., 

7. Meet Corliss Anrber (Co»«ly). Zlv-TV . . . .KOIN— T, 8:00-8:30 ... 
t. Wild BID Hiekok (We«l.). Ftaabiga F««a. .KPTV— S. 5:30-6:00 ... 
9. City Delrcdte (Mja.j, MCA-TV KPTV^Th, 7:00-7:30 ., 

14. Anale Oakley (Weat.l. CBS FIIm KOIN— Su. 4:30-5:00 ., 

14. Supenun (Adv.). FlaMiago FBm KPTV— T. 6:30-7:00 ... 

12. Hopalong Cassidy (West.). NBC FHa KPTV— Th, 6:30-7:00 . 

13. Stories oT Ibe Century (West.). 

Hollywood TV Service KOIN— W. 10:00-10:30 . 

14. An Liakletter (Coascdy), CBS Flla KOIN— W, 6:15-6:30 .. 

15. IDeath Valley Davs (West.), Pacinc Baew. .KPTV— W. 10:30-11:00. 

16. Lone Wolf (.Mjs.). MCA-TV KPTV— F. 8:30-9:00 .. 

17. Texas Ras«lln' (Sports), .S>ortalartaM KPTV— S. 11:00-12:00 . 

IS. LIberace (Masie), Calld FUau KPTV— T, 7:00-7:30 ... 

19. Life ol RBey (Covedy). NBC Fltai KPTV— Su. 7:00-7:30 .. 

24. Frankic Laiae (Mawk), GaHd Film KPTV— S. 10:00-10:30 . 

21. The WhiKtter (Myi.l, CBS FUa KPTV— S. 8:30-9:00 ... 

22. Janet Dean. R.N. (Draauil, U M « M KPTV— T, 10:30-11:00 . 

23. Where Were Yo«7 (Docani.). MCA-TV KPTV— Su. 6:30-6:45 .. 

24. Victory at Sea (Docaai.l, NBC FUa KPTV— Su. 3:00-3:30 .. 

25. RackH S^Hiad (My*.), ABC Fttai KPTV— M, 10:30-11:00 . 

24. Drew Pcarwa (News), U M A M KPTV— Su. 1:00-1:15 .. 

27. is Your Musk (Maiafa), Olfklnl Fllw. KOIN— Su, 4:0O4:1S .. 



. .4S.9 Libcrace, 19,5 

..41.6 aitm», 29,3 

..37J Fireside Theater. 27.0 

..37.2 Caesar's Hour. 20.8 

..34.4 Studio One. 27.4 

, .34J Your Are There. 14.1 

.33.7 MIKon Bcrlc, 21.0 

.33.5 Stop the Music, 14.4 

,.3.3.4 Search for Adventure. 22.8 

, .3M It's a Great Life, 7.6 

.34.4 Various. 16 7 

.274 Various, — 

.26.7 This Is Your Life. — 

.25.9. ..See Hear, Newspaper 

of Air. ~ 

.24J Show Time on 6. — 

,.24J Topper. — 

.194 Show Time on 6, — 

.194 Range Rider, — 

.174 Private Secretary, — 

.154 Pepsi-Cola Playhouse, — 

.144 Jackie Gleason, — 

.134.... Make Room for Daddy. — 

.114 Lasiic. — 

.11.1 Omnibus. — 

.14.7 U. S. Steel Hour. ~ 

. 64 America Week. — 

, 44 People Are Funny, — 



CINCINNATI 3 STATIONS 

TOP TEN LOCALLY RATED PROGRAMS (•indicates Non-Network) 



1. George Gobel, WLW T 61.3 

2. Jackie Gleason. WKRC 58.2 

3. You Bit Your Life. WLW-T 54.1 

4. Your Hit Parade. WLW-T 49.0 

5. DisjicyUnd. WCPO 47.1 



6. Two for the Money, WKRC 46.6 

7. Dragnet. WLW-T 42.7 

8. Bob Hope. WLW-T 42.3 

9. Ford Theater, WLW-T 41.8 

10. This Is Your Ufa. WLW-T 39.7 



I M Three Lives (Ad*.). Wr-TV WLW-T— Th, 8:30-9:00. 

Cisco Kid (Wem.), Zlv-TV WCPO— So. 6:0&*:30. . . 

Passport (o Daagcr (Adv.). ABC FBss WLW-T— T. 10:00-10:30. 

Mr. District Attorney (Mys-). ZJv-TV WLW-T— T. 10:30-11:00. 

Sapcnua (Ad*,). Ftamlnvo FUbm WLW-T— M. 6:00-6:30.., 

Annlff Oakley (West.), CBS FIIm WLW-T— T. 6:00-6:30.. 

The Whistler (Mys.), CBS FUas WK RC—W. 9:00-9:30. . . 

Eddie Cantor (Mask-), Ziv-TV WLW-T— P. 9:30-10:00., 

WBd BUI Hlckok (West.). Flaaibwa Fllw. .WLW-T— W, 6:00-6:30... 

Vtamar of Ibe Jungle (Adv.). TPA wi.W-T— F, 6:00-6:30... 

Favorite Story (Dr»a). Zlv-TV WCPO— T, 7:30-8:00,.., 

Hopalong Casridy (West.), NBC FUb WKRC— Su, 2:00^2:30... 

Range Rider (Wert.), CBS VUm WLW-T— S, 6:00-6:30... 

WalerfroM (My*.), MCA-TV WCPO— Su. 4:.»-5:00.., 

Badge 714 <.Mjs.). NBC FHm WLW-T— Su. 7:00-7:30.. 

Meet Coriiu Artber (CoMcdy). 2J*-TV. .. .WLW-T— W. 10:30-11:00 

Dick Tracy (Adv), Coaablned TV WLW-T— Th, 6:00-6:30. 

Ramar of tbe Jaagle (Adv.). TPA WLW-T— S. 9:00-9:30. .. , 

Star and the Story (Drsaui). OmcW FUas. .WKRC— T, 8:00-8:30.... 
Coorad Nagcl Theater (Dnuna), 

Galld Fllmi 

Hopalong Caasldy (Weal.), NBC FBai... 

DIek Tracy (Adv.). CoaablMd TV. 

MadL«on Square Gardes (Sports) 

W inlk FItaM 

LIberace (Maiic). Guild FUass 

Hair How Tbcnter (Draaa). Slerltag TV 

Star Showcase (DraMa). TPA 

Janes Maaoa (Dranaa), NTA 



33.1.. 
314.. 
254.. 
2S4.. 
24.9. . 
24.9.. 
244.. 
3*4.. 
184.. 



Climai, 

Omnibua. 

U. S. Steel Hour. 

.Stop the Music. 

, Early Home Theater, 
. Early Home Theater. 
...Kraft TV Theater, 
, , . . Out Miia Brooks, 
.Hopalong Cassidy, 



U.I Various, 

144 Various. 

154 Various, 

19.1 Sur Showcase, 

144 Zoo Parade. 

144 You Asked (or It, 

13.9 Best of Broadway, 

13.7. ... Pantomime Hit Parade, 

12.2 Cartoons. 

114 Bob Hope, 



24.5 
13.0 
16.1 
12.1 
9,5 
9.5 
29,9 
32.8 
lOl 
6.9 



.WCPO— W, 9:30-10:00. 
,.WKRC— W. 6:00^:30... 
. WLW-T— S. 8:30-9:00. . 

,.WKRC— W. 6:30-7:00.. 

.WCPO— Th, 8:00-8:30.. 

.WLW-T— S. 5:00-5:30.., 
, . WCPO— S, 6:006:30. . . 
,.WCPO— Su. 11:00-11:15. 



14.7...., 

144 

•4 



, .Kraft TV Theater, 
....WUd BiU Hickok. 
F.O.P. (Juix, 

Norby. 

..You Bet Your Life, 

...Six Gun Theater, 
, Range Rider, 

.Theater for Youth, 



OMAHA 2 STATIONS 

TOP TEN LOCALLY RATED PROGRAMS (•indicates Non-Network) 



1. I Love Lucy. KMTV 62.1 

2. Jackie Gleason. KMTV 55.< 

3. Perwn to Person. KMTV 32.1 

4. Disneyland. KMTV 51.7 

5. Your Hit Parade. WOW 503 



6. Godfrey's Talent Scouts. KMTV 44.7 

6, I ve Got a Secrel. KMTV 44.7 

8. Oar Miss Brooks. KMTV 48.4 

9. Toast of the Tovni. KMTV 46.3 

lO Godfrey and His Fricads, KMTV 4S.4 



L SnperWB (Adv.), Flamlav* Ftoi KMTV-F, 7:00-7:.W. . . 

1. Mr. DMrtet Attorney (Mys.). Zlv-TV WOW— W. 9:30-10:00. 

3. 1 Led Tbrw Uvea (Adv.). SUv-TV WOW— T. 9:30-10:00.. 

4. Cisco Kid (Wert.), Zlv-TV wOW— Th. 1:TM:00.. 

5. LIberace iMaiOrl, Guild FUws KMTV— T. 7:304:00.. 

6. Badge 714 IMys.), NBC FB» KMTV— T, 8:004:30... 

7. Wild Bm Hkkok (Wert.). FWaiaio FUhs. . WOW— S. 6:00-6:30 

4. aiy Detective (Myi.), MCA-TV WOW— M. 9:.W-lO:00. 

9. RAchrt Sqaad (My*.). ABC FBh WOW— F, 7:30-8:00... 

14. Hopalong Caaildy (West.). NBC Fttai WOW— S, 5:3(M:00 

IL Stories of the CeMwry (West.), 

HoUywood TV 

12. iBApeclor Mark Saber (Mys.), 

l^mpsoa-kocb WOW— T. 11:00-11:30... 

13. Heart of Ibe CUy iDnMsa), MCA-TV KMTV— F. 11:00-11:30.. 

14. Trias Ra*p4in- (hporls), Sportalortua KMTV— W, 10:45-11:45.. 



.41.7. . 
.394.. 



.27.9.. 
.24.6.. 
.U.I.. 
.24.7.. 
.244.. 



, lack Carsot). 16.4 

Various, 14,0 

, Sec It Now, 18.4 

, aimax, 33,5 

Milton Bcrlc. 32.9 

, . . .Ftre^ Tlwater. 36.6 
..News. Jo Sufford. 3.0 

Studio One, 35.3 

, Topper, 40.0 

Space Patrol, 12.4 



WOW— W. 10:30-11:00... 2t4 Various, 



, Paul Killiam, — 

Star Classics, — 

.Academy Theater, — 



SCRANTON-WILKES B.ARRE, PA 4 ST.\T10NS 

TOP TEN LOCALLY RATFD PROGRAMS ('Indicates Noa-Neiwork} 



1. JiiCkic Gleason. WGBI 60.3 

2- Vour Mil Parade. WBRE 50,2 

3. ToaM of tbe Town. WGBI 48.5 

4. George Gobel. WBRE 48.3 

5. I vc Goi a Seciei. WGBI 44.8 



6. Ufe of Riley. WBRE 44.5 

7. GE Theater, WGBI 44.2 

8. Bob Hope. WBRE 43.9 

9. Ford Theater, WBRE 41.9 

10. 1 Love Lucy. WGBI 40.3 



1. Annta Oakley (Wert >, CBS Flsa 

2. Eddie Cantor (Muctc), Zlv-TV 

3. Mr. I>i>trirl Atfontey (My».K Zlv-TV 

4. Range Rider (Wed ), CBS Fltai 

5. Boston Blackle (Myi.t, Ziv-TV 

6. Secret File. U.S. A. (Docub.), 

Omclal FUnu 

7. Ctaansploaahip BowUag (ftpwtat, 

Walt .Schnlnuwer , 

4. Supcrmaa lAd^.i. Ftaa»l^ FVm 

9. fUeaili \aUey Daj>* (Weat.), Pscinc Bona. 
14. Cluinipkxutlip BowUag (Sparta), 

Watt .SchwlMMT 

11. Raaiar of tbe jMigle (Adv.), TPA 

11. Pauport lo Danger (Adv.), ABC FUb 

13. Cisco Kid (Wert.). Zi*-TV 

14. 1 Led Tbr«« Uvea (Adv.), Ziv-TV 

15. Me« Corliaa Archer (CoMCdyl. Ziv-TV... 
14. HocMiloag CMsMy (West.), NBC FUm. .. 
17. WiM BiU Hlckak (Wcat.), 



14. RMkH S^mad (Mys.). ABC Ffla., 
19. InapMtor Mmk Sate (Mya.), 



.Wll K— .Su. 6:00-6:30 
.WBRE— Th. 8:30-9:00. 
.WBREr-F, 7:00-7:30 , 
.WILK— Su, 5:304:00 
.WBRE— T. 7:00-7:30 , 

.WGBI— S, 9:30-10:00 . 

.WGBI— S, 6:30-7:00 .. 
.WILK— T, 7:30-8:00 .. 
.WBRE— S, 7:00-7:30 .. 

..WGBi— S. 7:00-7:30 ... 
..WARM— M, 6:004:30 . 
..WBRE-Th. 7:00-7:30 .. 
..WBRE— S, 12:00-12:30 . 
..WBRE— M. 10:30-11:00. 
..WBRE— Su, 6:00-6:30 .. 
..WILK— S, 7:00-7:30 ... 
.WILK— F. 7:30-1:00 ... 

..WILK— F, 10:30-11:00 . 

..WARM— T, M.30^M .. 



..324 Meet Corlias Archer. 12.8 

. . 27.9 aimai, 24.8 

. . 27.1 1 Married Joan. 6.4 

,.234 Cartoon Carnival, 13.6 

..224 Early Show. 11.7 

,.244 Teaaco Star Tbealar, 31.4 

,.24.1 Tbeawr 34, 10.0 

.244 Dinah Shore; Nesrs, 24.0 

..19.7 Champloashlp Bowling, 18.8 

.184 Death Valley Days, 19.7 

.174 W Bar E Rancb. — 

.16.9 Early Show. — 

154 Big Top, — 

,144. Studio (Me, — 

124 Annie Oaklcv. — 

11.1 Death Valley U.>>i. — 

11.4 Coke Time; 

N«WB Ciravan, — 

144 , VanoBs, — ^ 



.14.3 Bob Hope, 

(Continued on page 



12 



THE BILLBOARD 



MARCH 26, 195S 




14 



TV FILM 



THE BItlBCURi 



MARCH 26. 1955 

Feb. 
ARB 

r«v OppMittM II 

4J Howdy Doody. 

4.1 Boilon BUckie. 

4.1 Vour Hit P«adc. 

3J Stop the Music, 

3S PxMport to Danger, 

3.6 News, Show Time 21. 

yA The Millionaire. 

3.1 Show Time 22. 

.1.9. Caesar't Hour, 

U Sbow Time 12. 

tJ6 Eariy Show, 

U Slop tb« Muftk. 

1.1 Annie Oakley. 

LT Wdcome Travelcru, 

h4 Lone Ranker. 

Lt Show Time 22. 

Lt Welcome Travelen. 

IJt Welcome Travelen. 

•.9 Show Time 22. 

•J Howdy Doody, 

Laute. 



• Continued 'rom page 11 



Tm*, (Typt) aad Dlfltribolor Station Day, Tlae 



Feb. 
AM 



Top OpposItlOB A Rallai 



Walerfronl (Adf.). MCA-TV WARM— W. 7:5O-B:00 .. 

Dancerou-1 Asstenm«at (AdT.), NBC PHh. . WII K— F. 10:00-10:30 

Lo«c Wolf (Mjs.l, MCA-TV WARM— W. «;»-9:00 .. 

Tim McCoy (W>»t.), U M A M WGRI— W. 7:15-7:30 ... 

Favorite Story (Drau), ZJ*-TV WBRE— S, 8:00-8:30 

Crow* Tkcutt^r (IHama), CBS Ftim WGBI— Th. 9:.3O-10:00 .. 

Files or Jeffrey Jones {Mjs.), CBS FUn WGBI— T. 10:30-11:00 

Captured iMja-f. NBC FBh WILK— Th. 10:00-10:30.. 

Victory al Sea tDocum.), NBC VWm WILK— Th, 10:30-11:00.. 

Inspector Mmtk Saber (Myi.>, 

ThonpsoB Koch WARM— W, 8:00.8:30 .. 

Crusade In the Pacific (Docam.). 20th.Foz. . WGBI— Su. 6:3O-7;00 ... 

laoer Sanctum (Mjs.), NBC Vllm WII.K— W. 10:30-11:00.. 

Paraxon Plajhouic (Druul, NBC FUb WILK— Th. 9:30-10:00... 

OMinlerpolat (Orsau), MCA-TV WARM- F, 9:30-10:00... 

Waterfront (Adv.). MCA-TV WNBF— S. 6:00-6:30 ... 

CMy DcCectlTe (Mym.), MCA-TV WNBF— S, 10:00-10:30 .. 

Your AH Star Tbcalcr <Or»a». 

Sew* Gess WARM— T. 8:00-8:30 ... 

Sbcriock Holmes (Dnmat, U M ft M WARM— T. 10:00-10:30.. 

My Hero (Cowedyl, Official FBm WARM— Th, 7:30-8:00... 

Tbe VUltor (Dramal, NBC Vilm WILK— W, 10:00-10:31).. 

Sherlock HotNMS (l>r«ma). U M ft M WARM— T. 9:30-10:00 .. 

Royal Playho«v« (DraMa). MCA-TV WARM— Su, 10:30-11:00. 

Coloari March of Scotlud Yard 

(Myi.), Orriclal Film* WGBI— F, 9:30-10:00 ... 



•J Disneyland, 

*J Cavalcade of Spons, 

9.0 My Liitle Margie, 

M Norby. 

8.4 Jackie Gleason, 

tJ Ford Theater, 

t.1 Stop the Music, 

7.9 Lu» Video Theaier, 

7.*.. Lux Video Theater, 

4J Disneyland. 

4.6 Roy Rogers, 

<.2 Best of Broadway, 

t.2 Ford Thealet, 

5.9 Dear Phoebe. 

5.7 Theater 34, 

S.7 George Gobel, 

5.5 Bob Hope, 

S.2. ...Truth or Consequences, 

S.t Lone Rattser, 

5.* ThlB Is Your Life, 

4.7 Circle Theater. 

4J What's My Line? 

IS Dear Pboeb«. 



AaaoBi 



TlUa (Type) DMrftaMt SIbHob, Day, Tim* Ratt^ 



. SupcrwuB (Adv.). Flamlnico FBaai WNBF- 

. Mr. District Attorney (Myi.). ZIt-TV WNBF- 

. Tbe Falcon (Mys.). NBC Film WGBI- 

* Ro>iil Plajrhoute <Dnnia). MCA-TV WARM- 

. tDeatta Valley Days (West.), Pacific BmL.WNBF- 

. CHj Detective (Mys.), MCA-TV WILK—! 

. Eddie Cantor (Music). Ziv-TV WNBF— 

. Follow That Man (Ad*.), MCA-TV WILK— 1 

. Royal PlB^hou-K (Drama), MCA-TV WARM- 

. I Am the Law <Mys.>, MCA-TV WILK—' 

. RIdert of Pwpic Sncc <Wc«t.>. 

RCA Recorded Pgm WARM- 

6:45-7:1 

. Favorite Story (Drama), ZIt-TV WNBF— 

. Riders of Purple Sare (Weal.), 

RCA Recorded Pcm. WARM- 

. City Detective (Mjs.K MCA-TV WILK— ' 

. Greatest Draaia (Docum.), 

General Tdcrvdio WGBI- 

. DoBK. Fairbanks PreMSts (Dtmm), 

Assoc. Artists WWBP 

. Famous Playhoas* (Drama). MCA-TV WILK- 

. I Am Ibc Law (Mys.). MCA-TV WILK- 

. Famous PlaybMac (Drama). MCA-TV ....WILK— 
. Rock Jones, Space Rsnccr (Adv.), 

MCA-TV WNBF- 

. Facta Fomm (Ednc.), Facts Fomm, Inc.... WARM- 



-W. 5:30-6:00 
-T, 7:00-7:30 .. 
S, 10:30-11:00.. 
-T, 10:30.11:00. 
■Th. 7:00-7:30.. 
M, 11:15-11:45. 
-W, 9:00-9:30 . . 
F. II:l!i-II:45.. 
-M. 8:00-8:30 . 
W. 11-15-11:45. 

-M to F. 

00 

T, 10:30-11:00. 



Su. 6:00-6:30 ., 
T. 1:30-2:00 ... 

■Th, 7:45-8:00 ... 

•Th. 11:15-11:45 
W, 1:30-2:00 .. 
-Th. 1:30-2:00.. 
T. 11:15-11:45 . 

M. 5:304:00 . 
-Su. 7;0O-7:30... 



TV FILM PURCHASES 



- By CHARLOTTE SUMMERS ■ 



WKY, Oklahoma City, purchased almost the complete catalog 
from NBC Film Divisioa when it signed for 10 shows. The shows are 
"Inner Sanctum"; "His Honor, Homer Bell"; "Victory at Sea," "Cap- 
tured," "Dangerous. Assignment," "Paragon PlayhoiLse," "The Falcon," 
"Hopalong Cassidy" in its one-hour version and "Hopalong Ca.ssidy," 
Series A and B, in its half-hour version. KCCC, Sacramento, did half 
as well with its purchase of the following five NBC shows: "His Honor, 
Homer Bell"; "Paragon Playhouse," "Hopalong Cassidy," one-hour ver- 
sion, and "Hopalong Cassidy," Series A and B, in its half-hour version. 

Jorden Motors will sponsor NBC's "Badge 714," Series B, over 
WSBT, South Bend, Ind. Other "Badge" sales include KRBC, Abilene, 
Tex.; WLOS, Asheville, N. C, and WDAK, Columbus. Ca. Liggett- 
Bexall will pick up the tab for "Inner Sanctum" over WBZ, Boston, and 
Rusbmore Baldng Company will do the same for "Hopalong Ca-ssidy," 
Series A, half hour. "Victory at Sea" was sold to KTVF, Fairbanks, 
Alaska; KBET, Sacramento, and WMCT, Memphis, and "Captured" 
was also sold to KBET, Sacramento. WOW, Omaha, and KIVA, Yuma, 
Ariz., have signed for "Dangerous Assignment." 

The Hook Drug Company will sponsor "The Whistler" over 
WWTV, Bloomington, Ind., and it will be shown on a sustaining basis 
over WGLV, Easton, Pa., and WHP. Harrisburg, Pa. Another CBS fihn 

Eroperty, "Aiinie Oakley," has been picked up by the Baltimore mar- 
et; KFJZ, Fort \Vorth;^KTVH, Hutchinson, Kan., and WGBI, Scran- 
ton, Pa. "Amos 'n' Andy" has been sold to WTVH, Tampa, and "Cases 
of Eddie Drake" to WHP. Harrisburg, Pa. CBS* "News Film" will be 
used by KCMC, Tcxarkana, Tex., and WTVT, Tampa. 

The Necchi Dealers will sponsor Screen Gems' "All Star Theater" 
over WNEM, Bay City, Mich., and KVAL, Eugene, Ore., has renewed 
its contract on "Theater" with Screen Gems. Bin Tin Tin" was sold 
to KGMB, Honolulu: KWTX, Waco, Tex., and WEAR, Pensacola, Fla. 
WEAR also picked up "Big Playback," and KCEO. Fresno, Calif., has 
contracted for "Top Plays of *55." 

Atlas TV sold "Captain Z-Ro" to WGR, Buffalo, and KSWM, 
Joplin. Mo.' 

Carter Products will sponsor "Mr. District Attorney," a Ziv-TV 
property, over WOAI, starting April 28 for 26 weeks. 

New business at the Sterling Television Company this past week 
included the following sales: "Turn of a Card,",to WNCTI'. Greenville. 
N. C, for the Stevenson Brick Company; "Armchair Adventure," to 
KBES, Medford, Ore., for the Leonard Electric Company; "Adventures 
in Sports" (o WSUN, St. Petersburg, Fla., for Tropical Beer; "Movie 
Museum" to WMVT, Burlington. Vt.. for Molson's Brewery; Paul 
Killiam show, to WIRL, Plattsburg. N. Y., for A. Mason & Son, lumber 
yards; "Vienna Philharmonic," to WNJO, West Palm Beach, Fla., for 
Cause Air Conditioning. 



Para Enters Video Film Field 



• Continued from page 4 



TV for distribution of its telefilm 
product iir a deal that would most 
ukely be patterned after that which 
MCA now has with Gross-Krasne, 
Inc. <BilIboard, December 11). 

Balaban has been in HolIyw(X}d 
during the past week in confer- 
ence with Y. Frank Freeman, studio 
head. Picture studio's move into 
TV has been anticipated for sev- 
eral months (Billboard, January 



29), ever since Paramount filmed a 
TV scries (shifted to theaters in- 
stead, however) in Europe and 
drastically altered its plans in rela- 
tion to conversion and renovation 
of the Warner Bros.' studio for TV. 

Other major studios which are 
or will be engaged in telefilm pro- 
duction are Columbia, Republic, 
20th Century-Fox and Warner 
Bros. 




IN 63 MARKETS A SMASH HIT! 



PmMHng ckompinnt of lh« bowling 
world in motch nltminotton taurnnment. 

WALTER SCHWIMMER CO. 

75 E. Wockn Drin FtonUia 1-43,2 dikagu 1, III. 



r 



MONEY-SAVING SUBSCRIPTION ORDER 

Enter my subscription to The Billboard for a full year 
(52 issues) ot the rote of $10 (a saving of $3 over 
•ingle copy rates). Foreign rate $20. 



I OccupallOT or Tilte- 

I Conpanr 

j Address 



. $lat«_ 



I Oty Zon«_ 

I Smd to: The Bfflboartl, 2160 PaHetsen St., Cincinnati 22, O. 



REVOLVING 
DOOR 



F. D. Sharkey, for the past nine 
years a cameraman at Coronet In- 
stnictional Films, has joined the 
staff of Telecine Film Studios, Inc., 
Park Ridge, Illinois. He will be in 
charge of technical qualities. 

Guy Cunningham, former ad- 
vertising director of Motion Pic- 
tures for Television, has joined Na- 
tion's Business, a publication, as 
director of .sales promotion. . . . 
Ed Lindner has left Ram Produc- 
tions to join the staff of the In- 
diLstrial and Medical Film Guild, 
Ltd., as writer-director. . . . Lewis 
P. Johnson, formerly TV account 
exec with the Katz Agency, has 
been appointed sales executive of 
the Storer Broadcasting Company's 
Chicago office. 

Sam Liggett will head up the 
new Hollywood office of Times 
TelevBion, which has two TV film 
series available. . . . Ventura Pro- 
ductions has formed a new unit 
devoted to the making of series of 
colored animated cartoons, with 
original music and lyrics, for TV 
syndication. Associated in the en- 
terprise are Philip Mathias, legit 
ana TV producer-director; Leo 
Trachtenbtrg, producer of educa- 
tional and documentary films; Tom 
Darling, art director and animator; 
Alice Hammeistein, lyricist, and Al 
Simon, composer. 

Ken Fay, former salesman for 
Telefilm Enterprises and Television 
Programs of America, has joined 
the Playbill, theatrical program 
publication, as a space salesman. 
. . . Mai Thompson, former pro- 
duction supervisor at Transfilm, has 
joined BBD&O, New York, as a 
TV producer. 



CBS Fall Plans 

Continiieii from page 4 



Charles M. Warren and written by 
John Meston, the documentary- 
type Western features Jim Amess. 
Dennis Weaver, Milbum Stone and 
Amanda Blake. 

April 7 has been set as the tar; 
get date for "Miss Pepperdine," 
eomedv starring Marie Wilson to 
be produced by Jules Brieken and 
Everett Freeman. 

AnthologV' series titled "Point of 
Crisis" will deal with everyday 
problems people bring to a mental 
health counselor and will empha- 
size pre-psychiatric treatment 
rather than mental illness. Bill 
Rousseau and two others are de- 
veloping the show which may be 
done either live or on film. 
Two Crosby Films 

Two one-hour Bing Crosby 
shows are being fihned for use in 
strategic spots ■ during the fall. 
Among top live programs are a 
variet)' revue, featuring young per- 
formers, to be tried out on the 
screens tills summer. A Johnny 
Carson intimate revue, pilot of 
which has already been kinescoped, 
and a Bob Crosby nighttime half 
hour. 

A pair of filmed situation come- 
dies, also on the list but not, at the 
moment, as hot as the other pro- 
grams, are "The Girl From Staten 
Island" and "The Many Loves of 
Dobie Gillis," the latter based on 
the Max Schulman short stories 
for which the author is doing a TV 
scripL 



PRODUCTION NOTES 



By BOB SPIELMAN 

McCadden Productions will probably double the number of 
series it films next year from three to six, according to Production 
Supervisor Al Simon. Simon believes that TV has opened up a 
whole new field for inventors and manufacturers, comparing its 
present stage to that of the automobile in the early 1900*s. 

CBS-TV Vice-President Harry Ackerman reveals that the 
nets are shying away from psychiatric shows because it's been 
found that many persons who see them and have an ilhiess, or 
imagine they have an illness similar to the one depicted, try the 
treatment on themselves. 

"He (Hall Roach Jr.) had better be a success," declares 
Hal Roach Sr. jocularly "because the deal (purchase of the studio) 
was swung on credit and if he doesn't make a go of it IH be 
without a nickel." 

"How Now Brown"* pilot, created by Don Quinn and pack- 
aged by Ashley-Steiner, rolls next Thursday. Keenan Wynn 
stars and Bill Manhoff produces. 

Two-way tug of war is going on over "U. S. Steel Hour." Not 
only does CBS want to take the show away from ABC, but many 
personnel connected with the program want to transfer it to 
the West Coast from New York. 

KTLA's "Bandstand Revue," put up for national sale last 
week, now has been purchased for screening in 12 major markets. 
Producer Klaus Landsberg has three video transcriptions in the 
can and another three in the editing stage. 

John Rawlins and Marshall Grant, producers of "Mayor of 
the Town," report that the syndicated series, on the air only 
three months, is already showing a sUght profit despite the fact 
that it has yet to be sold in two major markets, New York and 
Boston, and won't go on the air in a third, Los Anjpeles, imtil 
fall. Rawlins-Grant will process films for Ken Hertz's Adventure 
Is My Business," being shot in color in Peru, with first cans 
expected to arrive in six to eight weeks. 

Producer Tony London thinks that good reviews have a 
cumulative effecrt and that if there are enough of them a person 
is afraid to say a show is bad, even tlio he personally may think 
it lousy. 

George Bums and Gracie Allen this week filmed their 100th 
program, were presented a canister of film by Hairy Ackennan 
in commemoration of the event. 

Actress Sara Harle on strength of "Cavalcade of America" 
film aired this week has been set for the lead in an upcoming 
color T\^ show from New York. 

Hal Roach Jr. has Ixnight a 115-foot yacht, the Stella 
Polaris," and will fly to Panama to pidc the ship up and sail it 
back to Los Angeles. 

First "Waterfront" pic to be shot entirely on location will 
be filmed by Ben Fox at San Pedro next wedc. 

Hardest Working of Southern California have chosen 
Dale Evans to receive their first annual achievement award. 

Consoliated Film Industries last week put into operation 
closed-circuit television projection facilities for a first among 
film processing labs. 



GE, NTA Form Corporation 



• Continued from page 4 



will be eligible for membership 
in NATS or what the terms of tlie 
affiliation will be. A clue was 
given, however, in a statement of 
Dr. W. R. G. Baker, GE's vice- 
president and general manager. 
He said that a lO-month study GE 
made before tlie creation of NATS 
indicated that "successful stations, 
whether UHF or VHF, have all 
possessed certain factors; Market, 
programming, efficient manage- 
ment, sound financial backing and 
ac-cess to national advertisers. The 
lack of just one of these factors," 
he continued, "could be enough to 
tip the scales and prevent success- 
ful station operation. Lack of 
just two coula and usuall)' would 
l>e fatal." 

Not Saviors 

It was indicated that NATS does 
not aspire to cany on its back any 
desperately sick station, but rather 
wants to give the extra boost that 
can make the difference for a sta- 
tion lacking in one or perhaps two 
of these factors. It was suggested 
by Landau tliat 40 stations would 
be the optimum mcml>ersliip. 

Joseph Justman , presidctit of 
Motion Picture Center Studios, 
Hollywood, is chairman of the 
board of NATS. He said a prom- 



inent broadcasting figure will be 
named as president shortly. It was 
Justman who was responsible for 
getting GE and NTA together in 
their mutual concern for UHF'j 
future. 



Disney Maps 4 
'Crockett' Pix 

HOLLYWOOD, March 19.- 
Walt Disney today announced that 
he will produce four more Davy 
Crockett pictures for his "Disney- 
land* TV show next year (Bill- 
board. March 12), following the 
success of the three Cnickett pix 
aired this season. 

Titled ^"The Legends of Davr 
Crockett," the hour-long films will 
deal with the fictional exploits of 
the frontiersman and will continue 
to star Fess Parker. The three 
Crockett films now in the can are 
being telescoped into a theatrical 
Feature, and process will most likely 
be repeated with aest year's quar* 
tot 



MARCH 26, 1955 



MUSIC -RADIO 

Communicahons to 1564 Brudwiy, New York 36, N. Y. 



THE BILLBOARD 



17 



Juke Operator EP's 
From 60-80 Cents 

Mercury Offers Singles Out of Package; 
Others Set Up Their Packs as a Unit 



NEW YORK, March 19. - Ex- 
teiuled-Play 45 r.p.m. records in 
special plain sleeves will be offered 
by major manufacturers to juke hox 
operators next week at special 
prices ranging from 60 to 80 cents 
each. In all cases the operator 
lists will be substantially lower 
tlian the normal distributor price 
of 86 cents per retail-type EP. 

Pending operator-EP moves bv 
RCA Victor, Columbia. Capitol 
and Mercury were reix»rtetl nere 
exclusively last week (The Bill- 
board, March 19). The special 
packages will be introduced at the 
Music Operators of America con- 
vention in Chicago March 28-30. 

The development was sparked 
by the heavy use of EP's by oper- 



special operator EP sets are with- 
holding few if any diskings of high 
pop acceptance in the lower-price 
packs. Top artists are featured, 
with many erstwhile clicks in- 
clude<l. 

Free Choice 
Mercury alone among the man- 
facturers is pennitting operators to 
exercise full freedom of^ choice in 
selecting plain-slee\'e EP's. As few 
as one may be purchased from the 
lal>el. All the others will offer pre- 
packaged sots with one or more 
alternate packs made available. 

Mercur\'s price is also the low- 
est at 60 cents per EP, normally 
the operator list for a 78 r.p.m. 
waxing. Tlie label is offering 9.'5 
EP"s in its deal. Artists include 



FOR NUGETRE 
CALL CITNALTA 

NEW YORK, March 19.- 
The search for rhythm and 
blues talent crows more fran- 
tic, and labels are now trying 
to corral some of the top 
r.&b. songwriters. King's Sid 
Nathan told Carl Lebow, 
King a.&r. exec, to hustle up 
some writers, specifically one 
Nugetre, who has a flock of 
r.&b. hits to his credit. In- 
stinct led Lebow to the right 
pew. He phoned Atlantic 
Records to inquire as to the 
whercalwuts of Nugetre. The 
latter, of course, is Ertegun 
spelled backward. First name 
happens to be Ahmet. And 
he s vice-president of Atlantic. 



Indie 'Mergers' Due 
As Distrib Remedy 

Prices Add Distribution Problem; Haydn, 
Urania Blend Sales; Others May Move 



ators converting to dime play in ! Patti Page. Ralph Materie, the 



many parts of the counlr>'. Tlicy 
have found the bonus 45's helpful 
in smoothing customer resistance to 
the higher price peg. 

In all cases diskeries setting up 



Capitol Weighs 
Formation of 
Subsid Label 

HOLLYWOOD, March 19. - 
Persistent trade reports circulated 
here this week to the effect thai 
Ciipitol Records would introduce a 
new subsidiary label shortly. Altlio 
the reix)rts were not confirmed by 
C^^pitol's President Glenn Waliichs, 
he did acknowledge that such a 
project has been under consider.i- 
tion by Capitol for some time, but 
added that no concrete plans for 
ch a company were in tne offii 



Crewcuts. the Caxlords, Georgia 
CJibbs, the Harmonicats, Richard 
Hayman and Sarah Vaughan, 
among many others. Title strips 
\s ill l>e made available. 

RCA Packages 
Victor lias two packages in the 
works. One consists of 20 EP's 



(Cotitimied on page 147) Mildred Acuff. 



BMI, Acuff-Rose 
Sign Renewal Pact 

NEW YORK, March 19.- Acuff- 
Rose has renewed its affdiation 
with Hroadcast Music. Inc., thru 
December 31. 1959. The publish- 
ing firm has been with BMI sbice 
1942. 

Signing of the renewal ends 
speculation as to whether any 
cnanges were scheduled for the 
firm's operation, owing to the re- 
cent death of Fred Rose. New 
partners are \\'esley Rose and 



By IS HOROWITZ 

NEW YORK, March 19.-The 

Eroblem of adequate distribution 
iced by independent LP manu- 
factiirers, now more critical under 
the new price structure, is expectetl 
to result in a scries of partial mer- 
gers during the remainder of the 
year, with more of the smaller pro- 
ducers by-passing distributors to 
reach dealers on a direct basis. 

The first such "merger" will take 
place next week when the Haydn 
Society and Urania Records w ill 
blend part of their sales facilities. 
Salesmen and representatives of 
each {'mrx will henceforth take or- 
ders for both dLskeries. Ho\vever, 
Doug Duer remains sales chief for 
Haydn, with Irv Katz retaining his 
top sales post at Urania. Sales 
payrolls w ill continue to be met by 
each firm individually. 

Altho this combined sales pool 
is not unique in the industry, it has 
been Iriecf in recent years only by 
splinter firms. It is the first time 
trial diskeries of the relative stature 
of Ha\ (lTi Society and Urania have 
resorted to this device. 



TAPE CARTRIDGE PLAYS LIKE RECORD 



Big Potential Seen in New Gadget 
Manufactured by Chicago Company 



recordings available on its many 
affiliate labels -Parlophone, Pathe, 
etc. 



By STEVE SCHICKEL 

CHICAGO. Marcli 19.-A new- 
comer to the lane recording scene, 
the tape carlriclge. may prove as 
l>eueficial to that field as the Dixie 
Cup was to ice cream. 

The new gadget, a brainchild 
of Bernie Cousino, a Toledo in- 
iiigiventor, opens a vast new area of 
exploitation in the utilization of 
magnetic taj>c recordings. Much 
of the exploitation will not see its 
way into use before 19-56, but 
there are some avenues of expan- 
siim which will be felt almost iin- 
me<l lately. 

Simplv, the tape cartridge makes 
it possifcle lo provide music on 
lajx-s in a simple, easy-to-p!ay 
manner, and in time-lengths equal 

■ The 

pre-recorded 
tapes uas condensed by manufac- 
turers in two words, permanent 
quality. Add to that, the advan- 
tage of being able to plug the 
cartridge right into the set with- 
out windiitg. rewinding, or thread- 
ing, and you have the entire sales 
pilch for the package. 

The cartridge operates on a con 



sucli a company were m 
now. 

Nevertlicless, trade circles 
claimed Capitol record toppers had 
been headquartered in meetings in 
New York this week in disciLssion 
said to be centering on the founda- 
lion of a new la^l. If the new 
label plans jell, it is considered 
likely that the subsidiar.' will op- 
erate on a complete market basis, 
similar to that of Decca's Cor;d 

company, rather Uian specialize to toda\ s EP and LP records 
as do RCA \'ictor's Groove and big talking point of 
Mercurv's Em.Arcv. 

Should Capitol form a new- 
label, the company would immed- 
iately have depth of catalog as a 
result of masters sure to be im- 
ported by the label's new owners. 
Electric (s Musical Industries, 
Ltd., London. ENH has a wide 
fange of both pop and classical 



and then rewinds onto the outside 
of the reel, constituting one con- 
tinuous strand of tape. The reel is 
set in a plastic c-ase whidi has 
two rollers at the plug-in end, over 
which the tape rides. These rollers 
arc set on springs and are thrust 
downward as the cartridge is in- 
serted into the plajback unit. Thus 
when the cartridge is ejected the 
tape as well as the rollers spring 
up into the cartridge and cannot 
be touched by anything or anyone 
until it is again inserted into the 
recorder. 



Granz Labels 
In B. I. Thru 
Deal With EMI 



HOLLYWOOD, March 19. - 
Contracts between Norman Granz 
and Electric & Musical Industries, 
Ltd., arc expected lo be signed 
shortly, culminating in distribution 
' of both Clef and Norgran records 
in the British Isles. 



Tho other inventors, notably 
W. C. Eddy, of .Michigan City, 
have developed tape cartridge de- 
signs, most industry leaders see the 
greatest commercial potential in 
the Cousino product. 

Exclusive Rights 
The American Molded Products 
Corporation, Chicago, holds the ex- 
clusive rights to the new cartridge. 
The firm is currently producing 90 
per cent of the plastic reels now 
used by the tape industry. Arnold 
Hultgren, vice-president of the firm 
and chief engineer, disclosed that 
llie Pentron Corporation of Chi- 
cago is already tooling to manu- 
facture a series of recorders and 
playbacks designed to accommo- 
date the new cartridge. He also 
asserted that four other firms, 
none of which was named, are 
also in the process of tooling, 
i Altho American Molded Prod- 
, ucts will be the exclusive manu- 
facturer of the cartridge, Hultgren 
stated that the firm will supplv all 
manufacturers of tape as we!l as 
recording companies wi<>hing lo 
(Continued on pafjc 146} 



TO UNTIE A KNOT 



linuons line principle. The tape , „ , i »■ 

fee<is off the center of the reel.' Granz who returned from Eng- 
rolls piist the reproducing head ^^^V the continent last week 
oti his annual Jazz at the Philhar- 
monic tour, disclose*! that an agree- 
ment had been reached which will 
give his disk firm its first distribu- 
tion in England. E.NLI. will press 
and distribute with records to be 
issued on E.MI's Columbia label, 
identified by either the Clef or 
Norgran name, whichever is appli- 
cable, and the Granz trademark, 
the figure of a trumpet pla\er. 
*Ti7,i» vi^ni' \r 1 in A I 1 1 . . Dea\ is a three-year agreement 

T^l.\\ lUHK, March 19.-A long | ord Industry Association of Amer- with EMI taking on two LP's and 
Step toward untangling the knott> iea to button dov\n muUialK ac-;two singles by Oscar Peterson as 
problems of standards m the tape I ceplable norms. Practicallv all its first release 

diskeries affiliated with the RIAA Granz also d: 
are known to be ex[>erimenting 
with pre-retx>rded tape, with some, 
such as RCA N'ictor, already out 
in the market with token catalogs. 

[Continued on pane 22) 



MRIA Group Moves 
To Standardize Tape 



While representatives of both de- 
clined to comment on the reasons 
behind the move, the factors af- 
fecting their decision are known to 
trade observers. 

Chief among these is the height- 
ened competition resulting from the 
general price re<Iuction on LP's 
since the first of the year. When 
(Continued on page 22) 

Haun Designs 
Title Service to 
Cut Juke's Risk 

PITTSBURGH, March 19. - A 
new title strip service for juke box 
operators, designed to be attractive 
to the eye and reduce to a mini- 
mum the operator's risk in buying 
records, has been formulated by 
Dal Haun, head of Star Title 
Strip Company, Inc. 

The new strips — called Pic- 
Strips-each contain a small photo 
of the artist featured on the 
record. 

The basis of selection of the 
titles will be a special Billboard 
p<)p chart tabulation made up of 
disks which have made The Bill- 
board's Spotlight and Best Buys 
columns, plus disks which have 
strong juke box potential, accord- 
ing to The Billboard's statistical 
information. 

An operator subscribing to the 
ser\ice will receive weekly title 
strip cards for 1 2 new records. 
Six of these will be pops, three 
(Continued on paf^e 147) 



SOME 'WALTZ' 



'Jonas' Stirs 
In U. S. AHer 
Long Trip 

NEW YORK, March 19.-Tune- 
smith Johnny Bond's "Cherokee 
Waltz" has traveled a long way, 
has gone thni several lyric cnanges 
and is now back in the United 
Stales and stirring some attention 
as "Jim. Johnny and Jonas." Under 
the latter title the tune has just 
been released on Decca with Binff 
Crosby and on Columbia with 
Sammy Kayc. Bond, w ho recorded 
(Continued on pope 22) 



'PENALIZED FOR SUCCESS' 



Miller Says, After All I've 
Done; Now I Gotta Suffer 



field is expected to be taken next 
week when the engineering stand- 
ards committee of the Nlagnetic 
Recording Industry A-ssociation 
meets in special session here. 

Tlie question of standardri has 
been given high prioritv in the 
work of the two-\'ear-old associa- 
ti<m, currently composed of 26 
manufacturers of tape and reCT>rd- 
iiig equipment. Many tradesters 
view^ the adoption of uniform trade 
staniLirds as essential to healthv 
development of the fast-growing 
tape industry. 

Once the MRIA arrives at a pro- 
posed set of standards, it plans to 
bold joint meetings with the Aec- 



losed that the 
name of his new diskery in partner- 
ship with actor James Mason is to 
be Story Teller Records. Plans for 
the new label are currently being 



NEW YORK, March 19.-Mitch 
Miller, Columbia's effer\'escent art- 
ists and repertoire chief, this week 
issued the complaint that he w'as 
being "ijenalized for success." Mil- 
ler's beef was registered against 
publisher Frank Lctesser and the 
latters songwriting team of Adler 
and Ross, and conc-cmed that trio's 
recently launched Broadway prop- 
erty "Damn Yankees." Oricinal 
cast recording rights to the show 
recently were dealt to RCA \'ictor. 



According to Mil 



ties given 



(Continued on tw^e 142) his all for the writer-publisher en- 



For This Issue Only 

THE MUSIC POPULARITY CHARTS 

will be found in the Special MOA Convention Section starting on page 98 



tente for several years. He gave 
djem their first record by a major 
arlis-t-"What Would You Do?" by 
Rosemary Clooney. 

*Then I gave them their first 
real hit— Tony Bennett's 'Rngs to 
Riches'," he said. "When 'Kismet* 
came out, we gave them not jus-t 
one but two albums of the score, 
plus Bennetts 'Stranger in Para- 
disc' single and others. We went 
all out on Tajama Game.' Two 
months after the Johnnie Ray rec- 
ord came out, I gave them anotfier 
on the same time— Nfiss "Clooney's 
'Hey, There,' and that one sold 
2.000.000 records. I gave them 
"Thumbelina* on the back *I 
Saw Mommy Kissing Santa Claus,* 
and those sold 2..5OO.OO0. , . . 
Comes 'Damn Yankees' and tbey 
went .straight to Victorl What 
could have been in Locsser's 
mind?" 

It was then quietly suggested 
to Miller that Columbia had re- 
cently gone all out on an album 
called *Tbe Confederacy." 



18 MUSIC-RADIO 



THE BILLBOARD 



MARCH 26. 1955 



R&B Tunes' Boom Relegates 
Pop Field to Cover Activity 

Labels Latching Onto Trend Hit 
Solid on the Best-Selling Charts 



By PAUL ACKERMAN 

NEW YORK, March 19.-De- 
spite the scarcely- veiled antago- 
nism of many pop publishers and 
artist and repertoire men to rhythm 
and blues material, 13 of the 30 
disks on the current best-selling 
singles chart fall into that cate- 
gory. It is apparent that willy- 
nilly, and virtually against its will, 
the pop field has lost the initiative 
it enjoyed for years and is now 
spending much of its activity in 
covering. 

Another notable obser\'ation is 
that those pop labels who are most 
successful in latching on to the 
r.&b. trend are those which have 
not fought it, but embrace it en- 
thusiastically and tmdcrstand the 
idiom. An outstanding example of 
such an operation is Coral, which 
in the last several months has been 
exjjeriencing the greatest business 
of its career— and attributes the up- 
surge to the fact that many of its 
artists have clicked widi r.&b. 
material. 

Coral's McGuire Sisters' disk of 
"Sincerely." for instance, headed 
the retail charts for weeks up to 
the current issue. For the week of 
February 23, the sisters received 
The Billboard's Triple Crown 
Award (see separate story) for top- 
ing the three national charts— 
ealers, deejays and operators. 
This week, the McCuire girls en- 
tered the charts again with "It 
May Sound Silly." 

Top Songs 
In the last couple of months, 
tfie label has had about a dozen 

Columbia Alters 
Distrib Set-Up 

NEW YORK. March 19.-Co. 
lumbia Records this week made 
two important changes in its dis- 
tribution network. In Cleveland, 
the diskery closed its factory- 
owned branch in favor of an indie 
outfit. Seaway Distributors, Inc. 
and in Hartford, Conn., the Co- 
lumbia record and phono lines 
were turned over to Roskin Dis- 
tributors, Inc. The latter territory 
formerly was serviced by Stem & 
Company. 

John Cohen, formerly sales man- 
ager for the Stuart F. Louchheim 
Company, Philadelphia Columbia 
' " president of Seaway. 
Wade Whitman, who was sales 
manager for Columbia Records 
Distributors. Inc.. in Cleveland, 
will continue in that capacity for 
Seaway. 

Joseph Broderick, former dis- 
trict manager for the St. Louis 
territory, has been named sales 
manager of the Roskin set-up. 
One Left 

In closing the factory-owned dis- 
bibutorship in Cleveland, Colum- 
bia has only one such operation 
left, in Atlanta. 

Columbia's sales and advertising 
forces flew to Miami Beach last 
week to map fall plans in tropical 
Mclusran. Making the junket were 
sales execs Hal Cook. Stan Kavan, 
Forrest Price. Al Earl. Milt Selko- 
witz and Ceorge Hayes; advertis- 
ing and promotion execs Irv Town- 
send, Art Schwartz and Peter Mun- 
Vies, and art director Neal Fujita. 

Ken Smith Quits 
WLW Post; Thai! 
Off of 'Hayride' 

CINCINNATI. March 19,-Ken 
Smith, for the last 12 years with 
the Crosley Broadcasting Corpora- 
lion, the last seven as chief talent 
booker with the firm's affiliate. 
WLW Promotions. Inc.. resigned 
his post, effective Tlmrsday (17). 
after months of wTangUng over 
policy with H. S. (Bert) Somson, 
Crosley executive vice - president, 
«ha was brought in some 10 
(Continued on page 22) 



of its artists slice strong r.&b. ma- 
terial, such as Teresa Brewer with 
"Pledging My Love." Billy Wil- 
liams with "i Wanna Hug Ya. Kiss 
Ya. Squeeze Ya." the Goofers' 
"Flip Flop and Fly," the Lancers 
**rweedle Dee." McGuire Sisters' 
"Hearts of StOTie," Teresa Brewer's 
"Rock Love" and "Tweedle Dee." 
Don Cornell's "Tlie Door Is Still 
Open" and "Most of AW," etc. 

How closely the label follows 
the r.ficb. trend is indicated by an 
examination of the national r.&b. 
dealer chart. As of the March 19 
issue of The Billboard, Coral had 
already covered five of the top 
seven disks. The label is also issu- 
ing EP i>ackages of r.&b. material 
with Georgie Auld and the Lanc- 
ers. Addition of Alan Freed to the 
artists' rosier (see separate story) 
is another indication of the xngor 
with which sales chief Norm Wion- 
slroer and r.&r. topper Bob Thiele 
keep abrcist of the trend. 

Mcrcur>' and Dol also have been 
showing up very strongly on the 



Miss Hawkins 
To 'Cut Disk' 
On Allen TV 

NEW YORK, March 19.-The 
Steve Allen show "Tonight," on 
NBC-TV, has scheduled several 
segs slanted at a disk-conscious 
latc-cvening audience. 

On the show Thursday night 
(24), Epic Records thrush Dolores 
Hawkins will be featured in a sim- 
ulated recording session officiated 
over by Epic artists and repertoire 
chief NIarv Hultzman. with Don 
Costa as arranger and conductor. 
The side to be "recorded" is 
"Smok>' Morning," a time written 
by Allen and Don Ceorge. The 
finished record will be nished to 
stores the following day. 

Actually, the side was cut some 
weeks ago, but the. TV public 
won't be let in on that. It's a 
trade secret. 

An actual on-the-spot recording 
of tiie Allen show is being planned 
now by another diskery. Coral, to 
whom .Mien himself is under con- 
tr.ict. Coral a.&r. head Bob Thiele 
plans to produce a 40-minute. 12- 
inch LP within a couple of months 
in which he'll feature Allen plus 
Eydie Gorme and Steve Lawrence, 
regular vocalists on the show, both 
of whom are also under contract 
to CoraL 



charts with pop-styled r.&b. ma- 
terial. The current national best- 
seller list, for instance, lists Mer- 
cury's Georgia Gibbs' "Twccdie 
Dec" in fourth place, tlie Crew 
Cuts' "Earth Angel" in lOth posi- 
tion, the same gr<mp's "Ko Ko Mo" 
in 14th and Georgia Gibbs' "Dance 
With Me, Henry* in 21st place. 
Georgia Gibbs 

Interesting point, in connection 
with Mercury, is the fact that the 
label recently announced a policy 
of playing down r.&b. material— 
this despite the fact that the label 
shows up so strongly in this cate- 
gory'. In fact, Mercury artist 
Gibbs, now on the national retail 
chart with two disks, apparently 
made it on the strength of r.&b. 
material. Her last chart record hit 
a couple of years ago. 

Dot is another lauel which has 
been clicking with pop-styled r.&b. 
disks. The current cliart lists two 
of the label's disks— both by the 
Fontane Sisters. They are "Hearts 
(Continued on paRe 22) 



CAKE DEPT. 



Prescott on 
WNEW and 
WORL Too 

NEW YORK, March 19.-Local 
deejay Norm Prescott has com- 
pleted an "eat your cake and have 
it too" deal, whereby he will work 
as a fuli-time deejay over WNEW 
here and also handle a daily hour 
show over his alma mater station, 
WORL, in Boston. Tapes and a 
busy transportation schedule will 
do the tricK. 

The WORL show will be aired 
from 2 to 3 p.m. Monday timi 
Saturdays starting April I , with 
Prescott heard "live" from Boston 
on Wednesday and Thursday (his 
days off at WNEW) and on tape the 
other four days. The taped shows 
will be presented as a ' New York 
correspondent-type show" and will 
be recorded at TV stutio rehearsals, 
record sessions, Al and Dick's res- 
taurant, etc. 

London to Issue 
Tesfivar Pops 



Remington Cuts 
Back Price 
On IMncli LP 

N-EW YORK. March 19.-Rem- 
ington Records this week reduced 
the price of its 12-inch hne from 
$2.98 to $1.95, and at the same 
time guaranteed to make up dealer 
losses on any Remington disks cur- 
rently in stock, but purchased at 
the old price. 

According to Remington's new 
executive vice-president Bennet H. 
Kom, there is no time limit on this 
offer, which covers any Remington 
records purchased b>' dealers prior 
to the price-cut announcement, re- 
gardless of when the disks were 
originally released. However, the 
label is sending out personal rep- 
resentatives to do in-person checks 
on stock losses reported by dealers. 

Under the new $1.95 retail price 
set-up. Remington LP's will whole- 
sale to distributors for 94 cents and 
to dealers for $1.21. Remington's 
Phmouth line sta>'S at its present 

Erice level, said Kom. Meanwhile, 
e added. Remington has ex- 
panded its base of distribution 
thniout the country, and will in- 
crease its catalog of LP releases 
(at the new $1.95 price) this year. 



CLEVE.'S DJ'S BAN 
RANDLE'S FIRSTS' 

Won't Play New Disks If WERE Spinner 
Beats 'Em; N. Y/s Lacy Comments, Too 



By JUNE BUNDY 
CLEVELAND. March 



19. 



Deejays at five local stations here 
banded together this week in an 
effort to stop WERE sptimcr Bill 
Randle from getting record re- 
leases ahead of general distribu- 
tion to stations. To sho\v they 
mean business, the boys have es- 
tablished a ban on all new releases 
which are played first here by 
Randle. 

The ban was originally sparked 
by Joe Finan of WjW, with the 
endorsement of WGAR, WSRS, 
WTAM and WHK jocks. Spinners 
at WDOK are still on the fence. 
The jockeys are monitoring Ran- 
dle 's daily sliows to keep track of 
his disk programming, and Randle 

fot the ban off to a good start last 
unday by playing nine "firsts" on 
his show, including tlic latest re- 
leases of the Chordettcs, Gordon 
MacRae, the Four Knights and 
Caterina Valente. 

However, Randle said he played 
the nine merely as a gesture of 
recognition to the ban, and that 
actually he doesn't much care if 



he has an "exclusive" or not, since 
he doesn't think it particularly mat- 
ters to listeners. To illustrate his 
point, be noted that Walt Henry 
on his station discovered and was 
playing "Crazy Otto" a full month 
before he (Randle) started to 
spin it. 

Rivals' Claim 
Rival deejay factions here, tho, 
insist that Randle tells distributors 
he won't play a platter unless he 
gets it first In some cases, they 
(Continued on page 22) 



NEW YORK, March 19.-Lon- 
don Records is readying a new 
scries of I2-iiKh pop LP's for intro- 
duction late in April. To be pro- 
moted under the tag of "Spring 
Festival of Pops," the series will 
feature the top orks on tlte label's 
roster, including sets by Manto- 
vani, Frank Chacksfield, Ted Heath 
and Stanley Black. 

The series is a follow-up to the 
14-package "Festival of Favorites" 
line turned out by the diskery last 
Januar>'. Like the previous series, 
the new "Festival' will be sup- 
ported by extensive promotion, 
with special point-of-sale aids to 
be made available to dealers. 

The plug disk in the new re- 
lease is the Mantovani set, titled 
"Song Hits From Tlieater Land." 
In ii!l. 10 to 12 LP's will be re- 
leased simultaneously. 



FROM JUKE BILL FRONT 



3 Federal Groups 
To Draft Reports 



WASHINGTON, March 19.- 
The Senate Judiciary Committee, 
headed by Sen. Harley M. Kilgore 
(D., W. Va.), has requested three 
major federal agencies to draft 
reports on their views of the Kil- 
gore bill to end tlie juke box copy- 
right royalties. 

At the Same time. Rep, Frank 
Thompson Jr., (D., N. J.), has 
asked the House Judiciary Com- 
mittee to request similar reports 
from nearly half a dozen federal 
agencies on the Thompson bill to 
create a federal copyright fact- 
finding commission. 

The Kilgore committee has called 
for reports on the Kilgore Hill from 
the U. S. Copyright Office, the 
Justice Department anad the State 
Department. Thompson has asked 
the House Judiciary' Committee to 
get the views of the Commerce 
Department, the Federal Com- 
munications Commission, the Fed- 
eral Trade Commission, the U. S. 
Copyright Office in the Library of 
Congress and the Justice Depart- 
ment. 

Kilgore Bill Remains 

The Kilgore anti-juke box ex- 
emption biU is the sole major copy- 
right measure now pending in the 
Senate Judiciary Committee, inas- 
much as Sen. WiUiam Langer (R., 
N. D.), last week asked and re- 
ceived Senate permission to with- 
draw from further consideration 
his Senate counterpart of the 
Thompson fact-finding bill (The 
Billboard, March 19). Senator 



Pending in the House Judiciary 
Commiltee, besides the Thompson 
fact-finding bill, is a House version 
of the Kilgore anti-exemption bill 
under sponsorship of representative 
Tlwmpson. 

Rep. Emanuel Cellar (D., N. Y.), 
chairman of the House Judiciary 
Committee, has given no indication 
(Continued on paR€ 148} 



Magne-Tronics 
Clears Disks 
With Capitol 

NEW YORK. Mareh 19.- 
Magne-Tronics, Inc., has com- 
pleted negotiations with Capitol 
Records clearing the sides it ac- 
quired from Capitol Transcrjptions 
a year ago for FM radio "Deep' 
transmission. Tlie pact now makes 
available all of Magne-Tronics' 
5.000 non-vocal selections for such 
background-music use. 

The firm, which tags its product 
"Motivational Music," does most of 
its recording abroad. About 50 
new titles are added monthly. 
Many of these are current ditties, 
recently on the best-seller lists. 

Acquisition of the additional 
ri(^ts from Capitol is expected to 
kick off a new drive for franchise 
pactees by Magne-Tronics. These 
rights also include permission to 
use the materia! via multiplex 
broadc-asting. once permission is 
granted for this medium by the 
Federal Communications Commis- 
sion, 

The company's deal with music 
users has Magne-Tronics paying 
performance royalties to the Amer- 
ican Society of Composers, Authors 
and Publishers, and Broadcast Mu- 
sic. Inc., for on-location installa- 
tions. Franchise holders must 
negotiate their own pacts with the 
clearance orgs. 



'X' Strengthens Roster, 
Adds 5, May Cut Some 



NEW YORK. March I9.-Fivc 
artists were added by Label "X" 
this week in a move to strengthen [ lease 
its talent line-up. But Jimmy Hil- 
liard, artist and repertoire chief, is 
also k-nown to be scrutinizing the 
roster with a view to pruning it of 
dead vteight. Within the next 
month or so a number of artists 
are expected to be dropped, bring- 
ing the total number of pactees to 
less than 40 including folk artists. 

Newly signed to the label are 
Norman Brooks, Bill Kenny, Sandy 
Stewart, Gloria Van and Larry 
Ferrari, the latter an organist who 
will be used primarily for catalog 
and albiun material, 



In the late summer or early fall 
the label is also expected to re- 
its first classical LP mer- 
chandise. It is considered likely 
that initial entries will be drawn 
from the HMV catalog, now re- 
leased by RCA Victor here. A 
decision on this move is still pend- 
ing, but if the HMV vinyl is shifted 
to Label "X," it will probably bo 
marketed at a straight $3.98 per 
12-inch LP and forego the special 
packaging awarded the line at this 
time. The price of HMV vinvl 
under Victor auspices is currently 
$4.93. 

Meanwhile, Hilliard is lining op 
new talent for a special alotmi 



hen Label "X" is expected to 
make available a line of phono- 
graphs for its distributors. These, 
of wnirse, will carry the "X" tag, 
Langer is one of ten meml^ers of altho they will probably be manu- 
the upper House co-sponsoring the | factured by the Victor instrument 
auti-juke box exemption bilL I division. 



Stepi>ed-up activity by the RCA | series slanted at_ the religious and 
subsidiary is slated for next fall ' ■ • . . — 



educational market Two sets of 
an initial release of eight arc al- 
ready in the can. These feature 
screen stars Joseph Gotten and 
Ronald Reagan as narrators. More 
film talent is now being signed for 
the project, sclicduled for comply 
tion before next falL 



MARCH 26. 1955 



Vox J ox 

By JUNE BUNDY 



CIMlvnX: Jnck Sterling, WCBS, New Y°*;J°'ttTeek"'''°° 
alarm clocks on his "alann clock" seg for a sponsor " 

toothpaste tubes by Fresno', population in one year A college student 
won the prizes with a mathematical calculation of 530. 

• • • 

Reese RickaMs, WTAG, ^yorcesler, Mass., """''^ »«* = 
portable tape-recorder aboard the Navy p™''". .^' S j- 
Ur (of which he was a crew member in 1952) ""^'^e^ 
Wem'ews with his former buddies. The '»P«!,.«;^UJ^ P'"''?^ 
badTin a special series, aired independent of R'^h";;^/ 

nighUy deejay show KZIP, Amanllo Tex., evidently hkes 

Srttv lohnson. At any rate, Ray Winkler, manager of that 
ZZ,^Zib.t he played her new RCA Victor «cordmg for 
n minuL last week, whfle another spmiKr *«^'»^«" 
played it every 15 minutes for three hours. . . .Bill Bennett, 
WAND, Canton, O., sponsored a contest for the best jokes sub- 
mitted by listeners during NaHonal Smile Week. 

• « • 

Tins -N' TH.^T: Sandy Singer, of KCRl. Cedar Rapids, la., and 
Ron Bashford, CKDM, Manitoba, Canada keep a sharp e^'e on The 
Billboard's charts and we appreciate ^eir ips on typos. Singer mc. 
dentally, says many of his listeners also fol ow the '''{"rt' • • ■ ""^^ 
a switc-h, a sponsor (Larry Mack, prexy of Slenderella International) 
tossed a partTat Manhattans "21" this week for loral dee|ay_s who 
pi iR hS piS"ct and their station sales m.™agcrs. New York City 
^ptoiers Z honored were Ted Brown WMGM; Bob ^nd Ra>OVINS; 
Gene Klavin and Dee Finch, WNEW; Allyn Edwards, WRCA; Ray 
Hcatherton, WOR, and Jack Sterling, WCBS. 

• • • 

CHANGE OF THEME: Red Jones, formerly with K^'ET, 
Austin, Tex., and KTAE, Taylor, Tex., is now a private fu^t 

• ' (Coiidnuca on page 12b) 



THE Bl UBOARP 

y/HAT'S THAT 
NAME AGAIN? 

NEW YORK, March 19.- 
"Keep Me in Mind, and es- 
pecially when you print your 
record labels," was the ad- 
vice handed Mercury Records 
this week by Famous Milsic 
topper Eddie Wolpiii. 

Wolpin understandably was 
upset this week when Mer- 
cury issued the Palti Page 
waxing of "Keep Me in Mind, 
because the label copv writer 
had the wrong publisher and 
writers in mind. Actually, the 
tune was written by Jack 
Wolf and Bert Bachrach, and 
it's the No. 1 plug at Famous. 

"Keep that in mind," says 
Wolpin. 



MUSIC-RADIO 



rHAQl IF PARKER A JAZZ GREAT 



Flood of Memorial Albums 
Due; Granz Holds Most Sides 



DEALER DOINGS 



. By GARt KRAMER ' 



DISAPPEARING 45's: The end of winter is welcome to R. H. 
Bailey, Oklahoma Record Shop, Kansas City, Mo. In tlie overcoat 
pockets of some customers, 45's were easily ciHiccaled and piltercd. 
Bailey also warns of a technique that may w ork )U5t as w ell m w-amrier 
weather. "Watch the customer who brings five or six records to the 
counter, then pays for one, only to request some addilional disk in the 
back of the store. While your back is turned, he will slip t^vo or three 
more in the bag." More than one record dealer m San Antonio has 
also reported petty thiever>', particularly of 4.5 s, to be an irritating 
problem. , , . 

A »IO,000 CONTEST: Retailers and distributor salesmen of 
RCA Victor portable radios will share $10,000 in prizes to be 
awarded in a nation-wide window display contest begmnmg 
May 2. Dealers in each of the company's eight regions will bo 
eligible for prizes totaling »I,000, while distributor salesmen 
servicing them can win up to »250 in each region. The awards 
in the contest, which closes July 9, will be made for the best 
windows built around the Ihenie: "Take a Song Along . . . 
With an RCA Victor Portable." 

• • • 

M-G-M record distributors are offering dealer accounts nuitch 
books in bulk, with the retailer's name printed on the front The_ black 
and yellow match books have the label's imprint and are disk shaped. 

• • • 

The U-Name-Us Record store opened for business in 
Augusta, Ca., on Marx.h J 2. A contest to select a name for the 
shop is underway and will last six weeks. . . . Phyllis Barr, of 
the Record Barr, Jesup, Ga., expects to open a branch oull^ at 
one of the appliance and sundries stores in Jesup. Miss Barr 
opines, "I only wish I were three people and that every day had 
64 hours." ... The House of Records, Highland Park, Mich., 
is again under new ownership. This Detroit suburban shop has 
been purchased by Edward Urbanczvk and Edmund Gajek, new- 
comers to the field. . . . Stan Drayson, manager of the record 
department, Heins & Bolet, New York, is the proud father of a 
baby girl. ... 
Ruth Haberstick, of the Cope Electric Record Shop, Alliance, O., 
has a good word for her teen-age customers. "The young trade is the 
big trade of tomorrow, and it is worth catering to. Many record shops 
relent youngsters, but wc are very happy to have Uiein among our 
other older customers, who enjoy them as much as we do. 



Cole to Start 
Gale Package 

NEW YORK, March I9.-Nat 
(King) Cole is taking an all-star 
Gale Agency package out on the 
road for three weeks starting Ap'ii 
22. In addition to headliner Cole 
the talent line-up includes Lavern 
Baker, Erskine Hawkins and tlie 
Driters. , , ^ ■ ■ 

At the conclusion of l.oJes 
three-week stint Roy Hamilton is 
scheduled to take the same pack- 
age out for an additional bO days 
of bookings. 

World Broadcasting 
Releasing Spring 
Musical Features 

NEW YORK, March I9.-World 
Broadcasting Svstem is delivering 
its biggest spring rele.isc in the his- 
tory of the company. World s more 
tlian 1,000 station subscribers will 
receive a wide variety of musical 
material, featuring 18 bands and 
vocalists. 1, 

Talent line-up includes Giselle 
MacKenzie, Helen O Connell, 
Sauter-Finncgan, Jerry Gray, Ray 
Bloch, David Rose,- the Sportsmen 
Quartet, Les Baxter, the Three 
Suns, Harry James, Chariic Apple- 
white, Tiny Hill. Eddy Howard, 
Peter Yorke, the Worid Salon Or 
chestra, the Bladcwood Brothers 
the World Concert Orchestra, and 
the Orton-Rarig piano duo. 

Meanwhile World's parent com- 
pany Fredrick W. Ziv reports that 
the Eddie Cantor transcribed radio 
series has now been sold in 114 
markets, with the show in many- 
cases purchased across-the-board 
by a single advertiser. 



Brubeck Group Set 
For Ravinia Park 

CHICAGO, March 19.-A 
nnique booking was scored this 
week by Paul Bannister, of the 
Associated Booking Corporation, 
when he placed the Dave Brubeck 
Quartet info Ravinia Park for a 
two-day concert. 

The park is operated by the 
Chicago Symphony Orchestra and 
is used ahnost exclusively for the 
presentation of classic concerts. In 
effect, the organization bought the 
jazz quartet for the two-day affair 
for July 11-12. It was said that the 
symphony booked the Bnibeck unit 
because of the draw tlie group 
showed on a recent college tour 
which included two local schools. 
Northwestern University and Lake 
Forest College, both of which were 
sellouts. The symphony orchestra 
will not perform on these two 
Bight*. 



SONG CHANGES 
FOR ST. PADDY 

NEW YORK, March 19.- 
Brad Phillips, deejay on 
WINS here, offered this s-pe- 
cial " lop 10 Program" for Sl^ 
Patrick's Day: No M(X)re," 
"Eire Angel," "Kokomo-ra," 
"Sham-rock Love," "Hearts of 
Blarney Stone," "Green Mi- 
rage," "Danee With Me Pat- 
rick (Henr>)," "Tweedle o"; 
Dee," "Unsuspecting Harp" 
and "I^nd of Greens," in that 
order. 



Open investigation 
into Latin Tunes 

SAN ANTONIO. March 19.- 
Alberto Salinas, of New York, 
manager of Southern Musics 
Latin-American department, and 
Luis Martinez Serrano, of Mexico 
City, manager of Promotora His- 
pano-Amcricana de Musica, were 
here to conduct an investigation of 
po.ssible infringements on copy- 
rights of music compositions held 
by their companies. 

Salinas and Serrano were in- 
vestigating reports that recording 
firms in San Antonio and in South 
Texas have failed to pay roj-alties 
on songs they have recorded and 
on which the companies hold the 
c-opyrights. 



By BILL SIMON 

NEVV YORK, March ig.-'Hie 
innuence of Chariie (Bird) Parker 
the modem jazz pioneer who died 
last week. Is likely to manifest it- 
self hi popular and legitimate mu- 
sic (or many years to come via 
disks. Allho his recording activi- 
ties had been restricted to a hand- 
ful of labels, a large quantity of 
sides by Parker are currently avaU- 
able, and some monumental issues 
of previously unreleased material 
have been planned for eariiest pos- 
sible release. u .u. 

The bulk of recordmgs by the 
33-vcar old alto saxophcmist be- 
longs to Norman Granz Clef labe , 
to Savoy ancl to Concert HaU 
Society, which recently purchased 
the entire Dial c-atalog. 

The largest group of masters 
belongs to Granz, to whom Parker 
had been under contract since 
1946. Ironicallv. on the very d.iy 
that Parker died, Granz was m 
New York vainly trying to contact 
him regarding the biggest disk 
project of the artist's career, a typi- 
cal Granz tour de force entitled 
"The Charlie Parker Story." It was 
to involve Dizzy Gillespie and 
others associ.-ited with Parker in 
the formularion of the bop era. 

The jazz impresario had planned 
to prepare the package for Sep- 
tember release, utilizing new re- 
cordings, plus a series of photos Ijv 
Djon Mill in a de luxe album se 1- 
iiig for $25. Now, since the pack- 
age will have to consist of record- 
ings on hand, Granz has moved 
the release date up to May, and 
is busv selec-ting about 80 sides 
from the 1.50 available-several 
dozen of wliich have never been 
released. „ , 

Granz, incidentiilly. on learning 
that Parker was to be buried in 
Potter's Field, footed all bun-al 
expenses. 

Other Diskings 

Parker's first disking contract 
was with Savoy in 1942. That 
company now has four 10- 
inch LPs available, and plans to 
release three new 12-inch memo- 
rial" packages containing optional 
"takes," or alternate masters ot 
tunes already released. Savoy also 
is publisher of about 25 origmal 
jazz tunes written and waxed by 
the artist, and is busy negotiatmg 
to deal folio rights in the material. 

The Dial material, now in Con- 
cert Hall hands, will be issued via 
the outfit's mail order label. Jazz- 
tone, and also in stores on Concert 
Hall label. One 12-incb disk, cou- 
pling Parker and Gillespie, will be 
out next month. 

Roost Records claims to have 



latched on to a jazz concert tapa 
cut by Parker and Gillespie at Car- 
negie Hall in 1948. Parker re- 
portedly signc<l his consent to the 
issue about three months ago. 

The earliest Parker recordmgi 
were made in the late '30's when 
he was a member of the Jay Mc- 
Shann ork. Decca has these, and 
is expected to wrap them up m a 
special memorial pack. Several 
scattered Parker disks were cut for 
Apollo (witli the Sir Charles 
Thompson ork), for Continental 
(now available on Remington) and 
RCA Victor, as a member of the 
Metronome All-Stars. All of these 
are available currently in vanouf 
LP packages. 



Republic Buys 
'Angry' Tune 

NEW YORK, March 19.-Re- 
public Music, the Sammy Kaye 
publishing firm, this week bought 
the rhvthm and blues tune Don t 
Be Angry" from Herman Lubinsk-y. 
Kaye reportedly shelled out $6,500 
for the song. 

The ditiv w as penned by Rosahe 
Mc-Coy and Nappy Brown, and re- 
corded by the latter for Lubinsky s 
Savoy Records. The disk has 
shown some action recently in the 
r.&b. sales market, with cover wai- 
ings expected. 



Jazztone Club to 
Put Disks on 
Retail Market 

Concert Hall's Set 
On Release; U. S., 
Europe in Plans 

NEW YORK, March I9.-Iaza- 
tonc, new mail-order disk label 
launched recently by disk club 
moguls David and Sam Josefowitl 
(The Billboard, January 22), m 
the near future will make its )aJ2 
recordings available on the retad 
market. Twelve-inch LPs wdl be 
released to the trade on the Con- 
cert Hall label retailing at $4.95. 
These will be the same diskings 
issued on the Jazztone club label 
at $2.75 plus tax and shipping. 

Concert Hall will, however, »• 
sue some 10-inch slicings at $3.95, 
while Jazztone will release 12-mch 
packages exclusivelv. Currently 
the diskery is recording new jazi 
dates w ith artists such as Coleman 
Hawkins, Rex Stewart, Paul Bar- 
barin and Mary Lou Williams, and 
in addition plans to draw regularly 
from the Dial catalog, which it 
purchased outright from Ross Rns- 
sell. The outfit is negotiating with 
several indie jazz labels for mail- 
order rights only. 

Ad Slant 
Meanwhile, the firm has biitl- 
ated a new slant in its full-page 
consumer magazine ads. It's com- 
bining its Jazztone push with that 
for the Musical Masterpiece Club, 
witli the same ad soliciHng menv- 
bershp in either or both clubs. 

•The mail-order combine, which 
also includes Concert Hall Lfai- 
iled Editions and the Opera So- 
ciety claims a combined member- 
ship Stateside of 300,000 and a 
European membership of 250,000. 
It plans now to enter the retail pop 
business in the seven European 
countries where it has represeiita- 
tion and in line w ith this, has 
made a deal with Pocket Books 
Bell Records subsidiary to csue 
the latter's recordings in Switzer- 
land, France, Holland, Sweden, 
Italy, Germany and Belgium. (Last 
week Bell made a similar deal 
with Copacabana Records for 

Brazil.) , , , r- 

Sam Josefowitz left for Europe 

Friday (18) on a five- to six-wedt 
business trek. 



Pep Diskery Formed 

lIOLLnVOOD, March 19.-Pep 
Records, new iniUc label, bowed 
here this week with its first release 
in the country and western field. 
Plans call for further releases in 
the pop and rhythm and blues 
idiom as well. Firm is currently 
setting national distributiou. 



Jazz Business Is Big Business 

and The Billboard examines the newest jazz 
trends and profit opportunities -with a special 

REVIEW and PREVIEW of 
JAZZ E]\TERTAINMEMT and RECORDS 

a complete spotlight section of 
the April 23rd Billboard 

Advertising Deadline April 15 



20 MUSIC-RADIO 



THE BILLBOARD 



MARCH 26, 1955 



TALENT TOPICS 



COOFERS TO GET RETURN 
DATE AT CHEZ PAREE . . . 

The Goofers, Coral Records artLsts. currently 
appearing at the Chez Paree, Chicago, will be 
booked back into the club for a three-week engage- 
ment 16 days after they close here March 24. 

HUXTOPPERS CUT 
NEW DOT SIDES . . . 

Jimmy Succa, lead singer with the Hilltoppers, 
was released from military service last week. Dot 
Records chief Randy Wood lost no time reassem- 
bling the group for its first recording session in 
nine months, or since Sacca shipped out to the Far 
EsLSt Two members of the group arc still in uni- 
form—Don McCuire and Seymour Spiegelraan. Dot 
will have the new sides on the market this week. 

SAN ANTONIO BASE 
INKS WRY' UNIT . . . 

Cari Smith will headline a "Grand Ole Opry" 
group which is scheduled to appear in two per- 
^rmances at the Municipal Auditorium, San An- 
tonio, on March 27. Appearance will be imder the 
sponsorship of the Kelly Air Force Base Manage- 
ment Club. Others to appear include Marly Rob- 
bins, the Tune-Smiths, Hank Locklin, Tommy Col- 
lins and the Singing Simmoiu Sislets, Lee and 
Marge. 

Indianapolis night life is beginning to shape up. 
with the Redheads and Bob Eberle currently at 
the Town House, and with the Stan Nelson Trio due 
in soon. Baritone Dick Noel just concluded a fort- 
night's stand there. Mel Torme opens for his annual 
visit at the Stockier House May 14. Jack Ensley, 
opening a new room in time for the Indianapolis 
Memorial Day 500-mile race, hopes to start with 
Nellie Lutcher, while the Marott Hotel is debating 
on Chi CO Marx. Ross W. Christena, local booker, 
is trying to interest George Gobel in a prc-race show. 

The, Tiny Markle ork is booked into Ijike Com- 
pounce. Conn., every Saturday from April 2 thru 
September 24. Markle is program director of station 
WAVZ in New Haven, Conn. . . . Bill Carey has 
signed with Coral Records. The warbler, who was 
formerly on RCA Victor, is managed by Eddie 
Joy'i deferred Representatives firm. . . . Decca 
Records has purchased several masters cut by 



Karen Rich, former vocalist with the Tommy Tucker 
and Bobby Byrne bands. The thrush also was signed 
to a Decca contract. 

Bob Scobey» warbler and Dixie jazz maestro, 
has signed a fresh contract with Good Time Jazz. 
. . . Jazz vocalist Helen Merrill is cutting a new 
album for Emarcy, with arrangements by Ralph 
Bums. . . . Pianist George Shearing is leaving Shaw 
Artists to sign with Joe Glaser's Associated Booking 
Corporation. Erroll Gamer made that same move 
last week. . . . Jazz trumpeter Tony Fruscella, 
recently starred with the Gerry Mulligan and Stan 
Getz combos, has signed an exclusive contract with 
Atlantic Records. 

Nfel Henke, pianist on the George Gobel show, 
has signed with Contemporary Records. He's cur- 
rently in his third year at Lindy's, Los Angeles. 
Drummer Shelly Manne, poll-winning jazz drummer, 
has re-signed with the same label. . . . Urania 
Records cut material last week for LP's featuring 
pianist Willie (The Lion) Smith and the Duke 
Ellington clarinetist, Jimmy Hamilton. . . . Edna 
McCriff has signed an exclusive with New-DLsk and 
Bell Records. The thmsh is managed by Chauncey 
Olman. 

The Rhythmettes, vocal trio, is now managed by 
Richie Lisella. . . . Columbia Records this week is 
featuring a release by a "new" mystery pianist named 
Smile-Lee. He sounds a little like Crazy Otto, 
doesn't take in laundry, has a brother named George 
and, in this recording, he plays a piano shaped like 
a swimming pool. 

Joe Derise signed a three-year recording con- 
tract with Bethclchem Records this week, and cut 
his first sides Thursday (17)— eight standards which 
will be released on a lO-inch LP in three weeks. 
The singer, who formerly headed the Four Jacks 
and a Jill vocal group, is managed by Mort Hillman. 
. . . Phil Brito has recorde<l two times, "III Never 
Leave Miami" and "Singing in the Sunshine in 
Florida," both penned by Jack Curry. The sides 
will be released on the Art label and distributed by 
Mercury's Miami distributor. . . . Singer Bob An- 
thony, who records for Eagle, is going on a two- 
week tour of U. S. Navy Air Corps bases in Alaska, 
Canada and Greenland, with a troupe headed by 
Joan Fontaine. 



DEC. BIG FOR 
MUSIC SALES 

WASHINGTON. March 19. 
^One-fourth of last year's 
sales of phonograph records, 
siteet music and musical instru- 
ments in department stores 
took place in December, ac- 
cording to figures just released 
by tltc board of governors of 
the Federal Reserve System. 
November was the next big- 
gest month for these items. 

According to the same re- 
port, radios, phongranhs and 
television sets garnered 16 per 
cent of their annual sales at 
Christmas time. The Novem- 
ber sales in 1954 c:ime to 
more than 12 per cent of the 
annual sales of^the items. 



R.&B. BROADCASTS 



FOLK TALENT & TUNES 



By BOX SACHS 



Around the Horn 

Al Coombs, retired musician, has selected Sun- 
day, May 22, as the opening for his new hillbilly 
paric, to be known as A Bar G Ranch, Cassville, 
N. J. Already set for the bow are Merv Shiner, 
Rusty StVT and His Western Ramblers, and Billy 
Willow. Smokey Warren, backed by the Palmer 
Cowboys, will handle the emsee chores. Hell also 
handle the talent end. . . . Marvin Rainwater is now 
woiking out of Nshville and Madison, Tenn., under 
the direction of Nonnan Riley, who has him set 
>yith a "Grand Ole Opry" unit wluch opened Smiday 
(20) at the Auditorium. Kansas City, Kan. The unit 
plays Marvin's hometown, Wichita, Kan., March 27, 
after which he hops to Dayton, O., to work a date 
with Little Jimmy Dickens March 27. Marvin's 
brother, Ray, continues as his personal manager, 
with Eddie Crandall sticking on as road manager. 

Little Jimmy Dickens, nursing a broken arm 
sustained in a horse race with Carl Smith, has been 
filling his booking schedule without a hitch, altho 
he's been forced to chuck his guitaring in favor of 
a straight vocal turn. Hell carry his wing in a cast 
for six more weeks. . . . Feilin Huskey has signed 



to work under the guidance of X. Cosse, who also 
handles the Carltsles and Martha Carson. The three 
turns are slated to work cross -coiuitry as a package 
unit. . . . Hank Snow and Cbet Atk^ have a new 
RCA release, "Silver Bells" b.w. "Old Spinning 
Wheel." 

Laurel and Miles made their TV debut last 
week on "Down-State Jamboree" over WTVP-TV, 
Decatur, III. Now working under the management 
of Bob Vincent, of the Mutual Entertainment 
Agency', Chicago, the pair continues with its regular 
program over WRAC, Racine, Wis. . . . Daniel 
James, a feature of the "Original Houston Jamboree," 
heard over KNUZ, that city, has signed with Star- 
day Records, with the first release due within a 
fortnight. . . . Rusty Starr and His Western Ram- 
blers, after 18 weeks at Club 177, Newark, set to 
bow soon at the Concord Hotel, Toronto, for a four- 
week stand. 

Dub Dickerson (Capitol) concluded his Kansas- 
Missouri lour last Wednesday (19) and headed into 
Florida for a lO-day trek, opening Saturday (19) at 

(Continued on paRe 130) 



RHYTHM & BLUES NOTES 



By BILL SIMON 



Hot on the heels of AI Hibbler's Decca slicing 
of "Unchained Melody" comes a rush cover of the 
tune by Epic's Roy Hamilton. Hamilton cut his 
version Wednesday (16), and the company is sched- 
uled to ship copies Monday (21). . . . Tlie Lord 
Calvert Hotel in Miami, which opened to musical 
acts in February with Arthur Prysock, has IHinois 
Jacquel in for two weeks, starting yesterday (18). 
Roy Hamilton has been booked there for two weeks 
starting April IS. 

The Royal Jokers, Detroit vocal group co-man- 
aged by Al (Flame Show Bar) Green and Chud( 
Darwin, have signed with the Gale Agency. . . . 
Gharlie White, former lead sineer with the Clovers, 
has formed his own group, the Playboys, and is 
rww recording for Cat, Atlantic Records' subsiduuy 
labeL The first release by the group is due out this 
week. On the same Cat release is the first disking 
by the Sbeiks, a young group from Norfolk, dis- 
coveries of Frank Cuida who owns the Birdland 
Record Shop there. . . . "Wild Bill Davis at Bird- 
land" is the title of an Epic LP due out on the mar- 
ket in April. The stompin' Davis Trio cut the 
package during an actual night on the stand at the 
' New York jazz spot. 

Jfanmy Reed, Veejay disk artist, opens at the 
Rora] Peacock, Atlanta, Friday (25). On the same 
hm if Uttk Wandn' Willie and his bond. The band 



H'wood Org 
To Regulate 
Wax Airings 

HOLLYWOOD, March 19.-The 
fonnation of an organization that 
would determine regulations for 
the broadcast of rhythm and blues 
music loomed as a possibility here 
this week when disK jockey Zeke 
Muiinors, KFWB, Los Angeles, 
sent open invitations to all d.j.'s in 
tliis area to meet and disciiss the 
problem. 

Maimers, one of a limited num- 
ber of local disk jockeys in the 
area to promote rhythm and blues, 
hoi>cs other d.j.'s will join him in 
placing r.&b. in its proper balance 
in the miLsic field. 

Manners points out that if indi- 
vidual jockeys would closely .screen 
all r.&b. music and discard unde- 
sirables, tlic good material con- 
tained in the field would not suffer 
from a generalized bun. 

The situation concerning the 
broadcast of rh\lh?n and blues 
music was heightened here this 
week when disk jockey Peter Pot- 
ter declared "that all rhythm and 
blues records are dirty and as bad 
for kills as dope." 



Herman Band 
Bookings Set 

NEW YORK, March 19.-Book- 
ings already .set for the Woody 
Herman band leave only 16 open 
days between now and Januar>' 1, 
according to Abe Turchin, Her- 
man's personal manager. Included 
in this string is a .solid 11 weeks at 
the Riviera, Las Vegas, Nev., com- 
mencing September 9. And Her- 
man signed a three-year contract 
for repeat nms at the spot. 

Turchin. for the past few vears, 
has handled all the Herman book- 
ings personally, but last week he 
turned that phase of tlie operation 
over to Joe Glaser's Associated 
Booking Corporation. He has 
turned all the onc-nighlers already 
booked over to Glaser for serv icing. 



NEWS REVIEW 



Camden LP 
Appreciation 
Set Is Solid 

by JUNE BUNDY 

NEW YORK. March 19.-Cam- 
den Records' new music apprecia- 
tion series — probably sparked by 
the Book-of-the- Month Club's re- 
cent entrance into the field— might 
easily develop into tlie label's most 
profitable enterprise. The series has 
a promotion tie-up with NBC-TV's 
daily hour-long afternoon show 
"Home" that should add up to 
some healthy sales as the result 
of on-the-air plugs by the pro- 
gram's emsee Arlene Francis. 



TCHAIKOVSKY: N U T- 
CRACKER SUITE; SCHU- 
BERT: THE UNFINISHED 
SYMPHONY (1-12 ") - An an- 
alysis by Arlene Francis. Cam- 
den Cal 256. 



Miss Francis, who delivers the 
analysis-commentary on the LP, 
really gets around on TV, and she's 
been plugging the package con- 
sistently during her appearances, 
including her weekly stint on CBS- 
TV's top-rated panel show, "What's 
My Line?" In return, NBC-TV 
gets a printed plug on the album 
cover, which also features a radiant 
photo of Miss Francis. 

Real Lessons 

Content-wise, the LP is just 
what might be expected— elemen- 
tary school-type music appreciation 
comments about the composers 
and tJieir works, with special em- 
phasis on human-interest biograph- 
ical data. There is some music, of 
course, but it is strictly incidentaL 

Arlene Francis" chatty commen- 
tary is mercifully easy to under- 
stand compared to some mush- 
mouthed music experts. The sim- 
plified wmlent of ner "analysis" is 
completely acceptable, since the 
package is aimed at the housewife 
and beginning collectors. As such, 
it can also be used as a musical 
primer for youngsters. 



has just cut its first wax under a new contract with 
Jaguar Records. Following his Atlanta date, Willie 
opens April 18 at the Comedy Club in Baltimore. . . - 
Al Kibbler opened Monday (21) at Detroit's Crystal 
Lounge for eight days. From March 29 thni April 
3, hell be at the Copa Casino in Buffalo. Hibbler 
is managed by Lee Magid. . . . Freddie Mitchell, 
formerly with Derby and Brunswick labels, has 
signed to do r.&b. instrumentals for Roost label. 
. . . "rlirush Joan Shaw cut a date for Jaguar last 
week. 

Deejay George Woods will head the "Rock and 
Roll Show of "55" due at the Met in Philadelphia 
April 29. Talent already booked includes Varella 
Diliard, Gene and Eunice, Little Walter and the 
Buddy Johnson ork. . . . Another bake, billed as 
the "19.55 Rock 'n' Roll Festival" has l>een set for 
the St. Nicholas Arena, New York. April 2. The 
Rem Enterprise Company is behind it. Talent in- 
cludes the same Miss Dillard, pliLs Red Prysock's 
ork, the Cadillacs, the Mellows, Otis Blackwell 
and the Joe Morris ork. 

Groove Records has just inked petite blues 
thrush Maymie Walts from Washington. Her first 
record is being nished out this week. It's a cover 
on the RoIIie McCill (Mercury) tune "There Goes 
That Traia." 



Freed Joins 
Coral Label 

NEW YORK. March l9.-Bob 
Thiele. Coral Records artists and 
repertoire chief, this week signed a 
contract bringing deejay Alan 
Freed to the label. The rhythm 
and blues jockey comes to Coral 
as an artist. Earlier reports that 
Freed would join Coral or Decca 
in an a.&r. capacity were un- 
founded. 

Freed will do a series of albums 
and singles. The label will also 
record his "Rock and Roll" promo- 
tions, and may use him as back 
ground for other artists on the la 
bel— in the same manner that Coral 
uses Billy Williams. Thiele, how- 
ever. iMiinted out that the lal>el 
would be eareful not to overdo 
this, and would avail itself of 
Freed's talents in this connection 
only where his name value and an 
adclitional r.&b. flavor is needed. 

Freed's deal is for three years. 
He wUI work for an advance 
against royalties. 



WMGM Spreads 
Jobs Around With 
Ted Musing's Exit 

NEW YORK, March 19.-The 
departure of Ted Husing from his 
daily two-hour deejay post at 
WMGM here has spaiised a gen- 
eral re-shuffling of programming 
at the station. Rather than bring 
in a new spinner, WMGM is 
spreading the time around to its 
present talent roster. 

Effective Mondav (21), Ted and 
Rhoda Brown will broadcast an 
extra hour every morning, thus ex- 
tending their time period from 7 to 
10 a.m., taking over the 9-10 a.m. 
time slot formerly occupied by 
Carlton Fredericks' "Living Should 
Be Fun" program. Fredericks 
moves up an hour into the 10- H 
a.m. time, heretofore reserved for 
Husing. 

The sports spinner's 5-6 p.m. 
show time will be taken over by 
Phil Goidding's "Your Hits of the 
Week," which will run from 5 to 8 
p.m. over-all. The Dick DeFreitas- 
Aime Gauvin record seg. "It's a 
Woman's World." also gains an ex- 
tra hour, and will now be heard 
daily from 11 a.m. to 1 p.m. 



Gale Regains 
Birdland Tour 

NEW YORK. March 19. -The 
Gale Agency has landed the Biid- 
land concert package again, and 
will book its next big tour. The 
Birdland package recently has 
l>een handled by Shaw Artists. 

A European tour is in the works 
for the show this year, and Gale 
is building the biggest package 
name - wise that Birdland has 
boasted to date. Heading the 
troupe will be Count Basic. Sarah 
Vaughan, George Shearing, and— 
po^iwly— Dizzie CiUespie. 



MARCH 26. 1955 



THE BILLBOARD 



MUSIC-RADIO 



21 



Bestway Opens Up 
New N. J. PJanl . . . 

Bestway Products, Inc., fonnerly 
located in Clark Township, New 
Jersey, officially opened its new 
plant Tuesday (15) in Mountain- 
side, N. J. Bestway, a pioneer in 
the injection molding field, special- 
izes in the manufacture of plastic 
materials. More than 300,000 rec- 
ords a day can be produced in the 
new plant, it is claimed. The firm 
is currently turning out Bell and 
Golden records. 

Lonny Starr Clicks 
On Pulse Figures . . . 

Lonny Starr's new deejay jpro- 
grams over WNEW, New Tiork. 
are clicking rating-wise, according 
to the February Pulse figures. 
Starr's evening spot from 10 to 11 
chalked up a 1.4 and a 9.0 share 
of audience, representing more 
than 50 ^r cent improvement over 
last years rating of .9 and 1.4 for 
this time period. His new daytime 
sliow (2-4 p.m.) pulled a 3.1 rating 
and a 14.4 share of audience last 
month, as compared to a rating of 
2.6 and a 12.7 sliarc of audience in 
that period in 1954. 

Marlow's Panart 

Wax for U.S., Can 

Marlow Productions, Inc., Amer- 
ican representative for Cuban Pan- 
art Records, is now making avail- 
able a full catalog of Panart wax 
here and in Canada. Thirty 10- 
inch LP's will be issued immedi- 
ately, retailing at $3.85 per. Two 
regular releases are planned 
monthly, according to sales chief 
Stan Steinhaus. A distributor web 
is now being lined up. 

WGMS, Washington, 
Shuffles Staff . . . 

Station WCMS, Washington, has 
announced staff changes in prep- 
aration for the station's future full- 
time operation on AM at increased 
power. M. Robert Rogers, presi- 
dent and general manager, will re- 
sume direct supervision of the sales 
staff, owing to the resignation of 
Dan R. Cavalier, vice-president of 
sales, who is going to start a dis- 
tribution business for high-fidelity 
electronic products. Mrs. Theresa 
Rogers has been appointed to the 




IS^ rpm Audio 
Booka with Wirid'a 
ONLY 4-8P&ED 
portftbU pho&ot 

V-M Corpfretion 
mm ■niM 




MODEL 



DREAM ROSES 

MCK CAIOZZA lah-oStata 21 

k/w (WW HUCH I LOVE YOU 

Ctheihtt 

MUSIC ASSOCIATES 

136 MMi4«n sr. $prin(fl«ld 9, Mm*. 



Breaking for a Smath! 

"TWO HEARTS, 
TWO KISSES 

Make One Love" 

Recorded on all Ubeb 

ST. LOUIS MUSIC CORP. 



MUSIC AS WRITTEN 



PROFESSIONAL 
SONGWRITERS 

Rvcorduig company with notionol dis- 
IribvlioM wonts good I and B boJkid 
■Rd bouiw* tunai. WitI publikk ond 
promet* MUctcd mof«rial on notion- 
wida botit. No tong* for tholf— wo 
wont moloriol for imnodioto wm or 



CAMPUS RECORDS. WC. 

laaS So. Hewor. U« Anyriot 13, Calif. 



newly created post of station man- 
ager. Another newly created posi- 
tion is tliat of promotion director, 
filled by Marmot PliiUips, public 
relations consultant 

M-G-M to Re-Issue 
'Pirate' on LP . . . 

M-G-M Records is re-issuing its 
sound track cast album from the 
Judy Garland-Gene Kelly M-C-M 
movie musical "The Pirate" as a 
10-inch LP this month. The Cole 
Porter score was released by the 
label as a 78-r.p.m. set when the 
pictiu-e first came out in the late 
1940's, but this is the first time it 
has been available as an LP. 

New York 

Robert Ascue, formerly Western 
and Midwestern sales manager for 
Remington Records, has been ap- 
pointed national sales manager of 
the label. . . . Goldswan Produc- 
tions, Inc., signed to produce radio 
musical commercials for Cadet 
Dog Food, Wilson Excursion Lines 
and Veri-Thin Pretzels and a radio 
and TV jingle for April Showers 
cosmetics. . . . World Broadcasting 
System has released 26 half-hour 
weekly baseball programs to its 
affiliated stations. The scries is 
designed to run thru the baseball 
series, winding up at World Series 
time. 

Coral's Karen Chandler will 
open at the El Morocco, Montreal, 
April &^or one week. Jimmy Boyd, 
Columbia's 15- year-old vocalist, 
has been signed by Universal-In- 
ternational to portray Jeanne 
Grain's young brother in the flick 
"The Second Greatest Sex." . . . 
Conductor Tutti Camarata returns 
to radio over ABC April 4. Hell 
conduct a 45-piece light concert 
ork every Monday night for a six- 
month period. 

Ballad(^er Burl Ives has beer 
re-signed by Decca Records for 
two years. . . . Martha Glaser 
continues as Erroll Gamer's per- 
sonal rep, with the pianist's book- 
ings handled by Joe Claser's As- 
sociated Booking Corporation. 

As part of Decca's big dealer 

f)romotion on Spanish albums, the 
abel has released three new pack- 
ages. They are "Corrida," made 
up of Spanish bull ring marches 
and pasodobles by the Madrid 
Bullfiglit Band and the Spanish 
Air Force Band; Granado's "Dan- 
zas Espanolas," with Alicia dc Lar- 
roch, pianist, and "Castles in 
Spain," with an orchestra con- 
ducted byL Frederico Moreno 
Torroba. 

Mamie Watts is co-writer on 
Merciir>''s new Ella Johnson rec- 
ord "Alright, Okay, You Win." . . . 
Henry Okun returned here this 
week after a 10-day deejay swing 
tliru Camden, N. J.; Philadelphia, 
Mar>Iand, Washington, Virginia, 
and Northern New Jersey. 

Barbara Taggart, whose hus- 
band Joe Taggart operates the Tag- 
gart Miniature Circus, penned 
Lorry Raine's new Dot release, 
"Show Me the Way to Forget 
You." Tl>e Taggarts also make 
and distribute CaHiupc Records, 
with Mrs. Taggart, composer of 
"Calliope Capers," as the instru- 
mentalist. . . . Casper Culotta 
was named national sales co-ordi- 
nator for Rich Records. . . . Jack 
Mills will attend the SouUiem di- 
vision_ meeting of tlie Music Edu- 
cators' National Conference in New 
Orleans from March 23 thru March 
29. The Mills Music sales staff 
will exhibit a full line of Mills' 
educational publications at the 
meet. 

Stanley Borden, fonnerly sales 
manager with Majar Records, has 
joined Joe Leahy's new Unique 
Record outfit in tlie same capacity. 
... Dr. Jive, deejay on WWRL, 
who is acbhilly Tommy Smnll, is 
running a rhythm and blues pro- 
motion date at the Rockland Pal- 
ace, New York, on Easter Sunday. 
. . . Savoy Rectjrds' Freddie Men- 
delsohn is on a promotion and 
talent hunting jaunt in the South. 

Epic Records exj)ccts to add two 
men to its field sales force in the 
next few weeks. Bill NieUcn, sales 
manager for the label, will inter- 
view candidates at the forthcoming 
Music Operators of America meet 
in Chicago. 

Alec Templeton is starred in a 
new trausciibed radio series pre- 



pared by Allied Productions. . . . 
Steve Clayton, Columbia artist, 
has been signed by the General 
Artists Corporation, which has 
booked him for 10 weeks this 
spring. . . . The time "Blue Mi- 
rage is held in the B. F. Wood 
catalog, not in Mills, as some dee- 
jay labels have stated. 

Buddy Wecht, formerly in pro- 
motion and personal management, 
has become professional manager 
of Warock Music. Firm is a mem- 
ber of the Cherio, Rytyoc, Pic, 
Campbell, etc., combine. . Eddie 
Heller, head of Rainbow and 
Riviera Records, has changed the 
name of his affiliated publishing 
firm from Kingsbury to Nassau, 
Inc. . . . The cartoonist Wflliam 
Steig has been signed to do the 
cover art for Epic Records' new 
"Jazz Master Scries." . . . Hal 
Schlestnger, who handles national 
distribution for Starlite Records 
and for Marty Melcher's Arwiii la- 
bel, is in from the Coast seeing 
distribs and jocks. 

Savoy Records has just com- 
pleted a new iip-to-date catalog of 
its LP and EP repertoire. Included 
are approximately 100 LP's and 
more than 150 EP's. . . . Oscar 
Cohan, of the Associated Booking 
Corporation, has married model 
Eleanor Raderman. . . . Jack Hook, 
of Roost Rect)rds, and Morris Levy, 
of Patricia Music, Birdland and 
TTie Embers, took off with their 
wives on a three-week vacation. 
They intend to do some hunting 
and fishing on the Florida West 
Coast 

Milt Cabler, Decca Records' 
a.&r. chief, has signed Lee Ray- 
mond to a contract. Raymond is 
the lad who recently recorded 



Motorola Earnings 
Show 7% '54 Gain 

CHICAGO. March lO.-Motor 
ola. Inc., this week reported its net 
earnings for 1954 were 7 per cent 
over 1953. In the annual report, 
Paul V. Galvm, president, said 
Motorola was shooting at a sales 
volume of $225 million for 1955, 
approximately $20 million over 
1954. 

Net earnings for 1954 were re- 
ported at $7,572,000. amounting to 
$3.91 per share. Sales for 1954 
added up to $205,226,000, second 
only to $217,964,000 in 1953, the 
all-time record for the firm. Lower 
dollar volume was blamed on lower 
price structures. 



'Pleasure Dome' 
Score to Raphael 

HOLLYWOOD, March 19. 
Score for the upcoming Broadway 
musical titled "Plea.sure Dome" was 
nabbed here this week by Fred 
Raphael, president of the publish- 
ing company that bears his name. 
Acquisition of the show marks the 
first Broadway musical that Ra- 
phael will publish .since he exited 
the Disney music firm to organize 
his own company in 1953. 

Songs are currently being pre- 
pared by Jack Lawrence, with 
singer Lillian Roth signed to head- 
line the show this week. 



'CONCERT' CUES 
DECCA PROMOSH 

HOLLYWOOD, March 19. 
—When Decca Records says 
"Concert in the Sky," they 
mean just that. 

The upcoming release of an 
album by the Teddy Phillips 
orchestra titled "Concert in the 
Sky" gave vent to a promotion 
literally tailor-made for the 
wax. Album, a musical fan- 
tasy, features excerpts of 

f)ieccs made famous by band 
cadcrs who have passed 
away, i.e., "I Can't Get 
Started," the Bunny Berigan 
standard. 

Decca Records will preview 
the album for Los Angeles 
disk jockeys next week— in the 
cabin of a chartered plane en 
route to the Flamingo Hotel 
in Las Vegas where Phillips 
is currently working. 



"Foolishly Yours" for Sound Rec- 
ords, a Philadelphia label, which 
sold the master to Decca. . . . 
Adelph Hoefner, who leads a 
dance and polka band in San An- 
toDio, was signed by Decca's Paul 
Cohen and will cut an album in 
Nashville next week. . . . Hans 
Lengsfclder, composer and Re- 
quest Records exec, is on a Euro- 
pean trip. 

Larry Newton, head of the 
newly formed Treat Records, has 
ju.st signed Buddy Brown, dubbed 
"Prince of the Blues," from Jatt- 
burg, S. C. 

Sam Goody, giant discounter, 
plans to add other products than 
records to his mail order service. 
Goody is soliciting manufacturers 
for product info with newspaper 
advertisements. 

Chicago 

Disk jockey Jay Trompetcr, 
WIND, last week put together a 
show for presentation- before the 
Fair Teens Club, a fashion group 
for youngsters sponsored by the 
Fair Department store. Included 
in the show were the Burton Sis- 
ters, Bill Hayes, Janet Brace, Edtly 
Fontaine, Frankie Lester and Rich- 
ar Maltby. All of the artists were 
in town on record jaunts or for ap- 
pearances at the youth rally which 
took place Sunday (13). 

The Four Aces leave Reno, Nev., 
March 22 for a tour thni England 
and Scotland. . . . Two Ton Baker, 
"Tlie Music Maker," will emsee the 
annual Vanderburgh County Tele- 
parade in Evansville, Ind., April 2 
and 3. The show will last 10 
hours. . . . Yma Sumac opens at the 
Palmer House April 13 following 
the current Celeste Holm show. 
. . . Xavier Cugat and Abbe Lane 
open at the Chez Paree March 22. 
. , . Jimmy Fealherstone, former 
bandleader, has joined the produc- 
tion staff on WGN-TV in Chicago. 
. . . Ralph Flanagan and his or- 
chestra on a one-nighter tour thru 
the East Coast beginning April 9 at 
Atlantic City. N. J. 

Vic Damooe, current at the Chi- 
cago Theater, was off the bill for a 
few days this week because of the 
virus bug. . . . The new team of 
singers for the "Breakfast Club" 
show are Patricia Lynn and Dean 
Jones. j 



Hollywood 

Singer Harry Babbitt branches 
out into industry shortly, heading 
Ludcy Pop Beverage Company, 
new firm that delivers soft arii»s 
from a tablet. . . . Micki Mario, cur- 
rently at the Hotel Statler, signed 
to do four weeks of the Steve Allen 
"Tonight" show, beginning April 
11. . . . L. Wolfe Gilbert, Coast 
chairman of ASC.\P, left for New 
York Friday (18) to visit his mother, 
reportedly near death. . . . Law- 
rence Wclk plays the huge Sanbi 
Ana Marine Base for Navy relief 
on May 24. with 35,000 tickets sola 
so far. Dance is to be held in a 
dirigible hangar, with capacity for 
more than 100,000. . Smiley 
Bumette giving up one-nigh ters for 
a chain of Checkered Shirt drive-in 
sandwich shops. . . . Buddy Breg- 
man will arrange and orchestrate 
the score for the Mario Lanza show 
at the New Frontier, Las Vegas, 
opening April 4. . . . Joonnie 
O^rien has rejoined Cliffie Stooe's 
"Hometown Jamboree." . . . Jana 
Mason follows Ella Fitzgerald into 
the Mocambo 'March 29 for a two- 
week stand. . . . The Hal White 
Quartet, featuring vocalist ClesM 
Williams, is set at the Palm Springi 
Ranch Club thru May. . . . Teddy 
Buckner has been cast as a trumpet 
player in a New Orleans sequence 
of "Pete Kelly's Blues." . . . Franz , 
Waxman has been set as musical 
director for the film version of 
"Mister Roberts." . . . Peggy Lee 
checked into Warner Bros, to begin 
recording tunes for her role in' the 

Jack Webb fihn Jerry Fielding 

and his orchestra have a recording 
date Monday (21) with singer Jeri 
Southern to wax foer sides fot 
Decca. . . . The Pengirins set for a 
shot on the Perry Como show. . . , 
David Rose sliced Take My Love* 
for M-G-M after completing an al- 
bum of Gershwin ttmes. . . . Julie 
London has recorded an album for 
Bethlehem Records, with music by 
Bobbie Troup. . . . The DeMarce 
Sisters headline at the Flamingo, 
Las Vegas, with music by the Ted- 
dy PhilUps ork. 



Stars at Chi Rally 
Pull 30,000 Kids 

CHICAGO. March 19.-Record- 
ing stars attracted more than 
30,000 teen-agers at the largest 

gathering of its kind here. Half of. 
le kids who attended the city's 
first Youth Rally squeezed mto me 
auditorium of the International 
Amphitheater; tlie remainder 
watched the show in other sections 
of the building via closed circuit 
television. 

Disk jockey Howard Miller em- 
seed the affair. Artists who at- 
tended included the Three Chuck- 
les, Frankie Lester, the Fontane 
Sisters, Bill Hayes, Eddie Fontaine, 
Tunc VaHi, Julius La Rosa, Ralph ! 
Marterie, Dick Maltby, David Car- 1 
roll. Buddy Morrow, Archie Bleyer 
and his wife, Jan, of the Chor- ! 
dettes. Sponsors were Kiwanis In- 
ternational and The Chicago Daily 
News. 



peter 
cottontail 

Recorded on aU label* 
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★ * * 

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Liri" 

BOURNE, INC. 

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S&S Buys Golden 
Spots on ABC-TV 

NEW YORK, March 19.-Simon 
fx Schuster, on behalf of its Little 
Golden Records wing, has pur- 
chased a series of spots on AfiC- 

TV to plug sjiecific Golden record 
issues. 

Initially, the book publisher has 
purchased 32 spots over a 1 3- week 
period on "Romper Room," a daily 
moppet show, and tlie first plugs 
will involve Golden 's "Walt Disney 
Song Parade." This is an eight- 
record box item retailing at $3.05. 

If the effort pays off on this 
package, S&S wul follow op with 
a similar prbmotioa for its eicht- 
record "Instruments of die Orches- 
tra" padtage. 



BLUE MIRAGE 

•Lli lAXTCR - Ca^nl 

■FRANK CHACMFKLO 4*-Bon 

■nucr FAITH - C^/^la 

BLUE MIRAGE 



MONTY KILLY' --(».. 
GUY LOMIARDO - 0«ta 
lALPH.MAXTIKI -M.r<. . 
. LAWRINCf WILK - Ox ' 

Jht'i.f. WOOD MUSIC CO, IMC 



A*c*rd*d fey 

FRANKIE LAINE 

Columbia #404$7 
a WITIUM t SONS 



'it 



MUSIC-RADIO 



THE BILLBOARD 



MARCH 26, 1955 



3 REGIONAL OFFICES 
UNDER 1 OWNERSHIP 

pravMIng EXCLUSIVE NA. 
TIONAl CRASS (tOOTS COV- 
EltAC£ of newfpip«n, daify «n4 
nations! cantumer and 
pvWtMtitiM and Ut«r> 
•very ^riadical «n raw 



Mfrfr* or pkon f*r 
cwnpJsfa dsfo/l* 



ICCE 



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In Iwt 7, a. T. 
Unhi MOM 
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bun Cllr, Mr 
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Tip«kl, liiul 



Cleve. DJ's Ban Randle's 'Firsts' 



• Continued from fagc IS 



U HOURS SERVICE ON REQUEST 

Unsurpaifcd in Quality at Any Price 



^^rrii^lossy Photos 

5V2 f S^OOoTifil 
■ACH 6t in 1,000 Ion 
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Postcards $23 (><r 1,000 
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NmM W<c|iihiiIi in"i4g") !).I5 

m COIOR POSICiRDS, 3M SW.HI 

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WI DiUVIt WHAT WE ADVEITISE 



When in BOSTON 
Get your mail at the 

\ HOTEL AYERY 

inn SI. md Washingfoi St. 

ALL MAIL HELD FOR 
; ONE YEAR on request 
■ The Home of Show Folk 




PAN MAIL Gl_OSS> 
PMOTOS l^J ALL SI2 
■O5TCAR0S • SLOW-UPS • 
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•CAUnPUL NATUOAL 
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claim, Randle receives new re- 
leases as much as two weeks ahead 
of other stations in town. 

Business, as well as principle, is 
involved according to jockey Finan, 
who observes tliat s[X)nsors are be- 
ginning to wonder why the other 
spinners don't rate with the record 
industry. Local dealers, too, are 
said to be miffed, because Handle 
sometimes causes a demand for 
disks before tliey'rc in stock. 

Meanwliile, local record dis- 
tributors are in the middle. Their 
story is that Handle's "firsts" arc 
handed out by New York record 
execs, who contact the jockey dur- 
ing liis weekly Saturday appear- 
ance over VVCBS in Manhattan. 
In line with this theory, it has 
been reported that some New York 
deejays are beginning to cry "no 
fair ' over releases going to Randle 
first. 

N. Y. Jockeys 

Jack Lacy of WINS for one has 
been having his troiibles with his 
"Review of New Releases" (culled 
from past " week) show, which is 
aired from 12 noon to 2 p.m. on 
Saturdays. If Randle plays a re- 
lease first the same afternoon, tlien 
it never gets an airing over Lacy's 
Saturday show, because he thinks 
a seven day wait takes the platter 
out of the "new release" categor>'. 
Otherwise, tho, Lacy says he 
doesn't really care when he gels 
releases. 

Randle debunks the New York 
story, pointing out that he seldom 
if ever plays a new release in Man- 
hattan that the other stations 
haven't already received, because 
it takes a new record so long to get 
a hearing there. 

A side-light to the Cleveland 
controversy is that Joe Finan's sta- 
tion WJW recently set up its plat- 
ter programming under a new sys- 
tem, miereby the station concen- 
trates the bulk of its spins on the 
40 top local record sellers. Ac- 
cording to station manager Jack 
Kelly, WJW now works with a 
basic library of only 60 records 
(at one time, since the list changes 
constantly). Consequently the sta- 



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SCE]\ERY 

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Smith Quits WLW 

* Continued from pa^e IS 



^"Ssom- 

THE BIUBOARDI 



months ago to direct operation of 
both WLW Promotions and the 
other Crosley affiliate, Olympus 
Films. 

Tendering her resignation at the 
same time as Smith was his chief 
assistant, Betty Blake. Smith says 
he originally turned in his resigna- 
tion in January but at that time 
Crosley officials asked him to take 
time to reconsider. Smith's duties 
at WLW Promotions, Inc., espe- 
cially concerning fair bookings, will 
be assumed by Bill Quemer, vet- 
eran Crosley employee and for the 
last three years an assistant to 
Smith. 

Anotlier resignation hit the Cros- 
ley hopper this week when Willie 
Thall, long-time emsec of WLW-T's 
"Midwestern Hayride," asked to be 
reheved of his duties on that show 
due to ill health. He has bc^en under 
a physician's care the last 10 
months. Thall will continue his ap- 
pearances on the Ruth Lyons "SO- 
SO Club" on WLW television and 
the "Bill Tliall Show" on WLW. 
Another factor in his resignation 
was that his duties with the latter 
shows prevented him making the 
necessary personals on fairs with 
the "Hayride" opry. 

Thall has been replaced on "Mid- 
western Hayride" by Hugh Cherry-, 
veteran of the country and western 
field, who joined \vLW two months 
ago to take over the reins of the 
radio version of "Hayride." 



b'on now only uses about 1 per 
cent of its library. 

Kelly Formula 

The formula, Kelly believes, is 
an ideal audience- builder, since 
sales figures prove these disks are 
what the public wants to hear. 

WJW has been somcwiiat con- 
troversial itself lately, being the 
only station in town that didn't go 
along with the ban on Etta James' 
"Wallflower" record. Kelly, who 
pioneered r.&b. disks here with 
Alan Freed's "Moondog" show, 
said he' decided to play "Wall- 
flower" only after making a survey 
of local teen-agers, who told him 
they didn't think the lyrics were 
dirty, and that their primary inter- 
est in r.&b. an>'way is the beat. 
"Moondog House," with another 
deejay at the helm, is still broad- 
cast over WJW nighdy from 11 
p.m. to 2 a.m. 

In addition to Joe Finan, Cleve- 
land deejays endorsing tlie ban on 
"Randle-firsts" include Tom Car- 
son. WJW; Bill Cordon, WHK; 
Bill Mayer, WTAM; Hal Morgan. 
\VGAR, and Bob Forster. WSRS. 



GLEASON SAYS 
1 MANDOLIN IS 
GOOD, SO USE 30 

NEW YORK, March 19.- 
lackic Glcason never uses one 
TV chonis girl where 10 will 
do, and his Hippodrorae-type 
production philosophy has 
now been extended to his 
forthcoming Capitol album, 
which features 30 mandolin 
players. 

Capitol is releasing a side 
from the album this week as 
a single, featuring two stand- 
ards wrapped up in Cleason's 
"new sound." Mandolin play- 
ers being comparatively scarce 
th ese da>'s , the com ic s till 
managed to include tenor and 
bass mandolas in the 30-in- 
stnunent line-up, along with 
an alto oboe (the oboe d" 
amorc) and cellos. Cleason.is 
scheduled to give the single 
record a big send-off on his 
CBS-TV show April 2. The 
album will be released later 
this spring under the tag 
"Lonesome Ecbo." 



To Untie a Knot 

' Cl ttinued from page 17 



A preliminary meeting on stand- 
ards between MRIA and RIAA rep- 
resentatives last November was in- 
conclusi\-e. 

Reports Ready 

Due to report at the special 
MRIA get-together Thursday (24) 
are four subcommittee he^ds 
working under the general direc- 
tion of Bob Leon, of Brush De- 
velopment, who chainnans the 
standards group. 

The subcommittee headed by 
C. J. Lebell, of Audio Devices, will 
recommend a set of procedures for 
getting information from manufac- 
turers and instituting standards. 

A group led by Russell Tinkam, 
of Ampe.x, will report on the re- 
sult of a preliminary survey aim(Nd 
at setting up standard playback 
cur\es for all tape speeds, 

Arnold Iltiltgren, of American 
Molded Products, chuirmans a 
group which has explored the 
(inestion of standardizing tape reel 
dimensions. 

The sul>committce led by Clar- 
ence Sprosty, of Brush, will suggest 
standards for track and head place- 
ment on recorders and playback 
equipment. 

Next week MRIA will launch a 
new membership drive with letters 
mailed to about 65 manufacturers 
not among its present membership. 
The next annual meeting of the as- 
sociation will be held in Chicago in 
Ma>'. MRIA president is Joe Hards, 
Magne-Tronics. 



Indie 'Mergers' 

i • Continued from page 17 




Minstrels' Costumes & Accessories 

a«CULAU FHi 

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THE COSTUMER 

2)8 STATE ST. SCHENECTADY S. N. Y. 



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$5.95 was the LP standard, some 
indies found it possible to compete 
by maintaining this list largely as 
a theoretical peg. but sHll offering 
dealer incentives via more-than- 
normal discounts. With the majors 
now marketing 12-inch vinyl at 
$3.98 and $4.98, this profit incen- 
tive for dealers and distributors is 
no longer as attractive. 

Distributors who have found it 
difficult to move indie LP mer- 
chandise in the face of this height- 
ened competition have relaxed 
their promotional efforts for this 
largely esoteric merchandise in fa- 
vor of faster-moving items. This 
has left these diskeries with even 
smaller market representation than 
before. In some territories, par- 
ticularly in the Soutli, Uiey 
ha\'e ne\'er enjoyed adequate 
distribution. 

In major areas, especially in this 
city, many indies have sold larger 
retailers direct as house accounts. 
It is considered likely that more 
of this dircct-to-dealer selling will 
now be the pattern everywhere. 
By vaulting distributor middlemen 
tliesc indies hope to keep tlieir 
dealer prices low enough still to 
provide sufficient stock incentive. 

Other independent manufactur- 
ers are known to be watching the 
Haydn Society-Urania move with 
I unusual interest 



ASCAP, Ops Agree 
On Fee Status Quo 

CHICAGO. March 19.-During 
a conference recently between the 
.American Society of Composers, 
Authors and Publishers and repre- 
sentatives of the National Ballroom 
Operators' Association and the Na- 
tional Association of AmiLsement 
Parks. Pools and Beaches, ASCAP 
representati\'es reported tliat the 
music royalties from ballrooms and 
amusement centers have dropped 
considerably, necessitating an in- 
crease in prices. 

However, after pro and con 
discussions, it was unanimously 
agreed that this was not the time 
to consider raising prices or royalty 
rates, which resulted in slielving 
the disciLssion pending results of a 
survev to be made shortly by 
ASCAP. 



Holiday Firm for 
Pop, Jazz Records 

HOLLYWOOD March 19.- 
Holiday Records, headed by screen 
writer Bill Bowers, Ed Thraser, 
Russell Wade and Ray Corliss, was 
formed here this week, with im- 
mediate plans calling for release 
of wax in tho pop and jazz fields. 

Firm has already signed four 
artists. Sam Alessi, Dolores Fra- 
zinni, Peggy Dictrick and the Trav- 
elers. First release by the new 
indie, titled "Cactus X'alley,'* is 
from the Columbia picture "Tight 
Spot," and is published by Colum- 
bia Pictures Music Corporatioiu 

Company will release its wax 
thru the newly formed Record Re- 
leasing Corporation, headed by 
Johnny Bradford. 

Bowers disclosed plans in the 
offing for albums to be recordtd 
by screen stars Dick Powell and 
Ginger Rogers, tho no firm com- 
mitment had been made yet by 
the artists. 



Thesaurus Offers 
Merchandise Plan 

NEW YORK. March 19.-RCA 
Thesaurus is offering its local radio 
station subscribers a new merchan- 
dising plan for sponsors, keyed to 
the slogan "Shop at the Store With 
the Mike on the Door." 

The merchandising kit includes 
spot announcements (plugging the 
slogan) recorded by Nelson Eddy, 
June Valli, Freddy Martin, Sammy 
Kaye and George Melachrino; spe- 
cial display material for station ad- 
vertisers with copy tying the "Shop 
at the Store" theme in with each 
staticm's call letters; station ad 
mats; art work for sponsor retail 
ads, and a Tliesaurus promotion 
kit which shows stations how to 
publicize the plan locally. 



Starr to Rep U. S. 
Music in Europe 

NEW YORK. March 19.-Ben 
Starr, well-known music business 
attorney, will settle abroad shortly 
to represent American music inter- 
ests in Europe. Starr sails on the 
He do France April 8 and will 
headquarter in either London or 
Paris. 

Starr's move, of coiuse, is indica- 
tive of the growing internationali- 
zation of the musio business. Ac- 
cording to present plans. Starr, 
who has been an attorney for 23 
vears, will give up the practice of 
law and devote all of his time to 
representing publishers and record 
manufacturers. A good part of his 
time, he said, would be spent in 
securing European songs for Amer- 
ican publishers and placing Ameri- 
can songs with European publish- 
ers. 



R.&B. Tunes Boom 

• Continued from page 28 



of Stone" (llth), and "Rock Love" 
(22d). 

Other r.&b.-st\le disks on the 
national retad chart arc Victor's 
Perry Como etching of "Ko Ko 
Mo, the Penguins' Earth Angel" 
on Dootonc, the late Johimy Ace's 
"Pledging Love" on Duke, La- 
vem Baker s Atlantic disk of 
"Tweedle Dee" and Bill Haley's 
Decca disk ".Mambo Rock." ITalry 
has been notably successful with 
r.&b. and had a smash seller in 
"Shake, Rattle and Roll." Atlantic, 
more than any other label, is cred- 
ited with sparking the entire trend 
pop-styled r.&b. 

Meanwhile, tliere has been no 
apparent slackening of pop-r.&b. 
styled releases. Within the last 
week, .some of the disks which 
have been released include Frank 
Sinatra's "Two Hearts'* on Capitol, 
Hilltoppers' "The Door Still 
Oix?n' on Dot, Don Cronell's "Door 
} Is Still Open" and "Most of All" on 
j Coral, Kontane Sisters' "Most of 
All" on Dot, Doris Day's "Two 
I Hearts" on Columbia. ^Johnnie 
■ Ray's "Hip, Flop and Fly" on Cx)- 
lumbia and ditto by the Coofers 
loa CoroL 



Juke Styled Rack 
Boosts 1-Stop Till 

MILWAUKEE, March 19. - A 
counter display rack for 45 r.p.m. 
disks, arranged by listings similar 
to tliose used on the late model 
juke boxes, is responsible for a 25 
per cent boost in coin machine op- 
erator's one-stop volume at the 
Music Mart, according to a Mil- 
waukee disk retailer, Bamy Kuehn. 

Dimensions of the display unit 
are 30 inches deep and 16 feet 
long, with the rack holding a total 
of 125 records. Made of plywood, 
tlie rack holds five tiers of records. 

Kuehn says he is now able to 
arrange disics in the categories 
familiar to juke box operators. 



Some 'Waltz' 

• Continued from page 17 



it several years ago as "Cherokee 
Waltz," is now doing the trans- 
lated version on Columbia. 

As "Jim, Johnny and Jonas," the 
ditty was Germany's biggest hit 
since "Lili Marlene* several years 
ago. It was recorded tliere with 
the Hula Hawaiian Quartet on tlie 
Deutsche Crammophon lal>el. 

European rights to the sone 
were acquired from Johnny Bond 
by Reuler & Reuter Forlags AB., 
ot Stockholm, Sweden, some years 
ago, and this firm placed it with 
Dr. Hans Gerig of Cologne, Ger- 
many, five months ago. Bond 
wrote the lyrics for both versions. 



STANLEY KEEPS 
RECORD INTACT 

HOLLYWOOD. March 19, 
-Hal Stanley, personal marv- 
ager to singer Kay Starr, boasts 
the enviable record of never 
having missed a recording ses- 
sion in which Miss Starr per- 
formed. 

Currently recovering from 
recent surgery, Stanley was 
put to the test this week when 
RCA Victor's artist and rep- 
ertoire chief. Joe Carlton, ar- 
rived here and scheduled a 
session for the singer. 

Stanley made the date, snd 
with the help of a bed set up 
at the studio, rested between 
takes. 



MARCH 26. 1953 



THE BILLBOARD 



GENERAL NEWS 23 



HOCUS-POCUS 



-By BILL SACHS - 



66 J WAS much interested in Bob 
Nelson's idea re the estab- 
lishment of a magic museum by 
the International Brotherhood of 
Magicians, as outhned by him in 
your column recently," writes 
Willard S. Smith, of Holden, Mass. 
"When national fraternal and aca- 
demic organizations are having a 
time trying to collect a dollar per 
member, etc., for homes, museums 
and such," contiimes Smith. "I'm 
afraid a magical society would 
hive a hard time collecting enough 
to put in a foundation. However, 
the question of a magic museum 
has been in the minds of many 
of us for some time. So, for the 
information of all magicians in- 
terested, the Society of American 
Magicians has an Archives and 
Museum Committee which has 
been studying the idea from all 
angles. And there are plenty! 1 
think 1 speak for the committee, of 
which I happen to be chairman, 
when I say that the project is too 
big and intricate for any one group 
to do very much with. The IBM 
mulfed a wonderful chance when 
Bill Durbin's Egyptian Hall a* Ken- 
ton, O.. was on the market. That 
could have been an IBM shrine. 
But to buiJd and maintain a mu- 
seum . , . well, we can dream 
can't we? Incidentally, magic does 
have a museum with every cer- 
taint>' that it will grow. It is at the 
Ringling Museum of the Circus at 
Sarasota, Fla. I visited it last month 
and « as pleased with the start that 
has been made. They have the 
Worthinglon, Chambers, Oursler, 
and McManus (Larsen) collections, 
or much of them, and plan to build 
aec-omniodations to display more of 
th em in the near future. This mu- 
seum, I would point out, is State 
subsidized, and that makes a dif- 
ference! Anyway, let's keep alive 
the idea of preserving that which 
is worthwliile in magic. There is 
so much more to it than just the 
latest trick." 



(^LARKE CRANDALL (The Sen- 
ator) pla>ed a repeat on the 



"Carrv Moore Show" over the 
CBS-f \' network last Friday morn- 
ing (IS). Warning of the Senator's 
second appearance on tlie Moore 
TVer came to us via a postcard 
which hit our desk last week. It 
read: "Don't say we didn't try to 
warn you that Clarke (The Sena- 
tor) Crandall will appear again on 
the Carp.' Moore show, which only 
indicates one thing to us— they 
must be getting pretty desperate 
at CBS. You will be able to miss 
timing in on CBS March 18 at 10 
a.m. EST. This admonition was 
sent out as a public serx'ice b^ the 
Senator's best friend— himself. ' . . . 
Word comes from London that 
Chris Charlton, eminent Britt^ih 
magician, is gravely ill in that city 
and tliat his present retirement may 
be permanent. . . . Charles T. Jack- 
son (Great Jaxon) postals from 
Webb Cit\', Mo., that he's been 
keeping busy at hotels, schools and 
dubs with his revamped tuin fea- 
turing lots of silk and illusions 
1 (Oriental). "What's become of 
^Will Rock and Wormald, the Ok- 
j lahoma Cit\' trixstcr?" he queries, 
j . . , American magicians slated to 
1 invade England in May include Dai 
Vernon, Faucett Ross, Ade and 
I True Deval, Frances Ireland, Jay 
' Marshall and Channing Pollack. . . . 
■John Calvert is back in the U.S.A. 
I after an extended stay in Australia, 
and has just finished a picture for 
Warner Bros, called "The Silver 
Chalice." . . . Vantcen the Magi- 
cian, who since November has been 
working at a private chib in Chi- 
cago as a party decorator and en- 
tertainer, or as \'an puts it, "glori- 
fied waiter," left there last week 
for Deming, N. N!., to join the 
CI\ de Beatty Circus, where hell do 
magic in the Side Show the coming 
season. . . . International Brother- 
ho«Kl of Magicians members on 
the sick list are E. H. Vilter 
(Zippy, the Magic Clown), 6133 
Dakin Street. Chicago 34; Lieut. 
Col. David S. Anderson, Ward 8, 
V. S. Ann> Hospital, Fort Belvoir, 
\'a.. and Mrs. Jeane (Hugh) Bur- 
nett, 40 East Norman Avenue, 
Da\ ton 5, O. 



RESTLESS 
PEOPLE 



I Continued from page 3 



and the Roman Catholic Church. 
. . . Bert Lahr has been signed for 
the "Colgate Comedy H(nir" of 
March 20, joining Gordon MacRae. 

Alixe Cordin, formerly casting 
director for "Norby" and "Stiidio 
One," has joined the Henry C. 
Brown talent agency where slie 
will take charge of the TV dra- 
matic department. . . . Randall R. 
McMillan, manager of purchasing 
for RCA Communications. Inc., has 
been appointed purchasing agent 
of NBC.... Jack Sterling, ring- 
master on CBS-TV's "Big Top" cir- 
cus show, became a father for the 
second time with the birth of a 
daughter. 



Confused TV 

• ContiTiited from page 2 



BURLESQUE BITS 



say anything. With spots you can 
concentrate on products and 
places." Also, he said, things are 
getting pretty much on a two-week 
notice basis, making for increased 
flexibility. He has spots scheduled 
at present on 133 radio stations 
and 70 TV stations in 37 markets. 

For the same amount of money, 
he said, he can get five times the 
commercial time on spots that he 
could get with network television. 
In other words, for what it would 
cost him to get three minutes of 
; time on a network show, he can 
get 15 minutes of spots— and pick 
I his places. Colson also said that 
, the cost of spot buying has gone 
down to about 85 cents a thou- 
sand, whereas the average for a 
network show would be about $5 
and some of the bigger ones would 
I run up to around $25. 
I The meeting here wound up 
I with a closed session on radio- T\' 
1 at which a new technique for 
I measuring sales impact of adver- 
; tisements and commercials was 
presented. The technique, devel- 
oped by Dr. George Gallup. Is de- 
signed to show whether the adver- 
j tising tested actually created 
I enough new customers to hold and 
improve its companies' competitive 
position. 

Other speakers were George Fry, 
NBC vice-presitlcnt. and Rodne\' 
Erickson. vice-president of Young 
& Rubicam, Inc. 



By UNO 



Ann Arbor, who w^as booked by ] strip, is a newcomer on the Hirst 
pave Cohn into the Club Samoa, wheel from many engagements in 
New York, March 11, for an in- Western theaters.' including houses 
definite sta\', will have cavise to on the Milt Schuster circuit. In 
rcnicnil>cr that the Famous Door I private life she i.s the w ife of Larry 
nitery adjoiintig is not the Samoa. Kane, house singer at the Hud.son. 
It all came about when she mis- I'nion Cit\-. N. J, . . . A note from 



NARTB Confab 

t Continued from page 2 



took one for the other for the re- 
hearsal. . . . Don Pickles, comic- 
emsee, according to Cy Mcssilte, 
i.s in his ninth week at the Club 



Mrs. Eddie (Beatrice Gay) Laurie 
to booker Meyer North tells of the 
death of Walter (Wally) Sharpie?, 
63, long-time burly straight man 



Mirror in Washington Albert and later in vaude, on March 6 

G. (Bozo) Baugh sends word that from cancer at his home. 63 Hur- 
on March 7 in Suey Welch's Sport b;:nk Street. Boston. For maiiv 
C:lub in Los Angeles, Johnny vears lie was one of a trio, the 
Maloncy, straight man at the New other two nieml>ers of which were 
hollies, was selected to head a George Shelton and Al Tvler. 
fund toward the purchase of a More recenllv lie was teamed up 
marker for the grave of J. C. Jack with ChaHie Naples. Surviving is 
located in Norwalk, Calif. He his widow, Helen ^^oon, f( 
urges contributions be sent either dancer, now a booking agent 
to Maloney or Bob Biggs at the The Beretania Tlieater in Hortolulu 
Nc\v Follies. . . . Comedian Danny features Orchid Kainoa, bur!\ 's 
Evans, pianist Joe Gcisler and tiewest strip. Same locale has Rita 
singer Ann Crews are the princi- Ravell headlining since January 5 
nals in a ticw cocktail lounge act at the Blue Note club 0|>era[ed"bv 
billed as "Guys and Gal" now be- Ed Sartan, who also tiwns the 
iTig exploited by all bookers. . . . Browii Derbv nearbv. Other prin- 
Jessica Rogers is convalescing at cipals at the Blue .Note arc Malami 
her home. 1610 Virginia Avenue, Taylor, female impersonator; Lain' 
lampa, after a major operation. Harper, vocalist, and Charles San- 

hriends are asked to drop her a los, ork leader Song writer 

line. ... A new niter>% the Cork and pianist Ray Walker's latest 
Club, opened in Miami last week ditt\'. "1 Found a Peach on Miami 
with eight strips including Hazel , Beach," is being atlopted as the 
Lee, Austine Merrill, Doris Althea, official song at Miami Beach. Emil 



Marry Blaine. Mona Ludwig, Jean 
Floder, Jean Mason and Kay Mar- 
tin, _ backed by musicians Link 
Andrews and Bill Merrill. . . . 
Vesta (LuVeeta) Vorhecs, stripper, 
and her hiLsband, Jay Thomas 
Fisher, concession operator, send 
word from their St. Louis home of 
the recent arrival of a new mem- 
ber of the family. Rosemary Avilla. 
Their son, Duane LcRoy, is regis- 
tered in a local school Betty 

Meyers is back in a new gadget 
costume shop of her own in New 
York. 

• • • 

Jao Cafara, talking womaa and 



Coleman's ork at the Balmor.d jlo 
tel at the resort is playing it on 
the Mutual Broadcasting System. 
. . . Tom Dugan, 66, former burly 
comic, was killed in a car crash at 
Reolanos, Calif., on March 8. . . . 
Rave Motte, of the burly and 
vaude team of Ra\ e and Pedro, the 
"Brazilian Nuts," operates an eat- 
ery in Louisville when he is not 
entertaining or busy boosting in be- 
half the many members of the 
Mary Mack fan club. . . . Kitty 
Roth is now wardrobe chief of the 
General Motors Motorama sho^v 
that plavs San Francisco from 
March 26 to April 3^ 



chairman of the counterpart com- 
mittee in the House. 

Gov't Day Program 

Interest in the unique upcoming 
Government Day program will be 
heightened by attention aheady 
being given to industrv' problems 
on Capitol Hill and at the FCC. 
In all likelihood, the Senate Inter- 
state and Foreign Commerce Com- 
mittee imder Senator Magnuson 
will have progressed deeply into its 
upcoming hearings on the broad- 
casting industry by the time the 
NARTB convention opens. 

Engineering sessions will be held 
May 25 and 26. A section of the 
program dealing excluslvelv with 
the radio will stress the following 
subjects: ".Automatic Operation of 
Program De^'ices," to be discussed 
by A. H. Lind, of Radio Corpora- 
tion of America and Phil Smaller, 
of Amtex Corporation; "Remote 
Control of Stations. Both Direc- 
tional and High Power." to be dis- 
cussed by A. Prose Walker, man- 
ager of N.\RTB's engineering de- 
partment; potential technical econ- 
omies in transmitter design and 
current FCC proposals involving 
engineering. 



THE FINAL CURTAIN 



BALES— J»e lean (Prle). 

Vtteran muslcinn and conc^tnlaiMlre, 
March 10 In Veterans' Hnnpital. Otnaha, 
of a heart attack. Durint Worlil War 
11, he was arrans^r for the 19lh In- 
fantry Army Band. Survived by hli 
dauRbtcr Jenc: his father, B, W. Baleia, 
College Sprlncs, la.: a brother. Pat, 
Searcy, Ark., and a -«l«tcr. Mn. Racbel 
McWtiorter. Kohoka, Mo. Burial. Uarch 

14 In College BprinBS. 

BERGEIt— I.eoii, 

72, retired iheBtrical agent, March 12 Id 
Atlantic City iN. J ) Hospual. He was 
best known a* manager of the old 
American Theater, a Jewish repertory 
tlieaicr In Plilladelphla, He was also 
credited with itafilDK the first sta8«- 
ahows at Philadelphia's Metropolitan 
Opera House after It opened following 
World War t. In later years he worked 
as an agent for choirs and cantors. 
Surviving are his widow. Nettle W.; two 
sons and two daughters. Services March 

15 in Philadelphia, with burial In Monte- 
flore Cemetery there. 

BOBLEIt— Oeargr F.. 

M. veteran circus musician. March 11 
In Augusta. Oa. For many year* he 
played cornet and flute In the Barnum 
A Ballev Circus hand. Survived by two 
sons and a half-brother. 

CAMPBELL^tanlcr. 

president of Preble County Fair, Eaton, 
O.. recently. (Dctalla la Fair aectUH.) 

CAFPEI.— Carl. 

62, father of Dnight Cappel, music di- 
rector ol Station WWSW, Pittsburgh. 
March 9 In that city. 

CATES — James Marvla, 
U, for many years electrician at the 
Pox Theater. Atlanta, March 10 In that 
city. Survived by hl« widow and a sis- 
ter. Burial in Westvlew Cemetery. At- 
lanta. 

DIAMOND— Mr«. Mally, 
57, former show - girl and night club 
operator. March 13 in Wildwood. N. J. 
In show husmess for 30 years at a 
singer and dancer, she performed on 
the Keith circuit and appeared In the 
'■Molher Goose Revue" with Bddle Can- 
tor. In recent years she was associated 
with her husband, Jack, In the opcrstlon 
of night clubs. Including the Martinique 
Cafe and previously the Riptide. In addi- 
tion lo her hunband. a son and a sister 
survive Services March 15 In WUdwood. 
N. J., with burial in Cold Spring iN. J.l 
Cemetery. 

OBBEN— Dana E.. 
concessionaire at Buckeye Lake. O . 
March B. of a heart attack. Ke was 

a member of the Ohio Showmen's As- 
aociaiion- Survived by his widow. Leola. 
and a daughter. Mrs. Joseph Kern. 

GOLDSCUMIDT— Oscar A., 

former eonduclor of the Royal Opera 
In Kaiisel. Germany. March 11 In New 
York, He was a nephew of Jenny Lind. 
■ the Swedish nightingale." His widow 
survives. 

HEIDT— Mary. 

80. mother of bandleader Horsce Heldt, 
recently in Alameda. Calif. She suffered 
a stroke a month ago. 

HTTTEN— 01*r. 

«7, character actor. March 11 In Holly- 
wood, of a heart attack. He had appeared 
in repertory In England In 1814. prior 
to romlnn to the U S . where he has ap- 
peared In a number of moiion pictures 
and TV films. 

IKERD— Percy. 

«4. veteran motion picture executive. ; 
March 10 In Twentynine Palms. Calif, i 
He had been associated with films for 
many years as production, unl". and 
business manoKer tor 30th Century-Fox 
tin well as Walter Wancer and various 
Independents His Ift-M Hollywood as- 
signment was as production head lor 
the screen version ol ■ Oklahoma." 

JENSEN— I-owis. 

73, eminent Danish cellist. March 4 In 
Copenhagen. For several years he was 
a meml>er of the Royal Opera Orchestra, 
but owed hu renown to his playing of 
chamber music wilh bis trio or quarlct. 

JONES— Mrs. Clarla. 

56. performer with Siebrand Bros.' 
Shows recent iv in Phoenix. Arli. Sur- 
vived by her husband. Willltm F.. a 
son, Irvine B. Carruthern. New York, 
and two sisters In England. Burial In 
Showman's Plot. Greenwood Memorial 
Park, Phoenix. 

KEEUAN— Michael <B<lrk», 

88 old-time showman, recently In Vet- 
erans' Hospital. Wadsworth. Kan. For 
many years he performed a whipcrack- 
Inf act on variouH circuses and carnivals. 
Burial in Veterans' Cemetery. Wads- 
worth. 

KINDLER— Frank X., 

long-time circus fan and organlier of 
the Mlniiesola grouP of the Circus Pana 
Association, at St, Cloud, recently. He 
was a retired llorl«t. Surviving are hla 
widow. Mary; daughter, Mrs. F. B. 
Harmon Jr.. Churlutie. N. C. and a son, 
Frank, of Los Angeles. 



KOLMAN— AntSB (Tany), 
bandleader and musician, recently tn 
Butte, Mont. He was vice-president of th« 
Butte Civic Concert Symphony. Survived 
by his widow and four sons. 



LAKE— Mayhew, 

73, Veteran composer and music arranger. 
March Ifi In Palisade, N. J. He started 
hl.i career playing violin and piano in 
vuudevllte and at IS Joined the Boston 
Symphony Orchestra. He wrote irrangc- 
mentii for musical comedies of Victolr 
Herbert, George M. Cohan and others. 
For 35 years he was associated with Carl 
Fischer, Inc , muilc publisher, as editor 
In chief of band and orchestra] music. 
Among his composltlona are "The Evolu- 
tion of Dixie, ■' "Love Buit«," ■'Indian 
Summer Suite." "The Evolution ol 
Yankee Doodle" and an opera, "Salem." 
Survived by his widow; two sons, William 
and Mayhew Jr.. both mulclans. and K 
daughter. Suaanne Lake, an actress now 
In "The King and I." 



Im Loving Menory 

or Owe Son. FaHMr mm4 BroHivr 

T. P. LEWIS JR. 

wli« pHMd away Msrcli 20, 1950. 

Capr««s«d bf 
Mr. « Mrt. T«d Lawla, O—r^lnm 
Lvwif, Jack)* luriit, slstvra 
Dorothy Hill A Lucilo Dohrawiky 



NBC to Extend 

• Continued from page 2 



Bye Again 

• Continued from page 3 



show will move to New York, and 
po.s.sibly there miglit be a change 
in (lie show's format. It is also like- 
ly that there might be a change in 
the staff of the present show which 
has Tommy Bartlett in the role of 
emsee, and Bob Cunningham as 
annovincer. Reports have been cxr- 
ctilated locally, however, that sev- 
eral name personalities have been 
considered for the emsee chore. It 
is definitely known tho that Bart- 
lett is still under consideration to 
remain in his posL 



tion, the web has had sponsorship 
problems \\ ith both the Sunday 
spectacular and the Tuesday hour. 
Hazel Bishop lias owned pieces of 
both shows and has differed most 
with the web. Reynolds Metals, 
however, wliicli is sponsoring three 
Sunday spectaculars this season, 
has apparently ii^dicated it would 
not renew. 

Should these "color spreads" sell 
as easily as the web expects, it is 
very likely that NBC's newly blue- 
printed Sunday afternoon sjiectac- 
iilars will also be made available 
on tlic same basis, unless a bank- 
roller who wants the whole show 
can be found. Maurice Evans will 
headline the Sunday afternoon 
show. Hallmark is said to be in- 
terested in picking up a portion 
of this tub. 



LARSSEN— Anna. 
79. one ol Denmark's leading actreaiM. 
March 8 in Copenhagen. After reUrlng 
from the stage In IKM ahe became an 
evangelist and was well known tn that 
work thruout Scandinavia. 

HERAN— Frederiv. 

67. formerly executive producer of Cam- 
brldge^Meran Productions, recently m 
Milan. Italy. He had financed several 
art film productions and held residual 
Interests In several motion plcturt and 
TV properties. 

HILLIQAN— Ted. 
former side show manager and ticket 
seller. March 9 In Cleveland He at on« 
time worked on John Robinson, Christy 
Bros.'. King Bros.'. Kelley-Miller. Wallace 
Bros.' and other circuses. Survived hj 
his widow. Dorothy, a son. Ted Jr.. RQd 
a daughter, Patty. 

NICHOLS_Mra. Jane. 

wife of E. L. Nichols. March 4 in New 
Kensington. Pa., of a heart attack. 

P.ARKER— Charles (Tardblrd). 

33, the Jau and bebop saxophonist, 
March 12 In New York. (See Music de- 
partment for details.) 

rODETN — George. J.. 
M. manager ol Station WHJB. Oreentt- 
burg. Pa.. March 8 In that city. H« 
Joined WEAP In New York In 1S23 and 
helped develop a plan for radio ne'.work. 
Later he became sales manager and then 
Pacific Coast manager for NBC. He also 
opened NBC's Chicago studios. Re waa 
one of the first men to sell radio broad- 
casting time and at one time headed the 
broadcasting section of Batten. Barton, 
Durstlne ft Osborne, ad agency. HU 
widow and two sons survive. 

POLI — Gcarge. 
descendant of b famous New Enplanfl 
theatrical family, March 13 In a New 
Haven. Conn, hospital. He was publldsl 
for Skating Vanities and Dancing WaWra. 
(Detatla la Onldeor scctlan.) 

PRVN— Willtans, 
secretary-treasurer of Preble County 
Fair. Eaton. C recently of food poison- 
ing. (Details In F&lr seellon.) 

RADZLNSKI — Stanley B.. 

57. lor more than 30 years a Pollah 
language radio announcer and com- 
mentator In Philadelphia. Marcti 14 tn 
that city. He was on the staff of WJMJ 
at the time of his death and formerly 
was associated with WDAS. Surviving 
are hU widow. Stella; a son and four 
daughters. Services March 19 in Phila- 
delphia and burlaJ In St. Peter's Ceme- 
tery there. 

RILET— Falrlck (FaO, 
38, veteran showman. February M la 
Las Vegas, Nev. Survived by a itep- 
daughter. Burial In Arlxona Showmen'! 
Rest. Phoenix, Arts. 

ROWLAND— Edward C. H.. 
73. lyric writer who wrote the ortfrioftl 
words of the World War I song. "Ma- 
dcmoliielle From Armentleres." March 13 
In Surrey. England. He wrote the song 
with It Canadian composer. Lieutenant 
Oits-Rlce. while being served in a cftle 
In Armentleres. 

SB ARPLES— Walter, 
former vaude acior. March t In Boston. 
Survived by hts widow. Helen. Burikl 
In Mount Pleasant Cemetery, Boston. 

STERN— Mlroslava. 
SS. Cxecb movie star, recently In MezI* 
GO CUy. 

TCHEN— DIan T«. 
M. performer with the Ringling Broa.' 
and Barnum 4c Bailey Circus, recently 
In SarasoU, Fla. He Joined the circus 
In 10311 and appeared with the Nallto 
Troupe, high-wire act. In I94t, he 
started his famed dog act with the 
Hamld-Uorton Shows. He had also ap- 
peared with the USD. His widow and 
five daughters survive. Burial In M ana- 
sola BurUl Park, Sarasot*. 

VADORAN— Darathy, 
S5, actress and former musical comedy 
star, March 19 in Hollywood. She made 
her debut In ISIM as a soloist with John 
Philip Sousa's band, played in vaude- 
ville, on the Broadway stage, in movies 
and on radio. She was known la prl* 
vate life bj Dorothy Vaughaa Cannon. 

WATSON— K. Braoki. 
Et2, director of news and public affaire 
tor radio Station WUBD. Peoria. 111., of 
a heaj-t attack Just before hie 10 p m. 
news broadcast March 17. Watson Joined 
WMBD Id 1937 after serving on The 
Pekin Dally Timet. Peoria Journal Tran- 
script »nd Peoria Star. During World 
War II be was ohlef of the Army's 
radio Boctlon In the European theater 
of operations. He was a lieutenant 
colonel when he returned to the State* 
Id IfrM. Survlrora Include him wMow. 
Beth. 

^' . 



OUTDOOR 



24 



THE BILLBOARD 



Communications to 



W. Rmdolph St., Chicao 1. III. 



MARCH 26, 1955 



Hamid Buys Special 
Comics for Ballyhoo 

Will Distribute Thousands of Books 
To Whet Steel Pier, Trenton Interest 



NEW YORK. March 19.-Comic 
books with special story lines and 
ni t work will be distributed in the 
thousiinds this year by George A. 
Hamid to promote patronage at 
tlie Xew Jersey State Fair, Trenton, 
and the Stee! Pier, Atlantic City. 

The promotional aids, especially 
produced by Custom Comics, New 
York, are three and one half by 
five and one half inches in size, 
contain 16 pages and are printed 
in four colors. Included on the 
front and back covers are special 
imprints documenting events, loca- 
tions, dates and special features. 



Death Claims 
George Poll, 
Show Publicist 

EAST HAV'EN. Conn., March 
1 9.— Promotion man George Poli. of 
Skating Vanities and Dancing Wa- 
ters, Inc., died unexpectedly early 
Sunday (13) in the Hospital uf St. 
Raphaels, New Haven, after hav- 
ing undergone major surgerv- 
earlier in the week. He is believed 
to have been in his early 50's. 

Poli, nephew of F. Z. Poli. came 
from a famous New England show 
family. His father and uncle 
founded the Poli theater chain, and 
his early years were spent in vari- 
ous phases of theater biLsiness. 

During the 10 years of his mar- 
riage to Margaret Daphne (Dee) 
Poli, his wife, the couple headed 
the Skating Vanities promotional 
and publicity organization, also 
performing similar duties for Hip- 
podrome productions and Dancing 
Waters. For a brief period during 
the span Poll did promotion work 
for Holiday on Ice. 

An earlier association was with 
tlie Frank Wirlli tlieatrical firm. 

Besides his wife, Poli is survived 
by a sister, Mrs. Jo Dc Mattv of 
East Haven. The funeral was held 
Tuesday momin g (15) from St. 
Antliony's Churcn. 



Hamid will use a minimum of 
50.000 Iwoks to balKhoo the New 
Jersey Fair. This l>ook has been 
especially prepared for and will be 
offered to fairs generally. The 
story has to do with an average 
American family visiting a fair with 
the father of the group document- 
ing the improvements made by an- 
nuals since he was a boy. All as- 
pects of a modern fair are treated 
with emphasis on the educational 
and agrtcultiual benefits offered 
by a gotxl c"ommnnity event. Presi- 
dent Eisenhower will be depicted 
with 4-H and KFA groups. 

For the Steel Pier, Hamid will 
use from .500.000 to 1,000.000 of 
the booklets. This involves the pro- 
duction of a book especially for 
the Atlantic City show place. The 
story has to do w ith a family group 
bound for Atlantic City encounter- 
ing Hamid. The history and cur- 
rent workings of the amusement 
center are brought otit as the story 
develops and Hamid is finally re- 
vealed as the owner-operator of 
the pier. 

Pnblislier of Custom Comics is 
(Continued on pag*. 44) 



GM Motorama 
Pulls 473,286 
At Los Angeles 

LOS ANGELES. March 19.- 
The third showing of General Mo- 
tors' new car presentation. Mo- 
torama, drew 473,286 people into 
the Pan Pacific Auditorium in Los 
Angeles in nine days ending Sun- 
day (13). The final weekend was 
a record breaker, drawing 134,452 
people in two days to hike the 
daily average attendance up to 
52,587. 

The total was slightly ahead of ; 
the 469,767 attendance figure set 
in '54. and far alwve the 359,000 
chalked up the previous j ear. 

Indication of the close relation- 
ship between modem merchandis- 
ing and show business was the 
statement of CM President Harlow 
H. Curtice Monday, that the Los 
Angeles show attendance reflects 
the market that awaits a manufac- 
turer who offers outstanding 
values." He added that it gave 
proof of a public interest "in 'the 
dreams of tomorrow' we annually 
incorporate into our show." 

The Motorama is schetluled to 
open March 26 at Detroit Civic 
Auditorium for another nine-day 
stand, w ith a lOO-car caravan mak- 
ing the jump this week. 



Tajama Game' Set 
For Dallas Fair Aud 

Hif Musical to Give 24 Performances; 
'Ice Capades' Will Replace 'Ice Cycles' 



North Names Burke 
Ringling Executive 



GOP's Bingo 
Plan Moves 
Ahead in N. Y. 

ALBANY, N. Y. March 19.-Thc 
Republican plan to legalize bingo 
in New YorK State, much slower 
than its Democratic counterpart, 
movetl closer to enactment this 
week by being reported out of tlie 
finance committee of the State 
Senate. It was hoped that the 
Senate would vote on the measure 
next week. 

The bill is an amendment to the 
Constitution and would require 
three years before coming effec- 
tive. There would have to be pas- 
sage by two successive Legisla- 
tures, and a State referendum. The 
Democratic plan would simply re- 
move the criminal penalties for 
playing bingo during the time 
needed lo amend the Constitution. 

It was the first time in recent 
years that any of the hundreds of 
bingo measures had managed to 
get out of the committee stage. 



SARASOTA. March 19.-MichaeI 
Burke, former advisor to the U. S. 
high commissioner iu Germany for 
four years, has been named execu- 
tive director of Ringling Bros, and 
Barium & Baliey CJircus and will 
represent John Ringling North on 
the show. 

He Siiid here Friday (18) that 
his post had been quite clearly 
defined as being second only to 
North. He expects to spend most 
of tliis summer traveling with the 
circus. 

Besides representing North on 
tlie show, he will handle North 
oil and real estate properties. North 
expects to go to Europe in Jime 
for several months. Henr\' Ringling 
.North will be in the show from time 
to time thniont the year. 

Burke said he was a free-lance 
movie writer before World War 
II. In tl 

Henrv North and they ha\e been 
frien(^s since. After llie war Burke 
was a contract writer for Warner 
Bros.' Pictures aud then went to 
Rome for another film company. 



From there he moved to Germany 
and the high commissioner s or- 
ganization. He said he met John 
and Henry North several times in 
Europe and first was approached 
about the current position about 
IS months ago. Burke said that in 
his movie work he did not kno\v 
Milton Pickman, now special pro- 
motion director of the circus, but 
that they met on the show last 
>'ear. 



DALLAS, March 19.-"The Pa- 
jama Came," current Broadway 
musical hit, will be the Auditorium 
attraction for the 1955 Texas State 
Fair here, w itli "Ice Capades In- 
ternational" replacing "Ice Cycles" 
as the fair's ice arena attraction. 

"The Pajama Came" will follow 
the same schedule as last year's 
"King and I," playing 24 perform- 
ances begiiuiiiig Friday night, 
October 7, and continuing thru the 
Saturday matinee, October 23. 
Ticket price scale irt the 4,285-seat 
auditorium is expected to remain 
the same as for the fair's previous 
aud attractions, a $4.80 top. 
Bonanza for Shows 

National company of the show, 
wliich w ill appear at the fair, stars 
Larrv Douglas, Fran Warren and 
Busier West. 

Fair here has proved a bonanza 
for national companies of New 
York show s since the end of World 
War II, with "South Pacific" gross- 
ing S.394.422 in 1950. "Guvs and 
Dolls" S.321..346 in 1951. and "King 
and I" 5272,734 in 1954. Variety 
shows starring Dean Martin and 
Jcrrv Lew is in 1 952 and Ethel 
Merman in 1953 grossed S306.000 
and $248,000 respectively. 
"Cycles" in 10 Years 

The switch in ice shows was 
made following a series of confer- 
ences between Clarence E. Linz, 
president of the Dallas Ice Arena, 



both ice shows. Linz pointed out 
that "Ice C\cles" has appeare<l at 
the Dallas Fair successfully for 
10 years and holds all attendance 
records at the fair for an indoor 
attraction. For the past three 
years it has successively broken 
its own records. 

The "Ice Capades" booking is 
expected to give impetus to the 
popularity of the ic-er at the Texas 
fair. Harris said "Cycles" will con- 
tinue lo play other cities in the 
Uriite<l States and Canada and that 



"Capades" bookings are being re- 
arranged to permit the show to 
play Dallas. 

"Ice Capades" will play 24 per- 
formances at the fair, just as 
"Cycles" {lid, starting Friday night, 
October 7, ai;id continuing thru 
Sunday, October 23. 



EUROPEAN ROUND-UP 



Wagner Cites 
Heavy Book, 
Lists Staff 

PHILADELPHIA. March 19.- 
Thrill show promoter Buddv 
Wagner says hLs 1955 route of .still 
dates and fairs is all booked, and 
contemplates a 200-show season. 
Last year tlie unit played 179 
jierformances. he said. 

The Ford - equipped Tourna- 
ment of Thrills and Stunt Capades 
crews will open in May and plav 
several major Eastern dates, fof- 
low ing with other still dates attd 
fairs that will lake the unit as far 
west as Iowa this year. 

Major dales contracle<l were 
given as Philadelphia. Providence; 
Springfield, Mass.; Jersey City, 
• 1 . 1 Ti Ti ■ 1 r Baltimore; New London. Conn.; 

and John H. Harris, produc-cr of ^ Ri,h„„nd, and Pitman, K. J. Aid 

m booKutg several ot the N ew 
England and New York fair dales 
was received from the Al Martin 
agency of Boston. 

Wagner said the show title has 
been rest>led and the show equip- 
ment will feature two-tone color 
combinations. Bob LaBay will be 
back to head the stunters as track 
manager, Harry (Lucky) Walters 
will return with his d> namitc cof- 
fin act, and John Purtill, now 
handling the Syacuse Shrine Cir- 
cus, will return as publicity chief. 
Advance crew will be under Ray 
\ Vaguer. 



Schumann and Radio Circus 
Start Season on Continent 



GOTHENBURG, Sweden. 'on ballyhoo. Thru a tie-in with 
March 19.— First circus to Ice off Radio Luxembourg it presents 
N u-v aild OSS lie met Sweden was Circus Schumann, many radio names and also carries 
' ' " ' 'of Copenhagen, which opened Sat- on a series of talent contests which 



day night (5) in the big Lorens- 
berg Circus arena. Schumann usu- 
ally plays here for 15 da>s aud 



are a big draw. Added crowd- 
pullers are thrill and "freak-type* 
acts which are presented on the lot 



then jumps to Stockholm for a e\er\ day. This season the cirk has 



Corning, la., Skeds 
New 4-H Building 

CORNING, la.. March 19.- 
Plans for construction of a new 4-n 
building at the fairgrounds ha\e 
been approved by the Adams 
County- fair board. A contract for 
.$17,3 1 3 w.-is awarded the Pratt 
Construction companv of Red Oak 
for a 60 by 130-foot building to be 
completed by July 15. Included 
in the new building will Ix" an of- 



imilar indoor stand in the Djur- the whale "Goliath" on exhibition, fjce, restrooms, a homemaking de- 



gardcn Circus building. 



being managed by Albert Schu 
mann, who has taken over since his 
father, Oscar Schumann, died 
shortly before tlic wind-up of last 
season. Ho conliiuies to in 
the ring with his wife, Paulina, in 
presenting their Liberty an{l high- 
school htuses. Acts engaged for 
the Swedish dates include Oscar 
Fischer's three big elephants, the 
aerial act of the Three Dinats; 
I'wo Oswinis, antipodisls; Joschi & 



Terre Haute Shriners 
Ink Snyder Swim Unit 

TERRE HAUTE, Ind., March 
19.— The Zorah Shrine Temple here 
has booked Sam Snyder's "Water 
Follies of 1955" as a replacement 
for its animal circus, lodge officials 
announced. The swim and dive 
unit will play here Jime 17-19 
with three night and two afternoon 
shows scheduled. 



Allan Herschell 
Sells Two More 
Twisters in East 

NOR I H TONAWANDA, N. Y. 
March lO.-Tu o new T\visteisjt.ue \vVb^^ aero comics; Two^Apollos, 
' " hand-to-hand; Anio & Rita von 
Bolen, ilhisi(misls; X'iril, plastic 
poses, and the Steckels Trio, a new 
clown group. A dog act, group of 
chimps and Niklas, dwnri cl4)wn, 
please the moppets. Circus got off 
to a good start with packed opener 
and three shows on Snnday (6). 

Most of the Scandinavian cirks 
will hit the road on Easter Mon- 
day. Cjrcus Schumann will return 
to Denmark for its regular summer 
season at its midtown arena in 
Copcnhagt n, first week in May. 
Radio Names Featured 
Radio Circus teed off Sahirday 



the Gery Trio, aeri.il motorcycle i parlment room for girls. 4-H ex- 



This season C:ircus Schumann is thriller; Fattini, high sway-pole, | |,jbits and a large main auditorium, 

' and Gnidleys Midget \ illage. j The building will be of cement 

Circus bill presented under the blocks and have a dome-lype built- 
(Cfltilinued on ptf^e 44) up roof. 



BUSINESS DROP SEEN 



been sold by Allan Herschell Com 
pany here, bringing to eight the 
nimiber sold since the new major 
ride was introduced by the com- 
pany five weeks ago. 
i The new purchases were made 
by J.uues E. Mulheni. Lake Qnas- 
sapaug Park, Middlebury, Coim., 
and Clemcnton Lake Park, Clem- 
enton. N. J,, by Mildred G. Eldred, 
secretary. 

Until the Allan Herschell Com- 
pany can catch up with orders for 
tlie Tw ister. it has annoimced that 
it cannot promise delivery for sev- 
eral months. 

The first Twister was delivered 
to Larry Kane, Ronnie. Inc., Re- 
vere, Nlass., who has set up the 
new ride and has it in operation. 



Amusement Folk Protest 
New York's DST Extension 



NEW YORK, March 19.-Thea- 
; ter people and outdoor showmen 
protested this week against the 
city's proposal to extend daylight 
saving time for an additional 
month. Opponents of the measure 
cited the decline of business gen- 
eralb' experienced by amusement 
elements during DST and pre- 



Universally accepted is the fact 
that midways, whether transit or 
permanent, put on their best ap- 
pearances after dark when the col- 
orful lighting systems brighten 
things up considerably. As is the 
case with painted showgirls wait- 
ing to go onstage, the midways 
are most attractive w hen their color 



put thru. 

The trouble DST causes in this 
section is no different than that 
experienced elsewhere in the na- 
tion, as far as midway experiences 
are concerned. Carnivals, parks 

^ _ ^ iuid other phases of the outdoor 

(12) on its simimer tour of France, 1 business, with the possible excep- 
in the Paris s-.tliurb of Saint-Denis, lion of circuses, find that the 
This cirk, directed bv former circus longer da> light hours discourage 
press agent Jeau Coupan, splurges attendance during certain hour*. 



dieted a furtlier lag if the idea is ■ schemes radiate cliecr under the 



lights. 

Patron Stalling Feared 

Besides the nighttime attraction 
of the midways, DST has another 
facet in its effects on outdoor show 
business. This is the reluctance of 
the customer to leave home until 
it gets dark. In the summertime, 
no matter what the hour is, the 
(Continued on page 44) 



MARCH 26. 1955 



THE BILLBOARD 



GENERAL OUTDOOR 25 



3-YR. PROJECT 

N. Y. Starts 
Staten Island 
Improvements 

NEW YORK. March 19.-The 
city started work Wednesday (16) 
on its improvement project at 
South Beach, the two-and-a-half- 
mile strip between Fort Wads- 
worth and Miller Field on Staten 
Island. Estimates are that the pro- 
gram will require three years for 
completion and will cost some 
$6,460,000. 

More than 2,000,000 yards of 
fill will be applied after dredging 
in lower New York Bay as the 
beach strip is widened. Besides 
the new beach, the plans call for 
park, parking and nK:reation facili- 
ties, plus bus stops and concession 
buildings. 

Commissioner Robert Moses es- 
timated that 1 ,500,000 persons 
would use the facilities during the 
first year. Proposed beach fees are 
10 cents for admission and 50 cents 
for parking. 

The Improvements entail razing 
of several areas and shuffling of 
zoning laws, which are forcing the 
elimination of some of the area's 
summer bungalows and concession 
stands. 



A Roileo Ride - ' 'i 

it Choo Choo Ride I 
A Speed 8ajl Ride I 
Kiddie Aulo Ride ~ 
4: Rocket Rid. ; 
■M Pony C.rf Ride 
* A,m, T«»k Ride ' 
it Miniature Trains 

KING AMUSEMENT CO.^ 

Ml. Cleincnt. Mkh. 



Penguin Show 
Plays Markets 
In San Antonio 

SAN ANTONIO. March 19.- 
Tom McLaughlm's live penguin 
show just completed a three weeks' 
engagement for the Handy Andy 
Super Markets here. Set-up was in 
line with the current trend of super- 
marts and shopping centers to use 
entert;iinnient and amusements in 
their promotion. 

This unit, a walk-thru show, ap- 
peared at each of 18 stores in the 
chain. Mclaughlin said the com- 
pany bought tlie show for a flat 
daily fee and gave it free to cus- 
tomers. With the chain's news- 
paper, radio and TV advertising 
giving the penguin show much at- 
tention, the display drew up to 
5,000 persons daily, he said. 

McLaughlin, experienced show- 
man and circus agent, said he be- 
lieved tlic new sliopping center 
field is open and worthwhile to 
walk-thru shows and that he ex- 
pects to investigate it further. He 
quoted the chain manager as say- 
ing the company had found special 
attractions have paid off in a big 
waj. 



NEW FEATURE 



SMITH RIDES 

for profits 




SMITH SMITH 



Water Ski Act 
To L. A. for 
Indoor Date 



NEW YORK, March 19.-The 
new indoor water ski act with its 
rigging has been booked into the 
Sportsmen's Vacation, Boat & 
Trailer Show, set for April 14-24 
in Los Angeles, according to pub- 
licist Vic Oristano. The circular 
tank device was unveiled last week 
at tlie New Sports & Vacation 
Show in Kingsbridge Armory. Oris- 
tano and water skier Bruce Parker 
are two of the tank owners (The 
Billboard, March 19). 

Running nine da>'S and 10 
nights, the new Gotham enterprise 
had a good week at the box office 
and has arranged to repeat next 
year in the large hall during the 
weekends encompassing Washing- 
ton's Birthday. 

In 19.56. it was claimed, the new 
show will also be put on in Roches- 
ter's new coliseum the first two 
weekends in Februar>'. 

Show properties booked into Los 
Angeles, where W. Wenier Buck 
and Mel Morrison arc the promot- 
ers, include the ski tank with 
Parker and her performing troupe, 
and a deep, five-sided tank with 
plastic walls for aqua-lung demon- 
strations. The new show also owns 
two shallow fly-casting pools. 



I. Q. Units 
For Venezuela 

NEW YORK, March 19. - A 
multi-unit, cash in advance deal 
resulted Thursday (17) in the ex- 
porting of 10 I. Q. baseball pitch- 
ing machines to Caracas, Vene- 
zuela. Chuck Henderson of I. Q. 
Baseball Machine Corporation, 
said the purchaser is Venezuela 
Supply Corporation, an outfit 
which has numerous and varied 
holdings in that South American 
country', and which maintains a 
New York office. 

The machines will be set up in a 
cage patterned after that in Pali- 
sades (N. J.) Amusement Park. The 
owners will contract locally for the 
netting and the inclined surfacing 
which acts as a ball return. 

Venezuela, which supports base- 
ball in avid fashion, will have its 
batting cage set up outside the 
Caracas Stadium. There are two 
seasons of play there, consisting of 
two leagues, thereby assuring ycar- 
around traffic past the location. 
Problems faced by I. Q. included 
converting the mechanisms to 50 
cycle instead of the American 60 
cycle, and adapting the coin slots 
to take bolivars instead of dimes i 
and quarters. 

Henderson said an additional I 
five machines have been ordered 
for Playland Park, Inc., the new 
operation promoted by Bert Lewis 
and Bernard Cobin. 

Spring training films taken 
at the Brooklyn Dodgers camp 
showed the large "I. Q." label 
prominently. The films are being 
seen in theaters and on TV screens. 



Eskew Lists 2 
Rodeo Dates 

NEW YORK, March 19.-Sign- 
iiiE of dates for the Jim Eskew 
rouco presentation in VVaverly, 
N. y., for July 1-4 and Smefhport, 
Pa., September 12-17, was claimed 
this week. 




^MINIATURE TRAINS 
^ jforEVERY LOCATION 

MINIATURE TRAIN CO. 

Rf NSSIIAER, INDIANA 



Portuguese 
Sets Import 
Of Bull Ring 

NEW YORK. March 19. - A 
stylized form of bullfighting, Tour- 
ada, w ill be brought from Portugal 
this summer by millionaire sports- 
man-rancher Jose Rosa Rodrigues, 
according to International Prcscn- 
talioiis CJorporation which is han- 
dling the attraction. 

Tourada is an offering wherein 
the horseman tries to plant four 
bandarillias, long barbed sticks, 
into n thick foam rubber s:iddle 
strapped on tlie shoulders of a bull. 
He does this as his mount crosses 
the path of the bull at right angles. 

When the barbs have been 
placed a team of forcados, un- 
armed, approach the bull in single 
file, throw themselves onto the ani- 
mal and w restle it to a standstill so 
that it can l^e caped out of the 
rinc. Rodrigues plans to import 
20 horses, Lusitatuan stallions, plus 
100 bulls. To protect the horses 
the bull's horns are sheathed with 
a thick leather guard, padded with 
foam rubiM;!^ 



Ohio Cele Sets Dates 

WOODXTLLE. 'O., March 19.- 
Woodville's 13th annual July. 4 
celebration w ill be held June 30- 
July 4, Henry Herkel, committee 
president, announced. Event is 
sponsored by the Legion and local 
fire department. Gooding Amuse- 
ment Company will supply the 
midway attractions. Also planned 
is a car giveaway, fireworks and 
free entertainment. 




* MERR Y-GO-ROUND 3 abrean-children & ailultl 

* ROLLER COASTER 

* WATER BOAT RIDE 

* WHIRL-A-ROUFfD 

* FERRIS WHEEL 

* LOCOMOTIVE TRAIH 

* ROCKET FIGHTER 

* CIRCUS RIOE 

* JET AEROPLANE 

* CHAIR-O-PUNE 



All ridaft coni«l«M, 
1 n c t u d t n V fancM, 
cUctric tisntf raady 
to op«rat«. Tarms 
•rraniad. Illus. cir^ 



■ fr* 



STANDARD KIDDIE RIDES 

MANUFACTURING CO. 
301 E.Broadwoy.Long Beach, L. I.; N. T. 
Phenet:LOng Beach 6-7361 and 6-5594 



CAROUSELS-ORGANS 
KIDDIE RIDES-TRAINS 



n. E. Ewart Company 

707 E4st Creenlc.f Strc«« 
Compton, California 



ILLINOIS FIREWORKS 

WORLD'S tARGESr 

MANUFACTURERS AND 'EXHIBITORS 

Known everywhere. C»Ulogo» mjilfld 



$4,000 qxoss 
in 11 days 




KIDDIE BOAT RIDE 



Thot's what one owner took In with his Allan Herschell Kiddio 
Boat Ride. Other operators olso report high grosses. It's profit- 
proven, sofe, thrilling, and with o high capacity. Equipped with 
Allan Herschell Fluid Drive for smooth starts ond stops. No 
clutch to wear out or adjust. Timer ond motor starter in cast- 
olumlnum, all-weather control 
box ore standard equipment. 
The Kiddie Boat Ride Is easily 
corrled on a 20-foot truck* 





**(«R» CO-tOUNOS • lOAT RIDE • KiDDIE AUTO tlOt • PORTAIlE iOlUR COASTEt 
iOLir CAIfRPlLlAR • SKY JiGHIIt • TANR RiOE • luGOV RIDE • GASOllNI SPORT 
CA« • RECORD PLAYERS • MIRRY-OO-»OUN0 ItECOIOS • TAPES • RIDE TIMEIf 
CANVAS TOPS • SIDE WALLS AND COVERS • PARTS AND ACCESSOUKS 
FOR ALLAN MEitSCHELl AND SPILIMAN RIDES 

ALLAN HERSCHELL 

COMPAHV. INC. 

"World's largnt manufacturer of amuttment riVes" 



NATIONAL'S many years of experience 
in building the finest 




Absolult oituranc* ihot Nation aNd«tign«d Kiddielandt ar« tht most mod»rn, 
>af«it ond tvrett "crowd-pulleri" ovoiloble. 

Writ* for infofmalion on th«i« famous Notionol RicUi ond Dovic**. 



C«nh*ry Ftyor 
C«asl«r Cors 
Mirror Moio 
FunhouttS 



Trocklou Tram 
Largo Cootrort 
OU Milb 
MiOs Chulo* 
r Jr. 



NATIONAL AMUSE. DEVICE CO. 



I.u9h>ng Mirr..* 
Ki4Mi. F.rri> WM 
Pony Tror 

Box ttt, VAF 

Day*on 7, Ohio 
Phono; MEItou 2M 



TUBS O-FUN RIDE 

48 PASSENGER, KIDDIE-ADULT 

Owners have reported enormous profits with this ride 
throughout the 1954 season. Will earn $50.00 to $40.00 
per hour. Alt ages ride. Heavy duty construction. 

Price, Only $2,750.00 

HAMPTON AMUSEMENT CO. 

Portoge DeSioux (Phone Skyline 3833), Missouri. 



YOUR AMERICAN RED CROSS IS ALV/AYS 
THERE AFTER TRAGEDY STRIKES 



26 GENERAL OUTDOOR 



THE BILLBOARD 



MARCH 26, 1955 



7,000,000 PEOPLE PLAYED 

LAST YEAR IN PARKS-RESORTS-ARCADES 
• ••••• 

SOON THOUSANDS OF PEOPLE ALL OVER 
AMERICA WILL DIG IN THEIR POCKETS 
FOR NICKELS TO PLAY SKEE-BALL FOR 
FUN b FROLIC 



BE SURE YOUR PATRONS WILL 
BE DICCINC FOR YOU TOO. 

INSTALL SKEE-BALL THIS 
YEAR FOR SURE 



PHILADELPHIA TOBOGGAN CO 

130 E. DUVAL ST., PHILA. 44, PA. 




70 CONCERTS A WEEK 




,..<«', ""Mil 



• "'r't'll CO*'*""' 



Tw» cvmplct* tfoubU-hc*rftd Tr*iM, dl«iel-tvp« xnd campl«t« vquipmtnt. 

C««u*tH •( faur •!,■>»*■, miftit csachac and one mile of track. 
WHfing to inttall and laa«a en p«rGenta(t pr flat rantal basis. 

Csmptata tquipmant «r four toachei witli twa aniinas and halt mil* ot track. 

HODGES AMUSEMENT AND MANUFACTURING CO. 



$ 



1415 WEST PRUITT ST. 

Til«»hMi«: 



INDIANAPOLtS 23. INDIANA 
MClroM 1-1527 



$ 



The rur-A-a;H(RL R«cie 

"Best Buy In Rides Today" * Very Popubr and Prolilibia 

* CtMi Looking * {ood Qiullt) 

* Well Bvill * Economical 
ind wkel a * iepealerll 

SELLNER MFG. CO. 

Faribault, Minnesota 




PARKER DOES II AGAIN 

W» or* moving to NEW and LARGER Ouarlart. IncrvoMd 

O"" Production, No Diiappointmx^tt, Spring Deli vary on All Rtd«i- 
Full Unm of New R!d«i prk«d from S900.00. THE FAMOUS TEEN AGER 
\/ CARRY-US-AU for at liMl* oi $5,500.00. Tim* »al«i arranged. For 
particular! oddrvit 

PARKER AMUSEMENT CO. MONTICELLO, IOWA 



Europe's Musical Programs 
Recall U. S. Days of Yore 



By TED WOLFRAM 

C0PE\'H.\(;E\. Miirch 19.- 
Oiice a \itul cleincnl in Ameiicun 
ark operati()iis, the band concert 
las been retained in European 
spots and e\en developed (o where 
in one park, Ti%'oli, there are 70 
e\ery week. Tivoli Snnnner dir- 
dcn .spent more than Sl.oT.ll-l.iO 
dnring the 19-54 season- May 1 to 
September 12— in salaries for band 
d orchestra leaders, mn.sicians 



weekly are gi\'en by the three big 
orchestras of the W'ivex Restau- 
rant on lite open-air dining terrace 
inside the park. Altogether there 
are an average of TO free concerts 
a week, tlie exact number depend- 
ing on how many guest bands or 
musical groups visit the park. On 
some da\s as many as 10 big bands 
parade thru the park or give con- 
certs on tlie open-air stage. Dance 
halls, cabarets and restaurants of 



,d soloists. Pnicticallv its onlv ! 1*'*^ ^'''e T'^P'''^'' ^ '"■"K*^ 
direct ca.sh income from' this music ' n"'?>"ans, singers and en- 



w.is $11,183.71. 
Ti\()li does not 



aim to make 




direct profit from its concerts but 
feels that this music is a prime 
attendance builder as it not only is 
building a bigger and eostU- con- 
cert Hall, i>ut is also spending a 
large sum to ctmipleteK' rebuild 
the stmcttn-e in which the Tixolii 
Guards (lM>ys band) ha\e their 
locker room and reheal^a! hall. 

While the park'*; present C-oncert 
Hall seats only 1.226 pei-sons, its 
stage i.s occupied by the Ti\-oli 
S>mphony Orchestra, which has 
oC musicians for most of its con- 
certs but is augmented by 7> for 
special concerts. During the 195 i 
season 360 c-oncerts were iii\eii in 
the Concert Hall, of which 315 
w ere gratis to park patrons. Other 



tertainers, but tliey are paid by the 
operators of (he establishments in 
which tliey work. With the excep- 
tion of the Tivoli Guards all 
musicians arc union members and 
receive union scale or higher. 



AHC.VDIA, Fla.. March lO.-Tlie 
DeSoto County I'air .Vssocialion, 
of which A. G, Erickson is man- 
ager, has disclosed there was a 
profit of S4.100 from the second 
aiirnial fair earU' in January. 

In rc|>orls made on the fair it 
I w as <Iisc]osed that the buildings on 
were concerts w ilh guest condnc- (he fairgroutuls represent an in\ est- 
tors or well-known wiloists, for rnent of S2 1.327. George Wallis. 
uhicli moderate admission fees head of livestock exhibits, nrged 



Arcadia, Fla., 
Racks Up $4,100 
Net on '55 Run 



High Act Law 
Repeal Looses 
In New York 

ALBANY. X. Y.. March 19.- 
The bill to repeal the Stale's "aerial 
act law" was killed this week in 
the State AssembK 's rules com- 
mittee, ending its chances for this 
year. Proponents began planning 
to reintroduce the measure with 
stronger support in 195fi. 

The controversial law places 
certain qualifications on the use erf 
high acts. Since criminal action 
wonld follow an accident, respon- 
sible ]>ar(ies have withheld iKwk- 
ing high acts in tlie Stale in many 
instances. 



were charged, 

Guest Bands Used 
In a few ca.ses guest bamls or 
musical groups, such as tlic U. S. 
.\ir Korce Band, appeared in con- 
certs for which a small fee was 
charged Init turned o\er to some 
charity fund. The cost of the con- 
certs "was S108,I05.73 while the 
income from ticket sales was 
SU. 183.71. Svend Christian 
Kelumb is nnisical director of 
Tivoli and the usual conductor of 
the Symphon)- Orchestra, but guest 
C(»nductors such as Eugene Or- 
mandy, Rudolph Dnid>ar and 



cattlemen to start now readx ing 
their anim.ds for next year's fair. 

Manager Erickson 's suggestions 
for improving the 1956 fair in- 
cluded: 

Selling the balance ($-1,100) of 
fair certificates; holding a mem- 
l)ership campaign, So and np for 
membership, open the 1956 fair on 
a Sat«rda> ; reduce admission 
prices (adopted); free parking on 
fairgrounds (adopted); purchase a 
public-adtlress s\slem. 

f^omplete the construction of the 
w ildlifc bnihiing; floodlight the 



Mercedes, Tex., 
Stock Show Pulls 
Record 104,000 

MERCEDES. Tex.. March 19.- 
The Rio Grande \"alley Li\eslock 
.Shows closed its Ifllh annual run 
here Sundav (13) after drawing a 
total attendance of 104.000 in four 
da>s. Tins figure topped last year*$ 
count by 40,000. officials an- 
noimced. 

The show's rodeo, leading at- 
traction of the run, w as seen by an 
estimated 22.000 in four shows. 
Casey Tibbs. former world's cham- 
pion cowboy, topped the money 
w inners. The annual sjient S65.0(>5 
in plant iinpro\ements this vear, 
including constrnclion of a new 96 
by 200-foot coliseum and livestock 
building, paving of streets and im- 
provements in lighting. 



Dean'bixon. Irom America, and "^'I'l""? ^" 



Sir John Barbirolli, fr()ni England 
have led the orchestra the past 
two seasons. 

Aside froni the S\mphony Or- 
chestra tlie park has two 2()-piece 
concert bands for free open-air 
concerts. Last season the Prome- 
nade Pavilionen band shell was oc- 
cupied bv Elo MagiuLssen's band, 
which also played for tlie free 
performances of the pantomime 
ballet theater every lu'ght. Aage 
Bonde Larsen directed the hand of 
the Music Tribune, which also 
played for the free performances 
on the open-air stage e\erv night. 

The 100 bc.\s of the Tivoli 
Guards receive a thoro musical 



tiie midway area; hold die main 
parade on opening day; schedule 
more afternoon performances and 
less night attractions; restrict passes 
to an absolute minimum; seek sur- 
plus rac-e track funds from county 
for prize money and improve- 
ments; correct inequalities in con- 
cessions and seek better publicity. 



Clinton, Tenn., 
Names Mcllwain 

CLIX rO\. Tenn., March 19.- 
I L. M. Mcllwain has been elected 
president of the Anderson County 
C'ommunity Improvement Eair A.i- 
I sociation. Other officers are H. V. 
Wells Jr., vice-president; Charles 
Sweet, secrctar\ ; Robert Johnson, 
assistant secretar\', and H. F. RutK* 
, erford, treasurer. 

I At a recent mcethig, fair officials 
discu.ssed using recreation center 
facilities for the 1955 exposition, 
including the possible use of tlie 
football field and lights for a night 
aw ards show. 



Prince Albert Ex 
Expects Decision 
On Class A Rating 



I'lUXCE ALBERT. .Sa.sk.. March 
19.— The federal go\ernntenl's de- 
education and are pri>\ idcd « ilh ! cision on the mat'cr of an ".\'" 



Rala uniforms and e<|uipnieiit, pliK cla.ssificalion for the Prince Albert 
many special privileRes. Cost of Exhibition is expected in the near 
this is iuchidi-d in the "Special future. aceordinR to S. I. Small. 
.Arrangements budRel, inchidiuR I p;,st president of tlie Prince Albert 
fireworks drsplays and special Agricultural Societv. 



Viiiiiii iiiii mtnmK ini i iii ii i i i i ii ii mtttttnm mt^tiittt tntmt nt i tiTit itit nn nnia 



NEW FOR '55 

The new Kiddie Turnpike Ride has amazed everyone in the 
outdoor field with its huge grosses; its kiddie appeal; its 
versatility. Greatest new ride In twenty years. Park, and 
portoble models available. 

B. A. SCHIFF AND ASSOCIATES 

901 S.W. 69th Ave. Miomi 44, Fta. 



events, which expended ^52,699, 
72 in 19-54. All of this adds up to 
a lot of money for free nuisic. 
Opcn-Air Concerts 
Patrons actually gel nuuiy more 
free concerts than lluise listed 
a!>ove. During most of the season 



15 aftenioon and exenlng concerts ! inent. 



Small made a request for re- 
classification to James G. Gardiner, 
fetleral minister of agriculture, dur- 
ing a recent trip to Ottawa. Should 
the rr(|ncst be gr.intcd. (he society 
would receive a much higher finan- 
cial grant from the federal govern- 




TICHCTS 

t ROLL •».»• 

EACH UMTHMM. IML %Ua 

— IB »t rsc mwu 



WELDON, WILLIAMS & LICK 

rORT SMITH. ARKANSAS 



OLD IDEA, NEW VERSION 

Mangels Revives an Early 
Kid Ride for 1955 Market 



Wapping, Conn., 
Names Officers 

WAPPING, Conn.. March 19.- 
\\'illiam A. Park has been elected 
president of the Wapping Fair, re- 
placing Walter G. Foster, who 
served in the post for nine years. 
Park had previously been financial 
: secretary. 

Walden Collins was re-elected 
vice president; Levi Dewey, treas- 
I urer, and Mrs. George Potter, re- 
I cording secretary. Newly elected 
are .Mrs. Leonard Barter, corre- 
! sponding secretar)'. and Robert 
' Tucker, financial secretary. 



Amcrka's Feremttl j 
Fik, (arnltal and Show Printers j 



Pktorlal Slodi Ptilers tai Dales 

tor your 

CIRCUS - FAIR - CARNIVAl 
PARK-JtOOEO— SKATIH6 BIHK 
AUTO RACU ~ CELEBRATION 




NEW YORK. March 19. - A I 
3n-year-oI<l kiddie ride is being re- 
\ ived by the William W. Mangels 
Company, C(Hie> Island manufac- j 
tiirers. It hasn't been since the 
1920's that the firm has turned 
out its Kidilie Whip, a perfectlv ' 
scaled-dow 11 version t)f the adult i 
Whip. I 
The Kiddie Whip was shunted 
aside w hen the company started 
making juvenile riding devices, 
and soiije of the early Kiddie 
\\'hips are still in existence in 
amusement parks such as Forest 
Park Highlaiids. i 
' III retvnt >ears the Mangels 
firm has scored suc-cesses with its 
i Roto-Whip,/'a circular ride w hich 
swings \hfi cars smoothly around 



a gentle turn. The new version of 
the Kiddie Whip is ovul-shapod 
like its parent \ersion, with straight 
sides, and the cars ore snapped 
arnund the turns like those of the 
big Whip. 

Fred Mangels rc|>oris the new- 
ride measures 17 feet by 30, has a 
canvas top and steel frame, uses 
eight lwr)-seater Ciirs, has brass bit- 
tings and lavish use of coh>r and 
chrome. A model is on displax at 
the factory and Mangels says there 
is no delay in filling orders. While 
priced higher than many other 
kiddie ntiils it sells for much less 
than S5,0<K) and has no counter- 
part in any of today's rides in 
Kiddielunds. 



IMMtOtAJi SiltVICt 



TRIANGLE POSTER CO. 

Penn Avt-nue and Oenniitttn 
Pilliburgh 6, Pa. 
Telephone Montrote 1-t110 



HAND-CAR 
RIDES 

REAL MONEY MAKERS 

HAMPTON AMUSEMENT (0. 

mTAU DE SIOUX, MO. 



MARCH 26. 1955 



THE BILLBOARD 



GENERAL OUTDOOR 



27 



YOUR BIG OPPORTUNITY. 

TO REACH AND SELL TO OUTDOOR SHOWMEN 




THE mLiOAm 




|)X(a(HlMSj 



. . , a direct contact between you dnd all 
executives and personnel affiliated with 
Carnivols — Circuses — Parks — Fairs — 
Rinks — Arenas — Auditoriums — Recreation 
Centers — Resorts — etc. 



FINAL 

AD DEADLINE 

Thursday 

MARCH 31 

Contact your nearest Billboard office 
by wire AT ONCE ... or RUSH your 
ad copy to us IMMEDIATELY. 



Your Spring Special Advertising Sells 
longer and Stronger Because ... 

• It is the traditional Buyers Guide of all Outdoor 
Show Business. A highly sought-after issue that 
outsells and outlasts all other Issues of Billboard. 

• It will contain the 1955 Fair Dotes, a revised Park 
List and other valuable stotistics— plus Powerful 
Editorial Coverage to command and hold atten- 
tion for months to come. 

• It will have 3 weeks of Pre-lssue Promotion, 
including a 100,000 direct mail compoign to 
generate maximum reader interest and extra Cir* 
culotion. 

e This moximum reoder interest and increased cir- 
culation is yours ot no extra cost. Regular adver- 
tising Rates apply. 



CINCINNATI 23, OHIO 

3160 Patterson Street 
DUnbw 6450 



CHICAGO 1, lUINOIS 

188 West Rondolph St. 
CEntral 6-8761 



NEW YORK 36, N. Y. 

1S64 Broadway 
PLaia 7-2800 



ST. LOUIS 1, MO. 
390 Arcode BIdg. 
CH«lnul 1-0443 



HOUYWOOD 38, CAUf. 

6000 Sunset Blvd. 
Hollywood 9-2(831 



28 GENERAL OUTDOOR 



THE BILLBOARD 



MARCH 26. 1955 



NEW! ALL NEW 

THE 

TOLEDO 50 

FLOSS MACHINE 




.$199.50 



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TENTS 

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MaterUh wi hand cither dy«l in colors 
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trootod diKks. 

mmioi AT t DiuvtkY 

GEO. W. iOHHSOH 
Chicftto ONicoi 



SID I. JESSOP 

Winlar Addraii: 
4t>l Baythora Rd. 

Saraiota, Fla. 
Tot. Rlnsling5-44M3 



Brunawkk 1-4)41 



King to Move on 65 Units; 
Sets Enlarged Press Staff 



UNITED STATES 
TENT 6r AWN INC CO. 

231S-2I W. Huron CHICAGO 12 

Chic«so'i Bi( T«nt Howie Since 1870 



ANCHOR 




te'nts 



Supplying Superior Show Canvas for 60 
years. Any lize or style made to order. 
Dyed and fidmcfoil fabrics. 
Bcft delivery — Write today — Better 
prices. 



ANCHOR SUPPLY CO. 
EVANSVILLE. INDIANA 



MACON. Ca.. March 19.-King 
Bros.' Circus will move on 65 
show-owned truck.s the coming sea- 
son, 55 of them .semi- trailer rigs. 
Owner Arnold Maley and Floyd 
King pointed out that they have 
added nine new tractors this year 
and continued their plan of using 
heavier equipment. 

At the same time tliey an- 
nounced that Ora Parks again will 
head the .show'.s press department, 
which this season will be enlarged 
to include three story men. Tho.se 
in addition to Parks will be Fred 
Moulton, formerly with Cole Bros., 
and Walter D. Nealand, recently 
with carnivals and earlier with 
circuses. 

Primrose Retires 

Charles Underwood, who was a 
story man last year, will be con- 
tracting press agent this .season. 
He takes the place of C. S. Prim- 
rose, veteran theatrical and circus 
agent who is retiring from the 
road Primrose entered the busi-- 
ness in the 1890's with wagon 
circuses and now resides in Oak 
Park, III. 

Parks opened his office in Feb- 
ntary and has prepared new news- 
paper ads and press books, and 
other material. Enquirer Printing 
Co., Cincinnati, is producing a line 
of lithographs and pictorial blocks. 

Elmer Kaufman, manager of the 
advance car, starts his season in 
Macon Saturday (26) with a crew 
of 12 billposters. 

Add Elephant 

Meanwhile, a baby elephant, 
about 37 inches high, has been 
delivered by the McKee Jungle 
Compound, V'ero Beach. Fla. R. E. 
McAfee handled the transfer of the 
bull to quarters, and a special 
truck has been readied to carry it. 

King Bros, also has bought the 
liberty horses of the late William 
Bhimburg and will use them in 
parade. A tapir, llama, two camels, 
baboons and bears also have been 
added to the menagerie recently. A 
new hippo den has been completed 
by Paid P>'le and Keller Pressly. 

Jim Burke has arrived in quar- 
ters. Ira Watts is back from an 
Eastern trip. Lee Hinckley is in 
charge of painting and has com- 
pleted all parade eauipmeut. Jack 
iVeivel made tarpaulins for all pa- 




"CHAMPION" DEMOUNTABLE 
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Sim and Stylos for EvorY Oirtdeor PurpM*— 

Shows, Carnivils, Fsirs, CoiiNtsioM, 
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No lumber, no conitruclion costs. Strong, rigid 
fiamework of ruii-proof stool tubing. Hinged 
conitruclion makes it easy to oroct while 
standing on the ground — no stop-ladder 
Wriie today. 



latent applied for. 



TURNER EQUIPMENT COMPANY 

497 Sf. At>bin Ave. Detroit 7. Mkh. 



TENTS 

coNcusioii nun and sieei mm 

Tents and canvas (or all purposes. Expert fabrication 
of large tents. Write today for our 16-paKe 4-color 
Tent Catalog. 

Hoosler Tarpaulin & Canvas Goodj Co., Inc. "^££;^,"i;r "■ 





POWERS TENTS 



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TENTS 



Concession Tops, Hoods, Flys, Ride Tops and Show Tops, made of quality nnaterials, 
fUnne-reslstant or untreated. Have some nice used Show Tops from I0'xl2' to 
BO'x)60'. No used Concession Tops. 

ROGERS TEVr A AWNING CO. 
240 E. FIRST ST.. FREMONT. NEBR. 



rade wagons. Carl Wyche is back in 
quarters, and Hugh Hart also has 
arrived. Visitors included the John 
Weikels of LouLs\'ille. Fred Gard- 
ner, Tex Rollins and Fred Star. 



Zoo Addition 
Mapped for 
York Beach 

YORK BEACH, Me., March 19. 
—In another expansion move. Max 
and Samuel Spector, owners of 
York Beach Parle, have announcetl 
plans for establishment o( a per- 
manent zoo, to be known as York 
Beach Animal Forest. 

A 30-acre area has been scl 
aside for the project Part of the 
area, being swampy, will be dug 
out to form a channel 500 feet 
long for water fowl. The project 
will include a children's section 
where kiddies will be allowed to 
feed young animals. It is planned 
to book animal acts in connection 
with the zoo. A large building will 
be erected to serve as souvenir 
shop and admission entrance. A 
500-foot trestle bridge across the 
channel will lead to a pine grove 
in which most animals will be 
kept. 

Last year a one-mile highway 
was constructed by the owners to 
give the park a direct private en- 
trance from Hiehway 1. Started in 
1950, the park nas been expanded 
to its present 200 acres. The Spec- 
tors, who also operate several con- 
cessions and rides at Old Orcliard 
Beach, Me., plan to publicize their 
spot with 12 large billboards on 
roads approaching the park. 



Ice Cream Firm 
Ties Ad Campaign 
In With Circus 

NEW YORK. March 19. - Ice 
Cream Novelties, ice cream novelty 
maker, tliis week announced its 
*55 promotion campaign would be 
tied in with the Ringling Bros, and 
Barnum & Bailey Circus. 

Firm, which features frozen stick 
items including "Ducky Dubble," 
'^Icy - Frost," Fudgi - Frost" and 
"Kreami-Frost," will use circus-type 
promotions, circus performer testi- 
monials and space in the show's 
program booklet. 

The circus will profit from a na- 
tional and local ad campaign that 
will include streamers, posters and 
a contest tie-in for youngsters. 



Kochman Preps 
'55 Promotion 

P.\TERSON. N. I.. March 19.- 
Promotion and publicity plans for 
the two Jack Kochman units— the 
Hell Drivers and Lucky Dogs— are 
being prepared in tfie firm's offices 
here under the direction of Stanley 
Fischer. 

Fischer. Kochman's son-in-law, 
was added to the organization's 
executive staff this year in time to 
assLSt with the booking of this 
year's routes. Present plans call 
for him to tour with and manage 
the Luckv Dogs unit, a new pres- 
entation featuring an exhibition of 
gre>hound racing. 



Nat'l Mfrs. 
To Exhibit 
At Chi Confab 

CHICAGO, March I9.-Business 
sessions, shop talk and an enlarged 
food show will mark the 36th an- 
nual Restaurant Convention and 
Exhibition to be held here at Navy 
Pier. May 9-13, the National Res- 
taurant .Association announced this 
week. 

Upward of 30,000 people are 
expected to attend the foun-day 
>ihowing, according to the sponsor- 
ing association. Last year's attend- 
ance topped 27,000. 

Demand for exiiibit space is al- 
ready ahead of last year. Latest 
additions to the list of firms show- 
ing their products include the 
.American Slicing Machine Co., 
Chicago; Broil-Quik Appliance 
Corp., New Y'ork; J. J. Connolly, 
Inc., New York; Fogel Refrigerator 
Co., Philadelphia; Hollywood 
Ser\*e Master, Kansas Cit\*, Mo.; 
King Kone Corp., New York; Na- 
tional Hol-N-One Donut Corp., 
Little Rock; Royal Crown Corp., 
Chicago; S & R Soda Koimtain 
Manufacturing Co., Bronx, and 
Selmix Dispensers, Inc., Long 
Island City, N. Y. 



Valli to Play 
20 Western Fairs 

LOS ANGELES, March 19.- 
Larry Valli, Bozo the Clown, is 
expanding his route of fairs this 
season and will be featured at 
about 20 of them. He recently 
closed the California Mid-Winter 
Fair in Imperial. 

California fairs to be played in- 
clude the Merced County Spring 
Fair in Los Banos; Chowchilla Jun- 
ior Fair, Chowchilla; Dixon May 
Fair, Dixon; Silver Dollar Fair, 
Chico; Colusa County Harvest 
Festival, CoIiLsa; Solano County 
Fair, Vallejo; Santa Barbara Coun- 
t>' Fair, Santa Maria; Mother Lode 
Fair, Sonora; San Mateo County 
Fair and Floral Fiesta, San Mateo; 
Napa District Fair, Napa; El Do- 
racio Cotmty Fair, Placer\'il!e; 
Santa Clara County Fair, San Jose; 
Madera County Fair, Madera; Kern 
County Fair. Bakersfield; San 
Fernando Valley Fair. Northridge; 
Kings County Fair. Hanford. Also 
the Arizona State Fair, Phoenix. 



B. 



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iERSEV CITY % M. J. 



Woodstock, N. 
Arena Preems 

WOODSTOCK. N. B., March 
I9.-The $60,000 Woodstock Com- 
munity Arena was officially opened 
here recently. The structure has 
a regulation ice rink and dressing 
rooms. 

More than half of the money— 
$25.000-was raised by the Old 
Home Week Commission and thru 
public subscription. The remainder 
was raised thru a bond issue guar- 
anteed by the city. 

Harold A. Cox is president, 
Philip Smith, vice-president, and 
Paul B. Maddox, secretar>- treas- 
urer. 



Silver Anniversary 
At Washington 

WASHINGTON, N. C, March 
19.— Payment of premiums in silver 
on one day is part of special 
plans being made by officials of 
Beaufort County Fair here which 
will celebrate its silver anniversary 
September 5-10, said Norman Y. 
Chambliss, advisor to the board. 

The official line-up includes 
George Currin. president; Thomas 
Little, vice- president; Blount S. 
O'Ncil, secretar>'; William Phillips, 
treasurer; Margaret Wyime, direc- 
tor of exhibits, and John C. Rod- 
man, attorney. 

The board is continuing the 
improvement program inaugurated 
in 1954. A more elaborate livestock 
show is planned. A large tent will 
again house commercial exhibits. 
The award of main gate prizes, a 
popular feature in 1954, will be 
repeated. Back on the midway for 
the third successive year will be 
Prell's Broadwav Shows. 



Y., 



Plan 300G Track 
For Long Island 

BRIDGEHAMPTON, N. 
.March 19.— Plans for the construc- 
tion of a $300,000 race track for 
sports cars were announced here 
tnis week by the Bridgehampton 
Road Races Corporation. Work is 
scheduled to start on the 600-acre 
track in about two months. 

No stands are immediately cnn 
templated becaiLse of the conical 
shape of the land which affords 
natural raised surfaces for viewing. 
Three major meets plus weekly 
inter-club meets will be held from 
May thru October. 



TV REVIEW 



Fonda Wears 
Kelly Garb; 
Acts Appear 

By TOM PARKINSON 

CHICAGO, March 19.-When 
General Electric Theater presents 
"Clown" on its March 27 TV stanza 
over CBS. general TV viewers will 
see a highly dramatic story with 
a circus background, and circus 
viewers will see a television play 
enjoyable both for Itself and for 
its portrayal of the business and 
of Emmett Kelly. 

Henry Fonda, whose off-stage 
appearance is not unlike that of 
Kelly, has the title role ia the 
half hour show inspired by the 
Kelly biography, "Clown," pub- 
lished a year ago. Dorothy Malone 
has the part ^ of Eva. Each is su- 
perb in portraying the conflict that 
arises wnen a marriage breaks up 
because each must go to a chosen 
professional field. 

Story Summarized 

It opens with the Aerial Kellys 
who are not doing so well because 
of Emmelt's preoccupation with 
clowning. He goes to clown alley 
and mulls reviving his clown char- 
acter, but the show manager nixes 
the idea. Meanwhile, a Ringling 
agent asks his wife, Eva, to join 
the "Four McCloskeys," and she 
declines. 

But the split must come. Kelly 
clowns, and successfully. Then Eva 
leaves to join the other flying act 
Acts Appear 

Getting a good break in the 
show are tlie DeWavne Troupe, 
teeterboard, and Herbert Weber, 
wire act; \\TiiIe Winston's Seals 
and Hap Henry's elephant also 
appear. Fay and Rosie Alexander 
double for flying return sequences, 
which include a novel view as the 
camera swings with the trap. Kelly 
himself was technical director, and 
F. Beverly Kelly, who collaborated 
with him on the book, is credited. 
Equipment from Weber's Circo 
Flamante was used for the filming. 
The TV movie was screened at a 
special showing in Chicago Friday 
(18). 

If Fonda is depending upon re- 
action to this show for a decision 
On whether to make a TV series 
or a full-length motion picture, the 
outlook is optimistic. 



THAT COMKL ATTENTION , 



CIRCUS - CARNIVAL 

rUX - FA* ■ THBU SHOW ■ tOOCO ■ DACB 



CENTRAL 



AMERICA'S FINEST SHOW 
CANVAS 

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P1lon«: Hirriion 3026 

HAtHY lOMMERVIllE 



lour krj to 

SALES RESULTS - 

the tMdveniMing coJumiu of 

THE billboard: 



MARCH 26, 1955 



THE BILLBOARD 



GENERAL OUTDOOR 29 



APPETITES SHARPER 



Fun Seekers' Food, 
Drink Bill Grows 



I Contintu'd from }>afie 1 



It'll the way in upnitig per capita 
expenditure for focxl drinks. Several 
years ago llie outdoor movie own- 
ers were taking in around 2ii cents 
in food for each $1 they took in at 
tlieir gates. Now the national av- 
erage is 39.5 cents. And in some 
areas, Milwaukee, the take is as 
high as 72 cents. 

Broader Menu 

Tliose increases have been ac- 
complished by supplying a broader 
menu which in many cases inchides 
complete meuls and the use of 
larger sized portions, such as 
iunibo-si7e<l boxes of popcorn and 
large containers of cold driiiks. 

To supply the mounting thirsts 
and appetities of fun seekers, an 
incre-asing number of people are 
entering the concession field. And 
thcv have found it generallj lucra- 
tive. 

Quite a few have used their con- 
wssion operations to springb<)ard 
into outdoor amusement recreation 
c<'nters, starling out with a few 
kiddie rides, then adding stich 
things as a miniature golf course 
or golf dri\'ing range. 

Meanwhile, food and drink sup- 
plier— on the national, as well as 
local level— have bewime acutely 
awure of the opportxinit\' afforded 
them for bulk sales by tfie outdoor 
recreation centers, amusement 
parks, fairs, Kiddielands, skating 
rinks, etc. And they have been 
stepping up their efforts to snare 
the biLsiness. 

Bottlers Compete 

National soft drink bottlers are 
scrambling for the business. The 



SNOW BALL 

Ice Shaver 




A Styl* and Six* for Ev«ry N«»d 

Writm tor tvll p«rrttcufar< 

CLAWSON MACHINE CO., INC. 



P. o. i«x s 



Flagtown, N. J. 



biggies in this field- Coca-Cola and 
Pepsi-Cola— are waging a deter- 
mined fight for it. So, too, are 
many local bottlers. 

As a result, the concessionaire 
is given offers of i>rice concessions, 
program advertising tic-ins, and 
other promotional devices, tossed 
out by the bottlers in their bid 
for the bulk business. 

Traveling shows, mainly carni- 
vals and circuses, have been wooed 
during the winter months with a 
variety of offers. And, over and 
beyond such offers, the bottlers are 
now offering and providing better 
j service to the touring shitws than 
e\ er before. 

I The bottlers have trucks await- 
ing tiie arrival of the shows at their 
various engagements. So, too, do 
some of the national brand toffee 
companies, breweries and ftieat 
packers. 

Advertising Value 

To the national brands, the out- 
door amusement events, with the 
opportunity' they provide for pro- 
moting and advertising, take on 
value over and be\(>nd the im- 
mediate sales. National leaders in 
the frozen fruit drink business last 
\ear dipped their toes in the out- 
door amusement field. The reaction 
was all to their liking and this 
year they are certain to be repre- 
sented at many outdoor events. 

Fruit juice drinks, made from 
frozen concentrates, were notice- 
ably more prominent last season, 
and during the w inter months there 
has been heightened acti\'it\' on the 
part of the national brand proces- 
.sors to cut into the drink biLsiness, 
partictdarly at fairs. 

Coin-operated machines were in- 
creasinglv' pronunent at some of 
the top fairs in '54, and the num- 
ber of venders at '5.5 fairs is ex- 
pected to soar. Until the venders 
were used, sale of fluid milk, ex- 
cept in restaurants and in cook- 
Iiouscs. represented only a small 
percentage of beverage sales at out- 
door events. 

Other Food Items 

Other items that took a bite out 
of the amusement dollar included 
com-on-the-cob. watermelon, chick- 
en and steak dinners, tried .shrimp 
and shrimp rolls, doughnuts, turkey 
sandwiches, waffles and a inmiber 
of new t>-pe soft drinks, including 
. whipped orange and pineapple 
juices. 

Popcorn, candv floss and snow 
cones— traditionally big items at 



Franks, Juice 
Dispensed From 
Compact Stand 

LOS ANGELES, March 19.- 
Don Smith, designer, is offering 
The Champs, a combination hot 
dog and chilled juice vending 
stand, w ith lr\ing Carh'n here han- 
dling national .sales. 

Because it is refrigerated and 
with heating unit, the stand gives 
concessionaires one unit that will 
handle both products. The steamer 
capacity is 75 hot dogs every 30 
minutes and there is a refrigerated 
storage space for 40Q more. The 
franks are prepared in advance and 
plac-ed in paper sacks ready for dc- 
Ii\ery. Two five-gallon jugs con- 
tain the iuices with immediate re- 
frigeration into a spigot protected 
by clear plexiglas, 

The Champs is si\ feet long and 
three feet wide with f(trmica top. 
white baked enamel sides and 
frosted plexiglas front with fluores- 
cent lighting behind large raised 
red letters on the front. Equip]>ed 
with iron casters and weighing 
about 500 pounds. Smith says the 
unit can be moved on and off a 
trailer in a matter of minutes. 
Power is from any llO-volt line. 

To add color and protection from 
the weather, the unit has top qual- 
ity stainless steel and an inverted 
gable of colored plexiglas. 

Immediate deli\ery Ls being 
made on the units, which sell for 
approximately $1,750. excluding 
taxes, f.o.b. Los Angeles. 



Tropical Co. 
Af New Site 

CHICAGO. March 19.-TropicaI 
Fruit Products Company, makers 
of a line of whipped soft drink con- 
centrates, has moved to new quar- 
ters at 7456 North Western Ave- 
nue here. 

The firm, which produces citnis 
concentrates thai are wliipped on a 
regular malted milk mixer, is now 
making a tropical flavor to go along 
with its earlier introduced orange 
and pineapple whips. The con- 
centrate is packed in gallon jugs. 



H6 PROFITS 



with SOFT 
ICE CREAM 




outdoor events— were big sellers in 
'o4 and figure to be even bigger 
this >ear. The continued trend to 
more appealing concession stands 
and better looking, as well as more 
efficient equipment, for processing 
popcorn, candy floss, and snow 
cones, has been widely recognized 
as the w a>' to bigger sales. 



NEW DEVELOPMENTS 



Compact Barbecuer, Soft 
Serve Converter Shown 



woni-werv dairy freez 



Wmrt FOB FRtt INfORMAtlOM 

CENERAt EQUIPMENT SALES, INC 
I i4t iiADiuM amvcr iNiiuNtroui, mt. 



FUVOft YOUR COnON CANDY 

fiwrttncetch. StrjMrb«rry. etc. Wfire 

MODERN FLAVORS 

624 Eur W«lnut Sr.. Indianapolis 4. Ind. 



Shooting Galleries 

And supplies lot Eastern and Western 
Tvp« Callenes. Write tot new catarog. 

H. W. TERPEIVIIVG 

137-139 Marine St.. Ocean Parfc, CaHt. 



LOS ANGELES, Miirch 19.-A 
large capacit\ barbecue unit that is 
! said to save on shrinkage, labor, 
space and fuel, has been intro- 
duced here. Maker sa\ s llic oven 
has a capacity of 175 poimds of 
meat or 14 turke\s. hams or large 
roasts. An Adjustable thermostat 
controls the gas heat. Seven meat 
tra>s are rotated thru the oven by 
a small motor and self-basting fea- j 
tures make it unnecessary' to w atch i 
the operation. 

In the bottom of the oven is a I 
basting chamber and as the meats 
rotate thev are immersed. Both 
inside and outside of the oven is 
of stainless steel. Insulation is ! 
heavy rock wool. A hickory wood 
charring smoke chamber is in- 1 
eluded. -Darms Sheet Nfetal Works,: 
5080 Alhambra Avenue, Los An- 
geles 32. 

SOFT-SERVE 
CONVERTER . . . 

MOUNT VERNON. N. Y.-A I 
unit that converts ice cream, ice j 
milk and sherbets into soft ice ' 
cream in seconds, was recently in- i 
troduced here. Small and com- [ 
pact, it ott upies less than one i 
square foot uf space yet can pro- 



duce frozen ices, freezes, parfaits 
and frozen malts which tlie maker 
claims have a smooth consistency. 
The converter operates on 1 10 volt 
A.C. current.— C. Q. Sherniim As- 
sociates. Inc.. 80 West Broad 
Street. Mount \'ernon, N. V. 

E>OUBLE-TRAY 
PIZZA OVEN . . . 

NEW VORk'-A double-decked 
counter top pizza oven with a ca- 
pacity of tw o 16-inch pies, is Iwing 
manufactured here. Gas or elec- 
tricalK- operated units are a\ail- 
able. Oven is completely insulate<I, 
has thermostatically controlled heat 
to 700 degrees, and occupies a 
minimum of space, maker advises. 
The electric unit, M-601. plugs into 
any 10 volt A.C. outlet. The M-6()3, 
gas-operated, uses any t\pc of gas 
—manufactured, bottled or natural. 
—Frank Mastro, Inc., 240 Bowery. 
New York 12. 

SANDWICH UNIT 
WITH CAPACITY . . . 

CHICAGO -A sandwich unil 
with large capacity, that reduces 
the need for frequent replenishing, 
is being marketed here. Measur- 
(Coiitinued on pu&e 44, 




Sir. Coldmeier says, "POPSIT PLUS gives popcorn a flavor 
and color that makes it easier to sell. Concessionaires, carni- 
val men and drive-in theatre operators tell us POPSIT PLUS 
leaves fewer duds in the bottom of their poppers. And 
because it's liquid, it's easy to pour, measure and store." 

Outdoor concessionaires like POPSIT PLUS, too, because 
it's an all-puri>ose oil, wonderful for frying hamburgers, 
french fries, seafood and chicken. No wonder sales of^ 
POPSIT PLUS keep climbing! * 

Try POPSIT PLUS yourself for just one week. YouTI 
make it your regular and only popping and frying oil. 




LIQUID POPCORN SEASONING 



mo(/c by 

C. F. SiDonin's Sons, Inc., Phito. 34. Pa. 




Equipment and Supplies 

llf POPCORN . FLOSS • CANDY APPLES 
SNOWBALLS • DRINKS 

Plus ... A Complete Line of Money Makers! 
Get everything from one source! 

I POPPERS SUPPLY CO. 

y INC. OF PHILADELPHIA 

ffl\7\^ No,lh 2nd Si., Philu V7, Pa . CrA'h'M 6 I6lf, 
DISTRIBUTORS FOR COID MEOAl PRODUCTS 



CONCESSION SUPPLY CATALOGUE 

Our 1955 catalogue hat been ma'lea to everyone on our fn»iling list If you do fwt 
receive yours in tKe next few days, we will cledly tsnd a copv upon request. 



POPCORN 
SNO-CONES 



COTTON CANDY 
CANDY APPLES 



COOK HOUSES 
GRABS 



It you operate any u' Ihete Handi. t>e sure you have our catalogue. Co along MHth 
Cold Medal Ihu year and gel top quality products at rT>oney-uvir>g prices and th« 
tanott service tn the Ijunneiv 

GOLD MEDAL PRODUCTS CO. 

31S E. THIIIO ST. CINCINNATI 2. OHIO 




I POPCORN— SNO KONU—tOnON^ 

CAHDY— CANDY APPIEJ « 

ind olhrr Enu>i>nieiil and SuppUe*. 0 I 
Scnil for free t»Uloi!. I 

VICTOR POPCORN SUPPLY CO. S I 

311 W. 7th St. Richmond, Va. C I 

, PHONE S3-4a06 K ' 



OiirHew"Peifecllon" 




This la the Candy Floss machine that 
HAS EVEUIYTIUNG. Precudon buill 
■pinnrrhead, voll meter, heuler rhet>- 
■tat. Ilclitweichi, all aluminum. No 
vibrxllon, rubber mounlcd motor. 
You will be alad >'ou decided on the 
PKHFECTION. Fn^e parla nith each 
machine. Write toduy lor full in- 
lormalioii. 

aEHRIC CANDY FLOSS MACHINE CO. 

726 Banten Ave. NaahvMIe 4. Tenn. 



GIVE TO DAMON RUNYON CANCER FUND 



30 GENERAL OUTDOOR 



THE BILLBOARD 



MARCH 26. 1955 



SHOW 

PRINTING 



NEW PICTORIAL DESIGNS • 
For AH Occjiiani ^ 

New Slse H SO >-oH _ 

9>22Card •MOO • 

rictoilil F.O. PKIIa. ^ 

500 — $25.00 1000 — $45.00 



• OTH» SIZES-l OW PRICtS 



>» BUMPERETTES 

• 250— $12.50 ,5SS=||?:SS 

^ Olhar Siici Bumperetiki, Day-Glow 

* Special D*«>9nt «t Low Prlcai. 



Metropolitan 

PRINTING COMPANY 

l609N.Si).ST.PHIU22PEWNA 

-„ion pr.nttr, />OMA/tS 0526 



DON'T BE LIKE 
THE OSTRICH! 

W>i<n In froKbl. il 
burl*! Jrt fi«ed fn 
tfi« sand. 



Buy Yout Iniurance Wllh Confidence 
Seoirt Sound Protection 

fNSUm WITH 

CHAS. A. LENZ 



"Thm Showman'i 
Insuranca Man" 

★ 

149} feurth St., N.. 
St. Patarsburg, fls. 
Phsna: 7-S9I4 



JOHN BUNDY 

Pr«>'dsnt JL Omneral Managmr 

TOUNG BUNDT HOTOBS, INC. 
CHirUER PLYHOUTH ASEIKY 

806 St. L»Hb Ave, Eut St. Louh. III. 
Phm: S3U 

ED MURPHY 

Showm*n't lt»pr*s«Rfaf}v« 
S«««r«l M«kM and M«4«I| •! 

NEW AND USED 
nUCKS AND niAllERS 

"Smc'^I FiKinc* PIm f«r Sfcvwncn** 
Sm li% ff » C«*d Daal m a 

NIW OR USID CAR 




COMING 
SOON - 



FAST GAME FOR 
PAKKS-RESOtn 

fta RKMidKiOMd 
Utyi 
il Swing] 




PHILADELPHIA TObOOOAN CO. 
130 C. D«v«l St. Phlla^lphU, Pa. 



/W »f *#/ - - 3 E C T I O N A 1. ' 



PREFABRICATED STEEL 



CLUB ACTIVITIES 



Pacific Coast Showmen's 
Association 

1235 South Hope Street 

LOS ANGELES, Murch 19.- 
Tuo invitations to attend circuses 
playing here were extended mem- 
bers ot the Pacific Coast Showmen's 
Association and its Ladies' AiLxil- 
iary at the regular \\eekly meeting 
Monday night. On the rostrum for 
the session were \' ice- President 
Eddie Harris; Harry Phillips, treas- 
urer; ]oc Mead, secretary, and 
Past President Harry Seber. 

The invitations came from the 
Clyde Beatty C'ircus for the group 
to attend the opening night per- 
formance March 30. T. Dwight 
Pepplc. of the Polack Bros.' Circus, 
also invited the group to see that 
show May 30, when it wih be play- 
ing its annual stand at the Shrine 
Auditorium. 

Tliree new members were voted 
into the organization. The appli- 
cations wcfe obtained at the Cali- 
for Mid-Winter Fair. Those join- 
ing were Victor Davis, concession- 
aire; Jerry O'Brien, rood conces- 
sionaire, and Jimmie Wood, man- 
ager of the Pan American Shows. 

George Surtees reported that 
three circus acts were obtained for 
Showmen's Day to be sponsored at 
the National Orange Snow by Or- 
ville N. Crafts, whose Crafts shows 
will be on the midway. 

V'eepee Harris called on mem- 
bers who were attending the meet- 
ing after absences. These included 
Sam Harvey, Tony Spring, Al 
C^ohn and Norman Schue. Seber 
also made a few remarks. 

Carl Scdlmayr, of the Royal 
American Shows, accompanied by 
Mrs. Sedlmayr, visited the cluf>- 
rooms Saturday afternoon. They 
were here for 'This Is Your Life 
TV' show. 



. SKATING RINKS ; 1 
MSHt EEEcno auicxu (HitiiEviiEo cmm Htm. 
)h u mi} wim mmoQi. mu econouicu^ 

10 IMI WIOTHS tlWHJ «UlflM(i Of » tftt 

. oco'^ MESKER STEEL CORP. 



National Showmen's 
Association 

317 West 56lh Street, New York 

NEW YORK. March 19— The 
last regidar meeting of both the 
board of governors and ceneral as- 
sembly were conductea by First 
Vice-President Gerald Snellens in 
the absence of our president who 

fthoned in from out of town. Snel- 
ens, who has only recently been 
discliarged from the hospital, did a 
good job and looked the picture of 
liealth. On the dais with nim were 
Second V^ice- President Mon is Batal- 
sky, Chaplain Louis D. King and 
Dr. Jacob Cohen. There was a 
good gathering present and buffet 
was ser\'ed after meetings ad- 
jounied. The $100 drawing was 
won by the Exchange Bingo, the 
third week for them in a row. 
Secretar>' Jeff Harris arrived fust 
after the meeting was over but ex- 
plained his plane was late in 
arriving. 

The ooard of governors voted to 
reinstate members who were delin- 
quent for two years only for $10. 
The deadline on this offer is 60 
days. Dr. Cohen gave his report 
on the sick and hospitalized mem- 
bers and welcomed back Heiuy 
Kaufman and Frank Blatskv, who 
have recovered from recent sur- 
gery. 

Still on the sick list are Sol 
Wahnish, Hospital for Joint Dis- 
eases, Madison Avenue and 124th 
Street; Edward A. Kirshman, Vet- 
erans Hospital, Fort Hamilton, 
Brooklyn; Alfred Rauchfuss, Kings 
County- Hospital, 451 Clarkson 
Avenue. Brooklyn; William B. 
Moore, X'eterans Hospital, Coral 
Gables, Fla., and Ben Mcrson, ill 
at his home in Brooklyn. Just dis- 
charged from hospital is Jack 
Schenck. 

Recent visitors in clubrooms 
were Tom Wolfe, Richard Oist, 
Richmond Cox, Morris Levi, Leo 
Berstell, Hennan Moskowitz, Mi- 
chael WjTin, Charles Buchbaum, 
Sam Bihring, Abraham Steinberg, 
Williiim Urann, Harry Flanaghan, 

Joe Uknis, Sam Wertheimer, John 
. P, Tumelt>', Ben Herman, Jack 
Siegel, George Bovtno, George D. 
Hensley and W Hanpol. JiLst re- 
tunied from the Soutn with coats 
o5 tan are Jack Alfre<l, Sam Click- 
man, Herbert Pincus and Frank 
CapelL 



Michigan Showmen's 
Association 

3153 Cass Ave^ Detroit 

DETROIT, March 19.-A well- 
attended meeting was called to or- 
der by President Bill Green. A 
moment of silence was obscr\'ed for 
Rudolph (Fats Norton) Kathanson, 
who died recently in Tampa. 

Bob Templeton, of Walled Lake 
Park, was appointed to the club's 
board of directors. Recent club- 
room visitors included Sam Raphael 
in from Miami Beach. Fred 9il- 
ber, third vice-president, is back 
from Las Vegas. 

The Ladies* Auxiliary profited 
from its recent Ijox lunch social 
which was managed by Ann Borker 
and the women's entertainment 
committee. Max Kahn, club treas' 
urer. also assisted. 

There was much visiting be- 
tween club members and perform- 
ers in the recent Shrine Circus 
here. 

- Eddie Gold is confined to Her- 
man Kcifer Hospital. Detroit. 
Ladies' Auxiliary 

The St. Patrick's Day party held 
Monday w-as well attended. The 
men's club joined in t!»e festivities 
which included a lunch and enter- 
tainment by Gean Briggs and mem- 
bers of both clubs. 

Winners of the evening included 
El m a Wood wa rd , Carrie Dear, 
Clara Conner,- Viola Lippa, Mar- 
garet Bond, Mabel Preston, Bobbv 
Schuiz, Edythe Rizick. Billie Mart. 
Marion Fodal, Tina Weiner and 
Helen Cook. Door award was 
taken by Bett>' Greeley. 

Margie Mansell is back from 
her California and Mexico vacation. 
Dotty Miller is expected back from 
her Slexico jaunt in the near fu- 
ture. 

Edith Srhulz was named chair- 
man of the spring rummage s;de 
to be held for the benefit of the 
cemetery fimd. The memorial 
plaque for tite clubrooms will be 
dedicated soon. 



Miami Showmen's 
Association 

1799 N. W. 2Sth Street, Miami 

Ladies' Auxiliary 

President Ada Couan presided 
a* the 1.36th meeting which was 
attended by six officers and 79 
members. It WiLs the last meeting 
of the winter. 

The auxiliary was presented 
with a log vase containing orchids, 
won in a raffle by Frances Deemer. 
Tuesday night (15) the past presi- 
dents held a card part>' and Innnh- 
con which was profitable for the 
club. Mr. Saunders presented the 
auxiliary with a plaque in recog- 
n ition of the club's work and 
money donated to the United 
Cerebral Palsy campaign. A letter 
o thanks was also received by the 
anxilian,' for its \xork in the fight 
against multiple sclerosis. Wednes- 
day night (16) a hit-the-road social 
was held in the clubrooms. 



Greater Tampa 
Showmen's Association 

TAMPA, March 19.-In the ab- 
sence of President O. J. Weiss, 
the meeting was called to order by 
Sam Gordon. Also on the rostrum 
were Bucky Allen, Specks Gros- 
(Contimicd on poRC 48) 



Carnival Routes 

Send to 
2160 Patterson St 
Cincinnsti 22, O, 



Greater Ohio Showmen's 
Association 

30 Buttles Ave., Columbus 8, O. 

COLUMBUS, O., March 19.- 
Chairman Joe Lewis called the 
regular meeting of trustees to or- 
der. Present were Mrs. Nellie De- 
Belle, F. C. Cook. Robert Keener, 
M. L. (Whitey) Alberts and Ralph 
Downey. Officers on liand were 
John T. Mere, president, and N. H. 
Cohen, secretary-treasurer. 

Out-of-towners present included 
Mrs. Viola Mere and son, Tony, 
from Hilliards, O., and Mr. and 
Mrs. E. W. Hutchinson, of Dayton. 

F. C. Cook reported that ar- 
rangements had been made to hold 
the club's fifth anniversary dinner 
in the Knights of Pythias' hall. The 
event is set for April 17. M. L. 
(Whitey) Roberts, chairman of the 
dinner committee, appointed three 
assistants, Mrs. Nellie DeBelle, 
Mrs. E. W. Hutchinson and Mrs. 
F. C. Cook. 



Amcrlcun Midway: Rayniondvllle, Tex.; 

Cuero 311-Aprlt 3. 
Big Slat*-- VcUsco. Tcs. 
Cnvalcadr of the West: Las Vegas, Ner. 
Crafts Expo.r San Bpmardlna. CalK. 
Pranklin. Don: Sequin. Tex. 
Grfat Soulhern Expo.: Beaumont. T«x. 
Hill's Greater: San Angelo, Trx. 
Midway ol Mirth: Hoxie. Ark-. SS-Aprll 3. 
Uilllken Bros.: WaycmM, Oa ; Bladuhear 

28-April 3. 

Pane Bros.: Newton. Ul>s.; We'St Point 3S- 
Aprll 3. 

Peppers' Alabama Am.: Flomatoa, Ala. 
Royal Expo. : WilUstoD, Fla. 
Southern Valley: Greenwood, Uiss. 
Southland Greater: Dr Quincy. La.; Lake 

Charles 3B-Apri| 4. 
Tenneiuee Valley Am.: Cbrtnlb, Ulss. 

Amory SS-Aprll 2. 
WU&on Greater: AJo. Arle. 



Circus Routes 

Send to 
2160 Patterson St. 
Cincinxtati 22. O. 



Beatty. Clyde: Tucion. AtH,. 33: Phoenix 
33: Yuma 24: Calexico. Calif.. 25; Kl 
Centre 2«; Brawley 37; Palm Sprln£S 38: 
Redlands 29: Lok Angeles 30-Aprtt 10. 

Davenport. Orrin: Dayton O., 24-AprlI 3; 
Columbus, C, Aprtl 11-IS. 

Ramid-Morton: Harrlsburit. Pa-. 32-33; 
PUtsbursh 25-30; Altoona. Pa . April 1-7. 

Polack Bros.' Sasiern: Albany, N. T.. 33-3fl: 
Erie. Pa.. 31-ARriI 3 



Ice Shows 



Holiday OB Ice. International. No. 1: Kiel, 
Germany. 22-31; Hanover 3t-AprU 7. 

Holiday on Ice. International. No. 3; Sanf- 
kok. India. 22-Aprll 20. 

Ice Capades: Omaha. Neb.. Fort Wortti. 
April 1-12. 

Shipitada St Johnson's Ice Follies: Dea 
UOInes, 22-38; Ulnneapolls 39-Aprll IT. 



Miscellaneous 



rINSURANCE' 

— • — 

IDA E. COHEN 

173 W. JACKSON U.VD. 
CHICAGO, ILLINOIS 



OARC. . WHAT DOES 

IT Mf AN FOn YOU? 

Get the facts today on the trend 
to plonned one-slop fun spots— 
Outdoor Amusomont-Recreotion 
Centers— to help fill the amuse- 
m»nt needs of Amarlca . . . 
Attoch this ad to your compony 
letterheod for your frM copy 
of Biliboord's special reprint 
booklet on OARC polentiot. 
Sand to: 

Th« Billboard. OARC Reprint 
2160 PaHeraon Stroot 
Cincinnati 22, Ohio 



BILL ACKERMAN 

Wants aober Count, Peek and Skills 
Aients. Op«nInf Roanoke, Ark., April t, 
two Salurdaya. Call 

BILL jfCKERM.%I« 

Ptione 541U Shrevaporl, La. 



NAIIONAL 
SHOWMEN'S 
ASSOCIATION 



mm 



GREETS rOU 

You are eligible to Membership in 
this fastest growing showmen's 
organization if you are a showman 
or affiliated with the amusement 
business. Clubrooms in the center 
of the amusement world. 

MoatlnflB 3nd and 4th 
Wodnaadoy each month 
317 Wost 56th St. 
Now Yorit 19, N, T. 
Almost every one of the Eastern 
amusement family Is a memt>er 
Are you? 

Wrfto for tnformtrttom 

Initiation $10 

Dwoa $10 Yearly 



Show Folks of America 

145 Turk St., San Francisco 

SAN FRANCISCO, March 19.- 
The regular meeting was called to 
order Friday (II) by President I 
Charlotte Porter. Officers on hand 
included E. S. Fitzgerald, third , 
vice-president; Oscar Mattley, j 
treasurer, and Bonnie Townsend, 
recording secretary. 

May Griffith was reported to : 
have been moved to the Parker 
Rest Home in Novoto. Calif., for an 
indefinite stay. Several of the mem- ' 
bers reportetl visiting Delores Cor- 
onado, who is confined in San 
Francisco Ho.spital. 

Preparations for the Hi-Jinks 
Celebration were announced. 
Frances Weidmann, chairman, and i 
('hickie Provenzale reported all ! 
plans completed. Duke Navarro, 
entertainment chairman, lined up 
the show, and .several members 
promised pies and cakes for the 
refreshment end. 

Mrs. Virgil Latiker displayed a 
tablecloth slic is readying for the 
ladies' bazaar. Names are being 
embroidered on the cloth at $1 
each with the proceeds to go to 
the bazaar fimd. 



NEW! SENSATIONAL! 

CAPACITY PLAY DAY & NIGHT 

Sci'enh'fic's 

BIN6-0-REN0 

The Magic of BINCO 
in a 

"POKERINO-STYLE" CAME 



SCIENTIFIC MACHINE CORP. 

79 Clifton Plate, Brooklyn 38, N. Y 
Teli. NEvins 8-2115-21 16-2809 




KEEP POSTED on the OUTDOOR FIELD 



Concessionaire!, pitchmen, 
hookers, performers, go mo 
and ride operotora, manw- 
Focturers and suppllera of 
all kinds— yoH neod The tlH- 
board every week to got all 
•he imjaortont, timely news 
of the outdoor amuaotnoot 
field. 



m BILLBOARD 
EVESY WEB 



SAVE MONEY-MAKC MONtY 




Sabscribe Now to 
- The imbeord 




;;The ■Mlbeerd. 21«0 PaHenen St.. CtnetnnaH 22, Ohio ; 

• Yes □ Ptaase sena ma Tlie KUIbaard tor one yaae at $10- ■ 

• tFeeeifn rate, ene year, $20t ■ 



... Zone Slato.. 



1 



MARCH 26. 1955 



PARKS-RESORTS-POOLS 

Cemmunicilisni to 188 W. Rlndolph St., Chlci|o I, III. 



THE BILLBOARD 



31 



DALLAS SCHEDULES 
PROMOTIONS, ACTS 

Tennanf Signs Grocers to Sponsor 
July Holiday Shows in Cotton Bowl 



DALL.\S. March IQ.-The mid- 
way at State Fair Park here will 
open Saturday, April 9, for a 21- 
week' season. The amtisemciil park 
will close about Labor Day to pre- 
pare for the 1955 State Fair of 
Texas. 

The following concession aires 
will be represented on the midway 
this season, according to Fred h. 
Tennant Jr., midway and conces- 
sions superintendent for the State 
Fair of Texas: 

Fred McFalls Sr., Fred McFalls 
Jr., Sammie Bert. Ed Meek, Abe 
Hirsch, Joe Murphy, A. H. Kohl, 
Babs Maxvill, Mrs. J. M. Ander- 
son, Louis Roussel, Jack Pyland, 
Hattie Longchart. Mrs. Bemice 
Fain and Neil Fletcher. 

Croups Lays Plans 

The Fair Park Amusements 
Owners' Association, to which all 
concessionaires belong, has planned 
a full season of activities and 
special events, in co-operation with 
the State Fair, Tennant said. 

Over a dozen orphanages have 
been invited to send their charges 
to (he midway as guests of the 
amusement owners* association on 
the midway opening day, Tennant 
said. 

The party for the orphans will 
be covered by "Texas in Review," 
weekly television newsrecl spon- 
sored by the Humble Company 
which appears regularly on 17 
Texas TV stations. 

To Use Acts 

Twice-niglilly free acts on tlie 
midway stage, sponsored by the 
Pepsi-Cola Company, will begin 
May 30 and run for 14 weeks, Ten- 
nant said. Acts are being booked 
by Charles Zemater of Chicago. 

Tennant has lined up grocer>' 
store sponsorship for shows in the 
Cotton Bowl on the nights of July 
3 and 4. Sponsor will be tlie Tom 
Tliumb Stores, which operate ap- 
proximately 200 stores and affili- 
ates thruout Central Texas. Deal 
is -similar to grocer\' store gimmick 
in Philadelphia which filled Pliilly 
stadium for Villanova football 



games last fall. Tennant believes 
it is first time sponsorship deal has 
been worked in the South. Gro- 
ceries will give ticket to show with 
each $5 worth of groceries pur- 
chased. Tennant is booking acts 
for Iiour-and-a-half show thru Ze- 
mater. Fireworks will be furnished 
bv Thearlc-Duf field in Chicago, 
shows will be preceded by six- 
week promotion oy grocery chain, 
a large newspaper advertiser. 

Midway is undergoing thoro re- 
furbishing in preparation for open- 
ing. 

Fun House Rebuilt 

Joe Mtirphy is completely re- 
building his Fun House. Plan was 
laid out by William De Lliorbe, 
of National Amusement Device 
Company, and Eddie Leis is super- 
vising actual rebuilding. 

Fred McFalls Sr. is making ad- 
ditions to Penny Arcade as well. 

New aluminum tops and awn- 
ings are being installed on all 
kid rides in Kiddie Town, Tennant 
said, and all light stnictures and 
tickets boxes on the Midway are 
being repainted in circus motif. 
Light towers and ticket boxes are 
being decorated by Mrs. George 
Anderson. 



Wildwood to 
Honor Hunt 



Use of Country ' 
Talent Slated 
By Glen Echo 

WASHINGTON, March 19. - 
Glen Echo will supplement its 
name band dance policy with 
country and western artists this 
season, according to General Man- 
ager G. B. Price. The mixing of 
c.&w. with pops talent will be 
something new at the funspol. 

Price announced leasing the 
ballroom to Connie B. Gay, local 
e.&w. promoter whose office says 
it will present such names as Little 
Jimmy Dickens, Faron Young, 
Hank Thompson, Webb Pierce and 
Ernest Tubb. 

Pop dance bands to appear, it 
was reported, will include Ray An- 
thony, Ralph Flanagan, Billy May 
and Woody Herman, and possibly 
Jan Garber. 



WILDWOOD. N. J., March 19. 
—Local resort interests are planning 
to stage a celebration this summer 
for William C. Hunt, marking his , - , , 

50lh anniversary in the amusement t"^, shore oyer Narragansctt 



Federal Loan 
Of $150,000 
For Rocky Pt. 

WARWICK, R. I., March 19.- 
Application from \'incent Ferla, 
representing Rocky Point Park, 
Inc., hard hit amusement center in 
last fall's hurricanes, seeking a 
$150,000 disaster loan to be used 
in rebuilding the park's razed shore 
dinner hall, has been approved by 
the Small Business Administration 
in Washington. 

The 3,4()0-capacity hall, origi- 
nally a frame structure built out 



For Sale 

FLY-O-PLANE 

With 32 ft, Optn Focfory Trailer ond 
Chtvroltt Troctor. Priced right for a 
quick lole. 

SOUTHERN CONCESSION CO., INC. 

P. O. Box 746 CUarwalcr, Flo. 



field. The head of Hunt Amuse- 
ment Enterprises, which included 
the operation of an amusement pier 
here, and taking in all phases of 
indoor and outdoor show business 
operation. Hunt just marked his 
83d birthday in Coral Gables, Fla., 
where he is spending the winter 
with his family. 



Bay, will be replaced bv a con- 
crete block building which will be 
moved back from the water and 
protected by a seawall. Part of 
the SBA 3 per cent loan will also 
go into the seawall construction, 
and in rebuilding park bathhouses 
and replacing furnishings of the 
dining hall. 



SCENIC TO REMAIN 



Willow Grove Rides 
May Escape Removal 



WOULD LIKE 

PERMAHENT LOCATIOH 

For live Major Rides; Merry -Co -Round. 
Ferns Wheel arvd Comet; Kiddie Rides: 
Bomber and Ory Water Bodt Ride: in 
Florida Of East Coast, or will lease. 
For Sale — Fire Truck. Hook and Ladder, 
Crosiey Tractor, Looks real. 

ELSIE KEELER 

3007 N.W, 36th Street Miami, Fla. 



KIDDIE CAR KA1LR0.4DS 

Bouxht and *o1d. We are alwayi in the 
market lor the above and would be 
plraard to know what you have for nle. 
We trade in Hmc. AIm havp RAILS, 
Fro**. .Switches for Kiddie Car R^il- 
roada In stock. Throunh aftillailona w« 
can build America's fintMtt Roller 
CfMater^. M. K. FRANK. 4M LeHin«len 
Ave., N»w York 17, N. V.; tH Laha 
Stract, Reno, Nev.; 401 Park Bld9., StR 
Ave., Pittiburgh, Pa. 



PAtTICIPiriN6 SPORTS ASSOCIATION 
OF AHEDICA 

Third iknnual Convention 
Somertom Svrinfla — Faaaterville, Pa. 

Sunday-Monday— March IT-ll 
Trad* Shew tor Pool, Lake ft Rink Men 
New Member* Invitad— Ouatla Welcome 



,— MIKIATtlRE GOLF _, 

Holmes Couk Miniature Golf Cuuraea 
have been choaen by the trading Amuae- 
ment Park& in Ihe country: Coney Uland, 
Clncinnall, O.; Dorney PaFk, Allenlown, 
Pa.; rriaidairr RpireaUon Park, DByton, 
O.; Kennywood Park, Pittabursh, Pa ; 
Kiddy City Amusement Park. I>ouclaston, 
U I. We Invite your comparison with 
•o-ralled 1e«t rxpenHlvp courKia. No Cook 
Coon* Has Evrr Failed. 

HOIMES COOl MINIATUtE 601F CO. 

»J1 Tertth Ave. New York M 



PniLADELPfII.\, March 19.- 
Balance of cash dne on the $1,90-5,- 
000 purchase price of Willow 
Grove Amusement Park is to be 
produced Monday (21) by the new 
operators, a corporation headed by 
j the Pimlico Race Track -owning 
[ Cohen brothers, Herman and Ben, 
Also in the corporate sel-up are 
local businessmen Harry B. Jacobs 
and Mort Michaelson. 

Also scheduled for next week is 
a general announcement about op- 
erational policies and staff, headed 
for many years by Elmer Foehl. 

Foehl, former president of the i 
National Association of .Amusement 
Parks, Pools & Beaches, said that 
while the new o\\*ners have pro- 
jected plans for a suburban shop- 
ping center on part t)f the 107-acre 
trad, lliis would not disturb the 
park's main area. The development 
would be down by the lake area 
and would onl\- affect the boating 
and possibl)' the miniature railroad. 
No Disruption Seen 

By and large, it was reported, 
the ride structure at Willow Grove 
will be the same as in recent years. 

Fochl was confident that the his- 
toric scenic railway ride, a land- 
mark of the funspot. would remain. 
Earlier versions of the transaction 
held tliat a considerable portion of 
the rides would have to be re- 
moved for the shopping center, and 
that the scenic would be destroyed. 

While the new owners' x>olicie5 
have not been revealed, it is under- 
stood they will conlinue witli the 
same pay gate, ritle prit-es, and at- 
tractions such as free acts, TV 
shows and fireworks. They pur- 
chased Willow Grove from the 



Philiidelphia TransiMirtation Com- 
pany last September and have 
slated they will do considerable 
improving at the park, but there 
have been no evidences of tliis to 
date. 

The Cohen brothers, beside their 
race track holding which was ac- 
quired in J952, also own and op- 
erate WAAM. Baltimore TV sta- 
tion, and the Fairmount Steel 
Corporation here, ac<]uired in 1951. 

Dropped by Transit Firm 
Willow Grove was built in 1895 
by Union Traction Company and 
was considered no longer u.seful in 
promoting fares for the Philadel- 
phia Transportation Company, its 
most recent operators, becau.se of 
increasing competition from private 
automobiles. The park had been 
nin contiiuiously by transit firms 
except for the decade beginning in 
1936 when it was leased- to or- 
chestra leader Meyer Davis. 

Three bus lines and a trolley line 
will continue to serve the park, and 
tlic sea.son's opening has been set 
for the Easier holidav weekend, 
April 9-10. The .spot will then re- 
main open on a Saturday-Suuda\ 
basis until May 28, when the Dee- 
oration Day weekend starts the 
full summer schedule. 



Art Lewis Heads 
New Charlotte Park 

Showman, Two Local Businessmen 
Establish New Spot on Main Highways 



CHARLOTTE, N. C, March 19. 
—A new funspot of major propor- 
tions is being built on Wilkinson 
Boulevard here. Art Lewis, former 
major league carnival and park op- 
erator, heads the management 
group. His associates are Joe Mur- 
niek and Bernard J. Cobin, local 
businessmen. 

Lewis said the location was cho- 
sen because Wilkinson Boulevard 
at this point carries the traffic of 
the heavily traveled U. S. routes 
29 and 74 and because it is directly 
opposite the new Queensland 
shopping Center, a multi-million 
dollar project now under construc- 
tion. 

Additional considerations were 
its easy accessibility from the heart 
of Charlotte and the recent con- 
struction in the area of some 2,500 
new homes. The location is only 
one and a half miles from the 
City Hall. 

12-Acre Site 

About 1 2 acres are available, 
assuring ample rotim for parking. 
Lewis said. The acreage is located 
just over the city line which makes 
it possible to o|>erate thruout the 
week, including Sundays. There 
are no restrictions on opening 
hours. 

The opening has been set for 
April 15 with the season plannetl 
to extend thru the middle of No- 
vember. Weekend operation may 
be attempted thereafter, weather 
permitting. 

Already under constniction, 
Lewis said, are permanent refresh- 
ment stands and facilities for danc- 



ing plus a miniature golf conr^ 
and a baseball batting range. The 
batting units were purchased from 
1. Q. Baseball Machine Company. 
Baseball Star to Aid 

Lewis said that Whitey Lock- 
man, star first baseman for the 
New York Giants and a Charlotte 
resident, would aid in the opera- 
tion of the batting units after the 
baseball season. His prcsentMi is 
expected to stimulate interest and 
play, especially if the Giants 
should retain their world cham- 
pion title. 

It is planned to operate with six 
major and six kiddie rides. Some, 
or all, of tliese units w ill be booked 
altho the operating group is ready 
to purchase wanted units if ncces- 
sary, Lewis said. 

A number of concessions are a1|p 
included in the planning. The re- 
freshment stands will all be under 
park management to insure a good 
standard of quality and service, 
Lewis said. 

Plan Free Acts 

Plans also call for the use of 
free acts, altho an appearance 
schedule has not been worked out. 
The location is suitable, according 
to Lewis, for the possible future 
construction of a swimming jxxA. 

Lewis has many years of opera- 
tional experience in the outdoor 
fields behind him. In addition to 
having once ttoured his own rail- 
road carnival thru Eastern territory 
he also had interests, and fune- 
ttuncd actively, in the operation of 
Virginia Beach, Va., funspcts. 



DISPLAY FIREWORKS 



FOR ALL OCCASIONS 



4i 



ANYWHERE 



ICH IIOS. DISPLAYS OfPIt 
THISI IXCiPTIONAL FKATUIISi 

L^latt craatioflt in b'ca'hlakinq aarial thalli. *:'' 
Brilliant anlm«tad groond dliplar^- "*' 
Eiparf oparator) Avaltabia to cemplal«l)i tat up and fira 
dUplay. * •■ h J 

Csmplafa public and propartf lldtaillty Intwranca. I 

) -1 5. Rain-oul clauta i 

4. Hi^h'powarad advartiiing and promotional laciHtlai. \ 

' 7. Programs can ba changad nightly (or rapaal parformancat * 

• ■ Huq* varlalf of ikllltullf plonnod ihowi thai anirona can fira { 
'• Eiparlancad opiralor not naedad. ^. 
' 9, ' F>ra Tham Younalf ditplaft ar« shippad (uHf atumblad. raadf f 
; )o tat up and (>ra. Simpla ln(tr-.jctiont included. * 

* 10. Ditplayt ihlppad a>ar|rwhara in rha Unilad Slatat. • 

i SECRETARIES AND ENTERTAINMENT CHAIRMEN .> 

wtirc roi out big special cataiog ! 



RICH BROS. INTERSTATE Display Fireworks Co. 

DEPT. B-». BOX 514 ■ SIOUX FALLS, SOUTH DAKOTA 



THE MAGIC of BINGO 

IN A "POKERINO-STYLE" CAME 
Scienfific's 

BING-O-RENO 



Your customers will travel 50 miles to spend an 
afternoon or evening playing BINC-O-RENO 




High Quality 

KIDDIE RIDES 

ROTO WHIP— SPEED BOATS— PONY CARTS 
GALLOPING HORSE CARROUSEL 

UfuafrorMl Ctrttttars Fr9« 

W. F. MANGELS CO., Coney Island 24^N.Y. 



BOSTON. March 19.-Program 
phuis will be annouuced shortly 
for the annual meeting of the New 
Enghind Association of Amuse- 
ment Parks, according to Secretary 
Fred Markey. The affair has been 
scheduled for April 20, a Wednes- 
day, iu the Parker Uous& 



8-CAR BOOMERANG RIDE (WALTZER) 

Immediate rerrtoval to sctti* estate. In excellent condition. New steel-wood plat- 
forms. 20 hor&e slipring 3 phase 220V, '140V, 60 cycle motor. St»irtl«)s >to«l «pron 
ftrxl cloaw. Can be M>on Coney Island. N. Y., Make offer. 



EDMUND C. DONOVAN 



I as MMtcguc street 



UUtn S-2400 



when answering ads . . . 

SAY YOU SAW IT IN THE BILLBOARD! 



32 



THE BILLBOARD 



FAIRS-EXPOSITIONS 

Communicjl-ions to 188 W. Randolph St.. Chicago 1. III. 



MARCH 26. 1955 



Del Mar, Calif, Sets 
Cut-Rate Campaign 

Don Diego Circus Contracted; 
Rodeo Signed for Three Days 

DEL MAR, Calif., March 19.-Welk returns July 4 for a concert 



Two innovations— an advance sale 
of tickets at reduced prices and the 
Don Diego Super Circai— will be 
featured at the Southern California 
Exposition scheduled to open here 
June 24 for an U-day nin, Paul T. 
Alannen, secrelar>*-manager, said. 

The sale of reduced admission 
tickets will be county-wide and 
sponsored by units of the Ninth 
District Parent-Teacher Associa- 
tion. Tickets will sell for the special 
price of 50 cents - instead of 85 
cents with a portion of the amoinit 
to be shared by the participating 
units and tlie San Diego Children's 
Dental Center. Children's ducats 
will also be sold for 25 cents each. 
The regular price will go into effect 
June 15. 

Mannen declared that 100,000 
^diilt tickets will go on sale thru 
the PTA. 

Free Circus 

The kiddie circus is being fea- 
tured for its first annual run and 
will be hee as will otiier attrac- 
tions, excepting the Frank W. Bab- 
cock United Shows on tlie carnival 
midway. Booked by Jo and New- 
ton (Carolina) Bninson, of the 
Hollywood (Calif.) Theatrical 
Agency, the circus line-up -already 
includes Denver Harmon and his 
chimps; Fine and Dandy, clowns; 
Brandy, table rock; Jumbo Jr., ele- 
phant; Sassy the cat; Wally Blatr, 
comedy cyclist, and Kayletta 
(Bums), high act. The show will 
run the full 1 1 days. 

The e,\position will feature a 
rodeo the first three days, with 
Fiestacade opening in front of an 
enlarged grandstand for seven days 
starting June 27. Scheduled to date 
for the entire run are the Marion- 
Bankin Dancers (12); the Ramses, 
acrobatic act, and the Half Broth- 
ers, comedy jugglers. As an added 
-Attraction Lawrence Wclk and his 
orchestra will apix-ar for two per- 
formances each on June 27-28. 



INDEPENDENT 
SHOWS WANTED 

For 

THE SELINSGROVE FAIR 

Ona of rh« largest Fairs of its kind 
ifl Pennsylvania. 

W!EK OF JULY Igtk lo 23il 

Want lnil*p«nilent Showi with their 
own otitfits. also concessions that 
don't conflict. 

Write 

ROUND I fISHEJt Maoa^er 

Setifisgrove, Pa, 



engagement in front of tlie grand- 
stand. Show is being pro<luced by 
the Brunsoris, the nation's only 
husband-wife booking team, for the 
fifth consecutive year. 

As part of the $1,000,000 build- 
ing program under way on the 
grounds, the grandstand is being 
extended 160 by 100 feel to add 
another 3,500 scats. Other improve- 
ments are the paving of 40 per cent 
of the main parking lot, new brick 
planters along the Avenue of Flags, 
concrete floors for the Flower 
Show, and larger and better picnic 
facilities. 



Calgary Inks 
Casey Tibbs 
As Feature 



CALGARY, Alta., March 19. 
Casey Tibbs, of Fort Pierre, S. D., 
five times world's bronk riding 
champion, has signed a contract to 

f (resent a high school horse act in 
ront of the grandstand at the 
Calgary Exliibition and Stampede 
this year. He will also compete in 
four stampede events. 

It will be the first appearance 
of Tibbs at the Calgar>' Stampede 
since he was defeated in the finals 
of the North American bronk rid 
ing event in July, 1952. 

A television and motion picture 
performer. Tibbs will ride in the 
stampede parade, take part in the 
grand entr>% appear at every after- 
noon stampede performance and 
the Friday morning livestock re- 
view, and put on a performance at 
the Red Cross crippled children's 
hospital. 



WINTER FAIRS 



Arizona 

Coolldse — Final Community Fair, March 33- 

37. Wcndel FlewelUng. 
Miami — Globe-Mlami Communltj Pair, 

March 30-April 3. 
Tuma— Yuma Countj Pair. AprO 13-17. 

Ken Baker. 

Florida 

Fort Pierce — Indian Rlrer Youth Bhow, 

April 39. M. B. Jordan. 
Quincjr— West Florida Fat Cattli Show tt 

S«le. A. Q. DriKceri. 
WUIlfiton— Levy Co. Pair, Uarcb S3-M. R. 

U. Ulpp. 



Mineola Viewing 
Labor Day Shift 



Oregt 



;on 



CANADA 
Manitoba 

Brandon— Manitoba Winter Pair. Ilar^ 
3»-AprU 1. Mlsa A. Hogeland. 



FAtt-CEHllHIMAl- 
aiEBRATION COMNimB 

CONMCT: 

JIMMIE DOWNEY 

PRODUCER 

Acts — Stage Shows — Orchestras — 
Hammood Organists — Grand Stand 
Attractions. 

7733 Arthur Ave., St. Louts 17. Ho. 



Palm Beach Gate 
Of 75,000 Marks 
10th Annual Gain 

WEST PALM BEACH, Fla.. 
March 19.-About 73,000 people, a 
gain of 10 per cent over 1954 fig- 
ures, attended the 1955 edition of 
Palm Beach County Fair, which 
closed here Saturday night (12) 
after eight perfect days, according 
10 figures released by Lamar Allen, 
director of the annual. It marked 
1 the lOth successive year that the 
fair has registered an attendance 
gain. 

MacAlister Marckres, owner of 
Florida Bazaar Supply here, held 
tlie midway contract for tJie sixth 
consecutive year. Miller Amuse- 
ment Enterprises, augmented by 
Pierson and Solomon's Scrambler, 
furnished rides for the second year. 
Van Ilelman and Neil CarUn had 
the* majority of game concessions, 
The>' reported grosses down from 
last year, but ride and show takes 
showed a slight increase. 

Members of the fair Iward arc 
contemplating a move that would 
bring the fair closer to the thickly 
popxdated area of the Palm Beaches 
next year. For the past three years 
the event has been held at a race 
track site eight miles from town. 
It is believed such a move would 
double attendance and exhibt 
space sales. 



MITSI RAY 

The Pariiian Rubber Dolt ^ 



514 Birch St., Vin.lanii, N. i. 
t to 13 Minutes 
ACROMTIC ACT 

Open for Fairs and Parks in 19S5 



N. H. Fairs 
Elect Lee, 
list Dates 



CONCORD, N. H., March 19.- 
Dana H. Lee of Lancaster was 
elected president of the New 
Hampshire State Fairs Association 
and Robinson W, Smith of Laconia 
secretarv'-treasvirer at a meeting 
held here recently. 

Plans were announced for two 
new fairs this year, at Loudon and 
Atkinson. Since initial programs 
were held last fall, the new fairs 
will qualify for subsidies from bet- 
ting at Rockingham race track. The 
two new associations make 14 fairs 
in operation. 

The fall 1955 fair schedule was 
announced as follows: Pink Granite 
Grange of North Haverhill, August 
5-7; Northwood, August 12-14; 
I>)ver, August 11-14; Plymouth, 
August 17-20; Cheshire County at 
Keene, August 25-27; Atkinson, 
August 26-28; Caanan, August 26- 
28; Hopkiuton and Lancaster, each 
on September 2-5; Rochester, Sep- 
tember 18-24; Deerfield, Septem- 
ber 29 to October 2; Sanchvich, 
October 12, Columbus Day holi- 
day. Several fair dates have not 
yet been decided. Lake Grange 
Fair at Sunapee has suspended 
operations. 

Charles A. Jones of Contoocook 
was elected a vice-president of the 
association. Directors for the com- 
ing year will be Carl A. Fogg of 
Deerfield, Lynn Webster of Ca- 
naan, Everard Hoar of Madljurv, 
Clarke Ingalls of North Haverhill 
Donald MacCulIum of Northwood 
William McCann of Dover, Lester 
E. Mitchell of Campton, George 
Willson of Rochester. Harry Blan- 
chard of Sandwich, Grarge Crin- 
nell of Derr>-, and Louis Ballum of 
Waliwle. 



Hancock, Mass., 
To Operate Nights 
As Well as Days 

DALTON, Mass., March 19.- 
Tlie Berkshire County Fair, held 
annually in nearby Hancock, will 
operate three days and nights this 
year instead of six days as in the 
past. The annual is held on a 40- 
acre plot near Pittsfield. 

Attr.iction plans, according to 
Fmnk Mongue, who is in charge 
of concessions, includes a midway 
with rides and shows, live perform- 
ers and fireworks. 

Fairgrounds have a potential of 
125,000 customers in a 25-miIe 
radius. Last year's run was hurt 
by weather. 



Death Takes Campbell, 
Pryn, Eaton, 0., Execs 

EATON. O., March 19.-Preble 
County Fair here suffered a double 
loss rec-entlv, death taking its pres- 
ident, Stanley Compbell, and Bill 
Pr>n, secretary- treasurer. Fryn 
died of food poisoning a week 
after Campbell succumbed. 



WESTBURY, N. Y.. March 19. 1 
—Indications are that the Mineola i 
Fair w ill be held this season during , 
Labor Day weekend for the first 
lime in at least 40 years. The 
change in dates from its customary 
mid -October nuniing time is an 
offshoot of construction work on 
the New York State Thruway. 

For the p.Tst two vears the fair 
has been held at the Roosevelt 
Raceway harness track here, fol- 
lowing the closing meet of the sea- 
son. Since racing dates in New 
York Slate are set so as not to con- 
flict with those of other tracks, an 
important element for Mineola has 
been the race dates at Yonkers 
Raceway in Westchester. 

For monllis the Yonkers track 
has been cut off from transporta- 
tion by the huge Thruway road- 
work project, which runs right past 
the track. As a consequence local 
tracks are juggling their dates due 
to the Yonkers situation. It is not 
definitely known when or whether 
the YotiKers track can be used -for 
harness racing, but the tentative 
plan is for the Roosevelt Raceway 
meet to end August 15. 
Early September Posed 

At present, if nothing interferes, 
it is expected that Mineola will 
hold its fair from September 3-11. 
Earliest date for the fair at the old 
fairgrounds, tiiken over by Nassau 
County in 1952, was during the 
week following Labor Day. 

While the Labor Day date is a 
bonanza in many parts of the coun- 
try for fair attendance, its benefits 
in the New York area and other 
shore metropolitan regions are 
problematical. The holiduv, a last- 
fling chance for those in the cities, 
is usually a big one at parks and 
beaches. In addition the days im- 
mediately following Labor Day 
usually see resort folks packing up 
and trekking back to town. Botn 
of these activities will have to be 
contended with if the fair nins as 
planned. 

The Roosevelt Raceway direc- 
tors are to meet on the 25th of 
tliis month to discuss the situation, 



Regina Maps 
Features of 
Jubilee Run 



RECINA, Sask.. Marcli 19.-At 
their first mwting in the new 
Administration Building at the fair- 
grounds, directors of the Regina 
ExluliittoTi Association gave con 
sideration lo plans for the Golden 
Jubilee exliibition, August 1-6. 

Speciid tribute is expected to be 
paid to pioneers in the field of 
agriculture, to livestock exhibitors 
and to those long connected with 
civic and provincial affairs. 

An expenditure of $1,500 toward 
decoration of buildings and 
grounds along a jubilee theme was 
approved and it was agreed that 
Indians ' would be given a more 
prominent role in this year's acti\'i- 
ties. 

Parade Planned 

Particular emphasis will be 
placed on plans for the reception 
and entertainment of former resi- 
dents of the province. 

It was also decided to plan a 
parade for the opening day of 
the fair. 

Authorization was given an ex- 

Eenditiire of 35,000 for putting 
eat in a portion 'of the Exhibition 
.\uditorium annex so that more 
shows, meetings and conventions 
can be accommodated. 

The Regina Kinsmen Club was 
again given the privilege to con- 
duct a car giveaway during fair 
week. 

Work will start this spring to 
improve the parking area to the 
west of the grounds. 



after which they will get together 
with the Yonkers race track people 
April 10. From these sessions w ill 
evolve the Mineola dates. 

The earlier nmning is looked on 
by the fair people as a chance to 
recoup some of the evening attend- 
ance it lost when it moved from the 
old fairgrounds to Wcstbury. In 
years past it was customar\' for as 
much as 60 per cent of the total 
attendance to be registered in the 
evenings. During the last two 
wars, being an Octol>er event, the 
annual ran into cold nights which 
slashed the gate receipts to where 
only 25 per cent was recorded in 
the evening hours. This has meant 
a differenc-e of some 60,000 to 
65,000 persons, it is understood. 
Beside the change in dales, the 
directors are supposedly studying a 
plan to establisn the fair ou a 
Liibor Day basis from now on. 



Spokane Names 
Chas. Meenach 
As Manager 

SPOK.\NE, March 19.-Charl« 
T. Meenach, former Washington 
State 4-H Club agent, has been 
named manager of the Spokane In- 
terstate Fair here effective .\pril 1. 
He succeeds Herbert P. Welch, 
who resigned last November after 
serving l\vo years as manager. 

Meenach, a member of the 
Washington Stale Fairs Commis- 
sion, was for eight years secretary 
of the Washington Slate Associa- 
tion of Fairs. He is scheduled to 
head up an expansion program at 
the fair which will include addi- 
tional building facilities and in- 
creased entertainment and exhibit 
features. 

The Interstate Fair was recently 
officially named the Spokane 
County Fair and Northeastern 
Washington District Fair. The 
count)' fair was formerly held in 
Deer Park while the district annual 
was held in Colville. 

This year's Interstate Fair. Au- 
gust 25-28. will be the fourth since 
it was revived. 



Ludington, Mich., 
Elects Seliner Prez 

LUDINGTON, Mich., Marcli 19. 
—Carl Sellner, Biversklo fniit 
grower, was elected president of 
the Western Michigan Fair to suc- 
ceed .Stephen J. Herban. Fitiancial 
reports showed 19.54 fair receipts 
totaled $14,732, disbursements 
$1.5,488; loss $755. 



Attention 
Fair Secretaries 

confact 

ERNIE YOUNG 

for 

YOUft 1955 MANDSTAND SHOW 

aoi N. WolHiili Ava. 
Cliicaia I, III. 



DItfUY FltEWORKS OF DISTINCTION 

Whrlhct your Fair, Crlt^bralion or F.vrnt 
calif for ■ %y> dUpUr or a S3,000 UO 
■ppclaclc. you »-ili find CONTISKNTAI, 
equally Intprvfted in Kivinx you lh« most 
and b*^ for your money. We carry 
adequate Insurancp, S*nd for our free 
catalog NOW. Write, wire or phonv 

Contineatal Firemorks Co. 

■ . R. S* JackMnvllla, III. 
Phttiva HUTU ar IMl 





MARCH 26. 1955 



CARNIVALS 

Communication* to 188 W. Randolph St.. Cliicago 1. Ifl. 



THE BILLBOARD 



33 



West Coast Wins Pact 
For Sacramento Annual 



SACRAMENTO, Calif., March 
19.— West Coast Shows were 
awarded tlic midway contract for 
the 1955 California State Fair & 
Exposition Tliursday (17) at a meet- 
ing of the board of directors here. 

The Mike Krekos organization 
was awarded a three-year pact last 
November (The Billboard. Novem- 
l>er 27). This was rescinded by 
board action at a session on Jan- 
uary 21 (The Billboard, January 
29) on the grounds that Dudley T. 
Fortin, who was named secretary- 
manager early this year, said the 



Harris Books 
Two Greater 
Boston Dates 



BOSTON, March 19.-Jeff Har- 
ris, Iiead of Jeff Harris Enterprises, 
this week announced the booking 
of two major Greater Boston cele- 
bration dates. 

The first will take place in 
Charlestown the week of June 13. 
The second is scheduled for 
Knights of Columbus auspices in 
East Boston. 

The Charlestown date is built 
around the celebration of Bunker 
Hill Day, an important holiday 
locally. It is usually rsought by a 
number of promoters and organ- 
izations. . 

Harris said that a Fourth of 
July date, also in the Boston area, 
is also \Trtually set. 



Two Va. Fairs 
Make 11 for 
Va. Greater 

SUFFOLK, Va., March 19. - 
Rocco Masucci reports the signing 
of l\vo additional fairs for the Vir- 
ginia Greater Shows route, namely 
Tasley and Weirwood, Va., bring- 
ing the fair list to 11. 

j. Edgar Thomas, manager at 
Tasley, was a visitor recently to 
quarters here and signed after talk- 
ing with Masucci and general 
agent Bill Murray. Also visiting 
the grounds were Shirley Levy, of 
Metropolitan Shows; local post- 
master Sam Stnllings and Harry P. 
Taylor of the Elks Lodge which is 
sponsoring the opening dale here, 
and Bill Sanders, American Tent 
Corporation of Norfolk. 



Peck Skeds 
May 16 Bow 

EUSTIS, Fla.. March 19.-Key 
City Shows will open its season 
May 16 in Valparaiso. Ind., under 
police auspices, C. S. Peck, owner, 
announced. Peck has had his 
Scrambler on Blue Grass Shows 
in Florida this winter but expects 
to leave here soon for his Kankakee, 
111., winter base. 

In addition to the Eli Scrambler, 
he has purchased a new Rocket 
Train from the King Amusement 
Company which will swell ihe line- 
up to five major and four kid de- 
vices. Route this year will iuclude 
celebrations and eight fairs with 
most of the spots in lllinoi.'! and 
Indiana. 

Winter quarters will open April 
10 with painting and repairing on 
the schedule. Concessionaires who 
will be back with the show this 
season include C. Cave, H. Hanson 
and R. Schweppe. each with three 
concessions, and La\'erie with his 
short range. 

Staff will include Robert Peck, 
general manager; Richard Kem, 
ride superintendent, and P. Ven- 
Der, coucessiouji znanager. 



California Department of Finance 
would not recognize long-term 
pacts. 

In obtaining the three-year agree- 
ment, West Coast Shows offered a 
per capita bid of 11.11 cents with 
a minimum guarantee of $86,(K)0. 
This bid will hold good for the 1955 
State Fair, the only exception being 
it will hold only for this year. 

At the late 1954 bidding Orville 
N. Crafts Shows submitted an offer 
of 12.25 cents and the Frank W. 
Babcock United Shows, 12 cents 
per capita. 

West Coast Shows, which include 
the West Coast Shows and West 
Coast Exposition Shows, played the 
State fair midway for the first time 
in 1954. 

Bobby Cohn, Wes-t Coast's gen- 
eral representative, went strongly 
at the triple-timed State fair con- 
t/act to round out similar routing 
agreements with other fairs. Those 
signed for the units on this basis 
include Kern County Fair, Bakers- 
field; Monterey County Fair, Mon- 
terey; Yuba-Sutter District Fair, 
Yuba City; Napa District Fair, 
Napa, and Multnomah County Fair, 
Gresham, Ore. 



Vivonas Slate 
April Opener 
In Baltimore 



FLORENCE, S. C, March 19.- 
Season's opener for the Vivona 
family's newly named Amusements 
of America midway has been set 
for April 14, a Thursday, in Balti- 
more. 

Personnel are trickling into quar- 
ters here and the work crew under 
Babe \'ivona, John (Tiny) Dempsey 
and Don Crawn has completed the 
maior part of building, repairing 
and painting. 

The rides and rolling stock all 
have a new color scheme and the 
new show title, while ticket boxes 
and some rides will have pictorial 
treatment. General agent Mortis 
Vivona reports the signing of an- 
other firemen's convention in New 
York State. 



NSA Provides 
Reinstatement 
Of Delinquents 

NEW YORK, March 19. - The 
board of governors of the National 
Showmen s Association has voted 
to reinstate delinquent- members 
who are no more than two years 
behind in tlieir dues upon pay- 
ment of $10. The governors placed 
a 60-day time limit for action under 
this new policy, which it adopted 
Wednesday (9). 

The club's social season includes 
two more meetings, on March 23 
and April 13. 



Mooney Inks 2 
Manning Revues 

MIAMI, March 19.-Joseph A. 
Mooncy has contracted two girl 

rt'vues nn thr Roe"; Manning Shows 
midway for thLs season, it was re- 
ported. These will be the Dream 
Ho\ir Revue and the Dolls on 
Parade. 

Mooney said his line-ups w ill be 
as follows; Dream Hour Revue w ill 
feature Kozina the Gorilla Girl, a 
six-girl line, one novelty and two 
strips. Rozina does a take-off of 
the old Lela Moore half and half 
dance with a six-foot gorilla. Dolls 
on Parade will feature Debbie Rose, 
exotic dancer from the Schuster 
circuit, and four strips. 



STRATES EYEING 
LAYOUT OF FIVE 
FERRIS WHEELS 

NEW YORK. March 19.- 
Somc sort of achievement in 
ride presentations is said to be 
in the making by the James 
E. Strates Shows for the com- 
ing season. Strates is said to 
be plaiming an offering of 
five Ferris Wheels and two 
large Merr>*-Go- Rounds at 
major dates, one better than 
the four wheels presented by 
big shows in the past 



Week in Ocala 
Produces for 
Blue Grass 

EUSTIS, Fla., March 19.-Blue 
Grass Shows overcame a sluggish 
s»art last week to finish fairly well 
Saturday night (12J in Ocala, Fla. 
Event was the Oklawana Valley 
Fair, a Moose promotion. 

Opening on Monday (7) was 
highlighted by a parade from town 
to the fairgrounds, headed by 
Richard C. Cummings, who cut the 
ribbon to open the fair, and other 
civic officials. There was music by 
the 74-piece Ocala High School 
band, and the opener was oper- 
ated as a ladies* night. 

Tuesday, a family matinee, and 
TTiursday, sunset matinee, were not 
as good as had been hoped. The 
Wednesday night business was 
good, with the Howard Academy 
High School colored band of 69 
pieces pla>ing at the front gate. 
Friday was passable and Saturday 
produced a nice matinee and big 
night business. 

Whitey Weiss, business manager, 
with Bill Perrot as assistant, and 
lot man Johnny Hoffman, were 
commended for the jobs tlicy did 
in Ocala. 



J, L. Keef Route 
Includes Six New 
Ga., Ala. Fairs 

VALDOSTA. Ga.. March 19.- 
Capital City Shows will play five 
fairs new to its route this season, 
J. L. Keef, owner-manager, an- 
nounced here in winter quarters. 
The additions include five annuals 
in Georgia, those at Americus, Val- 
dosta, Manchester, Montezuma and 
La Fayette; the one new Alabama 
fair is at Fort Payne. 

Show wil open here in \'aldosta 
on April 1 and will start its fair 
route July 12. Tour is expected 
to keep die org on the road thru 
November 12, Keef said. 

A crew is already here w^orking 
on equipment and more men will 
join during the next 10 days. Visi- 
tors included Bill Porter. H. B. 
Rosen, Dick Wilson and Paul 
Robertson. 



ALASKA OP 
FRAMES NEW 
MIDWAY ORG 

ANCHORAGE, Alaska, 
March 19. -Alaska's first 
home-based carnival will hit 
the road this season as the 
Alaska Frontier Shows, ac- 
cording to J. B. Broadbent, 
veteran ride and concession- 
aire. Broadbent will head up 
the organization, which is ex- 
pected to carry 3 major rides, 
4 kid devices, 5 shows and 
upward of 15 concessions. 

Show, which will how NTay 
29 and play Alaskan and 
Yukon territories, is limited in 
the number of dates. As a re- 
sult, the rides will be set down 
in a permanent location for 
part of the season along with 
a driving range, miniature golf 
course and other attractions. 
Show will winter in Anchor- 
age. 



EARLY SPOTS OKAY 
FOR GOEBEL ORG 

Announce Tie-Up With Freedman Show; 
Adopt Western Theme for Back-End 



BUCKE'i'E, Ariz., March 19.- 
Pan American Amusement Com- 
pany, owned by Louis Gocbel, of 
Thousand Oaks, Calif., and man- 
aged by Jimmie Wood, moved in 
here early this week for the an- 
nual Fiesta, its third spot on the 
1955 route. Show was on the mid- 
way of the California Mid-Winter 
Fftir in Imperial for the fourth con- 
secutive year and at tlic Maricopa 
County Fair in Mesa. 

Following its Arizona route for 
the third consecvitive year, tlie 
show is set to play the Coolidce 
Community Fair, Miami-Globe 
Community Fair and tho Yuma 
Countv Fair. The show, which 
specializes in community fairs, will 
be on the road until November 11 
when it plays the Armistice Day 
Celebration in Van Nuys, Calif. 

At the California Mid-Winter 
Fair, the show featured 11 major 
and 7 kid rides. The adult and 
kid midways were separated with 
the former also including four 
shows, the Rosedale Village, Lin 
Bothwell's old cars, Norman An- 
derson's hippo, and a Funhouse. 
Anderson's elephant, handled by 
Wally Ross, w as on the independ- 
ent midway as a ride. Admission 



Dallas Ferns 
Okay Mixed 
Membership 

DALLAS, March ]9.-The Lone 
Star Showwomen's Club of Texas 
voted to broaden its membership 
to include male members at its 
regular meeting here Monday (14). 
Heretofore men have held only 
h.inorary memberships in the or- 
gan i7^tion. 

The move was made as the re- 
sult of a membership poll that in- 
dicated an overwhelming majority 
of the members favored the switch 
to a mixed club. And the measure 
was again approved by a wide 
majority of tfie record turnout at 
Uie meeting. 

Officially, the change will not 
be effective imtil tlie next officers 
take over, and a proposal that the 
club's title be changed was tabled 
for tlic present. 

Study Rule Change 

Under the new operation, men 
will be eligible to run for office. 
Johnny Obluck headed up a dis- 
cussion on changes to the bylaws, 
(Continued on pa^e 4S) 



RubackAdds 
2 Wyo. Celes 

SAN ANTONIO, March 19.- 
Alamo Exposition Shows have 
added two celebrations to their 
route, giving tlie show a total of 
16 fairs and celebrations this sea- 
son, Jack Ruback, general man- 
ager, announced here at the org's 
winter base. 

The celebrations are the Lander 
Pioneer Days at Lander, Wyo., 
Jnnc 28-July 4, and a stand at the 
Warren Air Force Base in Chey- 
enne, Wyo. 

Color scheme tliis year will be 
white and red and most of the 
trucks and trailers already are 
decked out. Jack Oliver has been 
busy reconditioning the Tilt-a- 
Whirl and Octopus, and Red 
Doyles is ready to go with the 
Merr>'-Go- Round. Diesels and 
other gear is being w orked over by 
Jimmy Luckens wliile Bill Williams 
and Bob French are doing much re- 
building. Bill Hogun has the trucks 
in good mechanical shape and 
Gene Gray has been busy painting 
the lolling stock. 



was 50 cents for kids and 25 cents 
for children. 

Freedman Tie-Up 

By a recent tie-up. Pan Americaa 
is working with Alex Freedman's 
FairTime Shows as a second unit. 
This unit carries 6 major and 6 kid 
rides and Funhouse. With Freed- 
man as owner, Pat Graham, former 
trainmaster with Clyde Beatty 
Circus and Foley & Burk Com- 
bined Shows, will serve as man- 
ager, and Rubin Olvera, superin- 
tendent of canvas. The show is 
set to open in May with the Cala- 
veras Qjunty Fair and Jumping 
(Continued on jMf^e 44) 



120 Turn Out 
For League's . 



'Irish' Parly 



CniCAGO, March 19.-Closc to" 
120 members and guests turned out 
for the annual St. Patrick's Day 
party of the ShowTuen's League of 
America, held in the club's rooms 
here Thursday night (17). 

Feature of the evening was tho 
corned beef and cabbage dinner. 
Following was a floorshow which 
included impromptu acts by mem- 
bers plus professional performers, 
Dick Ware supervised arrange- 
ments for the event. 

Outside talent included V\T)itey 
Roberts, comedy juggling; Franlc 
Famum, dancer; Ann O'Connor, 
comedy exotic; the Mattisons, 
dance duo; Bill Farrell, songs and 
dancer, and Tonny Marlow and 
Moelle, songs. Ben Young's or- 
chestra cut the show and played 
for the dancing that followed. 

The regular meeting, held on^ 
Thursday, was canceled to makd' 
way for the party. All League 
officers were present with the ex- 
ception of Secretary Joe Streibich, 
who was ill and confined to his 
home. 



Early Stands 
Satisfactory 
For H. P. 



RANKIN, Tex., March 19.- 
Hill's Greater Shows trucked Iiero 
this week from Del Rio, Tex., 
where it played imder auspices of 
the Parent-Teachers' Association 
and caught good weather and okay 
business. 

Stand here was the org's fourth 
Texas spot of the new season* 
Opener was in Crystal City Febru- 
ary 20-27, followed by a four-day 
stop in Eagle Pass, both of which 
w ere reported salisfactor>'. 

Charlie Chancey's Monkey ^ 
Speedway has been one of the 
most popular\units on the midway. 
The Tilt-a-Whirl led the rides with 
the Rock-o-Plane a- close second. 
Show is carrj'ing 16 rides, includ- 
ing six of the kid variety. 

Frank Gaskins, agent, rejoined 
here after a 10-day business trip. 



Carl Anstead 
Frames Show 

PONCIIATOULA. La., March 
19.— Carl Anstead, veteran show 
agent and manager, is back in ac- 
tion after a year's absence from the 
road and Kas organized his own 
show. The new org will be titled 
Soutliland Greater Shows and will 
carry five rides. Anstead reports 
he will tour Louisiana, Mississippi 
and Arkansas. ^ 



S4 CARNIVALS 



THE BILLBOARD 



MARCH 26. 1955 



★ ★ ★ 



★ ★ ★ 



opening Nnnday, Nay I€ 

Flaring Soufheni Michigan Cities and a Hid-Summer Tour of the Uppor 
Penimuta Wifh a Strong Route of Fairs Starting in Jsif 

C\y PLACE FOR SEASO:V*S VIOKK 



UGITIMATE CONCESSIONS Of ALL KINDS: Ball Gamei, Fi,h Ponds, Short 
Ranges Balloon DorH, Cork Colkry, String Gam»j, etc. OUTRIGHT 
SALES OPEN— Novsltici, Nomat on Hot*, Toffy, Flo»i, Scoits, FrencK 
Fri«t and lh« rest, Ex»ll«nt opportunity for good Cook Hout*. 



SHOWS-Fun HouM, Snak* (Rwilon, contact), Molordrom*, life, llluiion 
(l»»l*r, oniww), Wtldlif* and other good non-cocflkring Showt Do* 
lo diioppoinlmtnt con use good, flashy Side Show for season. 



tlOES— 2 majori of th« following: Flyoplan* (Al Deggler, haven't heard from 
you). Octopus, Rockoplane, Whirl Wind {McCleon, contoct) or other 
high copocity Rides. 



HSLP— Foremen in generol and Second Men. Those with ui last year, write. 
Also wont General Ride Men orvd other Help. Prefer semi driven. 

D. WADE, Gea. Rep. W. C. WADE SHOWS 

W. C. WADE SHOWS ^ 

Detroit Leiend Hotel 
Detroit 2«, Mkh. Detroit 31, Mich. 



P. O. BoK 14SB 



STimSSHOWS 

> ^' • AMERICA'S BEST MIDWAY '. 



CAN PLACE FOR OUR 1955 SEASON 

Well-Organized COLORED REVUE 

We furnish living quarters on our show train for all your 
people, season opens in Washington, D. C, April 7. 

Can place for Savannah, Ca., only — Live Pony Ride for ten 
days starting March 25. 

All communications: 

JAND E. Smm, Pres. & Gen. Mgr., er JANES IHONPSON, SiMcUl Ajenl 

p. O. aOX 1IS0. OHIANOO. HO«IDA Phon*: Orl<ii«l» S9l7t 




IB FAIRS s celj:brations 

WENIM Ana f. VALMSTA. U S 116 DAYS. HtOm AUSPICES (SCHOOL MT HTIOl). 

LOCATION. FAIHROUKDS. Ii6 HOODT All FOICE PAYDAY, PLENTY HONEY HEIE 
WAXT WA\T WAIVT 

CONCESStONS— Lonff «n(l Short Ranee, Are. CIhh Pitch. CusUrd. IvBllUnate Slock 
ConccMioiim of all kind>. JOE EXRI.. contact If comlnc. V. L, COLXIER wanU 
ContvMlon Help. SHOWS — Monkey, MrchAnlol, Fat. MIdset. Wildlife. GlM* Houw, 
orKKntird Mlnstrvl Shew, Drome or any non-cctnfllctlns Show. We have thv following 
Sliowa; BU Snake, Side Show, Girl Shows and Fun House. BOflBV AND BtLLIE 
TAYLOR WANTS SIDE SHOW HELP. RIDE.S— Coaittrr. Koll-o-Plane, Rock-o-Plane 
or any Ridtri not confi^linK with what we have. AI.1. Ride H^lp report Monday, 
March 2S. Winter Quarters on Statenville Hd. Can use Me<'hantc with loolit- All replies; 

J. KEEF, Box 301, Val«l«slii, Ga. 



BE WITH A POWELSON UNIT 

CONCESSIONS: Cjn place Cookhouse, Popcorn. Noveltie*. Ago and Scjilet. 
Afcado. ClsM Pitch, Mug outfit and Camas of all kinds. No grift. 

SHOWS: All kinds. Motordrome. Fun House, Grind Shows. 

WANT: Ride Help. Best •# treatment, equipment and wages. 

No. 1 Show — HAPPY ATTRACTIONS, opening Newark. Ohio. April II. 

POWELSON AMUSEMENTS 

■ox I2S COSHOCTON, OHIO Phone 1088M 



T OPERATOR WANTED!"! 

To install and Operate 
Kiddies and Adult Rides 

en grounds of America's largest farmers' market 

Adjoins Lovifttewn, Po. Main highway i«<ation. 17 ocros of poved fro. 
Oofliing. Excoptional opportunity. 

Writo or Pliono (Oa HrOlDOW 

BRISTOL (PA.) FARMERS MARKET & AUCTION 

Route 413, Bristol. Pa. Phon«: Bristol 8-2773 or S-7704 



I 



(Phllodolphto, Pa. Phont: SIttonheus* 6-1330) j 



.,r.?r:;"s„, HELLER'S ACME SHOWS, INC. .a 

WTe««. N. I. WINTER QUARTERS NOW OPIN ^ Swrfjy, 

Cow*am»na Wanted — Cook House, French Frivs. Cundy FloB. Balloon Darts. Atkl 'Cm 
Up OartB. Coke Botllc*. FMl Pond. GIbm Pttoh, CiKarrllc Gallery. PItrh Gamei or 
any SJkill Gamea ttiat don't confUct. Wanl Ridp Help on Mrrry-Go- Round. Ferrla 
Wtw«l, Chairplane. Kpllflr«. Hand Swings and « Kiddir KIdna; semi trailer driver* 
fivrn pre(preiLC«. Wanl Man to up and down Conces^ru. drive straUlit iob. Will 
|Lv» cumi>lelc Back. End to reliable and capable Sho\tinan with own outfita. A r««l 
»rofH>«itioa. Th« RouU- this aeaaon U the Ixwl rout« I ever had. 

M Still ond Ctl*br«lion Ditvs, 7 Fairi. AH addrais 
HAHHT MlLLgn, Oow. Mtr., » Vlf»inU Ave W«st OrMi««. N. J. PtMno: Or«nH 4-S44)' 




TENTS 

CONCCSSION, CIUCUS. CAItNIVAL 

AMERICAN 

mi CORPORATION 

Amorieo's laryesf Itiffdora 
of Mm Skew Toirts 

201 E. Watar St. Norfolk 10, Ve. 
R»pr«s«ntatiro C. C. MilchcO 

BILL SANDERS 



WANTED WANTED 

AMERICAN LEOION 

SPRING FESTIVAL 

Two Salurdays^ April a-t. Downtown, 
Idabol, OkU. 

Haoliy Panks. Blnto, Fish Pond. Cok« 
Bottle*. Duck Pond, Ball Game*. Ballopn 
Dart. Buekets, Swinger; work (or stock- 
Nice Grab. Ride Help who want a 
wason'a work and can drive truck*: 
Merry-Go- Hound, Wheel, Mixup and Kid 
Ride Foremen. Will book one or two 
Kid Rldea, Live Pony Bide. Red Pinland, 
Orval Scott, conUct. Have plenty Fairs 
and Celebration*. Contact 

JOE STARR 

Hu90, Okla. 



WANT 



NESHOBA COUNTY FAIR 

Old-Mm* Campground Fair 

Need at leaat 5 Major Itldes (could use T) 
Not less than 3 Kiddie Kide<!, Show with 
Hlhl plants. We need 40 Conceuions 
with n to S Shows. We have the be«l 
ride xpot In .MlHlisippl. 65 yean of full 
fair proitram*. Grandstand Shows, Har- 
ncM Raceit, etc. Write 

NESHOBA COUNTY PAIR 
P. O. Box n Philadalphia. Mississippi 



BINGO HELP 
WANTED 

Top lalary. No drunitt or driflori. 
Long sooion, good working conditions. 
All my old boys got in touch. (Billy 
Melton, Earl Jones, Block!* Carangeo, 
contact mp at onto.) 

ART LIJDWIG 

c/o Tho Billboard 
390 Arcode Bidg. St. Lomis 1, Mo, 



ATTENnON-ATnNTION 

All ogonls who worked (or mo in tho 
post, I om opening 27th of April In 
Maine. Kindly contact me 

p. J. FIKIVERTY 

79th Si. HoOI. 7f<h St., Miami, Fl«. 



LIGHI PUNT BmAINS. DESEU 

3 Caterpillar OlMOfl Leuli ADit Self- 
RetwUfin* Generetor Seta 
Price %I.mi9.— aMh. 
1 Catarpiller 04«M Louis Allls Set. 
Price «1,es*,M, 
Some cable included, complete and 
ready to us«. 

GLXF M.\CHIIVf:RY CO. 
P. O. B»K U34 Mobile, Alabama 

Phone Greenwood 



ROYAL MIDWE5I SHOWS 

OPEN APRIL 33 
Can place Fun House, Wild Life. Monkey, 
Unborn. Girl Show, Roller Coaster, Poiiy 
Ride, Manaaer for Athletic Show. Lon( 
and Short Rantfe. Aec and Weight. Dic- 
fera. Buckets. Ball Game*. Ht«h Striker, 
Pilch Till You Win. Bumper. Cork Gal- 
lery, nartB. Coke snd Ride Help. 
ROXIE HARRIS. P. O. 143, Findlay, Oliio 
Phone Van Buren, Ohio, 1117 



FOR SALE 

Bruiid new Calumel Coach with Mills 
Twin Head Custard Machine, Hamburger 
Grill and Steamer. Malted Milk Machine, 
Fruit Dispenser. Hoi Water: ultra tnod- 
ern, complete cost (fi.DOO.OO. sale price 
t3.M0.0U. Can be booked on my iitiow. 
Will pay for itself this ieason. Write 
or wire 

C.%RL BrRKII.\RT 

TURRELL, ARK. 



HELP WAITED 

For winter quarters. BruKh Painter for 
Merry-Go- Round Horws, Man who can 
handle spray equipment for trucks and 
ride steel- Combination Electrician and 
Mechanic, Foreman and Second Men for 
Ride*, Want capable Lot Man. WiU 
book any kind of Concession. Six Cats. 
Bucket*. SwinKcr. BinKo and DiCJier* 
open. Two well framed Gtrl Shows 
with own c<iuipment- PARADA SHOWS, 
H. C. Swisher, Bok 119. Phono 4M. 
Caney. Kan. 



A NEW REVO LUTIONARY IDEA IN 
6*2 IN 1" I RUPTURE SUPPORT 



TRUSS & SUSPEKSORT 




Pat. xa,«74,344. 
No measurements rv 
quired. Just state 
right or left. 



What do you expect of a truss: support, comfort, 
licht wclfht, sanitary? All of Iheie features are em- 
bodied In this new patented tru^. It combines a 
truss with a suspensory. Your doctor will tell you that you 
need that extra support afforded by the suqicnsory. Ttie 
Iruse Is aelf-adjuatinc. requires no fittinB. wdshs only three 
ounces, easLly washed. You yourself control the pressure 
required to hold the hernia in place. No steel b&rs to 
Irritate. CotnforUble la any body position, bendinc. run- 
ning, walking. Jumping, it always stays In place once you 
adjuit it. In fact, you can keep It on when you go to bed. 
you wont know you have It on. Regardleea of the type s< 
truss you are now wearing, you owe It lo yourself, for 
your health's uke as well a> your comfort, 
to try this rerolutlonary truss now! State 
right or left. The price U only S4.95 
Single and $6.95 Double. 
Send for one today. Money-back fuarantee, 



B. Brodick, 1457 Broadway, N. Y. 36, N. Y. 




JAMES H. DREW 
SHOWS 



Cleanest 
FinesI 
Host 
Dependable 



LAST CALL 

1955 SU50N »m GAfFNEY, 1 (., APRIl 1 

Bm%r industrial cities to follow until |une. sdtli a centlnuaus rout* of boM Hde 
Fairs and Celebrations endinf In November. 

Want Cookhoose or Sit-Down Crab, Want one more Grind or Bally Show that does 
not conflict. Will mM X on Photos, Custard. Hats. |ewelry, Aga & Weight. Will 
place MctcharxJite Hanky Ranks, Ball Games and Outright Sale ConcM«ion». All 
must be legitimate. Tim« is short. Everybody wire. 

JAMES H. DREW SHOWS 

c/o WESTERN UNION, SWAINSBORO. CEORCIA 



NOTICE, CARNIVAL PEOPLE 

FOR SALE AT ONCE 

CARNIVAL AND SHOW EQUIPMENT— 3 G. M. Diesel Light Plants. 3000 ft. Ground 
Cable arid 50 weir made junction Boxes, Light Towers. Show Fronts and complete 
Shows (some mounted on traMersl. Rides. Trucks. Tractors and Trailers, ocwn and 
van type. All newly overhauled, all pamted »+iite. 3 C. M. Diesel 60 KW. Planii, 
mounted in 30 ft. van I complete Switct^ardl, jittt overhauled, excellent condition; 
2 Light Towers rrraunted on roof of van. Painted white inside and out. Chevrolet 
2-speed tractor for same. 

Fly-o-Plane, 32 (t, open trailer and Chev. tractor for same. 

4 or 5 beautiful Shows, some mounted on semis. Beautiful Front C*te with Theatrt- 

Type Marquee and large S-Window Ticket 8ok. 

Trucks— Complete Shop Truck. Siraight-Job Trucks and Semi-Trucks. 

A huTKtred articles of show equipment. Will sell all or piecemeal at right prices. If 

you need anything ir\ Carnival line before you open, this is your opportunity. All this 

equipment must go at once. ADDRESS: 

SOITTHERIV COIVCESSIOIV CO., IIVC. 

p. O. BOX 746 CLEARWATER, FLA. 



W. R. GEREIV 

MIGHTY HOOSIER STATE SHOWS 

Spring Opening April 22 In the heirt of Jeffertonville, Indiana. 

Now booking Concessions, Shows and Rides, what have you? All replies: 
W. K. CERCN. 2510 Marr Rd.. Columbus, Indiana. Phone aHer 6 p.m. 4600 Columbw. 

P.S.r All Hanky Pank Concessions wanting to book April 8 thru 17 at Cirxmnati 
Gardens in Cincinnati, Otiio, In conjurvction with Shnnc Circitt contact 

H. RFED 

3 Cast 6th Street. Newport, Ky., of pherte Colonial 4449 after 6 p.m. 



WANT-KEYSTONE EXPOSITION SHOWS-WANT 

Official opening last week In March. Have CKcellent route of still dates In the mlH 
section. Payday every week. Celebrations and Fairs ta follow. 

Want any kind of CrirwJ Shows. Want Stock Stores of all kinds. Want Bingo. Mitt 
Camp. Due to disappointment will book a Sit-Down Crab. Wanted — Stock Store 
Agents ar>d Ride Help, johnny Riddick. Red Shearrer and E^rle, come in to Wmler- 
quartert. Address aU mail and wires to 

KEYSTO.\E EXPOSITION SHOWS 

ILLOREE, S. C 



DON FRANKLIN SHOWS, UNIT #1 

OPENfNC APRIL 24 

WAi>rrs coivcESSioivs 

Age, Scales, Short Range Gallery, Arcade, Hanky Panks. Also I or 2 Concessions 
I must have Hanky Panks). Address 

KEITH CHAPMAN, €*n. Mgr. 

109 SlMre Drne. Hot Springs, Ark. (phone: 694 > He ceNe<h. 



WANTED— AGENTS— WANTED 

For lltree meMhs' work in Cleveland, Ohio. Opeiw Saturday, AprH 2. t«*s we A»m 1 
at STth and Woedlawn. Pain from 4th o4 July wntil Nov.l, ttien all winter's worfc 
in Florida. 

For tliv roMoHlnc Cancemlona: Scale and Age. Coke Bottles, Add Dart, Ro4l Down, 
Bucketa, Rat Game, Cat Rack. Milk Bottles. Balloon Dart. UUk Can. PUch-U Win, 
Duck Pond, Hoop-La, Pottery Pitch, Ba*et Ball. Muc OuMII. Stock Wheela. Complete 
Crew for Clg. Block, also can uae two iieml-DriTcn for Long Range Sbootlng Gallery. 
Com act 

ROSS REED or NEAL CARLII^^ 

Box U7. Riviera Beach, Pla., wntil March »; then Box ft. Buckeye Lake, Ohte. 



VENDITTO SHOWS 

8 RIDES NO GATE 

WANT FOR SEA30N 1955-0|)ENING MY 2 IN PROVIDENCE, R. I. 

Will book Custard, Slrlne Came, Hoop-La, Flih or Duck Pond, Cat R»<k, A«« and 
Scales, Hi-Striker, Glass Pitch Darts and Dart Balloon or any legitimate Games. Ne 
rackets on this show. 

HAVE GOOD PROPOSITION FOR KINOO 
will book Rides that don't conflict. 

Conlacl JOHIV VEi'^DITTO 

n TIFFANY ST., PROVIQENCE, R. I. TEL.: ELMHURST l-1«S« 



AGENTS WANTED 


S Cata. Watch-La, Ballooni or Cork Gal- 
lery. Pin Store "Frank, who worked for 
me In MemphU. sol In touch ». Open 


« Cats, Buckets. Balloon Dart. Watch-La, 
V Fairs in Montana, plus Fairs and Cele- 
brations in North Dakota. Plavine alone 


April 12. good route. No drunkti. 

EDDIE YOUNG 


ttie Canadian border. Openine in Elk 
City, Okla., April 2. All replies te 

TOBY ^OtlNCf 


BSK 1«4, Arcadia, Kan. 


Box 134, Arma, Kan. 



PEPPERS ALL STATES SHOWS 

Wont Bida Help-Foremon for Oclopws. Whittie Rrilton, get in towch with Red 
Snow. Wont Concessions— Scales and Age, High Striker, Hoop-la, Slum Jewelrf 
Add-Up Oorts. Agents for Balloon Darts, Penny Pilch, Set and Coke Outfits. 
AH RepU«: CARE WESTERN UNION, FIOMATON, ALA. 



MARCH 26. 1955 



THE BILLBOARD 



CARNIVALS 



35 





MIDWAY CONFAB 


Mary K. Sarlow's new song, 
"Why Start a I learlache," Is cur- 
rently being featured by Bill Henr>'. 
Miss Sarlow, a .staff member of tlie 
Ionia (Mich,) Free Fair, is coming 
up with a new novelty number, 
"My Baby Won't Sit Thru a 
Mambo." 

Mr. and Mrs. Marshall Green 
have had their share of bad luck 
in recent weeks. En route to their 
Evansville, Ind., home from Florida 
their car was hit by another with 
(Continued on va^e 48, 


COMIN& > 
finnu . . 


«^ ■w -w ■ ^ 








StrMf* m4 
Wtlr^ AllncK«d 

Devil caod. WoU 
Boy. Many othera. 
Shrunken Heada at 
reduced prlcea. 
Cloalnc ool talc 
Free Folder. Write 

TAm ctnmrn 

MM ■. Van %vrmm 

St. 

Pttoonix, AHiono 


AGENTS WANTED 

Six Coti and Ruckcli, Pilch TiH You 
Win, Balloon Dortt. Alio wont Man to 
toho hood Cigorot Color llock. alio 
wont hood for Buchoti, Opening with 
Roil Mofwiing Showi April 9. ContocI 
mo htro, Ruikin, Fla., iM April 4. 

ROY T. DUFFY 


MANACFD FAD RINAn 
ruinAucK rvK Dinuw 

^IimI on wi* of tho lorgo »how«. 
Mwil bo oxiMfionctd, »ab«r, rolkiblo 
ortJ kovo roforoncvt. All would-bo's 
ond hos-bocnt, do no( oniwor, Wrtto 

BOX 32C 

c/. Tin UHboxtf 
3M A>c<i<l« (Mg. St. IcMfia 1, M*. . 




WANT TO LEASE 
OR BOOK 

Dm Ti Dbi^paiiitmeiil 

Eti Wheel and any other non-corfiicting 
Maior Ride. Opening for tew Hanky 
Panki. 12 Fa.n — iO Arwiual Stieel 
Celobralionv Johnny Howard, contact. 
Opening date shown in our od in Mirch 
19 Billboard, p«ge 60, was incorrect. 
We will o(3en about May 20. 

CURL AMUSEMENT CO. 

South Siewx City, Neb. 


FOR SALE 

12 tKttant of rod-whit* itripo Sicio 
WaH in 90'fool Mctioni, 10 ft. high; 
olio 20-20 Morquoo to motch, novtr 
boon viod; olio Staket, Pol«>. Guy 
L»n**, Stah* Driver. Will toll oi whole 
or ttporoto. A real buy. 

273 E. 3RD STREET, PERU. INO. 
Phono 7394. 




WANTED 

Secondhand or new Animal* or BIrde to 
replace Horses on Handard Hemr-Go- 
Round, fleeee eon tact 

R. RICHARDS 

Tfie Sprlnos Cation Mtlli 
Loncatlar, t, C, or PtMne 47t3 Lancaster 


CARNIVAL WANTED 

For Hiird Anniial HonMcontrng. 
Sawyorvillt, IH., twne 17-18. 
Contact 

Al. 0!VDO, Sffvy. 

Fire Department SawyervlIU, III. 


WANT CARNIVAL 

For American Lecion Celebration— Date 
Open — I.ate Kprlns or early summer. 
Larce. dry crounda available. Complete 
Carnival only; no aeparale acta or 
conceialona. Contact 

L. E. DOLD, M|tr. 

413 N. New Aibeny St., Setlarsbwn. Irtd. 


FOR SALE CHEAP 

1961 Concession Llvlnx Trailer: 1947 IV^ 
ton, cab over engine, Ford Truck, cor- 
ruekted >luinlnum body: Trallpr— S3 ft. 
fActorr chuKls. tandem axle, pebbled 
aluminum body. Front end — i bunk 
hedi, CBblnFlu, Kink, tee boK Cenler «ec- 
Uon for Morinx ■Mock, Hear end opens 
for coni-cccmni. Cheap for quick raah 
Mle as a unit. LUCILLE WALTER, 
P. O. Sex IS3, Ocean Drive Bea<h, %. C. 


WANT 

No. S Eli Wheel Help. Cor^euionx and 
B>ngo. Crab. Shows, Rides, Agents, Help. 
Openinf WUson, Okla. 

H. B. DICK.SO]V 

Ravla. Oku. 


WANTED 

Ferris Wheel In addition to our own six 
lllilea. Ten weeks in PbiUdelphla area 
for Amerlran Lesion, church and fire- 
men's eelebrationa. Opening June 13. 
Write lull detail*. 

nor iRvmc 

4313 Raovavair Blvd. n>ila<lelphia. Pa. 
Phone; CumbeHand I-IJII 


OPENING MARCH 25 

For * Oavi in West Memphia. 

All ConccKAions tliat contarlrd me be- 
fore rome on, Due to better route we 
are not loinc to play Huxie. Can use 
a few more Hanky I'anks. No flala or 
cypaies. No phone calla Wire or write 

BURKHAItT SHOW k AHUSEMiNn 

Turrell, Ark. 



CAM PLACE FOR 

SOUTH TIXAS LIVESTOCK SHOW 



AmeripiiH Midway Showit 

Ravmondvilla. Tax., thra week. 



MIDWAY Of MIRTH SHOWS 

Ooenini March a«, Hexle, Art^ 
l2 Soturdayi) 

WAIVT 

Merehandiae Conceaoiona. Novelties, 
Bumper, Coke Bottlea. etc. Ride Help. 
Write, wire or come to Winterqwartert, 
JoTMtboro. Ark., until March 34; then 
Hexie. (JonetOero phone: Webtter3-R174). 



WANT 



Carnival or Rides, luly 1-5. 
20Hi Annual 4tli of Inly Celebration. 
Fireworhi — Free Acti Each Nitht. 
Contact 
EDW.ARD PRIEBE 
American Legion Merrill, Wis. 



ROD LINK 

WANTS GRIND SINE AeSTS 

Bucitct, Swinecr. Spk Cat Agents. Will 
open aboot Acf il 1 2. 
Write or wire: Fremont, Ohio. 



AGENTS— WANTED-AGENTS 

m ANIL 15 OPHING WITH TIVOll EXNSITION SHOWS 

CAN USE AGENTS FOR PEEK AND COUNT STORES, also GOOD SIX-CAT AND 
BUCKET AGENTS. AGENTS FOR CIGARETTE PAN CAME, DEALERS FOR PEA 
POOL AND "BEAT THE DEALER." Can place a few good Hanky Pank Agents. 
Can always use good Concession "Up-and-Oown" Help. ,as well as good Ride 
and Show Help. Wire, write, phone ino collect calls, please). 

ConlKl H. V. KTBtSON, Mgr., tr RANK SPIKA, B«. Hgr. 

p. O. BOX 742, JOPLIN, MO. tPhene: Mayfair 4-1272) 



BUFF HOTTLE SHOWS 

WA>'T FOR OPENI.'VGS 
nUT ^l-MUIBO, U., AtRIL 2 UNIT #2-(HIM tOV6(, LA., AMIL 9 

FOREMEN AND SECOND MEN WHO CAN DRIVR RCMIS. Can always piare Useful 
People far lone season. Winterquarters now open. CAN PI.ACK CONCES6ION.S 
THAT WORK FOR STOCK. Al-SO SHORT AND LONG RANCE GALl.ERIK ON 
BOTH UNITS. Rimer Bullard. Bob Ames, Bob Jones and Bob DleUieb, conlort. 
BUFF HOTTLE SHOWS, P. O. BOX CU, COVINGTON, LA. iPttOfM: ISM) 



WORLD'S 
CLEANEST 
MIDWAT 



KING REID SHOWS 



AHEDICAN 
CANADIAN 
TOUR 



We proufOy announce for 1955 Greatest International Rout4i in the history of our ergsntxation. Open- 
ing May 2d in New York, we have already contracted 12 sensational engagements at International Celebra- 
tions, Old Home Weeks and Centennials on both sides of the border and our unbelievable star-studded route 
of 14 of the finest State, County and Provincial Fairs on this Continent. 

We will open with 12 outstanding tented Attractions and net lets than 20 modem itream-lincd Riding De- 
vices, Moving on the finest fleet of all new trucks and trailers, we will present 50 giant loads of glittering 
show paraphernalia blazing under the daisling brilliance of (our ntammotli light towers. Our battery of new 
searchlights has already been delivered. All canvas will be royal blue and all our riding devices will be bright- 
ened in the lavish colors of fluorescent lighting. 

WE -k HAVE ★ OPEIVINGS ★ FOR ★ THE if FOLLOWCVG: 

CONCESSIONS: fositively Hanky Panks only. Concession Help for office-owned Coficeseions. Man to handle 
o«r giant Class Pitch. Crey-kound wanted. 

RIDES: Shooter. Rollo-Plane. Rock-o- Wheel. Turn-Pike, Round-Up. Live Ponies. 

SHOWS: Want welt-organized Minstrel Unit with band. A fortune awaits you in Canada. We will provide 
entire equipment. Opening for imall One-Ring Circus. Mechanical Show. Good Opening for tnodem 
Arced*. 

SHOW FOLKS: Man t« handle brand-new office-ewned Fim H*4is«. Capable showman to t*k« charge ol 
Monkey Speedway. 

SHOW ARTIST: Can place at once for steady job all season half-sober Scenic Artist, Letterer, Banner Painter. 

BILLPOSTERS: We will carry two trucks all season. Want Card Men, Lithographers, Blllpoeters. 

RIDE HELP: Top prices to top men. Foremen for Caterpillar, Loop-the-Loop, Octopus. Rocket, Urge Merry- 
Co-Round. Help on aH other rides. We will present 38 rides during our fair season. 

WILL BUY: At once for extra independent ride unit 2 abreast Merry- Co- Round. Chiirplane, cheap for cash. 
Any other rides that are priced low for immediate sale and can be inspected. 

KING REID Winter Quarters MANCHESTER, VERMONT 



WEST COAST SHOWS 

LAST CALL • 27th ANNUAL TOUR • LAST CALL 

OFHCIAL OPENING, APRIL It, Bakertlleld. Calll., West Coatt Shows 
APRIL 12, Hod«slo, Calif., West CtasI Eipo. Shews 
WINTER QUARTERS NOW OPEN 

All contracted help may report to our winter quarters. Can still use Experienced Showmen 
in all departments. Truck Drivers given preference. 
^j^|^j£Q Will book Scooter or Dork Ride or any other ride not conflicting with exceptionally 



good deal to the right party for '55 seoson. 



•USriR DOLE CAN USE GIULS FOII 6IIII KiVUE SHOW 
Contflcl Odie c/o Winter Quorf.ri 



CONCESSIONS 



Hove a few openings for Honky Ponks not conflicting with what we now 
hove booked. Contact us immediately ond tell us what you hove. 
AIL REPLIES 

WEST COAST SHOWS, c/o Winter Quarters, Fair Grounds, Madera, California. 
"THE WEST'S BEST MIDWAYS" 



'™™' IKE^CITY SHOWS, 



WANT 



OPENING MAY 16, VALPARAISO. IND. 

We havo a strong route of Celebrations ond Fairs up la October 1 
playiitp payroll towns and the cream of the farming country 

Ceod propoiitien to a Fun Koum or Clait House and Motor Dtomo. Still use a few Hanky Panki 
such a» Photoi, Snew, Hoop-La, Byniper, Hi-Slrtker or anyttiinf new— only one ot a kind. No flats, 
no ryp*'** Br percentaie. 



DinC UCI D Foremen en Marry-Co-RoHnd and Ferrii Wheel, $60.00 and bonus. Must bav« Hctmo and drive, 
KlUC liELr: ^ Se«ond Men. 



Can place Afenti for effUe. owned CoMceiiioni for Scale and Afe. Cisaretto CalUry, Balloon Dart*, Milk Bettlet, Bear Pitch, 
NoveHiM, etc. Counter Man tor Bingo, All Agenta contact P. VENNIB, Con. Del., St. Potevsluirf. Fla. All others contact 
C. S. PECK, Box £3, Kankakee, IH. 




14 RIDES TWIN SEARCHLIGHTS 

10 SHOWS 6-50 ft. LIGHT TOWERS 

THE FINEST MIDWAY IN THE MIDDLE WEST. SHOWING A PROVEN ROUTE OF STILL DATES AND 16 OF THE 
BETTER FAIRS AND CEIEBRATIOKS 

Want firt1-clat« Blllpeiter and Preii Agent. St.ite p'opotition. Alte eulitAnttinn Free Act. Want Conceeiionc Baiket Ball. 
Knife Rack, Ball Garnet, Custard. Derby, etc. No rjckcf. Tci Charobcn wants Afientt for Sis Cats and Hanky Panks, 
Dot Steinbeck wjnM Bineo Countermen and Hanky Pank Asenti, aho Man to handle Kiddy Rides and Coaster Foreman. 
Cati pl,itc Wheel Foreman and Secend Men. Want Show* ot all kinds: have top and banner tine tor 10-in-l. Will furnish 
-quipmcnl tot ot^jniicd )i|[ Show. Want Fun Hoiiic and Motor Drome. 

OPENING APRIL 18, CENTRAL KANSAS 

WINTER QUAIIIEIIS, HAZEITON, KANSAS 



W. W. Moser, Mgr. 



36 CARNIVALS 



THE BILLBOARD 



MARCH 26, 1955 



ILlJE GRASS S 



FEATURING THOROUGHBRED ENTERTAINMENT 



WANTED 

W/ FOR SHRIHE CLUB SPRING FAIR FESTIVAL, PENSACOLl, FLA., WARRINGTON SHOWGROUNDS, NAVY BLVD., 
APRIL 9 THRU 16; BIG NiVV PAf DAY. TWO SPECIAL CHILDREN'S DAYS; FOLLOWED BY OFFICIAL OPENING 
\|^V AT OWENSBORO, KY., THURSDAY, APRIL 28, THRU MAY 7. 

Ugiiimat* Honky Pooki of oil kmdi. Cook How»« for itown. Atcado. Age ond Sealei, Short Ronge, American Polmittry 
Piggeft. etc. 




Con ploce Popcorn, Condy Applet, Fion, Bingo for Pen«ocolq dolt only. 



SHOWS 



KIDDIE RIDES 



HELP 



Con place Girl Show for teaton with own wagon front, or will furnish tome; mult hove 
al leoit four girli ond own tound equipm«nl. Also will boolt any good Grind Show with 
own equipment, such at Monkey Show, Wildlife, etc. 

Will book non-conflicling Kiddie Rides for leaton, tuch at Bool, Kiddie Auto and Live 
Poniet. 

Want Glatt House Operotor who drives leml. Man for MorquM and Ltghl Towers. 
Foremen and Second Men on oil Major fiidet. Storting at Pentocela. All must be ikenttd 

semi drivers. 



AH address C. C. GROSCIRTH, Mgr., 816 West Elm St., Tampa, Fla. 

P.S.: Concessioners may join us at either Pensocola or Owentboro, or any or oil spots. 



CONCESSIONS 



OFFICIAL OPBNINO APRIL 11, BALTIMORE, MD. 

Can place Photos, Glass Pilch, Age, Scoles, Derby Rocer, Fish Pond, Novelties, Cork Gallery, 
Short Range, Bojkelboll, Polmistry or any other legilimale concession. CAN PLACE EXCLUSIVE 
FOR STILL DATES AND FAIRS-CUSTARD, MUST BE IN KEEPING WITH THE SHOW. CAN 
PLACE POP CORN AND FLOSS FOR SEASON. 



HELP 



- Can place Foremen for Wheels, Octopus, Rell-o-Plone, Tilt-o-Whirl, Kid Boot Ride, etc. Alio 
I good Second Men who drive, must b« sober and reliable. Report to winter QuDrteri not 

— later then April 4, at we leave here April 6. 

RIDES I Con ploee Cooster, Fly-«-Plane or any Rid* not conflicting. Wo hgvo 14 big Fain. 

Can place any Shows not conflicting. Frank Texano con place Girit for Girl Show. Will buy 
bottle specimens for Life Show. Address all moil and wires to 



SHOWS 



LLOYD D. SERFASS st'""'. H.nd.,.on, h. c. 



SNAPP GREATER SHOWS, INC. 

Can Place to Open May 1st 

SIDE SHOW, MOTORDROME, MONKEY SHOW OR ANY GOOD 
GRIND SHOW. 
ALSO GOOD CLEAN COOK HOUSE. 

We enter Wisconsin first week in June, and play some of the finest County Fairs In that 
State, closing the first week in September; followed by our Southern Circuit of Fairs. 

WIRE, PHO.VE OR WRITE 
SNAPP GREATER SHOWS, INC., 118-128 VIRGINIA AVE., JOPLIN, MO. 

(Phone: Mayfair 4-4748) 

P.S.-Can place to open week of April I, Joplin Home Show, City Auditorium- 
3 DEMONSTRATORS OR PITCHMEN. 



SON FRANKLIN SHOWS 

OPEN IN SEGUIN, TEXAS, MARCH 18 THRU 26 

Wont Foreman and Second Man for Tilt, alto Merry -Go-Round Foreman, must 
be able to drive semi. 

Want to book Octopus, Rock-o-Plane or ony Major Ride not conflicting. Have 
opening and good proposition for Shows. 



Concessions looking for a long teoion's work, contact me. All replies: 

RALPH WAGISER 

Box M9 Seguin, Texot, Phone 2616 



FOR SALE 
1949 TILT-A-WHIRL 

In perfect corvdition. 
Price with Bullplale Trailer, 

$8,500.00 

This ride it r>ot junk. Principles only 

RIDE AMUSEMENTS 

5510 Dunham Rd., Maple Heifhts. Ohio 
MOntrose 3-8563 




WANTED FOR 

JOYLAND MIDWAY AHRAaiONS 

OiMning April 22 to May 1, Harper's Woods (suburb of Detroit), Michigan 

Lefttlmete Conceaalone ot »ll kinds. WU1 buy or book Sit-Down Grab, Special 
Ijtducement to any iieally framed Shnw wicti aa KKln.l or &-in-l. Extra good 
propoaltlon to Motordrome In maiden territory. Monkey Drome or Monkey Speedway. 
Also want Dark Ride. Can u«e Girl Show for wtiole n^awin. witti or without ouUit. 
Want to hear from Whitey Sutton. Ctirr Palton, Larry Neal and Cash Miller at once. 
All people with me before are welcome back. Want Ride Help and uiietui Show 
People of all ktnda. Alt mail and wirei to 

ROSCOE T. WADE, Hotel Eddytlone, 110 Sproat St., Datrolt, Mkh. 


SILK CITY SHOWS 

OPENING tPDIL UHi IN NOtlH JERSEf 

Want Cookhous«. Popcorn, Candy Floss. 
Ball Games. Duck Por>d, String Cam«. 
P.tcti-T.ll-You-Win, Hi-Striker. Shoot. ng 
Gallery. Scale and any 10< Grind Stores 
Want Help (or'^ll Rides and Arc»de 
Man. Write to 

A. LO:VGO 

260 McBrldc Ave. Patcrson. N. |. 
Or calt Sherwood 2-S9IB 


ANNUAL OLD HOME WEEK 

Arnold Volunteer Fire Department, 
Arnold, Pa., July 11th to 17th. 

Wont complete Carnival with Shows, not lets Ihon Ten Rides. 
Write Of wire 

DAVID V. SANTORE 

117 ROQUOIS AVENUE AIINOID, PA. 




Side Show Acts Wanted 

Fire Kairr. Pin CuUikin. Fiirak. Girls to 
Bally, Want strona Annrx, Nu Half 
and Hair or Sex. Emmett, Phil, Joe, 
Troy and pet»ple who have worked lor 
me before, answer. 

EARL MEYER 

c • All States Park 
13313 Nebraska Ave. Tampa, Pla. 



DUE TO LAST-MINUTE 
DISAPPOINTMENT 

Can Place for Opening May 2nd for Our Outstand- 
ing 24-Week Route of Celebrations and Fairs 

Complete modern Kiddie Ride unit not conflicting. Con use 4 or 6 odditional Kiddie 
ftides with or without transportation. 

Want Ride Superintendent due to disoppointment; salary unlimited for right man. 
Alto want lop notch Truck Mechanic for our fleet. Salary no object. 

KING REID 

Monchester, Vermont 



JOHN H. MARKS SHOWS 

Opening 1st Week in May, Richmond, Va. 

foMowed ky Exccffent Rowta of Still Dates anil fair*. 

CAN PLACE— Experienced Truck Mechanic to handle fleet. 
Must have own tools. Show Carpenter. Pictorial Artist. 
Grind Shows with or without transportation and equipment. 
Legitimate concessions of all kinds except eats and drinks. 
Will book or buy Octopus, Tilt-a-Whirl or any other late model 
novelty ride. 

^ ADDRESS: Box 771— Richmond, Virginia, 



LEO LANE SHOWS 

WAN1ED FOR HINESVILIE, GA„ UPTOWN LOCATION WEEK OF MARCH 21 
CAHP STEWART PAYDAY. 

fOUOWtD Sr SAVANNAH, GA.. FOK TWO WfCKS 

Hanky Ponks of all kinds, Bingo, Popcorn, Apples, Age & Weight, Cwsiord, Jewolry, 
Novelties, Long and Short Ronge, French Fries. 
Shows of all kinds except Girl Show, 
Ride Men who drive. 
All address LEO lANE SHOWS, Woodbine, Go., this weok; or como on. 



A. J. SUNNY AMUSEMENTS 

WANT TOH I95S 

Ride Help — Whe«l Foreman. tvterry-Co-Round Foreman. Tilt-a-Whirl Foren^an, Screw 
Ball Foreman. Kiddie Ride Foreman, Winter quarters Open April I. Top wages to 
men wt>o know they can handle ridos with care. Semi drtv«rs given prefetertce. 
CONCESSIONS— Want all kinds ot Merchandise Concewioni, C*n use small Show 
of any type for season. 

A. J. smivY 

3006 EAST 130TH STREET CLEVELAND 20, OHIO 
Phone; WAihingTon 1-4679 



TIVOLI EXPOSITION SHOWS 

WANT TO BOOK GOOD 10 lN-1 SIDE SHOW, WE HAVE TOP. FRCjnT BANNERS 
AND TRANSPORTATION FOR SAfvlE. WILL GIVE GOOD PROPOSITION. Show 
Opens first part of-Apiil with a long route of proven Still Date^, Centennials, Cele- 
brations and Fairs. ALSO CAN PLACE SEVERAL HANKY RANKS EXCEPT EATING 
CONCESSIONS, WANT TO BOOK OCTOPUS RIDE OR ANY OTHER MAJOR RIDE 
NOT CONFLICTING. 

Conlael H. V. PETERSEN, Mgr. 

BOX 742. lOPLIN. MISSOURI 



AMERICAN BEAUTY SHOWS 

W.%NT FOR SE.\SOIV l»53 

OPCNING APRIL 31, DE SOTO, AAO. (2 Saturdayt). 

Short Ranse. Scales. Pholoi and oltier Hanky Panks not conrik-tlnK, FOR SA 

COOKHOUSE COMPLETTE <«ood top and sidrwall). Show leave* Wlnierquaii 
AprU 19. 

All replipN to H. W. B.^RTIIOLOMEW. Mgr. 

BOX at, PERRYVILLfl, MO. (Phone: Old A»plctan attOr 



ItlDE KELP: Foreman and SHOWS: Front Man for Girl 



Second Men for Til 
Wheel, Spitfire ar 
Rides. Must drive »emiK. 
Bill Pratt U no lonicr with 



Kid , 



Show. Athletic Show Op- 
erator; Cliff Travis, answer. 
]))ie to disappointment can 
use Mechanical and Grind 
ints Know. Shows. 
Lenv Raule of Fairs and Celebrations in MinnaMta and North and South Daketa. 
Show opens May «. Winter Quarters now open at Eatons Dude Ranch. Plenty 
space for your truck and trailer. 



CONCESSIONS: Can ose 
Hanky Panks only, no t\»U 
or percenlaxe. Ceo. and 
Ann Mitchell. let in lourh 
with Jay. Denny Moore ts 
no lonter with thii ahow. 



golde:v west shows 

ROUTf I, ROSEMOUNT, MINN. 



— JOE (EDDIE) SNAPP— 

WHERE IS HE? $100 CASH KSWAKD 

For location of Joe Snopp (wife Doris). Was Ride Man with Baker United Shows. 
Closed last with Jimmy Chanos Shows. For reword coll collect. 

GEORGE TURNER 

Phone Victor 3-98^8 Oklehema City, Olclo. 



WANT 



f and all leaaon an; 
more Ctria with ow 
n and i 



Major or Kiddle Ride that doean't conflicl. Girl Show with 
na wiin own outfit, any Grind Show with own outfit, any Hanky Pank 
III work aa told. AaenU tar office owned Ball Games. We positively 
EO up country with the weather. Vlrilnia and Maryland, 
raplias to Waycro«s, Oa., until March U; then Rlackstvear, Ca. American Leilon 
nf Festival week March 7t. 

miij.ike;v brois.' sponsored shoh.s 

WAVCROSS, GA. 



WANT 



Capable Mechanic, Electrician and R<de Superintendent, Show Painter. Want Ride 
Fo(en*cn,for Octopus, Mix-Up. Merry-Co-Round. Second Man for Tilt. Can place 
Hanky Panki of all kinds. Milt Camps, Lead Callory, Jewelry. Want Hanky Pank 
Agents. 

M. M. R0LA:VD, 100 Churrli SI. Geneva. Ala. 



C. A. STEPHENS SHOWS 

WAI\T FOR LAKE CITY, FLA., MARCH 28 TO APRIL 2 

CONCESSIONS— Long and Short R*rge Gallery, Clots Pitch. Jewelry, Six Cats and 
Bumper. SHOWS — Any worth-while attractions. RIDES — Can u»e Rides here, 
ticaded north. 

Contact C. A. STEPHENS, LakHiia4, Flu., this w^k 



MARCH 26, 1955 



THE BILLBOARD 



CARNIVALS 37 



WOLFE 




THl SHOW THAT OfTS UP ON SUWDAT 



LAST CALL- 

OPENIIW AT SPARTANMiRe, S. C, SATURDAY, APRIL 2 (.AruioAvs; 

Mvvinc «n lh« let (acrsM from tha ft*«|it«s Drlv9-ln Rcitauranl) Thurtd^y, March SI. 

Stan Wrlalcy, call me after 7 p.m. Shlpman and Wolf, axpeclinc you. alac the Doylca. 

BJch Striker. Cat Rftck. Bottle Ball Game. GIssa Pitch, 
Block Pitch, Clothe* Pin Pitch. Swinx«r, fiucketa. Pan 
Game, Scale*, Balloon Darts, Penny Pitch, Pish or 
Duck Pond, Cork Guna, Short Ran<e Gallery (have 
one for sale, ready to lo, complete with Bum, on 
two-wbeel trailer; wUl book). Lone Bania. No time 
to write — wlr« what l|a*a T^n, Vary 
privUcie. 




BROADWAY SHOWS iNCT 



All PIOPU CONTRACTID AND THOSE 
'DESIRINO lOOKINO FOR OPINIHO WilK 



CAN PLACE 
THESE 

CONCESSIONS 



WAHT SHOWS 



run Houaa, Fat Show, Frcaka, Animala. Wtra or call 



what you havi 



—low percentage. 



RIDES 

BIDE NOP 



Will Kir. m^cUl Inducemeat U> . Mt of Kiddie Rid... 
Ctuin'l.'). Foreman. Second Men on Wheel and 
Octopus. Good Mlarie., bonu., percent.!.. 



WIRE OR CAU-tANORUM, S. C. FH.: 

BEN WOLFE 



50 CAR RAILROAD SHOW MOTORIZED 
BROADWAY AT YOUR DOOR 



BELL-FORM SHOWS 

OPEHIW m 1955 SUSON. APRIL 25 

Baal r«gfa in Naw England— lor^asr faori in Ika Eost, Mtddtetawn, Cann., 
St. Sabottion, waak of May 4, ond oil cheica dotaf. 



WANT 



WAIVT 



CONCESSIONS— Gloti Pitch, Long Rongt, Short Rang*, Cork Gunt, Hoop la, 
Baikatball, Jawalry, Dort*, Sirirtg Gome or ony legilimota goma« of ikill. 
Spirtalll Bros., lot's haor from you. Have for Sola— 2 Onon 25 Kw. Power 
PIcmli, chaop. Will leote, book or buy for coih lota TiH. All answers: 

MIKE FOiUIACIOnn JOHN J. BELLOISE 

13 DIvltlon St. Phana: 35 Winthrop St. 

Bristol, Ceim. LU 2-09S4 — LU S-72S6 Bristol, Conn. 




EIS3E3 




HELP 



I 



lUVEUND, OHIO— OPMINO APRIL 2— (lEVELAND, OHIO 

Folly experienced Foremen arxJ Second Men for all 
M«|or arxl Kiddie Ridas. State Ride or RKles you 
have worked on and like best, how tons arKi who 
tor. 11 married, can use Wife as Ticket Seller. Top 
wage) it you arc soli.., reliable and can drive semis. 
Crab (either Sit ^wn or Trailer), Novelties. Jewelry, 
Photos, Custard or Ice Cream. 

Fun Hou&e, Glass House, Mechanical, Monkey Drome. 
Arcade, or what have you? Give full intormation. 
These attractions to open May 2. 
Atl Raplim to 

HARRY U»TTR1IM>E, ManafSer 

p. O. BOX «404, CLEVELAND. OHIO 



I CONCESSIONS I 



SHOWS 



I 




EXPOSITIOW 



WANT 



1955-$UJ0M-1955 



WANT 



0KNIN6 AT AUSTIN, TUAS, MARCH 25 TO APRIL 2 

RTDKS: Can um capable RMc Foremrn for Kid Auto and Airplane Ridaa. Muet 
l>e able to drive serai. Can place Second Men on all Rldea. SHOWS; Have Athletic 
Show complete, want Operator for same. From June on show will be out of 
Tesas. must di-lwc truck. Alsio will book Shows not contllctinc NOW BOOKING 
rOH THE BICCF-ST SPRING CEI-F^RATION— THE BATTI-E OF FLOWERS. SAN 
ASTONIO. TKXAS, APKII, li TO 33. Can place CuWard. Penny Artade and Nov- 
elilM for aessoii. We now have four Air BiLaea booked and 16 Faim and Celebra- 
tions. Looks like the banner aeaaion for the Alamo. Will book Novclttea for Uic 
BalLla of FIOMers. Contact 



JACK RUBACK, Mgr. 



t34* EAST HOUSTON ST. (PHONE: CA «-iai3), SAN ANTONIO, TEX., UNTIL 
MARCH U; THEN ALAMO HOTEL, AUSTIN, TCX. 



WILLIAM T. COLLINS SHOWS 

WANT Electrician who understands transformers and capable 
of hondling a large show, must hove reference end be able 
to drive semi. WANT Foremen for Roll-O-Plane and Scram- 
bler. Also Second Men for all rides. Must drive semis and 
have chauffeur's licenses. WANT Man for towers and front 
gate. WANT Scenic Painter. 

Address: 801 E. 78th St., Minneapolis, Minn. 



HOWARD BROS.' SHOWS 

WUI H» SniNC OraiING, MAY li IN UMnHEIN OHIO 

Concessions — Ball Canxes, Pitch Wins, Cigarette Gallery, Shooting Gallery, 
Range, small Cook House, Or«a smalt St>ow. Ride Help ar>d Foreman wt>o dciva 
Winter quarters open at Chaurxey, Ohio. 

RAY S. HOWARD 

1354 ACNER ST., OTTAWA. OHIO 



GEORGIA AMUSEMENT CO. 

OPENING APRIL f. NO OATE— NO PLATS— IIOHT RIDES. 

Wilt book lenllimale ConccsKiorw of all kinds. UUh Striker, Flah Pond. Bowline Alley. 
Hoop-La. Coke Bottles. Slum Spmdlen. Dart BallooiM. Cork Gallery, or what have you? 
WUl acll cx(.-lusive on Binso. Cook Hounc. Americsn Mitt Csmp. Shuw> — Book moral 
■nd refined. Help- -I^h- Fori-mrn for Till. Joiiny, Whe*']. Chsirplane; Second Men 
for Oclopus. Alao use Man to handle three Kiddle Rides. All those with me in the 
past report to q uart ers at once. Ye^ plenty of feather beds and hot blacuita. 

H. H. SCOTT, HoHte 4 Torcwa, CaMrtfia 

47 mitea aouMiwert t4 Toccoai, Oa. I have i»a phowe.) 



WANT FOR 1955 SEASON 

Opening Early in May 

WANT Cook House, Age ond Scolat^ Honky Ponki, Long and Short Ronge Shooting Gallery, Palmistry, Novelties. 

WANT first-closs Side Show with or without equipment. High-clois Girl Show or Operator with girls. Man to handle 

Monkey Show. Bob Holmes, contact. Man lo hondte Glass House, solory and P.C. 
WANT Pony Ride. Dork Ride-will book or buy. 

WANT Artistic ond Scenery Painter, Btllpotter. No drunks. Wont Mon to hondle four new Kid Rides. Ride Help, semi 
drivers preferred. Contoct Abe Prell, Winter Quarters, April 1, Greenwood, S. C. All showmen who contocted 
me before gel in touch. 

All answer: S.4M E. PRELL, 216 Caster Ave., Newark, N. J. 

UNTIL MARCH M; THEN MIAMI SHOWMAN'S ASSOCIATION. 



NOLAN AMUSEMENT CO. 

OPENING APRIL 15-23, SPRINGFIELD. OHIO. FOLLOWED BY: 

Zanetville, Ohio; first in, Barbeiton, Ohio; first in, Fremont, Ohio; first in, 
downtown, Waterman lot downtown at Magic City regular show location, 
by A&P Store. Shopping Center. The Roger Young Park. 

Elyria, Ohio; first in, same Weirton, W. Va.; first in, 
location as last year. Middle downtown atthe Community 
Ave. & Oberlin Rd. Center. 

WANT CONfXlSSIONS, SHOWS, RIDE DELP 

Concessions of oil kind*. Ride Help— Foremen for Wheel. Merry-Go-fiound, Whip, Octopus, Flying Scooters, Aeriol Joy 
Ride, toop-o-Plone, brond-rtew Coaster, Choirplone and Kid Rides. Second Men on all Rides. Con plot* Shows with own 
equipment. Wont Electricion. Wont Billposter. Mon and Wife for Illusion Show. Rides— Live Ponies and ony Rides not 
conflicting. Wont to buy Trontfornwr Truck complete. Must be A-t for cash. Want Monggef for *2 Unit lo open In May. 
Also Concession ond Ride Help. 

FRED NOLAN, Ronle 2, South Zancsville, Ohio 



PLAYLAND PARK, INC 

JOE MURNICK — ART LEWIS — BERMARD J. COBIN 



WANT 



WANT 



WANT 



rOR SOUTH'S NIWfST AMUUMtm f AUK. CHAUOm, N. C. 

L.rgM* city In St.f.. Drawlni p.pul.tiM 600.000. LM.r.d on Wilkinien Blvd., on Routn 29 H>d 74 cambln.d. 1 V, mil., 
from City H.ll. DWMHy eppotif. Qo.wisl.nd Slieppjn( Cnt.r now bcMig built. Park wUt .pmt* 7 4»yt • wMk (.11 day 
SttlHUy). P.fmMi.nl iKati.n. Daily br.adc«tini tr.m park. Initial opening April IS ttiiii Nov.mbM tS, tli.n wMk.nd, 
wc.tkM poiiHittinl. 



RIDES 



RIDES 



RIDES 



WILL BOOK, BUY or LCASE aM Major Rides In (oed condition only. Such at Three-Abreasf Merry- Co- Round. Ferrh Wheel, 
8-Car Whip, 7-Car TiH-a-Whirt, Scooter, Rocket Plane, Coaster, 18-Car Caterpillar. Roll-o-Ptane, mH. KIDDIE RIDES of aH 
Unds. Must be in good condition only. Complete set or individuals. CONCESSIONS — All UHng, Drinking refreshmenH 
operated by park In permanent bulldlnfrs. Help for above. CAN PLACE for merchandbe only: Ball Games, Clati Pitch, Hanky 
Panks, Photo Callarv. Hoop>Lj, Hi'Slriher, Arcade, one American Palmistry only, one Cliarette Pan Came. All canvas mutt 
be flameproof. Want capable Man to manage new IS-Hole Calf Course. Want to hear fram ROCKY MARLOTTI, HARRY 
PRINCE, MORT MESSiAS, CASSIDY. Everybody working in this area come and see for yourself if posaible before deln| 
business. This territory is beombig. Everybody: 

Write, Wire «r Phene ART LEWIS 

3309 Wilkinion Blvd.. Cliari.H., N. C. Phon. until 6 p.m. ; EDiion 3.161«; .ft., 6 p.m.i FRanklin 6-72S3. 



GLADSTONE 




OPENING APRIL 18, YAZOO CITY, MISS. 
APRIL 25, BATESVILLE, MISS. 
MAY 2, HUMBOLDT, TENN., STRAWBERRY FESTIVAL 
— 15 FAIRS — 

WANT CONCESSIONS-Honky Ponli, ol all lindl, Fiihpofxl, Clou Pitch, Pllch'Till.You.Win, Bslloon Dart, Hl-Slrik.r, 
Long Of Short Rang*, Nov.lli.i, Corli GalUry, J.w.lry, Razil. or Roll Down if you hav. Slufn Cenciiiont. Soma P.C 
opw,. WANT nic. i.l of Kid Rid«t; will giv. EX. Non. offic. owned. SHOWS with own .quipmont, 25%; Snok., Sido, 
Monkey, Wildlife, etc RIDE HELPi 8« in Wint.rquart.ri April 10. FOR SALE— Comet Ride, Troctor tWKl Trailer, SI^OO.OO 
coth. Contoct 

F. O. POOLE, Box 1184, Jackson, Miss. 

P.S.: Chuck Alexander wonts Agents for Six Cols and Bwckels. 



Replies <o H. R. ROSEIV 

M. t cwt Wwfm Umten. Wayems. C*., hrW Uarck 2fi; then P. O. Bei 224, 

Union, Albany, Ca. 



LAST (ALL-THE MIGHTY INTERSTATE SHOWS-LAST (ALL 

0PBIIN6 m\l t, UBANT, mtUk. IIGHT DOWNTOWN, TWO BIOCKS FROM GORDON HOTQ UD WESTERN UNION. 
SPONSORED IT THE "40 i, t." MTCHINC AIR BiSE AND MARINE BASE PAT DAYS. FOUOWED BY WARNER ROBINS, 
HORNA. RltHI DOWNTOWN, $6,000,000 PtOJKT UNDERWAY. AU CONTRACTED, PLEASE ACKNOWLEDGE TNIS CALL 
LOT WIU K UID OUT MARCH 29. 

SHOWS: Dm to diaappoinlment will book SMe Show with own e^oipfnent, or will fumlah tep, front, banners for saMo If 
yoM have •omelWnf for inside. Will book any werfh-wkile Grind Sliewa. Want fee season: Minstrel Shew witk net lets than 
12 people, inclwdini band. Dkk Palmer wants Talker an4 Ceek for Snake Show, atse Cirl for Grt Show. CONCESSIONS: 
All legitimate Hanky Panks open. Will leH ex en Popcerts, Candy Apples, Floss, Sno Cone, Carmel Corn, Ice Cream, Oistard. 
Have CMd opening for Long Range and Short Range Catteries, Diggers, Novelties, |ewelry, A(e and Welfbt, Phelot, High 
Striker, Clasa Pttcbea. Want A-I CaHer and Ceentermen for Mp-le-date Bingo. Want Agent tor Pea Pool. Key Allen wanta 
Peek, Coont and SkUle Agenh. Jack Stone, Beb Baltey. Harry and limmy O'Brien, get In towch. RIDES: Will book any Flat 
Ride or Kid Rtde not eenttieting with wbat we have. Have eicellent opening for Live Pony Ride. RIDE HELP: Foremen and 
Second Men on all Rldea. Want Show Carpenter with teeh to Join en wire. 



Mb»ir/, C*^ or care Western 



38 



THE BILLBOARD 



CIRCUSES 

Communicafiont to 188 W. Randolph St., Chicago 



MARCH 26. 1955 



R-B Advance Soars 
50% Over 1954, 
May Hif $1 Million 

New Selling Technique Appears Sound; 
Best Seats Again Head Demand 



NEW YORK. March 19.-Ne\v 
teclini(nies in selling Ringling Bros, 
circus to (he public for its Mad- 
iwHi SqiKire Garden showing here 
.ipparently are paying off big. Ac- 
cording to Im>x office .ubulations 
thru \esterday, atlvaiice sales were 
some 50 per cent ahead of the 
. ?ame period a year ago. 

Last vear the total advance sale 
ran to a little more than $400,000. 
If the present buying pace con 



that 

td 



blaugh lias two gimmicks 
promise to appeal to news 
photo editors. One is the construc- 
tion of a dilapidated home occupy- 
ing nine feet on one end of the flat 
cars for clown Emmett Kelly. Kelly, 
in make-up, will be enthronecl on 
a suitable n>ckin(; chair in front of 
his prop home w hen the train pulls 
into each town. It is reasoned that 
photographers who have been 
hooting the unloading of ele- 



tinnes it is possible tliat the Big phants for years will welcome the 



Show may have a million dollars 
or more in the till before the Gar- 
den doors open for the first per- 
formance on Wednesday (30). 

Ringling scored its record ad- 
^^ancc sale in 1 953 when some 
S.500.0(H) was tabulated in ad- 
vance. The figure for last year 
does not offer an exact comparison 
with that of 1933 since the federal 
tax on ducats last >ear was halve<l 
from 20 per cent to 10 per cent. 

Once again the belter seats, up 
to the Sfi.50 top. are most in de- 
mand. The cheaper and less de- 
:iirable seats ranging down to $1.50 
will l>e gobbled, if at all, close to 
show dates which are near sell-out 
propt)rlions. 

Easter Ducats Going 

Tlie bulk of tlie buying, as ex- 
pected, is centered in the Easter 
vacation jxricKl when schools in 
the metropolitan and suburban 
areas will l>e on vacation. There 
was evidence this week that many 
of the days in this period would 
have jammed matinees. 

The build-up of advance sales 
appears to have been accomplished 
b>- the massive use of newspaper 
advertising space. The kick-off in 
the weekend and Sunday editions 
-•a couple of weeks ago inxolved 
full page ads in the tabloids and 
half-pages in papers such as The 
New York Times. 

The new selling technique, 
which also cjdled for a hea\y cut 
in the use of billing, is credited to 
Milton Pickman. promotional di- 
rector. Banner hits and some lith- 
ography are now appearing thru- 
out town. A painted board w ill be 
readv to entice Times Square 
strollers next week. 

Monday (21). the first day of 
spring. Ed Knoblaugh. press chief, 
and his crew will n^ake their first 
rounds of the town's dailies. Kno- 



liange and the photo possibilities 
offered b>' Kelly. 

Huge Herd Pictured 
For handout purposes Kno- 
blaugh was able to have all 55 



Nal Lewis Forms 
New Indoor Unit 
For Canada Run 

LONDON', Out., March 9.- 
N'at Lewis, formerh' with the 
Eastern unit of Polack Bros.' Cir- 
cus, is forming a new indoor show 
to play Canadian arenas. He an- 
nounced the signing this week of 
a contract with the Shrine at Lon- 
don for a show May 5-7. 

He said plans call for a t^vo- 
month tour and a fall tour to 
follow the fair season. 

Lewis said among the acts 
booked are Ed Widaman's Ele- 
phants and Art>''s Dog. Eugene 
Christy's Lions, Al Landon's Mid- 
gets, Antonette teeterboard troupe. 
Na\arr Risley act, Maran aerial 
act, Michal's perch act, Don 
Philip's unicycling and juggling. 
Four Whirlwinds, and Donald's 
Canines. 

Whitey Boyd will be band leader 
.and Ed\the Boyd will play the 
Ringling bulls photographed al one organ, Lewis reported, 
time. The picture is unique and New show is called the Nat 
should make the long-mount Lewis CMrcus. H. C. Law and 
(Continued on page ^S)| William C. White are agetits. 



RINGLING TO CLOSE 
CHICAGO OFFICE 

End Half-Century Link With Rails, 
Printers; Green Leaving Circus 



RINGLING TO CARRY 
AIR-CONDITIONING 

6-Unit System Tested for Under Canvas; 
Uses New Methods, Requires No Ice 



SARASOTA. Fla., March 19.- 
Ringling Bros, and Barnum & 
Bailey auain will have an air-con- 
ditioned big lop. Ceneral Manager 
Frank McClnsky this week said 
that a new .s\stem would be util- 
ized and that it would be a sharp 
improvement o\er tlie system used 
by the show some years ago. 

Six air-condilioniug units will be 
carrifKl. Each has an 80-ton ca- 

f)acity. The set-up iiicludes Chrys- 
er Airlemp etpnnment plus other 
parts, all of which were assembled 
a": Lakeland, Fla. The units are 
mounted on motor trucks, each 
about 23 feet long. 

Intakes at Sides 
The new s\stem will cool only 
the seating areas of the top, not 
the entire tenl. Air will be forced 
in at the sides of the tent, rather 
than tliru the top, as in the early 
system. The cool air will come in 
over the top of the seat wagons 
and will be drawn out from under 
the seats. 

Phms call for placing one unit 
at each end of the top and two 
units at each side. Two of the 



units already are in quarters here 
and were tested Sunday (13). Un- 
like the other system, these air-con- 
ditioners do not use ice, it was 
understood. 

From 1939 thru 1942, the show 
carried eight air-cooling utiits, but 
the\' were not wholly satisfactory, 
and sometimes the required ice 
was not available. 



SARASOTA. March 19.-Ring- 
ling-Barnum circus will close its 
Chicago office March 31, and its 
operations are scheduled to be 
handled in Sarasota thereafter. It 
will be the first time in well over 
a half-century that the show has 
not had a Chicago office. 

Nat Green, manager of the Chi- 
cago office, said Friday (18) t!»at 
he had fiiiali^ed no future plans 
but that he was considering several 
possibilities. 

The office, used primarily by the 
general agents as headquarters for 
making railroad contracts and ship- 
ping dated advertising material to 
the bill car. was opened by John 
Ringling. The site was chosen be- 
cause of the number of railroads 
and printing companies in Chicago. 
Lose Special Savings 
For many )ears the office was 
set up in space provided at print- 
ing company quarters. Ringling 
dales still are printed in Chicago, 
but this season the order has been 
sharply curtailed in keeping with 
the deci-sion to use a minimum of 
outdoor ad\'ertising. 

In closing the office the show is 
giving up a special arrangement by 
which it saved about $10,000 or 



$12,000 annualIv;_on dates shipped 
di 

from alK>ut'i9{l2. 



from Cliicago. The s>stem dates 



One of the pre\ious office man- 
agers was the late Dan DeBaugh, 
w idely known in circus and lodge 
circles. Another was Ralph Peck- 
ham. 

After leaving printing company 
space, the show had its office at 
155 \. Clark and for the past six 
years it has been at 139 X. Clark, 
which is a general office h\iiiding. 
During the tenure of Waldo Top- 
per as general agent, the .show dis- 
continued its New York office and 
combined its activities with those 
in Chicago. Meanwhile, Harry 



Dul>e, publisher of the show's pro- 
gram book, has been using the 
space formerly used by the show 
in New York. 

In quarters it was reiwrted that 
the circus will handle all office 
business from Sarasota. A year- 
round office here first was set up 
in order to handle accountii^g and 
bookkeeping for the federal gov- 
ernment s wage deduction taxej». 

The show's Chicago lease ex- 
pired Februar>' 28 and w hether to 
contiitue it or close had l>een con- 
sidered by the circus management 
during the month's extension. 



Word-Bell Returning 
From Hawaiian Stands 

GA1NES\TLLE, Tex., March 19. ■ out two days' showings. Four per- 
— Wurd-Bell Circus personnel will formances were gi\en each Satur- 
fetum from Hawaii by chartered day and three were given on Sun- 
plane this week and start prepara- days. 

tions for opening the show's U. S. Ward-Bell followed the Hono- 
tour at Tacoma, Wash., April 14. lulu stand, which was under Shrine 
Plans announctrd from the show's auspices, with a 10-day stand at 
general offices here disclosed that Waniawa. which is at the gates 
the plane from Hawaii was ex- of the Army's Scofield Barracks, 
pected about Wednesday (23) at i Auspices was the Wahiawa General 
Los Angeles. Eqtupment and an- Hospital. The Hawaiian program 
imals, coming by boat, will ar- was the same as planned here 
rive at Seattle about April 2. Tlie j earlier. Harold Simmons, Aus- 
show's trucks, now stored at the ^ tralian midget clown w ho had 
Louis Goebel farm. Thousands St orked "n the Wirth Circus with 
Oaks. Calif., will be driven to ''• Mark Anthony, joined in the 
Seattle to load the show. Per- ' islands and will make the sum- 
formers' automobiles and trailers !mer tour w ith the show, 
are in Gainesville and Los Angeles. | Following the Tacoma date in 
Arthur Hockwald, general agent, April, Ward-Bell will plav for sev- 
is booking more dates in the Nortli- eral Shrine clubs and other spon- 
west. ■ Ira Millette, now in Los sors between Tacoma, Spokane and 
Angeles, Is preparing to take over " * 



Beatty May Be Last 
On Los Angeles Lot 

LOS ANGELES, March IQ.-The'on Wetlnesday (30), the show will 
Clyde Beatty Circus was opening pla\- Retllands. 
its season this weekend (18-20) at At the close of the 12-day nm. 
El Paso, Tex., and will come here which is one day more than in the 
March 30 for a 12-day stand which past two years and five less than 
may be the last appearance of a three years or more ago, the show 
circus on the fumed Wasliinglon moves to I-ong Beach and then 
ami Hill lot. 1 into San Diego, the latter date after 

The show will follow a new the middle of April, 
policy of doubling back into the] Beatty goes inland for dates in 
Los Angeles area after a tour of i late April and May in the Fresno, 
the southern end of the San Joa-I Madera and Merced areas, retum- 
quin \'alley and then take the ing to the ctninty for its usually 
Coast route. Formerlv Beattv earlier dates in Glendale, Burbank 



Polack West 
Adds 2 Acts 
Since Opener 

CHICAGO, March 19.-Two 
acts have been added to the reg- 
ular running order of Polack Bros.' 
Circus, Western unit, since the 
show opened in January. And 
clown protluctions ha\'e been 
changed to put a musical number 
into the show. 

The Palametles (2) arrived from 
Eumpe after the show opened. 
This act has two men, each on a 
trapeze. While doing a head stand 
on the upper trap, one man holds 
the trapeze of the other. The sec- 
ond there performs spins, stands 
and other bits both stationary and 
while swinging. 

In tl>e show now is the goat act 
of All>ert Ostcrmaler. Tlie assorted 
breeds make a flash and w ith them 
is a big French poodle dog. The 
goats come in with a cart, then 
jump a fence, walk on their knees, 
march on their hind legs, roll a 
barrel and walk on a barrel. One 
biitts a tricvcle carry ing the dog. 
It also piLsiies a wagon carrying 
Eliaine Klillar, who assists in the 
act. Speed>' w ind-up has the goats 
in a Libert\ drill while the dog 
leaps over them repeatedU . 

Clowns Rud>- Docky, Lou Jacobs 
(Continued on txtf^e 40) 



the show's office wagon for the 
1955 tour. 

Hawaii Business Good 
In Hawaii, the show plus E. K. 



Portland. 

F. E. Schmit?. and A. Morttm 
Smith, both of the show staff, 
spent a week with the .show in 
Hawaii. Returning they visited the 



Fernandez's rides and concessions Tony Cientry and Norman Ander- 
had a successful engagement, ac- ! son in Los Angeles and the Clyde 
cording to show sources, for three ; Beatty Circus quarters in Deming, 
weeks, altho torrential rains wiped jN. M. 



bowed out of this section at Van 
Xuys or North Hollywood, dates 
which followed its return from the 
San Diego area. 

Altho reported sold as long as 
five years ago, the lot has contin- 
ued in use by various circuses. 
Now. however, the actual construc- 
tion of a furniture marl on the site 
seems near. 

Use 80% of Lot 

Plans for tlie financing and build- 
ing of a new S7,0()0,0(M) structure 
were announced this week. The 



(Continued on ;wfie 48 } 



Von Opens April 2 

MARiON. S. C March 19.-Voii 
Bros.' Circus, managed by Henry 
L. Vonderheid. has set April 2 as 
its opening date. The show win- 
tered here this year rather than at 
its usual quarters in Wapi'llo|>eii« 
Pa. A number of additions have 
been made during the winter. 



Hagen Opens Season 
With Big Texas Crowds 



BROWNSVILLE, Tex., March 
19.— Hagen Bros.' C'ircus, since 
opening here March 3, hua played 
the Rio Grande valley towns to big 
Prudential Insurance Compan\ of ; bu.siness. It Ls the first tent show 
America revealed that a commit- Pl«> ^^^'^ since it appeared 
ment w as made for it to piu^chase ^r*"'* »" * 

the project upon completion. Tlie Hagen Bros, has a new white 
area comprises 4V4 acres, approx- t"P "^h red and blue tnm, made 
imalelv SO per c-ent of the block hy U. S. Tent, Chicago. All mo- 
bounded bv Broadwav, Hill Street ! »ori7.ed equipment is newly painted, 
and Washington Boulevard. The imd newly added vehicles and ani- 
20 per cent not included in the ^n-ik are in evidence, 
deal fronts on 21st Street. I Owner How ard Suesz was in 

W ith the circus lot being used Harlingen with the show and 
for a building, the move follow s a talked w ith loc-al people alx)ut buy- 
trend existing during the past few ing permanent quarters there. The 
years, reducing the number of de- show wintered in Harlingen for the 
sirable spots in down town locations first time tills year, 
where circuses may show. | Circus has been using consider- 

Thru Arizona able billing and has had good ra- 

Tlic Beatty show heads this way dio, T\' and newspaiwr attention, 
thru Arizona with its last date in Suesz also was considering buying 
that State March 24. The first j more elephants and other animals. 
California date is in Calexico on I Program of Hagen Bros, at the 
Friday (25). Prior to moving here j opening included; 



Display 1-Spec. 2-Capt. Eddie 
Kuhn's Mixed Animals in arena. 
3— Cal and Torchy Townsend, re- 
voKing ladder. 4 -Jean Nelson 
and Jeannette Wallac*e, dog acts, 
■■j— Clowns Jack LaPearl. Buzzy 
Potts, Lem Keeler and Carl Nelson. 
6-Patt>- Couls and Bert Wallace, 
pony drills. 7— \'iolette Rene, head 
balancing, assisted by Torchy and 
Marlene. 8— Capt. Eddie Kuhn 
and Capt. Eddie Akins. new bear 
act with seven animals in arena. 
9— Jeanie Lorene, tight w ire. 10— 
Clowns. 11— Carlyn Carlyle. .siiv- 
gle traps. 12-CIowtjs. I.3-Ecklie 
Akins, Bill Brandt, Jeannette Wal- 
lace and Miss Couls, menage rid- 
ing. 14— Clowns. 1-5— Marlene 
Bradbury, Torchy Townsend and 
Jean Kuhn, swinging ladder. IB- 
Clowns. 17— Joyce Lorene, cloud 
swing. IS-Bert Wallace and Ed- 
die Akiii-s, Liberty horse acts. 19— 
(CofUinued on /wge 



MARCH 26. 1955 



THE BILLBOARD 



CIRCUSES 



39 ' 



WANTED 
ELEPHANT FOR KID RIDE 

Must l>e gentle. Seanon'H 
Kork. ghe lo^test week 
priee. 

Full information will be 
given. M'rite 

BILL EHR, Mgr. 

Northwest Booking Agency 

510 Valley St. 
Minot, North Dakota 



Wanled For 

mm BROS.' CIRCUS 

Opcnlfif Saturday. April 16. 

Big Show Announcer, Reserve Seat and 
Wild West Ticket Sellers. Ticket ScHers 
»nd Grinders for Animal Menagerie. 
Write, stating lowest salary to 
II (K yillC 2669 Euctid Hvishti Blvd. 
JAIK nil U Cleveland H« t«lit>. Ohio 
Riggers and Seat Wen. como on. Report 
to Charlie Brady. Jefferson, Ohio, Ashta- 
bula County. 



! CIRCUS WRESTLER i 

W.<%>ITED 

' For Concert. Stale age. weight, etc. I 

[ Also Truck Mechanic with tools, i 

I Address: • 

; KI?VC: BROS.' CIRCUS j 

I Central City Park Macon, Ca. ', 



2 PHONEMEN 

BANNERS 
Must have Shrine espertefico. 

Pol Hulvey 

SYRIA HOSQUE HMPLE 

Pimburgh U. Pa. 
Phone: Muteum 3-0701 



8-PH0NEMEM-8 

Be«l dral »n rounlrj- (or A-l Men. iitcady 
deal. Start Cincinnati, move fruni luwn 
lo town. Usin* TV. Radio, Newvaper 
»elllnc our product to dcBlerx. Rtvini 
this exirnxive advertising over dealer's 

UF-S.\V-R CO. 



3 PHONEMEN 

Banners— UPC— street Parade 
KINO BROS.' CIRCUS 

Al Keys, Nile* Madden, contact. 

CHARLES SELDM.tlV 



10-PHONEMEN-10 

Want reliable Mat for t^e best aeal In 
the Ii^aRt. IjIrcKie !ipon»or. repeat date. 
Plenty of food towns to follow. Pay 
dally. Call 

A. J. WIES^ER 



PHONE CREWS 

We need Managers 'with carl with 
Phooe Crews. Must be reliatile for 
State-wide deals. 



Call Columbus, Ohio 



LUdlew 6223 



HUNT BROS.' CIRCUS WANTS 

Three hiKh.cliu« Advertltlng Bannermrn 
Mho are capable of Keltinf bic money 
M-llinK adi tn cnnjunci ion with our cir- 
ruK und helicopter. This is not a tele- 
phone deal. Want Bic Show Band 
Leader. Ivan I>ouatBa. boaa canvatman, 
ManlH Maniuee. Sllrn. Danny Daniel. 
Slim Hart and olhers who know tilm lo 
report. HUNT BROS.' CIRCUS, Bur- 
t(n«ien, N. J. 



.4T iJBERTY 

AGENT 

en account of disappoint mont 

CI.ARICTVrE Ai:.SKi:!\GS 
Gen. Del. Henderson, Texas 



2 PHONEMEN 

Bonncrt. Must hove Shrin* experience, 

P.4T MUI.VEY 

Syria TempU Pittsburgh 13, Pa. 

Mwteuffl 30701 



PROMOTERS 

(ib«T, Eiahl town% lo work in Vneini: 
'olice and ahfrlff deuls. Licrnse on th 
>all and carded for you. Write or wir 

COROON H. SPENCEH 



UNDER THE MARQUEE 



By TOM PARKirJSON 



The Padncali (Ky.) Exchange 
Club and Jack Turner, agent for 
Roger Bros.' Circus, signed con- 
tractii March 15 for May 9-10 ap- 
pearances of the show there in 
Brooks Stadium. . . . Art Miller, 
general agent of the Al G. Kelly & 
Miller Bros.' Circus, was in St. 
Louis recently to confer with 
Charles V, Turner, the show's new 
advertising manager. While there 
Miller vi.sited with Bill Oliver, an 
old friend. . . . The Kriel Family 
is back ill Lcmoiit, 111,, after play- 
ing Patterson Bros.' Circus indoor 
dates. The troupe is preparing for 
a summer tour with Bisbee's 
Comedians. 

Sam Siratton, uho has been 
ahead of "South Pacific," closed 
in Chicago and returned Ea.st this 
week, scheduling a stopover in 
New York on his way home to 
Hartford, Conn. . . . Sam Snyder's 
"Water Follies of 1955" has signed 
with the Shrine Temple at Terre 
Taute. Ind., for this season, writes 
John Schmidt. The date formerly 
has been played by the Tom Packs 
Circus. 



teetcrlward-RisIcy, worked the Na- 
tional Sports and Boat Show, San 
Francisco, and will make the 
Orange .sliow al San Bernardino, 
Calif. . , . Tom Hayes, who was on 
Ringliiig ring stock most of last sea- 
son, now li with liis sister in Tor- 
rington, Conn., until time for the 
show to open. He has been re- 
covering from a heart attack. 

\'isiling at \'on Bros.' quarters 
recently have been Bob Dickman, 
Gene Burr, Joe Kelly, George E. 
Foster and the Rev. Jame.s Cole, 
advises Manager Henry L. Vonder- 
heid, from Marion, S. C. . . . Mr. 
and Mrs. George and Roxy Enges- 
scr have pulled out of San Antonio 
to launch their 1955 season. 

Francis Kitzman, manager, lias 
opened the bill car of the Clyde 
Beatty Circus, ^^ith some of the 
men coming over from the Ring- 
ling-Baniiim show, reports E. C. 
Nferritt, who has the snipe at El 
Paso, Tex. . . - Jerry and Betty Mar- 
tin's Fearless Stars high act has 
made five Florida fairs, with Eustis 
I and Peiisact)la still to go. They 
Lucio Cristiani states that the I picked up a new trailer in Sara- 
names of the Cristiani Family, sota 
Cristiani Troupe and Cristiani 



Brothers are registered and can't 
j be used by others but that a cousin, 
Aldo Cristiani, h;is a separate act 
w hicli wurks under tlie latter name. 

From the Tommy Scott country 



music show, Floyd (Rul>e) .\mold Ed Hiler, who was w ith Charlie 

WTites that at Deming. X. the Campbell, now is contracting for 

Scott people visited Clyde Beatty's | Ming Bros, in Georgia. , . . Bill and 

quarters, with Arnold and Gus Jackie Wilcox ha\c arrived in 

Kanerva \isiting the Hanuefords, Hugo. . . , Jack Moore, ow'ner of 

Art Conccllo and Joe Applegate. Te.x Carson Circus, is taking Ma- 

. . . Sanrda Scott flcw^ from Atlanta, osnic work 



Gil., to visit her parents, the 
Tommy Scotts. . . , Business for the 
show has been good. 

Chutney A. Farringlon, who has 



Joe Bradbury and Richard Re)!!- 
olds, of Atlanta, visited King quar- 
ters recently, and Re\noIds went 
on to Sarasota. . . . Frank Panisko 
been with the Christian Pageant , reports from Butte, Mont., that Po- 
as special agent to Charles Cuth- • - - - 
bcrt, general agent and musical di- 
rector, recently \'isited with his 
brother, Howard C. Farrington, 
who is on the Kelley- .Miller ad- 
\'ance. He also rejwrts meeting 
J. Eddie Holmes, with whom he 
trooped for several \ears. E. J. 
Floyd, Pageant producer, has been 
touring the .Midwest since January 
to fair results, and is now expand- 
ing for larger cities in Indiana and 
Ohio. Dick Lewis, first trunn>eter 
in the Pageant masical choir. Is 
leaving lo oi>en with the Bisbee 
show. Russell Harrison has been 
cKintactcd as a replacement. 

The Denver Harmon chimp act 
has contracted 10 weeks w ith Boyle 
Woolfolk for next fell and the San 
IDiego, Calif., fair in June. Acl re- 
cently made the Bob Cummings 
and Pinky Lee T\' shttws. . . . Buck 
Leahy will be in the Mills Bros.' 
Circus line-up for this season. 

Vernon and Lillian McReavy are 
ending a sojouni to Mexicf> and 
heading for Mankato. Minn., and 
Minneapolis. . . . Bob Monahan 
reports the Amazing Monnlians, 



of band music. . , . Dolly Jacobs' 
big elephant, Modoc, visited the 
Legislature building for a publicity 
photo w ith the newly elected Dem- 
ocrats. . . . Fred and Jean Merkle 
have the iiiiide novelty stand in the 
big top. . . . Bill Brownbig Jr. is 
dninimer and Billboaid agent. . . . 
Al and Geri Antonucci's baby 
chimp. Bozo, is doing a one-hand 
stand. 

More from W'ard-Bell in Hawaii: 
Jackie Tolliver Jr. has been working 
out with the fK ing act. . . . Hubert 
Castle sampled Hawaiian surf fish- 
ing. . . . Roddy Bell and Rinaldo 
Wunderlich have taken up surf- 
boarding and skin diving. . . . An- 
dre Fox has new plastic numbers 
for his palomino Lil)erty horses. 
. . . Mildred Welbcs is at the or- 
gan. . . . Harry Dann is doing the 
announcing and also keeping the 
gang biLsy w ith T\' and radio in- 
ter\ iews. ... La Norma starred on 
a TV cooking school show in Hono- 
lulu with her Daui.sh dishes. . . . 
Howard and Wanda Bell are do- 
ing their acrobatic teeterboard act. 
. . . The Bobby Nelson pig act goes 
over big with Hawaiians. . . . Joy 
Thomas sports an orchid corsage in 
tournament, and Roy Thomas has 
upset local billiard parlors with his 
one-arm technique. . . . Dave (Rem- 
brandt) Thompson has turned out 
signs for Hartild Ward's concession 
department. 

King Bi tts.' ad\ ance is to include 
10 hillers and three press story 
men. . . . J. C. Admire advises that 
he has teamed up with Buck Lucas 
to organize a ballpark show, which 
they plan to oiicii late in May. 
Admire will keep his school show 
going until late April. 

Ward- Bell's Indian nvunber in- 
cludes Sylvia Witt and Juanita Baty 
on sw inging perch. . . . Arden and 

_ _ Norbert Krelsch, gorilla parody, 

lack's Eastern unit will play there ' score here, as does Mayme Ward's 



Charlie Campbell, who has his 

Marie O'Day donation show 
booked in Texas, stopped over a 
dav at Hugo, Okla.. to visit people 
with the Kelly-Miller, George W. 
C^ole and Tex Carson circuses. 



SYDNEY « 
THE GREAT 

AMiKiefs owtr 

CUNT BOXING 
KANOiMOO 

OVER 
« ritT T*IU 



HAWTHORN HEILODV 
FAtMS ZOO 

Libertyville. Illinclt ' 




ANIMALS 

New Shipment — female Elephants, under 
four feet. $3000; Orangutarv«. $2000 
up; Clouded Lcoparcts, $800; Casso- 
waries, young adult. S250: Siamang 
Cibtjons, $400; Lion Tail Monkey, $150 
ea.; Hyenas. $150; Regal Pytt>ons. $200 
up; tame Gibbons, $150. 

BERRY 

MIS MirMlan S.iltla. Walk. 

PhoiM 8526 — K.nwocd 



FOR QUICK SALE 

3 CM. Diesel. 60 KW. Light Plant*, 
mounted in 30 ft. open sitje van. Fully 
equipped (Switchboards. 2 Light Towers 
on lop). Also have Ground Cable an6 
luriction Boxes. These plants pust over- 
hauled. Painted white irwide and outT" 
Also Straight-lob Trucks and Semi- 
Trucks, ADDRESS: 

SOUTHESN CONCESSION CO., INC. 

p. O. Bex 746 Ctearwalet, Ha. 



CIRCUS WANTED 

June or July— percentage basis; benefit 
Americon Legion. Write at oi.ce to 

EUSWORTH STEWART 

139 South St., RitJgwoy, Po. 



in June. . . . Dub Duggan, former 
circus owner, now has a snake 
show doing oka>' iii the South. 

From Ward- Bell Circus and Ha- 
waii, Harry D. Dann writes that 
midget clow n Harold Simmons has 
a new straw liat that is bigger than 
he is. . . . La Norma is practicing 
on the 1 ik ulcle with help f rom 
Betty Bell. . . . The men have blos- 
somed out in multicolored aloha 
shirts. . . . Many folks have gone 
on siglitseeing tours and visited 
pineapple plantations. . . . Skinny 
Goe is shopping for Japanese music 
arrangements to add to his library 



bit in that act. . . . Mildred Ward 
and Janice Holman have Hawaiian 
baby sitters for their infants, Robin 
and Patrick. . . . Everyone got a 
huge piece of cake w ith circus dec- 
orations when Punch Jacobs was 
given a birthday party by his 
(Continued on fxtfie 44) 



AT LIBERTY 

Crodle Catcher with own tigging. 
Also doing Teeterboard, Boloncing, 
Flying Tropeie. 

ELMER SANTANA 

245 WMt 51 .1 St., N.w York, N. Y. 
COIumbui S.39S0 



ATTENTIOIV, CARIV'IVAL AIND CIRCl'S OWNERS 

MODERN LUXITHV LINER CREVHOliND BUS— 32 fcot lonf. sleeps 10. bath and 
■howcr. wall. to- wall carpetina. bar. new Friifidaire, mahnicnny panelins throuchout, 
completely alr-<-on<llttoned, hot and cold water, complete dlspoMtl built in. new rnfine, 
air brakea. white lealJier upholMery, large storaKe compartmer»t. Will crulae 70 m-p h. 
Trade for car. truck or airplane. BuJll for race track owners und never used. Could 
not duplicate for tU.MW, Will lake tl3.7S0 cash. Contact 

D. H. WOOLDRIOCE, Mamphli-Arit Speedways, 71$ Riverside Drive Pbor*e 5-M13 

Pictures available. 



WANT ADVANCE AGENT 

Mu-rt have car. Funtily Actd. Working 

Men uho drive, Candy Rulchcn. one 

more RiCCer. Sideshow Acts. This i* 
not a new show. 

HEI\RY BROS. 



p. o. Boa an 



CairMSvllle, Tex 



WANTED 

Combination Agent and Biller on account 
o' disappointment. SmJil circui. long 
season. H. |. Lane, contact. 

591 N.W. 63rd St. Miami. Florida 



PHONEMEN 

(AU BRISTOl, TEHN., FOR WORK 

Ten towns booked and ready. 

Phone; Bristol S7S8. 
Various autpicei, police, etc. 



PHONEMEN 



Phona 3-Sia4, Saginaw, Mich. No callecta. 

BILL FINLEY 

1M North Baunt Sa«inaw, Mich. 



BIG NEWS for YOU! 

Billboard Announces New Ad Service 

CIRCUSIANA MART 



Your Trading Post for buying, 
selling and trading rare and 
unique circus material. 

STARTING IN 
THE BIG ANNUAL 

SPRING 
SPECIAL 

Doted April 9 

The Ctrcwtiana Mart will appear right in the 
circus section. It offers you complete notionol 
coverage (or buying, selling or trading. 



WHAT DO YOU HAVE TO SELL? 
WHAT DO YOU WANT TO 
BUY? 

An od in The Billboard's Circusiono Mart will 
bring you quick action . . . fast reiwlts! 

BUY, Sai OR TRADE SUCH (OUEHORS' inHS U 



• Circus Photos 

• Lithorraphs 

• Programs 

o Route Sheets 0 Books 
o Merry -Co -Round 

• Cit'^m History 

• Sunbarst Wheck 



• Books on Circus 

• Miniature Circus 
Equipment 

• Facttial Information 

• Antique Show Equip- 
lent 



• Old Posters, Heralds, 
etc. 

lylhing and «v»rylhin( pertaining to 



Circus Lei 

Us« Circusiono Mort as 
your acquoinloncos 



of contacting 
associotion notices 
of iTMielings, special got-togelhers, etc. 



RCltCSS Ragular Classified — ISf per word> mini- 
Display Oassified— $1 per agate Hm, $M 
per inch. 

CASH WITH OROn 



AD DEADLINE: 



Wednesday, 
MARCH 30 



SEND YOUR AD TODAY 

THE MUBOARD, CHKUSMM MAST, 2160 PATTERSON ST., CINCIIIIUTI 22. OHIO 



40 



The billboard 



RINKS & SKAtERS 

Communiearions to 2160 rtltmon St., Cincinnati 22. 0. 



MARCH 26. 1955 



Take Our Case to D. C, 
PSAA Exec Tells Ops 



FEASTERVILLE, Pa., March 
19.— James H. Bobo. of the Senate 
Subcommittee on Juvenile Delin- 
quency, has invited members of the 
Participating Sports Association of 
'gAmerica. as well as non-member 
rink and pool operators, to write to 
him, giving their views about the 

Ct rinks and pools play in com- 
ting juvenile delinquency, it was 
announced this week by Vernon 



SPECIAL SALE! 

NIW "CHICAOO" tHOI 

SKATES, M«n*» and L*dim' ..«f JO Pr. 
IS* SKTS BMOWNia PRf. 

CISION WHEELS 2M %t 



IM P>. MtN'S AND LADIIS' NIW 
SHOES wrTH USED SKATES. Naw 
rSSP nlact whvflla 9»^» Pr. 



tit PW. NEW MEN'S SHOiS, 

l«sth*r lln«d, brekan iIsm, 

(onnarlv S4.7I. NOW UJ» Pr 

UM ECONOMY PKICItlON 

••■rln««, fit any wh««l ... Ea 
IM SITS ROYAL PIICISION 

WHIILS 3LSa S«f 

3S« SITS HOWARD RISRI PRI. 

CISION WHIELS MM 

WOOL POM-POMS. M c««»n .. s.ae Ds. 

BUNNY FUR POM-FOMB. Wtth 
Mia, iwmb* »iM «.•! Dl 

Wrft*-IVIr*-PfcoiMl 
Ttimai 1/S Dowtt, B«lanca C.O.O. 
AuthorliM Otitributvr for "Chteavo- 
RalMr Skata C«. 

m UAMS & SON, INC 



SKATING m TENTS 



42it02 
52 1 122 



m STOCK 
ML nMES 



USID RINK TOPS ONLY 
In T«MM, WxlOr S47S.a 



UNPBEU ma & AWNIN6 (0. 

100 CMhal A.«. AHnt. IIL 

IPIism: 3-M8SI 



SKATING RINK 

ICodcro and well eaulpped. Dolna rood 
ftU jrcar bualaem. Reaaon for aeUing— 
Widow !■ bad hoalth. 

BOX D-104 

C/O Tttt Blirboard CInclnnotI 22, O. 



D. Piatt, PSAA president, from his 
headquarters here. 

The invitation was extended by 
Senator Bol>o in a letter to Piatt 
following a recent visit by the lat- 
ter and Arthur D. Litzenberger, 
Philadelphia rink operator, with 
the senator in Washington. The 
senator said such letters would be 
helpful to the Subcommittee which 
plans hearings on the over-all rec- 
rectional programs of the nation. 

Concerning the invitation, Piatt 
said that the industry could do 
much "if we would state our case : 
concerning recreation and youth 
now," and said that it is impera- 
tive that the industry take steps to 
convince the government that pri- 
vately owned rinks and pools can 
do much to correct juvenile prob- 
lems. 

Plait also pointed out that "we 
are experiencing fewer rinks and 
pools privately owned in the U. S. 
and more and more being built 
and nm by government units. 
Why? Became it is not an interest- 
ing nor profitable movement for 
private capital. It could be made 
s< with some recognition by the 
federal government." 

Two of the most important fac- 
tors involved, said Piatt, are relief 
forever of admLssinn taxes on par- 
ticipating sports and favorable de- 
preciation rates. 

"For example," said Piatt, "now 
companies engaged in war plant 
expansion are given two, three and 
five-year depreciation— any rate, 
just so we can prepare for war, but 
to provide recreation for kids, in- 
vestors must wait for 20 or 30 
vears to get their original money 
back. There are many more argu- 
ments for the government to t^e 
action, and it will if it is told of 
our problems," Piatt concluded. 



leer Debuts 
In Birmingham 

BIRMINGHAM, March 19.- 
Paradise Ice Rink on Highway 78 
in Irondale. five miles from down- 
town Birmingham, recently opened 
for business. Two of the owners are 
R. L. Beck and M. S. Busby. Melvin 
Colegrove is manager. 

An instructor is available at the 
leer, which offers classes for be- 
ginners and advanced skaters on 
Wednesdays and Fridays. Two- 
hour sessions are available for 
skaters. Monday tliru Thrusday the 
rink is open from 4 p.irt. to 12. Fri- 
day thru Sunday it operates from 
2 p.m. to 12. Special rates are of- 
fered for parties. Skates may be 
rented or bought. The 60 by 90- 
foot floor has been recently en- 
closed in a steel building. Bleachers 
are being erected for spectators. 



ROADSHOW REP 



(UBVEOESI HMI-COIE 

The skating (urfaci for wood and 
masonite floors. The ultimata in clean- 
linmi and traction. 

rCRRY t. GILES. Prm. 
CHnracrwf, Inc. Myikafon, Michigan 
Wa invite you to bring your skates to 
Curvscrecr and see for yourieltl 



Hackensack, 
Alexandria 
Lead Racers 

ELIZABETH, N. J.. March 19.- 
Hackensack (N. J.) Arena, with a 
total of 164 points, continues to 
pace the {ield in the Northern di- 
vision of the America on \Vheels 
Inter-Rink Racing League, it was 
reported this week by Jack Ed- 
wards, AOW director of speed, 
Iluckensack's nearest competitor is 
the Paterson (N. J.) Arena, which 
now has 134 points. 

Trailing these two are Peekskill 
(N. Y.) Arena, 130 points; Boule- 
vard Arena, Bavonne, N. J., 102: 
Twin City Arena, Elizabeth, 80; 
Mount Vernon (N. Y.) Arena, 44; 
Florham Park (N. J.) Rink, 32, and 
Capitol Arena, Trenton, N. J., 16. 

In the Southern division Ale.v 
adria (Va.) Arena has retained its 
league lead. It now has a total of 
130 points, followed by Reading 
(Pa.) Rink, 114; Bladensburg (Md.) 
Arena, 96, and National Arena, 
Washington, 94. Next Southern 
race is scheduled for March 26 at 
Bladensburg. 

Hanson Buys Reid Spot 

WINTHROP, Minn.. March 19. 
—David Hanson, White Bear, 
Minn., recently purchased Win- 
throp Roller Rink from James Reid, 
who has operated the roUery for 
the past year. 

r=A GOOD DEAL for RINKMEN^ 



COMPLETE PORTABU RINKS 

FOR SALE 

■•.mtful ifaii«n*d Untt — hifcrcli.n,*. 
•bit neon — no belH raiulrvd for r.llt. 
Writ, far intami.ttan. PIM« ord»n n«w 
tor 9wrtnt dvllvtrr. 

TUUaghast Mfg. Co. 

Ptwn* n P t 
p. O. 17 V.nui, T.xas 



We BUY 

AND 

SELL 



NEW and 
USED RINK 
eOLLEli SKATES 



Wfita tor quotatton*— l-day Mrvice. 



JOHNNY JONES, JR. ] 

..tf. ui,,., I., CHICAGO ROLLER SKATE CO 

SI CHATHAM ST.. PITTSBURGH 19, PA. , 



FOR SALE 

40x100 Portable Rink, Ca(npb«11 Tent 
uaed 90 days. Grinder, 200 Fair Skates, 
t Sound S>^teinj, o Ivan bed Chalaa, 
Floor Cable*. Sacrifice K6.000. 

DAVE BRITTON 



CHICAGO 

TMM MAm iifc.uvMa.orr 



"Precisionette"-"lmperial" and "Deluxe" 

Three New, great Roller Skatei. Sold 
by Rink Operator* exclusively. Order a 
pair of each for Diiplay. 

Cash In on these SALES NOW! 

CHICAGO ROLLER SKATE CO. 

Mmmwfatt»r»r» of all hindt of teflar Shaft 
44X7 W. Lok> SITMI Ctiicago 14, lllliiali 



Hagen Opens 

• Continued from pa^e 38 



Clow-ns. 20-Web. 21-Eddie Akins 
and Patty Couls, elephant act (1). 
Staff, Department Heads 

Staff and key personnel on the 
show includes Suesz, owner; Rob- 
ert Couls, manager; Mary Jo Couls, 
office; Tex Maynard, announcer; 
Fancher Pierce, music; Little Bob 
Stevens, concessions; Bert Wallace, 
equestrian director; Shorty Lynn, 
boss canvasman; Walter Graham, 
props; E. M. Zurc^er, electrician; 
Floyd Bradbury, Side Show man- 
ager; Marcy Maynard, circus diner; 
Alliert Dean, cookhouse; Stanley 
Osheske, assistant menagerie boss; 
Beatrice Zurcher, front door; To 
Couls. The Billboard; Bill Brandt, 
with Ed Money and Ray O'Neal, 
ring stock; Louis Spaeth, assistant 
boss canvasman; Torchy Town- 
send, wardrobe; Cal Townscnd, 
carpenter; Bob Cusson, kid pusher. 

Advance includes Frank Yagla, 
24-hour man; Joe McMahon and 
Vera Himes, contracting agents 
Ted Wilson, boss billposter. The 
concession department includes 
Paul Davis, apples; Bill Winn and 
Frank McNamara, seats; Frank 
Smith, cotton candy; Tracy Bren- 
neman, popcorn; Gene Hayes, nov- 
elties, and Red Bentlcy, snow 
cones. 

New Cages 

With Bradbury's Side Show are 
Bob Walker, tickets, and Prof. Del 
Rhamy, magic. Side Show top also 
displays the menagerie, which 
counts two elephants, two llamas 
and new cage wagons. The cages 
include lions, bears, puma, midget 
pony and cow, monkeys, kangaroo, 
birds, boars, sacred cow. deer and 
small animals. Kuhn's animal acts 
include lions, pumas and bears. 
Cages are built on semi-trailers and 
are new this season. 

Brownsville, full and straw 
houses; Port Isabel (4), three- 
fourths afternoon and full night; 
Harlingen (5), half house in the 
afternoon and full at night; Ray- 
mondville (1), light afternoon and 
full night; Edcouch-Elsa (8), lot 
between two towns, both shows 
filled, and Donna (9). near-full 
afternoon and full night. 

Show plays auspices dates. 



J^ECEXT CONTRIBUTIONS to 
the column by A! Pitcaithlcy, 
the former repster who is now as- 
sociated with radio in Carlsbad, 
N. M., have brought comments 
from several interested parties. 
Writing from Cape Girardeau, Mo., 
Bill Rucsskamp says: "It's good to 
rcitd about the old-time rep actors 
as Pitcaithley recalls them. I knew 
Fred Wilson when he managed 
the No. 2 Bill Murphy*s Come- 
dians. He not only played Toby 
parts, but did light comedy and 
even blackface. He was a good g.b. 
actor. About the same time Bert 
Melville used a lot of bills with 
the Toby character, but he was 
different. He left his fright wig in 
the dressing room and played it 
liglit with slow movements and 
drawling voice. Bert did okay. If 
Pitcaithley wants to go back to 
about 1905, how about Fred Ray- 
mond in 'A Missouri Girl'? It was 
not Toby then. All the characters 
were named Zeke. Raymond was 
the best in my book. I recall Pit- 
caithley in the Billy Wehlc show 
doing an aero specialty and dou- 
bling on drums in the ork." . . . 
"I thorly enjoy the rosters of old 
shows which we see from time to 
time in the Roadshow Rep Col- 
umn," writes J. E. Barrett, of 
Roanoke. Va. "Have wondered if 
any readers recall the Cook Family 
Show which toured Eastern Vir- 
ginia during the early '20's. The 
show offered pix and vaudeville, 
and I would like to read comments 
from any readers who remember 
the outfit." Barrett has had I6mm. 
films in his area for years, but says 
he cannot decide whether to work 
them this summer or not. He asks 
that roadshowmcn or former road- 
showmen relate current and past 
experiences in the column. "I think 
there are many of us still inter- 
ested," he concludes. 



"JJAVE NOTICED lately some 
fine articles on old rep and 
minstrel shows in the column, in- 
cluding those by Charles E. Duble 
and Al Pitcaithley," writes L. J. 
Sampson, Grinnell, la. "Speaking 
of Tobys. I have seen a great many 
of them, but think Neil Schaffner's 
was about the best. Don Dixon, of 
the old Don Mazie Dixon Players, 
was also good, as is Jess Sun, of 
Sun's Comedians. Does anyone re- 
call what year Arthur Denning's 
minstrels were on the road with 
Felix Hermann the magician? Wilis 
Shaner, who was with Jimmy Du- 
rante at the Parody Club in New 
York and later with Al Sweets 
band and Neil O'Brien's minstrels, 
has sold his music store in Grin- 
nell and left for Florida. Edward 
and Stella Horn, who were with 
the Walleck Theater Company and 
W. I. Swain Company and later 
with the Dubinsky stock company 
are living in retirement in Des 
Moines. L. E. Simmerman, an old 
trouper with stock and road shows 
in tlie days of Eddie Foy and 
Weber and Fields, is now a night 
clerk at a Red Oak, la., hotel." . . . 
Harold Mercer reports from Ottawa 
that he will try melodrama bills m 
Canadian cities during the spring 
and summer. Already booked are 
three towns. Mercer will do some 
of the leads, depending upon local 
performers for the remainder of 
the casts. He has the old "Jesse 
James" show in mind for an opener. 
. . . Bad weather and poor business 
has prompted the manegement of 
the Femell Family Show to map 
a couple of long jumps to get the 
show out of the Lioby, Mont., area. 
Ralph Femell, head of the show, 
says that the show plays independ- 
ent dates as well as dine and dance 
spots. 



Driy'm' 'Round the Drive-Ins 



Polack West 

' Continued fwm page 38 



and Charley Cheer have moved 
their boxing match to the prolog 
and substituted a musical novelty 
number. Playing violins, Jacobs 
and Docky start straight but quick- 
ly change pace. Each bows the 
other's violin to continue the duo 
which includes a half dozen similar 
exchanges and mix-ups. Cheer ac- 
companies on a brealc-away accor- 
dion. In a second number, the trio 
does wonders with sets of tuned 
bottles. While not a big laugh- 
getting t>pe of act, it is novel and 
holds interest. T. P. 



tplien vnneerfnff ad* . . . 
SAY YOU SAW IT IN 
THE BILLBOARD I 



pLANS for construction of a 
1,200-car drive-in four miles 
north of Monroe, Mich., have been 
announced by J. R. Denniston, 
Denniston Theater Company. The 
30-acre site will incorporate a toy- 
land for youngsters, a large conces- 
sion stand and CinemaScope 
screen. . . . Messrs. Bernard and 
Leonard Brooks, co-owners of Af- 
filiated Theaters, Detroit, held 
ground-breaking ceremonies Feb- 
ruary 28 for their $500,000 Troy 
Drive-In, to have over 3,000-car 
capacity. The 55-acre theater is 
scheduled for a May 20 opening 
and will be the first dual-drive-in 
in Detroit. Construction of the 
other half is to commence im- 
mediately tliereafter, A Cinema- 
Scope screen 130 feet in size will 
be installed. . . . Contracts are 
being let for construction of Won- 
derland Drive-In Theater, to be 
built by Korman Enterprises in 
Roval Oak Township, Michigan. 
The $600,000 project will utilize 56 
acres and will have year round 
operation with in-car heaters. Site 
will include a swimming pool for 
500, and ice rink for 1,500 and a 
10-acre parking lot for visitors to 
the pool, rink and playgroimd. A 
four-acre kiddieland with 18 rides 
will be in the layout, along with 
concessions for the theater and 
amusement area. Clark Theater 
Service will be in charge of book- 
ings. 

Arthur Landsman, president of 
Statewide Drive-In Theaters, Inc., 
San Antonio, has returned follow- 
ing attendance at several conven- 
tions with announced plans for the 
installation of "the Diggest and 
most modem snack bar in Texas" 
at the Alamo Drive-In, San An- 
tonio. ... A lone holdup man got 
about $50 from Mrs. J. S. Hammer, 
cashier at the Hempstead Drive-In 
Theater at Houston, Tex. . . . 
George V. Comeaui. newly named 
manager of the Hi-Park Drive-In. 
San Antonio, operated by Ezcll Y 
Associates, has announced that a 
new wide screen is presently being 
installed at the drive-in and the 
parking area is being increased by 



33% per cent. . . . Four youths 
between 18 and 21 years of age 
combined efforts to hijack the 
Fiesta Drive-In Theater, San An- 
tonio, of $211.15 in cash. Police 
failed to pick up the group after 
the holdup. 

The San Pedro Drive-In Thea- 
ter, San Antonio, has installed a 
new wide screen as well as new 
sound and projection equipment. 
. . . James W. Robinson, cashier 
and manager of the concessions 
operations Tor the Skyway Drive-In 
Theater, Bryan, Tex., has been 
promoted to manager of the drive- 
in, according to Jade Farr, owner. 
Robinson replaces Bill Jones who 
has accepted a management job 
with the Long Theater Circuit at 
Bay City, Tex. . . . Four teen-age 
youths are being held by police in 
San Antonio after they tore up the 
rest room at the Roxy Drive-In 
Theater. The youths were appre- 
hended by W. T. Yett, manager. 
They were also trying to remove 
several loudspeakers. . . . Stanley 
Hammer, Jr., new manager of the 
Alamo Drive-In, San Antonio, has 
announced that the drive-in has 
been equipped with CinemaScope. 



NEW PORTABLE 

SKATING RINKS 

Write todey for fufl pertieuUrs. 

Lynn's Portable Rinks 



WANTED 

Man and wife combination for leschlnc 
and maniiCin^ nrw Rulli^r Rink in Mid- 
treat. Plc&ae include! acope at experi- 
tnr^, program mini:. promottaa and 
orginlsation in first letter. 



Th* BlItbMctf 



BOX 795 



WANI MANAGER 

For Portable Rink, good nulpm«nt. 
Must b« *xp«rl«nc«d and able to take 
coniplate char(e and operate. Muat b« 
abl« Ui fiu-niah reference. State all in 
finK letter utd telepbooe number. Op«D- 

a9jc D-iflC aiiiboATri, ciiicf<uM»i n, ofii* 



MARCH 26. 1955 



MERCHANDISE 

Cominuiiiejtioin lo 2160 Pattenon Sf., Cincinniti 22. O. 



I 



DIRECT RON MANUFACTURER 
TO YOU! 



For f*st«r selling and largsr profits 5 
... An excitinfi idea In the selling K 
of Castume |ewelryl m 

Packard'sNEW 

REVOLVING 

SELr-SERV- 
ICE JEWELRY 

RACK, li" 
hlch, complete 
wtlh e do«en 

RWOI'tcd KOt- 

ter pina and 
earrtniB. 

Indlrlduallr 

rrllophane 
packaKcd.dust- 
prfM)/! They 



THE BILLBOARD 



41 




finder lempt- 
tnr. Ihrill Ule 
eye. draw etj* 
t o m e r a and 
lielp the ule of 
items around 
themt 

& £"1 NEW GOLD AND RHODnjM 
V rmiSH IS GUARANTEED NQN- 
Zi TARNISHINGI 

5 RACK DSAU «I_4 dOMn MMrtad. 

m 3 doien ant-d palra— Earrtnss 

Jd 2 doiea aM'd pairs—Scatter Ptna 

P5 1 do«en a»M'd — Brooches 

S n4.00 wlHi RACK FREEI 

K RIFiLLS— »3.3« par dox. 

M Any amorLment desired. 

a| SEND FOR SPECIAL QUANTITY 

5 PRICE IN DOZEN LOTSl 

m 25% deposit on all C.O.D.'ji 

100 oiher Jewelry Items 
r SEND FOR 3J.PG, 1989 CATALOGUE! 

t PACKARD JEWELRY CO, 

(5 W^W.^Sth St. New York 1», 



MERCHANDISE TOPICS 

Wrile The Billboard Buyers' Service Department, 2160 
Patterson Street, Cincinnati 22, O., for the address of any firm 
or firms mentioned in this column. To expedite handling 

please enclose self-addressed envelope. 



Gold Seal Novelty Company, 
Chicago, has introduced its new 
combiniition portable electric hand 
lamp and flashing red beacon. 
Operating on one standard six-volt 
lantern battery, tlie product boasts 
such features as sealed beam and 
use of a standard bulb. Atop the 
rectangular 20-gauge steel case 
containing the battery is a sturdy 
raised chrome-plated handle, at 
each end of which the lights are 

positioned. On one end is a power- V. ; 

ful white light which may be fo- Provided, 
cased for wide or narrow beam and 
may be r^iised to 95 degrees of 
vertical. At the other end is the 
flashing red beacon to ser\e as a 
warning signal in case of night 
road repairs of automobiles. 



Beach Importers, Inc., El Paso, 
has made what it claims to be a 



S VH,JiU" 'S.?,- 5 '"■'de what it claims to be . 

5»»:»»^^»!«^^^«a hP^"0"> purchase of hand-woven, 
^Khiiik.AAAiAA^ A^^A^A.A ^ 1 100 per cent wool Mexican rebezos 

in six colors. They measure 24 by 
69 inches plus a 14-inch fringe at 
each end and can easily retail for 
$9.9.5 each. The firm is able to sell 
; these stoles for $4.t per dozen. 
Each dozen comes assorted in not 
less than three colors. This im- 
porter also carries a large stock of 
pottery, baskets and mats of straw, 
hats, wood products, tinware, furni- 
ture, figurines, novelties and leather 
goods. A complete price list will 
be sent on request if you state your 
business. 



Pearl Sales Companv, El Paso 
Tex., has gotten hold of a manu- 
facturer's closeoul-Mcxican hand- 
tooled leather oval pol\ era. Offered 
in different styles and colors, this 
handbag is worth looking into at 
the price of .$27 per dozen. In less 
than dozen lob the price is $2.90 
each. The firm also has a special 
I on Mexican hand-painted full cut 
j j skirts. 

Chelsea Hosiery Mills, Boston, 
has had such active response to its 
women's nylon hosieiv that sexeral 
other, hot items are announced. 
He anca one-size stretch n\ Ion 
socks are now a%ailable at $.5..50 
per dozen for men, bovs, small 
girls and mis.ses. The firin claims 
that these socks, which come in 
as.sorlcd colors and eight dozen per 
rack or one dozen per box, will 
w ear a year. Another new Chelsea 
item IS tlie cellophane packed 
womeris pant)-. These are fine 
rayon briefs in small, medium and 
large sizes in assorted colors, 
facked in a three-dozen display 
rack or sLx pair gift boxes, they arc 
offered at $3.,50 per dozen. 




If you are looking for sometlling 
to attract attention, send for the 
Cup of Knowledge offered by Ori- 
ental Imports, Albany, Ore.' This 
is a china cup and saucer, but the 
inside of the cup has what appears 
to be an entire deck of tiny playing 
cards impregnated under the glaze. 
After drinking a cup of tea, the 
leaves are depositetf on different 
cards. A booklet explains the sig- 
nificance of each card touched, by 
a tea leaf and how to read combina- 



Dept. B. S04-506 Oaaderich 
NASHVILLI, TENNISSCE 



^™ BIG SELLERS " 

TANK WATER OUN StT. 

te,eoe *hot«. Fast ssltar. 

Oro*. SeU «34.00, DOZEN ej 

SETS 53.25 

BALLOONS, Atiorted CAlen. 

3 ifyle* and liiei. 3 prHa 

ranfei. CROSS 794, SI.IS ,. 
SLUM DEAL, 7jm aiMrted 

p • • c e s. Ideal f ivaaway. 

DEAL ... 
MIRACLE CROSS and Chain 

CUFF LINK and fto' lir 'seH. 
■oaad, assartad af y la s. 

DOIEN SETS 

NEEDLE BOOKS w»ti Ihrasd- 
• f. Contains M. 79, S5, 100 
needUs, 4 styles. GROSS 

»4.5e, »7 M, S7.tO 

GILLETTE Typa Blades. S In 
box. MilHans a*ld. 1,0M 
BLADES . . , 
eiLLETTE Typa Rasors. iV'i 
tarriflc, (fs trva, beiiad. 
DOZEN •"■<»• 

pLiEE sETi: j pi;;;;vof^;d 

Carman sfaal, in plastic hir. 
Bariatn. SET 

SEND DEPOSIT OK FULL PAVMENT 
F.O.B. New YORK. FREE 
CATALOOS. 



1.95 
: 25.00 
4.95 
6.00 

9.00 
4.45 

1.20 
1.50 



Pcnnwood Numechron Company, 

Pittsburgh, announces dc\clopment 
of GloLite, a television lamp-clock 
with focalizer stare break. The en- 
tire clock glows in the dark and 
does not have the ordinary clock 
face. A controlled precision timing 
unit enables the clock to register 
every second, minute, 10-minute 
interval and hour in numerals easily 
seen. 

Demonstrators should look into 
the Diamond miracle polishing 
sponge for cars, kitchen, bathroom, 
etc., available from Sherfy's Ltd., 
Seattle. Only water is needed to 
show how by rubbing with the 
damn sponge, dirt and foreign mat- 
ter disappear from a wide variety 
of articles. 

An all purpose mechanical pil- 
low, the original Contour Vibrator, 
is designed to massage anv part of 
the body either while sitting or in a 
reclining position. It has an exclu- 
SH-e floating spring action which 
the company says is perfect for 
body maiaage. Relax II Vibrator, 
Inc., North Hollj-ivood, guarantees i 
the unit for a full vear, but savs it j 
IS built to give lifetime service. 
Operates on 110 volt a.e. and will 
be sent prepaid for $89.95. 

Pearce Parkhuist Enterprises, 
Lansing, Mich., manufacturer s rep- 
resentatives of advertising special- 
lies, has completed negotiations for 
distribution of the new tvpe flow- 
ing lead pencil. The firin says it 
IS one of the first to offer this new- 
pencil to purchasers of advertising 
specialties. 



FIFTH AVENUE ROPES 

Glamorous "Pearls" 

Standard 54" Length 



M4« 



per cfoicn Mlt, 
^. gifr box«4, p(«t 
poitctg*. 

Indi vliluolly 
& knoHccf far op- 
pcaranct ■ ■ d 
rjl protection. Thasa 
sets absolufaly 
gvaraniecd. 



These 
loled F'torls 



ploitlt, b«t 
era jeweler'^ 



MILLS SALES CO 

Cut «.!. WHOUSALERS Sine. I«U 
2tWcst;3rdSt., New York 10, N. Y. 



n* Nallm'i Fineil Soiree 
exclusives and 

NAME BRANDS 

Write for Free Catalog 



TEMPLE 

COMPANY, INC. 



Myrlo Company of Cleveland 
atinounces a new catalog. This firm 
SDOcialize-s in traffic stoppers-color- 
fu pennants in different sizes, 
colors designs and even bearing 
: special messages. The catalog 
shows a complete line in full color. 
All sewing hi lock-.stitched. Two of 
the best materials have been sclecf- 
ed after a long trial. One is Dura- 
[i.m. the strongest plastic made for 
low-priced pennants. It is water- 
proof and nigged. The second ma- 
terial I.S Perma-Pennant, a plastic 
impregnated drill cloth which the 
firm claims is the finest pennant ' 
material made. Forest Bookman, 
owner of the lirm, asks tJiat readers 
wnte for the catalog. 



MARCH CLOSEOUTS 

ONI DOZEN rOS 

Cotton Dlsti Towels 
N>l. Tooth Brushaa, boxed 
Boxc* nf Bobby Plna 

(125 prr tMx) 
"Brace"' Hair Tonlo. 4 m 
Face Powder. 3t^ m 
Boxed Perfume* 
Perfumed Sachet Bar* 
SunKlasaea 

Leather Watch Straps 
Ball Point Pen* ■ 
StI. PI. Butter Spr«ad«rt " 
SUvcr PI. Salad Forks 

TWO DOZIN rON 

Pixie F)fuHn«, 34" 
Bl»que riBurlnea. 3" 

(Dutch Boy and Clrt» 
Keychaln Tocket Knives 
CoTt. Surplus Vinyl 

Water BotUea 

THREi DOZIN rOI 

Needle Booki 

Daodm-anta 



804 S«naom St. Philo. 
MArkat 7-834} 



3 



JUSTIN! 






Complete with matching Earrings 
Exquisitely Gift-Boxed! 
AVAILABLE IN CREAM (NEUTRAL) OR PINK COLORS. 

so MOT Mi<r'll "w.lk" .(f ,ognt.r. Americ'i ■..»«( pKkaiifif .how. 

"!>.«*■• .H Ixil . . . n.fcn w.nin waul t. txiy. Matcliinf tarringi liuhiM. 
lach Ht xriacllr malch.4. Pcarh ar< a. unjtnm bi tlic ,oa cMi'l Ml Ml.n 
ft.w Hi. in.it cwtly .yatcr-mad. .nM. Ruth youf ord«r today. 

WriH for ratolagiK. J3% dipsiit n<,iilrtS with all orifcri. IralaiK. COM. 

STERLING JEWELERS"^ 

PHONt CA-4-4«21 44 E. LONG STREET, COLUMBUS, OHIO 



QUACK QUACK DUCK 

Ifs NEW-Plenty of Action 



^20 



1.75 



m 

GROSS 



Jt.SO 

' Dezaii 
(No lesi aeltl) 



lOO feet of 48 12"xl8" Pennonfi, 
Alf.V/eolhar Durolilm, Only $4.50. 
Money refunded if not loliified. 

MYRLO COMPANY 

D.pt. B 

11U W. 25ll> Clavalond 13, Olmi 



GIVE TO DAMON RUNYON 
CANCER FUND 



Minimum O.d.f ii.eo — iBtlud, Ps,to9» with 
O'iff.. IS-. D,p„.t 8ei|u,,.d art CO. 9. Ordrn 

KIPP BRQTUCRS 

240 42 SOUTH MERIDIAN ST. 
INDIANAPOLIS 25, INDIANA; 



If '"«ert m.rchandlaer 

V^*** '^•f.?*?'««» «UI Mart 
biiaJneM in your territory, 
callinf on atom of eyery 

maplays automaUcally ■ * i , f TOTrBmra 

other daily demand repeat 
Itema at S« to «8. 

MlMiiry AthfirtlMd LIh 

You and merchants make 
lonjc pronu. Sales helps 

and daaU puah your In- 

5"".'^ "'J; with AAl firm, pioneer 

In the field, Valuublr book FREE. Write 
lo P. M. Laymen. Sales Mamaser. today. 

Worid'sProducf5Co.,Depl.8-B, Spencer, fnd. 



No. 3<93 
IUBBUN6 BABT 

Slia 3 in. hifh 

$15.00 p«r grm 

U.M par del. 
<Na leu seld) 



N*. 4995 
l&SHFA HONin 
$10.00 ^ gr*ti 

• I.H par detan 




v\m tiH 

$14.40 HI irni 

— „. _...„ ... ooian $1.90 Mr d.i.M 

liwlud. poataga wiHi r.mfltanc.i will refund any diff.r.nf., 

I«02 N. nird SIrMI 
Milwa.ka* 12. Wlia. 



WISCONSIN DE LUXE (0. 



fT REALLY yNOtiKSl 

* Pitchmen — Damenftralen — Afents * 

Here is a New Kitchen Tool that earily 
and quif^kly peels any rILnu fniH, 
lirautifiil demonatmtor, dramatic rMulta* 
Send SI. 00 for a act of Mmplea and 
for this New Citrus 

ATI.,4S SAIdKS CO. 
♦n4 Willfd Ave. Marwm»f»d. Indiana 




Raymond Mf(. & Sales 

1201 So. Myrtle Ave., 

Menrovte, Calit., Elliot 8-9572 

Order from either addreti. 
Diree* all Inquiries t* main office, 
Menrevle, CsHf. 



New Warehouse t 
Raymond Mff. b SjIm 
98 FrsNngliMyieii 
Newark S, New |en«y 
Bigetew 3-7200 



t;eria 



M M»CHANDISE 



tHE BILLBOAKD 



MARCi* 2(i." V955 



YOUR BIG OPPORTUNITY. 

TO SELL MERCHANDISE AND NOVELTIES 



THE BILLBOARD 



, , . a direct contact between you and thousands 
of Concessioners, Novelty Workers, Pitchmen, 
Demonstrators, Auctioneers, Souvenir Dealers, 
Bingo Operators, Arcade and Coin Machine Oper- 
otors. Wagon Jobbers, Salesmen and Agents now 
placing large quantity orders on a cash-with- 
order basis for immediate delivery. 




FINAL 

AD DEADLINE 

Thursday 

MARCH 31 

Contact your nearest Billboard office 
by wire AT ONCE ... or RUSH your 
ad copy to us IMMEDIATELY. 



CINCINNATI 2i, OHIO 

2160 Paiierson Street 
DUnbar 6*59 



CHICAGO 1. IlllNOIS 

IBS West Randolph St. 
CEnlral 6 8761 



NEW YORK 36, N. r. 
1564 Broadwo/ 
PLoid 7-2SOO 



ST. lOUIS I, MO. 
390 Arcade BIdg. 
CHetlnul 1-0443 



HOUYWOOD U. CAUP. 

6000 Suntet Blvd. 
Hollywood 9-5S3I 



MARCH 26. 1955 



THE BILLBOARD 



MERCHANDISE 4t 



MONEY-MAKER 

I WtdeA. JhfL Sun,- 



THREE PEN POUCH SH 
• WITH COMB • 




Finest Quality Make— Colored RetncU- 
ble Ball Point Pens — Full Guaranlae. 
Write* Blue. Writen Red, Writes Green. 
Put up In a Plastic Pouch complete with 
Clip-On Comb. One Pen Write* Creeo, 
One Pen WritP» Blue »nd One Pen Write* 
Red. Get Itieie Retractable Ball Point 
Pen SetK and »ce how fast you will turn 
Ihem Into t^ulck Ca^ Profits. Each 
Dozen Comes with an attractive Colored 
Eaael Counter Display as Illustrated. 

$6.00 " sJX"" $64.80 c'rU. 

Without Dliplav Card!— 

$62.50 per Gross 



We Skip F.O.B. Our Plant. SS% Deposit 
lle«iulred, B«Uncc CCD. We Ship Same 
D«y We Receive Order. 

DEE'S HHOLES.4LE CO. 

Free CaUtlof— Write 
613 S. Mate St. SyrKine, N. Y. 




CLOSEOUTI! I 

100 Dozen t 

38" Rayon Plush \ 

BEGGING \ 

RABBITS ; 

(At Illustrated) $ 

A»orf«d Colon. > 

$22.50 p6r dozen | 

k'Voes 571 00 \ 

Lots * ■ doi. 5 

Watett our *d* for $ 

new, lari* carnival ^ 

numbers. > 



Send tor FREI Caster Brochure 
and 32-p«. cstalos of year round 
sellers. F.O.B. N.Y. 35% dep., 
bal. C.O.D. If not rated. 



ACE 



Toy Mfg. Company 



ENGRAVERS 



No. 1383 Man's Hej>y Nickel 

UtM M9.00Cr. 

No. I38t Dfluble He*rt Alumi' 
MM SB.^S C( 

No. 1380 Mon'f Ari 

Idoirt $3. 95 0. 

J, K. Novmr CO. 

446 Main St.. PenHcton. B. C. Canada 



PIPES FOR PITCHMEN 



• By BILL BARER • 



The lest Sales Bcerds 
•nd In 6m»i 

wriTt lor Informotlort 
ond prices. 

euBiTiNE imm 



Cast Aluminum, 30 Inches 




Velley Station, Ky. 



PITCHMEIV! 

mmvi mmi huket, 

SOHEIIVIU.E, N. J. 

Has opeiiint;!) Tor Pitchmen (Demon- 
slmturs) to i«orl( outside Wednesday, 
Friday and Sundny of each week. 
Call: RAndofph S-IMS 



PORTABLE BINGO BLOWERS 

■ tmi II IKE A PUlLHlIt SUIKISE 



Operal** on AC. 110 volta. Complete 
with pinf.ponK balli. Weighs 27 lbs. 
JOBBERS & DISTRIBUTORS WA.NTED. 
Exclusive territory available for our 
latest ADULT GAMIIS. Free samples. 

LIPKA MFO. CO. 
617 iMt nth St. New Vortt N. Y. 
PtiOfte: Canal t-311B 



WANTED 

NunflnctoM, W. Vo. 

PITCHMEN 
■ONE SNOW, iPRU 25-30 

CoHtact MOKMA CAUOWAY 
M HsMs* Ph. 441 

Hi»Hmt»*. W. Va. 



BIG AL WILSON . . , 
po.stals that he's snealving into 
Venice, Fla,, for a week's .stand 
after working .stores in Miami. Fol- 
lowing Venice he intends hotfootin' 
it up to Knoxville to work a store. 

]ACK (BOTFLES) STOVER . , . 
pens that Billy (The Kid) Dietrich 
was in the vicinity of Harrisonburg, 
\'a., for a couple of weeks. Jack 
sa\s that most of Billy's time was 
spent cutting up jackpots with Pop 
Ellis and his wiife at .Alice's res- 
taurant. The Keed is planning a 
trek thru West V'irginia and Marj- 
land. 

OUR OLD FRIEND . . . 
R. T. Wilder ha.s been beating his 
brains out trying to find a source 
of supply for a rad or spot remover 
formula. He would tike to work a 
deal of this kind, so if any of the 
b«\s have a not-too-secrel fonnula 
up their sleeves or if anyone knows 
where he can buy the stuff already 
prepared. Wilder would appreciate 
hearing from you. He can be con- 
tacted at 433 Earl Street, Jack.son, 
Miss. 

E. C. PARDEE . . , 
postals that he and George Luns- 
ford are doing fairly well for tliem- 
sclves traipsing around the Ken- 
tucky and Tennessee territories. He 
also s that he w ould like to read 
pipes from Bill Newsom and his 
wife. Ruby; Gerald Wantz, Doc 
\J. J, LfK-'key, Steve McCIain and 
Horace Brazel. 

FRENCHY . . . 

the med man, has been seen in 
.several spots in Tennessee and Kcu- 
tuck>-. Incidentally he has been 
doing much more than just eating 
reguliirly. The scratch is reported 
to be pretty fair. 

THE WIRES FROM THE . . . 
South carry the dope that the Bar- 
dex Med Show will be a minstrel- 
type show under a big tent and 
w ill carr\' -30 people again this sea- 
son as it did last season. 

WE HA\ E A REPORT . . . 
tliat Emmet Smith is working the 
Tampa and Fort Meyers, Fla., 
areas. 

WE UNDERSTAND THAT . . . 
Curly Miller has inked a l^ontract 
with King Bros.' Circus and, as a 
result, will not operate his med 
show this season. 

BVRON BEAVER . 
lias been spending the winter in 
Tampa with his med show. He 
intends opening as .soon as the , 
weather breaks. 

AL GATES ... ' 
is show ing in the central part of , 
Florida. Texas Jim Mitchel is in ' 
Sarasota operating his snake farm. ' 
Jim saj s that the latch string is al- ' 
ways out for any of the bunch who ' 
might be travehng thru. \ 

"JUST FOR A LAUGH" ... \ 
is the titillating title that Tom Ken- ' 
nedy tacks on liis most recent pipe. ' 
Essays Tom: "I note recently tiiat 
a few inquiries were made regard- ■ 
iiig the whereabouts of our two 
chums, Doc Lusliwell and Count 
Seldom Skoff. Contrary to what 
you may have heard, they did not i 
sojouni in Florida this past winter, 
but elected to remain up North, 
S|>ending most of their time around 
Pratt Falls, Pa. There's a town 
in Minnesota named Sleepy E\ e 
(get a map and \ou'll find it listed) 
and it's twice as big as Pratt Falls. , 
Not that it makes any difference so j 
far as this essay is concerned, but 
this is the place where our two ; 
chums spent the w inter. In com- ; 
pany with Dog Eared Dick, tlicy [ 
blew into town right after fair sea- 1 
son and as far as I know they are 
still there. Dog Ear is one of the 
best sharpener workers in the busi- 
ness. With each tool he sells to 
a mark, he gives a package of Band- 
Aids frratis. This, of course, is in 
case they cut themselves while 
shaving. Dog Ear is a former actor 
and delights in working to a tip 
the same as he did in his old vaude- 
ville da>s, Ever>^ time he makes 
a pass-out he starts taking lx)\vs. 
On account of the inclement 
weather around Pratt Falls this past 
winter, there were times when'our 
two chums had a tough time gath- 
ering in the filthy lucre. But the 
Cx>unt, not to be outdone, took a 
correspondence course in how to 



become a detective. Doc tells me 
he is now an expert in spotting 
balls in a pool room. In Pratt Falls 
there is only one hotel. This joint 
is called the Bugg House, owned 
and operated by Charlie Bugg. a 
former sheet writer, and his wife, 
June. As soon as Doc and Dick 
signed the regi.ster and the Count 
ptit his X undcnieath, Charlie 
asked Doc if he had a small bill 
in his pocket. When the Doc 
pulled out a fin, Charlie gave him 
a receipt and six cents in change 
and told him that the postage w is 
paid for a yeitr. When our two 
neroes got up to their room. Doc 
called down and said that there 
was no water in the room.^ W'here- 
upon Charlie pulled that old chest- 
nut about lifting up the mattress 
and finding a spring underneath. 
Then he laughed like hell. Doc 
told him to take a good look at the 
fin and he would see it was a 
phony. Then he and the Count 
started laughing. No wonder they 
call it the Bugg House. The itext 
morning Doc and the Count went 
to the front office to see the city 
fathers about springing honi nuts 
on the main comer. TJie chief said 
it was okay as .soon as the ones he 
had on his desk started to bloom. 
They should start blooming very 
shortlv/ said the Count. 'How 
long have >ou had them?' Ten 
years," replied the chief. Doc told 
me that the only reason that he 
makes these rural communities 
year after year is becau.se he has 
a following. This I can under- 
stand. The last time they worked 
the spot the cops were following 
them around all day. A few days 
after landing in Pratt Falls our 
two chums heard of an indoor do- 
ings about 30 miles aw'ay and im- 
mediatelv decided to make the 
spot. The only trouble was, they 
were a day or so late in arriving. 
Seems that the law was enforcing 
the ban on hitch-hikers. When our 
two friehds called to see the mayor, 
who was in chiirgc of concessions, 
they were informed he wouldn't 
be around until later in the day. 
When the Count wanted to know 
who was next to him, he was told 
that nearly ever>botly in town was. 
Somebody told our two chums that 
a jewelry layout would win plenty 
of money at this shindig, but since 
both lacked the money to bank- 
roll one, tlicy hit on the next best 
thing. They discovered some 
sheets of brass at a junk yard and, 
with a pair of tinsnips, they cut 
out heart-shaped lockets as well 
as strips of brass, which they 
shaped into band rings. These 
they coated with flukem, telling 
the natives they were silver fin- 
ished. On the third day a hail- 
storm came up. Some of the stones 
falling as large as golf balls hit the 
yokels on the head with such a 
wallop they staggered into the 
place half dizzy. Tlie result was 
our two chums had a chance to 
take them before they woke up. 
The Due informs me he is working 
on a book which will l>e titled: 
"Why Become a Pitchman— There 
,\re Quicker Ways to Land in tlie 
Nut House.' " 



• Geoeril Herchandise • Walchei 

• %tianccs • lewelnr 

■ffncfoso 23c to covor 
postage oi.d handtiitg 

WHOLtSALE DISTRIBUTING 

1334 W. toosooall *d. 
Chicago 14. Illinois 



Pi;:VCHBO.\RDS 

LOWEST PRICES ALWAYS 

1000 3Sc Charley Board Prof, tSO.OO ST.lt 

1000 Sf Double Fin Prof. 34.M 1.1S 

^**0 it Barrel Board Prof. I*. 00 ).)» 

1440 I0« Barrel Board -- Prof. M.OO l.SS 

lOeo 35( J. p. Charley Tk. . Prof. S5S.04 Sl.iS 

1000 3( J.P. Board* Prof. 34.00 l.fl 

1000 5< J.P. Girtie Boards. Prof. 2B.ft« 2M 
Ticlcet Deals, etc. 

DaUXE SALES CO., KUE EARTH, MINMESOIA 




Sen«,tional PORTABLE 
FuU-Si%e, Aluminum 

LOUNGE CHAIR 

in Compact Currying Case 

Here's the Urm IcbHrc-loTlag Americiias will ro (or to • 
big way. A tnily prscttcal louiiitc chair that's rishi Iher* 
whcN som want to relas. A acnuition oa Ike Ft*«cb 
Rislera, It's sore ta fa over IIG here. It's gat 
Includlac the treatest »ooey-walil»g appeol esa 

Red Hoi Fmmturet That 

Pound Out Profit* 

• Adiuslkblo seat. 

• Stronf, non-rustlHB alwminum <only> 
4 lbs. ' 

• Zippered, rubberised canvas carrv- 
>np case with odluslable strap. 

a Durable water-repellent, plaid de- 
sign i»T»n plastic seats. 

• Easy to carry and store. 

• Perfect for beach, 
boat, picnictf potiO« 



Individually b«jre4 
J. — 8 to a shipping 

ping etirtMt.) 

F.O,B. Brttoklym 





MIRIT HOMI PRODUCTS 

109 Manhattan Ave. Brooklyn «, N. Y. 
Rock-bottom prices, lop name brands, plus 
tremendous stock, make this your key to 
profit. Appliances, Housewares, Lunase, 
Silverware, Toys, etc. CONFIDENTIAL 
price list inclucMd. Act now. 



new; free.' 
JUMBO 93-PAGE 
PREMIUM 
CATALOG 
In Color 



NAME ... 
ADDRESS 
CITY 



MERIT HOME PRODUCTS 

107 MANHATTAN AVENUE, BROOKEtN 6, , M. Y. 



CASH IN ON THE BIGGEST SELLING 
NOVELTY IN THE COUNTRY TODAY! 



THE 2 BULB SQUIRTING 

BUBBLING BOY' 



ORDER SOME TODAY 




SELLS ON SIGHT . . . AND 

REPEATS AND REPEATS 
RETAILS AT 75c TO $1.00 



DEALERS' PRICE $3.60 DZ. 
MINIMUM ORDER 2 DZ. 

No C.O.D.— Send $7.20 for 
Prepaid Sample Shipment. 



lOBBERS-DISTRIBUTORS 

WMTf FOX QUANTirr ^lUCfS 

TURI^fER CO. 

7710 SANTA MONICA (LVD. 
HOLLYWOOD 46, CALIF. 



MEXICAN REVERSIBLE BAG 



flap rlr^ 



tii^ruiiie leather IJiroiiKhoul. Tiiri 
■irDunil unil have: a diffi^ronl (.'olo 
comparlmenls. Lhree u ilh zipper. Colors — 
Tan and Nalural. Dark Bro»n and Natural. 
Red and Natural. Black and Red. Sht« 
7-xlO--. A S29.M i-eialler. Wholesale price 
S165.00 doien prepaid. Sample SIS. 95. Order 
rrom Uiia adv. 



EARL IMPORTS b.« fiez. i.b.^.., p.. 




WHOLUAlf JOBBfRS mi 

We Manutjcture |af Came Tickets and 

BINGO 



FeatherweiBht Sheets and Heavyweight 
Cards. 1 5 colors — 1 , 2. 3. A. 6 and 8 ups. 

1S2S.25 S. hMcblfaa A»«. 
Chkajo l>. HI. 



WWTHNOK' 



TERRIFIC VALUE!! 

Rosary Bracelets 

Bc.iutitul imporied facelwf be.vis. Each 
with lancv tiligfce caps. Complete with 
medal AixJ crucitix. Beiuliiully pock- 
o(jed. A sute-ltfe pro*>r maker. 
$3.95 doxen. $45.00 gross. 

cusTOHCRAn imm m. co. 

26 CwatoM Howse St., Providence, S. I. 



ALL-WEATHER 

Plastic Pennants 



Dstrable — Tough — BrilNam 

■48 assorted colors — I a ioi h PUnlk 
Per^nanls sewed on a tctuRh heavy tape 
100 ft. loog ONLY 54,00 ea. Dozen 
lots $3.00 ea. Write for quAnlify prkos. 

AAA NOVELTY CO. 

Cincinnati 36. Ohio 



44 MERCHANDISE 



THE BILLBOARD 



MARCH 26. T955 



/fi WITH THE 

SANDWICH 
MACHINE 




0 %^ 



Thi» new remork- 
able PLASTIC 
SANDWICH MA- 
CHINE doei o 
permanent, beautiful, 
profetiionol, protective 
lamination job In exactly 
**fcur minute*' Itmel Amai- 
ing eorningi pottible En 
your own itudio per- 
monenlly tandwlching 
PHOTOS and CARDS of 
all kind}, clipping!, etc., 
between sheet) of cl»or plastic Sand' 
wiching machine! from $35.00 up. Ruih 
nan>e for FREE »ample and illuitrated 
literature. 

PLASTICAST CO. 

Dapl. J-IU 

F. O. Sox t737 Chicogo M, III. 




CHAIRS •TABLES 

iMMfDiAra ofi/vfiry 
131 STYLES • STEa - WOOD 
FOLDING • NON-FOLDtNG 

CM CHAOn MINIMUM MDOI IS 4 DOZ. : 
STAH QUANTTTY MgPfD-ASK KICIS 

J 



Adirondack Chair Co 



II40UOA0WAY I27SIJ N.r. ■ MU 1-4134 



Schumann and Radio Circus 



* Confinttec from page 2A 



big top has Prince Hadjada, 12 
partners; Alexis Gruss, 60 Liberty 
horses; Wilkie's boxing kanfiaroo; 
Philippe Criiss, high-school horse; 
Seven Viganos, teeterboard; Miss 
Traudi, trapeze; Angclos Boys, 
comedy trampoline; Italo Medini, 
juggler; Cnidley's midget circus; 
Blue Birds Girls, aerial ballet; Two 
Glowers, hand-tv>hand; Rolf Jr., 
"Wild West"; Tay-Tys, aero; the 
Divios, fire-eaters, and the joeys, 
Eight Rudy Llatas and Manetti, 
Dede and Tony. 

Cirque Medrano bill in Paris is 
topped by Lauri Lupino Lane and 
George Truzzi, zanie comics who 
are name^ in London. They work 
in three spots on the bill with 
juggling, music and gags. The 
Menchassy Brothers also dish out 
comedy with a "camel" parody. 
Bareback riding by Suzanne and 
Philippe Ricono and high-school 
riding by Yves de la Cour, plus 
some trick riding and pony bits, 
alternate with the double trapeze 
routines of the (2) Airdonis and 
the good ring acts of Babu, aco 
wire-walker; Gimma Boys, aero; 
Eight Bokaras, teeterboard; Arthur 
Klein Family, bike; Manetti Twins, 
manipulator, and Ria and Romez, 
rotating perch. 

Cirque d'Hiver has the Caroli 
Troupe, bareback riders ; Firm in 




I THE ORIGINAL 

^ ffmwyf MINIATURE 
/ ^11 I CANDID 

CAMERA 



FITS IN POCKET OR PURSE- 
TAKES CLEAR. SHARP PICTURES 
Seniation*! earner* s*l1» lika wildl Pretition 
m«de l»n> end Uiutler. Comei complete with 
genuine piqikin carrylne ca»e and cerrying 
■trap. Eye-level view finder, pellttied nickel 



plated parU. 



FREE 

wholesale 
CATALOG 



Write for our big new 
I9SS calalos illui- 
trated in daxilins 
celor. Jewelry, leather 
goedi. heusewarei, 
toyi, novcltiei. watch- 
ei and liHndreds of other Itemi. 




GEM Sales Co. 



Pacltage of 6 rolli. 



533 Woodward 
Detroit 26, Mich. 




EASTER SPECIALS 

RUBBER WALKING *I?^f,fir Y ^ 

DUCK "Jt^^ 

With Built-in Voice ' 
$1.50 Dz. $16.50 Gr. 

AUTOMATIC MPIATINO MITAL CAP ?C fiAAr*. 

GUN. Sella Ml MM «^ VX. 0.*n/ wr. 

CAF« FOK CAP OUNt ,50 Cf. 

*oIn'*.*^'!'. ."."*"."*.""*^**T.".. .70 Dz, 8.00 Cr. 

«4 DART BALLOONI (OOMi Quklltvl PA ^ 

(Minimum Order 2 Oroaa} .^U WF. 

BKAUTIFUL PEARLIZBO DENAISSANCI 

CROSS With Cold-Plated Imefa. Silo C 

7'-xl2". Individually Gift Boxed \*X, 

SBNSATIONAL VCOLOR RCTMACTABLE 

BALL POINT PEN SET. Writes Red, Blue 

f«jrsj'".''.":..'"..-.r."":.."r.''...5.25 dz. eo.oocr. 

PRICES F.O.B. PHILADELPHIA: INCLUDE POSTAGE A 35% DEPOSIT WITH 

ORDER, BALANCE C.O.O. 

Speciel Buttena A Pennentt Made to Order — Write for Prices, 
tfllj r riACCI FILBERT STMET, PHILADELPHIA 7. PA. 

Ain Ql UVrrl MArkct T-IZZS MArkit 7-2283 



Bouglione, mixed group of cats; 
Chr>'sis de la Grange, webbing; 
Jose Moeser, high-school horse, 
and the clowns, the Francescos, 
Mais and Mimile, and Alex and 
Polo Rivels. Schaller Brothers, 
America trampolinists and the (3) 
Charlivels, acro-oomics, are at the 
Bal du Moulin Rouge. 



Business Drop 

• Confintied from paoe 24 



patron feels, psychologically, that 
it is cooler and most comfortable 
only when the sun is down. This 
concept affects his actions in such 
a way tliat after his meal he is 
prone ito relax or putter around 
until he looks at the sky and feels 
it is "right" for him to visit the 
midway. 

This attitude is what the local 
amusement leaders fear, knowing 
that spending and pleasure-seeking 
activities are most favorable at 
night. Forcing the customers to 
turn out later cuts into the operat- 
ing hours and, concurrently, into 
the till. 



Hamid Comics 

• Continued from page ZA 



Fred Iger, president of the Ameri- 
can Comics Group which publishes 
and distributes nationally about 100 
comic books each year. Mack Cul- 
ver, former ad manager for Na- 
tional Comics, publishers of Super- 
man, and an advertising represen- 
tative for the Scripps-Howard 
newspapers and Liberty magazine, 
is Iger's associate. 

Iger said that the initial print 
order for the fair book woula run 
to more than a million. It will be 
offered to fairs on an exclusive ter- 
ritory basis so that annuals using 
it for promotion will not run the 
danger of overlapping. Depending 
on its success, he saicC new editions 
with different story lines will be 
issued each year. 

Also in the planning stage, but 
imlikely to develop because of the 
time element, are special books for 
the amusement park and other out- 
door fields. The time needed for 
production from start to finish in- 
voK-es several months. Special 
books will be produced for en- 
deavors, such as the Steel Pier, 
which are large enough to buy in 
sufficient quantity. 

Sample prices including imprints 
based on a million press run are 
$4,400 for the full run, $320 for 
50,000 and $300 for 25,000. 



mOlK THE 
MARQUEE 



• Confinued from page 39 



mother. . . . Nicld Bell leads her fa- 
vorite horse. Babe, in spec. . . . The 
A. Morton Smiths and the Frank 
E. Schraitzes, of the Ward-Bell 
staff, came on from Gainesville, 
Tex., for a week's visit with the 
show. 

Pearly Houser, veteran big top 
specialist, who is with U. S. Tent, 
Chicago, in the winters and was 
with Kelly-Miller last season, will 
be with the Fred J. Mack Circus 
tills season. ... Clyde Wixom, 
Detroit, writes that he is the Mich- 
igan chairman for Circus Week, 
Jime 1-7, promoted by the Circus 
Clown Club. 

Larry Davis, formerly with cir- 
cuses as elephant man and conces- 
sionaire, will be on Royal Ameri- 
can Shows this season with the 
pony ride, in which he has bought 
an interest 



Early Spots 

• Continued from page 33 



Frog Jubilee in Angels Camp, 
Cahf., as one of the spots. 

Wood said that a new big top, 
80 by 360 feet, was added for the 
No. 1 unit tliis year. This gives 
the organization seven tops rang- 
ing from 60 by 120 feet to 80 by 
480. Show has its own decorators 
and rents the tent to civic groups 
and assists in setting up commercial 
booths. 

Pan American is featuring movie 
set Western street scene fronts. So 
far, 360 feet of fronts liave been 
constructed. 

Personnel of tlie No. 1 unit in- 
cludes, in addition to Goebel and 
Wood, Frank Chiccarelli, assistant 
manager; Milo Hartman, personnel 
superintendent; Ova Thornton, sec- 
retary-treasurer; Allan E. Wood, 
superintendent of transportation; 
John Neale, electrical superintend- 
ent; Tommy Tomlinson, ride super- 
intendent; Jim Richardson, decora- 
tor; Leonard Senate, Yellow Bar- 
nette, decorating artists; L i n a 
Grudge, concession stock depart- 
ment; Billy Castro, mechanic; 
Harold Hall, cookhouse; Robert 
Thornton, Kiddieland sui>erintend- 
ent; Darwin Glenn, lot superintend- 
ent; Bill Overly, general agent, and 
Freildie Miller, Gal Lyons, Charles 
Salyer, Roy Kabat, George Mc- 
Carthy and Eddie Eddy, co-ordina- 
tors. John Cardwell was super- 
intendent of concessions for the 
California Mid-Winter Fair date. 



New Equipment Developments 



t Continued from page 29 



FAST SELLER! 

3-PIECE PAINT 
BRUSH SET 

New ■ 3-piece paint bnnh set wade »t 
Hw finest Pure Brittle. Fulty piaranfced 
a^mt defect) im matertata. Set it 
cetorfully displayed in faidlvldMal boK 
tetrti $4.95 Price Taf. aniali Sizee: 
2-, m-. 1". 



20 



SMn.l.t $U5 *Mh 



tlOI.OO r« Cmi. 
2S% D.|mlt, lalnKi C.0.0. 



UNO FOR rut WHOUSJUf 
OtFT CATJUOO rooAri 




CUTTLER & COMPANY, INC. 

i »S»-B«Jwy-.N.t. y-k 10. HI. ^ 



SAY YOU SAW IT IN THE BILLBOARD! 



ing five feet in length the unit 
comes equipped with deep, stain- 
less sleel food pans in a variety 
of shapes and sizes. They are 
interchangeable to provide flexi- 
bility of arrangement. Base sec- 
tion is refrigerated and ha5 two 
large doors for easy access. Two 
rolTor bread drawers are mounted 
on roller slides. Also included are 
toaster space and full length pbte 
shelf and cutting board. Hood 
is easily opened and closed, the 
manufacturer claims.— The Bastian- 
Blessing Company, 4203 West 
Peterson Avenue, Cliicago 30. 

HANDY ICE 
CREAM SPADE . . . 

MUSKEGO. Wis.-A handy 
spade that can be used for scrap- 
ings loosening or dispensing bulk 
ice cream as well as for Ufting can 
tops, is being sold here. Accord- 
ing to the manufacturer, the item 
has a sure-grip handle, can lift 
the he-aviest cans and is guaranteed 
not to break. It is made of pol- 
ished aluminum. Other uses in- 
clude roUing lard or other semi- 
solid substances.— Spade King, Box 
177, Muskego, Wis. 

MORRIS INTROS 

TWO NEW MODELS . . . 

BRONX-Two new model soft- 
serve units that have a fa-iter freeze 
down period have been introduced 
here by the Port Morris Machine 
&c Tool Works. This feature in- 



creases the production and gives 
a finer, firmer product, a wider 
stream of finished cream designed 
to increase eye appeal, the manu- 
facturer reports. Hopper is re- 
frigerated and insulated and 
streamlined design is said to make 
for easier cleaning. Model lOP 
measures 34 by 25 by 65 inches 
and produces over 10 gallons per 
hour continuously witlx a capacity 
of 6 gallons for the hopper. NIodel 
25P measures 51 by 23 by 65 
inches and will produce in excess 
of 25 gallons per hour continuously. 
—Port Morris Machine & Tool 
Works, 712 East 135th Street, 
Bronx 54, N. Y. 

BROILER IS 
VERSATILE . . . 

BROOKLYN-A new line of low- 
cost commercial rotisseries, with 
three, four or five spit units, has 
been introduced here. Roasters are 
equipped with individually motor- 
driven spits which can be operated 
together or individually to fit any 
particular need. The rack on 
which the spits rest slides out of 
the unit, permitting loading and 
unloading away from the heat area. 
The manufacturer claims the units 
luve been precision engineered to 
spit-broil every type of fowl and 
meat. Operation is self-basting 
and heat up to 500 degrees is fur- 
nished. — Barb-Q-Matic Company, 
Ifi5 Oakland Street, Brooklyn 22. 



f A REAL SPECIAL 

17 JEWEL YORKSHIRE 
^ LOW AS $7.50 




SUPPLIES 
EQUIPMENT 



t 10 color ip«c>al> 
I 4-5-6 and 7 ups 
1 Midgelt, 3,000 »riei— 7 colon 
I Pop«r and Plaific Markers 
I Wire and Rwbbertxed CagM 
I Pdfldla—Cro^nt— Clips 
1 5x7 Heavyweight Cardi 
I Electric Blowers k Flaihboords 
I lapboardi Made to Order 
I FrM Catalog AvailabI* 




Direct Fr*m Mmnutmeturer t 
You'll develop 

MONEY-MAKINGi 
VOLUME 

with theso 
1-50 RelroctabU 

BALL 

^m^mm STtlKINO 
DFII\ tCU-ON-SIGHT 

rtliJ^^ coiois 

wHh l-O-K-G 

INTERCHANGEABLE 
REFILLS ot ic 

t-IM All-Gi.1. M.I.I C-11 All ChrMM 

(Prlc.» upon r..u..t) 
.am. r.fllt» M L-5.. 

COSMO PEN CORP. 





36" aowN 

Multl-Celor«d Clotti. Pom- 



pens, ft Ibben, r 
Bell. C o 1 1 o n '9 
Stwffed. 



■* dec. 

I&JOS 

^ pla«tlc 
I, poly ba«, C J B CA 
ton stuffed. ^1 d'^ 
M ds. In J ■ ~ del. 



Pricet. Net 
f.o.b. N.Y.C. 
3J<>a deposit 

wlttt order, 
bal. c.e.d. 



24" CLOWN HUOB 

Mult»<olor ell prush pla«tlc 

face, - - - 

cert 
$IS.S« 
dL lots 

28" STANDING PINMCHIO 

Bllkv. Natural, life . like 
mask. C a 1 1 e 
StuHed. She 
■ f f e c t. Poly 
^e«B. Beautiful. ■ * dos. 

16" mm PooDu 

PluOi Trtm. 

Chaln'cetlMi $1 

d. ■ * del 



lifwl. ■ W dox. 



Stuffed. 



TfETAY TOYS, INC. 



4f West 20tti St. 



New Vork II, N. Y. 



MAKE$2HR.SELLRA GL0 SIGNS 



To bars, stores, restauranta. Newl Brll- 
llant Ra-Glo alsDS, 17 sample slcns. 7x11, 
Sl.OO postpaid. 110 ilXDS. S6 00 postpaid. 
Sell ^ eactu S0<% deposit required oa 
C.O.D. orders. Send for free literature. 

ALL ART SIGN CO. 

179 N. Wetts St., Dept. 43, Ctika^e 4, III. 




VWm MR SOCIETY 



Cop, I.J 



dterial 



ir.w.->:?.',=.M 

MERCHANDISE 



45 - 



THE FANTICH BROTHERS 
m PASTMASTERS /tV 
W J<NOMAf(rTy£AUCTm 
TRAO£f m4rSHWm£Yif£ 

WE LARGEST sum/EPS 
^ OFAVCnOMME/KMANDISE 
y MWE COVffrRY! 





COMING EVENTS 



ATTENTION, BUYERS 

GET THESE 
COMPLETELY REBUILT 

8y Ed«r Vacuum CIcamr C«. 

ELECTROLUX . HOOVER 

VACUUM CLEANERS 



DELUXE #30 
$25-50 



Deluxe 
HOOVER 

I $1O-50 

wtrh «HaclinicnN | ■ W 

JUST LIKE NEW 

using our own EVCC replacement parts. 
Individually cartoned. Orw-year v^ritten 
guarantee. 

TERMS: CHECK WITH ORDER — until 
credit is established. F.O.B. Detroit. 
WHtm, Win. Pfeon* for Cafafog 

EDER VACUUM CLUNEI CO. 

Dept. 9 

1334S UvernoU • Dttnlt 38, Mich. 
Pbena; TExas 4-tOIO • FREE MATS 



°" «";i„: S7.50 6r: 

Btnd for New Catalog— We P*v POitave 
on All Prepa.d Ordpri Eacvpt Airmail. 
Originaton at the All-Atuminum 
Idcnti 

Mil I.IJI rKKVriON.S 

7rj» Awaion Chtea^o, iii. 

ChicJ9o phan«; WAierf«ll a-MSS 
1511 W. Powhatan Tjmpa, f\a 

Florida phon*: 33 7331 




Quick Photo 
Invention! 

PHOTOHASHR 



POQ CHAMPION 

M«k<-» rinlvhi^d 
photos In 3 min- 
utes. Tskca and 
fuilstips 30 to 40 
evei'laailnx black 
and M'hite or Mrpla 
pholo* an hour. No 
dark rooni. Uuar- 
ant«<>t) not to fado. 
Photot Uken on 
"SUPKR SPEED" 
d 1 r « <- 1 potliuo 
paper, ricture itia 
av^x3^ iti. Com- 
plete, eauy to oprr- 
mte portBbU photo vtudio- 7M% PKOPIT. 
Wrltr aiiirk. c«t details about lha <r*at 
PUUTO MASTER. 

PDQ CAMERA CO. 

N. Clavetand Ava.. Ctiicafo 10, Ml. 



In 3 M/nvf«i 



GALE!VTi:\E COMPANY 



"GAS SHAVERS" 

GrMtest gag gimmick yaff 
«1-M nttailars— Daalar'* Cea* U.75 DaL 

Sand SI .00 for sampla poctpald. 
J«bban, distributors, writa, wire er 
ph«na for quanlltr prUaa. 

•■★ 



NathHlUa, 1 



Alabama 

Birmingham— Better Homes Expo., Ua; 18- 

23. Pat O'Toole, Town BouEe. 
Uontgnncrr — Atjd- Alabama Home Show, 
March 33-37. Irving Wtyne. Jelferson 
Davla Hotel. 

Arizona 

Chandler — PTA Rodeo. Uarch 27. 
Mesa— Jaycees Rawhide Roandup, March 
31-Apr|] 3. 

Phoenix — Indian Ceremonials and Games, 
April li'll. Chamber ol Commerce. 

Arkansas 

Bope— Soutlivcst Aik. Dl9t. Ufestock Show. 
April 4-t. 

Utile Rock— 4-H and PPA Sprint Market 

Show A Sale. AprU IS-lfl. 
UtUe Rock— Home Show. April 34-21. 
UtUe Rock— Ark. State Spring Uvestock 
Show. AprU 14-23. 

California 

Oakdale — Clover Roundup. April 10. 
San Dieeo— Rose. Show, March 241-Aprn i. 
San Diefo — Bpiide Pair ol Modern Home 

Ideas. AprU 22-27. 
Sacramento — Sportorama, March 28-3?. 
San Bernardino — National Orange Show, 

March 17-27. 
San Diego— Home Show. March 3S-Aprll 3. 
San Pranclsco — General Motors Motoruna, 

March 20-AprU 3. 
San Francisco — Grand National Jr. Live- 
stock Expo.. April 2-6. Nye WUsoo. 

Colorado 

Denver— Borne Show, Mav I-IS. 

Florida 

Miami— Do-It -Yourte IX Show, AprU 13-1», 

Miami Herald. 
Miami — Southeastern Automotive Show, 
April 22-30. 

Georgia 

Atlanta — Rome Builders' Ifome Show. April 

11-18. Francis Forbes, Volunteer BldK. 
Atlanta — Sootbeastem Automotive Show, 
April 2t-30. Potter B. Steward, 1401 
Peachtree St.. N. E. 
Bwatnsboro — Pine Tree Pe&tlval. April ft-IO. 
TbomasvUle — Rose Festival, AprU 29. 

Illinois 

ClUcaico— Modem Living Exposllloo, March 
M-AprU 3, Navj PKr. 

I Indiana 

' BvanivUle— Trl-Stftte Sports Show, March 
I 37-30. Homer Bow. 

I Iowa 
Dea Moines — Iowa Sports ft Tacatlon 

Show. March 31-Aprtl 9. 
Waterloo— Northwest la- Sports Vacation 

Show. AprU 31-24. BUI Ctirlttlamien. 
Waterloo — Waterloo Borne Show, March 30- 

AprU 3. 

Louisiana 

Alexandria — La. Market Poultry Show, 
Uarch 30-Aprll 1. L. L. Walters. 

Baton Rouge— La. UveMock-PouUrjr Show, 
March 27-31. John W- Fisher. 

GonsalFG — East Asccrtsion Strawberry Fes- 
tival, April 30-May I. Mrs. AUoa Uc- 
Connell. 

Hammond — Southeastern La. Dairy Festival 
ft Livestock Show, May 13-14. Carroll 
Trahan. 

New Roads — Baton-Rourc-Polpte Coupee 
Boat Festival, May 26-29. Dr. George 
Thomas. 1113 N, Blvd.. Baton Rouge. 

New Orleans — Do-It- Yourself Show, AprU 
9-13. 

New Orleans — Rome Show, May 31-29. 
Shreveport — Spring Febtlval, AprU 37-Ma7 
L Abie C. Goldberg. 

Massachusetts 

BostOD— Moiorama, April 3S-May L 

Michigan 

Grand Rapids — Weni Michigan Sports ft 
Boat Show, March 21-26. Jack D. Loeka. 



Mississippi 

Canton — Madison Co. Livestock Show, 

April 13-14, N. S. Estess. 
Carrol ton— Carroll Co. Livestock Show, 

March 33. R. A. Ooopcr. 
Greenwood— Delta Dlkt. Livestock Show. 

March 24-2B. E. H. Blackstone. 
Sard is— Northwest Miss. Olst. Livestock 

Show, Uarch 26-30. R- P. L«wis. 
Tupelo — t^e Co. UveaCock Show, March 

25-30. W. J. Pernell. 
West Point— Northeast UIrs. Dlst. Live- 
stock Show. March 31-AprU X B. K. 

Wooten. 

Missouri 

Joptin- Realtor*' Home Show, April 11-lS. 
Kansas C^ty— Home Show, Uarch 37-31. 
New Uadrid — (-H Club Market Bajrow 
Show, AprU 3. Eugene French. 

Nebraska 
Lincoln— Capital City Rome Show, March 
34-37. Peggy King. 418 Trust BulldlDfl. 

Nevada 

L«a Vega*— Helldorada Daya, May 13-16. 

New Mexico 

TruUi at Consequences — Fiesta Rodeo, 
AprU 1-X 

New York 

Syracuse — Builders' Exchange Show. March 

a 1-30. 

Syracu'^e— Sportsmen's Show, AprU 38-Ua7 

3. Ball ft Crter. Utlca. 
Utlca— Sports Show, March 24-29. 
Utlca— SporUmen's Show, Uarch 34-29. 

Ball ft Grlcr. 

North Carolina 

Welcome— Easter Celebration, AprO 1-11. 
N. C. Leonard. 

Ohio 

Canton — Sportsmen's Show. AnrU 1-6. 
Columbus — Sports Show, March 23-31. 
Toledo— Fllowcr Show, Uarch 32-37. Geo. i 
Yakoblao Enterprises, 1718 Jcltcrson Ave. 

Oklahoma I 

Oklahoma City— Home Show, Uarch 37- 

Aprll 3. Ous Fields, Blltmore HoteL 
Oklahoma City— Lamb and Wool Show, 

AprU 28 Fred Heep. Nat'l Uvcstock 

Commission Co. 
Oklahoma Ctiy— Okla. Babbit Show, April 

23-34. T. L. Owena, WlUiams Candy Co. 
Oklahoma City— CapUot BlU Blghty-Nlners' 

Day Celetiratlon ft Rodeo, April 30-31. 

Hoeea Vlnyard, Chamber of Commerce. 
Oklahoma City- Do-It-YourKelf Show, May 

1&-19. James O. Burge, Okla. Pub. Oo. 
I Oklahoma City — Charity Horse Show, Uay 
1 18-21. Walter Duncan, First National 
1 BIdg. 

Pawhuska — Osage Downs Futurity ft Race ! 



Tarentum- Boat and Sports Show, May 
B-I4. James W. Grinder, 139 E. 7th Ave. 

Texas ^ 

Corpus Chrlstl — Buccaneer Days, May 13- 

15. Buster C. Sheley. 
Ouero — 8. Tex. Stock Show ft Rodeo, March 

28-Apri] 3. 

Dallas— Southwest Sports ft Vacation 

Show. AprU IS-24. Martin P. Kelly. Prom. 

Dept.. Dallas Morning News. 
Dallas — National Home Show, April 30- 

May 8. Grover Godfrey. 102 Walnut Hill 

Village, Dallas. 
Dayton — FFA Livestock Show ft Rodeo, 

May 5-7. A. W. Rlgby. 
E] Paso — Flower Show, April 16-17. 
Ennls — FFA Livestock Show, April 11. 
Galveston — Home ft Do- It- Your self Show, 

Uay 4-B Patrick J O'Toole, Casa dc 

Palmas Hotel. HcAIIen. 
Gladewater—Olade water Dairy Day, Uay 

5. Herman Williams. 
Houston — Sports Show. March 18-27. 
NavasotA — Grimes Company, Bluebonnet 

Trail Days, Uarch 31. Uarshall S. Croft. 

Box 3bO. 

San Antonio — Fiesta San Jacinto, AprU 

17-23. 

Sherman — Spring Livestock and Dairy 

Show, Uay 3-4. J, C. Uaples. 
Uvalde — Uvalde Company Jr. Show ft Sale, 

Uay 13. Bob Wellborn. 

Utah 

Delta— MUlard Oo. Jr. Livestock Show, 

Uay 20-31 Ward Nielsen. 
Ephra km— Sanpete RamboulUet ft Jr., Fat 

Stock Show. Uay 31-22. Geo. Beal. 
Ferron — Jr. Livestock Show, Uay 12-15. 

Willis Hill. 
Richmond— Black and White Daya, May 

21-33. Quenlln Peart. 
Salt Lake City— HonK Show, May 11-16. 

B. I. Oreenband, 39 Exchance Place. i 
Vernal — Unltah Basin Jr. Livestock Show. 

Uay 37-28. Marvin Smith. i 

Virginia j 

Richmond— Orchid Show, March 38-27. 
Richmond — Jr. Stock Show ft Sate, AprU 
13-13. 

Richmond — Hose Show, May 10-15. ^ ! 
Winchester — Shenandoah Apple BloMom | 
PeeUval, April 38-39. J. Plnckney Arthur. > 




Washington 



Auburn- Northwest Jr. Livestock Show, | 

April 14-16. John Bby. i 
Enumdaw— Enumclaw Jr. Dairy Show, , 

May 31. Martin J. Teeter. | 
Pomeroy — Garfield Company Jr. Livestock 

Show, April Ifl. Dick Brown. | 
Seattle— International Trade Fair. March 

11-35. Kenneth V. James, 215 Columbia 

St. 

Spokane — Sports Show, April 19-24. 
8>(M>kane — Spokane Jr. Uvestock Show, 

Uay 3-S. P. R. Gladliart 
^wkane — Inland Empire Home Show, May 

31-29. 

Toppcnish — Central Wash. Jr. Livestock 
Show, AprU 36-28. Willa M. Rowland. 

Wapato— Wapato Jr. Livestock Fair, AprU 
18. Blaine C. Hardy. 

Wisconsin 

Madison — Wisconsin Sport, Travti ft Va- 
cation Show. AprU 26-May 1. | 

Milwaukee — Ullwaukee Brnlinel Sporta ft , 
Vacation Show, March 2«-AprU 3. I 

Tacoma—Tacoma Home Show, March 33- 
37. Edgar V. Smith. 1103'^ Dlvl&lon Ave. 

CANADA 
Alberta 



Ontario 

Ottawa— Ottawa Tulip Festival, May 15-19. 
Toronto— International Trade Fair, May 
30-June 10. 

Quebec 

Montreal — Eaatern Canada Better Home 
Builders' Show, April 18-23. 

Saskatchewan 
Begina— Sportcmen's Show, Uay 3-11. 
Saskatoon-^Light Horse Show, April 5-8. 
Saskatoon— Breed Sow Show ft Sale, AprU 
13. 

Saskatoon— BuU Show ft Sale. April 13. 
Saskatoon— Pat Stock Show ft Sale, Uay 
27-28. 

Saskatoon — Interprovinclal Bull Show ft 
Sale, April 13. 



SAVE ^34 



I 

women. N • w 

K model cases 

J mnd - - 

1^ c on 

W andi 

^ IMic 



ON THIS 
SPFC/Ai 
DfAI . . . 

BULOVA. WALTHAK ELGIN 
BENRUS. GRUEN WATCHES 

Wrth Yellow 
Cxp. Band. 



«75 

For men and 




COMPLETE 3-PC 
MATCHING 
LUGGAGE SET! 

26" Pullmati. 21" O'nitt 
Case, Train Cs» with 
removable mirror. 



LOOKS AND lAStS 
IIKI $50 LUCGAGt 




TOP QUALITY FEATURES 
• NESTS AND BOXED • NEW! SMART! DURABLE! 
You Can Stand on It . . . Tough as Leather Covering! 

Available in S«. I»re Crccn, Cartbbc.n Blue or Suiiiet T.n. 



SAMPLE $12.00*3 or more $11.25 



Tcimt: 2i% Deposit. Bildnce C.O.D.. F.O.B. Detroit. 
Prompt Delivery on All Orders. ACT NOW! 



HALLff/'DISTRIBUTaRS/^: 



37/3 TWELPrH STREET 

oerRo/r 6. MtCH. 




NEW FULLY AUTOMAHC COOKER FRYER 

Cempfeta wftk Ffu KINO oviN GLASS covfR - Retails: $39.95 

10 txeluslvm f^atvraMt 

• Fries • Coofa 

• Cauerol • Roasts 

• Stews • BIukIms 

• Bun Wannar • SteMO 

• AU Purpose • Beatrtflal 
Feed Warmer Senrer 

Lots ol 3 or mora $7.9S ••cb 
Somplo $1.30 ooch 




m Cemelatelv Auto- 
metic Sifnal II«ht 
« Advertised In Life 
and Coed Heusa- 
keepln* 
« Appraved br UfW 
write ra Labors 
torles 



NATIONAL DISTRIBUTING CO. 



T«nna: 25% Dtp., B.f. C.O.D. 

232 Calumat lU 
MramI, Fla. 



A TRIAL ORDER WILL CONVINCE YOUI1 



f?^.aminJ< Sample Watch, $9.95 S 
Sanpk Band, 95c ^ 



lend for Our New Big I0»'p>«« 
IMS catalog, only 35< (refunded 
•n your firtt order). 



WheleMie only, 3S% with order, 
balance CCD. — 5-dsy mo*>ey-bBck 
fuarantead if not satisfied. 



i _ , 

S JOSEPH BROS. Z 

SI 9 S. WbOmIi Ave., Cfii«ae« 3, ill. # 
R "The Watch and Diamond Houie" 




Pennsylvania 



Phllad.lphl.— Oin Show. Uarch H-31. 
Donald O. UtU*. 236 TUUi Am.. Mew 



Yaa Caa't Beat 

BRODY 

f*r IHercliaudifie 

Wa Carry a Complete Line of 

TOASTFR.S— KHrhen UtentillB— AI.lJMI- 
Nt'MW ARE— Irons— r.IlIDDLE:S —Waffle 
Irons — BABY DOLJ.5 — Boudoir Ddla — 
PLUSH ANIMALS — Plartir — 
HORSES-Toy»-<'I.OCKS— Dolls— CAH- 
NIVAI. GOODS— Plastic Dolls — BAI^- 
LCX)NS— PREMIUM GOOEK*— WATf'HKS 
— Olassware — ASSORTED NOVELTIKi — 
Ilouaehold Good* — Lampn. 
7a-PACE CATALOG AVAILABLE FRfC. 
StND lor Vovr Copy Today. 



M. K. BRODY 

1116 5. HaUled $1.. Chiectgo 7. III'. 

L. D. Phone: MOnroe 6*9530 
In fluiiness in Chitago for 37 Ycart 




SEND TODAY FOR YOUR FREE COPY OF 
OUR GENERAL CATALOG! 

Illuttrating tttc Greatest Line of Imported and Domestia 
Novetttea and Nationally A d ve r t i i ed Nam* Bran^ 
Merchandiic. including Houicwaret, Electric Appliance*, 
Icwclry, Watches, Clockt, Stuffed Toyi, Blanket!, Carnival 
Goods aMi Doaens of otiier Fast Selling Lines. 

A GENUINE MONEY SAVING GUIDE FOR 

Promtwiet Usors, AocfJoit«*re, Wwgen Jobbery 
Ag^att, ialatmen, Dtstrthutors, wfc. 



CELLIDflDBfiOS:,™ 



aUe Service la your guarantee of Qualitf 
Mercliandiae, at lowest wholesale prices. 



FOURTH ST. MINNEAPOLIS, 



Of all the trade publications covering all of 
showbuilnesi . . . THE BILLBOARD is the only 
i>a|w with an AUDITED PAID CIRCULATION. 



46 



MERCHANDISE 



THE BILLBOARD 



MARCH 26, 1955 





let these name brands 
^ work for yoo! 

HOW « ;5«"ir^.%iT«??r w^^^ 





rftt* ■" ^^bm ^^^^B K 

^anMBM^H Order irowr FREI Catalog and 

THI HOUSE Of!""""* Prl.«u.t...N..I 

All itMiH ilodcad | c — i — cncc .< — 

for immvdiat* pick- g 
, up. All ardM> ■ 



I nan lam »if-»»i, row rotit n, N«w Vofk 
$«nd my FACE copy of yowr mw, iltwstrotvd 
NAMf MtAKD CATALOG. 



I 

---^^ - dor I NAM! 

H7B. DAVIS i 

COKPORATION J *OOM«, 

149 WMt l»h StfMl. 
N«w Torfi 1 1, N«w York 




6-Piece 

MCOnd-tiand >ni 
■Ion band Sm«f-t \ 

cuH hnkt matching^ 
Ti« Cl«tp . . Money 
CUD Key Holdcrt 

S«nd lor tampi* 

tel. Sam* «i above with rebuilt 
Elfftn or Waltham Watch< M.W. 



Cel-MaXf Inc. 



Costume jewelry Sets 

t} Corveout *tylet wilti A f 
hand-tel i p a r k I i n 9 \fl n|l 
(tone*. AKorled colon t^^faVV 
and Mack cameo. Send jF nnx 
(1.00 lor umpie. * uv*.. 



20% With order. btUance OX>J> 
583 So. Main St^ Memphis, Tenn. 



D Merchandiso You Have Been Looking for 

Lsmpt. Ciocki, Enamelware, How*«ware, Aluminum Ware, Decorated Tlnwaro, Tov>- 
Kwery kind of Glaiiwam, Blankelt, Hamper*. Hattocki. Ptaiter Slum, Flytne Blrdh 
WhiiH. Balloons, Hats, Canes, Boll Gajne Specials. Bingo MercliandiM. 

Catalog Now Ready— Write for Copy Today 

I and State (n DetaP Your Bwtineti 




^PKIMIPW SUmV COUP. 



1111 South 12th, St. Louis 4, Mo. 



JtECULAR CLASSIFIED ADS I 



To Order Ctassifled or Dfsloy-C/ossfffed Ads 

USE IKIS HANDY FORM NOW 



1 Type tr »rM reef Mff la Ikh ipeeei 



2 Check the liimiu mmUr wl 
Acts. Sonfi, ParodiM 
Afents and DtstributMB 
Aikbuti, BIrdi, Pati 
Badness OpportuniMee 
Coctumes, Uniforms, Wardro^M 
Pood and Drink Conceetleo 
Sitpplloa 
n Poraiulaa 

□ For Sale — Socondhand Coodt 
O For Sale- 
Proper., 

□ Help Wentorf 



liMtvMtiom, Books, CfHies 
Maikel Apporatot 
MUc«M»mow 
Musical Instnimea 
Partntn W«rted 



Photo SwppHa a and Pera t opliii 



ScMiery, BaniMn 
Tattooing Suppliea 
^Wented to Buy 



S Indlcata below tlia type aff ad YM whh: 

DRCCULAR-CLASSIFIED AD— T5^ a word. Minimum $3.00. 
□ DISPLAY-CLASSIFIED AO— $1 pM agata Hna. One teak $14.00. 
(14 asala llnaa t« tfca leclil 



4 Complet* tftli anthorixsfioe blank artd mall peaiiip H y. aatatftad a 
bo accompanied by romittanea In Ml DtapUy-Claaalflad Ada wM I 
If credit has beoM ottabllshed. 



TiM BlUboard 
21 CO Pattatsoe 9». 
- ■ 12. OUa 



■eeeeeaeeeaoeaeee«o«ee«oa< 



eii» , 



CLASSIFIED SECTION 

A Market Place for Buyers and Sellers 



ADVERTISING RATES 



S«f im Mwal wjMt-ad ityle, OM 
pMt^pk, mo diapUy. Fin* Um eet 
in MguUr 5 pt. caps. 

RATE: 15c a wotd — MiniMam $3 

CASH WITH ORDER 



f IMPORTANT INFORMATION 

la detervniniiig cost of regular 
Ctnaified Ad be sure to eoant year 
oame and address when computing 
ceet et ad. 



DISPLAY-CLASSIFIED ADS 

Set in larger type (up te 14 pt.) 
and displar'd to best advantage. 
No illustrations or cuts permitted. 

RATE: $1 per agate IIm— $14 
per tnch 

CASH WITH ORDER 

lur>leM credit hoc bean establishcdl 

FORMS CLOSE THURSDAY NOON FOR FOLLOWING WEEK'S ISSUE 



When using a Rov Number in care 
of THe Billboard allow for stK ad- 
ditional %rords. 

On Vox Number Ads a special 
service charge of 25c per inserttOM 
is made for handling rallies. 



Send aN Orders and Correspondence to 2160 PATTERSON ST.. CINCINNATI 22. OHIO 



ACTS. SONGS & PARODIES 



NBW. LOW BUDGET POLICV— SMART 
comedy to fit your purae. Adllba. a per- 
fect ril« for that off beat mknute. A quip 
for c*er>' situation. t2. ^uwbix Comedy 
S«rvlre. Dept. H S6. 1613 KaM 3»tl) St.. 
Brooklyn 29. N. Y. 



20.000 PROFESSIONAL GAGS. ROUTINES. 



AGENTS & DISTRIBUTORS 



A BRAND NEW irEM-FIRST TIME ANY- 
where. Not soM la mores. Buy direct 
from manufacturers. 100 % profits, Bee in 
eamiiui bix cash firat day. DetaUs free. 
"HualT' O'Uare, 5731 Nortb Kenmore, 
Chicamo 40. lu. m h26 

AGENTS— SELL RICH LOOKING 34XS6 IM- 
ported Japanejie Rues for S3; never be- 
fore such a lar^c rug for mi low a price. 
Hulticolur rtcniilrd doiigns. hoolted carpet 
and Oriental patterns; a rues. ti.iO prepaid; 

rujfs. CMS each prepaid. Coadan. Dept. 
Box aaW. Upper Darby, Pa. _ ch-ttn 

AGEINTS — FAST SEU.ING BEAUTIFUL 
Rhinestone Heart Necklace and Rhlne- 
Btoru: Heart Earring Set; all pronged rhine- 
vtODes, S13.50 duicn: sample, SL25. Santo 
Sale s Co., 921 Eaatwood, Chicago 40, Ul. 

AAA AAWVZING ClOSEOUfs" 

Ropes, all beads, aasL dx $ % 

Ropes, chain & beads, aaaC dx. 4 

Tailored earrloxs. aj>«t. sr 15 

Tailored pins, asH. sr. 15 

Stone EarrinCs, asst. gr IS 

Stone fins. aa<it. «r 18 

Rhine«tone neck & earrinxs. boxedl di. 9 
Brafeleti, round Jk Urvk, asxt. cr . . 30 
TaUored Ueelide & cufflink aet, aMt. da. 

boxed s 

Sample doaona r»g. price 10% dfpoalt, 
balance co d. 

NSW INOLAND JCWCLRY 

IM Impire St. Prov., R. I. 

A REAL BARGAIN— HAND TOOLED AND 

laoed Billfolds. Calfskin men's and ladies' 
styles; dozen. 115; single sample, two 
dollars. Act fast. Jack Eastwood, $MVi 
Jefferso n. Chillicothe, O. 

A 30" C^INA MARBOllZED LAMP Wmi 
IB" shade; larje users only; Sl,7B com- 
plete. Write Box 079, BtUboard, 1564 Broad- 
way. N- V.C. 3S. 

CERA MIC~BRAIIMA BUI.r.ls— NOT CHALK 
Imported. Hot Item fur stock shows, 
rodeoa and fairs. Perfect ccuif urma lion . .Slie 
•54x6, S« fknen. f.o.b. Hajtstfc Sales, 
432 Diane Drive, Lon<vicw, Tex. Three 
■amples. $ 3 po< rtpaid. apj 

1 1 ATTENTION, BUYERSTj 

Vacuum cleanem, all makes. Tanks, up- 
Hxhts. New. rebuUl and Kuarante«d. Also 
brand-new scwlnf machines, xeneral mer- 
chandiiie, home and farm supplies, hand 
and power tools, costume iewelry, etc. 
FACTORY PRICES! FREE CATALOG 
Write us your needs 

METROPOLITAN 

4U3-3 Av«. Bronx, N.Y. CY 9-StM 

CIRCULARS— SIZE 3x8, ISO WORDS, lOOO 
circulars, S3.75 postpaid: aUe 6x9, 300 
words, iwn circulara, S5.50 postpaid: alee 
9x11. 600 words, 1000 circulars, Sll post- 

rald. 1 do not print the circulars. For |l 
will send printers' address. Max Salta- 
nan. Dept. Printer, 7K35 Binds Ave., 
North Hollywood. Calif. ' apsif 

CIRCULATION MBN ' FOR SOUTHERN, 
central and western slates: cood prop- 
osittoD; axe no handicap. Contact GaaoUne 
News, 3IM N, Ulsh St., Columbus t. O. 

mh26 

DECALCOMANIA TR ANSFERS NOW OF- 
tered in wnnll quantities; quick delivery: 
an attractive name plate on your product 
la Uve buM advcrlkeemeiit. Side line sales- 
men wanted; also make money with our 
line of Automobile Initials and Sljn Let- 
ters. Free samples. "Raico," X-L, Boston 

10, Maaa. ch- np 

EARRINGS- INTRODUCTORY DOZRN AS^ 
sortment, SI 95 Postpaid. Cosmopolitan. 
Box 1V6-B, N ew York g. S . V. 

FAMOUS MFR. CLOSEOIJTS 

Beautiful Summer aaaortment ,...S3.S0di, 

Aaal, Earrlnxa. KanS carded 1.55 dx. 

Cufflinks, carded 1.95 dz 

Caffltnks, boxed S3 * S5 di. 

Raaarlea (made In Italy) 195ds 

Tailored or stoned Earrinia 2,00 di. 

n«liy llrart Neckiacea. t>oxod 3 50 da. 

Baby Crr>a« Necklaces, boxed 3.50 rti. 

Neck St Eai-rinxa, boxed 8.00 dx. 

Khlnottone Neck & Earrincs, boxed 13.00 dx. 

Beautiful Rope*. aMt- S4 and SS dz. 

Send for descriptive literature on other ter- 
rific values on Jewelry o€ all deacriptlona. 
10% deposit with order, balance c-o.d. 

SAMUEL SILVERMAN & CO. 

ItM Westminster St. Providence, R, I. 

"JIFFY" WHITEWALL TIRE CLEANER— 
Amazine new formula. Spray oa. rinse 
off' Start profitable homo factory your- 
self. GIvena, 337-B, OrrvUle. Ohio. ap3 

JOBBERS— WE ARK BOOKING ORDERS 
for Mother's Day Carnations. Beat quality. 
Vinney, 419 .North Blvd.. Vlneland, N- J. 

JOKERS FVN SHOPS— FULL CREDIT AL. 

lowed on item* returned. Jobbers offer 
same terms to dealers. Eacle Specially Co., 
Akron 14, O. athxi 

MAKE S39 DAn,V SELLING ALL-WEATH- 
er plastic lasoiine station Pennants. 
Write today for full Inforoiatioa. Central 
Flas, Roxamoyne 9, Ohio. mbZ6 

NEW. FAST SELUNG CHEMISTRY ITEM 
that everyone has need of; btg profits: 
retail or wholesale. Particulara and sample, 
Z&r. Southern Product* Co., New Elientoa. 
Sta-, Aiken, S. C. 



NEW T'xll" ULTRA-BLUE SIGNS. 7r, 
reUll 50«. Z.OOO different slocans. Sample 
free; Lowy, Sll Broadway, Dept. 044. New 
York 3. ch mh26 



N. Second St., PhUadelpliia 33. Pa. 

RUN A SPARE- TIME GREErnNG CARD 
and Gift Shop at home. Show friends 
samples of our new 1953 All-Occasion 
Greetlns Cards and GifU, Take their 
orders and earn up to 100% profit. No 
experience nrt'Laisry- Coata npthlnc to 
try- Write today for santpiea ou approvaL 



SALESMAN— CAN EARN SIS PER DAY ON 
fast movinc hardware items. Sample kit 
and literature sent on receipt of SI. Satis- 
faction or refund. Meyer's. SIO Oryadea 
. New Orle ans. Iji. ap2 



SURPRISE PACKAGE! HOLLYWOOD'S 
newest, craxiest. hotlMt aenaatlon. Coo- 
talna four startlinc Itema priced SI each- 
World's fantest sellera; dealers- individuals; 
retails SI Salesmen, distributors, pitchmen: 



TRICK DICE— WHOLESALE: HADE TO OR- 
dor, any size and eolor. Steve Pinkua, 491S 
Milwaukee Arc., Chicago 30, lU. Avenue 

3-7362. 

WE ARE EXCLUSIVE NATIONAL Dis- 
tributors for the miracle cleaner. Pin Joy. 
Soray surface to be cleaned, wipe off; no 
rinse required. Write for free sample. 
Pin Jay, Inc , 1912 East Colfax Ave., Den- 
ver, Colo. mliSS 



WESTERN FORTY-NINER SERIES EAR- 
rinies, Boota, Saddles, etc. from manu- 
facturer. S31 KTom. M assorted samples, 
■' " xuarante-ed. SAE 
Tacoma 5, Wash. 

ap9 



tlonally known products: Novelties, Ap- 
pliances, Vitaminn. Clothing, etc. Literature 
free. Car ter. Box 6011-TD, ChlcaKo BO. np 



YOUR OWN BUSINESS — SUITS, SI-50; 

Overr-oolJi, 65^; Macklnsws. 25#; Shoes, 
121^*; Ladies' Coat«. Mf\ Drcwcs, 15#. 
EnorTTYOus profits. CalalOK free. Mom. 1218 
AF South Jefrerson, Chicago. ch-np 



NOTICE FOR BIOS 

The atr of Kansu CHr. Htaaoorl, 
through Ita Director of the Municipal 
Auditoriimi offers the food, saft 
drink coocetatoos and hat check 
prlTileses in the building to an ex- 
perienced operator on a perrentase 
ot aales baais. Contract term will be 
for five years with option ot re- 
newal. PKst experience shows toial 
sales In exceaa of SIM.OOO per year. 
The building bouses over 300 eoci- 
ventlona. eventa and attractloofl 
yearly. Your Investment tn booths 
and equipment required estimated 
around S90,S0O. Copy of contract 
covering terma and ^eciflcatloafl 
will be mailed to reliable concoKion- 
alrea upoa wrlttca requeet. 



producers: MUSICAL AVAILABLE. 

Lilting melodies. Sure hit. Hert>«ri-Rom> 
brrie type. Alao auilable TV neriea. Box 
A-160. Billboard, 6000 Sunaet, Hollywood 

aa, Calif. 



St PROFIT EACH SALE PLUS OVER- 
rides. Two, three or more orders one 
family. Photo enlargements only SS.95. G. 
Allen Studio, Blegler Bldg.. Little Rock. 
Art. mhSS 



ANIMALS. BIRDS. PETS 



AI-LEN -REGAL PYTHONS ON HAND; 18 

ft, 17 ft., IS fL, 12 ft., 10 ft. feedera. 
Ross AHen-3, Illl North Miami Ave., 

Miami. P hotte 3-4606. ^_ 

A BIGGER AND BETTER ASSORTMENT 

of snakes than ever before for S25. 
Harmlesa or poiaonoua. State which. Hc- 
ClunK, Laplace. La. ap23 
BIG. ~KAT RATTLESNAKES — sl PER 

foot; Blue Bulls, six to eight feet. SIO; 
tame, scentless Skunks. SI2; "Clvlt Cats." 
SIO; Raccoonii. $7.50; young, tame Black 
Bear. 875. Hay Singleton. I tattlennske . Fla. 
CALIFORNIA SEALS, SEA LIONS— wIlD 

or trained; main suppliers boos, circusos 
thruout world. Marine Enterprlaes. Inc., 
Hermoaa Beach. Calif. 



Mgr.. Bismarck, N. D. Box 1478. 



TRADE. BUSINESS ACAGAZINES HELP 
you get ahead. Late single copiea- More 
than 5.3U0 publi rations; all fields. Current 
list free. Commercial {^graving Publishina 
Co-. 3411 North Kilter, Indianapolta 19. Ind. 



COSTUMES. UNIFORMS. 
WARDROBES 



JUMBO FROG RAISING— VERY PROFIT- 
abte. For sale: Froes. Crayfish, water- 
eress, plants, land. Vol BrasheariL Berry- 
vllte. Ark. 



MINIATURE CHIMP STUMPTAH-S. TAME, 
young, SftS; Babies, S80; Rhesus, Bonnets, 
Spidera, S30; Squirrels. $23; Cinnamons, 
Whilcface, «35; Owla, $25; Pigtails. $50, 
Bronson Tropical Bird^ I49B Fort George. 
New York 40. N. V. Lorraine 9-0940. ap9 



RINGTAILS. S30; SPIDER MONKEYS. S28. 

Many other birds and reptiles. Animalea 
Troplcales. Inc., 2324 Amsterdam Ave., 
N. Y. 33, N Y. WA 7-7400. apf 



WANTED -PAIR OF YOUNG SWANS FOR 



WANTED— BTG CltlMPS; MUST WEIGH 
over 90 pounds. Quote loweM price. Rare 
Bird Farm. Kendall. Fta. 



19S5 BABY BF.AB CUBS— READY FOR IM- 
medlate Aipment. Orders ahio accepted 
for later delivery. Guarunleed delivery any- 
where in U. S. Don McDonald, Bowman- 
vUle, Ontario. Canada. 



BUSINESS OPPORTUNITIES 



ATTENTION, ARCADE-KIDDIELAND 
owners. Arcade complete with kiddle 
rlde«. Auto- Photo, recorders and late 
amusement piecd* for sale or lease. Holly- 
wood Arcade, 430 S. State St.. Chlcaco. IlL 
. ap2 



CONCESSION FOR RENT AT JERSEY'S 
fineurt amuacment park, the Caalno, Grant 
Aventie and Boardwalk. Seaside Heights, 
N. J. Seaside Park 94)833. Mr. Eugene 
Thomaa. Manager, 



be sold Immeoiately. Sacrifice price, $4200, 
Box C-1S9. c/o Billboard. Clncionati 22, 

Ohio. ^mh3£ 

FOR SALE— DANCE STUDIO IN THKIV- 
ing commumty. >7S studeota. Re«ldenre 
(4 roomai and two studios combined. Ideal 
for couple mutually Interested in teaching. 
Write P. O. B ox 543. CinclimaU 1. Q. mttM 



FOR SALE — RECORD SHOP, ESTAB- 
lirfied 16 years. Eastern Indiana town 
of 40.000. Box C-lBi. c/o BiUlward. Cin- 

i n,™ 



lati 33, Ohio. 



FOR SALE— HQiLLER RINK; 50'xl4O" POHT- 
ablc. complrtc with skat*?, counters and 
fully equipped except building or lent. 
Margaret Hllsabeck, $42 We«t Slate, Jack- 
sniivttlr. III. ap9 



FOR SALE— SKATING BLVK, 40x100; ALL 
equipped with fully modern living quar- 
ters; also 40x100 Portable Rink. Will sell 
together or separately, 
eral Deliverj*, M credo; 



FOR SAl.F, PORTABLE SKATING RINK. 
40.\90; new tent; floor six monUu old. 

food condition; ISO pairs skates, complete, 
iaoo, £. B. Polsom, Route 3, c/o Vise's 
Service Station, Flemingsburg. Ky. 



1 HAVE 14« ACRES OF WATER WITH 

good f I sh 1 ng p rl V 11 eges and 90 acres of 
clear land surrounding lake, I have 6 Hdes 
and many concessions, but not near enough 
to accommodate the people. Only colored. 
Lake in North Carolina, with rides and 
concesfiiona. About fourteen miles from 
Fort BragK. North Carolina. Can use rides 
and ctinceaxioiut not cnnflicling. Can use 
Side Shows. Fun House, Glu&s Ilouite and 
an Arcade. Space for rides. $$ a week: for 
concession, $10 a week. On percentage 30%. 
Opening March 23d thru Sept. Call OUie H. 
Lincoln. 29417. 34467. Mtitl. 30022. or write 
Oilie H. Lincoln, e/o Sanitary Lunch, 201 
Hillthoro St.. Favetteville, N. C. 



KIDUIELAND COMPLETE— 7 RIDES; GOOD 
location. Queens. N. V. Reasonable- Win- 
ter, 104-27 49 Ave., Corona. N. V. IL 7-3257. 



KIDDIELAND — GOING BUSINE.SS. NO 
other in vicinity. Parker Merry -Go- Round, 
Ell Wheel. Train. Boats, Airplanes, Cars, 
Trolley, fenced. Four building], and fixtures 
included; many extras, S2S.OD0 caidi. Do not 
apply unless you have finances. Kiddies' 
Pta y land. 309 3H h St.. Rakcnrfield, Calif. _ 
NEW ELECT BIC MACHINE BAKES 
Kreascles* donghnutB; attracts crowds; 
you'll coin money serving hot doughnuts; 
weigha SO poujkda: mall investment; free 
ree&es. Nart>ert Ray Co.. M08 &, U Ave., 
MinrMa(>olla 7, lUa^ 



NEW COSTUMFJil FOR SALE DUE TO 
cancellation of iitage show. 1 have 3 sets 
of 12 beautifully trimmed with seifaina, 
TurltiA with bloomers. Rhumbax with a 
■olid ruffle akirt. Orientals with wtdfl 
flair skirt. All have open midriff. Made o€ 
finest material. Ideal for circus. camivaL 
Original price $«7.30. Now $27.50. WUl aeU 
ao set or separately. Palamlds's, 140 S. 

nth St., Philad elphia 7, Pa._ 

NEW BALLY CAPES. STRIP PAN8LS. fS; 

uaed Tuxedos, Talis. Dert>iM. Top Hata, 
Costume*. Wigs. Cheap. Free list. Leroy 
Carpenter, ID Eldor«to PUoe, Weebawken, 
N. J. 



FOR SALE 
SECONDHAND GOODS 



ABOUT ALL MAKES OF POPPERS-CARA- 
mel Com equipment. Flo« Machtoes, re- 
placement Kettles for all Poppers. Kriapy 
Kom. 120 S. HaUted. Chicago , lU . myH 
FOR SALE—PORTABLE ELECTRIC PHtf 
nograph, about 125 records; trought before 
World War II; also Edison 90 records, 
bought before World War L Mrs. Bertha 
Sheets. Angola, Ind., R. 2. 



POPCORN MACHINE tNEVEK UN- 
crated), floor model; dlmenaiona 54x44x39, 
nickel plated. 5 drawer rear. $60 volume 
hourly, cost $675. Will aacrlftce: quick sale 
with 3IMx popcorn, 2.0O0 lit cartons ready 
to do bunmeas (I10-3 wire AC) At $2SS. 
First come, first served. Star Sales. P. O. 
Box 1305, SUtioD "C." Canton. Ohk>. Have 
also new hot dog Bart>ecue. Froaen Cua- 
tard. Fountainettea. etc. State your needs 
today. 



FOR SALE— SECONDHAND 
SHOW PROPERTY 



BLUE TENT— RED TRIMMED, 110 FT. IN 
the round. 10 ft. middle piece, overall 
110 ft. by 140 n. Fire realatant. Used one 
aeaaon. Lee Bronsec, Inc., 1>9 Church St., 

New Have n 4. Conn- apt 

BUILD SIOO TWEI.VE PASSENGER KIDDIB 
Chairplane. Tested plans, S5; major Ferris 
Wheel, $25; Miniature Golf. $7: Panel Front 
Show, $7. Free 47 plan circular. Brill. Box 
S75, Peoria, III. 



tape recoruiiiKS. \..ar(UTai nmum \.a., 

903 N. Seventh, Springfield. lU. apIS 

CHAIROPLANE, OCTOPUS. SHORT ARM 

and Trailer, 20x40 Bingo Top and Frame. 
Big Sla-Horar Race WheeL Mickey Perc«lL 

So. WiUiams port. Pa. api 

CORK GALI.F-RY AND PJ3WY PITCH 

canvas. t>oth good: frames, sbelvlna, 
backdrop, ten guiu, some stock. Interna- 
tlonal truck to haul, complete. $400 or 
best offer. Hughey. 841 Lawrence Ave., 
Chicago 40, 111- 



FIRE ENGINE — TRACTOR, TRAILBRi 
Overland amuaements Crosley, used two 

years, excellevit condition. S17S0. Plartown 

Park. Mo rton , Pa. 

FOR SALE— THREE KIDDIE RIDES: BABY 
Chairplane,: Tractor ride. Just like an 

auto ride; Airplane ride: newly painted, 

ready to go: alt three for SIOOO. Muskogee, 

Okla., Fair Crotinde. G. WlilUms. Gen. iWl. 



FOR SALE— PINTO FIRE TRUCK KIDDIE 
Ride; like new. $Ij300. Sam's A and N. 471 
No. Wyoming St., Haselton, Pa. mhM 



FOR SALE— CONCESSION TRAH.KR WITH 
FIOHS, Popcorn, Candy Apple equipment; 
I Kiddie Ponycycle (very portable). Cheap, 
due to other mtercita. .Shincler's Rides, 
E«py. Pa. Phone Bloomaburg 425- J. 



FOR SALE -1 IS-PASS. AIRPLANE RIDE. 

$650: 1 lO-car Auto Ride, I2S0. Fred Utter. 

M ain S t., Adcna, Ohio . 

FOR SALE — ONE NEW CRUNER CHAIR- 

plane; twenty-four seats, Intematlooal 

Eawer, vee t>elt drive, disc clutch. Z. M. 
runer, R.R. s 3, Murphyboro, III. 

FOR SALE — SHORT RAXGE LEAD GAL- 
Icry on a trailer. For details, R. Trablng, 
1109 S. Potomac St., Baltimore 24, Md. 



FOR SALE - POPCORN A.ND HOT DOQ 
wagon, 6x10 ft.; blinking llxhU around 
the top and glais. all around. Equipped 
with Cretors popper and built-in de»p 
freexer. Wagon almost new. Joe Gojmerac. 
Roule 3. Independence. Wis. 
cVkl 1N^ fish ' BOWL ILLUSIO.N— (*M 
money nrderi. with free direction to 
make, ao foot RT, Including 30 MP, $8.50. 
WiU trade lor roller floor. Grand 32 foot 
two cnxinr atml office S2O00 or will trad* 
for portable Rink. No telegram station 
here; i£ ruAed, use air asalL Psrior COO^ 
GrMuwood Lake, N. Y. 



MARCH- ^6; mS- 



THE BILLBOARD 



GENERAL OUTDOOR 



47 



rOR SALE- KING AUTO BIDE. TOP AND 
_ Kloewells; UAcd 16 w«*kB. Ride like new 
PriM «I700. K. D. Plen»on. UiuisvUlo^ Ul, 
Phone 212. 



KIDDIE RIDES— AIRPLANE, 15 PA 

fluid drtve. |750; Jeep. 18 PM«„ fiiuu 
grive, $730. F.O.B, Nampa, Idabo. L. B. 
1I<M», 3<tO-3flth St., Ocdvn, Utah. 



UST YOU SHOW E-QUlPMfSNT NOW tOH 
our April 1 free calalo*, Nationwide 
•M^ice. Vtmni's Carnival Sale«. ill Park 
Duluib 6, Minn. Phone Randolph 
ap2 



21124. 



LONG RANGE SHOOTING GALLERY ON 
truck. In eneellent condition. No junk. L. 

Ecfaamaniikl , 3 13 Uiiton St.. Mich. City , Ind. 

lONO RANGE GALLERY— POHT.i^LE', 
buff, tor road, park or rtore building, 

•350. W. C. Gerbig, »23 Walker SL, Ai 

Curta, Ga. 



ONE TENT «*xW— 300 SEATS. DROPS. 

Electric Equipment and Staxe. Every- 
thlna complele, |97S. All replies BLlly FiU- 

Ktrfck. ^ Norlh Main SL. Walerbury, 
«»■ a pi 

HANOELS KtDDlK BOAT HIDE— USED S 
weeka: Kood a^new. CaMi price, 11500 
Bury Brothers, S730 E. llark^ SC. Yorh, 
mhSfl 



MANUFACTURE, REPAIR. TRADE ANY- 
thin* canvaa_ Any sJm, good as new tenia. 
What do you have or want. Smith Ttrnt, 
A uburn, N. V. >p2 

RARE BARGAINS LN USED TENT SHOW 
, f^uipment. Top, jild^watl. met-hanical 
■take driver. Iron slakes, trunks, acenerr. 
elr<-lric wirine. G.M C. and Ford tractors 
etaeap. Also acnil-trBllera. Wiih to move 
everything. L. Vepe Slout, VcrmontvtUe, 

TENT— 50x120. KHAKL PLAMEPROOFED^ 
..•S?*.,'** FoldiJi* Chalra. 1350: 7Vi KW. 
Light Plant on wheeU, MOO. Trucka. TraU- 
fn!,*if.:,^ Shetland Ponlea, mare*, young. 
WSO. Phillfpi, 5717 Harkins Ave.. Lo* An- 
gele« 34. 



TKNT PICT1.1RE SHOW—DUAL AUPROS. 

fine seata. operating here now. Three 
Ho'"!*" 35mm- heads, two Peerlcaa lamps. 



TENTS FOR SALE— 20x30, »40; 20x40, 150 
Complete Athletic Show, Loop-o-Plane, 
JScrJy rigid brace, S500; Eli semi traUer, 
M foo l. $400. Em ll Z irbea, Blam arfk. N. D. 
TR'aINS— AIX SIZES, GAUGES." -rVPES^ 
new. used, trade-in*. Photos, detalla. $1 
bill (refundable). Miniature Tralni, J3B 
Winthrop. Hehob oth. Ma«»i. spie 
10 CAR ALLAN HERSCHoZ KIDDIE 
Auto, and 24 seat Smith A Smith Chair- 
•■Plan*, Fred MattiKon. Thayer Road, Am- 
gt«rdam. N. Y. Vi 19534. 



12 MEJlRY-GO-ROirND HORSES — MEDI- 
um aiie, newly refinlrfied and trimmed. 
fSS ^J"*.-. '^•derick. 32*3 NewFton, 

Detroit H, Mich. Phone Trinity 3-2t60. 

ap2 



MAGICAL APPARATUS 



A BRA>fD NEW «M CATALOG— MIND- 
reading, Heni#Ii»m, Spooks, Hypnotism, 
Horoacopes. Crjstals, Patraistry, Buddha, 
Graphology, Mafic; 144-paKc iltuctratcd cat- 
alog. 50* whofesale. Nt^lnon Snlerprinci. 
336 S. High. Columbu s. Ohio. apl6 



VENTHILOQL'lAL I$e5 UP), PL'NCTl FIG- 
urera, $13 each, dmii;rd. America's finest 
hand-carved wooden figures. Wig*, acta. etc. 
Cataloc 10c. Spencer, 3240 Columbus 7. 



MISCELLANEOUS 



AUTOMOBILES — DICNIFY YOUR CAR; 

Initials for bo4h ndcs. Mail a doliar. our 
risk. Marks, Box 176. Bronx 38, New York. 

ap> 



card, 
^rand. 



GENUINE MLNK OK RABBIT FOOT KEY 
Chain, attached lo aouvenir mailing 
10«. 13 for $L Have fun! Treat all 
friends, boy< and girls. Charles 
A 27th. New York. Dept. 

eh mh» 

juGGLLNO CLUBS, ROLLINC GLOBES— 
Made U> order. Finest of craftamanidilp 
and Material. Jack MUler, 1S» North Kan- 
aaa Ave., Springfi eld, Mo. 



PRINTING 



ALWAYS FASTEST SERVICE— QUALITY 
printing. Three-color 14x22 Window 
Cards. M hundred; 17x2fi size, flJ.SO 
hundred. Your copy up to SO words. Also 
bumper and (eicphonc pole cards. Tribune 
PreiHt. De pt. \V'55 , Earl Park, Ind. mfa26 
ATTRACTIVE BUSINESS CARDS^$2.M 
per 1000; 100 Ptntens (Ilxl4>, $7; lOOO 
Bond I-etlcrhcads, $6, Taylor, alOJ Forty- 
Thlrd Ave , H yattcg\Qie, Md. apS 



BEST BUY IN BUMPER SIGNS— 4xl5-INCH 
Stickon Buraprrettes. Peel off back, stick 
onto bumper. Printed to your copyi on 
whit«, sio hundred: on bnlilant day-glow 
colom, Si3 hundred. Postpaid. Tribune 
D_^. D — >_j apis 



SAI.ESMEN— snow AMERICA'S LEADINO 
nationally advertised Une. Novelties, gtfU, 
nttlttr items. Big eemmiai[kNM advaiMMf 

Prospects everywhere. Steady repeats. Ltm 
prices, free literature, samples. Write: 
Charms & Cain, 407 South Dearborn.. OenL 
B&-3265, Chicago 5, IlL np 



TATTOOING SUPPLIES 



Press. Earl Park, Ind. 



Iuiniiini i«i>eis, iva x:i jtnw loT Bl pOSt- 
d. Marvin Upkln. 70B Flatbush Ave., 
brookiyn 25, N. Y. 



LE-TTERHEADS, »0 6=4 ENVK- 



KIDDIELAND HIDES— WE BUILD AND 
manufacture them: Airplane, Boata. Trac- 
lora. Firrtrurks. Cars. Ponycart. Ferria 
Wheel, Merry- Go- Round, Miniature Trains, 
Write for information. Theel Manufactur- 
^ *nd A mu9e menl. Lea venwort h, Kan. 
ROLL CAPS FOR REPEATING CAP GUNS. 

$12 per caw; 720 boxes. 5 rolU to box; 
ZSVfl depoiut. balance c.o.d. Guaranteed 
quaUty or money batk. Gelazln Enterprises, 
•'t Rridgeport 7, Conn. ap2 



14 Revere S( , 



SAI»1>LKS — MEXICAN StSlE. HAND 
made, beautiful finii4i: in special for 
aduiu. $G0 complete; for boys, $25: Cart- 
ridge Belt- with angle ho1»tcr. $12; double. 
816; Saddje WhipH. $2; long Whips, $2.50; 

'" General Mercan- 



Y01:r NAME IN HEADLINES ON STAND- 
w newjpaner page: make up your own 
headline: 3 different, $I; not over 36 let- 
ters each, headline blankx. $30 per thou- 
«nd Ant^w Quirk. Box 1351, Dept. 14, 
HartXord 1. Conn. ,p£j 



M. P. FILMS & ACCESSORIES 



16MM SOUND FILMS— LOWEST RENTAL 
rates hi history; get oar prices now- 
Rogers Piima. Lombard, lU. apB 



M SEAT MAHCRAFT WATER BOAT HIDE 
Aluminum boats, canvas tsnk, portable 
«■ park. Also Auto Hide. Wttl deliver. 
Barram. Indian Point Rides, 214 10th SL, 
Toledo, Ohio. 



40PONIB8— CONSISTING €W 90 PKHALES. 

;Sl^ to 'o™" OW, 'or 

fl*?2;_^'',V'" ^H'**' ail: 
tracking 3S* a mUe one way; guarantee Uve 
deliTpry. Phone or wire now. don't wait, 
might be too late. No tune for letter wril- 



asacmbllea, carbon, all other parts new. in 
original crates, 100,000 feet I-O. single con- 
ductor power cable, 25* i>er foot. Thou- 
unds o# other War Surplus items. Ander«on 

^^f - 1^ "Vr"^" l San Lorenio, 

Calif. All inquiries anawervd. gpi^ 



... WOODEN BLEACHERS, 2300 WITH 
aisles. Folding chairs, theater chairs, 
' Seating Co., 



INSTRUCTIONS 
BOOKS & CARTOONS 



ASTROLOGY OCCULT— EASY LESSONS. 

SbooM; tarot, psychic aids, euricni* charts. 
^ 'iS} booklet. Oasaro! 

00 South Michigan, Chicago 1«, lu. apl^ 



AIX 16MM. SOUND. NEW LIST; FEA- 
tures. Westerns, Serials; excellent eon- 
rent- Suite 512. 335 Fifth Ave., 



MODERN Til KA TEH EQUIPMENT FOR 
sale cheap. Prolectors. a 16mm.. 2 
»nim. ,Amp. Stage Speaker, SeaU, 
Pembroke Film Excb. P O ~ 
Charleston. S. C. 



Box 4331, 



PERSONAL 



of Bruno . „,.^c , 

leet Lou Taubert, Casper, W>o.. o*- ohc 
collect 2.2 500 Caaper. Wy o. ' 

I. W. SnitrLTZ—LAST KNOWN 

with sniaU_ Canadian cireoa. CootACt 
Shut . R. F D. g2, Westwood, N. " 



1.000 EMBOSSED BUSINICSS CARDS, $2.»S 
postpaid: 2.000. $5.50. M:ixhnum six lines. 
Samples. John Pcper, P. O. Box 822, Chat- 
tanooga^ 



SALESMEN WANTED 



Styles, top quality. Big cash Income , 

real future. Equipment free. Hoover, Dept. 
M-IOS. Nejt York II, N. Y. mh26 



FASTF-ST SELLING LINE OUT! TODAY 
every merchant needs our sensstiona) 
low-prtced business boosting Advertising 
Specialties. Average $20 per sale. Calen- 
dars, printed necessities triple your earn- 
ings. 25'; ctuii commlwlons. Experience 
unnecessary. Free sample outfit Willens, 
2130 Gladys. Dept. 304, Chicago 12. 111. 



QUAUTY TIES—YOUR PROFIT, !«>%. 

Catalog free. Loren fiptcialUes. 435I-R3 
riournoy. Chicago 34. eb-mh2S 



A-I TATTOOING MACHINES — OUTFITS. 

$23 and up; designs. Ink. colors, needles: 
free catalog. Owen Jensen, 130 West 83rd 
SU, Los Aufeles 3. mh36 



REAL TATTOO MACHINES — NEW DE- 
slgns; ootfits $19 and up; ready mixed 
-•■ Zeis, 7U i'C^^ 



WANTED TO BUY 



ALLAN HEHSCHEI-L BOATRIDE, ROTO- 
whlp. Dipper. Midforacer. Bulgy. Rifle*. 
Handcar Hide and Arcade (or sale. Sbafcra 
Hides. Wairtiinglon, Ind, 

CALLIOPE — REPAIRABLE; GIVE FUIX 
information about machine. C»Mi waiting. 
Box C-192, c/o Billboard. CtncinnaU U. 
Ohio. apa 



MIRRORS— DISTORTION. 8-GLASS ONLY. 

In good condition. Must be cheap ' ~ 
eaah. Mickey Stark, P. O. Box 22S, He 
Sterilng. 111. - 



Cotuit : 



USED LANE'S OR SIMILAR MAKE TWO- 
horse kid Merry -Go- Round, dime alot; 
with or without horses or top. New or 
used monkry banners. Small cage wagons. 
Rlnglail monkeys that wear clothes. WUd 
Animal Farm, Richmond Hill. Ga. mh26 
WANTED — CALLIOPE, MERRY-GO-ROUND 
Organs. Coin Pianos, Burdy Gurdya, etc. 
B. L. WUIUms. 8000 Conn Ave., Chevy 
Chase. Md. mbM 



32 FT. MERRV-GO-HOUND— IN GOOD CON. 

dition. Doc Sch warts. 113 West 43d St, 
Bayonne. N. J. — "-"^ 



HELP WANTED 
CLASSiniD ADVERTISEMENTS 

REGULAR CLASSIFIED ADS . . . SeMn usual wanNad $tyte. on* paragraph, 
no display. Firtt line regular 5 pt. cap*. RATE; 15c a word^ — Minimum $3. 
CASH WITH COPY. 

DISPLAY-CLASSIFIED ADS . . . Containing larger type and white space are 
charged for by tha agate line, 14 lines to the inch. (No illuttrations or c«t«.) 
RATE: $1 a line — $14 per inch. 

Forms Close Thurdays for the Following Week's Issue 



SAFETY- CERTAINTY AND ENJOYMENT, 
10<' "the Life That Wins," 10*. Remali 
letter, 25*. K. Aliman. 90 Coral SC. Patei^ 



PHOTO SUPPLIES 
DEVELOPING-PRINTING 



COMIC FOREGROUNDS AND BACK- 
grounda. Direct Positive Cameras, Papers, 
Cbemtcals. MounU, Glass Frames, Photo 
Novelties. Miller Supplies. 1535 f'ranltlln, 
St. Louis S. M o. ap 
DeVRY STREET SNAPPING CAMERA 

Uve complete uniU with developing, 
finishing ouUtL U»cd for Santa Claus oi 
eration«. Be«t offer, one or all! S, Spiva 
2437 W- Balmoml, Chicago 25, Ul. 



FREE 

hypnotism, 

this fascinating science Private 
-allable. Write Hypnotist, 



ILLUSTRATED. INTERESTING 
•eU-bypnoala CaUlog, I>e«rn 

J 324 Wi" 
eh-tf 



Milre. Hollywood 17B, Calif, 



YOU CAN ENTERTAIN FOR ALL OCCA- 
aions with our Trick Drawings and Rag 
^J^. Catalog lOr. B.lda"ifri Se^jjg 



DIRECT POSITIVE PHOTOGRAPnERS— 
We supply everylhing you need; reason- 
able prices. Ea-tlman DP paper, chemiraia, 
framen. harkxrounds, comic foregrounds, 
cameras for indoor and outdoor, complete 
Photo Booths, etc., free information and 
prices; we are old and reliable klnce 1903. 
PIMJ Camera Co., 1161 N. Cleveland Ave., 
Chicago, m. eb-U 



provemcnts; real bargain. PDQ Cainera Co.. 
1161 N. Cleveland Ave.. Chicago, lU. cb-U 



. . . Ifs just as natural for a showman to 
check these ads as H is for a housewife to pore 
over the grocery ads . • . " 

So says Glenn Trump, noted columnist, in his 
STAGE AND SCREEN column in the Omaha 
Sunday World-Telegram— Mar. 6, 1955. 

He's referring fo the CLASSIFIED ADS IN THE 
BILLBOARD. Heres his whole column: 

"Want to boy a boa conUriclor, a »eoI, o cociioloQ. a penguin, or perhapi th« 
tenti, tcoti ond light plants of o circwi? It's no bother at oll-if you pursue 
the want odi of The Billboard, the only trode magazine of outdoor show 
iMslness. 

"Aetually, it's just as nolurol for a showman to check these ods oi it is for a 
hovsewife to pore over the grocery ads . . . However, we always get o kick 
out of the 'for sale' columns of The Billboard. Lair week, for example, besides 
the above-mentioned ttems, offered for sole were wax figoret, kiddie rides, 
FerrU wheels, portabte skating rinks, bowling alleys, organs, boat rides, 
miniature trains, on oirplane to be used for ballyhoo, o popcorn mochine, 
'slightly used' monkey circus, sleom engine, searchlights and a swoy-pole ..." 

. • a and we agree! 

Whatever you hfive to sell-or buy-if it's connected with 
outdoor show business, you'll sell it faster— or find it easier— 
with an ad in these classified columns. Especially if you 
place your ad in 

The Billboard 

ANNUAL SPRING SPECIAL 

Dated: April 9 

Ihe Buren' Guide ol the outdoor amusement industry 

Check the rates and information on how 
you can place your ad if> this big 
Annual Spring Special . . . 

Ad Deodline: MARCH 30 



SNCY WANTED TO BOOK SENSA- 
onal macic act during summer. Climax 
Bscape from torture harncta high in 
the air. Nothing lilie it. Contact the Amu- 
ing Mr, StreU, Tipton, Mo., at oace. 



GTKI, AERIALIST — EXPERIENCE (AC- 
oount dixappumtment): for high ladder 
act; top salary, long seassn. State all first 
letter; send photo. Cootact Jerry D. Mar- 
tin. B312 Florida Ave., Tampa. Fla. ap9 



PIANIST FOR COMMERCIAL COMBO— 
Playini: good liH-ations. Huit read well 
and fake some. Good salary to rl^t man. 
Contact Jimmy Ovcrend, General Delivery, 
Hot Sprinca, Arfc. 



PIANO MAN— a BEAT MICKEY, TRAVEL- 
ing oreh. Guaranteed salary. No char- 
acters. Others write. Bob Calame, 2107 N. 
18th SL. Omaha, Nebr. mhM 



SECTION TENOR MAN— WANTED FOR 
raklwe«t te<M)r band. Guaranteed salary. 
Travel by car. Ccmtatrt Jesn Gayer, 2023 
N. Huston. Grand Island. Neb. 



WANTED— SMALL ACTS. ALSO PITCH- 
men with clean merchandise. Hlckirvllle 
Amit^-viUe Farmcrv Market, Box 3St), Ulck» 
vUle , N. Y. ; 

WANTED— PIANO. GOOD SALARY: NO I 

hotel expense. State experience. Wire or 
write Ronnie Bariley. ISll City National 
Bank, Omaha, Neb. 



AT LIBERTY-ADVERTISEMENTS 

5c a Word Minimum $1 

RcmittaiiM full nittt KcomiMiiy all «A for p«iblic«ttoii im this coloinn. 
No charg* accounti. 

Forms Close Thurdays for the Following Week's Issue 



BANDS & ORCHESTRAS 



AT LIBERTY— THE KINGSMEN COMBO. 

Seven-piece rotlege combo desires resort 
or other steady summer work. Spectacular 
arrsn(,'em«nts. Radio and TV experience. 
Ambitious. Klngsmeo Combo, 2507 list St., 
Lubbock, Tex. 



CIRCUS & CARNIVAL 



B. M. 
111. ~" 



PROP. G- W. ESTINB. EXPERIENCED 
Fire Eater. Carnival and CUruf Mcdicbie 
Man Show. Also a Venlriloquial. 304 I.ewia 
Ave., Brooklyn, N. Y, Phone CI 5-7004. 

ap3 



MISCELLANEOUS 



r LI BEK TV— LITTLE CHIEF WHITE 

Eagle. Indian herb specialist Can handle guitar, vocaia, organ with Leslie Speal 
any Med. show; make my own bally and ' Address Musician, S8D No. 36th St., East 



LEAD ALTO OR TENOR. DOUBLE FLUTE, 
bMs claruvet, Jazx clar.. baritone mx: 
play any L-»mmcrcial style and cut shows 
or other steady summer work. Spectacular 
arranjtrmmts. Radio and TV experience, 
and hotel work. Eddie Beau, 345 Winnebago 
Dtv, Fond du Lar. W i^^ 

STEI5L MAN-WK,STERN SWING ~DR COmI 
mereial: double rhythm; go«>d vocal; age 
26; married: aober, dependable^ have ward- 
robe. Write or -call 2-9667, 301 S.W. lat 
St., Apt. 11. Miami. Fla. 



TENOR. FLUTE. CLARINET— It YEARS' 
experience. Bop or aoclety tenor; bop 
flute, or symphonic; Dixie or symphonic 
clsrioet. Prefer diKrcnt paying studio Job; 
warm Climate and minimum road work 
desired. Immediately available. J. M Sharp 
HI, 14& Highland Ave.. Hamburg, N. Y. 
mh26 



TENOR, CLAR., ALTO— COMMERCIAL 
band or combo. Good tone, reader, refer- 
ences, good appearance. Contact Ralph 
Main. Manchester, Iowa. 

apl 



Hoekaday, 728 



TRIO— ACCORDION, GUITAR DOUBLING 
banjo, violin doubling sax. vocals; have 
transportaUon ; will consider all, every- 
wbere, Tex Cooper. I.,ewi«hurg. Ohio. 



WESTERN SWING THIO — AVAILABLE 
June 1. Featuring steel guitar, Spanish 
guitar, vocaia, organ with Leslie Speaker. 



lectures. Can alM> handle Snake Show, 
Show, or Side Show. Will go in^ wtiL. _. 
Write or wire LiUle Chief White Eagle, 
115 E 3d St.. Los Angeies 13, Calif. mh26 



BARTENDER, COUNTER MAN FOR CON- 
cesjcion for camivaJ, circus, fairs, tavern, 
or what liave you! P. O. Box iaa7, UoUy- 



UYPNOTISM — FOR STAGE. PRIVATE 



fiariles and lecture demonstrations. For 
ormation write Neige E. 
fice Box 2002. SeatUc. Wash 



DIehl. 1 



ael7 



MOVIE OPERATOR — HAS COMPLETE 
Road Show outfit, everything the finest. 
16mm. high-class features. For full par- 
ticulars write D. J. Golf, Proaperlne, Mo. 

apte 



VARIETY STAGE SHOW OF 4 OR 3 PER- 
soiHi hi magical illusions, dance and 
vaudeville. Talented, beautiful coktumen, 
fine equipment and priced to fit your 
Wright the Magician, Caecy, 111. 

myl4 



MUSICIANS 



Louis. lU. Phone: UPtan 4-2240. ap3d 

WILL YOU HlREllobD SINGING PIANIST 
in her forilcs, good appearance, top en- 
tertaisier; blues, old Aandards, coinedy, 
triA; union: wUI travel. Elsie Cooper. BlU 
' Calif. 



Downey Ave., Lakewood 11, 



PARKS & FAIRS 



. _ ^ ^ ^ . , Tcr^ 

14 j-ears exper>ene«. If interested 

please writ* Bobble J one a, &M Elm St. 

Vnungstovk n 2, O. 



jumpiii* im- parxs laira, ceieoratlons. 
Claude L. Shafer. 1041 S. Denniaon. Indlw I 
apolia 21, Ind. bd16 
BEARS. PONIES MONKEVS, DOGS. ACRO- 
• ' ^— impoline Novelty Acts; 



bata. Aerial Vi 

Girt Revue Art*. Address Variety 
2013 Olive r St., Fort Wayne. Ind. 



ArUsU. 



A-I ORGANIST— NO N- UNION: FOR COCK 
tall lounge or rink. Addrew Organist, 
Char leston. S. C. ap9 



203 Grove 



ACCORDIONIST — EXPERIENCED FOR 
r. tililbUlles, combo, or ^ Connider all 
ThouAttndJ memorised, c o .Nowakl, 
Thoman Place, t-'ort Worth, Tex 



DUO— FEATirRlNG ACCORDION. GUITAR- 
doubling b««. Vocals. WiU consider all 
offers, every where, c, o Walter ■•Sparky" 
Hurhra. Cranberry, N. C. 

DUO DOUBLING ACCORDION. GUITAR, 
baiM. fiddle, vocal«, wa«ih-board. novel- 
ties, romed^;. Willie "CDot" Barfleld. ittt 



LaFayetle 



Daytosi. Ohio. 



EXPERT STEEI. GU'ITARIST AND TEACH- 
CT desirca poaltion (rachtrkg or playing 
■ both. BcauUfUl Hawaiian or Westerti 
Style; original. MuidcUn, 9U0 Shoemaker 
, West Wyoming. Pa. 



HAMMOND ORGAN AND A-1 ORGANIST 
for you. Hakes your builneBs a pleasure! 
Location only. Mort reasonable. Box C-IS2. 
BUlboard. CknclnoaU 22. O. mii2^ 



SOLO PIANO AVAILABLE MAY I. COCK- 
tad lounge, hotel dining room or reaort 
spot preferred. Large repertoire. Pbotoa. 



doll 



C1.0WN— WHITE FACE; OWN COSTUMES 
r trained dog to puU cart with clown 
simulating driver, doll queen on 
iiower float, uiw a« walkaroiind and bally 
Worit as greeter si gale. Ulkwvg to children. 
WUlLng to work with other clowns In acta. 
Al Price. BOM W lllard. Shreveport. La. 
HIGH DlV-E~.-FKATt:REn BY FOX "mOVtE 
tone; sinalieiMt laiik In the world; back 
take-off. no body protection: sharp spears 
blaxlng gaMline. etc. To date thb sttrac- 
tton has not been duplicated: Juat ortc 
mlilakr and the penalty Is death. Cant 
Earl McDonald • 



Warren 



Ohio 



L 456 Lamphler PI., N.E." 
Tel 4S337. ap30 



SENSA-nONAL HIGH ACTS FOR YOUR 
fair^, parks celebrations, camlvaU. drlve- 
tn theaters. Contact Lee Slade, 3640 Park 
Ave , Detroit, Mic h. apl6 



BEAUTIFUL CROSS 



%M. 




A REAL 

MOKEYMAKER 



MIRACLE 
CROSS 

When you place 
the center to your 
eve vow can tee 

LORD'S PMYER 

clesriv and dla- 



ily. 

rW9-N. Set with 13 brilllartl eut 
»tonci. Chain and Croii in beautiful 
ish, soldered links. 



.00 



5*00 



^66 



.00 



PROVIDENCE RING CO. 

49 Weslmintter Street, Providence, R. I. 



VOCALISTS 



ifOCAUST. FEMAUS— wn 
drum wants steady work. 



WITH COCKTAIL 
_.. Box C-190. c/o 
22. Q. ap9 



RSHIN6 SEASON IS JUH AMUND 
^ THE 

60" ^ ^^^^ 

GLASS ROD 

^Soltd Fibre Cass Rod, I 
Stainless Steel Guides ' 
and Tiptop Two -Tone Wtndino, 
Oura-Plastk Handle. Positiva Real 
Lock. Collet-Type Nose Piece. 

SpecMllr piiceil al $tS.25 in. 

I ordar) 



LAZY BABIES 

Beautifully natural tinted 
pla«tic face with y 
hair, T%e body Is i 
but well stuffed. E 
doll supplied In an 
IndlTldwal plastic bag. 
Height, approx. IS in. 

$4.50 doz. 

(n « daa. lets. 




Open Sundays i 
25% dep. with order, bal. C0.0. 
F.O.B. Chicago. 



BELL SALES CO; 

n07 so. HALSTED ST. 



GRASS SEEDi 

I'ree of crahgrass and quacktrasa. A 
Mand of Imported snd domestic grsissi 
selected for quick -grow ing results wiMlar 
a wide variety of toil conditioni. S Iba. 
net in clear heavy plastic, aitractlvalv 
pachased bag with in struct ions asid 
guarantaad analysis tested January, tfM, 
Packed 10 baas to master carten • 

$1.65 per 5 lb. big 
Laia than 10 ba«>— 
$1.75 per 5 lb. bog 
P.O.B. Chlca**. 15% deposH with ardar. 

COOK BROS. 

9li S. Hilii6d St.. Qkttt l, lUMb 



FREE FRISCO SPINDLE 
WHEEL Gr BUMPER CAME. 

Write todoy tor comptcte detailil 

• Hani Polfshed . ' iTSi: 
A LUMINUM IDENTS I gj ' 

• C RAB BAG RINGS SS.Q Q or. 

• NE1B1 1 DISC PENOiNIS : C)ann 
H.ni) Polithed. J^y vii 
NiekclPlalcd Pt f Cr 

• M tXICAN tARRlNCSS5.40 .,°i-, 
SINO FOR NEW QATALOC TODAY.;- 

W. p.y poit.K. on .11 pr.p.id ordCfl.- 
cKcepr Ai, M.il. 

FRISCO TETE :^",'. 

All Phones: fltanklin 2-2567 



GOLD 
BARREL 




$1.03 DOZ. 

Sa« yaw rwares* CNstrlbvtor ar Jabber 
or write la us. 

SUVEK GIASS MFC. CO. 



5117 Lewtndale Rd. 



Bsltimora 15, KM. 



DEVIL'S DELIGHT 

Bit oa the Devil's face. Make hie 
atlek ouL Noveltr PUsUe C 
Sample, tl.ZS Poatpald. 

HTzeEuiD-wuin tn. a. 



1<3U Orand Rtvar 



Detroit 27. AUdl. 



4» MERCHANDISE 



THE tILLBOARD 



MARCH 26. 1955 



Letter List 



n« Bniboard will ta 
_ _ tail addreMed t» yon la 

, look for your iiam« EACH WCFK. Mall in tUted according to the offic* o< 

The BlUboard where It ii held. CinclrinBti, Nrw YorK, Chicaso ST St. Loui*. To tM 
lift Ml in following week's \*<niv. mail must rvacb New Vorlc, Cbicaxo or 8U Louia b7 
Wodnaaday mornlnf or Claclnnatl offica by Tbunday momUK- 



MAIL ON HAND AT 

CINCINNATI OFFICE 

2160 Patterson St. 
Cincinnati 22, O. 



Adama. Dewey 
Adams. Wm. 
Alexander. Ctiaa. 
Allan. Chaa. 
Alltn. Roy 
Ancli. John O. 
Aodenoa, Bob 
Andaraon, Kadlc 
Andreano, Frank It 



, Joyce 

Johnaon. Mary Jane 
Johnson, Sadie 
JahnaoHj Mrs, Pat 

lor Mra. Pal Terrell) 
Johnston, W. C. 

(Bill) A Mrs. 
(Cook Houaci 



^ T. B. 

Aurtlnl Hri. Winnie 
Ann, Mra. Homer 
{Millie 

Baker, Harold 
Baker, James M. 
Baker. Mrs. Ruth A 
Banks. Howard C. 
Barlow, Penny 
Bamea. M. A Mrs. 
Barnetl, Robt. 

Kmhill, K. & Ena 
rtstrom, Mrs. 

Catherine 
Barton. Kid (L.ewla) 
Bates, Shirley 
Bealrd. Hberl Lloyd 
B«ck, Robt. 
Bement, Cooler 
iMt. Dick 
Beat. DtcK ChariM 
Bernstein. Harry 
Blllard, Mrs. Ann 

Cofnrth 
Birch. Ernie (Clown* 
Blake. D«mond Tex 
Bloch, Dr. (Hypnotist: 
Bloom. Junmie 

(Arcade: 
Blueatain, MorrU 

Elueatein, Sam 
itatman. Sam 
Bo«den, R. H. 
BoBlander, Boots 

(Hides) 

Boone. Bug ena 

Pershinv 
Borelil. James Francis 
BoN-Iingbarker, Lucas 
Brady. L. P. 
Braimcr. Red 

< (Tattooed Man: 
Bromell, Prank L. 
Brooks. A. 
Browd, Carl L. 
Brown, FlUy 
Brown, Robt. 

grown, Rudolph 
rank's Comediana 
Bryer, OIlie 
Budd, Cbarlte 
BuIflnXton. R. S. 
Bufflcin, Emmitt 
Burdge, Mieheala A. 
Burit, W. A. 
Bybee, James Henry 
A Matlie 

Cain. Frank 
Cain, Guy W. 
Caldwell, Geo. 
Cane, Mrs. Lue 
Carlln, Neil 

(Conccwionsl 
CeeU. Herbert Laraat 
Chlrskell, James 
Chriateiii«en, Mary 
Christian. Arthur L 
Christy, Capt, Eugene 

£l«rk. Joe L. 
ole. Coo. tFerrU 

Wheel) 
Collins, Tex Slim A 



Usher, FaU 
Vanmeerten, Richard 
Verdier, Louise 
Volin, BUI 
WaLn, Cat 
Wall. Tom 
WaUaee. Eddie 
Waugh, l.«o Russell 
Wafd, Bill 
Wellner, Joseph E. 
WeMcott, Jack 
White. Michael R. 
Whltmore, Frank 
Whitney, Joe 



Will. Clyde 
William*. Cari 
wmums, ilart 
Williams. Johnny ... 

(Monkey Show) 
Williams, Lawrence 

W. 

Womble, Buddy 
Wilton. T. H. A Mrs. 
Woods, J liTuny 

(C O Dolly Jacob*) 
WrlKht. Buddy 
Wrisht, Jimmie 
Zomp. Paul P. 



Mr 



Complano, Haiel 
Coof>er, Charlie 
Cordery, Jesn 
Courtney. Art A Mrs, 
Crabb. Harold L. 
Cruie, Lawrence C. 
' Cycle«, Bobby 
Dale. Wm. 
Danovich Jr., Dan 
Davidson. James 
Davia, Ilarry E, 

(Sandy 
Da* is. Harry L. 
Davia. Mra. Mina 
DavU, Vick 
Deare, Bert A 

Corinne 
DeClsare. Pete 
Deibert. Bd 
Delano, Pvt. Buddie 

Dlmock, Kenneth 
Dlngee, l-ealer A. 
Dtxon, Dick 
Docen, Clarence 
Domer. Clyde 
Donehoo, FrancM 
(c/o Mrs. Josephine 
Stulber- 
Dorsay, Dara (Helen 

Johi 

Drake, Bob V. 
Duane, Bins (Aerial 



United Show) 
Jones. W. D. 
Kean, Frank G, 
Keen, Gerald K. 
Kelly. Mrs. Vera 
Kendall, Mr. L. 
" Art 
Kirk, Homer 
Knerva or Kenava, 
August 

Knight. Dell^ 

~Edil7n 
La Mont, Harry 
L.amb, J. M. 
I.amon. Harry 
Lane, Sheri 
Langley, Eddie 
Lanty, Jack 
Lcboeuf. Mrs. Hasel 
Leboeuf, Oviia 

_ _. Clara 
Lee, Coleman 
Lettus, Jamse L. 
Lewi*. Nate 
LewU, Robert E. A 
Mrs. 

Litllefield^ George 
Lvetton, Xou 
Mac CoUey or 

Mac Culley. 
Mrs. BUlie 
Mac Lennon. A. D. 
McAffec. Bcrerly 

Penny 

McCarry, Ace 
MoGovern, Roy 
McMillan. R. J. 
McNeely, Doc B. 
McSpaddcn, Richard 

M 

Mark, BUI 
Mack. Robert L. 
Mackay. Wm. G. 
Malanga, George 
Mailman, Hugo A 

Birs. 

Marcus, Red 
Marder. PhU 
Marlocio. Chas. 
MaBon. Mrs. Harry 

(Pearl) 
Mathews, Henery 
Maxeiio, John 
Mellon, Joan A. 
Mikloiche, J. A K. A. 
Milan, AlaA 
Miller, Donald 
Uiller, John 
MUlelte, Louis 

Armand 
MLlIf, Jlmmr (BUlle) 
Misurac, John 
Mitchell, Taddie 
Montello, Mrs. James 

. . . Steve 
Morgan, Gua 
Morgan. Pvt.-t John 

Morris, E. C. A 

BartM 

Murphy, E. J. 
Murphy, Hay Haggle 
Murphy, R. F. 
Murphy, Robert 
Nabor. Daisy 
Nanlazca, DoUl* 
Naniasca, EHodia 
Negovam, Dan 
Norton, C. L 
Nolt. E31en 
O'Connor, Betty 
O'Connor. John 
O'Oay, Duke 
O'Flathery, MarL 

(Gurenett) 
O'NeUl, Patricia E. 
O'Rleley. Mra. Mickey 
Oliver, Fred 
lliver, J. L. 
Jmahundreo, Smiley 
Joe 

Osborn, Mr. (Friday) 
Pack, J. 
*afe, I. C, 
Page, J. (Zarilla) 
Paget. Bill 
Palfrey. Stanley 
Parker, Miss Lee 
Pawling Circus Co. 

(John Pawling) 
Pcllon, Vem 
Perryf C^uck 



MAIL ON HAND AT 

NEW YORK OFFICE 

1564 Broadway 
New York 36, N. Y. 



Carrlngton, N. 

Cooper, Mr*. Reginald 
Oe Arond Jr. 
Descfaalnes, Gerald 
Emond, George 
EvtMks, E. 
Ferenxo, Jimmle 
Forman, Ben 
GreenSbunc, Joel 
Graves, Ward C. 
Hale, Zark or Jack 
Heatey, Alfred J, 
Hughes, AUan 
"Colonel" Jeffreys 
" .y, Paul 
--Hogg, Guy 
ELrchoff, Hary E. 
Klein. Seymour 
Kraaener, Danny or 

Daniel 



Acl 

Dunn. David B. 
Eddies, Marry 
Edwards, C. L. 
E)U>. Bugler 
Ephriam. MJller 
Errctt, Raymond 
Evans, Johnny iBug 
Houae 

Fain, tynn (Jack) 
Farrell, Edw. e. 
Farrell. Thee. R. 
Fay,' Jimmy 
Felmet. Bob 
Fenner, Roy A Mrs. 
Ferris, Zack 
Pinner, {ieo. 
FiUgcratd. 
FUger. Geo. 
Flake. Mrs. James 
' *^ ■ (Mildred) 
Florida ExposiUt " 

Flower, Mildred 
olcy, John J. 
Fowler, Carl J. 



Daniel 



MIDWAY CONFAB 



• Continued from page 35 



R-B Advance 

• Continued from page 38 



Logan, Srotty 
.Maxwell. Chaa. 
Mellon, Joan A. 
Paige, Eddie A 

Norman 
Reynolds. Rae 
Richard "-The Great" 
Scims. John 
Parker. Doltie 
Sheiverton, Norman 

Paige 
Tommendale, L. K. 
tawlch. John 
Hoo^r, Marshall 
VI ado. Bob 
Wenddle. Blackie 
WeUaan, A. 
Wright, WUbcrt or 
WiU 



MAIL ON HAND AT 

CHICAGO OFFICE 
18S W. Randolph St. 
Cliicago 1. 111. 



Alleti, Frank 
Anderson , R. 

Arturo, WoK 
Bowen, Roy 
Claire, Hans 
Clewis, John 
Dobres, wtlltam 
Frekler, Joe 
Glaaser, Ben 
Hamilton, Ethel 
Hanson, John 
Harris, Jimniy 
Hartcr, Lewis 
Jot stead, Robert 
Kellems. Happy 
Kliine. Charles A 



Klippel, Jack 
Knapp. Jimmy 
Lumaden. Robert 
Niemeycr, Joe 
Mellon. Jnan 
Muto, Frances 
MrWflliami. C. C. 
Nlles, Norms 
Raymaid. Matthew 
Richard, Martin 
Shannon. Scott 
Soper, R. L. 
Steams, Blackie 
StuU, Jim 
Velrano, Peter 
Zeyler. Eleanor 



MAIL ON HAND AT 
ST. LOUIS OFFICE 

390 Arcade BIdg. 

St. Louia 1, Mo. 



Parcel Post 

, 7f Dallman 



Walter, 12t 



f*erry, Freda 
Pippin, 
PlUcr, 



Edward 
Vm. A Mrs. 
Pollard, Mrs. Haiel 
Poppor, Herb 

- irter, ■ " 



At 



Northam S. 
Mrs. Babe 
Edna 

. John 

Kaisbeck, John A. 
Raune, George 
Rayt. Talla or Wm. 

Smith 
Rellly. Charles E 
Rendell. Mrs. Jo Ann 
Reynolds, Joyce 
Rhodes, George 



Aekley, James W. 
Adam*. Bella Dona 
Albert, E. J. 
Anthony, Korine 
ArmMrong, Bob A 

^orl Stack 
Baker. D. C. 
Bales, • Pete J. 
Ballene, Jack 
Ballard, Jerry 
Barnes, Gary Lee A 

Ronny 

Bell, Paul 
Dennett, I..- - - 

Charles 
Bennett, .Sam W. 
Bernard. Bill 
Boudreau. Git 
Buler, Patricia 
Surge, Lloyd 
Byt>ee, Mr*. MalUe 
Byerea. P;iula 
Camara. Raymond 
Canlrcll. Dean (Slin- 
Carl. R. E. 
Carpentre, Waller 1 
Chlstiolm, Dave 
Clark. Vauglu) S. 
Crelgnton, Mamie 
Crowell, Itarold W. 
Dai). BUt 
DaUman, Walter 
I>amell, Ricky 
Davidson. Mr. A Mr . 

James 
Davis, Mr. A Mrs. 

Lcslk H 

Davis. N. E. 
DrmeLro. Steve 
lieiinA. Jack W. 
Dukce, Mre- Pal 
EbkIc. Chief Ed 
Evans, Evan Uillon 
Farmer. Roy Odell 
Fester, Gene Charles 
Flniey. Evelyn 
Fisher, Earl 
Fox, Mr*. William 



Shirley 

Frame, Harry 

(Frame's Greater 
Show I 

Franklin, Fred 
Frawley, Dennis C 
Frlarson. H. L. 
FurgcBon, 



(Duety) 
R Ich a rdson . John 
niddlck, Johnny 
Rillre, A. L. 
Roblnaon, Andrew 
Rubinaon, Paul 
Robinson, William _ 
Rogers, Wm. Conray 
Roaenfleld, Mrs, " 
J. A. (Brit) 

Mrs. Carol 

Royal, Luclea 



Harper. Gene 
HutieU, Waller 

Kahle Jr.. Mrs 
„ Charles 
Kaus, Mr*. Marie 
Kelly. Eugene 
Kinney. PhyltU 
Kirkhart, James F 
Knight, Delia 
Krager, Walter 
Leslie, Capt. Guy 
McClure. Harry 
McDaiiiel. Norman 

McLendon. Leon ^* ^' 

:: Bull 

Martin. J. M. 
Metager, Burton 
Mellon, Joan A. 
Meyers, Roy 
Miller, Coie B. 
Miller. John P. 
Moreno. Ceraldine 
Morgan, Mr*. 

Kalherine 

Mundy. Red 
Nolle. Irwin 
Onell, EUlward Louis 
O'Ncil. Pat 
Parrish, Mr, A Mr>. 

Dick 

Peterwn, Paul A 

Shirley 
Ramsey. Mrs. Mark 
RandalK Dan F. 
Reaam, Mona 
RichartliMn, Dave 
Rllter, Johnny 
Robinson, John 
Hose, Louia 
Rothwakft, Edward 
Ruse, Mrs. Carol 
St. John. Raman 
Sanduaky, A. D. 
Schooler, George 
Seely, Wm. 
lam iServIs, Edward F. 
Robert .Shadel. Dick 
Freeman. Herbal Snook. Albert 



Garrald 

St. Leon Sr., Mr*. C. 

(Kaye Bto%.' Clrcua) 
(iadler. Gene 
Scatton, Sammy 
Srhue, Jack A Mi 

ischuli, Thomae 
Scolt. Ruby 
Scott, S. W. F,^ 
(IntcmaUonal Sb 
Seller. H. L 
Gentry, Wrs. uorotny Sharp, Charlie, 



Clbaon, Glenn G. 

Wanda L. 
Clrouard, Anthony 
Goodwin. D. L. 
Coulde. J. E. 
Griffin, Mr*. Dorla 
Criffin, Lloyd 
Groffo, John 
Cutberman. Eddie 
Hackelt, E. J. A Mrs 
Mall A Leonard 
Hall. Earl Emerson 
Halstead, Arthur 
Hamilton, Bnbby 
Hamiter, Jimmie 
Hampson, Chaa. 
Hand, Leonard 
Harbin. Mrs. Pat 

Haielwood. Howard 
Hemphill. Matthew 
Henderaon, Ruth 
Heodricks, Harry A 

Anna 
Hendy. Mrs. Roxa/ 
Hiett. Johnny O H 

(Deep Sea I 
HUdebrand, Mra. 

Jcanette 
Hitchcock, Erneil 

Victor 

Balden, Edw. 
olden. Tommy 
(Auto Thrill Revue) 
Horton, Robt. * Mra. 
Houaton. Lee 
Hoxle, Bill 
Hunt. BUI 
Muslcd. Sherman 
Hunt Jr., Al (Whiley 
Hutohlaoo. Ellsworth 



Charlton 
Shaw, WUllara 
SheUord, Mra. Olllj 

Shiroee, Sam 
Shuater, J. B._ 

Stever, OtU B. 



Freniel. Mrs, Thelmi 
Ponrter, Mrs. Marir 
Fry, Mrs. Marion 
Fulu, Charles 
Fusco. Peter F. 
Gibbons, Arthur 
GlUmore, 81r. 
(ioBd, Nadhie 
Oood, Buyrl 
Craves. Floyd A. 
Gray, Lewie Calvin 
Green, Gloria A Dan 
'. Jack 

, J. R. (Spcedyl 
Edward T. or 
Forlette 
Hall, Cliaton 

Cameron 

HalL Ward 
lleam, Mr. A Mrs. 

Brownie 
Hlggs, Mr. A Mrs. L. 



Sokolo' 



, P. V. 



Stanley. Robert 
Starr. Hedy Jo 
Staroei, Lucky 

Marten 
Staley. Loren F.. 
Stephens. Mr*. F, 
SuUinger. Mrs. J- W. 
Wacker. Mr. A Mrs 

I'homas J. 
Ward. Denni* 
Warren. C. R. 
Wasko, Mr. A Mrs. 

George 

Wat»Qn. Fred 
Weist. Bing _ 
Wcstover. William E. 
Wlialen, Ttwwnas 
WUIU, Tomas 
Wood, Smokey 
Veley, Lester 



Slay, Howard 



. --ly. - 
Smith. 
Smyth, 



L. P. 



Dallas Ferns 

• Continued from page :i3 



Murshall suffering several broken 
rib.s. Mrs. Green was uninjured. 
When lliey arrived home they 
found their office had been burg- 
larized. Missing were a type\vriter, 
adding machine and .some show 
pictures that had been hanging on 
tlie wall. 

J. C. (Jimmy) Donahue, veteran 
staffer on Amusement Company of 
America Shows, underwent surgery 
Monday (14) in Chicago and was 
reported doing well. Donohue 
came to the Windy City from his 
Charleston, W. V^a., home for the 
operation. . .*. Bud Birchman, ride 
superintendent of Royal Midwest 
Shows, recently left the org's Find- 
lay, O., wihter base with a crew 
to pick up some of the show's gear 
that has been stored in the South. 

Neil and Cathy Burdick, of Bur- 
dick Greater Shows, report from 
Temple, Tex., winter quarters that 
equipment is being w-liipped into 
shape and a number of new faces 
are e.Kpccted to be on the roster 
this year. Recent visitors to the 
base included Mr. and Mrs. T. J. 
Tidwell and their son; Mr. and 
Mrs. Albert Emsweiler and Mr. and 
Mrs. Dixon. 

Walter D. Nealand, Marks 
Show publicist, reports that he has 
been doing .some free lance pub- 
licit)', radio and TV work in Rich- 
mond, Va., during the winter. 
Henry P. Haider, show secretary, 
spent tlie winter as an accountant 
with a firm in Richmond, his home 
town. Harry Frank, fonncr cook 
house operator with the Marks 
Shows, plans to tour again this 
season. He is co-owner of the One 
Minute Lunch cafe in Richmond, 
a popular hangout for resident and 
isiting show Folks. 

The hobby of Mrs. John H. 
Marks, wife of the show owner, 
was exploited with a story and 
illustration in the Sunday (13) 
Richmond Times- Dispatch. The 
picture showed Mrs. Marks and 
..er friend, Mrs. F. E. Gleach, at 
work doing ornamental enameling 
on copper and silver. Reference 
was also made to Marks' coin- 
collecting pastime. 

After finishing his winter pub 
licity and promotion for the Blue 
Grass Shows in Florida, Harry 
Wilson was en route to join Amuse- 
ments of America in Florence, 
S. C, with his wife, Peggy Wilson, 
when their trailer nearly caught 
fire. A tire started to blaze but 
the flames were extinguished be- 
fore catching the trailer. Owner 
C. C. Groscurth and secretary 
Morris Stokes of Blue Crass were 
accepted into the Masons in Ocala, 
Fla., during the date there. 

Frank W. Peppers writes from 
Chiitom, Ala., that his Alabama 
Amusements had a fair opening at 
Bavou La Batre, Ala., despite 
strict observance of the Lcn ten 
sexson there. Org opened with foiir 
rides and about 20 concessions, 
most of which are office owned 
and oi>eratcd. Plans are to add 
several shows later for the fair 
season. The show is playing a re- 
turn engagement at Floinaton, Ala., 
this week, set tip on the streets. 
Visitors at Bayou La Batre include<l 
Roy Dickinson, Hattie Wagner, S. 
A. Ratliff, lohnnie Adams and Wal- 
ter B. Fox. 

L. A. (Bill) Dollar, one of the 

few active, old-time agents, cards 
from Birmingham that he has 
been keeping busy in schools in 



that territory with his Monkey Cir- 
cus, while at the same time giving 
Byroa Cosh an assist with his in- 
door circus. . . . Bobbie Sickels, 
well-known agent and adjuster, 
who has been booking some early 
spring dates for the John R. Ward 
Shows, will soon join the Peppers 
Shows in a like cap.icity to fill the 
vacancy created by llic resignation 
of Larry Schaff, who has an- 
nounced his retirement because of 
ill health. 

Kid Drift>, of the Gay New 
Orleans Revue, will report from 
South Carolina to the X'irginia 
Greater Shows quarters in Suffolk. 
Va., soon where he will take over 
the show's Colored Revue. 

Johnny Gambino and Pete Cata- 
ina will check in from Miami to 
ready their two Girl Shows and 
grab joint. 

New members of the National 
Showmen's Association are Art 
Zarrillo, sponsored by Morris 
Vivona, and John J. Fitzgerald Jr. 
and Jesse J. Sandar, both spon- 
sored by Morris Batalsky. Member 
Henry Kaufman flew south re- 
cently to recuperate from a recent 
ilhicss. 

Bemie and Marie Smuckler, vet- 
eran ride operators, have book(>d a 

fiark in Prichard, a suburb of Mo- 
lile, where they will operate a 
Ferris W'heel. Chairplane. kid rides 
and concessions. The Smucklers 
will also operate Highland Park at 
Meridian, Miss,, for the fifth 
straight year with eight rides and 
a number of concessions, 

Lucille and Dick Reiley have 
booked their snow cone concession 
and Snake Show with Tivoli E.\po- 
sition Shows. ... Joe Stevens, who 
recently went to Dallas to pick up 
a new semi, reported a big we<?k 
with ^Ioorc*s Modem Shows in 
Odessa, Tex. . . . Margin Kirksey, 
Tampa, visited friends in Miami 
recently, ac(X)rding to Clarence 
Shaw. ', . . Ted Williams cards from 
Augusta. Ca., that he is visiting 
Har\'ey P. Drew and family there. 

Joe V. Palmer and wife. Nell,, 
Crystal Beach, Out., took in the 
T(tronto Sportsman Show recently. 
The Palmers, who are staying with 
Mr. and Mrs. Milton Jor>' while in 
Toronto, lca\e for Crystal Beach 
April 20 to open their stores. . . . 
Red and Florence Cundiff and 
family are preparing to leave Mi- 
ami for quarters of Merriam's Mid- 
way Shows in Ogden, la. This 
will be the sixth season that the 
family h.is operated the c-ookhouse 
on the show. 

Scully DeLuctia has sold his 
Belle Isle home on the outskirts of 
Miami Beach. Fku, to Phil Isser, 
of the I. T. Shows, and will leave 
for Luna Park, Naples, Italy, as 
soon as the deal i^ closed, reports 
Bob McCarthy. 



•hotos of the past look like puny 
nerds in comparison. Grouping the 
elephants involved considerable pa- 
tience and time. 

The dress rehearsal this vear on 
Tuesday (29) won't get under way 
until 10 p.m., one hour after the 
schedulecf ending of the nationally 
televised program featuring live ex- 
cerpts from Uie performance. Gen- 
eral Foods will pav the Big Show 
$100,000 for the privilege which 
scripting indicates will involve 
about 30 minutes of actual circus 
performanc-e. 

Circus personnel figures the tele- 
vision program to help rather than 
hurt the circiLS since only enough 
of the performance will be shown 
to whet the appetites of home 
viewers. About half the program 
will be devoted to backstage inter- 
viewing. John Daly, famed ABC- 
TV commentator and star, and cir- 
cus prexy John Ringling North wtU 
handle the mike. 

The Garden's frontage on bus- 
tling Eighth Avenue will be put to 
more use than in the past. A neon 
clown's head with a twinkling nose 
measuring some nine by five feet 
' w ill be erected over the marquee 
next week. This unit, and perhaps 
others, may be toured in advance 
by the Big Show for the purpt>se 
of selling Main Street strollers iii 
the hinterlands. 

Knoblaugh will additionally en- 
tice the interest of editors this vear 
w ith a press book having a brilliant 
four-color cover featuring a tiger's 
head. 



CLUB ACTIVITIES 



C Contimied from pace 30 



wmum 

Arthur 

Snydwr. Vic 
Sowd«n, JKTK 
Sp.lli>, Rutb 

spot Ihe Spot 
SUnle,. Loui. E. 
SUIT. Gild. 
st«et, Eddie 
stev.ni. Bol> 

(ConccHlonalrc: 
Stuliwr. H. (1- 
SuiiB, Leo 
Swkln. Stm L. 
Swank, Harnr 
Swart,, Dick . . _ 
Templ.lon. Ralph K. 
Teahon „ 
Thompaon, Guy B. 
■nmlwrlalte. Bitli. 
Tolbert, Henory 

(UaniL) 
ToleT. Clyde H. 
Towner. Tom 
Tubba, Jim 
Uknla. Joe 
Uiaeth. Normaa 
Unci. JO«. AmtlM. 



rules of order and slaiiding rules. 
These neces-sary changes will be 
drawn up and presented to the 
membership for further stud) be- 
fore they are finally okayed. 

In the absence of President Beth 
Anderson, Mildred Taylor, \'ice- 
president, was in the chair at the 
meeting. Grace Tinder, secretary, 
handled her chores as well as 
Treasurer Pearl Vaught's, w ho w as 
out of tOWTt. 

Belte and Bob Harris and Mar- 
tha and Chuck Moss are Iwck here 
from Florida. Milly and Fred 
Hudspeth returned to San Antonio 
after spending a few days in Dallas 



Jeanne Adair left for Hollj-tvood 
Renee Cordon is recuperating 
at home following surgery. Her 
sister and brother-in-law, Zelda 
and Colin Soger, are back here 
after service with the Army in Cer- 
manv. Ida Smith's father under- 
went surgery. Eddie Vaughn is 
ill at the \'eterans' Administration 
Hospital. Vernon (Pop) Smith is on 
the mend in Doctors' Memorial 
Hospital in this city. Membership 
w as saddened to hear of the death 
of C:hct Wilson's brother, Clarence. 

Ketta Lindsey proposed the club 
sell greeting cards with proceeds 
to go to the general fund. Robbie 
Ponton was appointed to take the 
cbainnanship of tlie project 



Beatty Show 

o Conlimied ho"> IMSf 

North Holh ttood and Van Nuys. 
After the l.ist named cit>', .show' 
moves up the Coast route to either 
Ventura or Oxnard, then Santa 
Barbara. Monterey and other spots. 

After playing the San Francisco 
Bay area, tlie show w ill cover Cen- 
tral CaUfornia, going south to 
Merced or Madera to tie-in with 
the dates played earlier. 



curth, Vernon Korhn and Harry 
Julius. 

George Ringlin reported the sick 
list included Tonv Van Eyck, 
Charles Odar, Otis Seiver. Al 
Mercy, Maiy Cain, Francine Jones, 
Jessica Rodgers and Mrs. Lloyd 
Serf ass. 

Joe Sciortino reported the cltib'i 
paid-up members totaled 7.52. Ho 
urged them to take memliership 
applications on the road this sea- 
son in an effort to reach the 1,000 
mark by the end of '53. 

Plans for Saturday (19) dance 
and annual hit-the-road party were 
reported* by Irish Gaughn. A cov- 
ered dish supper and entertainment 
will be features of the evening, 
A picnic is scheduled for March 
27 at Ralston Beach, w ith members 
bringing their own basket lunches. 
Bob Florio, a club member who 
owns the spot, has lined up enter- 
tainment including contests for 
men, women and children, boat 
races and water skiing, 

C. J. Scdlmayr Sr., was wel- 
comed back from his California 
jaunt and reiwrted briefly on hij 
e.tperiences on the TV network 
show. "This Is Your Life." 

It was reported the last payment 
on the house next to the clubhouse 
has been made. The meeting closed 
with a luncheon for the 103 mem- 
bers present. 



THE NLIBOARD Is ..r^. 
the only trade 'Jlljljft* 
paper covering the -^lll^* 
general ihowbosi- 
neit field with an audited 
paid circulation. 




6fT 

THE BlUBOUD 
EVERT WEEK! 
SUUCIIBE HOW 



[^SOMETHING NEW 
rUNDER THE SUN 



IF THERE l$-YOU'LL HHD 
IT IN THE BILLBOMD 
MERCHANDISE SEaiOffi 



tot Ih* IjitMt In rimmlcb. (adgstt. 
newmM, premium »a4 ptix% lt*m 

•f ALL iunds— ,„„.„ 

: Tba Billboard. ZI60 PattarMii S*., CincinnaH 22, Ohl* 
t« □ PI«Ji« »eitd ma Tli* afllbeard for on* yoai ar »I0. 

iForaigii rate, ona yaar, $201 947 




Lew •MbieriptloK 
ratal sa«a 
more than 20»» 
on til* fMwattand 

ptict. 





M.O.A 



CO]^VE]\TIO]\ 



flATURING STH ANNUAL JUKI BOX OPERArOR POU 



contents 



Eiliforial— Key Issiie at MOA Meet: Copyright 

Legislation 147 

Background Music: Challenge and Opportiinity. 50-51 

Juke Box BonanziV. World Market Boom 52 

Juke Production Edges to Record 54 

ShowTOom on Wheels 54 

Programming That CHcks 58 

1954: Juke Box Year in Review 62 

Cracking Plush Locations 64 

The Art of Sound Emjiloyee Relations 64 

Eighth Annual Juke Box Poll 71 

Juke Box Distriluitor List 84 

Ail-Time Juke Box Favorites 86 

1954 Juke Box Favorites 86 

MOA Exhibitor List 86 

Record Dish-ihiitor List 89 

One-Stop List 81 

Music Popularity Charts 98 

Eighth Annual Juke Box Operator Poll 



PART 1: TRADE ASPECTS 

Is operating your full-time occupation? 

How many juke boxes do your currently operate?. 

Arc you currently offering any form of back- 
groimd music 



Do you operate tx pes of coin machines otlier 
than music machines? ; 



If you operate types of coin-operated equii> 
mcnt other than phonographs, please check 
as many as apply 



On the basis of interest and investment, do you 
classify yourself primarily as a music operator?. 

Excluding the owner, we employ the following 
number of people in our juke box operation .... 

Are you a member of an active juke box opera- 
tor association? 



71 
71 

71 

71 

71 
71 
72 
72 



Of the total number of phonographs on your 
route, what percentage did you buy since 1950?. 

In addition to \our juke Ixix route, do you also 
operate any other tyi)e of business? 



If you operate any tx'pe of business in addition 
to your juke Imx route, please check all that 
apply 

Of the total nimiber of phonographs on your 
route, what percentage are 80 selections or 
more? 

Of the total number of phonographs on your 
route, what percentage play 45 s? 



Do you currently ojierate any of your music 
equipment on dime play? 



Please check the tvpe of commission arrange- 
ments you use when installing new equipment. 



74 

74 
74 
74 
74 



To maintain your route in .\-l condition, what 
percentage of your music equipment do you 
believe you should replace each year? 74 

For the past 12 months, what has been your 
average weekly share of the gross collection 
per machine? 74 

What percentage of your weekly gross do you 

spend in salaries and wages? 74 

How do you pay your employees? 76 

Do >ou offer any of the following employee 

benefits? 76 

Is your music operation free from debt? 78 

If your operation is not free from debt, are you 
having any difficulty in meeting payments 
when due? 76 

What percentage of your phonographs are in 

taverns? 76 

On the basis of earnings, what are the three top 
types of music locations on your route? 78 



PART II: OPERATOR ASPECTS 

Wiere do you buy most of your records? 76 

How do you buy most of your records? 76 

How often do you add new records to your boxes?. 78 

How many records do you add to your average 
machine each time you change records? 78 

Who buys your new records? 78 

WTiich three of the following sources of in- 
formation are the biggest aids to you when 
buying records? 78 

Of the chart material available to you in trade 
papers and from other sources which are the 
most valuable? 78 

Are yon currently using more, less or alwut the 
same numl>er of records as last year in these 
categories? 78 

Which day of the week do you buy most of 

)'our records? 80 

What were your top money making records 
during the past 6 months? 80 

Wio are the favorite artists or bands in your 

locations? 80 

Which new artists or )>ands have the best 

chance of success in 1955 in your opinion? 82 

To what extent do you use printed title strips 
(do not include typewritten strips as printed 
ones)? 82 

(If y(m use printed title strips) What per cent 
of the printed title strips you use are received 
free from miinufaeturer, distributor or other 
source? 82 

Are you using any EP records on any machines?. . 82 

If you use EP's are they on dime or nickel play?. . 82 

Music Popularity Charts 98 



50 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



BACKGROUND MUSIC : Challenge 







JUKE BOX SUPPLEMENT 



New Types of Equipment, 
New Types of Locations 



EXTERIOR VIEW of Ludlow's resiaurant. Nurtt , . j. u., i 

Continuous music System is used for main dming room, with juke box 
supplying music for coffee shop, small dining room and drive-in section. 




STEWART LUDLOW, owner of Lu;l ..s ; reE.l:H.f,.r- 1, ' ,or;h HolU^vood. 
points to ceiling behind which is Lansing speaker. All wiring and speakers 
for continuous music system are concealed. Those in small dining room may 
be cut off after dinner hour for juke box music. 



Like the tramition from yester- 
day's onc-sitled disks to Iwlay's 
long playing high-fidelity records, 
background music is undergoing 
radical changes and in the process 
is opening a new ditor of revenue 
lo jnke box operators. 

W'illn'n the past few years, at 
least a dozen firms have entered 
ihe background music picture, each 
with a new improvement for the 
field. 

Tape recorder manufacturers in- 
troduced porlal)le enuipnient ca- 
pable of playing long hours of con- 
tinuous' music with units designed 
and priced to fit a music operator's 
needii and budget. 

Tape Library Variety 

Magnetic tape manufacturers 
begun concentrating on pre-re- 
cordecl and pre-programmed tapes. 
The variety of tape libraries avail- 
able to music operators -for fac- 
tories, restaurants, funeral chapels. 



By JIM WICKMAN 

private offices, etc.— grew by leaps 
and IkiuikIs. 

All major record companies be- 
gan eying the use of magnetic 
tape. RCA \'iclor and Capitol Rec- 
ords arranged with Mugnecord, 
Inc., and Magnetronics, respec- 
tively, to put their music on tapes 
for background music use. 

fuke box manufacturers also l>e- 
gan watching the field of back- 
ground music. Seeburg has 
launched a background music sys- 
tem using its own music library 
consist ing of an estimated 7,000 
records. 

And the improvement of records 
—the wide acceptance and variety 
of LP's and EP's now offered— com- 
bined to help change the appear- 
ance of backgrouml music. 
Ops Pioneer 

Music operators, whose business 
was once mainly in restaurants and 
taverns, began installing back- 



ground music units in locations that 
wanted music but were either un- 
able or un\^illing to ase a juke box. 

Virtually every retail store, fao- 
lor\', cocktail lounge, dnig.store. of- 
fice building and institution be- 
came a potential customer. Music 
operators sold background music 
to employers, pointing out thai 
work output would increase, and 
to retail owners, showing how cm- 
tomers were more receptive to biiy- 
ijig when music was used. 

Altho the trend to backgrotmd 
music is just getting underway, 
many operators have already found 
that this supplement to their juke 
box routes offers a steady income 
with which to cut overhead costs. 

On this page are a few of tlw 
t\pes of equipment in use by music 
operators handling background mu- 
sic and also a sample of the kinds 
of locations being ser\iced. 





MARCH 26 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



51 



r" 



anH Opportum 





Sh[:i?IDAN VILLAGE SHOPPING CENTER, PEORIA, ILL., equipped wrth wired music. Installation includes 35 speakers pldctJ iu Utt ap^ii under ihc canopy which luni tlie Itntih o( 
the center, speakers placed on parking area light poles ar>d speakers inside the stores. Outside system powered with two 70-watt amplifiers. Pole speakers can be used as public-address system 
also. Operated by Peoria Telematic Company, headed by Charles Sisncy. 




ALEXANDER SHIRT COMPANY, LOS ANGELES. Continuous music installation operated by Mmthomc J ■ i • VIEW of McDonnell's Plantation shows one of four tear- 

Music Company, Los Angeles. I drop speakers used in each of the four comers of main dining room at cetling 

level. 




BRISTOL-MEYERS PLANT. Hillside, N. I., employing 1,200. is biggest 
wired music location operated by World Wired Music, division of Runyon 
Sales, coin machine distributor and AMI. Inc.. outlet in New York and New 
jersey. Location uses 1 39 speakers. Speakers, seen on poles, are spaced 
every SO feet thruout the building. World Wired has had location seven 
years. (S«e story on World Wired elsewhere in this issue.) 



EXTERIOR VIEW of McDonnell's Pl.int.iii, '-,. o.-.ie, Lai r , rt ita'-f j( .1 ContmuOUS musk supplied by 

Seeburg 200 Sclect-O-Matic in mam dmmg room. Music in drive-in and bar supplied by Juk* box. Operated by 
H. A. Butchart. local phonograph operator. 




PICTURED IS living room intcnur uf ciif of some 570 new homes 
in the Detroit suburb of Westchebter Vtlla^e. iJiov-ing buill-in custom unit 
Seeburg 200 Select-O-Matic hi-fi unit w4nch is standard equipment. Result 
of a $450,000 contract between Music Systems. Ir>c., Detroit, and Garling 
Construction Company. 




VIEW OF GENERAL OFFICES of Great Central Insurance Company, Peoria, 111., equipped with wired music 
thnjout the entire building. Large trumpet speak«n installed outside used during holiday seasons. Operated by 
P«orta Telematic Company. 



TYPICAL DINER — crowded for space — makes use of Rock-Ola H.cte- 
away unit. Operated by Franco Distributing Company. Montgomery. Ala. 



52 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



JUKE BOX BONANZA: 
WORLD MARKET BOOM 

Juke Becomes New Part 
Of an Old Way of Life for 
Millions of World's People 



rwiHE JUKE BOX-oncc strictly 
an Amencan institution-is in 
1955 a familiar part of the scene in 
at least 40 nations of the world. 

The U. S. juke box is bringing 
*the music you w ant when you 
want it" to millions around the 
world. 

Overseas shipments of American- 
fnade jukes nearly doubled last 
year for tlie sixth consecutive year 
to hit a new all-time high in dollar 
volume of $10 million. 

Altho the accompanying charts 
graphically illiu»trate the steady 
yearly increase of U. S. juke ex- 
ports, and the top juke box markets 
for the last four years, they tell 
only part of the slor>'. 

The most fascinating part is how 
the juke box has boc-ome a new 
pad of an old way of life in many 
countries. 

Way of Life 

'In many foreign countries the 
juke box is more than just an en- 
tertainntent medium. In these 
countries, it represents the Ameri- 
can people and their way of life, 
and, thru the juke, these people are 
^rble to enjoy part of that way of 
life— the pleasures of recorded mu- 
sic. American tourists and U. S. 
[ Armed Forces overseas have done 
much to "sell" the juke box. 

In still other countries, the juke 
is blended into the native life, its 
operation changed to suit the sur- 
roundings and habits of the people. 

But all countries have their own 
problems w hich directly affect juke 
box operations. In South America, 
for example, electricit>' is rare out- 
side major cities and jukes are 
usually sold together with small 
electric generators. About 20 per 
cent of Mexico's juke boxes arc op- 
erated this way. One Mexican en- 
trepreneur even rents out genera- 
tors for use on jukes for the stiff 
fee of $50 for three days. 

Potential Market 

A big pt>tential market exists in 
^ jnost South American countries, but 
the problem is scraping up enough 
dollars to pay for the jukes. 

SignificantK', tho, despite this 
problem, juke boxes operating in 
South America today are at an all- 
time peak and continue to increase. 

In Northern Wnezuela, where 
laborers make good money and the 
dollar exchange is available thru 
the iron and oil economy, juke 
boxes are easily marketed, altho 
prices are very high. 

Import restrictions clamp down 
on juke trade in some countries. 
Jukes in Argentina, for instance, 
are limited in number because they 
cannot be imported from the U. S. 
or Cermaijy. According to O. O. 
Mallegg, Chicago exporter, if the 



By KE^ KNAUF 

Argentine market w;is freed of re- 
strictions, it w ould become a bigger 
market than any other except 
Brazil. If Brazil would open to 
U. S. jukes, trade to Soutli America 
w ould double, says Mallegg. 

Coffee Price Drop 

Coffee is King in Brazil and the 
economy depends on the price of 
this product. With coffee prices 
droppitig, juke imports are out— as 
at present. Colombia juke imports 
were also shut off \\ ith the drop in 
coffee prices, scpieezing dollar ex- 
change. Nicaragua and Cost Rica 
juke markets arc expected to close 
for the same reason. 

Thruout Latin America, juke box 
play is a perfect companion for the 
native enthusiiism for dancing. 
Outdoor dancing to jiike l>ox music 
is the rage in San Jose, Guatemala, 
where fiestas last from Friday thru 
Sunday night. The "dancehall" 
consists of a landscaped area 
fenced off by shrubbery, where 
about 50 couples can dance. 

Tl»c juke box is placed behind 
the shrubbery and hmiked up to a 
generator. Some half-dozen such 
fiestas take place in San Jose every 
year. Colorfully dressed couples 
pay a dime a dance to cctllection 
men who ojwrale the concession. 
Depths of Africa 

Native entluusiasm for juke box 
music is not restricted to Latin 



America— it is evident in the depths 
oi Africa. In Basutoland, near 
the southern tip of Africa, one en- 
terprising native "operator" bought 
up about 50 records of African 
tribal music and visited the neigh- 
boring tribes playing the music on 
a jvike box. He made little in cash 
takes, but always walked off well 
paid in stock animals and other na- 
tive merchandise. 

A number of European countries 
ha\e taken to maniifacturing their 
own juke boxes. Among these, 
Germany has already produced 
high quality boxes, and is exporting 
them tc oilier countries. Denmark, 
also, has its own product. Plans 
are forming in England to manu- 
facture United States juke boxes 
under a strict licensing system run- 
ning inuler 10 \>CT cent of sales. 

The majority of juke boxes 
shipped to Germany are now 
shipped disassembled. Four-fiftlis 
of the jukes must be broken down 
in this way under a new trade ar- 
rangement. These disassembled 
imits are shipped to licensed dis- 
tributors in Germany. 

Belgium Assembling 

Juke boxes are similarly shipped 
to Belgium, where they are as- 
sembled, stocked, and sold to Ger- 
many, France and other European 
countries as a Belgian product. 
Sparc juke box parts arc stocked in 
Belgium, where repairs are made. 

Most Belgium locations own 



TOP FIVE JUKE BOX MARKETf 
1951*1954 



1954 



W. Germany 
Btlgtum 
V«ntzu«la 
Canada 
Columbia 




1970,534 
954,192 



853,109 



V«ff«tu*to - 
Belgium— 
Canoda — 
Colombia — 
Moxico — — 



1953 



IB80.795 



I $1,363,096 



■811,742 



675,71 2 
■ 499,100 



V*n*zuela ■ 
Canada — 

Cuba 

Mexico — 



1952 



Bolgium - 



1)877,873 



■ 636,619 



■■478.026 
■ 454,065 
1412,316 



V«n«zuela - 

Canada 

Cubo 



1951 



B«l^um- 
Mexico — 



■$714,738 



1633,307 
1505,986 
■ 285,131 
1201,117 



jukes, the machines not regarded 
primarily as revenue producers, 
but as business stimulants. Jn many 
clubs— 1> pes w hich would hiive 
bands in the United States— danc- 
ing is to the tune of juke box rec- 
ords. Thus Belgian locations will 
pay high prices for equipment, 
tho they get low per-play takes. 

With freight and duties, the 
Euro|>ean opt-ralor pa>s a lot more 
for his equipment than does an 
American operator, > et the average 
price for a juke box play comes to 
only 2 or 2'2 cents. 

Far East Market 

In the Far East, the Philippine 
Islands stand nut as a bustling juke 
box ntarket. While complete juke 
boxes are no longer shipped to the 
Philippines, the parts are shipi>ed 
and assemble<l in that- countr\ . to- 
gether with a Philippine-made 
cabinet. 

The Filipinos make some of 
their own records, but also import 
new United States 45 r.p.m. disks, 
which come in by air in 100-record 
batches. One pound, or abovit 15 
recortk. costs With lively in- 
terest in l>oth Philippine and Ameri- 
can records, this market is a lucra- 
tive one. 



JUKE EXPORT SALES SOAR 

♦10,233,715 




1946 1947 1948 1949 1950 1951 1952 1953 



1954 



William J. Suter, an American 
who lives in the islands and is one 
of the couutrv's largest importers 
of phonographs, said; "The Fili- 
pino's natural love for music and 
dancing is highlighted by the in- 
troduction of multi-selection, 45 
r.p.m. machines. They can now 
have their choice of the locally 
pressed 45 r.p.m. records, some in 
the national dialect, Tagalog. in 
addition to the latest pressings 
from the United States. 

Philippine Picture 

Prior to World War II there 
were only about 40 machines thru- 
out the Pliilippincs and these were 
all destro\ed during the war. By 
mid- 1954 there were 500 ma- 
chines. 90 per cent of which were 
brought in by three distributors, 
the rest by independent operators. 

The juke box export market owes 
its astounding growth to a chaia 
of factors. 

The comparative surplus of 
clean, used equipment in this 
country during the postwar rede- 
velopment period was chiefly re- 
sponsible for getting the juke ex- 
port business rolling. 

New products were moving 
down expanded U. S. produL-tiun 
lines in great numbers and iwed 
machines were beginning to back 
up in distributor warehouses and 
operator headquarters. Foreign 
firms, eager to replace worn-out 
units, preferred iLsed equipment 
because of lower prices. Thus the 
initial postwar growth was 
launched. 

New Machine Demand 

Then foreign oi>erators liecame 
acquainted with new ecpiipment 
and its potential, and tiemand for 
new machines sent dollar values 
soaring. 

Attractive, wcll-dcsigned equip- 
ment kept the market healthy and 
growing. Added to this, the uni- 
versal appeal of the juke box. plus 
the powerful sales effort of U. S. 
exporters, aimed at developing a 
.solid foreign market. 

Except for 1948 and 1919. when 
U. S. exports nose-di\ed follow ing 
the booming postwar period, juke 
box shipments raced upward. The 
downward plunge in 1948 was 
attrlbulcd to overseas embargoes 
and general business lags. 

The history of the last five ye-ars 
—"the best and biggest is yet to 
come'*— is likely to repeat itself in 
1955." 

The average unit price Ls climb- 
ing, indicating that more new ma- 
chines are being shipped each year. 
The average tmil price in 1952 was 
just under $400, climl>e<l to over 
S440 in 1953, and Is now hitting 
the S500 mark. This steady climb 
of unit price clearly shows the 
trend of the foreign market to new 
etiuipment. 

Easing of restrictions, more dis- 
tributors, improved distributor op- 
erations—all point to a cotitiTuied 
growth of juVe box sales abroad. 



MARCH 26. 1955 



THE IILLPOARD 



MOA CONVENTION SECTION S3 




Music Operators of America 

FIFTH ANNUAL MOA CONVENTION. MORRISON HOTEL, CHICAGO, MARCH 28, 29, 30 




and HGl 



AMI Model "F" with 
^ Multi-Horn High Fidelity 

and Sonoramic Sound 



8 Beautiful Cabinet Colors 



Originator of the Automatic Selective Jul(e Box in igrj 
AHEAD THEN - AHEAD NOW 




CtNC«Al OfflCtS »ND fACrOtl'.- 1500 UNION AVtNUE. S. t.. GIIAND «AflDS 1, MICHIGAN 

Licensee: Jensen Music Automates — building the I MA-AM I Juke Box sold through Oscar Siesbyc A/S, 5 Palaisgadc, Copenhagen K:> Denmark 



54 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



Juke Production 
Edges to Record 




By BOB DIETMEIER 

JUKE BOX production edged to 
its biggest year iii 1954 since 
the unnatural market boom year 
of 1947 on the strength of record 
overseas shipments. 

An estimated 61,000 automatic 
phonographs rolled off the asseiti- 
bk^ Imes o£ tfa^ industry's four 
manufacturers last year— an in- 
crease of just 2,000 machlnos over 
1953. 

But of I954's total— whic^ shows 
tlie most modest gain over a pr4nn- 
ous year since 1949-about 51,000 
were for domestic use (a drop of 
1.000 from 1953), the rest or 16 
per oknt of total production for 
the rapidly expanding export mar- 
ket : 

Tear Starts Strong 
The new year has started out 
strong, with factories turning out 
more juke boxes and finance com- 
panies reporting prompt install- 
ment payments — the double- 
barreled combination for a banner 
year.,_ 

At the operator level, 1954's to- 
tal output represents dollar volume 
in excess of $50 miUion. 

The exix>rt market is taking more 
new and used juke boxes cadi year, 
with the proportion of new ma- 



chine purchases steadily increasing. 
The domestic market, which is fig- 
ured by juke box manufacturers as 
being able to absorb between 50,- 
000 and 60,000 new machines each 
year (12 to 15 per cent operator 
replacement would alone sustain 
this market), has remained con- 
stant tlie last two years at 50,000 
and 51,000. But if estimates are ac- 
curate, the exiK>rl market has 
climbed from 7,000 new machines 
in 1953 to 10.000 last year. 

Overseas Market 

TTic overseas market has grown 
tremendously in the last five years. 
In 1950 coin-phonograph exports 
had increased by more than 300 
per cent to $1.8 million over the 
past decade. But in 1953 total 
volume topped $6 million and last 
year it went over $10 million. 

Altho it is generally conceded 
that the potential of the foreign 
market has not yet been tapped, no 
one knows for sure just how big 
the market is. However, one fact 
is clear: Manufacturers are opti- 
mistic about the growth of tlie ex- 
port field and look forward to in- 
creased shipments. (Sec juke box 
export story elsewhere in this is- 
sue.) And if estimates are accurate, 
foreign buyers took about 12 per 



cent of 1953's new machine output 
compared to 16 per cent last year. 

The accompanying chart 
graphically points up the produc- 
tion picture of the last njne years. 
Just after the war in 1946 demand 
sent total production to 75,000, and 
in 1 947 over-production by tlie 
eiglit manufacturers then in the 
industry shot the total to 99.000. 

1948 Facts 
The 30,000 phonographs built 
in 1948— which showed the critical 
condition of the industry— was dur- 
ing a year which saw manufacturers 



shutting down, many distributors 
and operators going into bank- 
ruptcy. Tavern television, wliich 
began to be felt in that year, also 
made serious inroads into income. 

Then in 1949 the industr\- 
started its comeback which has 
seen it advance to its present solid 
footing: production geared to meet 
demand with its picture of steady 
domestic sales the last two years 
and increasing foreign sales. 

The industry then is healthy. 
Manufacturers are keeping a close 
check of their inventories, holding 
output in line with induslr>' re- 



quirements. Distributors are adopt- 
ing tip-to-date sales strategy: tlie 
Milwaukee distributor who has in- 
creased his sales \\ ilh a "showroom 
on wheels" is a good example (story 
elsewhere in this issue). And most 
operators are having little difficulty 
in meeting their pa>'ments. Fimis 
specializing in handling jtikc box 
pai>er rept)rt that collections are 
g(K»d and that dclinqucncj' is neg- 
ligible, one firm reporting that it 
had increased its paper 10 per cent 
in the past year. The Eighth An- 
nual Juke Box Operator Poll— in 
this issue— confirms this report 



SHOWROOM ON WHEELS 



Lesson in Aggressive 
Juke Box Salesmanship 



1 ByBENNC^MAN 
'LABGE SHARE of the credit 
for making II054 one of tlie best 
years in the history of United, Inc., 
Wurlit^er distributor in Wisconsin 
and upper Michigan, is attributed 
to a "showroom on wheels." 

A llf4-ton utility Chevrolet vati 
tnick| capable of holding up to 
five juke boxes pnd an assortment 
of parts and tdols, ' has given ;this 
firm a sales punch it never had be- 
fore: getting machines where 
they're wanted when they're 
wanted. 

And operators love it^t offers 
them the luxury of convenience and 
tailor-ipade service when they're in 
the market for a juke box— as the 
record of sales United has made 
with it quickly testify. 

Painted a sparkling white, with 
the names of both Wurlitzer and 
United, Inc., printed boldly on the 
stdes, the truck enables the firm 
to sell machines and deliver them 
in one swift call. 

Quick Wrap-Up 

In addition, trade-in equipment 
am be loaded on the truck as soon 
as the sale is completed, thus 
winding up the entire transaction. 

Tlus quick wrap-up of all the 



elements involved in a juke box 
transitption also eliminates the pos- 
sibility of a dn>p in value of old 
equippient which might otherwise 
be tfed up for weeks in transit from 
the operator-customer's home baSe. 

The truck is manned by Wood- 
row (Woody) Johnson, salesman- 
maintenance expert, a member of 
United's sales staff for slightly 
more than a year. He joined the 
oiiganization with tlie introduction 
of the mobile unit, an idea he had 
been instrumental in selling to the 
firm's owners' Hany* Jacobs Sr., and 
Harry Jactibs Jr. 

Prior to his job with United, 
Johnson had been a traveling sales 
representative of The Rudolph 
Wurlitzer Company, North Tona- 
WBoda, N. Y. With a solid year of 
sales acliievement behind him, 
Woody reports that he is more en- 
thusiastic over the truck idea now 
than when it began. 

Truck Shopping , 

In shopping for a truck to use 
for their "showroom on wheels,** 
Harry Jacobs Jr., and Johnson 
chftked practically every in.ike on 
tlie market. "Most of the trucks 
examined showed good possibilities 
of suiting our needs from tlie staiid- 




Parfced in front of United, Inc., kejidquarten In Milwaukee is the "Showroom 
on Wheeli." Uft to right: Harry Jacobs Jr., Harry Jacobs Sr., and Woody 
JohaioR. f inn's ial«s reprts«n»ativ«. 



point of sturdioess and dependa- 
bility on the road," said Johnson, 
"but the Chcvrofet truck was finally 
selected." 

According to Johnson, one of the 
features that most impressed the 
United representatives was the 
squared-off wheel housing in the 
interior of the body. Other trucks of 
comparable size had rounded wlieel 
housings which took up a lot more 
space and did not contribute to- 
ward practical, safe and efficient 
stacking of the juke boxes in the 
; truck body. 

Total cost of the truck, including 
special fittings and painting, was 
approximately $4,000. Operating 
costs, said Johnson, are not much 
higher tlian it would be for a road 
salesman to run any of today's big 
sedans over the territory. 

. Out on the road early Monday 
morning, with a load of new Wurr 
htzcrs, and back again for tlie 
weekend is the normal working 
schedule of Woody Johnson. 

A 75-foot wire cable, long 
enough to permit him to plug in 
a machine into any convenient 
building, enables him to demon- 
strate the soimd qiiality and other 
features of the phonographs. 
Op Convenience 

Wliile the metal structure of the 
truck body admittedly does not 
provide the most effective acousti- 
cal background for music machines, 
Johnson reports that the novelty 
and convenience of demonstrating 
machines to operators in the pri- 
vacy of the van, away from location 
and office distractions, is pro\'ing 
responsible for a long string of 
quick sales. 

Belts of canvas webbing are 
bolted at three-foot intervals on the 
interior of the truck. Each belt was 
built to stand several thousand 
pounds of pressure, more than 
enough to hold any juke box snug 
and tight against the sides. This 
simple method of securing the ma- 
chines to tlie side of the truck has 
proved so effective, according to 
Johnson, that there has never been 




Woody lohnton adjusfv straps which held machines tnygly against sides of 
"Showroom on Wheels." Machine behind htm is « trade-in being taken back 
to headquarters. 



SO much as a scratck on any of the 
machines hauled thus far. 

A convenient low step at the 
back of the truck and a nice over- 
hang makes it an easy rnatter to 
load and unload equipment at any 
curbstde. 

Aside f rom creatin g a service 
whidi ultimately leads to additional 
I sales for United, Inc., the "show- 
i room on wheels" is proving a high- 
ly effective advertising media as 
well. 

An increasing number of ac- 
counts serviced by United, Inc., 
are growing accustomed to seeing 
this attractive mobile unit rolling 
' along the highways and parked in 
; the streets of ccanmunities, wher- 
ever juke boxes are in use. 
I Sight Value 

1 The sight value of the United- 
i Wurlitzer truck is probably one of 
j tlie most valuable aspects of the 
entire operation, according to the 
man at the wheel. It's amazing," 
■ sa>'s Johnson, "how many operators 
I know when I've been in their area. 
I Many of them stop me and tell me 
! that their locati(m owners have told 
j of seeing the truck. They ask me, 
1 'Since when has Wurlitzer had a 
man on the road?*. . . or, *Say, I 
I saw your truck up in Wausau. 
Can't you come down to see me 
: when you get to my town?" ** 



Territorial coverage has also 
been greatly increased via the 
"showroom on wheels," It is now 
possible for United to travel right 
to the home of even the most re- 
mote music operator in its territory 
to demonstrate new phonograplis. 
Johnson's itinerar>' normally in- 
cludes eight to 10 small towns 
during a week. 

Immediate delivery (rf new 
equipment is also a definite sales 
leverage that frequently is the de- 
ciding factor in making an operator 
choose a United Phonograph rather 
than wait for delivery from another 
firm. 

Summarizing the value of the 
United, Inc.-Wurlitzer sales truck. 
Harry Jacobs Sr., says: "It's actu- 
ally like having an additional man 
on tlic road acting as an arm, or 
extension of the company, and 
performing both selling and servic- 
ing duties at tlie same time. We are 
convinced it is going to be of even 
greater value to us as time goes 
on." 

Plans are presently being mulled 
over, says Harry Jacobs Jr., for 
moving the United operaticm to 
new and larger quarters, with a 
strong possibihty of building a 
new place according to its own 
specifications ia Uie not too dis- 
tant future. 



MARCH 26. I9SS 



THE BILLBOARD 



MOA CONVENTION SECTION 



55 



BOT gaireyou 3 out of 4 of 
tl^l^TaUcKiirs Best Sellixig ^ 
^Most Play^ed. Records ^ 




Thanks, FcHas, 

Uom the gai.? a« Oo»- 
1, couldn't have hap- 
pened without your 
help . • ■ 



NOW, DOT 

gets eiren liotteriRdtli 

lOBAXlS BIC^ 3 




FOMUNE SlSnW 



ROCK LOME 




BOOHl 




MOST OF ALL 

PUT ME. IN 
THE MOOD 

'■ 'iDOT) 



iioriai 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION S7 



Tiling yaafhe^catest Sides ever cutTy 



IN 



1.^ 





THE DOOR 
IS STILL OPEN 

TEARDROPS r EYES 



DOT 



58 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 





•e-up view of the bif "electric scoreboard" built by D. C. I Spiv i Williams, owner of Cr««h>ii Amusement 
CMHiMRy, Crctton, la., to determine how many coming hit tunes he has in his juke boxes. Across the top are 
50 lights, each representing • location. Un4ler each light are 33 switches and lights representing as many records as 
ka has owt. The two vertical ban are part of a closet track used to check tunes in any one column. 



ELECTRIC SCOREBOARD: 
PROGRAMS THAT CLICK 



rWlO MAKE a music route both 
easier to operate and more ef- 
ficient, D. C. (Spiv) Williams, head 
of Creston Amusement Company, 
Creslon, la., decided a long time 
ago to harness the mechanical 
know-how that comes from being 
in the juke box business. 

The latest result of this decision 
is an electrical scoreboard or "Tjuy* 
ing and distribution guide," as Wil- 
liams prefers to call it, which keeps 
track of all the new records in- 
stalled in a select 50 phonographs 
on location. 

But that's not all. Williams has 
also constructed a gigantic wall box 
in his shop which gives him a per- 




D. C. WILLIAMS 

petual inventory of e\'ery record on 
location. 

Key Gadget 

Then there is tlic gadget he de- 
vised to keep track of phonograph 
f»I]ection box keys to prevent their 
loss or misplacement. 

Another Williams special is the 
platform stands he builds for each 
of the 100 juke boxes he has out on 
location. 

Topping off * tlift array is the 
shop tool board, on which each tool 
is carefully outlined. Take a tool, 
use it and put it back when you're 
thru, or its outline stands out like 
a 5<ore thumb. 

Spiv Williams is one juke box 
operator who takes special pride in 



By JACK WEINBERG 

his ability to pick good records for 
his locations. The 44-year-old 
bachelor lives, eats and dreams the 
music machine liusiness. He is 
considered one of the top and most 
progressive music operators in 
Iowa. 

Entering the business in 1939, 
he worked as a mechanic and rec- 
ord man for \*ince and Ab Bradley, 
also of Creston. Ah. a pilot in 
World War II, was killed in action, 
and Viiice died in 1948 in an auto- 
mobile accident. Spiv purchased 
the business from \'ince*s widow. 
Serves 100 Jukes 

At that time the firm had about 
40 music machines on location. 
Interest in the games' end of the 
business was negligible. Today 
Creston Amusement serves approx- 
imately 100 juke box locations in 
Creston and in Southwestern Iowa 
within a 65-mile radius from his 
home base. Spiv has three em- 
ployees who work with him on tlie 
route. 

In addition to music, which is 
the major phase of the business, the 
company also has about 20 games 
in operation. 

The idea for the electrical score- 
board came to Williams about six 
montKs ago. He wanted some sort 
of record of the new disks in his 
machines, disks which were not yet 
considered in the "hit" categor)-. A 
top seller, he reasoned, would not 
have to be given special attention 
since each of his machines wquld 
already have a copy of the record. 
In fact, even today, whenever a 
tunc becomes a hit, it is automuti- 
caily removed from the board, 
which is reserved for the new- 
numbers. 

Williams and his two ser\'ice- 
men, Melvin Hurd and Gerald 
Johnson, went to work on tlie idea 
in the firm's workshop. 

Scoreboards 

The scoreboard \s as made up in- 
to two sections: A masonite board 
was used for the large panel, which 
has across its top a colunm for each 



of tlic 50 machines on location— 
with expansion room for 10 more— 
and down each side, an additional 
33 columns, each representing a 
particular rec(»rd. A small electric 
light for each record is on the panel 
—a separate switch controls each 
light. A closet track is used to 
concentrate on a given location 
column, thus avoiding the pulling 
of a wrong sw itch. 

The second half of the score- 
board was the rheostat control 
unit, which w as w ired to the panel. 
Each record listed on the rheostat 
control operates by a center lever, 
which can be raised or'lowcrcd to 
make contact with the master point 
for any one jf the 33 records. As 
the lever makes its contact, the 
lights representing the tune illumi- 
nate on the big board in the col- 
umns for each location which has 
that record. Also on the control 
board unit is a guide indicating 
the contact numlwr for each of the 
33 records. 

Record Inventory 
The only one of its kind in ex- 
istence, the board enables Spiv to 
tell in a matter of seconds how 
many copies of any one of 33 new 
records he has in his machines. 
The magical number has to be 33, 
he explained, because the only 
xmit to be found for the giant 
rheostat had only 33 contacts on it. 
The, guide has eliminated a card 
file system and the tedioas job of 
spending several hours to enter 
new numbers and check them when 
necessary'. 

More than 2^4 miles of wire were 
used to complete the scores of elec- 
trical circuits on tlie scoreboard, 
which has 1,650 switches, more 
than 7,000 soldered connectioiis 
and in excess of 2,000 con tact 
rivets. 

Interestingly enough, most of the 
material was found right in die 
sliop. Altogether, the entire cost, 
including all parts and materials 
bought outside, amounted to about 
$300, Williams estimated. 

Rates Publicity 

The dcN'icc is so unusual that 
feature stories w ere carried in three 
newspapers in the area: The Cres- 
ton News Advertiser, the Council 
Bluffs Chief and the Omaha 
World Herald, which gave it front- 
page prefereace. 



Anotlicr useful Williams gadget 
is his perpetual inventory board 
which resembles a gigantic wall- 
box. In fact, Williams got tlie idea 
for the inventory board from a 
phonograph wall box. 

The big unit is comprised of 10 
boards. Each board handles four 
locations, two on each side. Tlie 
right side of the hoard has black 
numerals, the left side has red nu- 
merals. Altho confining the inven- 
tory board to 40 locations, Williams 
still uses 4,000 title .strips. Hang- 
ing just above tlie big board is a 
"directory" listing the names of the 
locations and their numbers on the 
uiventory unit, one set in black, the 
other in red. 

"Actually, I work the perpetual 
inventory and the buying and dis- 
tribution guide together," Williams 
( xplained. "Should someone tam- 
per with the guide, I merely double- 
check it with the inventory- iinit. 
Working the two together saves 
me considerable time and book- 
keeping effort." 

Stops Key Loss 

His collection box key rack, 
hanging at the door leading out of 
the company headiiuarters, was 
built after countless keys were mis- 
placed, lost or went to the laundry 
or cleaners in a pair of workman's 
pants. 

W'illiams built the rack to hold 
all tlie keys for phonographs on 
location in Creston. A six-volt pin- 
ball bulb lights up when a key has 
been removed from the rack. 

The keys are kept in manila en- 
velopes on which the name of each 
location appears. When an enve- 
lope is taken from its place, a con- 
tact is opened and a bulb flashes 
on. The bulb sta\s lit until the 
contact is closed again— when the 
enveloped key is returned to its 
proper slot. 

"We don't have any trouble witli 
lost phonograph keys any more," 
Williams said. 

Platform Stands 

The stands he builds for each 
juke box on location grows out of 
Spiv's philosophy tliat the way to 
make the business pay off is to 
"protect your investment in equip- 
ment." 

"A phonograph is an expensive 
piece of propcrt)' and should be 
treated the same as a valuable 



piece of furniture in your own 
home," he said. "Janitors, when 
mopping or sweeping, banc the 
bottoms of the machines ana nidc 
them. And patrons sometimes un- 
intentionally kick them." 

That's why Williams has built a 
four-inch stand for each of his juke 
boxes, lie uses 2 by 4's for the 
base, covering them with linoleum 
to blend in w ith the phonograph. 
To Williams, that's just "good 
housekeeping" in business. 

Another "good housekeeping** 
gimmick is the use of title strips on 
white parchment, each one typed 
in his office, all of one color. "That 
way," he explained, "wc get away 
from the average title strips which 
fade and yellow with time." 

Record Selection 

Williams firmly believes that a 
juke box operator should sec to it 
that the right records go into the 
right locations. Long ago he gave 
up buying "unheard" platters be- 
cause he found himself loaded with 
too many records that pulled no 
play. Now no record goes into a 
Creston Amusement Company pho- 
nograph until Williams hears it. 

"I learned, too, not to buy just 
the records that I like," he said. 
"Maybe a tunc will strike my fancy, 
but never pull a play in a location. 
When I like a tune, I buy it for 
my personal collection only, never 
for my locations.** 

He buys popular and western 
tunes for his ■ outlets, with no 
rhythm and blues at all. Pops pre- 
vail, he said, by a 60-40 ratio. 

An indication of how wisely 
Williams buys is tlie fuct tliat buy- 
ers from Kalz and Walgren drug- 
stores constantly bombard him with 
requests for his used records, which 
the>' in turn sell over tlieir counters 
to the public. Ordinarily, Wil- 
liams receives a trifle more than 
the market price for the used rec- 
ords tliru this t>'pe of sale. 

^^'illianls carries a reserve of 
some 600 old standards which he 
says he'll never sell I>ecause of re- 
quests for replay from time to time. 

"A music operator can make 
money in the juke box business,'* 
Williams declared, "if he watches 
closely the records and the equip- 
ment he has on location. Good 
housekeeping of the over-all busi- 
ness is important if an operator 
wants to stay in business." 




Til* "perpetual inventory" (igantk wall box butft by Williams to know wliat 
records he has in each of 40 phonographs on location. Note inventory board 
hanging just above "wall box" unit. 







"tf? 














X ■ 









Two employees of Creston Amusement who helped build Hie "declric lew 
board" show how it operates. Melvin Hurd, leH, operatet. tho hug* rhcotfat 
control board while Gerald Johnson, right, works th^ master board on whtcll 
33 tun«» in 50 lecationt ar* checked. 



MARCH 26, 195S 



THE BILLBOARD 



MOA CONVENTION SECTION 59 





BECAUSE IT PUTS OUT THE 
FINEST HIGH-FIDELITY MUSIC 
IN JUKE BOX HISTORY 



After all, the basic function of a phonograph is 
MUSIC. The Wurlitzer 1800 produces the finest. High Fidelity 
Music ever achieved on a coin-operated phonograph— thanks 
to its spectacular Dynatone Sound System. 

But Wurlitzer didn't stop there. The Model 1800 combines ear 
appeal with eye appeal. Cabinets are available in a 
gorgeous array of fresh, new sky colors. The Carousel 
Record Changer is a thing of beauty itself. And the record 
changer compartment, like the Selection Panel and the 
grille, literally sparkles with what it takes to turn music 
into money. 




DYNATONE SOUND TAKES THE MASK OFF 
THE MUSIC MORE THAN EVER BEFORE 

See Your Wurlifzer Distributor 

THE RUDOLPH WURLITZER COMPANY • NORTH TONAWANDA, NEW YORK 

Established 1856 





MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



Greetin^^ OPS -frorri 



COjRilL 




MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



61 



Music's Triple Crown 



IIQ t on dif #te&^IM cl^ 



Mor.S and 
Mori?. 



• Best Sellers ia Stores 



,S.NCCBELV-McC^-,!ir' 



> . MO HxK-*'" 




Another "Triple Crown" Contender 



IT MAY SOUND 
SILLY 



DOESN'T ANYBODY 
LOVE ME 



exdusively 




CORAL 61369 • 9^1369 



62 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



1954: Juke Box Year in Review 



MARCH 8-10, 1954 

Music Operators of America held 
its fourth anniLtl convention in 
Chicago at the Palmer House Ho- 
tel. Operators attending had their 
first look at the new Evans 100- 
selection phonograph, the "Holi- 
day." Also bo^^■ed at tlie three-day 
event was Ristaucrat's 100-selec- 
tion CM "55." The convention 
marked a big step in the progress 
of MOA with a record number of 
exhibitors, from kiddie rides to 
record manufacturers, on hand as 
well as a new operator attendance 
mark. Anti-juke box legislation 
(McCarran Bill) dominated llie con- 
vention. Talk of a third perform- 
ance rights society was beginning. 
The Billboard, March 20. 

APRIL A, 1954 

The Rtidolph Wurfitzer Com- 
pany unveiled its 1954 phonograph 
models to operators thniout the 
country, Knoun as the 1700 series, 
the 104-selection phonograph in- 
troduced a new Wurlitzer record 
mechanism, the "Carousel." Also 
introduced was a restyled 48- 
selection model . The B illboard , 
April 10. 

MAY 8, 1954 

RCA Victor Record's Custom Di- 
vision completed arrangements 
with Magnecord, Inc., under which 
the latter acquired the use of RCA's 
TTiesaurus library for background 
music. Magnecord aimed its pro- 
motional guns at the juke box op- 
erator in an all-out effort to push 
continuous music via its newly in- 
troduced eight-hour tape recorder. 
The Billboard, May 15. 

JUNE 5, 1954 

Muzak Corporation annotmced 
that it was in the process of con- 
verting the bulk of its nationwide 
service to franchise holders to mag- 
netic tape playback machines. 
Muzak, like Magnecord, pointed 
out to juke box operators that back- 
ground music could broaden their 
musical horizons. New Muzak sys- 
tem enabled firm to take in markets 
of from 50,000 to 2,000,000 per- 
sons, a move economically imprac- 
tical under disk operation. The Bill- 
board, June 12. 

JUNE 20-26, 1954 

The Billboard launched a na- 
tional juke box public relations pro- 
gram, "Play Your Juke Box Week." 
Press releases, placards for use in 
locations, specially printed lists of 
"All-Time Juke Box Favorites," pre- 
pared speeches, condensed fact 
sheets and a sample letter to lo- 
cation owners were mailed to op- 
erators. Industry-wide co-operation 
made the event the biggest PR 
success of its kind. New Orleans' 
Mayor deLcsseps proclaimed June 
20-26 as juke box week. The Bill- 
board, July 10. 

JULY 22, 1954 

Two industry leaders, Rodney 
Pantages, representing MOA Presi- 
dent George A. Miller, and Hirsh 
de La Viez, prompted by recent 
local depreciation schedules 
deemed tmfair to members of the 
juke box industry, met in Wash- 
ington to strive for a federal uni- 
form four-year depreciation sched- 
ule. Government officials, however, 
stated that it was impo.ssible to 
adopt a uniform schedule, but in- 
formed the juke box representatives 
that if they would submit a letter 
stating that a four-year deprecia- 
tion sche<lnlc was recommended 
by MOA, they would use this in- 
formation in the U. S. suggested 
depreciation tax bulletin. Each fe<I- 
cral district they explained had 
the authority to set their own 
schedules, but tisually followed the 
suggested schedules. The Billboard, 
August 7. 

JULY 26-28, 1954 

MOA executives held their first 
meeting following the 1954 con- 
vention. Twenty officers met in 
the Morrison Hotel for a three-day 
event. Before adjourning they com- 
pleted plans for the 1955 MOA 
convention; an MOA publishing 
company; meeting with the leading 
juke box manufacturers; changing 
the name of "juke box"; preparing 



a uniform depreciation schedule; 
a Nation Tax Council launching, 
opening MOA's membership doors 
to individual operators; prepara- 
titms for pos:>ible ASCAP legislative 
moves, and a mass advertising pro- 
posal introduced by Rodney Pan- 
tages. The Billboard, August 7. 

JULY 28, 1954 

MOA executives heard Rodney 
Pantages' plan to add spot com- 
mercials to juke boxes, the plan 
was adopted unanimously. Pan- 
tages explained tliat he would set 
up an advertising agency to contact 
national advertisers. Material sub- 
mitted for juke box use would be 
restricted to the "Feel Sharp— Be 
Sharp" and "Muriel" t>pe commer- 
cials. Money collected from this 
venture would be split with the 
location owner and the music op- 
erator. It was estimated that one 
tune would be set to play autrv 
matically everj- 15 minutes. All ma- 
terial would be furnished to music 
operators without charge. The Bill- 
board, August 7. 



to be pressed by RCA Victor. The 
Seeburg system marked the first 
serious effort to enter background 
music field without using times 
cleared thru ASCAP. The librarv- 
was planned to be built with tunes 
controlled by BMI or in the public 
domain. A unit equipped with HP's, 
it was explained, was capable of 
playing 20 hours of music without 
interruption. Seeburg set up an ad- 
vertising program to plug back- 
ground music in publications with 
heaw business circulation— For- 
tune, Wall Street Journal. Ranking, 
Architectural Forum and Saving 
and Loan News. The BillboartJ, 
September 1 1. 

OCTOBER 2, 1954 

George A. Miller, president of 
Music Operators of America, rippetl 
into the use of off-color disk on 
juke boxes. Miller said that there 
•was no place in the automatic 
phonograph industry for these rec- 
ords. Miller pointed out that use 
of these disks reflected»on the juke 
box industry' and that every mem- 
ber of MOA was co-operating in 



tributors showed was multi-bom 
high-fidelity phonograph, available 
in eight different colors. The model 
was available in 40, 80 and 120- 
selections. The multi-horn system 
represented a major change in the 
ami's .sound system. The Billboard, 
October 16. 

OCTOBER 16, 1954 

Rock-Ola distributors began 
showing the new 1 20-selection, 
1955 Rock-Ola phonograph to op- 
erators. The introduction of this 
model rounded out Rock-Ola's 
1955 line. The unit featured the 
same improvements introduced in 
the 50-seIection model, including a 
seven-inch rectangular tweeter 
speaker for repnHlucing high notes. 
The Billboard. October 23. 

NOVEMBER 8, 1954 

A national juke l>ox record label 
was launched. MOA sent letters 
to 1 1,000 juke box operators urging 
their support of a new record 
carT>'ing a National Juke Box label. 
Barney Young formed National 



RCAond Mognecordl^AO'^' f r"on?tact on/i 
Wrap Up Tape Deal\porn>o\ ^^ioU/^ 



I ■'-<«, nani -^ew frices for Re, 
I^Wm V^^^ Record Pric 



By RCA & MOA 

KA,Uc.; 'CI""' Tr°", Me« '»"" 



Contest Set \ S^J^SW& 



Rumor H. C. Eva n? ' rnMrfcxports "^ 

fo Dime Juke Plo 



WBE^ Bows '54 FAodelsT 



' Colors Avoi7nM ' 
m-^-^^- i^^^^ to Ops 



AUGUST 7, 1954 

Seeburg introduced its "omni- 
directional sound" phonograph to 
operators. Designated as the Model 
100-R, the phonograph featured 
five speakers, "full spectrum high 
fidelity and an entirely new cabinet 
design. The cabinet gave a band 
shell effect, with the back of the 
dress panel rising up to the top 
of tlie dome. The Billlxmrd, Au- 
gust 14. 

AUGUST 16,1954 

Rock-Ola Ijowcd its new 50-selec- 
tion phonograph to operators. Fol- 
lowing three weeks of private dis- 
tributor showings at the Rock-Ola 
plant. Model 1442 was unveiled to 
the trade. The model featured high 
fidelity and one-button selection. 
Changes in the cabinet labeletl the 
model as a supplement to the Rock- 
Ola 1 20-selection line rather than 
an addition. The Billboard, Au- 
gust 28. 

SEPTEMBER 4, 1954 

Seeburg's background music set- 
up was announced. Seeburg 
launched a continuous music pro- 
gram thru its 200-seIection non- 
coin-operated phonograph. Plans 
were set for building a Seeburg 
library on 45*s, Disks were skedded 



discouraging their use. The Bill- 
board, October 9. 

OCTOBER 2, 1954 

Backers of legislation to extend 
copyright royalties to juke boxes 
lost one of their staunchest Hill 
advocates with the death of Sen. 
Pat McCarran (D., Nev.). The Bill- 
board, October 9. 

OCTOBER 9, 1954 

Automatic phonograph exports 
were predicted to reach the $10 
milhon mark in 1954. Six- 
month totals just missed hitting S5 
million ($4,736,360) and repre- 
sented an increase of 64 per cent, 
compared to the corresponding 
period in 1953. Avenige unit price 
of the machines being shipped also 
showed a healthy increase: In 1951 
the price tags averaged $362, 
climbed to $387 in 1952, $439 in 
1953 and reached $494 during the 
first six months in 1954. Leading 
importer for the first six months 
was Western Germany. The Bill- 
board, October 16. 

OCTOBER 10, 1954 

AMI distributors thruout the 
country opened their doors to oper- 
ators and unveiled the new AMI 
Model F phonograph. What dis- 



Juke Box Music to interest the 
juke box industry in a third copy- 
right organization as a hedge 
against possible amendment of the 
Copyright Act. All tunes on NJB 
label were announced to be free 
to operators in the event a re\ision 
of the Copyright Act. The first two 
tunes to be featured on the juke 
box label were "Early, Early in the 
Morning" and "Daddy From 
Georgia Way." They were recorded 
by an orchestra fronted by Bob 
Chester, popular swing band leader 
in the 1940's. The Billboard, No- 
vember 13. 

NOVEMBER 20, 1954 

Rumors were that the H. C. 
Evans Company was near liqui- 
dation. The rumors were not con- 
firmetl until February of this year. 
The date of liquidation was set for 
March 29, when all real property 
of the firm was skedded for public 
auction. All phonograph equip- 
ment—juke boxes, speakers, wiring 
equipment, amplifiers, motors, etc. 
—was slated for sale. The Billboard, 
November 27. 

NOVEMBER 27, 1954 

The Billboard launched the first 
in a scries of editorials on copy- 



right legislation, the Billboard 

took the stand tliat Congress 
should confine its 1955 legislation 
on this subject to appropriating 
money for a fact-finding commis- 
sion to be appointed by the Presi- 
dent to explore a change in the 
entire Copyright Act of 1909. A 
history of the legislative attempts 
to end the juke box exemption from 
copyright royalties accompanied 
this first editorial. Other editorials 
explaining the reasons for this de- 
cision appeared in the following 
weeks. The Billboard, Decem- 
ber 4. 

DECEMBER 8, 1954 

Rex Shriver, well-known figure 
in the coin machine industry for 
25 years, died following a brief 
illness. He was general manager of 
the H. C. Evans & Compimy. The 
Billboard, December 18. 

JANUARY 1, 1955 

Following the record industry's 
new price set- up, operators pre- 
dicted that two major changes 
would take place in the automatic 
phonograph business. First, they 
said that with the price of 78's up 
9 cents at retail level, music oper- 
ators would switch to 45 r.p.m. ma- 
chines at a quicker pace. Second, 
with EP's being standardized at 
$1.49, it was felt that the industry 
would turn to this speed disk for 
introducing dime play. One stops 
reported that operators were hold- 
ing up their buying somewhat in 
an effort to see if the new prices 
were permanent. The Billlx)ard, 
January 8. 

JANUARY 15, 1955 

Phonograph manufacturers were 
reported closer to exhibiting at the 
MO.\ convention than ever before. 
George Miller, president of MOA, 
and other executive officers in Chi- 
cago to plan the 1955 convention 
met with manufacturers and re- 
ported they were optimistic about 
the manufacturers showing. The 
next week R. C. Rolfing. head of 
the Automatic Phonograph Mer- 
chants' Association, reported that 
all four juke box manufacturers— 
AMI. Rock-Ola, Seeburg and Wur- 
litzer— would be on hand. The Bill- 
board, January 22. 

FEBRUARY 5, 1955 

MOA and the phonograph manu- 
facturers released statements turn- 
ing thumbs down on both the Kil- 
gore bill and the Thompson bill. 
Miller stated that MOA considered 
the Kilgore bill identical wiA 
previous bills introduced in Con- 
gress to end the juke box exemp- 
tion from the Copyright Act. Miller 
said that the Thompson bill 
seemed designed to keep bills be- 
fore Congress for longer peripds of 
time. The manufacturers said that 
they thought there was nothing 
new in either bill. The Billboard, 
Fcbruar>' 12. 

FEBRUARY 19, 1955 

RCA Victor and the Music Oper- 
ators of America launched a contest 
to find "MLss Juke Box of 1955," 
with an RCA Victor recording con- 
tract to be awarded to the winner. 
According to the contest rules all 
juke box operators could nominate 
a candidate who would be judged 
on the basis of vocal achievement 
as well as pulchritude. It was an- 
nounced that the w iimer would be 
presented with her award at the 
MOA convention. The BillI>oard, 
February 26. 

FEBRUARY 19, 1955 

New York City quietly shifts to 
dime play. Juke boxes in the Har- 
lem section of the city reported 
nearly 100 per cent converted. 
Operators step-up equipment with 
each conversion. Ojierators change 
over to 10-cent play on a blocTc- 
by-block basis, rather than by in- 
dividual oi>crator policy or t>'pe of 
location. Use EP's liberally when 
makin g conversions, average hits 
about 25 per cent of selections. The 
Billboard, Februaiy 26. 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 63 



A "NATURAL" HIT! 



From The M-G-M Picture "THE GLASS SLIPPER" 




64 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



KITTY MAZUMA CLUB 



The Art of Sound 
Employee Relations 



By DELORES NEWCOMB 

MOST music operators, recog- 
nizing the prime importance 
of sound employee relations to the 
success of their operations, have 
provided employee benefits which 
at least equal— and in many cases 
surpass— those offered the average 
U. S. wage earner. 

The Billboard's Eighth Annual 
Juke Box Operator Poll (which ap- 
pears in this is.<nie) shows that 46 
per cent of operators polled offer 
hospital insurance, 16 per cent 
profit-sharing programs, and 38 per 
cent benefits including bonus plans, 
life insurance, retirement programs. 

A good example of an operator 
who believes in providing well for 
his employees is Hirsh de La Viez, 
head of Hirsh Coin Machine Cor- 
poration, Washington, D. C. 
"To Crow and Prosper" 
"Give an employee decent work- 
ing conditions and a better-than- 
avcrage salary and you 11 have an 
employee who will help the busi- 
ness grow and prosper," says de La 
Viez. 

Proof that this idea has worked 
out successfully for Hirsh Coin is 
the fact that the firm does provide 



very well for its employees (some 
have been with the company 18 
years) and that it has grown and 
prospered until today it is one of 
the most successful operations in 
the cotmtry. 

Newest addition to the firm's 
list of employee benefits is a retire- 
ment program. Under this pro- 
gram, any full-time employee who 
has been with the firm for three 
years can look for\>'ard to a guar- 
anteed income after retirement by 
contributing a small sum from his 
monthly salary. Hirsh Coin con- 
tributes 75 per cent, the employee 
25 per cent. 

Bonus Plan 

One of the employees' favorite 
benefits is a bonus plan called the 
"Kitty Mazuma Club" which the 
employees operate independently 
of management. Here's how it 
works: 

Employees elect their own offi- 
cers and contribute $1 a week to 
the ''kitt>'." A modified honor sys- 
tem has been set up by the club 
and employees "punish themselves" 
with cash contributions. For ex- 
ample, for being late to work there 
is a fine of a quarter, with 50 cents 



added for every 15 minutes. Me- 
chanics fine themselves for failing 
to put tools away and route men 
for failing to call in. 

Ten per cent of income , from 
records, repairs and rentals is given 
by the firm to the fund. At the 
end of the year the club's president 
tells management how much money 
has been collected from all sources 
and the firm matches the amount 

The money is then divided 
among the employees in the form 
of a bonus on the basis of length 
of service. Last year, each em- 
plovee received approximately 
$8.50. 

Holidays provide gifts too: A 
ttirkey at Thanksgiving, a bonus 
at Christmas— besides ^ts for em- 
ptoyees' wives, candy at Easter. 

Regular Hours 

De La Viez well remembers the 
long hours spent building the basi- 
ncss and is determined that each 
employee can work "regular hours" 
and spend time with his family. 
Years ago, many of the employees 
worked until 9 p.m. The long 
hours prompted an employee-man- 
agement meeting at which it was 
decided tliat 6 p.m. would be the 
end of the working day, with a 
night crew ready for emergencies. 
Today, the working day is even 
shorter and the company is closed 
every holiday. 

Other conferences called to solve 
employee problems convinced de 
La Viez that his employees were 
just as anxious as he to see a job 
well done. To encourage this at- 




EMPLOYER-EMPLOYEE CO-OPERATION keeps the Hirsh Coin Ma- 
chine Corporation running like a clock. Realizing tfiat employee benefits go 
a long way in bringing about this team work, Hirsh de La Viez (seated at 
the center of t^le) recently added a retirement plan for his employees. 



titude he encourages them to voice 
their problems and opinions. For 
example, several employees re- 
cently decided that a truck with 
a hydraulic lift would enable ihem 
to do some of their work more 
easily and efficiently. They ex- 
plained the idea to de La Viez. 
Result, Hirsh Coin now has a new 
truck with a hydraulic lift. 

De La Viez believes that a busi- 
ness can be only as good as the 



people who run it, and that an em- 
ployee will do his best work when 
he knows it will be recognized and 
rewarded. ' 

So, beheving that the success of 
a business depends greatly on the 
attitude of employees toward their 
jobs, de La Viez concentrates on 
making Hirsh Coin an ideal place 
to work. 

Every Hirsh Coin employee 
would quickly agree it is just that. 



A Decade of Experience 
Cracking Plush Locations 



By AARpN STERNFIELD 

WHILE juke box operators thru- 
out the nation are contem- 
plating the new vistas and plush 
locations which can be opened by 
backgrotmd music. World Wired 
Music, a division of Runyon Sales, 
AMI outlet in New York and New 
Jersey, has been cracking these 
spots with wired music for a dec- 
ade. 

Directing the World Wired pro- 
gram from its beginning with a 
makeshift free-play phono to a cur- 
rent Muzak franchise is Joseph T. 
Jennings, WWM's sales manager 
and moving force behind the firm's 
drive to provide a complete back- 
ground music service in flssex and 
Hudson counties. 



At the end of World War U, 

Runyon executives, while satisfied 
with the progress of juke box in- 
stallations, felt that these locations 
were limited in number. In an 
effort to tap industrial, office and 
transient locations where back- 
ground music, rather than the 
"commercial" product was needed. 
Runyon organized World Wired 
Music and appointed Jennings as 
sales manager. 

Steady Progress 
Progress for the next seven years, 
while not phenomenal, was steady. 
A studio was set up in Runyon's 
Newark headquarters, and a cas- 
cade arrangement was improvised 
on a standard record player to in- 
crease the number of selections 




THE TAVERN RESTAURANT, Newark, is considered a prestige lo- 
cation. Nine speakers [n the main dining room and the party room are 
placed unobtrusively in the comers. World Wide signed the location up 
10 years ago and has been servicing It ever since. 



] which could be played automati- 
cally. 

Arrangements were made with 
tlie telephone company for the use 
' of its lines to bring the mu.<;ic to 
locations. Service was on an 18- 
hour-a-day basis (about 300 selec- 
, tions a day), with charges to loca^ 
; tions var>ing with the cost of 
equipment installations. 

Locations were largely hotels and 
restaurants. In some cases, the 
wired music set-up and a juke box 
was installed in the same location, 
with the former in the dining room 
and the latter at the bar. 

IS-Hour Service 

Phone charges, on a monthly 
basis, were $7 for the first mile 
and $1.25 for each additional mile. 
However, where more than one 
location was located in the same 
city block, a flat fee of $1 a month 
for each additional location was 
made. For the location, tl>e serv- 
ice was available 18 hours a day, 
and it made no difference in the 
monthly bill whether the location 
turned the service on for one hour 
or 18 hours. 

By 1952, tho, Jennings and Ed 
Burg, Runyon executive who 
worked closely with him in the 
development of World Wired, 
realized that the studio arrange- 
ment was not the complete answer 
for all locations. 

World Wired had picked up 75 
locations since its birth seven 
>'ears prior. But some of the loca- 
tions were complaining. The most 
common objection was the lack of 
variety in programming. The firm 
had built up a library of 2,000 
instnunentals, but, at 300 selec- 
tions a day being urged, workers 
in factories and offices began com- 
plaining about too many repeats. 
Library Inadequate 

Then too,, the selections were 
often distracting and, instead of 
increasing productivity, often had 
the opposite effect. Jennings' and 
Burg agreed that the fault was 
not in the bctckground music opera- 
tion itself, but in the inadequacy 
of the World \\'ircd Iibrar>'. 

At that time, World Wired de- 
cided to scrap its studio arrange- 
ment and get a Muzak franchise. 
One of the biggest hurdles a po- 



tential Muzak franchiser must con- 
front—cost of equipment— was elim- 
inated. 

The Newark concern is so close 
to New York, the Muzak headquar- 
ters, that it was possible to pick 
up the Muzak studio music, send 
it by telephone to Jersey City, and 
relay it to World Wired locations. 
Doubled Locations 

The transition went smoothly. 
World Wired not only retained all 
of its 75 locations, but ran the 
figure to 150 in the next three 
years. 

Jennings* method of location so- 
licitation is thoro and effective. He 
has two bibles for location leads— 
(he New Jersey Industrial Cuide 
and the daily Dodge Reports. ■ 

The Guide li.sts all New Jersey 
manufacturing finns, number of 
employees, sex of employees, and 
tlic names of management officials 
Sex is important, as the higher the 
percentage of female employees, 
tlie greater the demand for back- 
ground music. Names of top of 
ficials are important too, as the 
sale is made to a president or cor- 
porate officer, not to the purchas- 
ing agent. 

New Locations 

The Dodge Reports tell what 
new buildings are going up in the 
area, what stage of planning or con 
struction they are in, how much 
the building will cost, to what pur- 
pose it will be put, and who is 
putting up the money. 

Dodge Reports are invaluable in 
signing up new locations before 
they open, while the Guide pro- 
vides a perpetual list of existing 
industrial locations. 

A constant direct mail campaign 
is one of the mainstays of Jemiings' 
location search. Series of mailings 
are sent to 2,400 potential indus- 
trial locations and 2,400 transient 
locations each quarter. 

Two Letters 

Sales letters to industrials always 
are sent to both the president and 
personnel manager. Jennings rea- 
sons that when the persomiel man- 
ager knows the president has a 
copy, he'll hang onto it in case tlie 
president ever brings the subject 
up. 

Conversely, if the president 
knows tlie personnel manager has 
a cop)', he is more apt to follow 

tluTl. 

The first letter explains the em- 
ployee benefits resulting from a 
wired music system— improved mo- 
rale and greater productivity. The 
second shows survey results from 



local industrial locations where 
Muzak has been installed. The 
third letter explains how the paging 
system may be utilized for a plant 
or office public address set-up. 
Location Contract 

The location contract covers the 
initial installation charge, the 
monthly fee with a month's pay- 
ment in advance, tlic 8 per cent 
federal tax, and the ASCAP and 
BMI fees, averaging alxmt $1.25 
a month apiece. 

The contracts nm for three years, 
imless terminated by either party 
on 60 days' wTiltcn notice. While 
the monthly fees may vary from 
j $37.50 to $300, based on the num- 
ber of speakers, the average tab is 
about $55. 

In making the actual installation, 
the first step is to survey the loca- 
tion to determine how many speak- 
ers and amplifiers are required and 
where they go. This determines 
the monthly charges. 

Line Ordered 

Next step is to order the line 
from the telephone. The actual 
equioment installation follows; it 
usually takes two men two work- 
ing days to install a six-speaker 
s>'stem, but time will vary from 
location to location. 

If the original estimate calls for 
six speakers, and the serviceman 
feels seven are reqm'red. the extra 
one is on the house. Jennings feels 
that the cost for the extra speaker 
is small, and the good will gained 
when the firm sticks to its estimate 
is considerable. 

World Wired carries two baisic 
program types — industrial and 
background. These tvoes are phy- 
sically carried over different lines, 
and are programmed differently, 
altho both are 24-hour services. 
Five Sections 

Industrial mmic pla\s 15 min- 
utes on and 15 minutes off. with 
five separate programming sec- 
tions. The pace is .slow in the 
early morning. From 10 to noon, 
when morning fatigue sets in. the 
tempo is In-ped. From noon to 
2 p.m., relaxing luncheon music is 
played. It's still on the soft side 
for the next hour and. after 3 p.m., 
it livens up to cope with afternoon 
fatigue. 

The background music, played 
in offices, is on a half-hour-on, 
half-hour-off basis. For restaurants 
and retail stores, background music 
is continuous. 

Jennings is convinced that back- 
ground music can fit into the oper- 
(Continued on page 141) 



■ Copyrighted ma^ori 



MARCH 26. 1955 THE BILLBOARD MOA CONVENTION SECTION 65_ 



mm mum of muu 




We look forward to seeing you at the MOA Exhibit in the MORRISON 
Hotel in Chicago, March 28th, 29th and 30th. 

You are cordially invited to visit the ROCK -OLA Booth, No. 5 in 
the Grand Ballroom where we will display our complete line of 
phonographs and accessories for your inspection. Members of our 
Sales Staff will be present at all times to answer your questions and 
to be of service. 

The 

mtuu 



MANUFACTURING CORPORATION 

CHICAGO 51, ILLINOIS 





DECCA RB^ORDS 
6ETTHE PLAYi 




Today's Hiti 



■mil iirri^^ 



Tomorrows Hits 




HITS 
ARE 

THE 
DECCA 



HITS 'ft^S: 




Come in and visit us 
(Decca Suite #639-640; 
— Say J'Hello'! to some of 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECT<ON 



67 



A Fabulous New Retarding by the Greatest Name on Retards 




BING CROSBY 



sings his superb rendition of 




Cm 



68 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1 955 



Joe Foley 

70UNG AND 
FOOLISH" 

% \% m fti* HwtMol "flain A Fancv" 



Polly Bergen 

"APPLE ON A 
PEAR TREE" 

"Don't Let Our Love Die on the Vine" 



The Four Tunes 

1 CLOSE MY EYES" 
1 HOPE' 



America's yrcat n«w 
com/ «f f or~mr ramg^r 

Frank Hunler 



SNOWROUND" 
IN THE RAIN 



The King Sisters 

lOVE ME-LOVE 
ME-LOVE ME" 



"No Chance" 
j»kiu« fjitr 



The Ravens 

featuring Jimmy Ricki 

RYE RYE RARY 

RLUES" 

"Happy Co Lucky Baby** 

Jubiles SSM* 



5« niof tOHoi VoJc* 

Ray Winston 

FOOLISHLY' 



"When The One You Love 
Loves Somebody Else" 

Jubilee fSIM 



The Stylers 
"SHOO SHOO SHOO" 
SHIfl LA" 

LOVE YA LIKE CRAZY" 

Jaifcilee ^51 U 



Make Sure You Hear ^ ^„^.„^^„ c.m™»«.n 

o:. "^"^ ' ggooBYE STRANGER 



John lourenz \ rid roses 



Jubilee *5190 




JUBILEE RECORDS 



Copvrightpd r 



MARCH 26. 1955 



THE BILLBOAKD 



MOA CONVENTION SECTION 69 



ftom I 







NOW! JUBILEE 
TH E WAY TO 1 0' 

PLAY— WITH 
AT SPECIAL prices" FOR 

iWlKEBOXOPERATORS 



EP-5000-IHE MIOIES SING 

EP 500 1 -DANCE TIME Wlffl JINNY 
VALENTINE S All STAJJJ 

EP 5002 -DICK TREITAS PUYJ 
ffiEITAS ORIGINAIS 

EP 5003-B0DDy lUCAS PUY$ TENOR 
EP-5004-llHIIJ PRINA PUYS 

AND SINGS 
EP-5006-BAlUDS BY BEUFONTE 

EP-5008-BENNIE GREEN PIAYS JAZZ 
EP 5010-CONSOIE NOODS WITH 

URRY JOHNSON 
EP-50f3 thru EP-50l7-Vol$. f «,ru 5 
. -STAN RUBIN AND HIS 
TIGERTOWN FIVE 



EP-5018- CONRAD JANIS AND THE 
"TAIlGAraS" (Vol. 1) 
(Vol. 2-EP-5019) 

EP5020-IOU STEIN'S "SIX fOR 
KICKS" (Vol. 1) . . . 
(Vol. 2-EP-502I) 

EP-5022- MUSIC TO "BEAT BY- 
JIMMY VALENTINES 
All STARS 

EP-5024-DONEGAN-DOROTHY 
DOHEGAN.TRIOdnjIr.) 

(Vol. 1) . . . 

(Vol. 2-EP.5025) 
^''■^''"-fAl^fJ" FIVE (Dixieland) 

JVol.' 2-EP-5028) 



NOW! 

STANDARD CATALOG 



£P-5029-limEGIRl BlUE-POUY 
BERGEN (Vocal Slandanb) 

(Vol. 1) . . . 
(Vol. 2-fP-5030) 

EP-503I-HAI NcKUSICK PIAYS- 
BETTY ST. QAIRE SINGS 

(Vol.!)... 
(Vol. 2-EP-5032) 



FAIL 



s 



Are Distributed by the Industry's Leading 
Independent Distributors 

315 West 47th Street, New York 19, N. Y. 



CON 



0.A 



70 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 




MERCURY 70579 • 70579X45 

. ■ ■ FAMOUS MUSIC CORP. 

1619 Broadway. N. Y. City, N. Y, 



MARCH 26. 195S 



THE BILLBOARD 



MOA CONVENTION SECTION 71 



THE BILLBOARD 



8th ANNUAL JUKE BOX 
OPERATOR POLL ^ 



# The Billboard Eighth Annual Julio 
B«x Operator Poll is based on 
returns to a seven-page question- 
naire sent to julie box operators. 
To meet editorial deadlines the 
first 800 questionnaires received 
were naed for this tabulation. 



JPart /.- 



Trade Jkspecis 



QUESTION !■ operating your fulhtime 
occupation? 

ANSWER: Yw 1SS% 

No 24.5% 



*^ COMMENT: r;.:r;-^:;.::::::-:^i;:x"r-^-?R^^ 

This is the first time in the last seven years that The Billboard 
has conducted its annual Juke Box Operator Poll that shows an 
increase in the number of part-time operators. Last year just 
11.4 per cent of operators polled classified themselves as part-time 
operators. No reason for this increase could be obtained from the 
Poll questionnaires, especially since each year it becomes more 
difficult for a "would be" juke box operator to step into the 
business because of increased costs— equipment, records, laljor— 
which demand too large an investment for the average person to 
try the business on an experimental basis. Usually the part-time 
operator is found in outlying areas and marginal locations and it is 
interesting that the Poll indicates his number has increased in 
tfie past year. 



QUESTION 9« How many juke boxes do 
you currently operate? 

ANSWER: An averag« 60.6% 



COMMENT: • 



Tlie average number of machines owned by operators thruout 

the country clearly points up the fact that tlie juke box business 
is composed of small, independent businessmen. This average 
also serves as a guage to check gross margin and operating com- 
petition. For the past two years, the figure has declined— last 
year, the Poll showed the average at 68.6 phonographs. Reasons 
cited for the decline were higher operating costs which forced 
operators to drop marginal locations and stiffer ccnnpetitioa. 



J 



QUESTION 



3: 



Are you currently offering 
any form of background 



muster 



ANSWER: Yes 11% 

Ko ....V S8% 

' COMMENT: 

Because of tlie growing importunce of background music, 

this question was introduced in the Poll tliis year. Altho many 
operators in the past few years have given considerable thought 
to this new location music medium, only a relatively small num- 
ber have so far entered it. {See background music story else- 
where in this issue.) Background music in tliis question includes 
hideaway units, tape equipment, telephone wire hook-ups, and in 
a few instances, even juke boxes set for free continuous play dur- 
ing afternoon and evening hours in locations such as restaurants. Of 
the operators currently using one or more of these forms of back- 
groimd music, 22 per cent said they added the service within the 
last six montlis and nearly 82 per cent Indicated that they have 
had background music less than two months. 



QUESTION you Operate types of 

coin machines otfier than 
music machines? 

ANSWER: Ves S7.6% 

N« 12.4% 

S ''■^ COMMENT: imMSmmsmMSM^SS^m^^nm«« 

Diversification has grown by leaps and bounds. Operators 
; have found that one or two more additional pieces of equipment 
; on a location makes prime locations for amusement games, ciga- 
rette venders and other coin-operated machines, and operators 
s : have found that by offering a package deal they have a far 
' better cost ratio and a much better selling wedge. 

QUESTION If you operate types of 
' coin-operated equipment 
other than phonographs, 
please check as many as apply, 

% w 

Opcniora 

ANSWER: AmuMmMit Gmes 83.5 

Cigaretta Vwden 26.0 

Kiddle Bldei 13.0 

Venden Oflwr Tba Cigv«H« 15.0 

COMMENT: ^r.—rz-r=-r-r^^^^^ 

Altho amusement games are still far ahead of the next closest 
j; competitor, it is interesting to note the percentage figure is 
f: dropping— last year's Poll total was 97 per cent. This decrease 
is in part attributed to local taxes and restrictions on amusement 
games, and also to tlie quicker turnover needed in the games 
field. Venders other than cigarette more than doubled in the 
iast two years (7.3 per cent in 1953). The above figures add to 
more tlian 100 per cent because many comijanies have both 
ainusemcnt games and venders. 



QUESTION 



ANS\^'ERl 



3 COMMENT: 



6: 



On the basis of interest and 
investment, do you classify 
yourself primarily as a 
music operator? 



Tes 



.79% 
.21% 



With tlie price of new phonograph eqiu'pment from two to 
five times that of amusement games and cigarette venders, opera- 
tors with a substantial number of phonographs will naturally | 
classify themselves as music operators. This has been a constant 
percentage ratio in the Poll. Because music operators have 
steadily improved their business methods and thru improved 
bookkeeping procedures, they have removed tJie trial and error 
from their businesses, and as a result, have been able to turn 
back a greater percentage of their profits into new equipment. 



72 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



RECORD DEALERS: 



INVENTORY PRICE 
PROTECTION 

Remington Records, Inc., recognizes that the 
future of the record business is in YOUR hands 
. . . and that YOU shonhl not be the buffer for 
any current price reductions. 



America'* foremost manufacturer of quality- 
pntceased, high fidelity records note announces . 



A Reduction in 
Retail Price 



$1.98 



from $2 *o 



I 



A guarantee of existing 
investments on all in- 
ventory on hand . . . and 
extending this guarantee 
on the new price for one 
year. 



Remington^s interest in the future 
and growth of the record indur«try 
dictatee the institution of this retro- 
active dcaler-distrihutor profit guar- 
antee. It is part of Remington*s plans 
for building national leadership in 
1955. Remington^s plans are to build 
on confidence; consumer confidence 
through the production of high fidel* 



ity records featuring the world^s 
greatest musical literature played by 
the world^s finest artists and offered 
at the lowest price of all; dealer con- 
fidence through a steailfast adherence 
to a principle and a policy that pro- 
tects the dealer, allows him to make 
his legitimate profit at all times. 



OUR REPRESENTATIVE WILL CALL TO EXPLAIN THE DETAILS 



E M 1 


N 


G 


T 


0 i\ 





Main Office — 500 Fifth Avenue, New York • Plants at Web»ter, Masaachnsetts; Montreal, 
Canada; Studios throughout Europe 



HIT OF THE LOS ANGELES AUDIO FAIR 



OMECATAPE JAZZTAPE 

High fidelity recorded tapes 

TlioutJfids of audio enthusiasfs crowded into the OMECATAPE-|AZZTAPE exhibit to 
' bear the most tentational demonstration tape ever offered to the general public. So impressive 
was the sound of the new tapes that over one thousand visitors actually bought a demon- 
ttration tape. 

WHY ALL THE EXCITEMENT? 

BECAUSE NOW ... FOR THE FIRST TIME . . . 

•if High fid.lily tapes fe«turing outitaiMllitg EuropMn Symphony Orchestral and American 
J.U Comboa 



it Recorded oxcluiively «n SCOTCH 11 1A tap. made by Minnesota Mining a Manufoclurtng 
C Prodoced on the finost tape dypllcatlen equipment . . . AMPEX 

it Hot catalog Items: MAMSOS recorded In Mexico City, WUKUTZIK FlPt ORGAN, and 
Dixieland Greats, PfTf DAIir, CCOROf UWtS 

If National advertising, point-of-sale deoler alds-OTNAMIC Mf RCHANOISINO 

* The lowest priced recorded tape-$5.95 

The finest quality recorded tape available anywhere at any price 

All tapes 5" reel, dual track 7Vi ips 

Mr. Dealer . . . Mr. Distributor . . . Write, Wire, Phone: 

INTERNATIONAL PACIFIC RECORDINO CORPORATION 



858 Vine SI. 
Hollywood 38, Calil. 
HOIIrwo«d 47858 



■ I • ni68nS the paid circulation of this business paper has 
been audited and certified by the Audit Bureau of Circulations. 
It also means advertisers know what they pay for . . . before 
^ they spend the money. 




QXJESTiON 7« Excluding the owner, we 
employ the following 
number of people in our 
juke box operation: 

'No. ef % ot 

People Opcreton 

ANSWER: 1 US 

2-3 29.5 

4-5 t3.0 

4-7 4.0 

8-9 3.0 

to or more 2.0 

'■"5 COMMENT: ssrsrtsrr-;. ::v.z-- 

No better indication of the relative size of a juke box operat- 
ing company can be obtained than this breakdown of the numlier 
of people employed. Notice that 76 per cent of the average 
operating companies answering the Poll employ fewer than four 
persons, and 89 per cent employ fewer than six. 



QUESTION 5" ^'■6 yo" " member of an 
active juke box operator 
association? 

ANSWER: T»l 31iS' 

Ho 6I!.5% 

■ - COMMENT: - - • 

The percentage of operators belonging to a juke box associa- 
tion declined slightly under last year's Poll mark of 43.5 per cent 
However, far more replies were received this year from areas 
in which trade associations are inacti\'e. On the whole, trade 
a.ssociations have increased in number during the past four years— 
a trend at least partly traceable to the battl? over juke box copy- 
right exemption legislation. Keep in mind that tliis figure in- 
cludes city and State associatioiis as well as membership in Music 
Operators of America. 



QUESTION 



9: 



Of the total number of 
phonographs on your route, 
what percentage did 
you buy since 1950? 



ANSWER: in average ol M.1% 



" COMMENT: 

While the Poll shows that t\vo-thirds of the phonographs on 
locations were purchased within the last four years, the 21 per 
cent who did not classify themselves primarily as music operators 
in Question 6 pull the percentage do\\Ti in this question. Elimi- 
nating part-time and marginal operators, replacements within the 
last five years averaged closer to 80 per cent 



QUESTION JQ" addition to your juke box 
' route, do you also operate 
Qny other type of business? 



.18% 
.82% 



ANSWER: Tei 
No . 

COMMENT: • ^ " 



The types of businesses specified were retail record store, 
one-stop, both retail record store and one-stop and distributor. 
(See breakdown in Question 11.) It is interesting to note that of 
the 18 per cent who do operate business or other than a juke 
box route, 13.5 per cent operate retail record stores or 75 per cent 
of the total compared to last year's Poll which revealed that just 
11.8 per cent did. 



74 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 




THE CHARMS 

TWO HEARTS 
THE FIRST TIME WE HH 

DE LUXE 6065 



BONNIE LOU 

TWEEDLE DEE 
THE FINGER OF SUSPICION 

KING 1436 
• 

A RUSTY OLD HALO 
DANGER! HEARTBREAK AHEAD 

KING 1445 



THE MIDNIGHTERS 
ASHAMED Of MYSELF 
RING A-LINC A-LING 

FEDERAL 12210 



THE "5" ROYALES 

MOHAWK SQUAW 
HOW I WONDER 

KING 4785 





"the Dixe Bop Label' 



Wie Gehfs, 
Operators ... - 

For th* beer rjvern locetions play 
Hit authentic Bavarian music of 

FRANZ SCHERMANN 
and the ALPINERS 

t9 m*ks Hi« coin box full. 

FRANZEL POLKA 
UNDENEAU POIKA 

CLARINET POIKA ) 
ALPINERS WALTZ j 

EDELWIESS WALTZ 

Tiles o< llw Vienna Woeds 

VIENNA LIFE 
JOHNNY PETER 



If 203 



BF 202 



BOWERY RECORDS 

P. O. Box 713, Del Mar, Calif. 
Fliene Skyline 5-21 56 



RECORDS FOR SALE 

For sale: 78 RPM Popular 
and Hillbilly records 
(Used), $12 per hundred 
—$110 per thousand. 
Also, 45 RPM Popular 
and Rhythm and Blues 
records (Used). $15 per 
hundred— $140 per thou- 
sand. One third deposit 
with order . , . balance 
C.O.D. 

Write — Phone — Wire 

FIDELITY DISTRIBUTORS 

666 iOlh Avenue 
He* Vofk 36, N. V. 
rhaiw: JUlben 6 4561 



GIVE TO DAMON RUNYON 
CANCER FUND 



QUESTION \\' yo" operate any type of 
* business in addition to your 
juke box route, please 
check all that apply. 

* Opcnton 

ANS\VER: Mail Record Sfore 75 

One Slop 4 

Bofh Retail Record Store and One Stop 6 

Dijtrlbulor 15 

- COMMENT* S^^i^^S^-- ' 

Because of llie nature of tlic juke l>ox business, the record retail 
store is by far tlie most popular and logical. Operators have found 
that by setting up a retail record shop they can benefit by re- 
tailer's discount. Quantity buying has helped many operators 
reduce overhead costs. Another form of retail selling by operators 
is "used phonograph disk sales." Here, too, operators cut tlieir 
overhead by selling records to the public, receiving more than a 
regular wholesale buyer will pay. A one stop demands a larger 
investment in records than docs the retail outlet, thus the smaller 
percentage. 



QUESTION J2' tofo/ number of 

phonographs on your route, 
what percentage are 80 
selections or more? 

ANSWER: in average of 54.5% 



COMMENT: 



The trend to multi-selection equipment has made great strides 
during the past three or four years. There is an increase this year 
of 5.9 per cent over last year's average of 48.6 per cent. .Actually, 
the increase would be even greater, except for the large number 
of operators answering the Poll who classified themselves as 
marginal and part-time music operators. Totlay, )uke box manufac- 
turers are concentrating solely on multi-selection equipment— 80, 
100, 104 and 1 20-seIections— and juke box operators are well 
aware of the collection advantages of extensive juke box pro- 
gramming. 



QUESTION Of the total number of 

phonographs on your route, 
what percentage play 45's? 

ANSWER: An average of 54.9% 

' COMMENT: 

The use of 78 r.p.m. disks on the nation's automatic phono- 
graphs is declining rapidly. In just five short years, 45's have not 
onlv equalled the sales of 78's, but have surpassed them. A 
rough estimate now places nearly 247,000 juke boxes geared for 
the smaller platters. Current juke box production is practically 
100 per cent on 45*s, with only the export market and a few 
domestic areas still using 78*s. This year's figure represents an 

;j increase of 16.3 per cent, compared to 1934's Poll, when 43's 

d held only 38.3 per Ant of the market. 



QUESTION y*^" currently operate 

any of your music 
equipment on dime play? 

ANSWER: Yes 35.25% 

No 64.75% 



^ COMMENT: - 

This is tlie first jear that this question was included in the 
Poll. It definitely shows that operators are catering to dime play 
as a method of cutting operating costs. The "Yes" percentage 
above, however, does not mean that 33 per cent of tlie nation's 
music equipment is geared for dime play. It only points out that 
this percentage of operators have eliminated nickel chutes from 
some of their equipment. The number of machines converted 
ranged from one and two, to entire routes. It is interesting to 
note that 29.5 per cent of the "No's" said they were cither on the 
verge of switching to dime play or were hoping to do so within the 
next six months. 



QUESTION J5« Please check the type of 
commission arrangements 
you use when installing 
new equipment: 



ANSWER: Rat percentage 57 

First money plus percentage 11 

Guarantee plus percentage 8 

Kininum contract 5 

All types 19 

COMMENT: ^ 



Flat percentage contracts once accounted for about 90 per 
cent of the commission arrangements used by operators. Increased 
costs, both in new equipment and in operating, have reduced this 
figure nearly in half. First money plus percentage refers here to 
an operator taking a predetermined amount from the collections 
for depreciation purposes and then splitting the balance with 
location owiiers. A guarantee plus percentage— location ownerj 
guarantee operator thai collections will hit a certain mark— is 
usually used in marginal locations where collections are too low 
to pay for the service and records on the machine. Minimum 
contracts— location owners pay operators fixed amounts regardless 
of collections— are seldom used on new equipment 

..::^:rnr:Hm;. 



QUESTION 7*0 maintain your route in 
' A'l condition, what 
percentage of your music 
equipment do you believe 
you should replace each year? 

ANSWER: An average of 18.3% 

t ' COMMENT: 5;~V.r,:--v . ' r.'r.r.T^J 

- ' h 

While the above figure does not determine what percentage of p 
equipment the operator actually replaces, it does show that 
operators are well aware of the fact that a route should be com- 
pletely replaced over a five-year period. The true replacement 
; percentage is estimated at arovmd 12 per cent a year. 



QUESTION YJ\ P°^* months, 

what has been your average 
weekly share of the gross 
collections per machine? 

ANSWER: Ai nerage el $9.S9 p«r WMk 

^ COMMENT: ; 

This year's Poll revealed only a slight decrease in the averapc - 
opcralor's weekly gross, compared to last year's Poll figure of 
$10.25. Certainly dime play has helped considerably in holding 
this figiire up near the $10 mark. It must be remembered that 
from this gross, operators must sot aside funds for paying em- 
ployees, buying new records, depreciating equipment and paying 
general overhead costs. 



QUESTION J5« What percentage of your 
weekly gross do you spend 
salaries and wages? 



in 



.\NS\VER: Ar 



COMMENT: 



nerage cl 25.9% 



Previous Polls have indicated that operators spend approxi- 
mately 15 per cent of their gross collections on new and replace- 
ment records. Add 25 per cent for wages and the average oper- 
ators gross receipts are nearly cut in half before he has time to 
count it. Otlier fixed costs of an operation must be met with what 
remains— dcprcci.Uion, rent and parts. 



' —^i ■ ' illlln' 



itf " 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 75 




Kay 

"FOOLISHLY YOURS 



20/47-6059 



A "NEW ORTHOPHONIC'HIGH FIDELITY RECORDING 



RCA ViCTORf 

Fin IT IN RC CORD ED MUSIC 




76 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



RECORDS 

THE LABtL WITH 
A rUTUM . . 

3208 So. 84th St. 
PhiUdclphij 42, Pcnna. 



HIGH FIDELITY 



Mi<roiiroov» Catalog from 
Tahiti — DRUMS OF TMl 

SOUTH SEAS 
Sp»ln — Sant<*9e'i treat 

L*tin irogp 
Bu«ne« Atr*f — SPAfN Willi 

th« B.A. Svmpfiony 
Africa — TROPIC DRUMS 
A««hani»lan — DRUMS 

OVfR AFGHANISTAN 
Bermuda — CARIBBEAN 

HOLIDAY 



1 

mi 

I 



TEMPO 

RECORD CO. OF AMERICA 



^ mum DintiBUTOR stock ■ 
NEW RECORDS 

Victor, Decca, Maixurv. MCM, 
Coral, ate. 

$70 per 1,000 

ri RPM 

45 n» $t 10.00 pet t.OOO 



1/3 w»fi ordor, balanca C.O.D. 

VEDEX COMPANY 



FRANKIE MILLER'S 

"YOU'RE CRYING 

ON MY 
SHOULDER AGAIN" 

b/w "YOU DON'T SHOW 
HE MUCH- 
COLUMBIA Records 



SENSATIOKAtJ 

tint ««Imm on (ONNIXI 

"SHTIGGY BOOM" 

"I AlHOn LOST MT MND" 

RONNCX 1001 
hf Th« BILL JOHNSON Qwartat 

wtth erehntra 
DISTItlBUTORS: Territorv available. 
DISC lOCKEYS : Send for umpte 
record. State 45 or 7S RPM. 

RONNEX RECORDS 

1674 Broadway 
New York 19, N. Y. 



SEMi nEX 10" or 45 RECORDS 

PRESSED-15C-INCLUDINC 
labels, carton tleevei, etc. 
Write fM fall jurtlcibn 

BEST PRESSING DEM 
ANYWHERE 

ROYAL PLASTICS CORP. 

1540 Brnntei tn., Cinclnnitl 7, OUo 



Hit-Quality Recording! 

Yow'll like ttte brllllaoi reionanca at 
<ur acowilicallv oertecl »tudlo»~Tele- 
funhen and RCA microohena*, ipecially 
d«ttfr>*<] acho chamber. Sleinway et»d 
Hammond. Minute* from Pttlle., cor^ 
veniant to N.Y. Write or call for 
literature and price*. 

RECOMMED PUMKATIONS LAIS. 

m»-70 pierce Ave., Camden, N. J. 
Cam,: WO >-30M « Ptilla.: WA 1-U4« 



MUSIC PRINTING 

LEAD SHEETS- JSziJio""" 
MOfEJSIOHAl COPIES J^l'^T""""' 
AUTO LITHO 

Jenwn Beach t, Florida 



SOMEWHEfiE IN THE WORLD... 

Th€re*§ a buyer for your 
talent* — Mrvieet — or 
merchandUco 

Chancts an you'll find hln amoDi 
the 67,000 Nto md THE BILLBOARD 
claittrtod cohmm rmj wftk. And IImI- 
lig Mm thit quick, tuy war taa coa u 
fetUaai $3 I 



QUESTION IQ- Wow do you pay your 
" employees? 



Opera ton 



ANSWER: Salary only 83 

Salary plus commission If 

Commbsion only 6 



"■3 COMMENT: S^--- 



Every year tlic porccntagc of miLsic openilors who pav their 
employees a straight salary increast^s. (Lii.sl year's Poll figure w.-i.s 
about 70 per cent.) Two basic reasons for the popularity of a 
straight salary plan are unions and the need for anticipating 
income. Unions have made great strides in organizing operators' 
servicemen since 1946. Anticipating income is necessary so that 
operators can tell at any time how much equipment can be sched- 
uled for purchase and how many records can be bought in any 
one month. 



QUESTION 20; 

following employee benefits? 

% o( 
operators 

ANSWER: HospHal inswMce 46 

fnm sharing ;...I6 

Other 38 

iT"-'^ COMMENT: ^ " 

. : More and more operators are adding employee benefits for 
■ i their personnel. The improvement in employ(?e-employer relations 
-? as a result of these benefits has reduced emploj'ee turnover to a 
'i point where it is now only a minute factor in operating expense. 

Hospital insurance ranks as the leading benefit offered and repre- ; 
; sents various local group insurance plans such as Blue Cross ? 

Unions are credited for a large portion of benefit increases. The ^ 
. ; category "other" includes bonus plans, life insurance plans, retire- | 
■■■a ment plans and sick leave. 



QUESTION 21" y^*"" '""^'C operation 
free from debt? 

ANSWER: TtS 22% 

fk 78% 

^S3f COMMENT: «^T?;^S»«SS^^mE^W8SmSW8S5^^^^ 

The percentage of music operations in debt mcreased nearly 1 
18 per cent compared to last year's Poll. This, of course, does not 
necessarily mean that tikal operator debt of those polled increased 
18 per cent, but it does show that debt is definitely up. However, 
with nearly all new equipment purchased on an installment basis 
(either one-year or two-year plans), this 78 per cent figure is not 
surprising. The test of whether or not this situation is healthy is 
the operator's ability to pay off this debt which the next question 
deals with. 



QUESTION 22' y^"' operation is not free 
from debt, are you fiaving 
any difficulty in meeting 
payments when due? 

ANSWER: Yes 32i% 

He 67.5% 

" 5 COMMENT: «^^^^':^^!^^ss»:5r.2^5sssx^ 

The percentage of music operators ans\veri:ig that tliey were i 
experiencing difficulty in meeting tlieir paj-ments varies only p 
slightly from last year's Poll average of 30.2 per cent. However, f 
even tho this percentage of operators polled report they are having ; 
difficulty meeting their payments, tlie facts show they are meeting 
them. Companies which specialize in handling juke box install- 
ment paper report that less than 5 per cent of the paper on phono- ^ 
graph equipment is over 30 days past due. i 



QUESTION 23" ^^"^ percentage of your 

■ phonograplis are in tayerns? 

ANSWER: An average el 5i.4% 



COMMENT: • "■■■"""""'^ ""■"^ 

The decline of the percentage of phonographs in taverns has 
been the result of location diversification and has been a slow but 
steady process. In 1946, it was estimated tliat nearly 75 per cent 

of all phonographs installed were in taverns. Since that time the ; 

figure has steadily dropped. The tavern, while still the most k 

important outlet to the juke box operator, no longer dominates ^; 

the location picture. The operator has found that diversification || 

to cut costs is advisable in types of locations as well as types of >:= 

equipment. P 



QUESTION 24' earnings, 
' what are the three top 
types of music locations 
^ on your route? 

ANSWER: Tavern 49% 

Reslauranb 27% 

24.Hour Cafes 12% 

Otiien (see commenf) 12% 

"3 COMMENT: - ruv ■ :r 

This breakdown clearly shows that the music operator no § 

longer considers the tavern his only subsistence. In recent years, 1 

restaurants have climbed steadily upward, with some operators ^ 

commenting that a good restaurant location is better than a good 4 

tavern location. All-night cafes or eateries were distinguished in ^ 

the Poll from ordinary restaurants or cafes because of the heavy ^ 

juke box play during late hours when other spots are closed- | 
"Other" locations includes drugstores, confectionery stores, and 

drivc-ins. g 



M^art 2: 



Operatar Aspects 



QUESTION J" Where do you buy most 
' of your records? 

% of 
Opervloi 

ANSWER: Wholesale from record dbtribufws 49.4 

At less than relaJI from "one-shps'* 410 

At regelar retail from dealen...; 2.6 

fftii mi 

"One-stops" continue to exert a growing infltTence on operator 
buying habits, with the sub-distributors almost neck and neck 
with regular distributors as a favored source for purchasing. This 
year's "one-stop" rating of 48 per cent shows a significant gain 
over the 1954 survey, which pegged "one-stop" purchases at 33.1 
per cent. In 1952 "one-stops" only accounted for 21 per cent of ^ 
operator buying. Manufacturers and distributors who once battled % 
the spread of "one-slops" have now learned to live with them and M 
throw a major effort behind getting the sub-distribs to stock and p 
fc-atiire their product. Diskery and publisher promotion mt^ now U 
always schedule visits at local *'one-$tops" when out pushing a M 
new record. 1 

QUESTION 2" y®" 

of your records? 

% ot 
Opcralon 

ANSWER: Bay in person 50.8 

Order by mail, phone or telegran 40.9 

Wait for distributor salesman fo call 8.3 

Tefal 100.0 

COMMENT: sm;KS)0^^:^':;:^^;^^r:::^:^^^^ 

I 

Altho the basic pattern of replies follows that of la.st year, half r 
as many operators now wait for salesmen to call as did in 1954. 
The figure a year ago was 16.4 per cent as compared to the cur- : 
rent 8.3 per cent. Most of the shift is probably accounted for by 
tlie greater dependence on "one-stops," as documented in Question 
No. 1. This shift would also indicate that operators arc more 
conscious of the importance of programming and are devotmg ;^ 
more thought to the problem. i 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION T7 



^j&iM) For "mFast Sure Action 




UUST RELEASED 



'My Babe' 

coupled with 

'WOODPECKER SONG' 



The Gaylords 

MERCURY 70586 • 70586X45 ~ 




'Cecilia' 

coupled with 

'TWO TIMIN' GAL' 

David Carroil 

AND HIS ORCHESTRA 

Vocal by Jerry Mercer 



MERCURY 70583 • 70583X45 



GETTING HOT ACTION 




iButterflngers' 



coupled with 

'THE MAN I'VE 
BEEN LOOKING FOR' 

DENISE LOR 

MERCURY 70573 • 70573X45 



Popular Best Sellersi 




coupled with 



DARDANELLA' 



PETE HANDY 



MERCURY 70567 • 70567X45 




'Sieepytlme 
Gar 

coupled with 

IIMEHOUSE BLUES' 

DICK CONTINO 

MERCURY 70587 • 70587X45 



Rhythm and Blues ; Country and Western 
Best Sellers Best Sellers 



"Dance With Me Henry" 

"EVERY ROAD MUST HAVE A TURNING" 

Georgia Gibbs 



"Keep Me In Mind" 

"LITTLE CRAZY QUILT" 



70572 • 7057JX<5 



Patti Page 



70579 • 70579X45 



"Teach Me Tonight" 

"WISHING WELL" 

I Dinah Washington 



70497 • 70497X45 



"Tweedle Dee" 

"YOU'RE WRONG AIL WRONG" 

Georgia Gibbs 

70517 • 70517X45 

"Earth Angel" 

"KO KO MO" 

The Crew-Cuts 

70529 • 70529X45 

"Melody Of Love" 

"LA GOLONDRINA" 

David Carroll 

70516 • 70516X45 

"How Important Can It Be" 

"WALTZING DOWN THE AISLE" 



"Dixie Danny" 

"NO CHANCE" 

Laurie Sisters 

70548 • 70548X45 

"Blue Mirage" 

"REMEMBER ME" 

Ralph Marterie 



70535 • 70535X45 



Sarah Vaughan 



70534 • 70534X45 



"Words Of love" 

"FOREVERMORE" 

Eddy Howard 

r 70566 • 70566X43 



"Foolishly" 

"IS MARY THERE?" 

Vic Damone 

70545 • 70S45X4S 

"Crazy OHo Rag" 

"NOBODY'S SWEETHEART" 

Hugo and Luigi 

70563 • 70563X45 

"Make Yourself Comfortable" 

"IDLE GOSSIP" 

Sarah Vaughan 

70469 • 70469X45 



•"Little Jamie" 

I "ROCK 'N ROLL" 

: Red Prysock 

• 70540 • 70540X45 

i"Fish In The Sea" 

: "IF I'M WRONG" 

i Dolores Ware 

: 70559 • 70559X45 

: "(Gotta Go) Upside Your Head" 

I "CRAZY 'BOUT A SAXOPHONE" 

: Buddy Johnson 

: 70323 • 70523X45 

i "There Goes That Train" 

: "YOU LEFT ME HERE TO CRY" 

f Rollee McGill 

I 70582 • 70582X45 

: "Alright, Okay, You Win" 

; 'If rou WOULD ONir sat tou re iour 

\ Ella Johnson 

70580 • 70580X45 



"Rusty Old Halo" 

"IT'S BEDTIME, BILL" 

The Carlisles 

70544 • 70544X4J 

"You Know That I Know" 

"ICE COLD LOVE" 

Benny Martin 

70560 • 70560X45 

"Blue Champagne" 

"BOOGIE BLUES " 



Lloyd Ellis 



70520 • 70520X45 



"Jesus Saved Me Anyway" 

"THERE'LL BE JOY. JOY IN HEAVEN" 



T. Tommy 



70570 • 70570X45 



"I Worship You' 

"HARD TIMES" 

Stanley Bros. 



70546 • 70546X45 



"Dear Mom" 

"THE FARMER AND THE LORD" 

T. Tommy 



70571 • 70571X45 



7B MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



RECORD DEALERS! 

Make Extra Dollars 
In Record Sales 
at less than 25c a Week 

1,052 retail .ecord stores from 
coast to coast use The Honor Roll 
of Hits PoBt«r Service and find It 
a real ([o-geticr for extra record 
sales and profits — and at a low 
cost of only tl2.00 per year, pay- 
able In advance — which Is less than 
25c a week. 

Tou get an eye-catching, atten- 
tion-getting full color 14"z23" dis- 
play card, plus an attractively 
printed Ust of America's top ten 
songs as published In The Bill- 
board Honor Roll of Hits for each 
week that you subscribe. All you 
do once a week Is to slip the top- 
ten song list neatly and easily 
Into the display card and you're 
ready for steady EXTRA record 
sales. Simple . . easy to handle 
. . . low In cost a real extra 

salesman who really sells. 
Try the Honor Roll of Hits Poster 
Service right now I You find your- 
self using them In all your record 
booths, on your counter and even 
In "your show windows because 
they pay off and PAT OFF BIO! 

USE THE COUPON TODAY 



I YERMIE STERN 

IPleane enter my order for your 
iceekly Honor Roll of Utta Potter 
Service. Enclosed ia my check 

(for $12.00, which I understand 
covers my mbscripttcn /or SJ 

IwecJes. 
UHE 

.SWK 



EMERALD 

RECORDS 



Presents Their Upceming 

HITS! 

CLIFF AYERS 
SINGING 

"BLUE PRELUDE" 

CMIRALO »J00< 
Win "4m«riea's Swth^ern" 

LULU BELLE & SCOTTY 

IINOINO 

-nHDERLY HE WATCHiJ"^ 

' IMIIIALD 'lOOS " ~ ■ 

WDm-WMi-cau 
rouD tocjit oisr«auToii 
ton THIU Hiri 

rgt ; SOI GiTTll IIOO. 
■ FT. W*YNI, IND. 
rOX 0. J. SAMUt •fCOIIDS 



SHAW I 

5 QUALITY I 
} RECORD Services 

p PLATING PRESSING •) 

> ALL SIZES and SPEEDS^ 
} FLEX »nd VINYL J 

S specializing in > 

V Custom Work Only J 

> PHOMP TSHi PMENT X 
* »TUPI0 'AVAI LABLt ¥ 

V SMAW RECORD ? 
f PROCESSINe, INC X 
^ 1914 DANA AVENUE g 
5 CINCINNATI 7, OHIO ? 
g.. n^m: /Allro— IS70 ^ 



78-45 RPN mm. 89( Ei. 

1. L*v«'s In Full BI»om; 1. Oh, D«ir; 
*. Svnthln* MBn*n«i 4. I Want You Nowj 
S. My Heart li Yeun; «. My DrvambOAt 
ti Yov; 7. A SMri'i Coming On; t. Havlnf 
Too Much Fun, by Tho Hilltoppvn, b/w 
1. Hosvcnly Day«} 1. You Should Bo 
Sorry; 1. Whon You Lav* M«, Dear; 

4. Poto Fullod tho Strln«, by "HoUno" 
J. Snydor; S. Lucky Mo, by Kay, Mara; 

5. You'ro ltt« Culett Thins; 7. You'ro 
Dancins on My Haart, by Moroni 
Modolrow I'm Tailing You New, by 
Juno Brunor. 

KASTGR NVSIC CO. 

354 %. Broadway Let Angclot 13 



QUESTION J« Wow often do you add new 
records to your boxes? 

opera (on 

ANSWER: Aboul ewrf other wwk 66.7 

About once a weel( 29.1 

About once a month 4.2 

. Hore otten than once a weeli 0.0 

Total tO0.0 

^ CONfMENT: 

Replies to this question reveal a sharp switch from pre\'ailing 
custom over the past year. The 1954 survey showed that 40 per 
cent of all operators added new records to their machines weekly, 
a strong rise over the previous year. Now only 29.1 per cent do 
so, or a smaller percentage than in 1953. Among the reasons for 
the reverse trend are probably tlte following: Rising costs of oper- 
ation which forced route owners to effect economies. Greater 
selectivity in the purchase of new disks. Stabilization of large- 
capacity machine operation, which in its earlier stages had oper- 
ators experimentally curious about which non-hit records in tlie 
"standard" slots would pull extra coin. 



QUESTION 



4: 



How many records do you 
add to your average 
macb'me each time you 
change records? 



ANSWER: 



Anrage mnlliselcctor (80 «r more pbT)..6J 

tferage lor anaDei bkUm 
9ta IfeM 50 plar) 4.9 



"^'^ COMMENT; R''iss%mmmssam mmmmmmm mmmim 

For reasons allied to those with respect to Question 3 a drop 

in the number of records changed per call is noted this year as 
against last. The 19.54 poll showed that the average operator of 
a multi-selection machine added 7.2 records, in contrast to the 
current 6.5. Smaller units were slotted with 5.6 new (or rotated) 
disks each visit as against the present average of 4.9. 



QUESTION 5; VV/io buys your new 
records? 



ANSWER: loirio owner 



% M 

OpcfBlor* 

. 71.0 
. 16.0 



COMMENT: 



Tlie ans\vers to this question totals 300 per cent because each 
operator was asked to check his three most important buying aids. 
It comes as no surprise that trade paper features— editoral, charts 
and advertising— again figure as the key aid to operators buying 
new records. Operators have consistently reported these as the 
dominant factors in past surveys. The next tuo factors— personal 
opinion and location requests- follow in the same order as a year 
ago. But a significant rise is noted in the number of operators 
who tagged "one-stop" recommendations as one of the three influ- 
encing factors. In the 1954 poll "one-stops" trailed badly behind 
all other considerations. This year's 15 per cent represents almost 
four times as many mentions as noted a year ago. Here is further 
proof of the greater part played by "one-stops" in the merchan- 
dising of new juke box wax. 



QUESTION 



7: 



r 



Of the chart material 
available to you irt trade 
papers and from other 
sources which are the 
most valuable? 



ANSWER: "Bed Uj" rocomiMiHlifiom aRet ne* 

releues knte been Mt two or Ikree r«M> 
weeb 1,994 

lenlewors opkilem of the bed 
■ew roleno] 1,990 

Heil pbred en MHonal hiko bei chirt..l,6U 

Coaling v cM U40 

locord roiriewi I,}36 

Terrihiial best Kllen 7S4 

Moil playMl on nilionol disk Jocker that. . 746 

IMionil rthll besi lellen 49i 

CONfMENT: 



lo«te lorncemin 

Speciil record bvier S.9 

OIker 4.1 

ToM lOoio 

S» COMMENT: . 

The interesting obser\'ation that may be gleaned from replies 
to this question is the importance attached to proper programinmg 
by the average operator. He is apparently not content to delegate 
this vital responsibilitv in most ca.ses. Many of the exceptions 
concern large routes wnere a certain amount of specialization can't 
Pj be avoided. 



QUESTION 0< Which three of the following 
sources of information are 
the biggest aids to you 
when buying records? 

ANSWER: Trade paper charts, editorial leatures Opnalon 
Md adverlisemonb 120.4 

Tour own personal opinion 47 J 

location reqiwih 42.9 

Achial machine coal 21.9 

(orrenl arllit popnUrilf It.3 

"One stop" uleiman'i advice IS.O 

Distribulor/manufachirer liee 
sanple records 7.S 

Disk jockey reconnendations 7.5 

Trade association bulletins 6.9 

Distribulor/manulachjrer directnuil 
and release sheets S.t 

Distributor salesman's advice 4.1 

Retail dealer recommendation 2.4 

Telil mO 



As the replies to earlier questions show, operators generally 
are spending their record dollars more wisely. They are buying 
' fewer records perhaps, but are attempting to eke out the most 
potential play from each purchase. It is not surprising, therefore, 
that reliance on the "Best Buy" feature is dominant. The records 
spotted in that feature have alreadv proven their salability and 
are still on their wav irp. Hard on the heels of this feature, how- 
e^'er, is that of the 'Review Spotlight," w hich isolates tlie best of 
the new disic entries from the also-rans. 



QUESTION 



ANSWER: 

poma 

More 

less 

About the same 



Q> Are you currently using 
' more, less or about the 
same number of records as 
last year in these categories? 



Total 

RHTIHM & IKIES 

Hore 

less 

tbovt the same . . 

Total 



. 2S.9 
. 5.0 
. 66.1 

.100.0 



% of 

... 26.0 



tovNTiiY i mam 

Here 

Less 20.0 

About Hm sane 54.0 



Total 



.100.0 



% <4 

.... 59.0 



. 9.9 
. 31.1 

.100.0 



OlD FAVOOITB 

Hore 

lest 

About the same 



TTo 

1S.7 
6U 



Total 



.100.0 



ClASSiCAl 

6 SmUlASSKAl 

Hore 

Uss 

About Ihe same . . 



H ml 

Ion 

6.5 
43i 
50.0 



INIESNAHOIIU 



.100.0 



less . 
About 

Total . 



ttn same 



.... 15 
.... 36.7 
.... 511 



.100.0 



Total 



COMMENT: ^n:— 

The astounding increase in the use of rhythm and blues records 
by operators reflects the popular interest in that idiom shown 
over the past year in all facets of the music business. Whether or 
not it last remains to be seen. Some tradesters see in the 
movement more than a temporary trend. The drop in classical 
and semi-classical disk use is also sizable. It may well lie that 
such repertoire will only figi-re in few and rather specialized juke 
locations in the future. The drop in International music may 
partially be accounted for by a new business orientation which, 
for instance, now categorizes mambos, other Latin American ma- 
terial and many polkas in the pop field. The boost in the use of 
pops is probably partially due to greater use of high-capacity 
equipment. 



RECORD PRESSINGS 

ShellK- V.nyl.te— Flex ■ 
71 RPM — »i-3)ii 

r«ft pressings Fre* 
Small ar Lari* Quanfity. 
L«bcti— f roc«Min9— Ma>t«ri. 

SO\GCR.\FT, live. - 
use Broadway N«w York 1VN. T. 




CURRENT BEST SELLER 

HOW IMPORTANT 
CAN IT BE 

Mercury 70534 

and sfill riding high ... 
MAKE YOURSELF COMFORTABLE Mercury 70469 




80 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



INSURANCE 

AU RUk for Juke 
Box Operators 

BROADWAY 
BROKERS CORP. 

150 Broadway, New York 38 
REelor 2-2195 



JIJKE BOX 

POSITIONS IN EUROPE 

2 Tur Ctitnd— $6,050 Uvt 

Tborouthly rxpprl«nr«4 1 1400, s 1500. 
>ieOO and *1650 Wurlitxrrm. Will 
rvaponalble fur maintenance, tnnlallatlnn 
Bnd rontrol of 300 jukr boxrs. Murt be 
■bl« to make repair* aa w«ll «■ Irutrud 
»nd ■uper>-lse other* In repairs and 
maintenance. Some knowledie inler- 
eommunlcatlons vyttemi neceaury. 
Applicants ttaould be under 50 yearn. 
S. clticcna. sbl« to pasa phy&ical 
am. Family hoiudnc available. Rub- 
mlt eomplete details ai to afe. education, 
vx^rtonce, locludins part employers. 
Include telephonr number. 

B-1441 ni w. 41 sr., N. Y. C. 



C 0 M 




.ruD cnaiUTiM 

NOVES lEIDB 
MTaBI 

WHH m SH "ABC irS PMOF Of 
Wm MD HOW MAMY lEAOUS BUY THIS 
BUSINESS PATEL 



QUESTION Q> Which day of the week do 
you buy most of your 
records? 

ANSWER: Hondar 15.t 

Ihuralar t7.S 

FridiT 1S.2 

Twidar 12.7 

Wtdmtdar H.7 

bhirdiT 8.2 

Swdir 1.0 

far Dar 7.6 

~5 COMMENT: " 

One day of the week— Monday— is by far tlie heaviest buyiiiR 
day for operators, even tho record buying continues all thru the 
week and slacks off strongly on Saturday and Sunday. For "one- 
stops" and distributors, the fact that 25.8 of the operators buy 
most of their disks on Monday is significant. On this day, one- 
; stops and distribs should be fully pT«pare<l with as much point-of- 
sale promotion as possible. Operator?; are stocking up, and all 
y sales aids are likely to be fruitful. 



QUESTION 



ANSWER: 



10' ^''"^ were your top money- 
making records during 
the past six months? 



nmu 

t. Thb Ob Home tosmuri Ck)«ne| (tlmiMa 

2. I MMd Tou Hew Eddie Fhher Viclof 

3. Mr. SMdman CherdeHei Cedence 

A. Key, There Roiemarr Cleonef Columbia 

5. Hearb ol Shoe Fonlane Sijien Dot 

COUNTRY i WEnaN 

1. I Den'l Hurt Anynorf Hank Snow Victor 

2. One bi One ted Folei i KiHy WeBs Dacca 



^ 



De-lt-Yoursalt: 

CONVERT YOUR SEEBURG MIOO-A's 

0 TO 45 RPM and 5AYE MONEY ... 

in INCREASE YOUR TAKE! 

\ * The Nelson Modernization Kit enables operators with Seeburg M100-A's 

ii-'^' *° '° ^5 '■P'" <1''i«l<ly> easily ond at low cost ... so low, in fact, 

.'3ftf savings mode possible by newly reduced 45 rpm disk prices 

>^^% will soon pay for the cost of this kiti 

'.•^'*]J;'> Most operators can instoll the Nelson Modernization Kit themselves . . . 

'^-'it\; in approximately one hour . . . ond without the use of special tools. 

Remember, the low price of the Nelson Modernization Kit Is all you 
V^^}: pay . . . there are no extras ... no installation fees. Buy direct from 

Ifp^;-; the manufacturer and install-it-yourself. 

/ Check the many advantages of 45 rpm operation and write today for 

. .. full detailsl 

~ EnobUs op*ratori to buy good vied S«»burg M100-A'«) and upgrod* iocotlona. 

7^ '. I ONIY 45 U>M FLAT OlVtS OPERATORS 

... Mv«nM9.t ef DUk rrira (.AictlM 
, l«lt«r Sound Raprodvctlsn 
> lengor Rocord W«ar 
. less Storog. Spec. 
, Oppottvnity t. Eab* DIm. Ptajf 

Hir. 4i tftl 




Nelson Modernization. 
Kit for Seeburg 
M100-A to 
45 RPM. 



m nmriE Kitia m tn tie itmi tub am» tm 



D. W. PRICE CORP. Mo/iulGcturcn 



in&7 W. PICO BLVD. ICS ANGELES «4. CALIFOItNIA 

OJr. . . . Sfcow im hnw I tan comrsrf my Stabwrg M 100^ 
f» 45 rpm play . . . amf pay for CMV«rs/en eirt of rocorrf 
coitsf Mmm rvf fc Itiitmntlom tot 



NimcL. 



(ompwT- 



oir- 



3. Mere and More Webb Pierce Decci 

I E»en Tbe Webb Pierce Been 

S. Le«M Ilk Carl Seilh 



mTHM i HUES 

1. Earih litgel Penguin 

2. Skake. latlle and Roll loe Turner 

3. Hearb ol Stone Charm] IsiaK 

4. Shake, RiHIe and Roll BUI Halef Dtcca 

5. Iweedle Dec Uiteni Baket Madk 



010 FAVOIITB 



1. In Hie Meed Olenn Mllln 

2. Boegie Woegie lornoif Deney 

3. Mekidy ol len Billr Vaughn Bal 

4. My Happinen Hukayi CardM 

y Smile Johnny Maddei Del 



- COMMENT: «S!f!^«s«-«-!- — - ■ r.. , 

Listed above, in order of their importance, are the jecords 
which were top money-makers for operators dtuing the past six 
months in the pop, c.&w. rhythm & blues and old favorite cate- 
gories. The 20 disks listed are spread among only eight labels, of 
which three are majors. It is interesting to note that altho the label 
spread is by ik) means large, indies nevertheless are represented 
m each of the categories with the exception of country and west- 
ern. Thus, Cadence and Dot, with the Chordettes' "Mr. Sandman' 
and the Fontane Sisters' "Hearts of Stone," are in the pop list. In 
rh>'thm &c blues, a field where the indies are traditionally strong, 
four of the five di.sks listed belong to them, namely: Penguins* 
"Earth Angel" on Dootone; Joe Turner's "Shake, Rattle and Roll" 
on Atlantic; the Charms' "Hearts of Stone" on DcLuxe, and Lavcm 
Baker's "Tweedle Dee" on Atlantic. Among old favorites. Dot 
shows up with two, Billy Vaughn's "Melody of Love" and Johnny 
Maddux's "Smile," and Cardinal with the Mulcays' "My 
Happiness." 



QUESTION IJe Who are the favorite artists 
or bands in your locations? 

POPOUR 

ANSWER: 1. Eddie Fliher Vkhr 

2. Perry Como Victor 

3. Patii Pago Mercury 

4. Rosemary Chieney Columbia 

5. leiesa Brewer Coral 

COVHTRY i WESTERM 

t. Webb Pierce Dccca 

2. Hank Snow Vklor 

3. Eddie Arnold Vldor 

4. Cari Smith CohoUa 

5. Red Foley Detci 

RHYTHM i BLUES 

1. loth Brewn AttanKc 

2. Johmy Ace Peacock 

3. Roy Honilton Epic 

4. Charmi Delim 

5. MidnigUen Federal 

nHEIS 

1. Glenn Miller Vidor 

2. Johnny Maddoi Del 

3. Gtiy Lombardo Decca 

4. Bill Haley Decca 

5. Anes Brothers Victor 



COMMENT: »J 



Favorite artists and bands in operators* locations, according to 
the poll, are spread over 1 1 labels. Results are listed above in the 
various categories, with the t-ilent appearing in order of impor- 
tance. Victor scores one and two in tlje pop division with Eddie 
Fisher and Perry Como; Decca takes the country and western top 
spot with Webb Pierce, and Atlantic scores No. I in rhythm 
and blues with Ruth Brown. Here again, the r&b listing reflects 
the dominance of the indies, for there's not a major label repre- 
sented in the list. 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 81 



fRATEKNITY.. 



OUR 
DISTRIBUTORS 

tlUITL HOICK 

SnMIiM Diitribuling Co«p. 
3411 Eiigewood Ave. S. L 

UlTIHME. MliniW 

Hingold Diilribulmg Co. 
211 So. Eiiltw 

IHTOa. MUItCHIHEnS 

Muik Supplier! of Hew En^lind 
263 Hunlingloii Ave. 

lUFFUO, NEW VOtI 

Mclodv Drslribuling Corp. 
Ul Hiln St. 

CMUOnE. MITH (UMrU 
Mangold Distributing Co. 
22 1 2 W. Moreliuij St. 

(mUH. llUMn 
M t S Distributing Co. 
2009 South Miihigin A«<. 

(IMIMATI, OHIO 
Stole Be<ord Ditlribulor 
920 hit SI. 

(uvaAao. OKio 

Cosoot Dislributing Corp. 
1233 Weil NInlli SI. 

DAUAi. nui 

Big Stilt Dislributing Co. 
137 Gliis SI. 

DEKVEI, (OlOMOO 

Divis Soles Company 
1724 Aripotipe SI. 

OnOIT, MKHISAN 

Cosntt Distributing Corp. 
3727 Woodward Ave. 

HOUSTON, TEIAl 

South Coast Amusement Co. 

314 East 11th St. 

lOS ANOEIES. CAIIFOINIA 

Diamond Distributing Co. 
2990 West Piio Blvd. 

INDIANAPOIIS, IWIAHA 

Indiana Slate l!e<ord Disl. Co. 
1325 Ko. Capilol 

MADISON, WISCONSIN 

Tell Musit Distributing Co. 
2702 Honrot St. 

MEMPHIS, TENNESSEE 

Musit Sales Co. 
It 17 Union Ave. 

MIAMI, HO«IDA 

Pan American Distributing Co. 
3401 N. W. 36tb SI. 

MINNEAPOIIS, MINNQOTA 

Litberman Music Ct. 
2S Plymouth Ave., North 

WUHVIUE. TENNESSEE 
Music Cily Record Distribttors 
to Ltlayel SI. 

NEWAII, NEW JEISET 

Cosnal Distributing Corp. 
278 Halsty SI. 

HEW OIIEAHS, lOUSIAHA 

The A'l Record Distributing Co. 
640 Baronne St. 

NEW TOIK (ITT, *. T. 

Cosnal DIst. Corp. ol New York 

315 W. 471b St. 

MILADRMIA, KNNSnVANIt 

Cosnal Dist. Corp. ol Philadolphli 
1710 North Street 

>ITTSWKN, KNHSnyAHIA 

Standard Distributing Co. 
1705 Filth Avo. 

n. lovis, Missowi 

toboTli letord Distrlbolor 
1518 Pint SI. 

UH nAWIKI, CAtlFOINIt 

Melody Sales Co. 
444 SOi Straol 

SEATIU, WAJNIHttOI 
etc Dislriboliog Co. 
70( 6ai An., Netlti 



proudly presents 



DICK 
NOEL 



The Nation's New Sensation 
singing 
Two Great Hit Songs 



WHEN I'M ALONE 




A Number One Promotion of Miller. Music Corp, 



and 



THESE ARE THE THINGS 
WEIL SHARE 

A Number One Promotion of Famous Music Corp. 

' Available on 45 and 78 RPM FRATERNITY #711-~ 




Personal Marragement 

HARRY CARLSON 



Directon of 

GENERAL ARTISTS CORPORATION 

Hew York • Chicago • Bcveriy Hills 
Cincinnall • Dillu • London 




>2 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, I95S 



COME 
TO 

MOA 



MORRISON 
HOTEL 

Chicago 



March 28 

thru 

March 30 



The 
Biggest 
Show 

Yet... 

4 



QUESTION J2' ^^'^^ artists or bands 
have the best chance of 
success in 7955 in 
your opinion? 

ANSWER: 

MNUI 

1. I r. Horgn YIthf 

2. HcSiiir* Slim (<nl 

3. joM Webw 

4. Dt Casira Mm 

5. (raw (lb 

(OUNTIT 1 WEsnm 

1. TMimT (offliu 

2. Farofl Toung CipiM 

1 Jnfin Tabb Uta 

4. Jin IMVM UMI 

5. W*M) Pim* Oku 

RHYTHM i ma 

t. Ptagiiln DmImm 

2. loT HmlHoii Epic 

3. Clunni ...^ Dtlnt 

4. BHI Hal«T Dtcu 

5. H»« Keys tajflol 

OTHERS 

1. Johnny Maddoi Dmu 

2. Crew Cuh Mercury 

2. Fontane Sisters Dot 

2. Myrna tortie ibboH 

2. McSuire Sisters tcral 

2. Joan Weber Columbia 

COMMENT: t:r::::::—:r-r:~r~~~:--::'r-"—^ 

Operators in QuesKon 12 loot; into their cr>slal ball and vote 
for talent, wliicli, in tlic opinion of t}ic operators, have the best 
chance of snccess lliis year. The above listing, show ing (lie artists 
in the order of tlicir standing in tliis section of tlie poll, is certainly 
an interesting one. Two facts are uijpcrmost in tlie list. Firstly, 
with the exception of Webb Pierce, virtually every artist listed 
has made the grade in the last one or two years and many of 
them are very young. Secondly— and, in fact, a corollary of the finrt 
point— the list is proof positive that the record business, more 
that any other facet of show business, finds and develops 
talent. For w ith one or two exceptions, all the aliove artists were 
nowhere just a short while ago. Another interesting facet of the 
list is the range of l.ibcls represented. Victor, Columbia, Dceca, 
Capitol and Meroir)' are right in there w ith upcoming artists. So 
is Coral, Abbott, Bontone, Epic, Del.uxe and Dot. Neither the 
majors nor the indies have cornered the talent field, nor is either 
side likely to. 



QUESTION |Q" To what extent do you use 
printed title strips (do not 
include typewritten strips 
as printed ones)? 

% 0< 
Operators 

ANSWER: Ho printed title strips used 47.9 

U\ title strips are printed 19.1 

About Vt ol tllle strips are printed tS.O 

About Vt ol title strips are printed 10.7 

About Vi ol title strips are printed 7 J 

low 100.0 

fSM COMMENT: ro:-r;™3m^-;-srsssr,'sys'^ • 

4 It Is probable that few operators on direct question would 
tl deny the point-of-sale promotional value of printed title strips, 
let alone the dressed-np appearance they lend to equipment on 
1 location. But almost half of all operators still use no printed strips 
\ at all. The present figure of 47.9 per cent differs only a fractional 
^ percentage point from that of non-users a year ago. Producers of 
printed title strips still have plenty of virgin territory to exploit. 



^S" COMMENT: «KS 



QUESTION 14' y°" printed title 

' strips) What per cent of the 
printed title strips you use 
are received free from 
manufacturer, distributor 
or other source? 

ANSWER: Aa nerai* ol 6U por cmI 



Well over half of all printed title strips used by operators are 
given them free of charge. In the 1954 survey the average was 
42.5 per cent, a considerably lower free list. Two things have 
probably happened over the past year. Intensified competition for 
the operator's patronage has impelled many more record sellers 
to include these promotional plusses with their product. And 
more operators are making use of them. 



QUESTION Are you using any EP 

records on any machines? 



ANSWER: 



*• . 

Vol 



.7U 
.21.2 



|W<! COMMENT: !KSSi5»«ss»5:ss*K-;--;;'-;:- ;5;i: 

i This question would have had little significance a year ago. 
1 But over the pa.st 12 months operators in many sec-tions of the 
P comltry have begun to use the bonus 45 r.p.m. platters as play 
1 stimulators. A bargain appeals to the patron who drops a coin in a 
p phonograph, as much as to any other consumer, and since EP*s 
^ which are used contain standard material for the most part, their 
^ appeal is timeless and the disks remain active producers for long 
i ; periods of time. A number of manufacturers have recently taken i 
j| commercial notice of the trend by offering special operator EF 1 
packages. These come without retail covers, with some of the pro- 1 
duction savings passed on to operators. M 



QUESTION If you use fP's Ore they on 
dime or nickel play? 



ANSWER: 



Dnne . 
Nickel 
Bofli .. 



% or 

Op«f*:orf 



44.9 

6.1 

Toiil tOOJ 

ffe-"^ COMMENT; ^"v— .x.:;:^:^;;:^'::..*:;.-: ■ 

^ The fact that more operators use more EP's on dime-play ma- 
% chines than on nickel units points up the value of the Iwnus donut 
J platters in easing the transition to the higher price pep. In some 
i areas now heing converted to dime play as many as 30 per cent 
of all di.sks stocked in machines are EP's. But tlie hcaltliy segment 
1 of nickel-play EP's (44.9 per cent) show that these records have 
I a programming utilitj' qiiite apart from smoothing the switch to a 
I higher play price. Of course, operators use many fewer EP's in 
I nickel machines than in dime equipment. 
.*rxrr;.;r.rr;-.si«3!!s«-;^^^^ -v, 



HAVING 

RECORD TROUBLES? 

GET THE HITS NOW 
USE 

ONE STOP 

SERVICE 

OPERATORS & DEALERS 

Buy From One Source — Save Freight Charges. 
We Ship Same Day Order Is Received. 
Special Requests Promptly Handled. 

COMPLETE STOCKS 

ViaOR-DECCA-COLUMBIA-CAPITOL 
&ND ALL OTHER LABELS. 78's & 45's 

RECORDS 



5' 



Over 

Regular 

Wholesale 



Albums, Etc.— 10% Over 

Write or Telephone for Further Informtition 

ONE STOP 

RECORD SERVICE 

2626 OLIVE, ST. LOUIS, MO. 

Phone: (jEfferson 5-4172) 
Order from Biltboard Hit Parades 



Cl 






HOW IMPORTANT 



CAN IT 

? THIS IS MY 
• CONFESSION 

MCM 11919 73 <pm K1I9I9 45 rpm 

ART MOOINEY 



Orchestra 
conducted by 
DAVE 
TERRY 



" t .L- ..I _ - . _. 



r» * * * * ^ 



THE 



from Ihe Wt>rn«r Brolh^rt' PkIv'* "BoIIIc Cty" 
and ^NO REGRETS MCM 11900 TS rpm • K 11900 45 *pm 

WHEELS' LOVE 

• A SALUTE 



BILLY ECKSTIIVE 



GIVE ME 
ANOTHER CHANCE 



MORE THAN 
YOU KNOW 



MGM II94S 78 rpm • K 1 1 941 4S qim 

DAVID ROISE 

TAKEMYIOVE 

horn Ih. MOM (,1m ■■Ih, oio,> Slippe," 

J^LOVE rs ETERNAL mcm mis „ ,p„ . ^ 30875 « ,p« 



DEBBIE REYiNOLDS 

NEVER MIND THE NOISE 
IN THE MARKET 

ond CAROLINA IN THE MORNING mcm 11939 7s tpr. k 11939 4S tpv | 

DICK HYM Aiy TRIO 

THE OLD 
PROFESSOR 



BESAME MUCHO 



i (Kiss Me Much) 

MGM 11951 78 rpm • K 11951 45 rpm 



M'G'M RECORDS 

THE GREATEST NAME f^^^ IN ENTEBTAINM ENT 



LEROY HOLMES tuc . 



MEIODY 

Whi.Hj„g by F«d i^^^ 
ond 

OLIVIA 

•K.19« 45 .p„ 



I A TRAMP 



DANNY 
COSTELLO 

MY OWN 



THE 
MASCOTS 



PlfA5f 
HAVE 
MfRCy 



WGM 11958 78 



WE'RE NOT I 
ANYMORE / ORfAMBOAT 



''"••"'"•^^--jMGM 1,959 78 



'P^'K 11959 45 , 



ROSALIND PAIGE 

I THINK llL|w'H'EH"l^OUHD°YOU 

CRY AGAIN f 

MCM 11915 78 -pm • K « 



RUSH ADAMS 

THE ROSE IN | ONLY 
HER HAIR \ FOR YOU 

ICCM 11953 78 tpm • K 11953 45 tpm 



HANK WILLIAMS 



PLEASE DON'T 
LET ME 



FADED LOVE 
AND 



LOVE YOU I WINTER ROSES 

MGM 119JB 78 ,pm ♦ K '1928 45 .pn. 



Original { 
(ul 
Stund 
Iracli 
ilbin 



HIT 
THE DECK 

• Vic Damone 

• Jane Powell 

• Ann Miller 

• Tony Martin 

• Dcbby Reynolds 

X }87 M 387 E 3163 



KAY ARMEN 

WONDER I BY CANDLE 
WHY I LIGHT 

MOM 11934 78 .pm ' K « 

TOMMY EDWARDS 

JERENADE | " «f 
TO A fool! BEEN me 

MGM 11933 78 rpm « K 11933 45 .pn. 

ARTHUR SMITH 

YOU'RE \ MIDNIGHT 
HOOKED I RAG 

MCM 11945 7« -P" • K « 




Best 
Selling 



iii\i 

\ Album 



JONl 
JAMES 

LITTLE 
GIRL 
BLUE 

; J7I M 171 E 171 



14 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



Juke Box Distributors 



Here's an up-to-djte listing of the diitributing companies grouped wndcr 
the mjnufacturer they represent. Every effort was made to list all authorixed 
distributors as of February 15. 



AMI, Inc. 

1500 Union Ave.. S.E.. Grand Rapids 

2. Mich. 

ATI.ANTA — Friedman Amusement Co., 441 
EdKCwood Ace., S.E. 

BALTIMORE— General Music Sales Com- 
pany. Inc. 245 Wesi Biddle St. 

BIRMINGHAM— Birmingham Vending Co.. 
540 Second Ave.. N. 

BOSTON— Alias Disiributing Co., 1024 
Commonwealth Ave. 

BUFFALO— Sheldon Salci, Inc., IS1 
Main SI. 

CHARLESTON. W. Va— Roinoke Vend- 
tnc Machine Exchange. Inc., 110 W. Wash- 
ington St. 

CHICAGO— Automatic Phonograph Distrib- 
uting Co.. W»6 N. Milwaukee Ave. 
CINCINNATI— .Snmhcrn Automatic Mmlc 

Co.. lOOO Broadway 
CLEVELAND— Cleveland Coin Machine E»- 

change. Inc.. 2029 Prospect St, 
COLUMBIA, S. C. — Friedman Amuiemeni 

Co., Inc.. 2007 Main St. 
DALLAS— Stale Miak DiMrlbuiors, Inc., 

3iniW Main St. 
DENVER — Mountain Dlsiribuiors 3630 

Dawm'ng St. 
DrrROIT — Mlller-Newmark Distributing 

Co.. 5743 Grand River Ave. 
DURHAM. N. C— Steel Music Co.. 218 

E. Pairish Si. 
GRAND RAPIDS, Mich.— Miller-New mart 

DittrfbutiBg Co.. 42 Fairbanks St.. N.W. 
HARTFORD. Conn.— Runyon SaIca Co 

IBt Pleafiini St. 
HOUSTON— R. Warnckc Co., 3445 Ltieland 
INDIANAPOLIS — Southern Autooiatit: 

Music Co.. 129 W. North St. 
JACKSONVILLE, Fla.— Southern Mmic 

Diatr^buiiac Co., 418 Margaret St. 
KANSAS CITV—Ccntral Distribuiors 3314 

Main St. 

LEXINGTON. Ky— Souihern Aulomaik 

Mu«ic Co.. 1535 Delaware A*e. 
LOUISVILLE. Ky— S^MJihcrn Automatic 

Mmic Co.. 735 Brook St. 
LOS ANGELES. Calif — Badger Salei Co., 

Inc.. 2251 W. Pico Blvd. 
MEMPHIS — Southern Amusement Co,, 628 

M»di«on Ave. 
MIAMI— Southern Mu>k Dislributing Co.. 

1453 S. W. 8ih. 
MILWAUKEE— Ifastcr DistribuUng Co., 

2606 W. Fond du Lac Ave. 
MINERAL WELLS, Tel.— Wallace Disiri- 

buting Co., 205 NorthcaU First Ave. 
MINNEAPOLIS— Liebermao Muaic Co.. 257 

Plynwulh Ave.. N, 
NASHVILIE— Hermitage Musk Co., 74 

Lafayette 

NEWARK. N. J— Rujiyon Sales Co., 221 
Frdinghuyien St. i 

NEW ORLEANS— Dinie Coin Machine Co.. 
122 N. Broad St. 

NEW VORK-Runyon Sales Co.. 593 Tenii 
Ave. 

OKLAHOMA CITY-CopeUad Diitributor*. 

900 N. Weslei^ Ave. 
OMAHA—Lieberman Music Co., 809 S. 

2!lh St. 

ORLANDO— Southern Mu.*ic Distributing 

Co.. 503 West Central Ave. 
PHILADELPHIA-Duvid Ro«b. Inc., tS5 

N. Broad St. 
PHOENIX. Ariz.— Ganiton Sales Co., 1000 

W. Washington St. 
PITTSBURGH— Banner Specially Co., 1508 

Fifth Ave. 

PORTLAND. Ore.-Dunis Distributing Co.. 
1003 S.W. Front St. 

RICHMOND, Va.-Roanoke Vending Ma- 
chine Exchange. Inc., 49.10 W. Broad St 

ST. LOUIS— Central Distributors, 2315 
Olive St. 

SALT LAKE CITV-Wcstem Stales Dia- 

tribuiors. 177 E. Second South Si. 
SAN ANTONIO-R. Warncke Co.. 13 

Navarro St. 
SAN FRANCISCO-Hubcr Distributing Co 

MIR Howard St. 
SEAITLE— Dunls DiMributinc Co.. lOO 

Ellioti St., W. 
SPOKANE, Wash.— Dunis Distributing Co., 

906 W. Second Ave. 
TOLEDO— Ocvcland Coin Machine E»- 

change. Inc., III27 Adams Si. 
TRENTO.N. N. J.-Runyon Sales Co.. 354 

S. Warren 

EXPORT OFFICE— 

AML Inc., Export Department, 134 N. 
LaSalle St., Chicago 2 

Foreign Disfriburors: 

ARGENTINA— Vicenle Sirimarco, Maipu 

231, Biienos Aires, Argcntirva 
AUSTRIA — Scale-Mu&ik-Automatea. Vienna. 

Ainiria 

BELGIUM— Simons A Zoon. Offerande- 

siraai 50. Antwerp. Belgium 
CANADA— Allan Pullmer Co., 145 Scotia 

St.. Winnipeg, Manitoba. 
CANADA— Laniel Amusement Co., 1807 

Norte Dame St., W.. Monircal, Quebec. 
CANADA— Toronto Trading Post, Ltd., 736 

Yonge St.. Toronto, Ont. 
CANADA— Regent Vending Machines. Ltd., 

779 Bank St,. Ottawa. Ont. 
COLOMBIA— Fidel Duque Isaza. MeJcIUn. 

Colombia 

COLOMBIA— Nicolas Echeverria A Cia, 

Manizalcs, Colombia 
COLOMIBA— Central Fonotecnica. Cali. 

Colombia 

COLOMBIA— H. Echevarria y Cia.. Ltda.. 
Apartado Aereo 704. Barranijuilla, Co- 
lombia 

COLUMBIA— Hugo Gaviria B., Ibaque, Co- 
lombia 

COLOMBIA— Jaime Londono A.. Percln. 
Colombia 

COLOMBIA— Importadora Extra Ltda,, Bo- 
gota, Colombia 

COSTA RICA— Reuben A Co., Apartado 
547, San Jose. Coiiia Rica 

CUBA— Imporiadora de Mccanismo« Musl- 
cales S. A., Aycstcran No. 170, Habana, 
Cuba 

DENMARK— Oscar SIcsbye A/S, 5 Palais- 
gade. Copenhagen, K, Denmark 

ENGLAND — Automatic Musical Inxtm- 
menu (Oieat Biilain) Lid., London, Eng- 
land 

FRANCE— Automatic International, Paris, 
Frame 

GERMANY — Firma Helmut Rehbock, 
BaumwaU ^lO^ Hamburs 11» Qcmwaiy 



ima. Peru 
Manila, Phil- 



■k:.. Ponce 
Santurce, 



GUATEMALA— Zaid, de Leon A Cia. 

S. C, 7a. Ave Norte No. lO-B. Guatemala 
HAITI— General Trading Co.. S.A., Port-au- 
Prince. Haiti 
HONDURAS— Vude Canahuati, San Perdo 

de Suta. Hondruat 
MEXICO— Bolivar Radio, Bolivar 14, Mex- 
ico. D. F. 

MEXICO— Mills Panoram S de R. L., Rep. 

de Chile No. 14. Mexico I. D. F. 
NICARAGUA— Miguel G. Hernandei. 5a. 

Calle S. E. No. 504, Managua. Nicaragua 
PANAMA— Agenda Panamusica, Ltda., 

Panama, Pan^ima 
PERU— Panamusica. S.A.. 1. 
PHILIPPINES— Suter, Inc.. 
ippirtes 

PUERTO RICO— J. Romer 
de Leon 1663, Parada : 
Poerio Rico 
SALVADOR— Distribuldora Electrica. Ru- 
ben Dario No. 32. San Salvador, El 
Salvador 

SWEDEN— AktieboU get Serano. Tullinge 

(Stockholm). Sweden 
SWITZERLAND— Padarex S/A, Saint Mar- 
tin 12. Lamanrte, Swiiierland 
VENEZUELA— Mcrcanttl Lara S. A., Car- 

rera. 21, No. 25-iI, Barquisimeio 
VENEZUELA— Cades C. A.. Edificio Beoo, 
Caracas 

VENFJZUELA— Caw Lujan, Medero a Bu- 

care No. 14*. Caracas 
VF>JEZUELA— Comercial Rodriquez, Aba- i 

nico ■ .Socorro 51-2, Caracas 
VENEZUELA— Distribuidora Jasako C. A., 
Edificio Villa Blaoca. El Conde, Caracas 
VENEZUELA— Almacenes D-Elia, El Tigre 
VENEZUELA— Comercial Cestari, Carre- 

teri Negra. Poeno La Cruz 
VENEZUELA--S. A. Comercial Antonio 

tera. Ncgra. Puerio La Crut 
VENEZUELA— Sr. German Pachoco, Mara- 

caibo. Venezuela 
VENEZUELA- H. S. Rincon. Maracaibo, 
Venezuela 

VENEZUELA— S. A. Comercial Antonio 
Hidalgo. Calle 91 No. 97-44, Valencia 

Rock-Ola Manufacturing Co. 
800 N. Kedsie Ave., Chicago 51 

ALBUQUERQUE. N. M.-Bordar Sunshine 

Novelty. 2919 N. Fourth Si. 
ATLANTA— Robinson Dislributing Co., 301 

Edgewood Arc.. S. E. 
-BALTIMORE— Easlem Vending Sales Co. 

Inc., 940-2 Linden Ave. 
BLOOMINGTON, IIL— Gilbert Music Co., 

108 S. Center 
BOSTON-Music A Television Corporalion, 

1119 Commonwealth Ave. 
BUCHANAN. Mich— Fabiaoo Amusement 

Co.. 208 E. Dewey Ave. 
BU ITE. Mont — H: B. Brinck. 825 E. FrwK 
St: 

CHARLOTTE, N. C.—\je Slourgeoa Dis- 

trttniHng Co.. 2828 South Blvd. 
CHICAGO-World Wide Distributom. Inc.. 

2330 N. Western Ave." 
CINClNNATI-Marmer Distributing Co.. 

1519 Central Parkway 
^^^"^^^^^^^^tt City Amusement Co.. 

4533 Payne Ave. 
DENVER—Modera Distributing Co.. 3222 
Tc)on St. 

DETROIT-Britliant Music Co.. 19963 

Livernois Ave. 
ELIZABETH. N. J.-Seacosat DiWribuiors, 

Inc.. 1200 North Avr. 
GRETNA, La.— Huey Distributing Co.. 335 

Huey P. Long Ave. 
INDIANAPOLIS — Calderon Distributing 

450 Massachusetts Ave. 
JACKSON. Miss.— Capitol Music Dislribut- 
ing Co., 135 E. Amite St. 
JACKSONVILLE, Fla.-Ross Distributing 

Co., 90 Riverside Ave. 
JOHNSON CITY. Tenn.-Coin Automatic 

MuKic. Inc.. 241 West Main St. 
KANSAS CITY, Mo— Uni-Con Distributing 

Co. 3410 Main St. 
LOUISVILE— H. M- Branson, Distributing 

Co.. fill E, Broadway 
MEMPHIS— S A M Sales Co., Inc., 1074 

Union Ave. 
MIAMI— Ross Distributing Co.. 3401 N W 
36«h St. 

MILWAUKEE— Badger Novelly Co, 2546 

N. 30th St. 
MOLINE. Ill — H A H Music. 1626 Third 
Ave. 

MONTGOMERY. Ala.-Franco Diitributing 

Co.. 24 N. Perry 
NEW YORK. N. Y.-Seacoasi Dialributors, 

Inc.. 594 Tenth Ave. 
OMAHA— H. Z. Vending A Sales Co., 1205 

Douglas Si. 
PHILADELPHIA— S A K Distributing Co., 

808 N. Broad 
PITTSBURGH-B. D. Uzar Co.. 1635 
Fifth Ave. 

PORTLAND. Ore— Western Distributors, 

1226 S.W. Ifiih Ave. 
RICHMOND. Va.-Wenz Music Supply Co., 
low E. Cary Sl 



CANADA— William Pound Agencies, 
Water Street, St. John's, Ncwfoundlaod, 
Canada 

CANADA— Lawrence Novelty Co., 540 Bou- 
cher Si., Montreal, Que. 

CANADA— Kirke Novelty Co., 225 East 
King Si.. Toronto, Ont. 

CANADA— Winnipeg Coin Machine, 692 
Main Street West, Winnipeg. Man. 

CHILE — Nicolas Chapanos, lodepencia 3215, 
Santiago. Chile 

COLOMBIA— Simon Valasco A Co.. Calle 
17. No. 9-16, Pcrcira, Colombia 

COSTA RICA— Valcriano Mlrando, Apart- 
ado 1893. Son Jo«e, Costa Rica 

CUBA— Roberto Ros, Apartado 107, San- 
liago, Cuba 

CUBA— F-quipon Musicales. San Rafael 874, 
l a Habafta. Cuba 

ErUADOR— German Proano, Apartado 
2224, Quito. Ecuador 

DOMINICAN REPUBLIC— Ing. Tgnacto 
Agramonte, P. O. Box 672, Ciudad. 
TrujilEo. Dominican Republic 

GERMANY— Nova Scmperslrasse 26, Ham- 
burg 39. Germany 

GUAM — Guam Coin Amusement Co., P. O. 
Box 466, Agana 

GUATEMALA— A. Sandoval De Nicot, 7A 
Avenue y lOA Calle, Guatemala City. 
GuBleraala 

HONDUHAS—Coracao Trading Co,. S.A,. 

P. O. Box 62. San Pedro Sula. Honduras 
HONDURAS~J«an Kawas A Co.. Apartado 

Postal No. 95, U Ceiba, Honduras 
HONDURAS— Juan Kawas A Co.. Apartado 

Postal No. 99, Ca Cieba. Honduras 
MEXICO — Industria Nactonales de Sonido, 

S.A.. Caliada Mexico Xochimilco No. 

4IW1. Mexico 22. D.F.. Mexico 
MEXICO — InduMria Nacionales de Sonido. 

S. A.. No. 4861 (Kilometro 17), CaUada 

Mexico. Xocbimiko, Mei. 
NEWFOUNDLAND— WiUiam Pound Agen- 
cies. 68 Water St.. P. O. Boa 2051, St.' 

John's, Newfoundland 
NICARAGUA— Miguel O. Hemaadez, 

Apartado 235. Mantua Nicaragua 
PUERTO RICO— R. Quiles Santiago. Calle 

San Juan N. 912, Santdircc 
SALVADOR— Almacep Las Amecicas. S-A-. 

Edificio Las Americas, San Salvador, 

Salvador 

SWITZERLAND. SWEDEN. NORWAY — 
Nova. Barmberkerstraaae 26. Hamburg 39. 
Germany 

VENEZUELA— U Commercial Prosperl. 
Barcenafi a Rio. Building "SADIA." Cara- 
cas, Venezuela 

|. f. Secburg 

1500 N. Dayton St., Chkjg* 22 

ALBANY. N. Y — Davis Dislrlbuiing Corp.. 

10S6 Broadway 
ATI.ANTA— Sparks Specialty Co.. 104 

Edgewood Ave., N.E. 
BALTIMORE— The Musical Sales Co., 140 

W. Ml. Royal Ave. 

BIRMINGHAM— Wolfe Distributing Co, 

Inc.. 2217 Siaib Ave.. S. 
BOSTON— Trimoum Automatic Satei Corp . 

40 Wattham St. 



Distributing 



ST. LOUIS— J. Rosenfeld Co., 3218 Olive St. 
ST. PAUL— Iji Beau Novelty Sales Co 
1946 University Ave. 

J^-^KE CITY-Dan Stewart. Inc., 
140 E. Second. S. 
SAN ANTONIO- Phono- Vend of Texas 

1023 Basse Road 
SAN FRANCISCO-Osbom Distributing 

Co.. 278 Sixth Sl. 
SEATTLE— Puget Sound Novelty Co 114 

Elliott Ave.. W. 
TUCSON, Ariz.— Paul W. Hawkins, 329 
ith St. 

YOUNGSTOWN, O— Dixon 

Corp., 3»08 Souihem Blvd. 
LOS ANGELF.S— Irving Bromberg Co., 

tl313v^ Wesi Third Sl. 
NEW YORK-K,I.D,. Inc.. 395 Broadway 
NEW YORK— Messner-Hinh Export Corp., 

458 Broadway . 
LOS ANGEILS-D. Philip A Company. 

6516 Whillicr Blvd. 
PAIERSON. N. J.— Rondad Contracting A 

Purchasing Co.. P.O. Box 1806 
CHICAGO— Cesar R. Sandoval A Co.. 6405 
S. Keating Ave. 

Foreign Distributors: 

BELGIUM — Brabo, Kroocnburgitieet 55, 

Antwerp. Belgium 
BELGIUM— Le National. 60, Avenue de 

Jette, Brussels. Belgium 
CANADA— R. C. French A Co.. 2818 
W. 4lh Avc.( Vancouver S, B- C, Canada 



BUFFALO— Davie Distr»butiitt Corp.. 175 
Main St. 

CHARLOTTE. N. C— Music DIaiributon, 

Inc.. 801 S. Cedar St. 
CHICAGO— Atlas Mmic Co., 2122 N. West- 
ern Ave. 

CINCINNATI— Shaffer Music Co., 1200 
Walnut St. 

CLEVELAND-Mosic Systems, Inc., 2600 

Euclid Ave. 
COLUMBIA. S. C.-Sparks Specially Co., 

260« Main SL 
COLUMBUS. O.— Shaffer Music Co, U9 

N. High SI. 
DALLAS-5. H. Lynch A Co., 2900 Gallon 
Ave. 

DENVER— R. P. Jones Co., I3I4 Pearl St. 
DES MOINES— AUas Music Co. of Iowa 

221 Ninth St. 
DETROIT— Music Systems, Inc.. Michigan, 

10217 Lrnwood Ave. 
EVANSVILLE. Ind.-S. L. Sliebel Co., 

105-7 N. W. Sixth St. 
FAYF.TTEVILLE. N. C.-Music Diitribu- 

tors, Inc., 213-15 Franklin Si, 
HARTFORD. Conn.— Allanik Connecticut 

Corp., 790 Albany Ave. 
HOUSTON-S. H. Lynch A Co.. Inc., 910 

Calhoun St. 
INDIANAPOLIS— Shaffer Music Co.. 1327 

N. Capitol Ave. 
JACKSONVILLE. Fla.-Wolfe Distributing 

Co.. 459 Riverside Ave. 
KANSAS CITY, Mo.-W. B. Music Co. 

Inc., 2900 Main Sl. 
LANSING. Mlcb.— Music Syslcmi, Inc 

Michigan, 1224 Turner Ave. 
LOS ANGELES— Mintbome Music Co 

2916-20 W. Pico Blvd. 
LOUISVILLE-S. L. Sliebel Co.. 635 W 
Main St. 

MEMPHIS— Sammoni- Pennington Co.. 1CM9 

Union Ave. 
MILWAUKEE— S. L. Londi 
Inc.. 3130 W. Lisbon Ave, 
MINNEAPOLIS-S. L. London Music Co. 

Inc.. 2605-7 Hennepin Ave. 
NASHVILLE-S. L. Stiebel Co.. 313 Sev- 
enth Ave.. S 
NEWARK. N. J.-Allantic New Jeiwy 

Corp., 772 Hisb Sl. 
NEW ORLEANS-Lynch A Zander Co,. 

832 Baronne St. 
NEW YORK-Ailanlic New York Corp 

583 Tenth Ave. 
OKLAHOMA CITY— Dickson Distributinc 

Co,. 631 California Ave. 
PHILADELPHIA - Ati.intic Pennsylvania 

Corp.. 3.14-6 N. Broad St. 
PHOENIX. Ariz,— Minihome Music Co.. 

611 W. Washington St. 
PI ITSBURGH— Alias Music Co., 2231 Flfih 
Ave. 

PORTLAND. Ore. 

S. E. Morrison 
ROCHESTER. N. Y.-Davls Dislnbuiing 

Corp., 317-319 Alexander St. 
ST. LOUIS-W. B. Distributors. Inc., 1012 

Market St 

SALT LAKE CITY-R. F, Jonci Co.. 127 

E. Second St., S. 
SAN ANTONIO-S. II. Lynch A Co.. Inc., 

414 Dolorosa 
S^N FRANCISCO— R. F. Jones Co., 1263 

Mission Sl. 

SEATTLE— R. F. Jones Co., 2600 Second 
Ave. 

SYRACUSE— Davis Dislri"buiing Corp.. 738 
Eric Blvd., E. 

TOLEDO— Music Systems, Inc., 1302 Jack- 
son Ave. 

EXPORT OFFICE— American Slael Export 
Co., Inc., 347 Madison Ave., New York 
17 



Foreign Distributors: 

CANADA— R. C. Gilchrist, Lld„ 1166 Bay 

St., Toronto. Ont. 
CANADA— R. C. Gilchrist <Qucbec>, Lid.. 

1316 Notre Dame St.. W., Monircal 3, 

Que. 

CANADA— R. C. Gilchirst, ltd., 2487 Com- 
mercial Dr., Vancouver, B. C- 

The Rudolph Wurlitzer Co. 
North Tenawandj. N. Y. 

AlBANY. N. Y — Bilotia Dislributing Corp., 

1120 Broadway 
ALLSTON. Mass— Redd Distributing Co.. 

Inc., 298 Lincoln St. 
AUGUSTA, Ga.— Crown Music Co., Inc.. 

631 lllh St. 
BALTl MORE— The Winters DisUibuiing 

Co.. 1713-5 Hariord Ave. 
BUFFALO— Century Dislribuiors, Inc.. 

1221-3 Main Sl. 
CHARLESTON. W. Va — Cnize Distributing 

Co,. Inc.. 105 Virginia St.. W. 
CHARLOTTE. N. C— Brady Distributing 

Co.. 522 E, Trade St. 
CHICAGO— Coven Music Corp, 3111 N. 

Elslon Ave. 
CINCINNATI— T A L DlMribul>n« Co. 

1663 Central Pkwv. 
CLEVEI AND— Northern Music. Inc., 2006 

Prospect Ave, 
COLUMBUS. O— NoTlhern Music. Inc., 622 

W. Broad St. 
DALLAS — Conrunercial Music Co., Inc., 

1550 Edison 
DETROIT— Ang oil Distrlbuling Co.. Inc., 

2616 Puritan Ave. 
DENVER— Draco Sales Co., 2005 W. 

Alameda 

PES- MOINES— Sandler Distributing Co., 

110 nth Sl. 
HOUSTON— Siceic Diiiribming Co., 3300 

Louisiana St. 
IN DIANA POM S-Cove» Musk Corp., Wl 

N. Capitol Ave. 
JACKSONVILLE, Fla..— Bush Dislributing 

Co,. 60 Riverside Ave. 
KANSAS CITY, Mo.— Mid-Wesf Distribu- 
tors. 709 Linwood B'vd." 
LOS ANGELES-rSicfra Dtsiribulins Co.. 

2775 W. Pico Blvd. 
LOUISVILLE — Co-operative Dislributing 

Co.. 234 West Jefremm Sl. 
MEMPHIS— Williams Distributing Co., Inc., 

1117 Union A>t. 
MIAMI— Busb Dislfibuiiiv Co., 286 N. W. 

29lh St. 

Mil WAUKEE— United. Inc., 4227 W. VUet 

St- 

M I NNEAPOL1S— Sandler Diuiibuiing Co. 

4« Plymouth Avr N, 
NASHVILLE— Rock City Amuscmcni Co. 

108 Lafayette St. 
NEWARK. N. Y.-B»l«tla Dittributhig Co.. 

224 N. Main St. 
NEW ORLEANS— F. A. B. Distributing 

Co., 1019 Baronne Sl. 
NEW YORK— Young DisUibuting Inc., 599 

Tenth Ave. 

OKLAHOMA CITY— Culp Distributing Co.. 

614-6 W. Grand Ave. 
OMAHA— Central Muaic Dislributing Co.. 

Inc.. 1209 Douglas 
PHILADELPHIA-Acliv* Amusement Ma- 
chines Co.. 666 N. Broad S*. 
PITTSBURGH— Music Dtatitbuting ■ Co., 

200I,Fiflb Ave. 
RICHMOND. Va— OCoonor Dtstrlbuloi*. 

Inc.. 2320 W. Main St. 
ST. LOUIS— Brandt Distributing Co. Inc., 

J9-1I Olive St. 
SAN ANTONIO— CommercUl Musk Co,. 

1415 S. Flores St. 
SAN FRANCISCO-Emarcy Dislributing 

Co.. 348 Sixth St. 
SEATTLE— Northwest Sales Co,, 3150 Elll- 
otl Ave. 

TUCSON. Ariz. — Canyon Slates Dislributing 

Co.. .Wl E. 7lh Sl. 
WICHITA. Kan.— United Distributors, 513 

E. Central 

Foreign Distributors: 

AFRICA— C. Bmhener A Sons. Ltd., 80 St. 
Georges St.. Cape Town. Souih Africa 

AFRIC-A— C. Boiheoer A Son. Ltd., Caven- 
dish Chambers, 183 Jcppe Sl„ Johannes- 
burg. South Africa. 



AFRICA— Joae Cesar Vatconcenos. P. O. 

Boz 953, Lourencc Marques Mcuambitiue, 

Portuguese East Africa 
ARGENTINA— Carlos Touchc. Enlro Riog 

631, Buenos Aires. Argentina 
ARUBA— J. A. Nicuw. P. O. Box S4, 

Oranjestad, Aruba. N. W. 
BELGIUM— Elspor-Bclge, Appelmaslraal 2, 

Aniwerpen, Anvers, Belgium 
BELGIUM— EUpor-Belege. 26 rue du Lom- 
bard. Brussels. Belgium 
(Co-ordinating address in New York: Elspor, 

Inc.. 36 W. 25(h St.. New York 10) 
BOl.IVA— Arauco Prado A Cia,. S, A. Calle 

Loayza 67-71, La Paz. Bolivia 
CANADA— Siegel Distributing Co.. Ltd., 

637 Younge Sl.. Toronto, Ont. 
CANADA— Siepel Distributing Co., Ltd.. 

2095 Notre Dame St.. W. Montreal. Que. 
CANADA— Sicgcl Distrlbuling Co., Ltd.. 40 

Powell St„ Vancouver. B. C. 
COLOMBIA— Felix de Bcdout « Hiios Socs_, 

Apartados Aereo 760, Medelin. Colombia 
COLOMBIA — Foto Velasco. Apartado 

Aereo 290, Barranquilla, Colombia 
(Co-ordinating address in New York: De 

Bcdout Bros.. 11 W. 42nd Sl,. New York) 
COLOMBIA— I mportadores, Aliados Ltda.. 

Carrera 5a No, 21-34, Cali, Colombia 
COLrj>MBIA — Imporiaciones Cabo Lida.. 

-14-41 Carrera 13. Bogota, Colombia 
CUBA— Bush Distributing Cia. Nucvo Dim 

tribuidora Inlcmacional de Musica. S.A.. 

Calle Tadaja de Ayesierea 401, Havana. 

Cuba 

DOMINICAN REPUBLIC— Caribbean Mo- 
tors Co,, C. per A.. Apartado No. 52, 
Ciudad TiujiUo, Dominican Republic 
FRANCE — Franco Amcricaine, Disitibuiion 
Automatlque. 32 rue Rodier. Paris, France 
FRENCH MOROCCO— Casablanca Amusc- 
n»em Co.. 15. ru« de Lilli, Casablanca. 
French Morocco 
GUAM— Rogan A Co.. P. O. Bos 4181. 

VilUgc SlBHon, Los Angeles, Calif. 
GERMANY — Gustav Httseman. Komo- 

dienslr. 32/34, Koln/Rheln. Germany 
GUATEMALA — M. A. Mena, II Calk 
Orieote No. 4, Guatemala City, Guatemala 
HAITI— Frank W. Wilton. P. O. Bos 1323, 

Rue des Casernes. Tort-au-PriiKC, Kaill 
HONDURAS — Casa Carlos A. Zuniga. 

Tegucigalpa, D. C. Honduras. C. A. 
HONDURAS— Samlago Castillo, P. Q. Boi 

Belize. Br. Honduras 
ITALY— Societa per las Distrfbucione In 
lulia. dei Pradoiti Wurliuer, Piazza Bar* 
barini 52. Rome, Italy 
ITALY— Muricalradio. Via dclle Convcrtile 

22 23, Rome. Italy 
JAPAN— Dunham A Smith Inc.. Nikkatni 
International BIdg., Central P. O. Box 
1041. Tokyo, Japan 
MEXICO— Casa Riojas. Kosas Morcni No. 

87. Mexico 4. D. F. Mexico 
NETHERLANDS WEST INDIES— A. D. 
Nicuw. Kerkstraal 28. WillemsUd, Cura- 
cao, N. W. L 
NETHERLANDS WEST INDIES— J. A. 
Nleuw. P. O. Box 84, OranjeaUd, Aruba. 
N. W. \. 

NETHERI^NDS— Klaas Boos. Innilinde- 
straat 208, Rotterdam, NetheMandc 

NICARAGUA— J. C. Martinez y P. A. 

Mendieta Cia., Apartado 74, Managua. 
. Nicaragua 

PANAMA— Ouardia A Cia., S. A. Apartado 

Postal 481. Panama City, Panama 
PHILIPPINES— Felipe Yupangco A Sons. 

Bonifacio Drive at 13lh St.. Port Area.- 

Manila. Philippjoc Islands 
PERU— Peschiera Hnos. Cia.. ltd., S.A., 

Avenido Marlscal Benavidcs 1013, Linu, 

Peru 

PUERTO RICO— Borinquea Music Corp.. 
308 Salvador Brau St., San Juan. Puerto 
Rico 

SALVADOR— Jute Gadala Maria H[}OS A 

Co.. Santa Ana. El Salvador 
SWITZERLAND— Planohaus Eckenslein, A. 

Nadelberg 20. Ba.<>cl, Switzerland 
VENEZUELA— Bechofer Brothers, Inc., 25 

Beaver St., New York 4 
VENEZUELA — Bechofer Brothers, Inc.. 
Monzon a Barccnas 126 C, Caracas, 
Venezuela 

VENEZUELA— Commercial Jaeger S. A.. 
La Casa del Radio. Apartado No. 228, 
Maracaibo, Venemcla 



One-Stops 



Music Co., 



Jones Co., 1200 



ALABAMA 

Mobile 
Avenue Supply Co. 
907 Davis Ave. 

ARIZON.A 
Pbuenii 
One Stop RcciKd Shop 
1338 E. Van Buren 
ARKANSAS 
Little Rock 



CALIFORNIA 
Anaheim 

Narath Music Co. 

157 West Center Ave. 
Bakersficid 

Kern Amusement 

919 California Ave. 

San Jacquin Musk Co. 

1929 Union 
Los Angeles 

California Music Co. 

2490 West Pico Blvd. 

Leucnhagen's 

2277 West Pico Blvd. 

Western Music Co. 

3014 West Pico Blvd. 
Merced 

Record Rendezvooe 

356 17th Sl 
Oakland 

Fred Blake ney 

5667 Shatter Ave. 

Jack Kingston 

426 13th St. 
Sacramento 

Record Supply 

Attn.: Rush Solomon 

25J8 16th St. 
San Bernardino 

Braviroff's 

1170 fi SC 



San Diego 
E. E. Patersoo 
3386 30th SL 
Ratner Electric 
745 S. Broadway 
San FraiKisco 
Dan Shea 
272 6th SL 
COLORADO 
Denver 
Mountain Distributors 
3630 Downing 
WASHINGTON. D. C 
Quality Music 
1836 7lh St., N.W. 
Super Enterprises 
1245 9lh St., N.W. 
FLORIDA 
Jacksonville 

Dixie Music Shop 
119 Laura Sl 
Miami 
Budisco 

286 N.W, 29th St 
Southland Appliances 
1674 N.W. 36ih St. 

GEORGIA 

Atlanta 

Central Record Shop 

98 Dccaltir SL 
ILLINOIS 
Chicago 

A. B. Record Sales 

2854 W. Roosevelt 

Little Al's 

3236 Lawrence Ave. 

Music Box 

1301 W. 79th St. 

Sids One Stop 

4632 Collage Grove Ave. 

Singer One Stop 

1820'W. Chicago Ave. 
Peoria 

Peoria Record One Stop 

315 E. Slate St. 

(Continued on page g6j 



MARCH 26. 1955 



THE IILLBOARD 



MOA CONVENTION SECTION 85 



THE ORIGINAL! 




< LEE RAYMOND 




86 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



'55 MOA Exhibitor Roster 



Following is a list of rxhibitors 
at tlie 1935 MOA CiinvenUon. 
Their booth numbers arc in paren- 
theses after the company name. 

A.B.T. MANUFACTURING CO. 

(35) 

715-723 North Kedzie Avenue 

ChicaRo 12 
AMI, INC. (7) 

1500 Union Avenue, S.E. 

Cirand Rapids 2, Mich. 
AUTO-PHOTO CO. (31) 

1444 South San Pedro 

l/is Angeles 
BALLY MANUFACTURING CO. 
(5S-.59) 

2640 Belmont Avenue 

Chicago 17 
THE BILLBOARD PUBLISHING 
CO. (21) 

1S8 West Randolph Street 

Chicago 
BROADCAST MUSIC, INC. 
(44-47) 

589 Fifth Avenue 

New York 17 
CAPITOL PROJECTOR CORP. 

556 West 52d Street 

New York 
CAPITOL RECORDS (25) 

I'SO? North Vine Street 

Hollywood 
CASH BOX (10) 

32 West Randolph Street 

Chicago 1 
COLUMBIA RECORDS, INC. 
(14) 

1473 Bamum Avenue 

Bridgeport 8, Conn. 
CORAL RECORDS, INC. (16) 

48 West 57th Street 

New York 19 
DECCA RECORDS (22) 

.50 West .57th Street 

New York 19 
DOT RECORDS (15 & 17) 

Gallatin, Tenn. 
DOUBLE A A RECORD CO., INC. 
(57) 

1697 Broadway 

New York 19 
DOWNBEAT (9) 

2001 Calumet Avenue 

Chicago 
GRAND OLE OPRY (8) 

771 Elysian Field Road 

Nashville 
INTERNATIONAL MUTOSCOPE 
CORP. (27-28) 

4404 11th Street 

Long Island City, N. Y. 



J. H. KEENEY & CO., INC. 
(32-33) 
2flO0 West 50th Street 
Chicago 

BERT LANE CO., INC. (0,000) 

1860 N.E. 146lh Street 

North Miami, Fla. 
LONDON RECORDS, INC. (50) 

539 West 25th Street 

New York 
M-G-M RECORDS (13) 

701 Seventh Avenue 

New York 36 
MOA HEADQUARTERS 

3018 EiLst 91st Street 

Chicago 17 
MERCURY RECORD CORP. (12) 

35 East Wacker Drive 

Chicago 

NATIONAL JUKE BOX MUSIC, 
INC. (20) 
1650 Broadway 
New York 
NATIONAL REJECTOR CO. 
(1-2-3) 

5100 San Francisco Avenue 

St. Louis 
PERMO, INC. (11) 

6415 North Ravenswood Avenue 

Chicago 
RCA VICTOR RECORDS (24) 

630 Fifth Avenue 

New York 
ROCK-OLA MANUFACTURING 
CORP. (5) 

800 North Kedzie Avenue 

Chicago 31 
J. P. SEEBURG CORP. (6) 

1310 Dayton Street 

Chicago 11 
SENTINEL RADIO CORP. (30) 

2100 DemiMter Street 
Evanston. 111. 
STAR TITLE STRIP CO. (19) 

2001 Fifth Avenue 

Pittsburgh 
WATCO RECORDS (53) 

1674 Broadway 

New York 
WILLIAMS MANUFACTURING 
CO. (.18 & 41) 

4242 West Fillmore Street 

Chicago 24 
RUDOLPH WURLITZER CORP. 
(4) 

North Ttmawanda 
New York 
LABEL "X" (23) 

155 East 24tJi Street 
Nt'w York 



All -Time Juke Box Favorites 



(The million-record sellen 



One-Stops 



• Continued from page 84 



RiKk Island 

Van Goors Record Shop 

1 23 l»ih St. 
Spriniificid 

Melody I.ane Record Shop 

125 N. 6ih 

lite Pluller 

208 S. 4th St 
INDIANA 
Huniington 

Music BoK 

544 N. Jcvcrson 
Indiitnapolit 

DuchcKK Record Shop 

809 N. DcU St. 

Fountain Square Music 

1123 Shelby St. 

One Slop Record DisU. 

1.125 N. CiipKol A*c 

IOWA 

Des Moine* 

Frrtnk'K One Slop 

S.W. 7lh and InJianoU Road 

KANSAS 

Wichita 

Harry St. Rcv:ord Shop 

104 E. iliirry SL 
LOIISIANA 
Baton Rouse 

Record Hcndgkiiinen 

IdlO North SU 
LaiayeUe 

SliisEi Boitrdrcaux Muflc HOOM 

1006 Cameron 
Lake Charles 

Khory's Record Shop 

328 Railroad Ave 
Ne* Orleans 

Franks Record Shop 

3J8 S. Rampart St. 
Shrc»cpt>rl 

Siaru Record SHop 

728 Texas 

MALNE 

Banuor 

Viner Music Co. 
Pickering Squ^rs 

MARYLAND 

Baltimore 

Barneil DM. Co. 
2?66 Mulison Art. 
Chrii Novelty 
806 St. Paul St. 
Irving Music Co. 
3042 14lh SL, N.W. 
Musical Sales 
140 W. ML Royil An, 



Super Mu^c 
570 N. Gay Sl 
Super Music 
c/o Chrts Novelty 
806 S(. Paul Si. 
Wollnian's Mu^ic 
lyi S. Broadway 

.MASSACHUSETTS 
Alliton 

DiL-k's Record 

29B Lincoln SL 
Boiilun 

Bmton Record DiSL 

1.137 Washinslon SL 

MICHIGAN 

Detroit 

AniEDit Sales Co. 

2616 Puritan 

Music Syilems 

10217 Linwood 

Stale Song 

2432 HastinRi 
Dcnutd 

StaicAide Record Bat 

SI4 Lenawee 
FHol 

Recent Record Shop 
902 N. Satiinaw SL 

MINNE.SOTA 

Minneapolis 

A<mc Novelty Co. 

257 Plymouth Ave.. N. 

Advance Sales 

1313 Tbird Ave. 
St. Paul 

Auloinatjc Gamei Supply Co. 

302 University Ave. 

Lubeau Novelty Co. 

1946 University Ave. 

MISSISSIPPI 

Biloii 

Epan's Gifts and Siindrie Shop 

1350 W. Howard Ave. 
Jackson 

Capital Mu«)c Co. 

135 E. Amito SL 
McComb 

Modern Appliance A Musk Co. 

103 N. Broadway 

MISSOURI 

Kantas City 

One Stop Phoao 

316 W. I2th 
SL Louli 

Laclede Music Slors 

4060 Laclede 



TITLE and ARTIST LABEL 

Aiii»pol»^Jimmy Doney Decca 25120 

Anna — Sylvano Mangano M-G-M 1 1457 

AmWetwy Some— Al Jolsoo Decct 23714 

A-ytlme— Eddie Fisher RCA Victor 20-1359 

Biillerina— Vaughn Monrx>c RCA Victor 20-2433 

Bwanse— Perry Como RCA Victor 20-2653 

Because of You— Tony Bennett Columbia 39362 

Bm- Barrel Pulka— Will Glahe RCA Victor 25-1009 

Becht the BcRuloe— Artie Shaw RCA Victor 20-1551 

Be My Lore— Mario Lanza RCA Victor 10-1561 

Blue Shirt Waltz— Frank Yankovic Columbia 12.534 

Bine Tavo — Lefoy Andcrsoa Ilecca 27875 

Bovquel of RoMS—Eddy Arnold RCA Vidor 20-2806 

Booftlc WiKWie— Tommy Dorsey RCA Victor 26054 

Butttmn and Bow*— Dinah Shore Columbia 38284 

Caltfomla Here I Come— Al Jolson Decca 23612 

ChaltanooiEH Choo Cboo— Glenn Miller RCA Victor 20-2410 

ClMtlanoocle Shoe Shine Boy— Red Foley Decca 46205 

Cboo Choo Ch" Booirf^Louis Jordan Decca 2.1610 

CIrfctrlbIn— Harry James Columbia 37141 

Corklalb for Two— Spike Jonet RCA Victor 20-1628 

Conw Om-\ Mj House — Rosemary Clooney Columbia 1383 

CnildiiK Down Ibe River- Blue Barron M-G-M 10346 

Cry— Johnnie Ray Columbia 39639 

Cry of tkr WIU CnoM— Frankic LaInc Mercury 3363 

IVrf> Im die Heart of Tcuu— Horace Hcldt. Columbia 36323 

Doat Fence Me In -Bin^ Crosby... Decca 23484 

DoB*t Let Ike Stan Gel la Your Ey«»— Perry Como.. 

: RCA Victor 20-5064 

Glow Wonn— Mills Brothers Decca 2«384 

GoodnlKbL Irene— Weavers Decca 27077 

Gjpsy— Ink Spots Decc-a 23936 

H«ttr1arbe«-Ted Weems Decca 25017 

How Hleta Ibe Moon— Les Paul-Mary Ford Capitol 1451 

HMbba Hubba (DIt Von Lalir)- Perry Como 

RCA Victor 20-1750 

I Apolodu— Billy EeknUne M-O-M 10903 

I Belle**— Frankie Laine '.Columbia 39938 

I Went to Your Weddlm— Patli Paice... Mercury 5899 

If 1 Knew You Wer* Comhi*— EJIeen Barton Mercury 5392 

l*m LooklBK Over a Four Leaf Clova^An Mooney.M-C-M 10119 

I'm Walkina Behind Yon— Eddie Fisher RCA Victor 20-3293 

In the Mood-Olenn Miller RCA Victor 20-1753 

Into Encb Life Some Rain Musi Fall— EIU Fitzscrald-lnk 

Spow Decca 23356 

It's hi tbc Book— Johfwty Slandky Capitol 2249 

r«e Heard Titat Som Before— Harry James Columbia 37521 

Jerebel— I-rankie l.aine C^olumbia 39367 

JInilc, ianictc. Jtasle— Kay Kyser Columbia 36604 

Jnttpin' live— Cab Calloway Columbia 5003 

KiUanMioo— Glenn Miller RCA Victor 27-0026 

Kaw-Llta— Hank William M-G-M 11416 

Laam — Woody Herman Columbia 36785 

Uttlc Bird ToM Me. A— Evelyn Knight I>ecca 24514 

LovcliesI NIgM of tkc Year— Mario Lanza.. RCA Victor 10-3300 

Lovc^kk Blues— Hank Williams M G-M 30636 

Lucky Old S*m — Frankie Laioc Mercury 5316 

Maas-selle— Art Lund M-G-M lOOlI 

Manana— PcnKy Lee Capitol 15484 

Marie — Tommy Dorsey RCA Victor 25523 

Maybe You'll Be There— Gordon Jenkins Decca 24403 

Moekint Bird HID— Les Paul-Mary Foid... Capitol 1373 

Mule Train— Frankie l.aine Mercury 5.U5 

-M) FoolUh Heart— Billy Eckstlne M-G-M I062J 

My Heart Cries for You— Guy Mitchell Columbia .19740 

Nature Boy— Niit (Kinii) Cole Capitol 150S4 

Now Is the Hour— Binjt Crosby Decca 24279 

Oh— Pee Wee Hunt ^ Capitol 2442 

Oh. Johnny— Orrin Tucker Columbia 35228 

Oh. My Paiia— Eddie Fisher RCA Victor 20-5552 

One o'clock Jump — Harry James Columbia 37142 



excluding seasonal records) 
TITLE and ARTIST 



LABEL 



Paper DoB— Mills Brothers 

riflol Packtai' ManM— Al Dexier Columbia 37668 

PtrioMbc— CariTKn Cavallaro Decca 23791 

Prabe the Lord— Kay Kyser Columbia 36640 

PflBoaer of Love— Perry Como RCA Victor 20-1814 

Priwner-« Sonir— Vernon Dalhari RCA Victor 19427 

Raebw WHIi the Mno^VauRhn Monroe. .. -RCA Victor 20-2933 

Rw* to Riches— Toay Bennett Columbia 40048 

RaMonn^fcnc Austin RCA Victor 21334 

Ricochet— Teresa Brewer Coral 61043 

Rkkn In the Sky— Vaughn Monroe RCA Victor 20-3411 

Roae OUay— Kate Smith Columbia 36448 

Ram and Coca-Co4a— Andrews Sistcrs-Bin» Crosby. .Decca 25096 

Sam's Soac— Oary and Bini Crosby Decca 27112 

San Antonio Rose— Bob Wills Columbia 20033 

S«otlm««Ual Jonmey— Les Brown Columbia 37347 

.SciUlnMBtal Me— Ames Brothers Coral 60173 

Skanly Towa— Johnny Long Decca 23622 

.Sflw Haired Daddy— Gene Autry Columbia 20727 

Sin— Eddy Howard Mercury 5711 

Sllpplnx Aronad— Margaret Whitins-Jimmy Wakcly. .Capilol 1634 

Smoke, Smoke, Srooke— Ten Williams Capilol 1437 

Soac Fmm MonUn Rour*— Percy Faith Colombia 39944 

Sonny Boy— Al Jolson Decca 23614 

Bumk Amertca— Andrews Slsters-Bing Crosby Decca MS69 

SL Ccofic and Ike Df*|0«»c4— Stan Frcbcn Capilol 2596 

Slw l>wil— Ante Shaw RCA Victor 27230 

Sti^ Polka— Kay Kyser Columbia 37962 

Sncar Blaei— Clyde McCoy Decca 25014 

SnmrnH RMte Drive— Anle Shaw RCA Victor 26763 

Sunrise Serroule— Glenn MUler RCA Victor B-10214 

Swance— AI Jolson Decca 2370 

Sweet Ldwd— Ring Crosby ....Decca 25011 

9wli«lnt On a Mar— Bine Crocby Decca 27603 

TeU Me Why— Four Aces Decca 27860 

Temptaihw (Tlm-Taynkun)— Jo Stafford Capitol 1639 

Tennessee WaMj— Paiii Paec Mercuy 55.14 

Thafi Aawre- Dean Martin Capitol 2589 

Thai's My Desire— Frank ic Laine Mercury 5007 

The DocBie in the Wbtdow— Patti Page Mercury 70070 

Tie T*hi«— Phil Harris RCA Victor 20-3968 

There Arc Snrb Tblng»— Tommy Dorsey RCA Victor 27974 

The**, rve SaM It Acaln— Vaughn Monroe— RCA Victor 20-23SS 
There's a Star-Spanded Banner Waving Samewfcer c — Ellon 

Brilt RCA Victor B-9000 

TkrM LMth FIskta— Kay KyMr Columbia 36640 

"nrec n*Cleek In the Momlnic- Paul Whitemaa 

RCA Victor 18940 

Tin I WaltE Aimbi WHh Y«»— Teresa Brewer Coral 60837 

m Ow End or Thne— Perry Como RCA Victor 20-1709 

To Eaek His Own— Ink Spoa Decca 23615 

To Each His Ow»— Eddr Howard Mercury 3219 

Too Pat Polkn— Arthur Godfrey Cohimbia 38761 

Too Yonw— Nat (King) Cole Capilol 1449 

Twelfth Street itac— Pee Wee Hunt Capilol 15479 

Vaya Con DkM— Les Paul-Mary Ford Capitol 24K6 

Wabash Caanonbali— Roy AcufI Columbia 20197 

Wheel of Fortune — Kay Starr Capilol 1964 

When Yoa Were Sweet Sixteen— Perry Como. .RCA Viciof 20-2259 

WbHTcnroor Song— Binit Crosby Decca 23990 

Whisperiw!— Paul Whiicinan RCA Victor 18690 

Who Wouldn't Love Yon?- Kav Kyser Colombia 6061 

Why Don't Vou BeUcve Me?— Joni James M-G-M 11333 

Woodchoppcr't Ball— Woody Herman Decca 25079 

Woody Woodpecker— Kay Kyscr Columbia 38197 

Von Always Hurt the One You I.ove— Mills Brothers. .Decca 23930 

You Made Me Love Yoo— Al Jolson Decca 23613 

Yoa Made Me Love You— Harry James ..Columbia 39739 

VoB, Yoa. Yoa — Ames Brothers RCA Victor 20-5325 

You It Never Know- Dick Haymcs Decca 27235 

VoB're Breaking My Heart — Vic Damone Mercury 5271 

Your Cheating Heart- Joni James M-G-M 11426 



One Slop Record Servka 
2626 Olive Si. 
Uptown Music Store 
4936 Dclmar 

NFBRASKA 

Omaha 

Liebcrman Mu^ic Co. 
Mi» S. 25th 
One Slop Phono 
716 .S. I6t)i Si. 

NEW HAMPSHIRE 

Manchester 

Manchester Music Co. 
89 Manchester SL 

NEW JERSEY 

Elizabeth 

Melody Shop 

1184 Elizabeth Av«. 

Newark 
Belmont Record Shop 
268 15lh Ave. 
Dance Record DIM. 
1159 Broad Sl 
Hetl Top Records 
261 S. Orange Ave. 
A. Williams 
High St. 

Paisvnic 

Eddte Brill 
67 Garden St. 

NEW VriRK 

Albany 

Harper's 

121 N. Pearl SL 
Bronx 

Fulion Radio 

490 Clarmoni Parkway 

Brooklyn 
Town Hall 
188 Riverdale Ave. 

Buffalo 
One Slop Record Sales 
341 Niagara SL 

Far Rockaway 

Harlem Hit Parade 
2112 Ciiraga Ave. 



170-21 Jai 



1 Ave. 



New York Ciiy 
leslie 

639 lOlh Ave, 
Harlem River Record 
54 McCombs Place 

Rochester 

M. E, Silver Corp. 

c/o Columbia Music Stora 

77 Clinton Ave., S. 
Syracuse 

Wilson. Inc. 

310 S. Sallna 

Tuckahoe 

Book Brof. 

4 Depot Sq. 

NORTH DAKOTA 

Minot 
Northwest Piano Co. 
109 S. Mala SL 



1954 Juke Box Favorites 

(.\ccording to End-of-Year Recapitulation of Tlic Billboard's 

National Juke Box Chart) 
TITLE and ARTIST LABEL 

1. WANTE&— Perry Como , RCA Victor 5647 

2. SH-BOOM— Crew CuU Mercury 70404 

3. HEY. THERE—Rosemary Clooney ColumbU 40266 

4. LITTLE THINGS MEAN A 1X>T— Klily Kallea Decca 290.17 

5. MAKE mVE TO MK— Jo Stafford Columbia 40143 

6. CROSS OVER THE BRIDGE— Patll Page Mercury 70302 

7. 1 GET .SO LONELY— Four Knights Capitol 2654 

«. THREE COINS IN THE FOUNTAIN— Four Aces Decca 29123 

9. THIS OLE HOUSE— Rosemary Oooney Columbia 40266 

10. LITTLE SHOEMAKER— The Caylords Mercury 70403 

11. SECRET LOVE— Ekma Day Columbia 40108 

12. YOVNC AT HEART— Frank Sinatra Capitol 2703 

13. HERNANDO'S HIDEAWAY— Archk Bleyef Cadence 1241 

14. OH. MY PAP.A— Eddie Fisher RCA Victor 5552 

15. I NEFJ> YOU NOW— Eddie Fisher RCA Victor 5810 



Top Seasonal Standards 

(Nfillion-Selltng Records) 

TWe Artist IjdM 

All I WANT FOR CHRISTMAS Spike Jones RCA Victor 20-3177 

HhRE COMES .SANTA CLAUS Gcfw Autry Cohimbia 39463 

I SAW MOMMY KISSING SANTA CLAUS. Jimmy Boyd Columbia 39871 

1 YUST GO NUTS AT CHRISTMAS Yogi YorgesoO Capitol 781 

I LL BE HOME FOR CHRISTMAS Bing Crosby Decca 23779 

JINGLE BELLS Andrews Sisiers-Bing Crosby. .Decca 232JiI 

RUDOLPH. THE RED NOSED REINDEER. .Gene Aulry ColumbU 39463 

SILENT NIGHT Ring Crosby Decca 23777 

WHITE CHRIS-TMAS Bing Crosby Decca 23T78 

WHITE CHRISTMAS Frank Sinatra Columbia 38257 

WHITE CHRISTMAS Freddy Martin RCA Victor 27946 

WINIER WONDERLAND Andrews Si^ler*- 

Guy Lombardo Decca 23722 

EASTER PARADE .Harry Jamo .Columbia 36545 



OHIO 

Dayion 
ProyreWve Records 
953 Irou Sl 

Cincinnati 
Halper's 

132 W. Fifth St. 
One Slop Records 
9:lO Race SL 

Cleveland 

Hanklemaa Drug Co. 

2621 E. 9th SL 
Columbus 

Elite Records 

846 High SL 

Toledo 

Keller Radio 
902 W. Delaware 

OKLAHOMA 
Tulsa 

Bills Record Shop 
17 W. TUi 
T. Record Shof 
17 W. 7lk 



OREGON 

Eugene 

Thompson'.^ Mu^ic M.iri 

985 Wiilamctie Sl 
Portland 

Jean's Record Shnp 

2662 N.W. Vauthn St. 

Madrona Radio 

6. N. Broadway 
Sales 

H. W. Shoitriji 

42a Court Sl 

PENNSYLVANIA 
Danville 

James FoMci 

282 Mill St. 
Philadelphia 

Richloy Records 

3049 Kensington A- 

Slothkin's 

41st and Lancastei 

Trtesoobs 

4095 LancaMer Ave 

A. Williams 

1308 Columbia Ave. 



(Continued on page 142) 



MARCH 26, 1955 ' THE BILLBOARD MOA CONVENTION SECTION 87 




88 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



Her Ht3Nt%r Hit,.. 




Thanks, Ops, 
ior all 



JAYE P. 
ORGAN 



SINGS 



DANGER, 
HEARTBREAK 
AHEAD 



b/w 




SOFTLY. SOFTLY 



VICTOR 20-6016 



SMASH FOLLOW-UP TO 

THAT'S ALL I WANT FROM YOU 



VICTOR 20-5896 ' 



PERSONAL MANAGEMENT 

DURGOM-KATZ ASSOCIATES 



EXCLUSIVELY 



RCA Victor 



MERCURY ARTISTS CORP.^ 

730 Fifth Avenue 
New York City 



Copyrigh 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION M 



Record Distributors 

and Labels Thej Distribute 



ALABAMA 



Birmingham 

Oulf States Dlst. Co. 

700 Second Ave., N. 
Labels: Dec, Mon, WO, 

OOT. 

Interstate PbonogTaph 

Record Co. 
644 Second Atc.. N. 
Labels : Col, Cor, PS, 

Ron, Apo, All. Rud. 

zod, Brk. 
King R«cc»dB, Inc. 

701 Third Ave., N. 
Labels: Kng, Fed, X>el. 
B. p. McDavld At Co. 

Inc. 

1430 Second Ave, SO. 
Labels: RCA, Grv. 
Reld Dlst. Co. 
Labels: Rlv, OTJ, Con. 



ARKANSAS 



Little Rock 

Frank Lyon Co. 

a 10 E. Uarkliam St. 

Labels: RCA, Orv. 



ARIZONA 



Phoenix 

Old Timer Records 
3T03 N. Seventb St. 
Labels: FD ' 
J. E. Redmond Supply 

Co. 

(35 W. Uadlaon 
Labels: Dec 
13tb St. Record Bar 
IIM E. Washington St. 
Labels: Cha, RIH, Hwd 



GALIFORMA 



Berkeley 

W. U. Van Deren 
2806 San Pablo 
Labels : FD, KIs. WJ, 
Win, ROA 

Fullerton 

•Emerson C. Egbert 
657 N. Woods Ave. 
Labels: Bel 

\o» Angeles 

Ace Dlst. Co. 
2534 W. Pico Blvd. 
Labels: TNT 
Allied Music Sales 
2542 W. Pico Blvd. 
Labels: 7-11, Ala. Sco 
Int. Off, Der, Got, 
TC, Sav, Pea, Duk, 
Rma. Sdy. Tic, Fab, 
Abb 

California Record Dlst. 

Co. 

2962 W. Pico Blvd. 
Labels: FS, Fan, Old, 

Rud. PJ. Rlv, S&S. 

GTJ, Con 
Capitol R«cord Dlst. 

Corp. 
318 W. 15tb St. 
Labels: Cap 
•Wllllnm O. Dennis 
1528 Sllverlake Blvd. 
Labels: Bel 
Decca- Dlst. Corp. 
6750 Santa Monica 

Blvd. 
Labels: Dec 
Diamond Record Dlst. 
1819 W. Pico Blvd. 
Labels: Ced, Crl. Ron, 

GE. Pie. WJ, Win. Fla. 

Rep, Tlf 
'Charles Egbert 
1702 Sllverlake Blvd. 
Labels: Bel 
Pox Associates 
2Sig W., Seventh 
Labels: LA 
Jay Kay Dlst. Co. 
2980 W. Pico Blvd. 
Labels: X, Grv 
King Records Inc. 
3646 W. Pico Blvd. 
Labels: Kng. Fed. Del 
L. A. Music Sales 
2102 W. Washington 
Labels : Jub 
London Records Ol 

California, Inc. 
445 S. La Brea Ave. 
Labels: Lon 
Mercury Record Dlst. 
2958 W. Pico Blvd. 
Labels: Mon, Mer. WO, 

Clf 

L. J. Meyberg Co.. Inc. 
2027 S. FIgueroa St. 
Labels: RCA 
Modern Dlst. Co. 
2078 W. Pico Blvd. 
Labels: Cor, TP. Brk 
Record Merchandising 
Co. 

2580 W. Pico Blvd. 

Labels: Cdl, Vie, Old. 
Val. JD 

Sunland Music Co., Inc. 

1310 S. New Hampshire 

Labels: MGM. CRG. All, 
Pal. Ess, Zod. Dot, 
Cdc. RGA 

Ray Thomas Co. 

1601 S. Hope St. 

Labels: Col 

American Plastic In- 
dustries 

1622 E. 12th 

Labels: S & S 

North Hollywood 
*Louls Stumnan 
12811 Sylvan 
Labels: Bel 



Oakland 

Julian Brown Enter- 
prises 

5665 sh&rter Ave. 

Labels S Ae 8 

Chatton IMst Co. 

1S21 Grove St. 

labels: AU, Ch, Jub, 
Unl, FS. Che, Chs. 
Apo, Got. All. Der. TC. 
Ide. Pal. Pea, Duk. PJ. 
Bss. Zod, Fie. Dot. 
Rlv, Sta. Sun. Imp, 
Spe, Tru. GTJ, Con. 
JD, Val. Hwd, Grv. 
X. Fab. Abb 

•Wllll&m Mahon 

3758 Sllverwood Ave. 

Labels: Bet 

Panadena 

Four Star Sales Co. 
306 S. Fair Oaks 
Labels: Ran 

San Francisco 

Allied Music Sales 

371 Sixth St. 

Labels: Sdy, Abb. pab 

H. R. Basford Co. 

335 15th St. 

Labels: Col 

Capitol Records Dlst. 
Corp. 

512 Brannan St. 

Labels: Cap 

•George Brla 

2340 Francisco St. 

Apt. 303 

Labels: Bel 

Decca Dlst. Corp. 

525 Sixth St. 

Labels: Dec 

Delmar Dlstr. Co. 

1560 California St. 

Labels: ML 

King Records. Inc. 

665 Sixth St. 

Labels: Kng, Fed. Del 

London Record of Call' 
fornla 

725 Clementina St. 

Labels: Lon 

Melody Sales Co. 

444 Sixth St. 

Labels: Fan, CRG, 7-11, 
Ala. SCO, Int. Orf, 
WO._Mod, RPM, Pla, 
Mtor. GTJ, Clf 

L. J. Meyberg Co., Inc. 

33 Gough St. 

Labels: RCA 

New Sound Record Dlst. 

316 Sixth St. 

Labels: Ced 

Reider Torsen 

2080 15th St. 

Labels: Eso. Pmu. Wal 

United Music Sales 
Corp. 

440 SUth St. 

Labels: MGM. Cor. Oke. 
Mon. Ron. TP. S^v, 
Cdc, Brk, Rep. Epl 

Sun Valley 

•Milton Pollock 
10124 Elkwood 
Labels: Bel 

Van Nuys 
•Lloyd V. Thomas 
P. O. Box 462 
Labels: Bel 




Colorado Springs 
Ranger Records 
330 East Boulder St. 
Labels: Ranger 

Denver 

Boyd Dlst. Co. 
20 W. 13th Ave. 
Labels: Cap 
Davis Sales Co. 
1724 Arapahoe St. 
Labels; AU, Mon, PS. 

Ron. Lon, 7-11, Ala, 

SCO. Int, Orf. Old, 

RIH, Say. Fro, Pmu. 

Dot.- Wal. Ran, HR. 

Sue. WJ, WO, Win. 

Mod. RPM. Sun. Fla. 

Mtor, Cdc. GTJ. Con. 

Val. Hwd. Ady, Clf. 

Grv. X. Abb 
■Harold Ellenswelg 
543 Clayton St. 
Labels: Bel 

Hendrle & Bolthoff Co. 

1653 17th St. 

Labels: RCA 

Larson Dlst. Co. 

Wayne Clark 

400 Qui v as St. 

Labels: Cap 

Pan American Record 
Supply Co. 

1061 Champa St. 

Labels: M-G-M. Cor. 
Jub. GE. Fan, YP. 
CRG. Luc. Ebo. Ide, 
Pal. PJ. Ess, Rlv. Imp, 
Spe. Brk. S & S, ROA, 
JD. Tlf. Fab 

Mountain Dlst. 

3630 Downing St. 

Labels: Hwd 

Sweeney. B. K. Co. 

1601 23d St. 

Labels: Col. Oke, Epl 

Mountain Distributors 

3630 Downing St, 

Labels: Rep 



Ward-Terry Co. 

70 Rio Grande Blvd. 

Labels: RCA 




Bridgeport 

•Ellsworth Williams 
1651 Central Ave. 
Labels: Bel 



Hartford 

Capitol Records Dlst. 

Co. 

25 Pleasant St. 
Labels : Cap 
Decca Dlst. Corp. 
252 FarmlngtOQ Ave. 
Labels : Dec 
Seaboard Dlst. Co. 
796 Albany Ave. Rear 
Labels: Cor, At], Unl, 

Ron, Dan, TAR, Brk. 

Val. Hwd, Sdy, Ben 
Stern St Co. 
209 Walnut St. 
Labels: Col 
TTansdlsc Corp. 
12614 Windsor St. 
Labels: X, Grv 

East Hartford 

Eastern Distributors 
777 Connecticut Blvd. 
Labels: Abb. Fab 
Malverne New England 
737 Connecticut Blvd. 
Labels: Jub. Mon. FS. 

Der. TC. Pal. Ess. Zod, 

Dot. WO. Imp, Cdc. 

OTJ, Con, Clf 
Radio & Appliance 

Dlstrs.. Inc. 
673 Connecticut Blvd. 
Labels: RCA 

West Hartford 

John C. Warner 
124 Elmfleld Ave. 
Labels: Cap 

New Haven 

Plymouth Electric Co, 
393 Chapel St. 
Labels: M-G-M 



ffASlllSICTOS.D.C. 



Quality Music Co. 
1832 Seventh St.. N.W. 
Labels: Che. Chs, RIF. 

Hwd 
Schwartz Bros. 
2931 12th St. N.B. 
Labels: Atl. Mon. FS. 

Ron. TP, 7-11. Ala. 

SCO. Int. Orf. Pmu. 

Gat. Ky. Hal. WO. 

8 & S, Clf 
Southern Wholesalers, 

Inc, 

707 Edgewood St., NJ;. 
Labels: RCA. Grv 



FLORIDA 



Jacksonville 

Blnkley Dlst. 
50 Riverside Ave. 
Labels: M-G-M. Lon. 

7-11. Ala, Sco. Int, 

Orf. Nas. Exc. Apo. 

Rep. RIH. Sav, Pea. 

Duk. Her, Abb, Fab, 

Hlc. Ben. Sdy. Hwd, 

Val. JD. X 
Distributors, Inc. 
555 Osceola St. 
Labels: Oke. Col 
King Records Inc. 
302 Park Ave. 
Labels: Kng, Fed. Del 
Pan-American Dlst. Co. 
90 Riverside Ave. 
Labels: Unl. FS. Che, 

Chs. Ded. Got, TC. 

Dev. Pal. Ess. Zod. 

Dot, Mod. RPM. Sun. 

Fla, Mtor. Cdc 
Taran Dlst. Co. 
c/o Pan American 
90 Riverside Ave. 
Labels: GE 

Miami 

American Dlst. Co. 
505 W. Flagler 
Labels: Gly. Roc. Mon, 

Ron. Pan, WO, GTJ, 

Con 

Blnkley Dlst. Co. 
301 S.W. Sixth St. 
Labels: Atl. Lon. 7-11, 

Ala. Sco, Int. Orf, 

Nas. Exc, Pea, Duk. 

Her, Rep, Sdy, Hwd. 

Val, JD. X 
Brooke Dlst. Co. 
412 S.W. Eighth Ave, 
Labels: Dec, RCA. Cor 
European Phonograph 

Co. 

1606 S.W. Eighth Ave. 
Labels: Dan, Rud 
Florida Record & Music 
Co. 

763 S.W. Eighth St. 
Labels: Cap 
King Records, Inc. 
404 S.W. 8th Ave. 
Labels: Kn«. Fed. Del 



•Joe ColOBl 

4631 N.W. Fifth St. 

Labels: Bel 

Mercury Record Dlstrs. 
412 S.W. Eighth Ave. 
Labels: Mer, Hit 
•Fran Murphy 
3626 S.W. 83d Ave. 
Labels: Bel 

Pan-American Dlst. Co. 

3401 N. W. 36th St. 

Labels: Unl. Che, Chs, 
Der, Got, TC, Dev. 
Pal. Ess. Zod, Fie. 
Dot. Mod. RPM. Sun, 
Fla. Mtor. Cdc, Oke, 
Epl. Clf, Tlf. Fab 

Sea Coast Appliance 
Dlstrs., Inc. 

Box 821 

Labels: RCA, Grv 
Stone Dlst. Co. 
505 W. Flagler St. 
Labels: CRG 
Top Tune Record Dlst. 
Co. 

3201 N.W. Seventh St. 
Labels: Cha, Jub. All, 

Imp. Spe. Brk. Tru 
Watson Triangle Co. 
635 S.W. First Ave. 
Labels: 8 it B 

St Petersburg 

Bert Stoddard 
1609 29th Ave. N. 
Labels: Hor 

Tampa 

E. W. Kersey 
P.O Box 10338 
Labels: Old 



GEORUA 



Atlanta 

■ All State Record Dlst. 
220 Courtland St.. N.E. 
Labels: Abb, Fab 

Capitol Records Dlst. 
Corp. 

535 Courtland St. N.E. 
Labels: Cap 
Decca Diet. Corp. 
152 Alexander St. N.W. 
Labels: Dec, Cor 
Dixie Dlst. Co. 
445 Edgewood. S.E. 
Labels: Cly. Roc. Olte. 

Jub. GE. Rep. BR. 

Nas. Exc. Her, Pab. 

Epl. Clf 
Electric Sales Service 

Co.. Inc. 
209 Walton St.. N.W. 
Labels: Col 
King Records, Inc. 
379 Edgewood Ave.. S.E. 
Labels: Kng, Fed. Del 
Record Distributors 
1923 Pcachtree St. 

N.W. 

Labels: Old. WJ. Win 
Southland Dlst Co. 
441 Edgewood Ave.. S.E. 
Labels: M-G-M. Atl, 

Cha. Unl. Mon. FS. 

7-11. Ala, SCO. Int. 

Orf, Che, Chs, Der, 

Dev. RIH. Sav. Pal. 

Pea. Duk, Ess, Dot, 

WO. Mod. RPM. Sta, 

Sun, Imp. Spe, Fla. 

Mtor. Cdc. RGA. Tru. 

Abb. Hlc. Sdy, Hwd. 

Val. JD, X 
Yancey Co.. Inc. 
1500 Northslde Dr. 

N.W. 
Labels: RCA, Grv 

Chamblee 

•Charles Vlnnlng 
4841 Durden Dr. 
Apt. 10 
Labels: Bel 

Decatur 

•Robert C. Atwood 
1253 Church St. 
Labels: Bel 

La Grange 

Trepur Records 
Route 3 
Labels: Tre 



IDAHO 



Boise 

Discus Record Supply 
817 N. 10th St. 
Labels: Crl. GE, FS. Luc 



ILLIKOLS 



Cliicago 

Advance Dlst. Corp. 
3257 W. Montrose Ave. 
Labels: KU, Old. Ide, 
Win 

Aristocrat Dlst. Co. 
750 E. 49th St. 
Labels: Jub. Dot 
K. O. Aflher 
9232 S. Dorchester Ave. 
Labels: Ced. ML. CRG. 

Eso, Pmu, Wal, Rlv 
J. F. Bard Co. 
220 W. Locust St. 
Labels: Ron 



Bee Dlstrs. 
9813 Greenwood 
Labels: Clo 
Brason Associates. Inc. 
945 W. George St. 
Labels: WP. S & S. RGA 
Bronzevllle Dlst Co. 
4307 S. Parkway Blvd. 
Labels: JD 

Capitol Records Dlst. 
Co. 

1449 S. Michigan Ave. 
Labels: Cap 
Coral Records. Inc. 
161 W. Huron St. 
Labels: Cor. 7-11. Ala. 

SCO, Int. Orf. Dan. 

Brk 

Decca Dlst. Corp. 
153 Huron St. 
Labels: Dec 

Frumkin Soles Co. 
2007 S. Michigan Ave. 
Labels: FD. Mon, Vie, 

Crl, GE. Ron, Fan. 

Luc, Apo. Bud. Fro. 

Joe, Plk. Gat. Ky. 

PJ. Fie. HR. WJ, Wo. 

Rep, GTJ. Con. Abb. 

Aud. Sue 
•William Prosolone 
5013 N. Ashland Ave. 
Labels: Bel 
Jay Jay Record Dlst. 

Co. 

845 N. Ashland Ave. 
Labels: TAR 
King Records, Inc. 
2137 S. Michigan Ave. 
Labels: Kng. Fed, Del 
James H. Martin Co. 
Inc. 

1343 S. Michigan 
Labels: M-G-M. Cdl. 

Atl. Jub. Dom. FS. 

Lon. All, Der. Dey. 

Pal. Her, Ess, Zod. 

Dot. Cdc. Fab. Ben. 

Val 

•Gilbert Keen 

7740 Clyde Ave. 

Labels: Bel 

RCA Victor Dlst. Corp. 

445 N. Lake Shore Dr. 

Labels: RCA 

M-S Dlst. Co. 

2009 S. Michigan Ave. 

Labels: X, Hlc, Grv, Clf. 

Tlf. Fab 
•Rinaker Tavlor 
12722 S. Wallace 
Labels: Bel 
•Angelo Salvlnolo 
4145 W. Arthington 
Labels: Bel 
Sampson Co. 
2244 S. Western Ave. 
Labels: Col 
Sheridan Record Dlst. 

Co. 

1151 E. 47th St. 
Labels: Gly, Roc. Cha, 

Nas. Exc. Dem. Sav. 

Rma. Tic. Mod. Sun. 

Imp. Spe. Fla. Mtor 
United Record Dlst. Co. 
4804 Cottage Grove Ave. 
Labels: Oke. Unl. Apo. 

Ats. Got. TC. RIH. 

Pea. Duk. RPM. Sta. 

Tna. Epl. Hwd 

Cicero 
'George Cusiek 
1342 Austin Blvd. 
Labels: Bel 

Lombard 

•Stan Eric Rcdig 
143 W, Sunset 
Labels: Bel 

Palos Heights 

•George Mitchell 
11933 S. 7l8t Court 
Box 807 
Labels : Bel 

Palos Park 

•Arthur A. Hanson 
11935 3. 86th Ave. 
Labels: Bel 

Peoria 

Decca Dlst. Corp. 
106 E. State St. 
Labels: Deo 

Klaus Radio Sc Electric 
Co. 

707 Main St. 
Labels: RCA 

Quincy 

Midwest Recording Co. 
615 Hampshire St. 
Labels: Ats 



INDIANA 



Indianapolis 

Associated Dlstr tbutora 
210 S. Meridian St. 
Labels: RCA 
Indiana State Dlst. Co. 
1511 E. Michigan St. 
Labels; Gly, Roc, Cor. 

Atl. Cha. Unl. GE. 

FS, 7-11, Ala, Sco. 

Int. Orf, Nas. Exc, 

Got. TC. RIH, Sav. 

Ess, Dot, Pea. Mod. 

RPM, Sta, Sun. Spe. 

Fla. Mtor. Cdc. Brk. 

Rep, Abb, Fab, Sdy, 

Hwd, Val, JD 



C. M. Lawson 
139-41 W. 34th St. 
Labels: Old. WJ 
•Hal Miller 
4255 Norwaldo 
Labels : Bel 
Peaslee-Oaulbert 
1401 Stadium Dr. 
Labels: Deo 
Radio Dlst. Co. 
P.O. Box 1298 
Labels: Cap 
Radio Equipment Co. 
Inc. 

1010 Central Ave. 
Labels: Col. Oke. Epl 

South Bend 

South Bend Radio Dlst. 
432 Carroll St. 
Labels: Cap 



IOWA 



Davenport 

RCA Victor Dlst. Corp. 
1235 W. Fifth St 
Labels: RCA 

Des Moines 

Decca Dlst. Corp. 
1217 High St. 
Labels: Dec 
Frank's One-Stop 
S.W. 7th and Indlanola 
Rd. 

Labels: Sdy, Hwd 
Glf ford -Brown, Inc. 
1326 N. Walnut 
Labels: Cap 



KANSAS 



Kansas City 

RCA Victor Dlst. Corp. 
Fairfax & Funston Sts. 
Labels: RCA 

Mission 

Mlsolon Recdrd Shop 
5908 Woodson Rd. 
Labels: Sdy 

Wichita 

Campbell Carle Co, 

210 S. Emporia 

Labels: All. Val 

Irwin's Dlat. Co. 

106 S. Grove 

Labels: M-G-M. Mon. 
GE, FS. Old. WO, 
RGA. Abb, Fab, JD 



KENTl'CKY 



Louisville 

Ewad Distributing Co. 
309 S. Ninth St. 
Labels : RCA 
Foster Dlst. Co. 
409 W. Main St. 
Labels: Cap 
Peaslee-Oaulbert 
226 N. 15th St , 
Labels: Dec 
Sutcllffe Co. 
6809 W. Main St. 
Labels: Ccl 



LOUISIANA 



New Orleans 

Wm. Amann Dlst. Co. 

042 Baronne St. 

Labels: Gly. Roc. 
M-O-M. Lon. TP. Nas. 
X, TNT. Pab 

A-1 Records Dlst. Co. 

640 Baronne St. 

Labels: Oke, Atl, Chs, 
Che, Apo, Pea. Duk, 
Mod. RPM, Spe. Fla, 
Mtor. Abb, Epl, Sdy, 
Hwd 

DeccA Dlst. Corp. 

Exc. Rep 
517 Canal St. 
Labels: Dec. Cor 
Interstate Electric Co. 
1001 S. Peters St. 
Labels: Col 
King Records. Inc. 
814 Carondelet 
Labels: Kng. Fed, Del 
Mallory Dlst. Co. 
630 Baronne St. 
Labels: Cap, Dot, Hlc 
TV Sl Appliance Dlst. 
500 N. CarroUton Ave. 
Labels: RCA, Grv 

Shreveporl 

Interstate Electric Co. 

of Bhreveport. Inc. 
RCA Victor Record Dtv 
P.O. Box 1094 
Labels: RCA. Grv 
St-an's Record Shop 
728 Texas Ave. 
Labels: Cha. Apo. RIH, 

Mod. RPM, Sun, Imp. 

Pla, Mtor. TTU, Pea 
Wholesale Dlst Co. ' 
2608 Southern Ave. 
Labels: Dec 



M.AINE 



Portland 

Commercial Dlstrs. 
35 Commercial St. 
L.ibels: RCA 
Phllco Wholesalers. Inc. 
019 Congress St. 
Labels: Col 



MARYLAND 



Baltimore 

Llpman Dlst. Co. 

2103 Garrison Blvd. 

Labels: Lon 

Barnett Dlst. Co. 

2566 Madison Ave. 

Labels: Unl. Lon, CRO, 
BH. Apo, Ata. Oat, 
Ky, Tic. Rma, Bta. 
Tru 

•Harrv Blumberg 
3807 Oakiord Ave. 
Labels: Bel 

D & H Distributing Co. 

25 S. Liberty St. 

Labels; RCA. Grv 

Decca Dlst. Corp. 

818 Madison Ave. 

Labels: Dec 

Glmbel Bros.. Inc. 

3531 Belalr Rd. 

Labels: M-O-M. ROA. 
GTJ, Con. Oke, Bpl. 
ROA 

Kay Gee Dlst. Co. 

201 E. Mt. Royal Ave. 

Labels: Ebo, Rlv 

King Records, Inc. 

34 S. Eutaw St. 

Labels: Kng, Fed, Del 

Mangold Dlst. Co. 

215 S. Eutaw St- 

Labels: Cdl. Ced. DC. 
Loo. Dom, Nas, Exc, 
Che. Chs. Dev. BIH, 
Rud, Pal. Her, Eaa, 
Fie. Sou. HR. Sue, 
Mod. RPM, Imp. Spe, 
Rep. Hwd. Sdy, Tlf, 
Aud, Abb, Ben 

Nelson 8: Co.. Inc. 

1000 S. Llnwood Ave. 

Labels: Cap 

Joe. M. Zamolskl Co. 
110 S. Pnca St. 

Labels: Col 



The Record Shop Dlst. 
Labels: HR Sue 

Hyattsvitle 

•George Swallow 
1-1420 Kanawha St. 
Labels: Bel 




Allttton 

Peter FlBChler 
10 AllHton St. 
Labels : Ced 
Redd Dist. Co. 
298 Lincoln St. 
Labels: Wal 



Boston 

ABC Dlst. Co. 
1267 Trcmont St. 
Labels: All. GTJ, Con 
Allied Appliance Co. 
Ill Berkeley St. 
Labels : Col 
Decca Dlst. Co. 
138 Ipswich St. 
Labels. Dec 

C & C Distributing Co. 
44 Gninnboro St. 
Labels: Kng. Fed, Del 
Capitol Records Dlst. 
Co. 

273 Huntington Are. 
Labels: Cap 
College Music Dlst. Co. 
338 Massachusetts Ave. 
Labels: Gly. Roc. Jub. 

Unl. 7-U, Ala. Sco. 

Int. Orf, Apo. RTH. 

PJ. Dot, Spe, Pea 
Music Suppliers of New 

England 
263 Huntington Ave. 
Labels: Cdl, Jub. Mon. 

M-G-M. Dom. PS, 

Ron. Pal, Dan, Der. 

TC. Dev. Ess. Zod, 

Dot. WO, Cdc. Val. 

Tlf. Ben, Hlc 
Mutual Dlst. Co. 
1259 Tremont St. 
Labels: Cor. Lon, TP, 

CRG. Eso, Pmu. Pie. 

Rlv. Sun, Brk, ROA, 

eSi3. Rep. Clf. Aud 
Records. Inc. 
255 Huntington Ave. 
Labels: Okey, AU, Cha. 

Pan. Che. Chs, Apo. 

Ats. Sav. Mar, Wal. 

Rma. Tic. Sta. Imp. 

JD. Hwd. Sdy, Epl, 

Abb. Fab 
•Moe Shapiro 
P.O. Box 143 
Station A 
Labels: Bel 
Transdlsc Corp. 
c.'o Records. Inc. 
225 Huntington Ave. 
Labels: X, Orv 

East BoHton 

•Mario Sozlo 
961 Saratoga St. 
Labels: Bel 

Cambridge 

The Eastern Co. 
620 Memorial Drive 
Labels: RCA 

(Cont. on page 144) 



90 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



PHONOS-HI Fl 



'By STEVE SCHICKEL ■ 



JENSEN SPEAKER SYSTEM 
CONNECTS TV WITH PHONO . . . 

A new two-way sp«?aker system desij^ed for iLse 
with table mcxlcl TV sets was uniiounced by the 
Jensen Manufacturing Company. Chicago. The 
system can he used in conjunction with a record 
player as well. The television duettes have a three- 
position switch which allows for the set speaker to 
be used alone, the new system to replace the set 
speaker, and the last position allows for the system 
to connect with a record changer or tuner. It was 
announced that the tliree-position switch will also 
give dealers an opportunity to Rive effective demon- 
strations of the new system. The firm has already 
sent out samples to its hi-fi wholesalers with a notice 
that promotion kits on the imit will be available. 
Promotion on the unit is scheduled for April 1. Two 
models of the new svsleni will Ix* avaihmle shortlv. 
Model DU-5()() will list at $85.50 in limed oak and 
brass haitpin legs, and at SS2.50 in ribboned mahog- 
any and brass ferruled wood legs. Model i>U-4(K) 
win list at $49.50 in blond or mahogany with match- 
ing wooden legs. Botli models will accommodate 
table top TV sets on its table top surface. 

HALLICRAFTERS SETS 
TRAVEL PROMOTION . . . 

The HuUicrafters Company announced its second 
annual travel promotion for distributor sales person- 
nel and their wives. The promotion this year is 
being callfnl the Cuba Adventnrama and offers 50 
week-long, all-expense trips to Cuba as prizes. Tji** 
50 winners will he picked from salesmen who score 
the highest over-tjnota sales percentages for selling 
Halliciafter high-fidelity unit, television set or radio. 
The contest beguis immediately and runs until June 
Is. Only salesmen from distrihutorsbii>s which meet 
their quota are eligible. Winners will leave for 
Cuba as soon as possible after announcement of the 
winners. Included on the itinerary are Havana, 
Moro Castle, \'aradero Beach and Miami. 

EF&EM GROUP MULLS INDUSTRY 
EDUCATIONAL PROGRAM . . . 

Members of the Electronics Parts & Equipment 
Manufacturers* Association are mulling over plans 
which are intended to set up either. a scholarsliip 
plan or an industry educational program. One plan 
calls for establishment of an educational program, 
tuition free, for distributors, to be set up at univer- 
sities having evening schools. Course would include 
selling, business administration, cost accounting, 
business economics and allied subjects. The second 



plan involves establishment of scholarships for eli- 
gible seniors majoring in business administration. 
The joint committees of tbe association recom- 
mended tlic educational program rather than the 
scholarship program be adopted. The recommenda- 
tions will be submitted to the full membership of 
the association for approval. 

PENTROX TO GIVE FREE 
TAPES WITH RECORDERS ... 

Ten free rolls of tape, plus accessories, with each 
purchase of a Pentron taiie recorder will be tlie 
theme of a new program by the Pentron Corporation 
which is designed to give dealers a fighting chance 
against discount houses. The offer wliich will be 
offered single purchases will give the dealer 

an opportunity to advertise $53 worth of tape and 
accessories free with purchase. The firm also an- 
nounced that it will expand its number of photo- 
graphic distributors even while recognizing that sales 
thru these outlets have dropped from 75 per cent 
to the present 20 per cent in four years. The firm 
had hoped to display its tape cartridge playback 
imit at the IRE show in New York this week. 
However, due to technical difficulties, the unit will 
be on display at the May Parts Show in Chicago. 
The IRE show will, instead, see Pentron dLspluving 
its new six-channel recorder. Model SCD, which 
will retail at $3,000. ThLs imit is the outgrowth of 
the All Electronic Orchestra exhibit which traveled 
the coxmtry for Pentron. - 



NEWS SHORTS OF PEOPLE^ 
PRODUCTS AND EVENTS . . . ' * 

In a speech before the Electronic Products Man- 
ufacturers' Representatives in Chicago, Dr. E. A. 
Schulz stated: "It will be about 10 years before it 
is possible to shoot movies on a portable tape ma- 
chitie for replay on a televLsion set. He also said 
that the Armour Research Foundation is currently 
working on a magnetic recording head which drives 
the speaker without tubes placed between the two 
units. . . . E. R. Rutledge, lx>ng Island, New York, 
has been named Eastern regional manager for the 
Hallicrafters Company, for the marketing of phono- 
graphs, radio and television. . . . Motorola has ap- 
p<Mnted Arizona Distributors of Phwnix to handle 
its products in the Phoenix area, effective March 15. 
. . , Motorola has begim a full-scale merchandising 
program to promote its new line of portable radios. 
The new line features a series of unbreakable steel 
cabinets and the Roto-Tenna, a rotating antenna 
located jn the handle. 



LINER NOTES 



•By IS HOROWITZ - 



PHONOTAPES GETS FULL 
FOLKWAYS LIBRARY ... 

Phonotapes, new firm nm by Gene Bnick. has 
acquired the tape rights to the entire Folkways 
library. The dlskery, headed by Moe Asch. has 
issuca some tapes during the past year, but all new . 
ones will now be channeled thru Plionotapes. The 
Rnick outfit, meanwhile, is planning to duplicate 
all its tapes on 3^ i.p.s.. as well as 7V^. The 
slower-speed reels will retail at $8.95 per hour of 
nmning time. 

CAPITOL BEGINS ISSUE OF 
EUROPE-CUT DISKS ... 

The first of a series of European-cut recordings, 
produced under the direction of John Culshaw, arc 
now moving out to the trade from Canitbl Records. 
Initial disks feature performances of Brahms' "Ger- 
man Requiem" and Dvnark's Cello Concerto, the 
latter with Andre Xavarra as soloist. 

Tho the series was to have been a hmg-term 
effort, there is now some question if it will be 
continued. The arrangements were made before the 
purchase of Capitol by Electric & Musical Indus- 
tries. The latter operation, of course, has its own 
recording facilities in abundance in Europe. 

In any case, Capitol has a number of recordings 
in tbe can resulting from the Culshaw program 
whidt it will release periodically thru the remainder 
of this year. 

M-C-M TO ISSUE MORE 
HOVHANESS WORKS ... 

More Ilovhaness is due from M-C-M, which 
lately has been issuing a number of recorded works 
by tlic American composer. Due out s(x»n is a disk 
offering the incidental music from Hovhaness* "The 
Flowering Peach," coupled with the choreographic 
works "Is There Survival" and "Orbit No. 1." All 
are conducted by Hovhaness himself. Other disks 
being readied by M-C-M include new entries by 
pianist Willi;im Masselus and tlie Cuilet String 
Quartet. 

ROOST FORMS LEGEND 
•CLASSICAL* SUBSID . , , 

Roost Records, fa zz- specializing indie, has 
formed a new sul>sidiary label, Legend, for works 
of a more "classical" nature. The first release on the 



new label will Ije a 23-rainute work, "Amiotations 
of the Muses." written by the avant-garde arranger- 
composer Johnny Richards. The work employs a 
niunber of Symphony of the Air memlwrs and fea- 
tures guitarist Johnny Smith. 

VOX LONG-CONUNG PLUSH 
HI-FI PACKAGE DUE . . . 

Vox' long heralded plush hi-fi package is finally 
due out next week. And the label is also readying 
its latest boxed set of baroque music, a tradition 
now at the firm. This will be a set of 12 violin 
concertos by \*ivaldi, "II Cimento dell' Annonia e 
deir Invensions." Op. 8. Included is the familiar 
"Four Seasons." 

Perfoi-mers are the same featured itt the earlier 
\'(>x "La Stravagnaza" and "LTslro Armonica" pack- 
.tges. Elaborate notes are by Dr. Joseph Braun- 
stein, of the New York Public Library. 

VUSS PRICE SINGS FOR 
MLXED CROWD IN SOUTH . . . 

Soprano Leontyne Price set a precedent in 
Laurel, Miss., recently, when the first mixed concert 
audience of Negroes and whites to assemble in that 
Southern community turned out to hear her in a 
recital. Proceeds of the recital were turned over to 
a local hospital. 

ANGEL SETS TAGLUCCT 
WITH MISS CALLAS . . . 

Angel Records has another three-sided LP in 
the works. This is a new La Scala recording of 
"Pagliacci," with Maria Callas in the cast. The 
company will offer the set two ways— as a twtt-dtsk 
package (one side blank) at a reduced price, and as 
three LP set which also will include Angel's earlier 
three-sider, "(Tavalleria Rusticana." Price of the 
latter, with two librettos, will be $15.98. 

MAJOR AND \nNOR 

Wilma Cozarl and David Hall, of Mercury, will 
be in Detroit next week for sessions with the Detroit 
S>niphony under Paul Paray. In a week or so the 
label will issue the first available recording of 
Respighis "Veterate di Chiesa" ("Church Win- 
dows"), coupled with the composer's "Feste Ro- 
mane." . . , Capitol has signed harpsichordist Sylvia 
Marlowe. 



Classical Best Sellers 
(All Categories) 

Recor<]s %n ranked tn order of their nitlon.1 sate, itrciutb 
Bl the retail level, without regard to musical catcxory or dau 
of release, as dctermliMd bt . •or.«T of classical dealers in all 
ker markets. 



1. 6fFENB,^CH: GAITE PARISIENNE; MEYER- 
BEER: LES PATINEURS - Boston Pops Orchestra 
(Fio<llor) RCA Victor I.M 1817 

2. RIMSKY-KORSAKOFF: SCHEHERAZADE - Pliila- 
clclpliki Orchestra fOrni,mtlv) Columbia ML 4883 

3. MOUSSORGSKY: PICTURES AT AN EXHIBITION; 
FRANCK: PSYCHE - NBC Svmpliony (Toscaiiiiii) 
RCA Victor LM 18,'?8 

4. DVORAK: SYMPHONY NO. 5 ("New \VorId")-NBC_ 
Svmphonv (Toscanini) RCA \'iclor LM 1778 

5. MAHLER: SYMPHONY NO. I-Ncw York Philhar- 
monic (Walter) Columbia SL 218 

6. MR, STRAUSS COMES TO BOSTON-Boston Pops 
Orchestra (Fiedler) RCA Victor LM 1809 

7. FRANCK: SYMPHONY IN D MINOR-Phihidelphia • ■ 
Orchestra (Omiandv) Columbia Ml. 4939 

8. BEETHOVEN: SYNIPIIONIES NOS, I AND 9-NBC 
Svmphonv (Toscanini) RCA Victor LM 6009 

9. K'ESPICIH: PINES OF ROME; FOUNTAINS OF 

ROME— XBC Svmphonv (Toscanini) 

RCA Victor LM 1768 

10. BRAHMS: \TOLIN CONCERTO - Milstein. Pitts- 
buri^h Svmphonv (Steinberg) Capitol P 8271 

11. SHOSTAKO\TtCII: SYMPHONY NO. lO-Xew York 
Philharmonic (Mitropoulos) Ct)lurnbia ML 49,59 

12. MENDELSSOHN: VIOLIN CONCERTO; BRUCH: 
VIOLIN CONCERTO - Milstein. PittsburtUi S\ni- 
phony (Steinberg) Capitol P 8243 

13. RACHMANINOFF: SYMPHONY NO. 2-PitlsburRh 
SMnphony (Steinberg) Capitol P 8293 

14. TOSCANINI PLAYS YOUR FAVORITES - NBC 
Svmphonv (Toscanini) RCA \'icfor LM 18.34 

15. BEETHONTEN: SYMPHONIES NOS. 5 ANT) 8-NBC 
Symphonv (Toscanini) RCA Victor LM 17,57 

16. ECHOES OF SPAIN - Hollvwood Bmvl Orchestra 
(Dragon) .' Capitol P 8275 

17. TCHAIKOVSKY: SLEEPING BEAUTY BALLET- 
Kostelanetz Orchestra Columbia ML 4960 

18. SAINT-.SAENS: SAMSON AND DELILAH HIGH- 
LIGHTS-Stevens, Peerce, NBO Svmphony (Stokow- 
ski) RCA Victor LM 1848 

19. OFFENBACH: GAITE PARISIENNE; CHOPIN; 
LES SYLPHIDES-Philadelphia Orchestra (Ormandy) 
Columbia ML 4878 

20. BRAHMS: VIOLIN CONCERTO - Oistraikh, Saxon 
State Orchestra (Konwitschny) Dccca DL 9754 



* Reviews and Ratings 

of New Popular Albums 



PORTER: SILK STOCKINGS » 

Ofifiinal Broadwav CaK {I-12") 

RCA VitKir LOC inifi 
With "Silk SlQckiiiRs" set for • long 
fun on Broadway, this ortninal-cast 
album should do unusually well uln- 
wisc, even for a new Cole Porter 
Kore. The cover alone — featurine s 
leggy, scantily clad l:i» donning a 
pair of hi>*-e— will undoubtedly ac- 
count for many sales. However, a 
photo of the muilcal'i uiliry star 
Hildcgarde Neff would have been 
equally eyc-calchinv. Miss Neff can't 
sing, but her hunky nionaionc sells a 
sons us well on wnx bh in person. Her 
co-star. Don Amcche. warbles more 
profesiiionally. ax he sparks the LP 
wiih showmanly vocak of the best 
tunes in the store . . . "All of You" 
and "Silk Siockinss." The musical ii 
based on Clarbo's old comftdy hit 
"Ninotchka." about a Brim Ru«ian 
cal who ^oes to Paris in search o( 
three party renegaden and finils her 
femininity instead. Ofclchen Wyler 
also impresses with her brassy vocal 
appeal as a wacky Hollywood movie 
star. However, Miss Wylcr has mml 
of the show's spicier special material 
ditties, so M isn't likely she'll be 
heard over the airwaves. 



SONGS FROM WALT DISNEY'S 

LADY AND THE TRAMP M 

Peggy l,ee (l-IO") 

E>e«ta DL 5557 
This one-woman record " show by 
PeKgy Lee is a delightful package of 
ditties from the forthcoming Walt 
Disney cartoon "Lady and the 
Tramp." It's aKo one of the safest 
sales-bets for dealers this season, 
since Disney has already started plug- 
ginp the score steadily on his top- 
rated ABC-TV show and extensive 
promotion is in the works for the 
picture's debul. Connequently the LP 
should have plenty of kiddie" appeal 
as well as adult pull. Miss Lee wrote 
most of the movie's »core with Sonny 
Burke, includinit two of its nwAl de- 
lightful tunes "The Siamev Cat 
Sona" and "Bella Notle." The LP 
combines sound track vocals and in- 
slrumenlals from the pikturo with 
sides recorded specialty fur Decca by 
Miss Lee and Victor Young's orches- 
tra. 



ARTHl'R MURRAY 
CHA-CHA MAMBOS T 

Billy Miiy's Kico Ma Mambo Orchestra 

tl-l2") 

tupitol T 578 
As usual, orksler-arranger May has 
infused the material at hand with 
warmth and humor, Ihe^ arc slow 
mambos that don't require as much 
dance effort as the jaz/icr type. And 
for non-dancers, It's a Ihlcnable col- 
lection with such tunes as "Frcncsi," 
"Adios," "Manana," "Pcartul Vet»- 
(Sot," etc. Cooibinatioa of Uw NUjr 



and Arthur Murray names should kB, 
and package includes a coupon good 
for two lessons at any A. M. studio, 
as have all others in this sell- 
perpciuaiing series. 



MCSIC FROM DIS^eVI.A^fD T7 

Jack Pieis arul His Orchestra and Cho- 
rus (i-i:"> 

Decca DL 8105 , 
This ioyful package of music from 
old Wall Disney movies is obviously 
designed lo cash in on the cartoon- 
master's new-found TV popularity, 
and as such it should do well in both . 
the pi>p and ihe kiddie maikeis. The. 
cover, c delightful montage drawing 
of Disney characters, has maximum 
small-fry appeal, but the contents are 
styled along pop-lines, with Pleis and ■ 
a vocal chorus contributing relaxed, 
danceable Ircalments of such memor- 
able Disney songs as "Ytw Belong to 
My Hoan" from "The Three Cabal- 
leros," •■Zi(i-*-Dee-:Doo.Dah" from 
"Song of the South," and "When 
You Wish Upon a Star" from "Pir*- 
occhio." Many o( Ihe ditlles have '-- 
been revived recently on Disney's 
ABC-TV show "Disneyland" which 
gives the LP added Mies-appeal. 



MAMBOS FOR DANCING 14 

Alfredito Ork fl-EPj 

Rainbmf BP 6)8 

It displayed this attractive dance pack 
should do right fine. Good for lisJei^ 
ing too are these rhythmic readToM 
by the Alfredito ork. already kr>owa 
to many pop sinile buyers. Included 
are "Quien Sera," "Nocturnando,'* 
"Mambo for Dancers Only" and 
"Anabacoa." 



HARMONICA MAGIC 

OF 1.EO DIAMOND 73 

(1-12") 
RCA Victor I.PM IMI 

Not too long ago Lco Diimond*g 
"Offshore" scorqtf a solid hli. The 
composer and harmonica virtuoso has 
put ii^geiher a do;en tunes m this 
di>k. including the aforementioned 
and olhcrs from his pen. as "Dock 
Dance" and "Casino." plus standards 
»s "Red Sails in the Sunset." It's a 
lush-sounding album, with fine har- 
monica work ami beautiful backing 
by Harry Oeller. Diamond has done 
much to raise the status of the ha- 
monica as an instrument. For the 
dealer, this merchandj»e Mill fall.s in 
the novelty category: but in many 
shops it is likely to prove giXKl sioijk. 



PENNY M.ALONE SINGS? 72 

(|.10"> 

Jubilee LP 16 
Set is subtitled "an album of sophtstl* 
cated songs" arid ll contains seVen 
special-material, niiery-iype diutes lib- 
erally studded with double-en ten dreg. 
Some like "Lady Politician," are ol 

(Continued on yaae 92) 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



91 



Now more than ever, London is important 




to juke box operators . . . 




GREAT ARTISTS -TRUE HIGH FIDELITY 







Stanley Black 
POP GOES THE MAMBO 

OH DEAR WHAT CAH THE 
MAMBO BE 

1538 and 45-1538 

Frank Chacksfield 
BLUE MIRAGE 

MADEMOISELLE DE PARIS 

1535 and 45-1535 



Ted Heath 

IN THE MOOD MAMBO 

PEG 0' MY HEART MAMBO 

1534 and 45-1534 



Johnston Bros. 
MAJORCA 

HEARTBROKEH 

1545 and 45-1545 



Vera Lynn 
ADDIO AMORE 

I DO 

1551 and 45-1551 



Mantovani 
LAZY GONDOLIER 

LOHGIHG 

1510 and 45-1510 









Joan Regan 
PRIZE OF GOLD 

TOO MAHY HEARTACHES 

1542 and 45-1542 



Lita Roza 
TOMORROW 

FOOLISHLY 

1559 and 45-1559 



Stargazers 
SOMEBODY 

HO MORE 

1536 and 45-1 53« 



Frank Weir 
JOURNEY INTO SPACE 

SEREHADE TO AH EMPTY ROOM 

1540 and 45-1540 



David Whitfield 

BEYOND THE STARS 

OPEH YOUR HEART 

1551 and 45-1551 



Dickie Valentine 
FINGER OF SUSPICION 



EHDLESS 

1498 and 45-1498 



^moN ® 

®' RECORDS X^li^ 



92 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1995 



* Reviews and Ratings 

of New Popular Albums 

• Continued from pa^e 90 



(he krnd that surrcptitiousir make 
typewritten Tounds in offices to the 
kccompaniment of e«ci(e<l giggles. 
Misa Malonc, whose front and rear 
photns will help sell the package, 
WQfk3 cnihiuiaMically. 



HERE'S MORGAN 7# 

Henry Moruan (I-IO") 

Riverside RLP 8003 
This package of satirical monoloKS 
by comedian Henry Morgan should 



man. etc. The WcMcmers' identity ii 
only hinted at. hut fans will spot such 
119 Gtuffrc, Shank, Bernhardt. Fnev- 
nldsen. Manr>e. and co. A sure bet 
for devotee) of the modern schools. 



Jazz Records 

BUDDY DE FRANCO AND 
OSCAR PETERSON PLAY 



* Reviews and Ratings of 
New Classical Releases 



Its spedalizcd nuirket. Monaa still 
hat many loyal fans, and allho he 
doesn*! have a renular network show 
of his own rivhl now, he xuests 
frequently, and will undouhtciJIy plug 
the package thai way. The l.P fea- 
tures 10 different monologs deliv- 
ered in Morfun's usual biting manner. 
Many of the characters were origin- 
ally introduced on his old radio show 
— the German professor, etc. The 
cover features a fey photo of the 
comic, and the liner notes fwrilten 
by Morgan in tongue-and-cheek ex- 
planation of the album's contend) 
vc as funny u anything on the LP 
ttoelf. 



KERN: SHOW «OAT THCMES <9 

Jsnsftcn Symphony of Los Angeles; 

Werner Jan^sen. Cond. (I-I3") 

Camden CAL 205 

ft would seem the coupling on this 
disk is experimental in nature: for 
the reviewer certainly cannot find a 
quick reason for it. One side is 
devoted to the "Show Boat" score, 
while the other contains the ovenure 
to "School for Scandal** and three 
nim themes: Piano Concerto from 
"Hangover Square": Scherzo from 
"Flesh and Fantasy*' and "Laura" 
from (he picture of the same name. 



EAST COAST-WEST COAST SCENE... 78 
Al Cohn and his "Charlie's Tavern 
EoMmble." £^orty Rogers and his 
augmented "Giants" (1-12**) 
RCA Victor IJM 1020 
Solo jazz is featured In this easy-to- 
recommend collection. There are 
Ibrcc extended selections per side, 
each with just enough arrangement la 
hang the solos on, and the solos are 
generally interesting. The whole West 
Coxst idiom is pretty much In trum- 
peter Roijcrs' personal mold, so 
there's more irridewcnce in (he East 
Coast array, which features leader 
Cohn's tenor, plus such top men as 
trombonists Billy Bycrs and Eddie 
Bert, saxes Hal McKusick and new- 
find Gene Quill, trumpeter Joe New- 



GEORGE GERSHWIN 75 

(M2*> 

Norgran MGN lOlA 
The flashy talents of clarinetist Dfl 
Franco and pianJat Peterson jeli 
tKatly here in the well-arrarrscd ork 
setting, De Franco has won all 
of the ja7Z clarinet polls for the past 
nine years, and Peterson usually 
comes close in his department, so 
these are names to reckon with. The 
fact that they play Gcrthwin isn't" 
important, since both men reduce the 
material at hand into what haa 
become their personal cliches. But it 
does make for a thoroly captivating 
cover by David Stone Martin, which, 
together with plastic sealed sleeve, is 
a strong selling asset. 



OLD ROCKIN' CHAIR 74 

Hoagy Carmichael (I-IO") 

RCA Victor LPT 3072 
One of Victor's Collectors' Issue 
series, (his disk brtngs together g 
batch of Carmichael tunes performed 
by ftrcat irtstrumentalists. Included 
with Hoagy — who does an occasional 
vocal — are Bit Biederbecke. Jimmy 
and Tommy Dorscy. Bud Freeman, 
Eddie Lang. Bubber Milcy. Jack Tea- 
garden and Joe Venuti. The sidet 
were cut between l9,tO-'34. The re- 
processing has produced fair sides. 
Of indubitable interest to the jazz 
fan. Liner notes are Hnagy's and 
while flavorful, Victor should have 
added more pertinent informaticML 



YOUNG FATS WALLER 74 

Early Piano Solos (1-10") 

"X" LVA 3035 
This is very early Waller— all the 
dates on this disk having been made 
in 1929 at the becinning of hi* career. 
For the dealer with a jazz trade, here 
are other interesting points: Sound is 
Burprisinitly good, and the disk con- 
tains three previously unissued sides 
or takes. These are "Love Me or 
Leave Me," Valentine Stomp" and 
"Baby, Where Can You Be." A num- 
ber of the tunes are Waller originals. 
Jazzophiles will like. 



DIXIELAND lAZZ 73 

WlB Bradley Ork; Bobby Byrne Ork 

(I -12") 

Grand Award Rec. 310 

From the Mandpoints of names, 
repertoire and cover display, (bis 
package, properly exposed, could en- 
joy a healthy, enduring sale. It's 
commercial Dixie, cut by non-primf- 
live praciitioncrs. some of whom are 
among New York City's best-known 
studio men. Others are regulars at 
Nick's. Condon's and the Sluyvesant 
Casion — Rex Stewart. Freeman. Irwin. 
Maxled, Hucko. etc. Many of the 
Dixie perennlats arc here; "Muskrat." 
"Saints," "Jazz Band Ball' and such. 
The strikingly colorful cover art is 
by David Stone Martin. 



SARAH VAUGHAN SINGS 72 

{1-tO") 

Riverside Rt.P 2511 
This disk contains four vocals by 
Sarah Vaughan accompanied by John 
Kirby. and four Kirhy instrumentals. 
The sides were cut in 1944S when 
Miss Vaughan and Kirby were work- 
ing at the Copacahana Lounge. The 
faithful will relish the delicate phras- 
ing of the Vjughan vocals and the 
swinging drive of the small Kirby 
hand. Sarah's vocals are "It Might 
as Well Be Spring." "I Can Make 
You Love Me." "You Go to My 
Head" and "I'm Scared," Kirby's 
(Ides are Schubert's "Serenade." 
"Peanut Vendor." "Ripples'* and 
"Sextet From Lucia." 



BOOGIE WOOGIE 71 

Meade Lux Lewis. Cripple ClareiKe 
Lofton, Leroy Ganted. Dobby Bragg 
a- 10") 

Klveraide RLP 1052 
The masters from which these sides 
are derived were cut from 1927 to 
1930. They represent to collectors 
important examples of early bougie 
woogie piano accoitipaniments. Only 
one of the pianists — Meade Lux 
- Lewis — attained a measure of fame 
as a night club performer. The others, 
Dobby Bragg. Cripple Clarctwe Lof- 
ton and Blind Leroy Garnetl. are 
known only to the cognoscenti. Ditto 
the vocaliiits who sing the blues on 
these sides. The cnijineering, of 
course. Is primitive by todjy's stand- 
ards: but for collectors who want 
authentic boogie and bluca, there's a 
lot here. 



Children s 

WALT DISNEY'S SONG PARADE M 

The Golden Ork; Mitchell Mdkr. Cund. 
(8-78 -St 

Golden Records GRC 3 

Etched on these seven-inch 7B*s are 
29 songs from 19 Disney films. This 
alone should ensure great popularity. 
But with the packa-i^ini; the same as 
the earlier "Introduction to the Or- 
chestra" record chest it becomes a 
gales "natural" that should move with 
cash Jingling speed out of dealers' 
headquarters. As many as you can 
comfortably Rock won't be too much. | 



PUCCINI: MANON LE.SCAUT O-ll'^— 
Renata TetoaldL Mario del Mowaco; 
Saau Cecilia Cbonu and Orchestra, 
Komt; V. MoHnari-PradelU, CwsdL 

Loadoa LLA U 71 

London continues to offer recordings of 
surpassing interest to opera collectors. 
And the latter (troup. if it is at all typical, 
is currently doins considerable homage to 
Renata Tcbatdi who is splendidly recorded 
in this tww set. Del Monaco, too, has 
legions of fans. Thus, to a large extent, 
this package is pre-sold to iu> basic audi- 
ence. And the Kcneral excellence of the 
performance under Molinari-Pradelli will 
certainly win it wider exposure. Catalog 
competition is not very imposing. 



THE ART OF THE ORGAN fMl")— 
E. Power Bless. Cotonbia SL 219 ... 74 

Surely this is one of the most fascinat- 
ing dislt projects of the year. Its distinc- 
tion on many counts will attract a larger 
audience than is normally available for 
organ diskings. And for organ specialists 
its appeal will itot be denied. It all 
amounts to an organist's tour of Northeni 
Eurof>e. visiting, playing and recording 
some of the world's most famous instru- 
ments in their home settings. The music 
often was played by the composers on 
these very same instruments. Included are 
works by Sweelinck. Pachelbel. Buxtehude. 
PurceU and Bach. The sound of some of 
these baroque organs will delight many 
an ear. An elaborate booklet of text and 
photos is included, as well as the com- 
plete registrations of all the organs re- 
corded. Elaborate factory-seated packag- 
ing emphasizes the class character of this 
entry. Dealers are alerted to the added 
hi-fi potential (32-foot organ slofts) con- 
tained here. 



TCHAIKOVSKY: A (I R O R A ' S WED- 
DING: ROSSINI-RE5PIGHI: LA BOIJ- 
TIQLIE FANTASQl'E (l-U")— Strat- 
ford SyHplMiny Orebestra. Candea 

CAL 211 74 

All usual. Camden offers quality-ptus- 
ecunomy in this excellent package featur- 
ing the Stratford Symphony (e,B. Victor's 
code name for Scr^tc Koussevitsky and 
the London Philharmonic). Current cata- 
logs don't list any other LP's featuring 
this particular coupling so the album 
should do well sales-wise, particularly 
with beginning collectors. The cover is 
hiBihliKhtcd by an attractive abstract de- 
sign in black, red. grey and white. 



DVORAK: CELIA CONCERTO IN B 
MINOR (I-I2"»— Andre Navarra. CeOo; 
New Synpbony Orebestra of LoadfM; 
Rudolf Sdivnux, Coad. Cap Hoi 
P 4301 73 



This popular celto concerto receives one 
of its most ingratiating readings in this 
brilliant, new recording. There Is heavy 
name competition, but most of the older 
versions don't have the sound, and many 
will even prefer Navarra's emphasis on 
lyricism. The work itself is colorful, 
dynamic and melodious— easy (o take on 
a first hearing. Could be a good seller If 
pushed. 



SCHirBERT: DIE WINTERREISE: DIE 

SCHONE ML'LLERIN (2-12*', l-T-T— 
laea Matthews. Mcno-Soprano; LowcB 
Farr. PtaMK Period SPL 713-14 49 

Here is the first LP package offering 
both song cycles complete: it's also the 
first of either by a woman. Bargain-wise, 
it has further distinction by the addition 
of a seven-inch LP ta round out the 
lengthy "Winierrelse" set Still, the at- 
traction to lieder enthusiasts, an uncom- 
monly finicky crew, b likely to be no 
more than moderate. Miss Matthews give* 
a surface performance, rarely conveying 
the deeper meanings of these vocal gems. 
On the other hand so one will argue that 
a glorious voice is at wot^ here. She's 
beautifully recorded, too. altbo micro- 
phone placemem has treated the piano 
less than generously. 



HOVHANESS: KHALDH; PIANO 
PIECES (l-tr*)— WBUaM MaM<4(M, Pl- 
uisl. Chavbcr F^amhlr; I tier Sok>- 

■on, Cond. M-G-M 316* 64 

Among contemporary American com- 
posers Hovhaness certainly has the moat 
recognizeable style. It's near-Eastern fla- 
vor, applied with exotic tasle and sure 
technique, leases and intrigues the ear. 
Hovhaness U winning more frequent per- 
formances than most young American 
wrilen and there is a growing coterie that 
seeks out his works. This select audience 
can be widened by dealers who are enter- 
prising enough to sample this disk for 
their more discerning customers. The con- 
certo "Khaldls" is supplemented by six 
striking piarw solos. 



STRAUSS: EIN HELDENLEBEN (1-12") 
Warwick Syaphany Orchestra. CaM- 
d«« CAL 194 63 

This low-price disk version is actually 
the one issued a dozen-odd years back on 
RCA Victor, and the ork Is (he Philadel- 
phia under Omiandy. It was considered 
a magnificent waxing then sound-wise, 
and the playing Is of high-order. How^ 
ever, buyers of this melodramatic fare are 
likely to be concerned more with hi-(l 
sound than wi(h price, or even with 
niceties of Interpreution. More satiifac- 
tory versiotu are available, iiKrluding a 
later one by the same conductor and ork 
on Columbia. 



HOLIDAY RECORDS, ON ITS FIRST RELEASE, 
IS THINKING OF ADVANCING THE PRICES 
ON ITS SINGLE RECORDS AND ALBUMS! 



We, over at Holiday Records, a vigorous, 
progressive, new Recording Company, have 
been dabbling with the idea of starting a 
price war, in reverse, wherein we would ad- 
vance the prices on all our records, thereby 
forcing our competitors to advance the price 
of theirs to a position above ours, whereupon 
we would retaliate immediately with another 
sharp boost! It takes no great imagination to 
visualize the inevitable, happy result: A 
dizzy spiral of undreamed of prosperity for 
all— And the establishment, immediately, of 
a bright, secure position for Holiday Records 
in a grateful and astounded Music Industry! 



However, further thought on the subject has 
made us aware of the seductive danger of too 
much head-turning success, too early in our 
corporate existence, so instead, somewhat 
sadly, we are going to travel along a safer 
and certainly less colorful path! 



But docs this mean that we at Holiday Rec- 
ords will be content to sit back and allow 
the larger, more powerful companies, arbi- 
trarily, to set up the price structure within 
the industry? — Yeah, that's about the size 
of it. 



(This is the first in a series of lively, signifi- • 
cant articles of how one dynamic, young 
corporation faced its problems head on — ' 
and reeled back, stunned!) 




858 No, Vine St., Hollywood, Calif. 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 93 






Current Juke Box Favorite 



CLOSE 
YOUR 
EYES 



and 



IT'S TOO SOON 
TO KNOW 



Columbia 40427 



mclusiveli) 




94 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



LAWRENCE WELK 

PERFORMS 




LOOK FOR OUR EASTER RELEASE: 
PRAY FOR ME" and "I SEE COD" vocal by Jim Roberta #61387 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 95 



i11>llillTn»lllftaMilM 



• T>Mii-iariTrtiii 





f 

7\ 



Current Best Sellers 



!st Sellers " 



PLEDGING MY LOVE 



ond 



I GOTTA GO GET 
MY BABY 







CORAL RECORDS 

America's Fastest Grovnng Becoxd Company 



96 



THE BILLBOARD 



MARCH 26, 1955 




Press your 




RCA V\CV 

cus^o^^ 

RECO^^ 
SALt^> 




label into 

* 

profits fjster 
at RCA Victor 



You're sure to turn all your hit records 
into immediate money-makers when you 
turn to RCA Victor, the record company 
with know-how developed through 
more than 50 years of experience. 
Because we have the industry's largest 
pressing capacity, we can always 
"clear the presses" for your record. 
Once it's on our presses, it slays there 
until your job is completed . . . and your 
delivery timetable is met. No wonder most 
independent label juke box hits are 
pressed by RCA Victor Custom Records.' 
Why don't you try us, on your very next job? 




RADIO CORPORATION OF AMERICA . RCA VICTOR RECORD DIVISION 



630 Rfth Avemi*, Naw \ork 20, Nev YoHc JUdion 3-5011 

445 N.laka Shw« Drix.Chkogo 11, BL WHilahol 4-3215 

1016 N. SycanMKe Ava., HoUywood 3S, Calif. HOUywood 4-5171 
1525 McGavodt Street, Naihville 3, Tenn. NAthvillc 5-6691 

fn Canodo, Cod Raconf D^partmtnl, 

KAVktar CmiMny, Ud, 1001 Uneir Sh—I, MmHimI, QiMkw, 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



97 



/ 



"t enjoyed th« rscord 
very much . . . K 
thould go ploces , . . 
'Cryin' in My Be«r' 
ihould do very well in 
the juke boxei." 

MARTIN BLOCK 

WABC 

New York Ciry 



" 'Cryin' in My Beer' 
made me do the op- 
posite, a 'Happy' 
Soundl With a lih of 
melancholyl" 

BILL StLBERT 
WABC 

New YorV City 



"I've been with you 
from Scratch . . . Now 
. . . You're o WIN- 
NER . . ." 

STAN BURNS 

WINS 

New York City 



nin Pan Alley will be 
'Cryin' ' for more of 
TAD BRUCE . . 

ilM COY 
WRCA 

New York City 



"Tod'i new record, 
'Something In the Wind/ 
gets my nod for o HIT 
. . . Tod'i cUlivery, 
plui the Sid Feller beck- 
ing, addi up to a Hit." 

OONN TIBBEHS 
WMUR-TV 
Monchetter, N. H. 



"Tod Bruce end hit 
record . . . Both show 
talent ond pertonality." 

SHERM FELLER 
WVDA 



Tad'i new record, 

'Cryin' in My Beer,' 
•hould hove the nation 
Shouting for J O Y — 
Can't miii." 

JAY McMASTERS 
WMEX 

Boston, Moss. 



"Tod'i 'Something in 
the Wind' ihould be 
blown into every home. 
'A Beautiful Song,"* 

ART TACKER 
WHIL 

AUdferd, Man. 



"A versatile Boy ihit 
Tod Bruce . . . wolch 
'Cryin' in My Baer" gel 

A-HEAD." 

NED POWERS 
WHDH 

Boston, Mass. 




"I'm partial to bolloda 
—but Tod iingi well on 
both lidei— one of my 
favorite new Bari- 
tones." 

BRAD PHILLIPPS 
WINS 

New York City 

"Sure glad TAD hos 
arrived his re- 

cording of There's 
Something in the Wind' 
proves his heart Is in 
his work." 

JACK LACY 
WINS 

New York City 

" 'Cryin' in My Beer' is 
'Happy, Catchy' — done 
just right, not earth- 
shaking, but neither is 
. . . and lots of 
people love it." 

AILYN EDWARDS 
WRCA 

New York City 



record Is one 
more shot in the orm 
for better music." 
BOB HAYMES 
WCBS 

New York City 



"A very pleosant and 
refreshing change . . . 
I predict that with 
enough DJ. backing 
'Something in the Wind' 
could sneak through as 
a big winner for Tod 
Bruce." 

ALAN DARY 
WORL 

Boston, Moss. 

"On the strength of 
Tod Bruce'i perform- 
ance on my TV ond 
Rodio Shows ond his 
record. I predict e big, 
bright future, and as 
we soy around here 
. . . he's TOO-O 
MUCHI" 

STAN RICHARDS 
WCOP 



" There's SomethFng in 
the Wind" for Tod 
Bruce . . . It's Reo' 
Great, Tool" 

NELSON BRAGG 
W6Z 

Boston, Mot*. 



"What more con b« 
Said? Tad has arrivedl" 

DAVE MAYNARO 
WORl 

Boston, Moss. 



'Tad shouldn't ever 
hove to 'Cry(in) in His 
after this One. 
Could b« a big one for 
a guy with a big voice 
Qnd o big heart." 

KEN MALDEN 
WVDA 

Boston. Moss. 



-liVATCO 



HENRY WIUJAM WIESE (PmJ 



98 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



RECORDS, ALBUMS AND SHEET MUSIC -POPULAR, COUNTRY & WESTERN, RHYTHM & BLUES, CLASSICAL 

The Bill board Music Popularity Charts 

THE MUSIC INDUSTRY'S MOST COMPLETE GUIDE TO THE ACTUAL AND POTENTIAL SALE OF TUNES AND RECORDS IN ALL CATEGORIES 



* Chart Continents 



The invasion of the pop record 
market by rhythm and bliies^ 
ttandards, and country and west- 
em-styled tunes is dramatically il- 
lustrated on the charts this week, 
mth only four disks showing up 
in the top 30 best-sellers that can 
rif^tly be classified as new pop 
songs. 

In the top 10 pop sellers only 

{oni James' "How Important Can 
t Be?" scored (in 8th place), 
while the country and western 
ditty "Ballad of Davy Crockett" 
moved up from third to No. 1, 
and the rest of the slots were 
filled by four r.&b. songs — a 
hymn, a barroom piano, an oldie 
and another version of "Crockett." 

The Bill Hayes waxing of "Croc- 
kett" made its way to the No. 1 
OTX>t in only five weeks, while the 
Fess Parker version has reached 
No. 7 in three, and the Tennessee 
Ernie Ford culling this week shows 
up on both the pop (No. 17) and 
the country ana western charts. 
Ford made the latter chart (No. 
13) for the first time. 

The sales-impact of T\^ was fur- 
ther illustrated this week by the 
phenomenally fast appearance of 
Johnny Desmond's "Play Me 
Hearts and Flowers" on the retail 
pop chart as No. 29. The Des- 
mond disk was released less than 
two weeks ago, after he introduced 
the tune on the NBC-TV "Philco 
Playhouse" show. 

In addition to the Joni James 
and Sarah Vaughnn versions of 
Tlow Important Can It Be?" the 
only other new pop tunes on the 
charts this week are "That's All I 
Want From You" and "Danger. 
Heartbreak Ahead," both recorded 
by J. P. Morgan. The last-named 
record appears on the pop chart 
for the first time tliis week as 
No. 30. 

In line with this, it is interesting 
to note that six different artists 
made tlie best-selling retail chart 
with hit platters in pairs this week. 
The McGuires have "Sincerely* 
{No. 3) and "It May Sound Silly" 
(on for the first time this week in 
28). Georgia Gibbs is still riding 
high with 'T'weedle Dec," while her 
*T>ince With Me. Henry" jumped 
up to No. 21 In its first week on 
the chart. Tlie Crew Cuts have 
"Earth Angel" (No. 10) and "Ko 
Ko Mo." Bill Haley has a two- 
sided hit, w ith "Mitmbo Rock" (No. 
25) and the flip. "Birth of the 
Boogie," (No. 26). The Fonlane 
Sisters are No. 11 with "Hearts of 
Stone" and 22 with "Rock Love." 



* Best Sel/mg 
Sheet Musk 

Tones are rankrd In order of their cur- 
rent national icllini im.Hirlance at Lbc 
riieet music jobber teveL 

TUt Lut M 

Wwt Wgch Chart 

1. Melody of Love 1 11 

Shapiro-Bernsrcin 

2. Ballad of Davy 

Crockett 2 3 

Wonderland 

3. Open Up Your Heart. . A 9 

Hamblen 

4. Tweedle Dee 3 6 

Pnigrcssivc 

5. Sincerely 5 10 

Arc 

6. How Important Can 

It Be? 8 6 

Laurel 

"7. Mr. Sandman 6 9 

E. H. Morris 

8. Hearts o( Slone 7 13 

Rcitcnt 

9. Earth Angel 10 9 

Dociisie Williams 

10. That's All I Want From 

You 9 11 

Wciu & Burry 

11. Let Me Co, Lover... II 16 

Hill A Range 

12. Ko Ko Mo 13 8 

MefJdan 

13. Umiispecttng Heart... 12 11 

Tc« Pec 

14. Wedding Bells - 1 

Mellin 

15. Youll Always Be My 

Lifetime Sweetheart . 15 2 

Wizcll A Day 



HOnOR ROLL DF HITS 



TUf 

We** 



10. 



The Nation's Top Tunes 



For wrvmy week ending Morch 16 

WNlta 



Last M 
WMk Chart 



1. Melody of Love 



By H. EnRclmann. Tom tJ I a /er— Published by Shaplro-BernUetn (ASCAP) 

^V.ST SELLING RECORDS: B. Vauthn. Dot 15247; D. Carroll, Mcri-ury 70516; Four Ace», 
Dec OTHER RECORDS AVAILABLEt E. Bosllc, King 4776; D. Cjrroll-P. Trcmaine, 

Mcrcurv 70521; J. Haskell. Camden 262; Ink Spow. Kin* 1336; S. Kayc. Col 40417; W. Kinn, 

V 2t)-0024; F. MacCormick. M-G-M 11908; McGuirc Sbicrs, Coral 6UJ4; D. Sbore-T. Marlin, 

V 20-5975; F. Sinalra. Cap 3018; C. Stone. Cap 3039. 

ELECTRICAL TRAN.SCRIPTIONS: Johnny Desmond. Tlieuunu; L. Wclk. Stjndard. 



2. Sincerely 



By Harvey Funua. Allen Freed— Published by Arc (BMI) 

BEST SELLING RECORDS: McCiuirc SiMent. Coral 61323; Moon«lows, Chess 1581. OTHER 
RECORDS AVAILABLE: L. ArmMronB, Dec 29421; Bop-A-Loot. Mercury 70569;' B. Fields. 
M-G-M 11917; Johnnie A Jack. V 20-6014; S. Lansork Camden 263; B. Wills, Dec 29432. 
ELECTRICAL TRA.NSCRIPTIONSi F-. LeMar, Standard. 



3. Ballad of Davy Crockett 



ickburn A Gcorae Bums— Published by Wonderland (BMI) 
BEST SELLING RECOWIS: B. Hayes. Cailence 1256; F. Parker. Columbia 40449; T. Ernie. Cap- 
liol .WS, OTHER RECORDS AVAILABLE: S. Allen. Coral 613*8; J, Brown. M-G-M 11941; B. 
Ives, Dec 2<»423; R. Draper, Mercury 70553; W. Schumann, V 20-6041; M. Wiseman. Dot 1240. 



4. Tweedle Dee 



Bv Winficld Scoti— Published by Procf«»lve fBMI) 

BE-ST SELLING RECORDS: G. Gibbs. Mercury 70517; L. Baker, Atlantic 1047. OTHER REC- 
ORDS AVAILABLE: Bop-A-l.oot. Mercury 70553; D. Collins. Audivon 114; Lancers. Coral 61332; 
P. W. King. V 20-6005; B. Lou. King 1436; S. Lanson. Camden 263; A. Sears, Herald 448; V. Young. 
Cap 30Q8. 

ELECTRICAL TRANSCRIPTIONS: David LcWinter, Standard. 



5. Ko Ko Mo 



By Forest Wiliion, Jake Poner. Eunice Levy — Published by Meridian fBMI) 

SELLING RECORDS: P. Como. V 20-5994; Crew Cut*, Mercury 70529. OTHER REC 
ORDS AVAILABLE: J. Caldwell. Kinp 1442; Charms. DcLuxe 6080; G. Crosbv-L. Armstrong, Dec 
29420; B. Darnell-B. Cleoney. X X-O087: Doolcy Sisters. Tampa 100: Gene * Eunice. Conibo 64; 
A. Griffilh. Cap 3057; H. Hawkins. V 47-6t)22; G. HiU A R, Sovine, Dec 2941!; B. A M. Huuon, 
Cap 3011: Marvin 4 Johnny. Modern 949; T. RodriRuez. V 47-5998. 
ELCCTRICAL TRANSCRIPTIONS: L. Wells, Standard. 



6* How Important Can It Be 



By B. Benjamin. G. Weiss — Published by Laurel (ASCAP) 

BEST SELLING RECORDS: J. James. M-G-M 11919; S. Vaughan, Mercury 70534. OTHER REC- 
ORDS AVAILABLE: T. Brewer, Coral 61362; C. Boswell, Dec 29412; B. May. Capilol 3066; 1- 
Monte, V 20-5993; J. Smith, Ma)ar 13(1. 

ELCCntlCAL TRANSCRIPTIONS: David LeWinlcf. Standard. 



7. Earth An^el 



Bv Curiii Wllllam^ -Published by DootOe Williams (BMI) 

BEST SELLING RECORDS: Crew Cuts, Mercury 70529; Pcnicuins. DixMonc 348; G. Mann, 
Sound IU8. OTHER RECORDS AVA1I.ABLE: L. Baxter, Cap 3002; S. Lanson, Camden 263; P. 
O'Day, M-G-M 11904. 

ELECTRICAL TRANSCRIPTIONS: E. LaMar, Standard. 



8. Hearts of Stone 



By Rud« Jackson, Eddie Ray— Published by Reiient (BMI) 

■ E^ SELLING RECORDS: Fonlane SiMer«, Dot 15265: Charms. Del uxe 6062. OTHER REC- 
ORDS AVAILABLE: R. Foley. Dec 29375; Goofcrs. Coral 61305; R, Gray. Cap 2946; J. Haskell, 
Camden 262; L. Innis. King 1392; Jewels, R 4 B 1301; McGuire Sistcn, Coral 61335; R. Welb, 
V 20-5955; Vicki Vounp. Cap 300H. 

ELECTRICAL TRANSCRIPTIONS: H. Blucslone, Standard: J. Desmond, Thesaurus. 



I 12 



2 II 



3 5 



4 9 



5 9 



8 7 



6 II 



8 17 



9. Open Vp Your Ilcart 



10 10 



9 17 



By Stuart Hamblen— Publi»heU by Hamblen (BMI) 

■ EST SELLING RECORD: Cowboy Church Sunday School. Dec 29.167. OTHER RECORDS 
AVAILABLE: I an^eiN. Coral 613^2: K. Clooney A Sister Gail. Col 40422; McGuirc Sulcrs. 
Coral 61334; G. B. Shea. Victor 20-6021, 

That's All I Want From You 

By M. Roi ha— Published by Weiss A Barry (BMI) 

BEST SELLING RECORD: J. P. Morgan. V 20-5892. OTHER RECORDS AVAILABLE: D. 

Jacobs. Coral 61260; L. Darnell. Savoy IISI; J, Hasktrtl, Camden 262; D. Washington, Mercury 
70537; York Brothers, King 1434. 

ELECTRICAL TRANSCRIPTIONS: H. BlueMone. Standard; J. Desmond. Theasurus. 



Second Ten 

11. PLEDGING MY LOVE 12 5 

Published by Lion (BMI) 

12. MB. SANDMAN 11 21 

Published by E. H. Morris (ASCAP) 

13. DARLING JE VOUS AIME BEAUCOUP 18 4 

Publislled by Chappcll (ASCAP) 

14. LET ME GO, LOW.R 13 16 

Published by Kill A RjhEC (BMI) 

14. BLUE MIRAGE 15 6 

Published by B. W W<xid (ASCAP) 

14. ROCK LOVE 16 6 

Published by J;ty A Cce (BMI) 

14. CHERRY PINK AND APPLE BLOSSOM WHITE - 1 

Published by Chappell (ASCAP) 

18. NO MORE 14 12 

Published by Maple Leal (BMI) 

19. WEDDING BELLS 19 2 

Published by Mellin (BMI) 

19. DANGER, HEARTBREAK AHEAD 19 2 

Published by Bobbins (ASCAP) 

WARNING— The litlc "HONOR ROI.L OF HIIS" tl a resislered trnde-mark and (he Hsttna of (he hi(s has been copy- 
ritihled by The Billboard. Use o( enhcr may noi be made without The Billboard*, consent. Re(]uests for such consent should 
be submitted m svriling to the publisher of The BtUboard at The Billboard. liM Broadway, New York 36. N. Y. 

The Honor Roll of Hits comprises the nation's top tunes occoriding 
to record and sheet sales, disk jockey and juke box perfornnances 
as determined by The Billboard's weekly nationwide surveys. 



* Tunes with Greatest 
Radio-TV Audiences 



Tunes, listed alphabetically, have tb« 
grealesl audience* on network station 
programs In New York. Chicaso utd 
Los Anfeles. Usta are based oa Joha 
O. Peatnun's copyrighted Audlcnc« 
Coverage Index. 



Radio 



A Man Chasec » Girl (R) (F>— Berlin^ 

All ot V.>u <R)—Chappell— ASCAP 

Ballad of Davy Crockett (R) (F>— Wondef- 

land— RMI 
Blue Mirage (R)— B. F. Wood— ASCAP 
Cherry Pink and Apple Blossom White (R) 

—Chappell— ASCAP 
Close Your Eyes (Rk- Berkshire— BMI 
Danger. Heartbreak Ahead (R>— Robbins — 

ASCAP 

Darling Je Vous Aime Beaucoup (R)— 

Chappcll— ASCAP 
Earth Anccl (Rt— Dootsie Williams — BMI 
Pinner of Suxpicion (Ri—Pickwkk— ASCAP 
Hearts of Stone (R) — Reiicni— BMI 
How Important Can It Be? (R> — Aspen — 

Keep Me In Mind (R>— Colony— ASCAP 
Ko Ko Mo (R>— Meridian— BMI 
Ut Me Go. I.o%'er (R)— Hill A Range— BMI 
Lef* Stay Home Tonistht (R>— Peer- BMI 
Malaguena (R)— E. B. Mark^BMI 
Melody of Love (R) — Sha pi to- Bernstein— 
ASCAP 

Mr. Sandman (R>— E. H. Morris— ASCAP 
Play Me Hearts and Flowers (R)— Advanced 

— A3CAP 
Sincerely (R)— Arc— BMI 
Slrange Lady in Town (R>— Wtlmark— 

Thafs All I Want From You (R)— WelM A 

Barry- BMI 
There Goes My Heart fR>— Feist— ASCAP 
These Are ihe Things Well Share tRV— 

Famou-s— ASCAP 
Tweedle Dee (R>— Progressive- BMI 
Unchained Melody (R) (F>— Frank— ASCAP 
You Too Can Be a Dreamer <R>— Mill*— 

ASCAP 

You'll Always Be My Lifetime Sweetheart 

(R>— Wiiell A Day— ASCAP 
Young and Foolish (R)— Chappetl— A-SCAP 



Tefevfsjoit 



A Man Chases a Girl (R) {F>— BertiiH> 
ASCAP 

All of You fR)— Chappcll— ASCAP 
Ballad of Davy Crockett (R) (F)— Woadet< 

land— BMI 
Blue Mirage (R>— B. F. Wood— ASCAP 
Danitcr, Heartbreak Ahead (R) — Robbins — 

ASCAP 

Door of Dreams (R) — Roncom — ASCAP 
Evcrlovin" (R)—Tannen— ASCAP 
Hearts of Stone (R) — Regent— BMI 
Heaven Help Us <R>— Embassy— BMI 
High Society (R)—fjeds— ASCAP 
How Imporuni Can It Be? (R) — Aspen— 
ASCAP 

Irish Mambo (R) — Graham — ASCAP 
I've Been Thinking (R>— Acuff-Rose— BMI 
Ko Ko Mo (R»— Meridian— BMI 
Make Yourself Comfonable (R>— Rylan— 
BMI 

Meiody of Love (R>— Shapiro-Bemsteii*— 
ASCAP 

Mr. Sandman (R)— E. H. Morris— ASCAP 
Muskral Ramble (R>— Simon— ASCAP 
Never Mind the Horse in the Market (R)— 

Hollts— BMI 
No More (R)— Maple Leaf— BMI 
Open Up Your Heart (R)— Hamblen— BMI 
Sincerely (R>— Arc— BMI 
Teach Me Tonight (R)—Hub.Leeds— ASCAP 
That's All I Want From You (R)— Weiss A 

Barry- BMI 
Tweedle Dec (R)— Progressive- BMI 
Two Heans, Two Kisses (R)— Hill A. Range 
Water Tumbler Tunes <R— Shapiro-Bem- 

sicin— ASCAP 
Wedding Dclh (R>~Mellin— BMI 
You Forget (To Tell Me You Love Mc) (R) 

-Ardmofc- ASCAP 
Young and Foolish {R>— Chappell— ASCAP 



* England's Top Twenty 



Bused on cabled reports from England's 
top music jobbers. American publisher 
of each tune is listed in parenthesis. 
Asterisk indicates ik> American pub- 
Usher. 

Softly. Softly— Cavcndlsl (Sherwin) 
Let Me Co, Lover— Abe rbach (Hill A Range) 
A Blossom Fell — John Fields (Shapiro-Bern- 
Slein) 

Mambo Italiano — Campbell. Connelly (Rylan) 
Naughty Lady of Shady Lane— Slerling (Pax* 
lOn) 

Give Me Your Word— Campbell, Connelly 

(Shapiro-Bernstein) 
Happy Days and Lonely Nifhls — Lawrence 

Wright (Advanced) 
Mr. Sandman— E. H. Morris (E. H. Morris) 
Maiorca— Mills (East*itk) 
Finder of Suspicion — Pickwkk (Pickwick) 
Mobile — Leeds (Ardmore) 
Tomorrow — Cavendish ^Rcls) 
Prize of Gold— Victoria (Shopiro-Bemsteln) 
No One But You— Robbins (Feist) 
Heartbeat — Kussncr (Ample) 
I Siill Believe— MDcMelodics (MacMelodies) 
Under the Bridges of Paris— Souihcra (HIU 

A R;)ngc) 
Somebody — Bourne (Bourne) 
1 Can't Tell a W^illz From t Tango- 
Michael Rcine (Harman) 
Count Your Blessings (Inttrad of Staeep>— 



Berlin (BeiUo) 



MARCH 26. 1955 



THE BILLBOARD 



MOA COMVENTION SECTION 99 




Just Voted Winners of the "Melody Maker" International Aivard for the World's Best Vocal Group 

•ECORDS ] £ TE UVtS'O*^ 




currently txptoding wilh 



THERE GOES 
MY HEART 



YOlTll ALWAYS 
BE THE ONE 



lO OUH OfE»MO» ftltNOl- 

W,.h „. .0.1.1 b. -HI, ,0. ol »''""* 0 *- 

.h. «,tlr. Emplr. Tt,«.lt. a-tull. 

Sod. 0«v«. At t— 



OECCA 29433 



rnSONAl MAHAQEMCNT 

HERB KESSLER 

1A74 Broodwoy 
N«w Yo<k City, N. Y. 




Exclusively 




■ECOID PtOMOTION 

VICTOR SEL^MAN 



100 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 




Copyrigii 



MARCH 2S, 1955 



THE BILLBOARD 



MOA CONVENtlbN SECTION 101 



GUY 





AND HIS ROYAL CANADIANS 




102 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



0*fC* • • • 

VouVe yelled for 
more releases by 



yeiffew Spotligk 



ton... 



CKAZY OTTO 

^ Mood (Sh. ^ «n>rte« & Jeny Vogel. 

«|i>a ly well .i TP '"''C coin anrf »!?■ current 
'"c-tapping beat '^'^ wunding arrange. 




fxclusfve Dacca Kecord/ng Star 




IN THE 
MOOD 



MY 



MEUNCHOLV 
BAB/ 



. . . and remember, 
f/ie Orfgina/ "Otfo 
is on/y on 



DECCA #29449-9-29449 




ED 



£0 

'S Play: 



OtATf 

220) 



»«oii _ 



OTJO 

(Pi. 
'Pi. 



SII3 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 103 




cofneateher 

* of the 






of the 
Will Mastin 



Trio 





CURRENTLY 



ALL OF 
YOU 



SIX BRIDGES 
TO CROSS 



29402 • 9-29402 



EXCLUSIVELY 

DECCA RECORDS 



PERSONAL MANAGEMENT 

WILL MASTIN 




104 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 




PERSONAL MANAGEMENT 
GRAY GORDON • MELSHAUER 



667 ModiMn Ave 
New York Cily, N. Y. 



9110 Suni«t Blvd. 
Hollywood, Col. 



DIRECTION 
GENERAL ARTISTS CORP. 



EXCLUSIVELY 
CAPITOL RECORDS 



GIBSON GUITARS 



Copyrighted 





hi^'tiiBiifiniiii'^Mf 



''JACKIE GLEASON 
OPERATOR PACKAGE" 




Special for 

Juke Box Operators 





CURRENT ALBUMS 



•MUSIC TO REMEMBER HER , 
•MUSIC, MARTINIS, AND MEMORIES 
•MUSIC FOR LOVERS ONLY 
•MUSIC TO MAKE YOU MISTY 
•LOVER'S RHAPSODY 
• ROMANTIC JAZZ 
•TAWNY 




106 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



The Billboard Music Popularity Charts 



POPULAR RECORDS 



* Best Sellers in Stores 



For survey week ending March 16 



RECORDS are ranked tn order ol theli 
current national Mllfng imporutKe at the 
retail IcveL ResulU are based on The 
Biflt>oard's weekly survey amaitfr (he na- 
tion'! lop Tolume pop record dealeri rep- 
rcvnting every imporlani markel area. The 
reverse side o( each record 1% aUo hsicd. 
When a f inure is fclven tn parcntheftU Weeks 
TMi ader the Rip title it indicate! what posi- Ijul oa 
Wwfc lion It oceupiM on the charL Week Chart 

1. BALLAD OF DA\T CROCKETT- 

B. Hayes 3 5 

Farewell— Cadence 1256— BMI 

2. CRAZY OTTO MEDLEY-J. Maddox. 2 8- 

Humorcsquc — Dot 1S32S 

3. SINCERELY-McGuire Sisters 1 12 

No More— Coral 61^23— BMI 

4. TWEEDLE DEE-G. Gibbs 4 9 

You're Wrong, All Wron|~Mctcury 70517— BMI 

5. MELODY OF LOVE-B. Vaughn 5 16 

Joy Ride— Dot 15247— ASCAP 

6. KG KO MO-P. Como 6 8 

You'll Alwiiys Be My Lifelime Sweetheart — 
V 20-59W-BMI 

7. BALLAD OF DAVY CROCKETT- 

F. Parker.... 11 3 

I Gave My Love— Col 40449— BMI 

8. HOW IMPORTANT CAN IT BE?- 

J. James 9 6 

This Ii My ConfesJior— M<i M 1191»— ASCAP 

9. OPEN UP YOUR HEART- 

Cowboy Church Sunday School .... 14 13 

llie Lord Is Counlinn oa You— Dec 29367— BMI 

10. EARTH ANGEL-Crew Cuts 8 8 

Ko Ko Mo— <I4)— Mercury 70529— BMI 

11. HEARTS OF STONE-Fontanc Sisters. 7 16 

Bleu Your Heart— Dot 15265- BMI 

12. MELODY OF LOVE-Foiir Aces 15 10 

lliere's a Tavern in the Town — 
Dec 29395— ASCAP 

13. MELODY OF LOVE-D. Carroll 12 12 

U Golondrina— Mercury 70516— ASCAP 

14. KO KO MO-Crew Cuts 16 9 

Earth Aniiel—(10>— Mercury 70529-BHI 

15. THAT'S ALL 1 WANT FROM YOU- 

J. P. .Morgan 10 IS 

Dawn— V 20-5896— BMI 

is: CHERRY PINK AND APPLE 

BLOSSOM WHITE-P. Prodo 21 4 

Marie ElciM Rumba— V 20-5965— ASCAP 

17. BALLAD OF DAVY CROCKETT- 

Tennessee Ernie Ford 19 2 

Farewell— Op 3058— BMI 

17. EARTH ANGEL-Penguins 13 14 

Hey, Scnorila— Duotonc 348 — BMI 

19. DARLING JE VOUS AIME 

BEAUCOUP-Nat (King) Cole 23 4 

Sand and the Sea— (32)— Cap 3027— ASCAP 

SO. PLEDGING MY LOVE-J. Ace 17 5 

No Money- Duke 136— BMI 

21. DANCE WITH ME IIENRY-G. Gibbs - 1 

Every RoiiJ Muit Iluve a Turning — 
Mercury 70572— BMI 

22. ROCK LOVE-Fontane Sisters 22 4 

You're Mine— Dot 8570— BMI 

23. PLANTATION BOOCIE-I4. Dee. .... 24 7 

Binh or the Bluci— Dec 2936fr— BMI 

24. TWEEDLE DEE-L. Baker 27 H 

Tomorrow Night— Atlantic 1047— BMI 

25. MAMBO ROCK-B. Haley 18 4 

Birih or ihc Boogie— 1 26)— Dec 2941»— ASCAP 

26. HOW IMPORTANT CAN IT BE?- 

S. Vaiifihan 26 5 

Waluin* Down the Aisle — 
Mercury 70534— ASCAP 

26. BmTH OF THE BOOGrc-B. ILdcy. 27 2 

Mambo Rock— (25>— Dec 29418— ASCAP 

28. IT MAY SOUND SILLY- 

McGuire Sisters — 1 

Docsn*t Anybody Love Me?— Coral 6t3«9— BMI 

29. PLAY ME HEARTS AND FLOWERS- 

J. Desmond — 1 

I'm So Ashamed— Coral 6U7»— ASCAP 

. 30. DANGER, HEARTBREAK AHEAD- 

J. P. Morgan — 1 

Softly, So(Uy-V 2^«016— A5CAP 



This Weeks Best Buys 



UNCHAINED MELODY (Frank, ASCAP) - Al 
Hibbler- Dccca 29441 

Initial reaction to thLs movie tune has been 
quite strong. A\ Hiltl>ler's version already 
has jumped on the Cleveland and Detroit 
territorial eharts and is a big seller in Nf*w 
York. Piltsburgli and Los Angeles, as well. 
This disk is also doing nicely in the r. & b. 
market. Several other versions are sparking 
eonsiderable action but have not yet gained 
the acceptance that the Decca record h:is. 
Flip is "Daybreak: (Feist, ASCAP). 

SILVER MOON {Hanns, ASC,\P)-Billy Vaughn 
-Dot 1.5347 

This Ls another recent release that has taken 
Uttle lime to hit pay dirt. Operators have 
been particularly enthusiastic about this rec- 
ord. Ciood sales reports were returned from a 
wide range of territories that included Phila- 
delpliia. Buffalo, Pittsburgh. Cleveland, Chi- 
eagt), Milwaukee, Nashville, St. Louis. At- 
lanta and Bitltimore. Flip is "Babv O' Mine" 
(Randy-Sinith, ASCAP). A previous Bill- 
board "Spotlight" pick. 



According to soles reports In key markets, lb* 
ffoMowfng recent release* ar« recommeiifted for 
extra profitst 



NOBODY (Jerry Vogel, ASCAP) 

DOOR OF DREAMS (Roncom, ASCAP)-Pen7 
Como-RCA Victor 6059 

While this has been a slow starter for Como, 
it is beginning to pick up nicely in various 
parts of the coimtry. This disk is moving at a 
good rate in f^hicago, Milwaukee, St. Louis, 
Cincinnati, Pittsburgh and Buffalo. Prefer- 
ence as to side is almost evenly split. A 
previous Billboard "Spotlight" pick. 

MAKE YOURSELF COMFORTABLE (Rvlan. 
ASCAP)-Deacon Andy Griffith-Capitol 3057 
Southern dealers have been having a field 
day with this humorous disk. Retailers in 
the Carolinas, Atlanta, Nashville, Dallas, 
Baltimore. St. Louis and Kansas City have 
found a ready response to it. The concentra- 
tion of strong reporls in those territories may 
put the Griffith record on the national charts 
in the near future. Flip is "Ko Ko Mo" 
(Meridi-m. BMI). A previous Billboard 
"Spotlight" pick. 



Most Played in Juice Boxes 



For survey week ending March 16 



RECORDS are ranked in order of the 
greatest number of play* in juke boxe* 
thruout (he country. Results are ba^d on 
Tlie Btllhoard** weekly lurvey jimong ihe 
nation's juke box ope(ulon. The reverse 
tide of each record 1ft also listed. When a 
figure i* given In parenthesis after the flip Weeks 
This title it indicates what position U occupies I-a** oo 
Week on the chart. Week Chart 

1. SLNCERELY-McCuire Sisters 1 10 

No More— Coral 6132J— BMI 



2. CRAZY OTTO MEDLEY-J. Maddox. 3 6 

Humoresque— Dot 15325 

3. HEARTS OF STONE-Fontane Sisters. 2 15 

Bless Your Heart— Dot 15265— BMI 

4. MELODY Of LOVE-B. Vaughn 5 12 

Joy Kide— Dot 15247— ASCAP 

5. TWEEDLE DEE-G. Gibbs 7 7 

You're Wrong, All Wrong— Mercury 70517— BMI 

6. MELODY OF LOVE-Four Aces 4 11 

There's a Ta»eni in the Town — 
Dec 29.W5— ASCAP 

7. KO KO MO-P. Como 6 7 

You'll Always Be My Lifetime Sweetheart— 
V 20-5994— BMI 

8. BALLAD OF DAVY CROCKETT- 

B. Hayes 13 3 

Farewell— Cadence 1256— BMI 

9. HOW IMPORTANT CAN IT BE?- 

J. James 10 5 

Thi» Is My Confession— M-Ci-M 11919— ASCAP 

10. KO KO MO-Crew Cuts 11 6 

Ejrth AnEeI—<12>— Mercury 70529— BMI 

11. THATS ALL I WANT FROM YOU- 

J. P. Morgan 8 14 

Djwn— V 20-5896— BMI 

12. EARTH ANGEL-Crew Cuts 8 7 

Ko Ko Mo— (10)— Mercury 70529— BMI 

13. EARTH ANGEL-Penguins 12 7 

Hey. Scnorila- Doolooe 34lt— BMI 

13. MELODY OF LOVE-D. Carroll 14 6 

Gotondrin*. L«— Mercury 705I6~ASCAP 



15. ROCK LOVTl-Fontane Sisters. 

Vou'ie Mine— Dol 8570— BMI 



16 



16. T\VF.EDLE DEE-L, Baker 17 3 

Tomorrow Niuht- Atlantic 1047— BMI 

17. LET ME GO, LOVER-J. Wuber 15 16 

Marionette— Col 40366— BMI 

17. DARLING JE VOUS AIME 

BEAUCOUP-Nat (King) Cole - 1 

Sand and the Sea— Cap 3027— ASCAP 

19. OPEN UP YOUR HEART- 

Cowboy Church Sunday School — 1 

Lord Ii CounllRg on You— Dec 29367— BMI 



20. SINCERELY-Moonglows , 

TerapU«-Cben 1581— BMI 



- 1 



^ Most Played by Jockeys 

For survey week ending March 16 

RECORDS are ranked in order of the 
greatest number of plays on disk jockey 
radio shows ihruout the country. Re^ulU 
are based on The Billlioard'i weekly sur- Weeka 
'Tils vcy among the niiiiun's di«k jockeys. The l^st mm 
^**k reverse side of each record Is alM listed. Week Chart 

1. SINCERELY-McGuirc Sisters 1 11 

No More— Coral 61323— BMI 



2. KO KO MO-P. Como 3 8 

Yo«11 Always Be My Lifelime Sweelheart— 
V 20-S994— BMI 

3. HOW IMPORTANT CAN IT BE?- 

J. James 6 5 

nils Is My Conlessioo— MO M 1191»— ASCAP 

4. TWEEDLE DEE-G. Gibbs 4 B 

You're Wroni. All Wront— Mercury 70SI7— BMI 

5. MELODY OF LOVE-B. Vaughn , 2 11 

Joy Ride— Do! 15247— ASCAP 

6. EARTH ANGEL-Crew Cuts 5 8 

Ko Ko Mo— Mercury 70529— BMI 

7. CRAZY OTTO MEDLEY-J. Maddox. 8 7 

Humorcsquc — Dot 15325 

8. BALLAD OF DAVY CROCKETT- 

B. Hayes 10 3 

Farewel|.|-Ca<le»ce I23«— BMI 

9. HEARTS OF STONE-Fontane Si.sters. 9 16 

Bless Your Henn- Dot 15265— BMI 

9. MELODY OF LOVE-D. Carroll 12 10 

O.ilonilrlna, La— .Mercury 70516— ASCAP 

11. TflArS ALL I WANT FROM YOU- 

J. P. Morsan 7 16 

Da.n— V 20-5K96— BMI 

12. HOW IMPORTANT CAN IT BE?- 

S. Vaughan 13 5 

Wallring Down the Aisle — 
Mercury 70534— ASCAP 

13. MELODY OF LOVE-Four Aces 11 10 

There's a Tavern in the Town — 
Dec 29395— ASCAP 

14. EARTH ANGEL-Penguins 15 9 

Hey. Scnorita- Dootone 348— BMI 

15. DARLING JE VOUS AIME 

BE.\UCOUP-Nat (King) Cole 18 4 

Sjnd and Ihc Sea— Cap 3027— ASCAP 

10. MAN CHASES A CIRL-E. Fisher - 1 

Wedding Bells— V 2(M015— ASCAP 

17. PLEDGING MY LOVE-T. Brewer. . 20 2 

How ImporLmt Can It Be?— Coral 61362— BMI 

18. DANGER, HEARTBREAK AHEAD- 

J. P. Morgan 17 3 

Sotlli. So(ll)-V 20^1016— ASCAP 

19. BALL.AD OF DAVY CROCKETT- 

Teiincssce Ernie — t 

Farewell— Cap 305S— BMI 

20. IT MAY SOUND SILLT- 

McGuire Sisters — 1 

Doeio'l Awboily Love Me7— Coral (I3«— BMI 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 107 



THE 



CHEERS 



ARE GOING PLACES WITH 










BUUEBERRIES 



^''^ CAN'T WE BE MORE THAN FRIENDS 



BOTH SIDES PUBLISHED BY: 
QUINTET MUSIC CO. BMI 



RECORD NO. 3078 



■ E C O It D S 



TOS MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH Z6, I9SS 



To be previewed at the MOA Convention 



MORE 



11 



MUSIC FOR 









mi 



ONLY" 



0«* 



I'm 




r— ML TIME HITS 

Ipeciai operator package 



Capitol's Best-selling v^°^j 
^Albums condensed into four 
Special Operator Packages 
...40 hits in each package on 
10 Extended Play records.., \ 

(without jackets) 




SKNMt IIAU' 

Back To Sorrenl" 



«rT^n If— MUSIC 

/ ,=~ Jf™™'' PACKAGE 




Sofi 




llDcfin 





^» Portugal 

,'Mage 



• Under Mj- Skin 
I Man I toyg 



'nterdmyt 



KNTHOUSC SlUNAOe 

PmiIioum Serenade 
Somebody U»e» Me 

W I Should Low You 
Rom Room 



lack Magie 



« -■)' Do I Love You 
DreamALimeDre^nOfM, 

"OOOSfOtCAMOUUCMT 

TheToucliOfYonrUp. 

"""''*«P'«Tfce Ocean 
''Had To Be You 
Tkla Love Of Mine 



1.^ 



O R D S 



-0^ display in 
Room 25 at 
MOA 
CONVENTION 



FRIU LISTED USUAL PRICE ONLY, INCLUDINC RECMO AMD PACKACE. CHECK TOUR DISTRIIUTOR. 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 109 



THANKS, OPS 

for helping to make these hits 

1944- STRAIGHTEM UP AHD FLY RIGHT 

1945- FRIM PRAM SAUCE 

1946- ROUTE 66 

1947- 1 MISS YOU SO 

1948- NATURE BOY 

1949- LUSH LIFE 

1950- MONA LISA 

1951- TOO YOUNG 

1952- WALKiN' MY BABY BACK HOME 

1953- PRETEND 

1954- ANSWER ME, MY LOVE 



AND NOW FOR 



1955 



DARLING JE VOUS AIME BEAUCOUP 
THE SAND AND THE SEA 



Nat "King" Cole 




no MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 




Mt^s up to you 



meet the three finalists . . . hear them sing . . . 
cast your vote for the ... 

MOA-RCA Victor 
''Miss Juke Box 1955" 

at the MOA Convention . . . Polls Open Monday: 2 PM - 9 PM; Tuesday: 2 PM - 6 PM 

An RCA Victor Recording Contract For "Miss Juke Box"! 
Valuable Door Prizes For The Voters! 



Winner will he announced at the MOA Banquet 



RCA Victor 



112 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



JUji^e BOX 




irdosi 



MOM 



18 rp*" 



NO 



,866 18 ' 



M G'M RECORDS 

TNI GIIATItT NAMl(^^';iN i NTI IT aYnmIN I 



'01 SIVCNIM AVI , NCW TOIII }«. N Y 





Air, 











r/ie Billboard Music Popularity Charts 
POPULAR RECORDS 



Territorial Best Sellers 



For survey week ending March 1i 

Listings arc based on late report* secured from top dealers ia each of the markets UmU4 




Atlanta 

L. How kMpoctml Cmm It BcT 

J. James. M-G-M 

2. Mclodr of Lo»«, B. Vaughn. Dot 

3. Darilnit it \om Aine Bcmcoap 

Nal (King) Cole. Cap. 

4. Sincerely. ML-Guire SisMn, Cot 

5. Ko Ko Mo, P. Como. V. 

Balti.-Wash. 

1. Ballad al Dsvj CrodtMt. B. Hayes. Cdc 

2. SiKfrclf. McGuire Sisters. Cor. 

3. Cmj Otto Medley. J. Maddon. Dot 

4. Tweedic Dee. O. Gibbs. Mcr. 

5. Clad Rat DoU. Crazy Olio, Dec. 

6. Birth of the Booclc. B. Haley. Dec. 

7. Melody of l^re, B. Vaughn. Dot 
S. Ko Ko Mo. P. Como, V. 
9. Ballad of Davy CrockcN 

F. Parker. Col. 
It. Maabo Rock. B. Haley. Dec. 

Boston 

1. Ballad of Davy Crocket), B. Hayes. Cdc 

2. Craty Otto Medley. J. Maddox, Dot 

3. II May Sound SlUy 
McGuire Si&icrs. Cor. 

4. Cherry Pink and Apple Blosion WfaKc 
P. Prado. V. 

5. MHody of Love. D. Carroll. Mcr. 

6. Tweedle Dee. G. Gibbs. Mcr. 

7. Ptaj Me Heorfu and Flowcn 
J. Desmond, Cor. 

t. How Important Can II Be? 

J. James, M-G-M 
9. .Sincerely, McGuire Sillers. Cor 
Id. Dance With Me Henry. G. Cibbs. Mcr, 

Buffalo 

1. Ko Ko Mo. Crew Cuts. Mcr. 

2. Craiy Otto Medley. J. Miiddox, Dot 
X Tweedle Dee. G. Gibbs. Mer. 

4. Sincerely. MtGuire Sisicrsi. Cor. 

5. Darilnc Je Voos Aime Beaaconp 
Nat (King) Cole. Cap. 

Chicago 

1. Ballad of Davy CrockeK. B. Hayes, Cdc 

2. ^relody of Love. B. Va»«hn. Dot 

3. CniJy Otto Medley. I. Maddox, Dot 

4. Sincerely. McGuire Sisters, Cor 

5. Open Up Vour Heart 
Cowboy Church Sundav School Dec 

II. Tweedle Dee. G, Gibbs. Mer. 
7. Plantation Boocie. I . Dec. Dec. 

H. Cherry Pink and Apple Blossom While 
P. Prado. V. ^ 

■>. Ko Ko Mo. Crew Cms, M^r. 
10. Darllns Je Voos Aime Beauconp 
Nat (Kine) Cn!c. Cap. 

Cincinnati 

I. Ballad of Davy Crockett. B. Hjycs. Cdc 

2. Karth Anjiel. Crew Cuts, Mcr 

3. Tweedle Dee. G. Gibbs, Mcr. 
J. Melody of Love, B. Vaughn, Dot 
5. Sincerely. .McGuire Sisters. Cor. 
*>. Ko Ko .Mo. Crew Cuts, Mcr. 
7.-Mclody of Love. D. CurroII. Mcr. 
It. It's a Sin to Tell « Lie 

S. Smith A The Redheads. Epi 
». Ko Ko Mo, P. Como. V. 
19. How IniportanI Can II Be? 
J James. M-G-M 

Cleveland 

I Ballad of Davy Crockett. B. Hayes Cdc 
i- Two Heano, p. Hoonc, Dot 
.1. naliriuwer. H. James. Mod. 

4. I Dchalned Melody. A. Hibblcr Dec 

5. Tweedle Dee. I.. Bjkcr, All. 
*. Melody of Love. B. Vaughts. Dot 

7. Plednini My Love. J. Ace, Duk 

8. Ptanlatlon Boorle, L. Dec. Dec. 

9. How Important Can It Be? 
J. James. M-C.-M 

10. Tweedic Dee, G. Gibbs. Mer. 

Dallas-Fort Worth 

1. Cra»y Otto Medley. J. Maddox. Do! 

2. BaBad of Davy CrtKkrti 
F. P.irkcr. Col. 

3. .Sincerely, McGuire Sisters. Cor 

4. Two Hearts. P. Boone. Dot 

5. Ballad of Davy Crockett. T. Ernie. Cap. 

6. Melody of Love, B. Vauf>hn. Dot 

7. Hearts of Stone, Fontanc Sisters. I>ot 
a- Ko Ko Mo. P. Como. V. 
9. Make Yourself Comfortahle 

A. Griffilh. Cap. 
10. Tweedle Dee, L. Buker. All. 

Denver 

1. Tweedle Dee, G. Gibbs. Mcr 

2. Sincerely. .McGuire Sister*. Cor 

3. VTMty Otto Medley. J. Maddox. Dot 

4. Melody of l.o»e. D. Carroll. Mer 

5. Ballad of Davy Croekert. T. Ernie. Cap. 
*. Ko Ko Mo. Crew Cms. Mcr. 
7. Melody of Love. Four Aces Dec 
I. Ballad of Davy Crockett 

F. Parker. Col. 
9- Op«a l> Vo« Heart 

Cowboy Church Sunday School, Dec 
ID. How Important Can It Be? 
S. Vaughan, Mer. 

Detroit 

I. Cherry Plak aad Ap(4e Blouom While 

P. Prado. V. 
\ '^J^^' Crockett. B. Hayes. Cdc. 

3. Melody of Love, D. Carroll, Mer 

4. Dance WHIi Me Henry. G. Gibbs, Mcr 

5. Dixie Danny. Laurie Sisters, Mer 
.6. Laiy Gondolier. Maniovani. Lon 

7. t nchalned Melody. A. Hibbler. Dec 
«. Mambo Rock. B. Malcy, Dec 
9. Daatcr. Heartbreak Ahead 

J. P. Moriian. V. 
10. Ballad of Davy Crockett 

F. Parker. Col. 

Kansas City 

1. Ballad of Davy Crockett. T. Ernie Cao 

2. It's a Sin to Tell a Lie 
S. Smith A Ihc RcJhcads. Epi 

3. Cnuy Olto Medley. J. MadJox. Dot 

4. Pledxlnx My Lo»e, J. Ace. Duk. 

5. Cherry Pink and Apple Blossam While 
P. Prado, V. 

6. Mambo Rock. B. Haley. Dec. 

7. Ihirline Je Voua Aime Beaucoap 
Nat (Kinit) Cole. Catj. 

S. How Important Can It Bc7 

J. James. M-G-M 
9. Earth Aazel. Pensuins. Dtn. 
10. Make Yourself Confoitablc 

A. Crifliih, Cap. 



Los Angeles 

1. Ballsd of Davy Cro^clt 

F. Parker. Col. 

2. Slacerdy, McGuire SLsleni, Cor. 

3. Cmry Otto .Medley, J. Maddox. r>0« 

4. Ko Ko Mo, p. Como, V. 

5. Melody of l,ove. L. Diamond, V. 

6. Ballad of Davy Crockett 
W, Schumann. V. 

7. Hcarto of Stoac, Fontanc Sisleri, Dot 
1. How Importaal Can It Be? 

J. James. M-C-M 
9. Thaft AU I Want From Yob 

J- P. Morgan. V. 
10. Tweedle Dec, L. Baker. AtL 

Milwaukee \ 

1. BalUd of Davy Crockett 

F. Parker. Col. 

2. Crary Ono Medley, J. Maddox, Dot 

3. Ballad of Davy Crockett, B. Hayes, Cdcj 

4. Open Vp Your Heart | 
Cowboy Church Sunday School, Dec. 

5. How Important Caa It Be? 
J. James. M-ti-M 

6. Ijiry Gondolier. Mantovani. Lon. 

7. MehKly of Love, D. Carroll. Mcr. 
». Ballad of Davy Crockett. T. Ernie, CapJ 

Plantation BooKle. L. Dee. Dec, \ 
10. Tweedle Dee, G. Gibbs, Mer. 

Mpls.-St, Paul 

1. Craxy Otto Medley. J. Maddox. Dot 

2. Melody of Love. B. Vaughn, Dot | 

3. Ballad of Davy Crockea I 
F. Parker. Col. I 

4. BaUad of Davy Crockett. T. Ernie, CapJ 

5. Sincerely. McGuire Sislers. Cor. H 
*. Open t> Yoor Heart I 

Cowboy Church Sunday School, Dcc I 

7. Tweedle Dee. Ci. Gibbs, Mer. I 

t. Ko Ko Mo, P. Como. V. I 

9. Meh>dy of I^ve. Four Aces. Dec I 

10. Farlh Ancel. Crew Cuis. Mcr. I 

New Orleons I 

1. Craiy Otto Medley. J. Maddox. Dot I 

2. Play Mt Hearts and Flowen I 
J. Desmond. Cor. I 

3. Ko Ko Mo, P. Como. V. I 

4. BaBad of Davy Crockett. T. Ernie, CapJ 

5. MHody of Love. Four Aces. Dec 1 

6. Sincerely. McGuire Sislcrs. Cor. I 

7. How Important Can It Be? I 
J. James. M-G-M I 

». Ballad of Davy Crockett I 

F. Parker. Cot. I 

Tweedle Dee. G. Giblis. Mcr I 

10. Pledslni My l.ove. T. Brewer, Cor. I 

New York I 

1. Crai.» Olio -Medley. J. M;iddos. Dot I 

2. Melody of Love. B. Vauphn, Dot I 

3. Ballad of Davy Crockett. B. Hayes, Cdcl 

4. Sincerely, McGyire Sisters. Cor. I 

5. Hearts of Stone. Fontanc Sisters. Dot I 

6. Open Up Vour Heart I 
Cowboy Church Sunday School, Dec I 

7. How Important Can It Be? I 
J James. M-G-M I 

«. Tweedle Dee. G. Gibbs. Mer. I 
9. Tweedle Dee. L. Baker. Atl. I 
10. Farth .Anftel, Pcncuinv. Dm. I 

Philadelphia I 

1. Craiy Olto Medley, J. Maddox, Dot I 

2. How Irapnrtanl Cah II Be? I 
J James, M-G-M I 

3. Ballad of Davy Crockett. B. Hayes, Cdcl 

4. Tweedle Dee. G. Gibbs. Mer. I 

5. Ballad of Davy Crockett I 
K Parker. Col. ■ 

». Sincerely. McGuire Sislcrs, Cor. I 

7. Opea I'p Your Heart I 
Cowboy Church Sunday School. Dcc. I 

«. Melody of l^ve, B. Vaughn. IX>I I 

9. Darllni Je Vous Aime Beaoeoup I 

Nat (Kinii) Cole. Cap. I 

10. Man Chases a Girl, E. Fiihcr, V. I 

Pittsburgh I 

1. Ballad of Davy Crockett. B. Hayes. Cdcl 

2. Cherry Pink and Apple Blosioai WUlil 
P. Prado. V. ■ 

3. Daace With Me Hevy. G. Gibbs, MttM 

4. Ko Ko Mo, P. Como. V. ■ 

5. Dnriinc Je Voas Aime BeaacoBp ■ 
Nal (King) Cole. Cap. ■ 

6. Tweedic Dee. G. Gibbs. Mcr. I 

7. How Important Can It Be? I 
S. Vau([han, Mcr. I 

S. Hearts of Stone, Fohtane Sisters, Dot I 
9. Melody of Love. D. Carroll. Met, ■ 
10. Melody of Love, W. King. V. ■ 

5t, Louis I 

1. Ballad of Davy Crockefl. B. Hayes. Cdcl 

2. Craty Olto Medley. J. Maddox, Dot^B 

3. Tweedle Dee. G. Gibbs. Mer. ■ 

4. Clo»e Vour Ryes, T. Bennett. CoL I 

5. Mamho Rock. B. Haley. Dcc. ■ 
i. Cherry Pink aad Apple Bloawm Whilfl 

P. Prado. V. H 

7. Dariiae Je Voas AIom Beaucou* I 

Nat (King) Cole. Cap. ■ 

B. Ko Ko .Mo. Crew Cuu, Mcr H 

9. Open irp Your Heart ■ 
Cowboy Church Sunday School. Doc I 

10. How Important Cm It Be? H 

S. Vautihan. Mer. H 

San Francisco I 

I. sincerely, McGuire Sisten. Cor. H 

Z. Hearts of Stone, Fontanc Sisters, Do! H 

3. Ko Ko Mo. P. Como. V, H 

4. Tweedle Dee. G. Gibbs, Met. H 

5. Ballad of Davy Crockett ■ 
F Parker. Cot. ■ 

*. Melody of Love. Four Aces. Dec H 

7. Craxy Otto Medley, J. Maddox. Dot ■ 

«. Melody of l.ove. D. Carroll, Mcr, ■ 

9. Earth Aocel, Penguins. Dtn. H 

10. How Important Can It Be? H 

J. James, M-G-M ■ 

Seafffe I 

1. Ballad of Davy Crockett H 
F. Parker. Col. ■ 

2. Melody of Love. B. Vaughn. Dot H 

3. Craiy Olto Medley. J. Maddox, Dot ■ 

4. Tweedic Dee, G. Gibbs. Mer. H 

5. Hearts of Stoae. Foniane Sisters. Dot 

4. Slncereely. McGuire Sisters, Cor, H 
7. Melody of Love, D. Carroll. Mer. H 

5. Open Vp Your Heart H 
Cowboy Church Sunday School, Dec H 

9. Close Your Eye*, T. Bcnnel^ Col. H 
ID. Birth of the Boogie, B. Haley, Dec H 



C opy r ig h t e d mau^ 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



SEE YOU 
AT THE 

MOA 




RECORDS MARK THE HITS! 



. . . MANY OF THE ''X" ARTISTS AND 
STAFF WILL BE THERE TO GREET 
YOU AT THE ''X" BOOTHS 



114 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 195S 




C O L U 



lA m RECORDS 

HHI ■XalufKbla-'.M Tiad* Mw<ii Iq. (14 M OH Mvcal lti«iilto4n. 



116 MOA CONVENTION SECTION 



THE IILLBOAltD 



MARCH 26. 1955 





The Hils that make the Juke Boxes Jump 




(We're Gonna) 





"ROCK AROUND THt CLOCK 



,.„„^ i„ .K. M OM "BIACKBOARD JONGIP 

By Bill HAIEY ="J hi' COMETS, Deeco 



"A. B. C. BOOM 



BILL HALEY, Decca 



HAPPY BJBY 



BILL HALEY, dccco-LES BAXTER, copitoi 



"ROCKABEAIlOOOl' 



ESQUIRE BOYS, Guyden-BUDDY MORROW, Mercury 

WILLIE RESTUM, Capiioi-TRENIERS, Okeh 

"GRfEN TREE BOOGIE"-"$UND0WN BOOGIE" 

y BILL HALEY and hii COMETS, Ejsex 




MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 117 




Mr.Operator 



your consistent money-makers are on 

CADENCE RECORDS 



^< CHORDEnES 



■1 Tin; . 

'f 




with a smash follow up 
to "Mr. Sandman" 

singing 



LONELY 
LIPS 



and 



THE DUDELSACK SONG 



Cadence 1259 



An exciting new record 

MARY DEL 



singing 



LEAVE MY 
HEART 



and 



NOBODY ASKED 
ME TO GO 



Cadence 1257 



I 



The Voice All America Loves . . . 
with a great new release 

JULIUS 
LA ROSA 



singing 




PASS IT ON 



and 



LET'S STAY 
HOME TONIGHT 



Cadence 1258 




THE 
TOP HATTERS 



with a great 
new release 

singing 



GO BABY GO 



and 



LEAVE-A MY 
GAL ALONE 



Cadence 1255 



INC. 40 E/fetWmSt. NEW YORK 1 



Cri 



i 



11« 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



» 



SAND\fAV_ri. J — 



SonoR ROLL OF Ril^ 



„^,.S.Chorfe>t« 



1. Miv.s^fi;:::i.v"j 



for 



THE BIllBOARD, JAN. 8TH ISSUE 



CURRENT SMASH RELEASE 



I 
I 
I 
I 
I 
I 
I 
I 
I 
I 

• A Billboard "Spotlight," 3/19 issue 
I 



LONELY LIPS 

and 

THE DUDELSACK SONG 



CADENCE 1259 



EXCLUUVCIY ON 


^ IXCIUSIVE 


PEDSONAl MANAGEMENT 


CADENCE RECORDS 


, JACK 

CI J.7075 


BERTEU 


no Stii *v., M.T.t 



I 
I 
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I 
I 
I 

I 
I 

I 
I 
I 
I 
I 

I 

I 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 119 



THANK S, O P S 




i 

i 

e 



I 

i 
i 
I 
i 
i 
i 
e 
i 



CURRENT BEST SELLER 



PASS IT ON 



AND 



LET'S STAY 
HOME 
TONIGHT 



I 

I 

I 
I 
I 
■ 
I 



CADENCE #1258 



RECORDS 



FRANK BARONE t^on^r. n.w y.,v at, 

RECQgP PgOMOTION: 

JERRY JOHNSON ^223 S>lmo Av*., Hollywood. Colif. 

KAPPY JORDON S'S w«>t End a>«., n«w rorii car 

PUMIC KEIATIONS: 

HARRY SOBOl too si«ik a^, n.w rod. car 




120 MOA CONVENTION SECTION 



tME BILLBOARD 



MARCH 26. 1955 



ftqnerill«D2t5it/f 




•xclutively on 
UNIQUE Records 

1(97 Broadwn. N.Y.C. 
UmUy Bm^m. Cm. U«r. 



The Billboard Music Popularity Charts 
POPULAR RECORDS 



* Review Spotlight on... 

RECORDS 



HTLLTOPPERS 

The Door Is Still Open (Berkshire, BMI) 
Teardrops From My Eyes (Simon House, BMl)-Dot 
1534— The Dot label is hot right now, and this disk 
can only enhance their sales-appeal. Lead singer Jimmy 
Sacca— j"st out of the Army— gives a standout perfoini- 
ance on both sides. His expressive warbling is particu- 
larly effective on "The Door Is Still Opeir," a mo\ ing 
ballad. The flip features a warmly sincere reading of 
a fast-paced weeper "Teardrops From My Eyes." 

PATTI PAGE 

Keep Me in Mind (Colonv, ASCAP) 

Little Crazy Quilt (Lear, ASCAP)- Mercury T0579-Thi.t 
is the best record Patti Page'has had in some time, and 
it should get plenty of jockey play and dealer attention. 
"Keep Me in Mind" is a breezy rhythm ballad with a 
giHxl beat and strong melodic line. "Little Crazy Quilt" 
is a charming novelty sung by the canary with brightness 
and delicacy of pacing. The gal's popular double-track 
vocal gimmick is ased to advantage on both sides. 

THE COOPERS 

Flip, Flop and Fly fProgresshe. BMI)-Coral 61383- 
Coral's new group of vocal- ins tnimen talis Is has a sock 

Sop version of the r.&b. hit. The boys warble w ith 
rive, humor and a sure rhythm sense, while the ditty 
itself is the kind of alive-and-kicking r.&b. novelty 
material that is strong right now in the pop field. 
Jolnniie Ray also has a good version of the song out 
this week on Columbia. Flip on the Goofers disks is 
"My Babe" (Regent, BMI). 

LEROY HOLMES 

Unchained Melody-M-G-M n962-This instrumental 
version of the strong flick time is in the vein of several 
previous Holmes hits— lush .string orking, plus , moody 
whistling by Fred Lowery. It should be touch-and-go 
bet\veen this one and the similar Les Baxter version on 
Capitol, which preceded it by a couple of weeks. \'ocal 
versions by Hibbler and Hamilton (see rh> thm and blues 
Si>otlight) should also come in for a hea\'>' share. 

DON CORNELL 

The Door Is Still Open (Berkshire, BMI) 
Most of All (Arc. BMI)-Coral 61393-The singer pulls a 
style-.switch on this one and comes up with tw o excellent 
sides in the pop-r.6cb. groove. "The Door Is Still Open" 
is a highly effective ballad with a gtKKl beat anu an 
appealing vocal. The flip features a fairly restrained 
Cornell reading of an ui>-tempo love song, with an 
infectious beat. Both sides should pull their full share 
of plays, with "The Door Is Still Open" apt to prove 
stronger. 



Reviews of New Pop Records 



BILLY VAt'CHN ORK 
SO*er Moon tt 

t>or !5M7— A Billboard "Spoilighl" 
J-ISl-'fS. IHanii*. A.SC'AP) 
B»hy of Mine ...79 
The ork ^win^s jicnlly (hm b happy 
lilile wore. Real limenable. bui not 
in the commcrtidl s\ol of ihc pouer- 
bousc Hip. <Rand:i-SMllli. ASCAP) 



r.DDIF. nSHER 
Take My Lo*e U 

VICTOR «ni— A Billboard "Spoi- 
li)ihi" .1-19--55. i¥tM, ASCAP) 

Jutt One Mor« Tl»e M 

A Billboaul -Spoilnshl" 3-19- '35. (Pat 
Ion, ASCAP) 



THE CHORDETTKS 

The DiidHuick Song tS 

CAI>ENCIi F7-OW.0Kfi6— A Billboard 
"Spoititiht" 3-19-'55. (Hill A RHge, 
BMI) 
LoRcly Lip*. . M 
A Billboard "Spotlight S-19-'5S. 
(Trepev. ASCAP) 



PATTI PAGE 

Keen Mc l« MM I 

MERCURY 701179— This i« one of 
ihme suhlle rhythmic tiuiM that (he 
thrush doe*> vu well. The di^k h»% « 
solid beat and Miss Page's vital 
»how-«i<ie petMinaliiy shines ihruoui. 
Deejays and operators will endor<ie 
with ptenlv of plav iColony. ASCAP) 
Unic CraiT Quill. ..79 
Mercury's wholeiome sonebird 
thrushes a charming ditty, which 
Khould appeal to both the pop and 
kidde market, a la many of her past 
plaltert. The double-voice Itack fea- 
tures MiM Page's u^uul pretty blend 
and delicate, deft vocal touches. 
(Lnr. ASCAP) 



THE DE CASTRO SISTERS 

Boom Booai Boomeraac B 

ABBOrr -»r)0-l— Rhythm novelty in 
sold strongly by the Dc Cuitros. 
Hiippy spirit figures to attract jock 
artd juke play, saining much exposure 
on the Mreniith of their last disking. 
iDaadcHoa, B%ll) 
l.rt \omr Lote Walk la....7t 
A punch-laden backing awards solid 
rhythmic support to the f»i* in this 
effective warble. It will win spins. 
(Teri, ASCAP) 



FRANK 5IIVATRA 

T*o HtATts 7*. 

CAPITOL )024— Sinatra ridca the 
ircBd with this siron; rcadiriii of the 
r.Ab. bit. He's sinyins out very well, 
and the side will pel Mrong exposure. 

BaMw l« riM Top 7« 

AnoDier in the same pop-r.Ab. sroove 
and Sinatra bell* it out with skill and 
aitlhorily. Makes a urodt couplina 

vim tiM nip. 



LU ANN SIMMS 
Tke Stamnc Cat .Snnf. t9 

COLUMBIA 40467— Oriental novelty 
Is Iriim same cariotin. Ihiush dt'uhle- 
tracks her own harmony, while Milt.-h 
Miller provide* some vinui*ML- cat 
effects. Should enjoy some healthy ac- 
tion all around, and especially witb 
the kids. (Dis««f. ASCAP) 
U U Lu . . 75 
Attractive, gentle lullaby is also from 
Disney's "Lady and Ihc Ir^mp." and 
was cleffed by Pceey I-ee and Johnny 
Burke. One of I u Ann s best johs. 
(Dbney, ASCAP) 

EDDIK FONTAINE 
Oa Beaded Knee 71 

"X" 1<»— A potent rock and roller. 
Cleffer bass also proside«i the rtnk- 
ribbed backing for a stand-out vocal. 
(United, ASCAP) 
I Miss Yoa So....7< 
The "Rock Lo*e" exponent shiHils up 
a Lainc-storm in this effective 
lorchcr. Could reKistcr. (L e e 4 a, 
ASCAP) 

THE CrHEERS 

BlaelMrrles Tt 

CAPITOL 3075— An amu:(in(f tonpue- 
in-chcck lakc-off on the r Ab. nov- 
elty, with Milid pacing and a show- 
manly vocal by the group. The pUi- 
icr boys and Juke fans should hand it 
spins (OHintcl, BMI) 
Caal We Be 

Mora Than Friends? Tt 

An okay up-lempo >kk»1 blend on an 
attractive ballad, but flip has more 
commercial appeal. (Oulalet, BMI) 

Al.FREDITO ORK 
His Makstj's Cka-Cka-Cha Tt 

RAINBOW 2112— One of the most 
danceable mambo %ides in rcccm 
monihi. Good big band and flavorful 
l.aiin group vocal over the leader's 
persistent piano. Should see plenty of 
action. 

Love for Sale 72 

This one's a bolero, and a good 
coupling juke-wiie. Firve irumrwt 
choir comptcmenis Allrcdiiu's vihcs 
in a Joe Caianni score. 

C A DA BOLTS 
OoeU PacU TC 

MERCURY 705il — Group novelty, 
with a beat, has gimmicky catch re- 
frain that could mean action. (CaHo, 
BMI) 

(Vo« Make My Hmt) 
G« Boo* Boom. ...72 

Another lively, gimmicky side. (Pwr*. 
BMI) 

PEGGY LEF 

Bella Nottc TS 

DECCA 294«0— Peg«y Lee renders a 

(ConSinued on page 124) 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



121 





"122 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



America's Most Excitini^ New Yokes 




MARCH 26. 1955 THE BILLBOARD MOA CONVENTION SECTION 123 




124 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1«55 



THANKS, OPS- u 




FLANAGAN 



and his ORCHESTRA 




I 

i 

I 

i 
i 
I 
I 
I 
■ 



ONE OF OUR BEST 



I BELONG 
TO YOU 



RCA VICTOR 20/47-6023 



L 



The Billboard Music Popularity Charts 
POPULAR RECORDS 



Reviews of New Pop Records 



> Coutinued jrom pafje 120 



tasteful vocal on (his pretty batlad 
from the flklt, "Lady and the Tramp." 
I_uiih siiins backing by Victor Youni. 
iDisnty. ASCAP) 
Lti....75 

Another wclt-f roduced sWe. Qitty 
from the sam« flick is a lullaby-type 
liin«, and pictty. iDbney, ASCAP) 



ALMA COGAN 

BiM Asmia 74 

VlcrOR 6063— A bright version of 
Ihc old musical comedy tune. Ork 
has lilting urrangemenl to back A1m« 
Cnpan'R Myttzed vocal. (Ktltfe ProwM* 
ASCAP) 

Paper Uiwtt 73 

Ihc Briti&b thrush hax a fresh sound, 
and ork has a lively, happy beat 
Make* a nice coupling for the flip. 
(FWMi. ASCAP) 



HARMONICATS 
Harien Noetarne 74 

MERCL'RY 70S84— A bluety irtood 
piece. Harmonicats' [nstrumenlal style 
h fine. Wax will provide dee^ayt 
with nice programming. (Shapiro* 
Bemgtcia, ASCAP) 
Mickey... 72 
The li£ht melOily and lllllns beat 
provide a sharp change from Ihe Hip. 
(HaraH. ASCAP) 



RONNIE HILTON 

Priie of Gold 7- 

VICTOR 6045— Bid ballad ffom the 
lillc flicker is awarded a warm and 
resonant performance. Many will 
like Hilion's piping here, and the 
side could «in ample exposure, 
(Colambla Pklurea, ASCAP) 

My LOTing Haa^ 71 

Another knowing chant >ob by Hilton. 
Bill king by strings is in the best 
British pop tradition— nice and lush. 
iFIHda, ASCAP) 



FRFD WARING ORK 
Well Go a Lome. 

Low Way Together 7' 

DECCA 29451 — A rousing march 
tunc by glee club nnd soloists. Should 
register with regular Waring buyers. 
<Foz, ASCAP) 
He Was the Happtrst. . . .7* 
Boisterous crew has just tendered a 
farewell (etc for one of the boys 
abOMt to be wed. Entertaining special 
o£ca<iion side. (Shawaec, ASCAP) 



JOHNSTON BROTHERS 

Hearfbrokea 74 

LONIX)N 1545— It's the oldie, dcmc 
in nosiulgic Myle. Pleasing arrange- 
ment backi the Johmlon Brothers* 
vocal. Good li&Icning here. 
Ma^ocra. .. .70 
This Mcdiierranean-slyled lyric la 
inttiprcted with considerable charm 
by the Johnston Brothers. Nice, for a 
limited mnrkct. 



FRANK CHACKSF1ELD ORK 
Pavemnls «f Paris 73 

LONDON 1530— The British maestro 
captures the mood of the streets of 
Parli in this little tone poem. Nice 
instrumental, with a scnshivc arraoge- 
mem. 

GlortMis 73 

Another insinjmcntal in the Chacks- 
field manner, with sweeping strings 
and melody. 



SPIKE JONES ORK 

HI Mhter! 73 

VICTOR 6064— A cute dttiy of the 
kid who loves the candy his tister'a 
boy friend brings. It's not in Spike's 
hilarious style. Rather, it's got a 
tender touch. May get jockey atten- 
tion, <Slw»a HcNKC, BMl) 

ThK Soag In for the Birds 7t 

Kiddies may like this piece of fong 
satire. It's full of quacks, whisties 
and bird calls. (Oahharst. BMl) 



DICK CONTINO 
Slc«i>yHaK Gal 73 

MERCURY 70587 — Dreamy, Dance- 
able accordion solo with guitar spells. 
A handy nostalgic item for jock and 
juke play, <Feirt, -ASCAP) 
Llaichoute Blues. . . .it 

Flashy insirurr>enial side by the 
I ihrrace of the sccordion. Mainly 
tor (he fan club. (Harass, ASCAP) 



ARTIE WAYNE 
A HuMlred Yean Froa Today 73 

MERCURY 705S9 — An attractive 
oldie fcis new life pumped Into it via 
Waync'^ pctsuauve warble, and well- 
conceivcd shuffle backing helps. 
<F»lit. ASCAP) 
Don't CoBM Any Closer. . . .C7 
Waj'ne is almost c<.>nvincing in this 
Latinized puff. (A»eafa) 



PERSONAL MANAGEMENT 

GEORGE THOMPSON 

Aiwciot*: SID SEIDENBERO 
UH tnattmt, Hn Ywt 1*. N. 1. 



RCA Victor 

- > -.il*-.!. . _:,J. _ 



JACK PLE15 ORK 

niwa Ve« With ItpM a Star T 

DECCA 29457 — Pretty standard is 
from Disney's "Pinocchio" flick. TifW 
choral and otk rendition merits dee- 
jity use. (Boiwne, ASCAP) 

Hclgh Ho; 
Whistle While Voa Weffk. . . .71 
More Disney and atlraclively done. 
Single. unpat:k.i(!e(! disking of this 
material is unlikely to atlrnci much 
dealer aitenrion. tBourw, ASCAP) 



LES ELGART ORK 

Ctenanooga Legion Band 72 

COLUMBIA 40458 — A march, in 
DikteUnd Myle with the Tattle Talcs 
chanting chorus artd the band get- 
ting a big <ound. |S«hbM, ASCAP) 
Come to Ihe Mardi Grms. . . .71 

An inMiumcntal of the prcity melody. 
(Prrr Intrraatioaat. BMl) 



GEORCIE AULD 

Cheery Pink T 

CORAL 6138I~A tasteful melodk 
insiruntcnral treatment of the recently 
revived ditty, which is also featured 
la Jane RitsseU'i ixw movie, "Uadcf- 



waler." Spins are in store. (C 
ASCAP) 

Plaatalion Boogie 71 

A fine rhythmic take-off on Lenny 
Dee's catchy tunc. Should gamer 
Jockey play and juke trade. (Copar, 
B.M1> 



DICK JACOBS ORK 

Play Me Heans and Flower* 71 

CORAL 61380— An ailraciive inctru- 
Biental. Lush strings and relaxed 
musicianship make a nice side. (Ad- 
▼anccd, ASCAP) 
Mr Dcu*. . . .7* 

Jacob's ork doe* a melodic pleasing 
arrangement of this waltz. A chorus 
to the effect. (Leo FeM. ASCAP) 



EDNA ^leGRIFF 
] Was, I Am aad Always Will B« 71 

NEW DISC 10023— Potent rendiiicm 
of a strong batlad by a talented 
thrush. Could miike noi»e in both 
pop and r.Ab. market*, H it can $et 
the exposure. Orking is by Sy Oliver. 
<M. A M.. BMl) 
A Thoasand Burning BridgM....7A 
Fine turte by Millard and Fain doesnf 
have the direct appeal of the flip. 
(Cbappetl, ASCAP) 



VICKl YOUNG 

Live Fast, Love Hard. Die V*«a« 71 

CAPITOL .1076— Country convert la 
sung with good projection by Vicki 
Young. An infectious beat and hapnf, 
carefree spirit is contained in Ihig 
attractive waxiitg. Good juke wa^ 
(Central, BMl) 

Z««ai, Zoom. Zooia Tt 

Rhythm dlliy Is only partially niccesa- 
ful in capturing the r.Ab. feel. Thrush 
and ork work hard, iho. (MBte, 
ASCAP) 



BUDDY COLE 
Ptantafion Boogl* 71 

COLUMBIA 40460— Bright singinfi by 
the Wood Sisters in front of the 
Cole organ punches across the rhyttim 
opus effectively. Coutd do some >uko 
business. iCopar, BMl) 
Foolishly... 70 

The Wood Sisters sing the ballad 
tastefully to ne^t backing by the 
Cole combo. iRegeal, BMl) 



DICK HYMAN TRIO 

The Old Professor 7t 

M-G-M 119S1— A bTighl jub of 88'ina 
on a gimmickcd piano. Opus has 
catchy rhythmic variation that adds 
lots of listening v;ilues. Good juke 
filler. (HoUis, BMl) 
Became Mucho. . . .61 
The hip pianist has another allractiw 
ilicing here. (Peer, BMl) 



DA\'n> CARROLL 
Cecilia IB 

MERCURY 70583— A gay levival of 
the oldie, «iih«n atmosi exact take- 
off on the original Ronnie Kcmpcf 
TocaL Should do some >ukc bosiiMifc 
(Botsrac, ASCAP) 
Two TImIn' Gal....6« 

An old-fashioned reading of a ffwiit|9 
ditty with a strong I920's flavoi. 
(Mala St. BMl) 



SCATMAN CROTHERS 

Dearest One' 7B 

CENTURY 710 — An ingratiating 
reading of a moving batlad. with luah 
backing. Good incLcy and juke wax. 
(Kavclin, BMl) 

Keep That Coffee Hot . , M 

A rhythmic novelty receives a person* 
able interpretation by Oothera. 
Benny Carter's ork provides iolld 
backing all the way. tKavdla, BMQ 



LEONA ANDERSON 

Limtmrger Love 71 

COLUMBIA 4045»— This in a weird 
one, and it's crazy enough to get 
some spins. Ditty is a satire on th« 
current rhythm and blues style. Th« 
lyrics arc low comedy, delivered by a 
gal with a "cultivated" and btokOB 
set of pipes. 

Yo-Ho! The Crow 65 

Another <uiiiTic side. Mith a comic, 
folksy touch, but it lacks the mitty 
yocks of the flip. (Ludlow, BMl) 



NEIL LEWIS ORK 

Easier Parade 1% 

TICO 245 — Pianist and his rhythm 
feature regular mambo tempo hero 
for an exciting side. This side should 
score with mambo-niks. 

How Important Caa It Be? 63 

A piano cha-cha-vha version of iho 
hit tune. PcKUvsivc KK'ing U mof* 
danceable then listenable. 



RUSH ADAMS 

The Rose la Her Hair « 

M-G-M 11953— A sincere, full-voiced 
version of the flamboyant oldie, with 
melodic backing by David Linden. 
(Wltmark. ASCAP) 
Only for Yoa ...69 

A warm romantic reading by tho 
label's new singer of a listenaMa 
ballad. tSlBMiB Hoase, BMII 



JOE MARINE 
If It Wasnt for Yow IS 

NEW disc: 10019— Pop weeper ia 
sung with impressive sincerity by 
Marine. Good w*ix. (Tw Pee, 

Goodnight My Love . . . 6« 

A gentle warble of the evcigreen thai 
will provide p1ens4<nt listening for 
many, if exposed. iRobblin. ASCAPJ 



BUD DECKLEMAN 
What Is It, Dariing? 0 

M'G-M 11952— The country warbler 
conveys the »ccpcr «ilh compelUnc 
sincetiry. (Aeaff-Roae. BMl) 
No One, Dear, Bat Yoa- . . .67 

Deckleman chants the weeper with a 

(Cotitinued on page 126) 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 125 



SONGS AMERICA SINGS 



THE BALLAD OF DAVY CROCKETT (Wonderland) 

Walter Schumortn Voroi— Victor Soni of ihe PionMri— Bluebird 

Tenneiie* Ernie— Capilol Mike Stewart- Jim my Leyden —Little Golden 

Bill Hayes— Cadence Roity Draper— Mercury Burl Ivei— Decca 

Fell Porker—Columbia Steve Allen— Coral Mew Wi»e<nan— Do! 

CRAZY 'BOUT YOU, BABY (Sunbeam) 

The Crew Cutt— Mercury Four Belli— Bell 

DIM, DIM THE LIGHTS (Republic) 

Bill Holey— Decca The Top Halters— Codence 

EARTH ANGEL (Dootsie Williams) 

The Penguini— Dootone Gloria Mann— Sound 
The Crew Cuts— Mercury Pot O Doy— MGM 

EVERLOVIN' (Tannen) 

Patti Page— Mercury Boyd B«nn«H— King 



Among the songs the Americon Music-loving Public 
has favored most in the post few months are these . . . 
BMI licensed songs which hove been consistently on 
the best-seller lists and on the charts of most-ployed 
on Radio, TV ond Coin-mochines . . . 



L«t Baxter— Copilol 



DoyU Sitttri— Victor 



GOODNIGHT, SWEETHEART, GOODNIGHT (Arc-Regent) 



McGuire Sitters— Coral Suruiy Gole— Victor 

Ella Mae Morse- Capitol Johnny & Jock— Victor 

HEARTS OF STONE (Granite-Regent) 

Fonlane Sisters— Dot McGuire Sisters— Coral 

Red Foley— Decca Vicki Young — Capitol 

Rudy Gray— Capitol Charms— Deluxe 

Louil Innis— King Goofers— Coral 



Gloria Mann— Jubilee 
Spaniels— Vee Jay 



Jack Haskell— Camden 
The Jewels-R & B 
Ruby Wells-Victor 
Four Bells-Bell 



IF YOU LOVE ME (Duchess) 



Vera Lynn— London 
Kay Starr— Capitol 
Edith Plaf— Columbia 
Dorothy Squires— London 
Helen Forreit-Bell 



Shirley Harmer— MGM 
Bing Crosby— Decca 
Julius Lo Rosa— Cadence 
Jon Peerce— Victor 
Marlon Morlowe- Columbia 



Goyle lorson— Topi 
Haddo Brooks— Epic 
Wilburn Brother I— Decca 
Trio Los Ponchos- Seeeo 



I'M A FOOL TO CARE (Peer) 



Lei Paul-Mary Ford — Capitol Anno Morie-Stardusters— Flair 

Lorry Clinton- Bell Gene Autry— Columbia Bitly Walker— Columbia 



KO KO MO (Meridian) 



Louil Armslrong-Gory Crosby- Decca Hawkshow Hawkins-Rila Robbini— Victor 
Goldie Hill-Red Sovine— Decca Betty & Marion Hutton— Capitol 

Jackie Hill-Jack Cardwell-King Bill Dornell-Betty Cloeney— "X" 

Perry Como— Victor Marvin & Johnny— Modern The Charms— Deluxe 

Tito Rodriguet— Victor The Crew Cuts- Mercury Gene & Eunice— Combo 

The flamingoei— Porrot Dooley Sisters- Tampa Andy Griffith— Capitol 



LET ME GO, LOVER (Rumbalero) 

Joen Weber — Columbia Prom Orch.— Prom 

Sunny Gale— Victor The Counts— Dot 

Patti Page— Mercury Tereia Brewer— Coral 

June Corter— Columbia Peggy Lee— Capttol 

Jock Haskell- Comden Dean Martin— Capitol 
Hits-A-Poppin'— Parade 

MALAGUENA (E. B. Marks) 

Caterina Valente— Decco Stan Kentort— Columbia 

NO MORE (Maple Leaf) 

McGuire Sisters— Corol The 3 Belles— Bell 
Guy Lombardo— Decca DeJohn Sisters- Epic 

OPEN UP YOUR HEART (Hamblen) 

Cowboy Church Sunday Schos(— Decca George Shea 
McGuire Sisteri— Coral The Loncers— Carol 

PLEDGING MY LOVE (Lion) 



Jimmy Wakely-Coral 
Carmen Taylor— Guy den 
Four Tunes- Jubilee 
Honk Snow— Victor 
Susan Miller-Bell 



The Goylordi— Mercury 
Betty Amoi— Mercwry 



Stole imen-Vkt or 
Gale & Rosemary Ctooney 



Tommy Mora — MGM 
Teresa Brewer- Coral 



Eddie Fontaine— "X" 
Teresa Brewer— Coral 



Four Lads- Columbia 
louis Armstrong- Decca 
The Thunderbirds— Deluxe 

ROCK LOVE (Lois) 

Fontone Sisters— Dot 
Dolores Gray— Decca 
Billy Forrell- Mercury 

SHAKE, RATTLE AND ROLL (Progressive) 

Bill Haley & hii Comets— Decca 

SH-BOOM (Progressive-St. Louis) 

The Chords — Cot Henry Jerome— Lion 

Leon McAuliffe — Columbia Billy Williams— Cor at 
Stan Freberg — Capitot 



Johnny Ace— Duke 
Ronnie Goylord- Mercurf 



Eloine Gay— Deluxe 
Lula Reed— King 



Ralph Flan agon —Victor 
Trio Los Flamingos— Colonial 



SINCERELY (Arc-Regent) 



McGuire Sisters— Coral 
Louis Armstrong— Decca 
Johnnie & Jock — Victor 



Bob Willi-Decca 

The Moonglows— Chesi 



Billy Fieldi-MGM 
The 3 Belles-Bell 



THAT'S ALL I WANT FROM YOU (Weiss & Barry) 



Jaye P. Morgan— Victor 
Dean Martin— Capitol 
Audrey Willioms-MGM 
Prom Orch.— Prom 



Susan Miller & Bells- 
Mimi Mortel- Tops 
Kits-A-Poppin— Parade 
Dick Jocobs— Corol 



TWEEDLEE DEE (Progressive) 

Georgia Gibbt— Mercury Pee Wee King— Victor 

The lancers— Corol Dorothy Collins- Audivox 

Vicki Young- Copitol Lovem Baker— Atlantic 
Bonnie Lou — King 

THIS OLE HOUSE (Hamblen) 

Rosemary Clooney — Columbia 
Rosetlo Thorpe- Decca 
Stuart Hamblen— Victor 
Tex Williams-Rex Allen— Decca 
Jordanoires — Copitol 

WEDDING BELLS (Robert Mellin) 

Eddie Fisher— Victor Denlse lor— Mercury 

Guy Lombardo— Decca Fronkie Lester- "X" 



nah Washington- Mercury 
York Brothers— King 
Jock Haskell- Camden 
Larry Darnel— Sovoy 



Teresa Brewer— Corot 
Bop-A-looi- Mercury 
A I Sears— Herald 



Statesmen Quartette- Victor 
Blue Ridge Quortette— Gotham 
Herb & Kay— King 
Stamps Quartette— Columbia 
Ralph Flonagan— Victor 



WHITHER THOU GOEST (Brenner-Kavelin) 

les Paul-Mory Ford- Capitol George Morgan-Anita Kerr— Columbia 

Betty Johnson— Bell >Aarion Marlowe— Columbia 

O. B. Masingill— Epic Rita Robblni— Victor Laurie Lomon- Century 



RHYTHM and BLUES 



(BAZOOM) I NEED YOUR LOVIN' (Quintet) 

The Cheers— Capitol The 3 Bellei-Bell 

The Charms— Deluxe Les Elgort— Columbia 

GOT MY EYES ON YOU (Progressive) 

The Clovers— Atlantic Gory Crosb/' 

GEE (Meridian) 

The Crowi— Roma Jo Loco— Tieo 

Somethin' Smith-Shylarki— Epic 

HONEY LOVE (Progressive) 

The Drifters- Atlantic Bunny Poul— Essex 

HURTS ME TO MY HEART (Monument) 

Mery Del-Archie Bleyer — Cadence Foye Adami- 

Elton Brilt— Victor York Brothers— King 

I WANNA HUG YA, KISS YA, SQUEEZE 

Buddy & Claudia— Chess Mike Pedrcin- Victor 
Bull Moose Jackson— King Lu Ann Simms— Columblo 

JOHNNY HAS GONE (Crossroads) 

Voretta Dillord— Sovoy Patti Jerome— Josio 

LING TING TONG (St. Louis) 



The Chorms- Deluxe Hiti-A-Poppln'- Parade 

5 Keys— Copitol Prom Orch.— Prom 

MAMBO BABY (M & M) 

Ruth Brown— Allonlic Dolly Wade~2 Miket 

Georgia Gibbs— Mercury Sy Oliver— Bell 

OOP-SHOOP (Flair) 

The Crew Cuts— Mercury Prom Orch.— Prom 

Helen Groyeo— "X" Kay Brown— Crown 

Horry James— Columbia Shirley Gunter— Flair 

PLEASE FORGIVE ME (Lion) 

Johnny Ace- Duke 

RUNAROUND (Regent) 



Larry Clinton— Bell 
Karen Chandler— Coral 



The Three Chuckles-"X' 
The Orioles— Jubilee 
Bill Forrell— Mercury 

SUCH A NIGHT (Raleigh) 

Johnnie Ray— Columbia Bunny Pout— EiieK 
Clyde McPhotter- Atlantic Jone Tuny— Decca 
Perer Prado— Victor 

WORK WITH ME ANNIE (Lois) 

The Midnlghlers— Federal 



Mimi Martet— Tops 
-Atlantic 

June Hutton — Copitol 

The Carlisle I— Mercury 
-Herald 

Johnny Parker— Coral 

YA (Arc-Regent) 

Billy Williomi-Coral 

Tt<e Fiv« Wingi— King 

Hawkihaw Hawkins— VIcfoc 
Artie Molvin— Woldorf 

Edna Mo* McGriff- Fovorit* 



Hamilton Sisters- Columbia 
Big John— Okeh 
Goyle Larson- Tops 



The Lorelels— Dot 

TKe Brigadiers— Waldorf 



Dinah Washington — Mercury 
Cob Collowoy- Bell 



COUNTRY and WESTERN I 



COMPANY'S COMIN' (Barton) 

P. Wogoner— Victor 

DON'T DROP IT (American) 

Terry Fell— "X" Betty Amoi— Mercury Wllbwrt Harrison— Sovoy 

Jimmy Hartley- DeLuxe Singing Wanderers— Decca Laurie Sisteri— Mercury 
Tommy Sands— Victor Red Sovine— Decca 

I DON'T HURT ANYMORE (Hill & Range) 

Honk Snow— Victor Ray Anthony— Capitol Dinoh Woshington- Mercury 

Eddy Arnold— Victor Rusty Howard— Topi Tommy loftin- Puccio 

IF YOU AIN'T LOVIN' (Central) 

Foron Young— Copitol Bull Moow Jackton— King 

IF YOU DON'T, SOMEBODY ELSE WILL (AcuH-Rose) 

Jimmy lee-Johnny Mothli- Cheu Rita Robbins— Victor 

Ray Price— Columbia Wonda Jackson-Billy Gray— Oecca 

Tommy Loftin— Broadway Cliff Johnson- Tops 

I REALLY DON'T WANT TO KNOW (Hill & Range) 



Eddy Arnold— Victor Rondy Hughes— Bell 

Bob Carroll— Derby Bob Santa Mario- MGM 

Freddie Dorian— CormiK Ernie Berger— King 
Les Paul-Mary Ford— Copitol 

KISS-CRAZY BABY (Sheldon) 

Johnny & Jock— Victor The Crockerjocks- Kopp 
Ralph Morterie- AAereury 

LOOKING BACK TO SEE (Dandelion) 



Johnny Poke — Crystal 
Billy Word-King 
BeHy Cody— Victor 



Delta Rhylfim Boys— Omm 



Ruby Wllli-GrorKfpa Jonti— Victor 
Joe lipmon- MGM 
Guy Lombardo — Decca 



Moxine & Jim Edward Brown — Fobor 
Goldie Hill-Justin Tubb— Decca 
Bob Sondy-Goyle Lor sen— Tops 

LOOSE TALK (Central) 

Car! Smith— Columbia 

MORE AND MORE (Commodore) 

Webb Pierce— Decca Merle Kilgore — Imperial Guy Lombardo— Decca 

THE NEW GREEN LIGHT (Brazos Valley) 

Hank Thompson- Capitol 

ONE BY ONE (Acuff-Rose) 

Red Foley-Kitty Walls- Decca Ken Marvin- Victor 

PENNY CANDY (Dandelion) 

Jim Reeves— Abbott Merv Shiner— Victor 

SLOWLY (Cedarwood) 

Webb Pierce-Decca Bill Corey— Victor ' Randy Hughes- Betf 

Guy Lombardo— Decca 

THIS IS THE THANKS I GET (FOR LOVING YOU) (Hill & Range} 

Eddy Arnold- Victor Bob Sandy— Tops Vonnie Taylor- Copitol 

Morion Caruso— Decco Betty Johnson— Bell Tommy Loftin— Pucci* 



BROADCAST MUSIC, INC. 



589 FIFTH AVENUE 
NEW Y08K 17, N Y. 



NEW YORK . CHICAGO e HOllYWOOD . TORONTO e MONTREAL 




126 MQA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



THE WEAKER SEX? 

not with records . . . 
THE GALS GOT IT! 



JUST RELEASED 

'Dancing And 



Dreaming' 



coupled with 




'Tlie Did 
Town Hall' 



(TAKE YOUR PICK) 




LAURIE 
SISTERS 



MERCURY 70596 • 70596x45 




The Billboard Music Popularity Charts 
POPULAR RECORDS 



Reviews of New Pop Retards 



• Continued from pa^e 124 



paiieniint catch ia his voice. (Acnff' 
Ro«e, B.MI) 



THE LI>D BRO.S. 

Ha).WB}.Tr-Kan-Go « 

MERCURY 70564— Th« Brothefs do 
some huppy. hcariy vocalizini on a 
tay. bouncy iwvelly with jome bright 
hncking. Good juke Item. (Sfe*MM» 
BMI> 

My Anitclliia tT 

The t>i>ys blend nicely on a pretty 
III tie diity with a Venetian navof. 
(Krtdexkk, BMI) 



A RUNE TVK 

Slop Rlmlnit Mj Ben M 

M-C-M II9S7 — She's chasing him 
from her door until his inieniions ate 
mairlinoniul. A sexy warble by Itae 
Thrush. (MeQIn. BMI) 
What Was I lo l>o?....M 
Cute pettier diiiy is dcliTered pleaa- 
anily by Arline Tye. Easy liiteaiot. 
(MclllH, BM1» 



RL'SS 1.ANOI 

I^Ha Mcx'o Mare t', 

CRESCENT 1001— "Angelina" in the 
origlnwl Iiitlian version. Should do 
mcll in Italian neighborhoods. (Ilal* 
laM Book. ASCAP) 
r«e Been Aloac Too Lo«ic. . . .tU 

l.andl u*ed lo lin^ as "Chris Colum- 
bo." and he sounds a little like his 
lute cousin Russ. tho fuzi^ mike 
pick-up hurls his chances. (CroBwall 
Mnilc, ASCAP) 



VIC ARM AND 
Ikere's I.ols-a Roob « 

CYCLE 101— Novelty dilly nets the 
bcncllt ot a rediliiif> that has aa 



(nfeciious beat. Armand's vocal (■ 
ably backed by Sid Feller. (Llnnwr) 
Tbc Weddlac Walti tZ 

Melodic ihrec-beai melody gets a fO»»- 
tine vocal performance. (Llniur) 



RELETS FORREST 

Deal Play Thai .Soag Atato M 

NEW DISC 10031— The warm-voiced 
thrush e».*ays a punchy delivery here 
that doesn't quite reslstcr. (Haw- 
Iborac, BMI) 
False Alans.... W 
Plenty of noise and exuberance here 
infolving a Freilich-iype tune. (Haw- 
tkome, BMI) 



TAD BRUCE 
Tkcrt't Soaelblac l» the H lad M 

WATCO 111-11— The bitntone wngs 
the soaring ballad ablv. Lavibh back- 
iniE helps. (Easlcra, BMI) 
CdU' la My B««r....«l 

Waltz novelty (okay sinking-waiter 
material) is handed a big productioik 
(Eastern, BMI) 



KARL KI.NG-DON ROTH TRIO 
la the TwiUcht Rays M 

CARDINAL 1031 — King reveals a 
pleasant baritone in a leniimental 
old-fashioned sonf. iCoMMMriali 

Love's Sweet Slory M 

Same comment. iCi h ^ ww lal) 



DON SMITH 
5'poria- St 

EMPIRICAL 5002 — Cool backinc 
creates a pleasant mood behind the 
warm chanting by Smnh. 

Yoar Di^Mi 4t 

A quiet and tender waibic of ft 
romantic dilly. 



Vox J ox 



• Coniinued from page 19 



class with the American 
Forces Network in Berlin, Ger- 
many, where, he reports, Nor- 
man Criinz's "Jazz at the Phil- 
harmonic" pulled a tremen- 
tlous crowd last month. . . . 
Buss Bamett. formerly with 
WTOL, Toledo, has moved lo 
KCNC, Fort Worth. 

Jack Re\nolds, ex-spinner at 
KTOW. Oklalioma Citv. ha.s joined 
KGKO, Dallas, where he spins five 
hours of music daily. . . . Country 
and western deejay Carl Swanson, 
WRUN, Utica. N. Y.. raised his 
15-year-old daughter Janice to fol- 
low in his professional footstep,-*. 
However, Janice likes her music 
hot, and her first spinning stint 
(over WRUN on Saturday after- 



YESTfRyfAR'S TOPS- 

ffc* notion'! top twn«a on racords 
aa rapartad in Tha Billboard 

MARCH 24, 194o: 

1. Ac-cent- tch II- ate the Postive 

2. Rum and Coca-Cola 

3. Saturda\ Night (Is the Lone- 
liest Night in the Week) 

4. My Dreams Are Getting Better 

All the Time 

5. A Little on the Lonely Side 

6. I'm Beginning to See the Light 

7. Candy 

8. Don't Fence Me In 

9. More and More 

10. Sweet Dreams, Sweetheart 
MARCH 25. 1950: 

1. Music! Music! Miisic! 

2. Chattano*)gie Shoe Shine Boy 

3. If I Knew You Were Coming 
rd've Baked a Cake 

4. Hag Mop 

5. I Said My Pajamas 

6. There's No Tomorrow 

7. The Ci v of the Wild Goose 

8. It Isn't Fair 

9. Daddy's Little Girl 
10. Candv and Cake 



noons) find.s her specializing in 
r.6cb. . . . Don Parker, formerly 
with WM.\S, Springfield, Mass., 
has moved lo WMYR. Fort Myers, 
Flu, . . . Band leader Walt Harper 
has started a dailv pop show over 
W HOD, Homestead. Pa. 

o • • 

Russ McKay is a new staffer 
at WCAB, Kittaning, Fa. . . . 
Phil Dnimhcller will work the 
tttmlables on Mark Lec 
Woods' "Man on the Beat" 
show over WJKO, Spring- 
field, Mass., during Wood.'!* 
off-days, while Woods will 
only do the show twice weekly 
due to other duties. Linda 
Carol returns lo her WJKO 
•"Dream Girl" show on a per- 



manent hasis. . . . Bob Milch- 
ell, of KLIF, Dallas, has be- 
come program director of 
KLIF's EI Paso, Tex., affiliate, 
KELP. . . . Hall Smith, 
WNDC, Durham, N. C, has 
taken over the "Carolina in 
the Morning" show. 

• • • 

Milton Maltz. WKHM, Jackson, 
Mich., has been made program di- 
rector of the station, in addition to 
hLs regular four-hour daily deejay 
session. . . . John Drodz and Lou 
Pyka have joined KLYN. Aniarillo, 
Tex. ... Joe Deanc, KQV. Pitts- 
burgh, is now doing a daily show 
from the National Rea>rd Mart. . . . 
Erie, Pa., sportswTiter Lloyd Biisch 
has liinied deejay for WLEU. Erie, 
Pa. He spins 'em from 3 to 5 a.m. 
on WLLU's "Music From the 
Night." . . . Francis Mike Fitz- 
gerald has taken over the 7:30- 
9:30 a.m. earlv morning seg over 
WG1\'. Charlotte, N. C. He's also 
tlie station's general manager. 

John C. Williamson, former 
program director of KWPC, 
Nfuscatine, la., has been pro- 
moted lo the program director 
post at WITZ, Jasper, Ind. 
. . . Bob Cole, WPRC, Lin- 
coln, Neb., has started a new 
program, "Colepile Limited." 
. . , Jimmy .Vforgan is the new 
nightman on "Stardust Spe- 
cial" over WBIP, Boone- 
ville, Miss. . . . Rudy Zurlo, 
formerly of WCSS. .Amster- 
dam, N. v., replaces Herschell 
Barbour at WCKB, EKinn, 
N. C, while Barbour moves 
over to WTYC, Rock Hill, 
S. C. 

SURFACE CHATTER: Ted 

Nabors. ITHT, Houston, inspire* 
unusual devotion from his fani 
even for a Texan. Mrs. S. J. PiJ 
cheloun. New ll>eria. La., writei 
verltible paeans in praise of him 
Among other adiring statements| 
Mrs. Picheloup sa>s "He kids ua 
along and keeps us feeling like I 
young fillv instead of an old nag.' 
. . . Dick Jones, ^VRRF, Washing, 
ton, N. C., writes, "Altho I run an 
hour-long rliytliin and bhies shov 
daily and receive between .500 am 
600 letters a week from iLstenen 
I receive only a few record sample 
per week, and these are from sec 
ondary trompanies on the Wei 
Coast. We can't play what wi 
don't have. How in the \^orld di 



the companies expect to 
records?" 



Nick Reyes, KLYN, Ama- 
rillo, Tex., will host a series ] 
of pop r.&b. dances for teen- I 
(Continued on pa^e 142^ 



t 



MARCH 26, 1955 



THE BILLBOARD 



ttOA CONVEMlTrbN -TSrlCThSN' flf 



Operators .... 

* no more precious time wasted 
typing your own title strips 

* no more costly guesswork 
in your record buying 

with 

STAR'S 

eye-catching 

"PIC-STRIP' 

service 

THE ONLY TITLE STRIP SERVICE 
BASED EXCLUSIVELY ON 

THE BILLBOARD 
WEEKLY PICKS 



MORE PROFITS TOR OPCRATORS WITH THIS NCW, 
LOW-COST WEEKLY TITLE STRIP SERVICE 

When you subscribe to this new, time-saving, money-saving 
service, you get weekly title strip cards for 12 new records, 
including 6 pop, 3 country and western and 3 rhythm and blues. 

You can arrange to receive as many cards for each record as you 
wish (10 strips per card). And every strip carries a miniature 
picture of the artist on the record . . . building maximum interest 
and attention for your machine. With your weekly title strips 
you will receive a special order form. Use this form to order 
titie strips for any request records of your own choice— which 
you will receive— at no extra cost— by return mail. (You may 
split your order between "Pic-Strips" and Universal strips in 
any ratio you prefer.) 



YOUR SELECTION WOES ARE OVER WHEN YOU PROGRAM YOUR 
BOXfS EXCLUSIVELY FROM STAR TITLE STRIP SfRVICC 

*Star's "Pic-Strip" Service is based on a special Billboard 
Pop Chart tabulation to spot newest releases having juke box 
potential. Your risk and guesswork are cut to the bone. 
Follow the Star "Pic-Strip" Service for programming every 
one of your boxes. You can be sure of getting all the hits on 
your machines at just the right lime to draw maximum coin 
from your patrons. 




AMAZING LOW COST-SEND 
FOR TRIAL ORDER TODAY 



TITLE STRIPS AVAILABLE FOR OVER 10,000 
PREVIOUSLY RELEASED RECORDS! 

More than one million cards now in stock covering not only 
major labels but more than 100 independent labels as 
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r STAR TITU snip CO., INC., 2001 HFIH AVE., PimBURW 19, PENNA. 

Okay — send me 1 month basic service ... 2 cards (10 strips 
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$4 enclosed. 

□ Send complete price list with price data for all other strips 
now available. A' 



Name of Company- 
Your Name 



Address . 



City and State- 



128 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



WHOSE SHOULDEr 

will Vnil HRY flN7 



IjnriLL Tuu bifi un; 

MAKING BELIEVE ' 




Breaking All House Records With Complet* 
Show With 

ROY ACUFr 

and Ihe Smokey Mountain Boys 



for Personal Appearances, Contact 

FRANKIE MORE 

431 Murfreesboro Rd. Nashville, Tenn. 

Phone 6-2215 



Copyrig: 



MARCH 26. 1955 



- THE BILLBOARD 



MOA CONVJENTIOH SECTION. ... . 




-mi MUtttllML- 



r30 - MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



The Billboard Music Popularity Charts COUNTRY & WESTERN RECORDS 



nil 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 
10. 
II. 
12. 
13. 
13. 
1!5. 



Best Sellers in Stores 

For survey week ending March 16 

■ECORDS arc runkcd in order or iheir current naltonal 
selling importance al (he retail level. Rcsuttn are ba«ed 
on The Billboaril'i weekly survey among ilcalcn thruout 
the country wiib a high volume of ulcs in counir/ and 
westciQ records. The reverse side of each record is also 
liMcd. When a Tliiure is given in piirrnthcsis after the Dip 
title it Indicates what position it occupies on the chart 



IN THE JAILHOUSE NOW-W. Pierce 

I'm Gonna Fall Qui of Love With You— Dec 29391— B> 

LOOSE TALK-C. Smilli , 

More Than Anything Else— Col 21317— BMI 

MAKING BELIEVE-K. Wells 

Whose Shoulder Will You Cry On?— Dec 29419— BMI 

I'VE BEEN THINKING-E. Arnold 

Don t Forget— (22>-V 20-*000— BMI 

IF YOU AINT LOVIN'-F. Young 

If Thaf« the Faihion— Cap 295i— BMI 

ARE YOU NnNE?-G. Wriglit & T. TaU.... 

I've Got SomclMHiy New— F-bor 117— BMI 
MORE AND MORE-W. Pierce 

You're Not Mine Anymore— Dec 29352- BMI 

KISSES DON'T LIE-C. Smith 

No I Don't Believe I Will— Col 21340— BMI 



-UMI 



Wells. 



Gossip— Col 21J5I- 
IIF.ARTS OF STONE-R. Fnliv. 

Ne*cr— Dei; 29175— BMI 

MAKE BELIEVE-R. Folcv & K. 

As long A? I l ive- D<v :9W-BMI 

MAKING BELIEVE-J. Work 

JuHl Like Donntown — Dot 1221— BMI 

BALLAD OF DAVY CROCKETT-Tennessee EnnV 

Fafcwell— Cap 3«*8— BMI 

AS LONG AS I LIVE-K. Wells & R. Foley 



Make Belkve— Dec 293yO- 

ARE YOU MI\E?-G. 



Ko Ko Mo— Dec :94II— BMI 



BMI 
Hill & 



R. Sovine. . 





Cksri 


1 


8 




21 




3 




8 


, 3 


18 


6 


8 




25 




10 




6 




12 


15 


2 


. 12 


3 




I 

4 




1 



FOLK TALENT & TUNES 



' Continued from pane 20 



tJte U. S. Naval Base, Jackson- 
ville. On April 2, Dub guests on 
"Louisiana Ha\Ti(le," Shreveport; 
April 7 he appears with the "KTRN 
Jamlwree," Wichita Falls, Tex-, 
and April 9 he Ruestars on "WBAP 
Country Roadshow," Fort Worth. 
On April 16 he begins a t\vo-week 
swing of Oklahoma and Kansas, 
opening at Shawnee, Okla. . . . 
Carl Stuart has closed with "Hay- 
loft Jamboree" on WCOP, Boston, 
effective with Utst Saturday night's 
(19) broadcast. Stuart and his per- 
sonal manager, I lerbert L. Shu- 
cher, are mailing future plans and 
promise to come up witn an an- 
nouncement .soim. 

Lula Bell Si and Her Country 
Folk, of WTTV-TV, Bloornington, 
Jiid., and tlie "I n d i a n a Bam 
Dance," Indianapolis, have inked 
a promotions and booking pact 

ilii P.iii] P[nint)linn.s. May- 

(ov\ ti. K\ . The se\ cn-piccc western 
siritig batui, fe;itiiring Miss Si as 
\()calisl: John Daniels, h\ mn singer, 
and Bobby Johnston, I6-\eai-nld 
fidtllcr, opctied March 17' ut Ol- 
tinnwa. la., for a string of show 
and btiiiaio-dance dates thru tlic 
Miilufst. . . . Ked Killen and the 
Mountain AlhSlars, who recently 
returned to ihe "920 Show" on 
WTCW, Whilesburg, Ky.. are cur- 



rently playing high school auditori- 
ums thru Eastern Kentucky and 
Southwest Virginia with a unit in- 
cluding Johnny and Margaret Hall, 
Estill Stewart and the Flat Moun- 
tain Boys and other WTCW talent. 

\*alley Ballroom, San Bennrdino, 
Calif., is being converted to a 
farmers' market, with Ihe manage- 
ment planning to use live c.&w, 
talent every Friday and Saturday 
afternoon. Cy Smith, who spins the 
country wax at KRNO, San Bernar- 
dino, will be in charge of bookings 
and promotions. .Americana Corpo- 
ration, Holh\\ood, will send some 
talent into the spot. . . . Sormy 
James, of "Big D Jamboree." 
Dallas, was liooked on the "KNY 
Jamboree," B r o w n w o o d. Tex., 
March 18, and in Lawton, Okla., 
March 20. He is working Okla- 
homa dates March 22-27. . . . The 
Belew Twins and Helen Hall visit- 
ed Slim Willct's "Big State Jambo- 
ree" in .\bilene, Tex., last Saturdav 
(19). 

Newest book in the Hill & Range 
catalog is "Hovie Lister's Statesmen 
Quartet Fa%()rite Gospel Songs." 
Bearing $1 price tag. the book con- 
tains the words and music of 14 
gospel tunes, in addition to numer- 
ous photo shots of the Statesmen in 
action. . . . Werly Fatrbum was 



special guest on "Louisiana Hay- 
ride," Shrcveport. last Saturday 
(19). His newest Capitol waving is 
carded to hit the racks around mid- 
April. . . . Lee and Terry Edmond, 
heard on Original Records, have 
just signed a three-year, personal- 
management contract w itn c.6ew. 
artist-promoter. Smokey Warren, of 
Linden, N. J. The Edmonds re- 
cently appeared oit "WW\*A Jam- 
boree," \\Tieeling, \\'. \'a. Their 
latest waxing. "M'edding Day." is 
reported meeting with a giMnl re- 
ception in the Wheeling sector. 

Tommy Collins wa.s llie visiting 
guestar on "Big D Jamboree, 
Dallas, last Saturday (19). . . . 
Ferlin Huskey introcluced another 
of his alter egos to "Grand Ole 
Opry" fans over WSM. Nash\ ille, 
recently, in the person of Simon 
Crum, whose first Capitol release, 
"My C.illin.i" b.w. "Cu/ Ynrc So 
Sweet." lias just hit the racks. . . . 
Tex Daniels and His Riineh Boyt 
are now being heard o\er W.AAM, 
Baltimore. . . . "( arele Theatf r 
Jamboree," Cleveland, is now the 
only show of its kind operating in 
that city, its two former competi- 
tors having f()](lc<l recentlv. . . . 
Hank Zero, of \\ALE's "Ranch 
House," Fall River. Mass.. inter- 
*ConHinird on jm^^r I3i2) 




Copyrighted matorii 



132 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



'Win 



CH It. **«_ 



«i3 



1/ 1/1, K lS.i.Pf '"!« ilT" 



.IS, 



b/v/ 





r/ie Billboard Music Popularity Charts 
COUNTRY & 
WESTERN RICORPS 

* Most Played in Juke Boxes 

For survey week ending March t6 

RECORDS are ranked in order tA the ireatcat number 
of J lays in luke bones Uiiuoui Ibe country. Resulu are 
baaed on Tb~ Billboard's weekly turvey among opera- Wttk§ 
nil tors thruout the country osini • hitb proportion of coun- Last M 
W—fc try and westcn records. Wofc Cfcwt 

1. IN THE JAILHOUSE NOW-W. Pierce 1 7 

Dec 2V391— BMI 

2. IF YOU AINT LOVIN'-F. Young 3 15 

Cap 29S>— BMI 

3. LOOSE TALK-C. Smith 2 17 

Col 21317— BMI 

4. ARE YOU \nNE?-G. Wright & T. Tall 4 6 

Fabor 117— BMI 

5. MAKIiNG BELIEVE-J. Work 6 5 

Dot 1221— BMI 

6. HEARTS OF STONE-R. Foley 4 8 

Dec 29375— BMI 

7. I'VE BEEN THINKING-E. Arnold B 5 

V 20-60(»^BMl 

8. ARE YOU MINE?-M. Lorrie & B. DeVal 10 3 

Abbott 172— BMI 

9. MORE AND MORE-W. Pierce 8 24 

Dec 29252— BMI 

10. LET ME GO, LOVER-H. Snow 9 11 

V 20-5960— BMI 



FOLK TALENT AND TUNES 



Continued from page 130 



viewed Bill Cariisle recently on the 
latter's appearance in that city. 
Hank reports that Bill's new re- 
lease, "A Rusty Halo," is catching 
on sharply in that area. 

"Grand Die Opry" unit, featuring 
Faron Young, the Wilbum Broth- 
ers, Little Jimmy Dickens, Del 
Wood, Okie Jones and Johnnie 
Johnston, attracted 4,600 ticket- 
buyers in two performances in Nor- 
folk, Sunday, March 13, according 
to Sheriff Tex Davis, WCMS c.ficw. 
jockey. Next unit is due in May 1, 
says Davis. . . . Carl Smith and 



His Tuncsmiths, working under the 
personal management of Hal Smith, 
began a Texas tour at Abilene 
Tuesday (22). They are set for 
Amarillo, March 23; Lubbock, 24; 
San Angelo, 25; Wichita Falls, 26; 
San Antonio, 27; Beaumont, 28, 
and Corpus Christi, 29. They move 
into Louisiana at Baton Rouge, 
March 30, and follow with Lake 
Charles, 31, and New Orleans, 
April 1. 

Jinnie Rodgers headlined the 
Uncle Len Ellis "R.F.D. Jamboree" 
(Continued on page 137) 



R. D. HENDON 



THE WESTERN 
JAMBOREE COWBOY 




All my Cowboys and Cowgirls join me in saying "Thank*" 
to oil the Operotors, Disk Jockeys and our many friends across 
the country for spinning for lotest Starday Record =^167 j 



RETURN MY BROKEN HEART 
YOU TRAVELED TOO FAR 



Be on the lookout for our newest release— we know you'll like it., 



Nexf time you ore in Housten, visit ut at R. D. Handon'i Western 
Jomberee Dance Hall, 105' i Main Street. 



Hope to see oil of you at the JImmie Rodgers Memorial Day 
in Meridian, Miss. 

For booJcmgf, centacf 



R. D. HENDON 



lOS'i Main Street, Houston, Texas 
Phone ME 4353 or Blacktione frMI 




MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 133 




for helping make my newest release a double-barreled hit! 

If LOVIN' YOU IS WRONG 
ANNIE OVER 




m MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



The Little M<fn 
with the 
Bij Voice. 



OLD COLDTATER^ 






LITTLE 



JIMMY 

DICKENS 



^^^^ 



XONSCIENCE 

(SET ME FREE) 

"STINKY PASSED THE 
HAT AROUND 




PERSONAL MANAGER: 

DEWEY MOUSSON 

4M0 Walloo loiu, Hasli«iri«, Ti 
rkamm 1-3391 



The Billboard Music Popularity Charts 

COUNTRY & 
WESTERN RECORDS 

* Most Played by Jockeys 

Far survey week ending MarcIT 16 

SIDES ire ranked lo order of the irealest number ol 

plavt on disk jockey radio thowi Uiruool tlM counir? Weeks 

rkto according (o Tlte Billbewrd't weekly aurrey of lop disk Last oa 

Week lockey shows ta all key nnrketB. Week Oaft 

1. IN THE JAILHOUSE NOW-W. Pierce 1 8 

Dec 29391— BMl 

2. LOOSE TALK-C. Smith 2 21 

Col 21317— BMI 

3. ARE YOU MINE?-G. Wright & T. Tall 3 11 

Fabor 117— BMI 

4. IF YOU AINT LOVIN-F. Young 4 19 

Cap 293}— BMI 

5. HEARTS OF STONE-R. Foley 5 U 

Dec 29373— BMI 

6. I'VE BEEN THINKINC-E. Arnold 8 9 

V 20-«0a— BMI 

7. MAKINO BELIEVE-K. Wells 10 3 

Dec 29419— BMI 

7. THAT'S ALL RIGHT-M. Bobbins - 6 

Col 21331— BMI 

9. LET ME GO, LOVER-H. Snow 6 14 

V 20-39W— BMI 

10. AS LONG AS I LIVE-K. Wells & R Foley 9 5 

Dec 29390— BMI 

11. KISSES DONT LIE-C. Smith 13 2 

Col 21340— BMI 

12. MAKING BEUEVE-J. Work - I 

I>ot 1221— BMI 

12. DAYDREA\UNC-J. NewTnan: - 1 .. 

Dot 1327— 

14. I GOTTA GO GET MY BABY-J. Tubb 13 6 . 

Dec 29401— BMI 

14. ARE YOU NnNE?-M. Lorrie & B. DeVal 12 12 

AbboU 172— BMI 



Reviews of New C& W Records 



HANK SNOW 
WouM Ym mm I 

VICTOR 6057— A Blllboird "Spo*- 
litht" 3-lVSS. (Alam. ASCAP) 
YrOow RoMfl....tT 
A Billbo*rd "Spoilighl" 3- 19- '55. 
(FalrwMT, BMI) 



WADE RAY 

EaniM M« 71 

VICTOR 6061— Wade Ray iwingi 
into a bouncy ditty with infectious 
ipiril. Thii one is gay and happy, 
and i( will plea&e many Hitmen, ll 
cduld pull loti of loot. Bears waick- 
ins. (Sprimtfleld. BMI) 

I CMMn'l Be S« Happy TB 

Mifhiy pretty ballad ii sung witb 
great expreasion. Ray has anolhci 
strong entry here, and It Miould gain 
many spin* and sales. (Hill A Raage, 
BMI) 



country deejayi wiih a (eehnn for Iba 
r.Ab. kick. (Bmyw, ASCAF) 



JIMMY DAVIS 

SonetlMes Late at NicU 72 

DECCA 29445— A bcartfcli rcadins of 
an appealinii weeper *iih iniereKling 
lyrics. Davis also pcnitcd the turws 
fcaiufed on both sides. <Da«ls, BMI) 

I MIbM ETva LoM My Miad 71 

Same comment. (Daiii, BMI) 



RANDY ATCHER 
Hen Soft Shoulden 
and Daaiwrous Curves 74 

M-G-M 1 1954— A rollicking side, wilb 
catchy beat, smari lyrics and a fine 
vocal by Randy Alcher. Deejays will 
give thi» plenty of exposure, and tl's 
one to watch. (Araff-Rate, BMI) 
FlyliW Hlgli .. .76 
Another strong side. Alcher belts out 
the story of the ftal who left him 
loose and fancy free. Ditty, con- 
struction-wise, has a rartchero stytc; 
Like the flip, it warrants heavy dee- 
^y play. (Aeaff-Rose, BMI) 



BUDDY BLAKE 

Mickl as Well ForgH Yarn 71 

DECCA 294*5— Buddy Blake turn* in 
« relaxed, pleasing performance here. 
Tune hai some cuic Imcs with novelty 
value. (AUccro, BMI) 
Yoa'H Cry r«r Me.... 71 
Another nice tide, with Blake belting 
out a solid vocal. Good ruiiai work 
io the backing. (ABctn>. BMI) 



HOMER AND JETHRO 
Over Ifae Rainbow 71 

VICTOR 6053— The boys take apart 
the evergreen and put it together as 
if it were never intended. Plenty at 
laughs here for Homer and Jcibro 
fans, and many others. (Leo FcM, 
ASCAP) 
IM Me Go, Blabber. ... 73 
The time should be about ripe for 
this funny parody of the big hit 
"Let Me Go, Lover." Many deejay 
■pint in sight'. (HIB ft Ranee, BMI) 



L«t3 CHAMBERS ft JOHNNY MATHIS 
Everybody Else Does 74 

SIARDAY 181— Chambers and Ma- 
this arc effective in Diis poignant 
story of the unsuccessful lover. Ren- 
dition has good country flavor and 
sound. tSlarrtte, BI^H) 
Wai II Always Be ... 71 
T)k ditty questions the permanence 
of love. Would seem a boy-girl ditly, 
but two lads bell it out here with a 
novel sound. <Starrlle, BMI) 



Bt'D ISAACS 
Bla« Mlrace 7J 

VICTOR 6062— Isaacs handle* hi* 
steel guitar cxpenly in this highly 
llstenable instrumental irealmeni of 
the pop mclodv. Good program wai. 
(B. F. Wood, ASCAP) 
Bad's Bounce. . . .7t 
A Bud Isaacs original ihli happy 
little bouncer, which the guitarist and 
his sidemen perform in sprightly 
fashion. (Athens, BMI) 



LONZA AND OSCAR 
See-Saw Baby 

DECCA 2942S— An engaging vocal 

{Continued on page 137) 



JIMMY WORK 

singing 

"MAKING 
BELIEVE" 



—LAUREL & MILES- 

singlfig 

"A ROLIIH' STONE" 

•n AbboH Rncerd |173 
{xcftisivc Mon«9«ni«nf 

MR. BOB VINCENT 

Mutual lr»(«rt»(nm«nt Aflancy 
303 Narth WabMh A*« . Chit»«« 1, I 
PhcMM: Randolph St MO 



CATHY JOHNSON 
GnBly Sbndowt 7: 

COLUMBIA 40464— Smart song Idea 
here. The gal warbles the tearfol 
story of a guilty love to a Latin beau 
(Meridian, BMI) 
Rackta' and Yodriin'. . . Tt 

Here's a Mues done by t yodeliOB 
countrr artist to a rhythm and tthwi 
backing, complete with bortklng 
horns. It's hybrid, probably too much 
•o, bul will probably interest mmm 



IN PERSOM4 

PRESLm 

§COTTY and BIC^" 

The "Blue Moon '"Boys • 



For Dale* — Wrrlt- Wire— Call 

BOB NEAL 

Evclusive Personal Manjcem^nf 
160 Union Av«. Memphis. Tcnn. 

^«nc- Offtcc g-lMT; Horn* 4-49}* 




TOMMY 
COLLINS 




AMERICA'S FOREMOST COUNTRY AND WESTERN SONC WRITER — 
RAPIDLY BECOMING AMERICA'S FOREMOST COUNTRY & WESTERN SINGER 



ISC MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26, 1955 



Jhca^ Country Corner 




"""STV OUO halo" 
'TS BEDTIME. BILi.. 



COID lovr 

a STIRRING NEW . 
RELEASES BY "T" TOMMY 

"DEAR MOM" 

AND 

"THE FARMER 
AND THE LORD' 

MEKCUSt 7057 \ 

TO^AMY 



'JESUS SAVED ME 
ANYWAY" 

AND 

"THERE'LL BE JOY, 
JOY IN HEAVEN" 

MERCU8Y 70570 

URTRE 



Celebrating his FIRST ANNIVERSARY with 

DOT Records 

JIMMY 

(Crr, Cri Darlhi') 

NEWMAN 

featuring 
his latest 

DAY DREAMIN' 
b/w CRYING FOR A 
PASTIME 

Dot #1237 



Opi — HoiM you have a very succciiful 
convention. |tmmy. 




fOK PtKSONAl APPiAKANCiS. CONTACT 

KWKH Artist Service Bureau 

Shreveport, La. Phone 2-4443 




HEAP 



GOOD LUCK 
MR. OPERATOR 

OOMT THROW CHAPS 

GET !! 
"SEBBIN COME ELEBBIN" 

(SEVEN COME ELEVEN) 

CAPITOL No. 3071 



'DON'T YOU FLIRT WITH ANYONE ELSE" 

Coming Kp fait 
DEALfRS— DISTRIBUTORS 

SAGE i SAND RECORDS 

S6$i^/i Hollywood Blvd. Hi— Wayn« b Hmt 

Holtyweod 2t, Caltf, TK« Front'cnmH 

HO 9-tS27 



GIVE TO DAMON RUNYON CANCER FUND 



The Billboard Music Popularity Charts 

COUNTRY 6l 
WESTERN RECORDS 



C & W Territorial Best Sellers 



Clty-by-city Ustiiwi arc based om lale 
•rcater dealers and )uke boi -vperstora i 

Birmingham 

L la fW JatlkooM Now, W. Pierce, Dec. 
a. I Drcawd of ■ HUlbUly Hcofca 
E. Dean. S & S 

3. Sliver Bells. C. Atkins A H. Snow, V. 

4. If Yoo Abt LovIh'. p. Young. Cap. 

8. More uid More, W. Pierce, E>ec. 
«. An Yam MImT 

O. Wright A T. Tall, Fab. 
r Makloc Bettere, K. Welti, Dec 

5. Doal Forcd, E Aroold. V. 

9. Hearm of Sioae, R. Foley. Dec. 
1ft. I Dreawed of a HlllbiUj Hcavca 

A. Du«, Dec. 

Charlotte 

1. !■ (lie Jallliaaae Now, W. Pierce, Dec. 

2. Maklm Belieie, K. Wells, Dec 

3. KiMM Doat Lie, C. Smilh, CoL 

4. Are Voa Mine? 

O. .Wrisht A T. TaH, Fah. 
9. Tkat'i All RlKkt, M. Robbing. CoL 
«. Makhic BellcTc, J. Work, Dot 
7. Make Bcik*e 

K. Wells A R. Foley. Dec. 
t. Ballad ot Davy Crocliett, T. Ernie. Cap. 
9. Rasly Old Halo. Curllslei, Mer. 
It. As Loae As 1 Live 

R. Foley A K.. Well*, Dec 

Cincinnati 

L la Ihc lallbouw Now, w. Pierce, Dec. 

2. Arc Yob MiaeT 

O. Wrlghi A T. Tall. Fab. 

3. If Yea Alat LotIb\ F. Youtif. Cap. 

4. Maklai BcUctc. K. Wells. Dec 

5. Loom Talk, C. Smilh, CoL 

(. I Dreaaied of a HlUblUy Hcavca 
E. Dean, S A S 

Dallas-Fort Worth 

1. la tbc Jailhoote Now, W. Pierce. Dec 

2. Loom Taik, C. Smith. Col. 

3. Tbat'i All Rlvht, M. Robbini, Cd. 

4. Silver Bdb, C. Alkini A H. Snow, V. 

5. Lovln' Scasoa, S. James, Cap. 

«. I've Been TbinklnR. E. Arnold, V. 
7. Daydreaoiinf , J. Newman. Dot 
t. TIaM Goes By, M. Kobbins, CoL 
f. It Lovia' Yoa Ii Wronf 

H. Thompson, Cap. 
11^ Ante Over, H. ThDmpson, Cap. 

Houston 

L MaklBi Believe. J. Work, Dot 

2. la the JaUbouM Now. W. Pierce, Dec. 

3. Arc Yoa MlacT 

G. Wright A T. Tall. Fab. 

4. Ballad of Davy CrockcM, T. Ernie, Cap. 

5. Dwydrcaaitnx, J. Newman, Dot 
e. Are You Miae? 

O. Mill A K. Sovine, Dec. 
7. Loose Talk, C. Smith, CoL 
S. I Love Yoo Mostly. L. Friuetl, CoL 



For survey week ending March 16 

reports secured from top country and 
1 each of Ihe markets liucd. 
9. Make Bellrve 

K. Weill A R. Foley. Dec. 
ir U*e Fast. Love Hard and Dk Yoaat 

F. Young, Cap. 

Memphis 

1. la tbc Jailboase Now, W. Pierce, I>ec. 

2. If Yoa AIn'l l.o*la', P. Young, Cap. 
X Please Doa'l Lei Mc Lore Yoa 

II. Wilhjms. M-G-M. 

4. Kansas City Blac«, E. Tubb. Dec. 

5. Mafclag Believe, K. Wells, Dec. 
4. Heans of Sloae, R. Foley, Dec. 

7. I Feel Better AB Over, F. Uuskcy. Cap. 

Nashviffe 

1. la Ihe Jallboosc Now, w. Pierce, Dec 

2. ir Vou AIn'l l.ovta', F. Young, Cap. 

3. That's All Right, M. Robbins. Cot. 

4. Whose Shoulder WUl Yon Cry Oa 
K. WelU. Dec. 

5. Can? On, Johnnie A Jack, V, 

4. Ballad of Davy Crockett, T. Ernie, Cap. 

7. Kisses Doa'l Lie-, C. Smilh, CoL 

t. l.oose Talk, C. Smilh. Col. 

9. Maklag Believe, J. Work, Dot 

10. Makiat Believe, K. Weill. Dec 

New Orleans 

1. la tbc Jailboase Now, W. Pierce. Dec 

2. Makiag Believe, K. Wells. Dec 
X Are You Mine? 

G. Wright A T. Tall. Fab. 

4. I Feel Like Cryin', W. Falrbom. Cap. 

5. If Yoa Ahi't l.ovU*. F. Yoong. Cap. 
4. Ar« Yoa Mlae? 

G. Hill A R. Sovinc, Dec 

7. Kbses Dont Lie, C. Smilh, CoL 
t. Loose Talk, C. Smith. CoL 
9. U- LovIa' Yoa Is Wroof 

H. Thompson, Cap. 

19. I've Beea Thinklic, E. Amcid, V. 

Richmond, Va.- 

1. In the Jailhouse Now, W. Pierce. Dec 
1. Loose Talk, C. Smith. CoL 

3. One Broken Heart. R. Price, CoL 

4. Ballad of Davy Crockett 
M. Wisemjin. l»ol 

5. Making Believe, J. Work, Dot 

4. If Yoo Alnt Lovia*. F. Young, Cap. 

7. 1 Feel Better Ail Over. F. Huskcy. Cap. 

t. More and More, W. Pierce. Dec. 

9. Klsse« Dont Lie. C. Smith. CoL 

19, I've Bcea Tbinklag, E. Arnold, V. 

Sf. touis 

1. In Ibe iaUbeutc Now, W. Pierce, Dec. 

2. If Lovln' You Is Wroag 

H, Thompson. Cap. 

3. Cattle Call, S. Whitman, Imp. 

4. Kisses t»on'l Lie, C. Smith, CoL 

5. New Green Lii^l, H. Thompson, Cap. 
4. More and .More. W. Pierce, Dec 



This Week's Best Buys 

According to sales reports In key markets, th« following 
recent releases ore recommended for extra profitst 

WOULD YOU MIND? (Alamo, ASCAP) 

YELLOW ROSES (Fairway. BMI)-H«ik Snow-RCA Victor 6057 

Snow'jr latest rcloasc is moving out with his usual speed. All 
country markets checked returned strong report.?, indicating that 
either or both sides could hit the national charts in the very near 
future. A previous Billboard "Spotlight" pick. 



^Review Spotlight on... 

RECORDS 



TO.MMY COLLINS 

It Tickles (Central. BMI) - Canitol 3082 - Consistent 
Collins has himself another hit of boyish, bucolic comedy 
material on this face, and he belts it out in his usual 
boisterous, ebullient style. Flip is a weeper, "Let Down," 
in which the warbler is less effective. 

SLIM WHITMAN 

Haunted, Hungry Heart 

Roll On, Silvery Moon - Imperial 8290 - The sure 
marksmanship of this qtiality warbler appears unflagging 
in both issues here. "Heart" is a plaintive, yiMelly 
ballad, while "Moon" is in tlie nature of his big operetta 
adaptations. "Whitman's warm, sincere sound should 
carry these a long way. 



Other Reiotds 
Released This Week 



Popular 



Asia -Minor; Dig Deep— leJ Heath Ork. 

London IJ.^l 
Casey Jooe»! Play Bail You All — The 

Normannaircs. Imperial I-I01 
Come Back My Lo«e: Sad, Sad. Sad— Etln^ 

McCriff. New Disc lOOIO 
Drcsslag Up My Heart: Song of Ihe Baadlt 

—Jack Valcniine. M-G-M 11936 
Eiactly L&e Yon; Caiavaa — Socarras Ork, 

RCA Victor 6060 
Fatso; Loneliness Blues — Charles Dickens, 

Sandcc 312 

1*0 Be Yours (J'A(tenrai); Darllu. le 

Vous Alne Beaucoup — Johnny Dcsniond, 

M-G-M 11955 
No More; Soascbody — Sonny Fariar Oik, 

London 1534 
O Dear What Can Che Maniba Be; Pop 

Geca Iba IHa^bo — Sidney Black Ork, 

London 1 524 
Tbe teveaft Days CeM. GeM, Gold- Aloe 



Sing and Dance; Enchanting Cha Cba Cba 

—.Neil Lewis. iKO liA 

Country & Western 

One Poor Lonely Heart; Gonna Build a 

Fence .Ground You — H.il (lone) Fine, 

RCA Victor 6049 
Whcrv Yon Gonna Hide?; Sbip With the 

Golden SaU— J.ihnny T>ler, Ekko 1002 
Words Yon Forgot You Said; Devil's Hoi 

Rod— Johnny Tyler, Ekko 1000 

Polka 

Moos aad Dad-Obcrek; Suxle Polka— Gene 

WisniewHki Ork, Dana 31III 
Ssesedlwa Waa4a; Dwa Golablil _ Frank 

Wojivarowski Ork, Dana S27 
Taaciare Baeikl-Polka: O Marl, O Ckcite— 

Sla* Jawonki Ork, Daaa S24 



A 

GREAT 
BIG 
HIT! 




SINGS IN 
HIS GREAT WAY 





HEAm" 



and 




SILVERY 




#8290 



4425 Honyw«od llvd. 



MARCH 26, 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



137 



Still going great 

EDDIE DEAN 

"I DREAMED OF A 
HI LLBILLY HEAVE N" 

2 mi rtltADl CAW HITS 

"IMPATIENT BLUES" 

and 

"CRY OF A BROKEN HEART" 

^188 188-45 
an<f 

2 GfiUI COUNTRY & WtSnRN 
SPIRITUALS 

"WALK BESIDE ME" 
"BLESSED ARE T«EY" 

^a^e ^OH^ RtCORDS 

56Sl'i Hsilywoed alvd. 
Itollrwstd }«, Calif. 
HO V-IS27 



THB DJ's SAY - 
CATCH THIS NEW 
HOT ONE ! 




KENNY 
(BROWN'S 

GREAT 

BABY, BABY, BABY 

and 

I GUESS IT'S FOR THE BEST 

PEP -100 
puUishmd by WHITSONGS, tMI 



PEP RECORDS 

M52 Wincbell St. Rivera, CaJif. 

OXFORD 2-3324 



Thanks, OPERATORS 
for working on 



IN PERSON 

PRBSLBY 

SCOTT Y and BILL 

The "Blue Moon Boys 



BOB NEAL 

[Kclutive PudonjI Mjn»g«Ri«nt 
160 Union Awe. Memphii. Tann. 

Ptionn: OWk» »-3**Tj Hamn 



Walch fur il 

OPS— D)S— DIST. 

'HEARTBREAK' WALTZ" 

BACKIN' UP 
QI EEIN KKConns 

Bos 1095. Snrdcr. T«x. 



THE MUBOARD is f-Jltf, 

the only trada '^9l^'* 

paper covering the '^lliliy.' 
generol showbusi- 

nejs field with an audit*d 
paid circulation. 



Ihe Billboard Music Popularity Charts 

COUNTRY 6l 
WESTERN RECORDS 



Reviews of New C&W Retards 



• Continued from pop.e 134 



<Juet on a bouncy noveliy v>lih an in- 
fectious Ijcat. Good juke wax. (Copar, 
BMI) 

One Lo*c for M«. ...76 

The bn>s warble an altraclive ballad 
briKhily. (Brcnn«r, BMIt 



JF.ANETTE HICKS 

Just Like In Ike Movies 7« 

COLUMBIA 21,174 — Cute noveliy 
belted out with rhythm by thrush 
Jeanette Ilick». Jocks will give il a 
uhiil for its catchy lyrics. (Cedar- 
wood. BMI) 
Smch a Wonderful FeeUag 

To know that you're mine, that is — 
sings Jcanctic Hicks. Adequate. 
(Bbckwood. BMI) 



JIMMIE SIMPSON 

Vm m HlRh-Toaed Papa M 

HIDUS 2007— A jaunty vocal and 
in'^lrunienliil treatment ot a catchy 
Webb Pierce ditly. with a spirited 
beat. (CedarwDOd, BMIt 
I Broke My Hcftrt 66 



A briskTy-paccd weeper, with a tlrl- 
(tent bui sincere warbling Job by 
Simpwn. (Cedjir"ood, BMI) 



RAY WILSON 

Heart Stealer t$ 

HIDUS 20Ofi — Rural bouncer Is 
handed a pleasant reading here. (Hol- 
Bwn. BMIt 
Never Cbaaclae Hc*ri. . . .64 

Wilson chants of his permanent love 
In a resonant baritone. <Tre«, BMI) 



LONNIE BARON 

VWrc Not the FlrM Girl 6 

SAGE AND SOUND 201— Ba'ron. 
"The Mississippi Farm Boy," has a 
rwbiist, sincere way with this country 
weeper, which he also wrote. (S«rc 
and SoMBd. BMI) 

Senliaicntal Mi. ScallMMtal She 63 

Baron hag lighter impact with this 
yodelly ballad. (Sage and SoMad, 
BMI) 



FOLK TALENT AND TUNES 



Continued from pa^e 132 




at the American Legion Hall, Grif- 
fith, Ind., recently. Jinnie also en- 
joyed a back.stage visit with Pee 
Wee King and his l>oys at WBBM- 
TV, Chicago, ^(^cently. , . . Slick 
Norris, of Highlands. Tex., made 
a two-day promotion tour recently 
with BiflF Collie, who spins the 
country wax at KPRC. Houston, to 
plug the lalter's latest Starday re- 
lease. ^"What This Old World 
Needs." Among the deejays visited 
were Paul Kallinger, XERF. Aciina, 
Mexico, and Del Ilio. Tex.; Don 
Owens, XKRF, Del Rio; Charlie 
Walker, KMAC; Bill Shomelte, 
KENS, and Lee Petrich, KONO, 
San Antonio, and Frank Sievers 
and Dave Walshak at KCTI, Gon- 
zales, Tex. ... In Houston recently 
for the Saturday night jamborees 
staged by KPRC and KNUZ were 
Arlie Duff, Leon Payne, Jimmie 
Davis, Elvis Presley and Eddie 
Dean. 

With the Jockeys 

Ann Gillis has given up her noon- 
time c.&\\'. disk session at KDKA, 
Pittsburgh, to become Kady, the 
Voice of KDKA, who gives the 
station itientity at regular inter- 
vals tiiru the station's 24-hour 
day, either live or by transcription. 
In addition. Miss Gillis is oeing 
heard on promotion spots, public 
service announcements and in sus- 
taining spots. Ed Schaughency has 
taken over her noonlime jilot. . . . 
Sheriff Tex Davis, WCMS. Norfolk, 
has a new daily show, 11:45-12, 
sponsored by a local car dealer. 
Labeled "Star of the Day," tlie seg 
features a different c.&w, artist 
daily, with the artist, in turn, bring- 
ing along his own guest to enter- 
tain. 

Uncle Eddy, who spins the day- 
time countr)' wax at \VA\T-,. Apol- 
lo, Pa., is anxious to double on the 
same duties at a nighttime station 
in the area. Anybody interested? 
. . . Wade Holmes has taken over 
the morning hillbilly show on 
WPGC, Washington, where he's 
interviewing top talent and play- 
ing the hits in the countr\' and 
western field six mornings a week. 
. . . Mama's short l)ov. Little Joe 
Penny, Monday (21) kicked off a 
new three-hour c.&w. disk show 
on WJPS, Evansville, Ind. Called 
"Little Joe's Hoedown Parly," the 
new program is heard Monday thru 
Friday, 7-10 p.m. Little Joe invites 
all folk and western talent, re- 
nowned or unknown, to drop in for 
a visit, and reminds that he can 
use releases from all the labels, as 
the station hasn't programmed 
coimtr>^ music in more than two 
vears. Penny was formerly with 
WDMJ. Marquette. Mich. 

Embert Mishler, the Iowa Chore 
Boy, formerly of WHO, Des 
Moines, is now whirling the c.&w. 
platters at WLAK, new station in 
Lakeland, Colo. Mishler, is also 
doubling at a local nitery, says 
WLAK is one of the few stations 
in that territory spinning hillbilly 
and western stuff. He says he's in 
need of samples from all labels. 
Charlie Tebbetts, who penned 



Ernest Tubb's "Divorce Granted" 
and Hank Snow's RCA Victor re- 
lease, "Act I, Act II, Act III." at- 
tended three recording sessions in 
one week recently to near three of 
his songs recorded on major labels. 
One of them, "Red Mittens," is set 
for early release. Tebbetts, who is 
a Los Angeles advertising man, is 
handling his own ad promotion on 
the latter dilt>'. 

Big Jim Wilson, who recently 
chucked the jockey chores at 
KVOO, Orlando, Fla., has begim 
the c.&w. spinning at his new post, 
WAVE, Louisville. . . . Bob Prath- 
er, who mans the country turn- 
table at WEAS. Atlanta, has added 
a new sliow, "Evening Jamboree," 
heard daily from 5:15-6:45 p.m. 

(Continued on pa^e 146) 




RALPH 
SANFORD 

fmatura^ on the 

"COUNTRY ROADSHOW*' 

of Fort Worth 
ainga 



"\ JUST CALLED TO SAY THAT I LOVE YOU" 

b/w "OO-EE BABY" "'-a «•">"' f «»» 

and 

"A THOUSAND TO ONE" 

b/w "YOU FORGOT TO KISS ME GOODNIGHT" 



for infermaflon, contact 

RAY YATES 



3240 EVANS AVE. 
FT. WORTH, TEXAS 




For Fmrtonal App*aranc»>( 
contact mo at 



Thanks for everything 

MARTY 
ROBBINS 

I My latest 

"PRAY FOR ME, MOTHER 
OF MINE" 

b/w "DADDY LOVES YOU, 
DADDY'S HUR" 

Columbia aiSU 



WSM, Nashville, Tennessee 




The - nOWlV \Oi\DEH"' Gal 

DEL 
WOOD 

IS'etv RCA Victor Recording Artist 
tickles the ivories in 




"Home Sweet Home 




138 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



WMS^^ tfie Finest in 
(^fe HIGH FIDELITY 




JOE GORDON 

Toll BrkJge 
lady Bob 
Groithopper 
Flash Gordon 

Me 26046 



HOTTEST SELLERS 




JOHN WILLIAMS 

Willioms Tell • Be Coreful, Ifs My Heart 
Blue Mirror • Somewhere In The Night 
I'll Toke The Lo Road • Clear Out Of Thi> World 
Railrood Jock • For Heaven's Sake 

Me 26047 



SARAH VAUGHAN 

Lover Man 
Shulie A Bop 
Polka Dots And 

Moonbeafiis 
Bcdy And Soul 
They Can t Tak* That 

Away From Me 
Prelude To A Kiss 
You Hit The Spot 
If I Kne* Then 
MG 2600S 



ERROIL GARNER 

You Are My Sunshine 
I've Got The World On 

A Siring 
7-11 Jump 
Part-Time Blue$ 
Rosalie 

In A Mellcw Tone 
Don't Worry 'Bout Me 
All Of A Sudden 
There's A Small Hotel 
Misty 

t Wanna Be A Rug Cutter 
MG 36001 





DINAH WASHINGTON 

Lover Come Back To Me ^ 
Alone Together ^ 
Summertime 

Come Rain Or Come Shine Jg 
No More A 
I've Got Vou Under 'jK 
My Skin ^ 
There Is No Greater Love 
You Go To My Head 
MO 3M00 



CLIFFORD BROWN AND 
MAX ROACH 



Delilah 

Parisian Thoroughfare 

Daahoud 

Joy Spring 

Jordu 

MO 2M)43 





1'' 


UONU 




R 
A 


HAMPTON 


Craiy Hamp 




Y 


Meiz And The Hamp 




II 


Serenade To Nicole's 
Mirtk Coat 




Elmar The Stock Broker 


Iion«l h*mptart 




MG 3«03« 




The Billboard Music Popularity Charts 
RHYTHM 6l BLUES RECORDS 

* Best Sellers in Stores 

For survey week ending March tft 

RECORDS are ranked In order of Iheir cuirenl naiiof»l 
iclUng Importance ai the retail level. RcsuUs are based 
on The Billboufd'S weekly survey amonf dealers ihruoui 
Ihc country with a hi([h volume of sales in rhythm and ____ 
bloea records. The reverse side of each record t« also W«*i 
Tlili listed. When a figure is given in paicnlhcsis after the flip 
We«k title it tndicaies whal position is occupies on the charL M— fc Cfcnrt 

1. PLEDGING MY LO\'E-J. Ace 1 10 

No Money— Duke 136— BMI 

2. WALLFLOWER-E. James 3 6 

Hold Me. Squcew Me— Modern 947— BMI 

3. I'VE GOT A WOMAN-R. Charles 2 9 

Come Bai;k— (9)— Atlantic 1050— BMI 

4. MY BABE-Little Walter 6 3 

Thunder Bird — Checker 811— BMI 

5. EARTH ANCEL-Penguins 4 IS 

Hey, Senorita— Doolonc M8— BMI 

6. TWEEDLE DEE-L. Baker 5 11 

Tomorrow Nifhl— Atlantic 1047— BMI 

7. CLOSE YOUR EYES-Five Keys 12 3 

DoBKorkc ll. You Did It— Citp ^32— BMI 

8. JOHNNY HAS GONE-V. Dillard 8 5 

So Many Ways— Savoy 1153— BMI 

9. COME BACK-R. Charles 9 • 

I've Got a Woman— t3>—Allanlic 1050— BMI 

10. FLIP, FLOP AND FLY-J. Turner - 1 

Ti-Ri-Lee— Atlantic 1053— BMI 

11. SINCERELY-Moonglows 7 17 

Templing— Chess 1581— BMI 

12. YOU DONT HAVE TO GO-J. Reed 14 4 

Bootiie in the Dark— Vec Jay 119— BMI 

13. DON T YOU KNO\V?-F. Domino 13 % 

Hclpinit Hand— Imperial 5340— BMI 

14. LONELY NIGHTS-Hcarts — 1 

Oo-Wce— Baton 20«— BMI 

15. LING, TING, TONG-Charms - 9 

Bazoom U Need Your Levin')— DeLuie 6976— BMI 



* Most Played in Juke Boxes 

For survey week ending March 16 

RECORDS are ranked in order of the fireaiesi number 
of T^ays nationally in juke boxes. ResulU are based on 
The Billboard's weekly survey an»ong operators ihnioul W««M 
Tbb the country using a bisb proportion of rhythm and blues t-M^t 
Weet record*. W>«fc Cfc 

1. PLEDGING MY LOVE-J. Ace 1 8 

Duke 136— BMI 

2. WE GOT A WOMEN-R. Charles 3 9 

Atlantic 1050— BMI 

3. MY BABE-Little Waller 4 2 

Checker 811— BMI 

4. EARTH ANGEL-Penguin^ 7 14 

Dootonc 348— BMI 

5. WALLFLOWER-E. James 5 4 

Modern 947— BMI 

6. TWEEDLE DEE-L. Baker 6 11 

AUamic 1047~BMI 

7. SINCERELY-Moonglows 2 20 

Chess 1381— BMI 

8. FLIP, FI.OP AND FLY-J. Turner - 1 

Altuniic 1053 — BMI 

9. JOHNNY HAS GONE-V. Dillard 10 2 

Savoy 1153— BMI 

10. COME BACK-R. Charles - 1 

Atlantic 1050— BMI 



• Most Played by Jockeys 

For survey week ending March 16 

SIDES are ranked in order of the greatest number of 
[ilays on disk >ockcy radio shows ihruout (he country V 
ThU accordins to The Billboard's weekly survey of top d>sk Last 
We«fc jockey shows in all icy markets. Werii < 

1. PLEDGING MY LOVE-J. Ace 1 10 

Puke 136— BMI 

2. WALLFLOWER-E. James 2 fi 

Modern 947— BMI 

3. EARTH ANGEL-Pcnguins 3 10 

Dootone 348— BMI 

4. COME BACK-R. Charles 6 8 

Allanlic 1050— BMI 

5. I'VE GOT A WOMAN-R. Charles 4 10 

Atlantic 1050— BMI 

5. MY BABE-Little Waller 8 3 

Checker 811— BMI 

7, CLOSE YOUR EYES-Five Keys 13 1 

tap 3032— BMI 

8. SINCERELY-Moonglows 5 10 

Chess 1581— BMI 

8. JOHNNY HAS GONE-V. Dillard 9 4 

Savoy 1153— B.MI 

10. YOU DONT HAVE TO GO-J. Reed - 

Vee Jay 119— BMI 

11. LLNG, TING, TONG-Five Keys - 

Cap 294S— BMI 

12. LONELY NIGHTS-Hearls - 1 

Baton 208— BMI 

13. WHAT'CHA GONNA DO?-Drifters - 1 

Atlantic I0S5— BMI 

14. FLIP, FLOP AND FLY-J. Turner 11 2 

Atlantic 1053— BMI 

14. THAT'S ALL 1 WANT FROM YOU-D. Washington. - I 

Uu 70537— EMI 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



139 



The Billboard Music Popularity Charts 



RHYTHM & BLUES RECORDS 



* Reviews of New R&B Records 



ROLLER McClLL 

There Goct Th»l Trate T 

MERCURY 70582— Mercury Ihought 
so much of this diKfc they bought the 
Rusicf from Piney. McGill lingi with 
ptenly of hcarl on a reluHcJ, aitrac- 
live bluej. The label U pushiog it; 
to the plallcr should lEct plenty of 
exposure. (Vlr-Cel. BMI) 

Ym Lef I Me Here to Cry 75 

Mercury's new r.&b. artist has a 
quietly effective vocut pcTsonaliiy. He 

' wraps up a weeper here with subtle 
emotional impact. McGill, incident- 
ally, [>enned Ihe tune and the flip 
ditty. (Vlr-Cd, BMI) 



THE RAMS 

Rock BoHoH 7i 

FLAIR 1066— A happy- vtunding nov- 
elty with a driving beat. The boys 
wrap the ditty up with ihowmanly 
charm. This one should do all rifht 
spin-wise. (Flair. B.MI) 
Sweet Tlilit|....73 

An appealing vocal version of a 
plea&ant tunc sparked by sironc 
rhythmic pacing. (Flair, BMI) 



MICKEY (GUITAR) BAKER 

Shake Walkin' ^^ 

RAINBOW 2(1(1— Title aplly describe* 

, ihi» highly-aliTaclivc blues instrumen- 
tal. Tempo and beat make for ideal 
, dance fare. Disk, out for some weeks, 
has already nabbed some action. 
(Klnisbury, B.MIl 

Greaiy SpooM. . . .71 
Another down-to-earih insinimental 
featuring Baker's langy guitar work. 
It's ti slower tempo blues. (King*- 
bary. BMI) 



THE RAVENS 
Bjt Bye Baby Bines 1'. 

JUBll.RE MK4— This blues swings 
right along. Side has a fme beat and 
pleniy of relaxed movement insiru- 
mentally. Nice wax. (BMIt 
Happy Go Lueky Baby. . . .74 

ftavcnv' Ic4)d iiingcr gels off a very 

I nice vixal here, bucked by Insitumciv 
lal work with a good riff. Ni*:e, 

' ■ relaxed side. (Marlya, BMI) 



JOHNNY OTIS ORK 

la McMory 7 

PEACOCK 1649— This r.Ab. ballad, 
slow-paced and with a touch of 
sacred sentiment in It. will likely 
cause a stir among fans of the late 
Johnny Ace. (Lion. B.MI) 
Boom Dlddy Wa Wa ...7J 

Puiterned after "Ko Ko Mo." this 
dilty uses the same refrain "I Love 
You So." Johnny Otis' ork gets a 
good sound. (Galto, BMI) 



THE ADMIRALS 

Close Your Eyes 7 

KING 4782 — A wildly esprewi'e 
reading of the rhyihm-ballad, with 
lomc amuiing vocal louchci. Good 
Juke bail. (Ruth, BMI> 

Give M* Your Love 72 

A pop-flavored up-tempo version of a 
Bwingy ditlv. Flip. tho. is stronger 
sfde. (Stralloa, BMI) 



WILLIE M. THORTON 

Lauidi. Laugfe, Laugk 74 

PEACOCK 1650— Willie Mae Thorn- 
ton gimmicks this side with laughter, 
but it's a good swingy bluet, never- 
theless, and her reading hds some 
novelty value. (Lion, B.MI) 
ne Fljdi....73 

Another novelty, as (o lyrics. Ha$ a 
good danccable beat. 



BILLY TATE 

Single Life 74 

IMPERIAL .1337— Southern rtnrkcT is 
chanted gayly by Tate. Hypnotic beat 
will atlT;icl listeners and could giiln 
the eniry okay acceptance. (ConBo> 
dore. BMI) 
Yoii Told Me....U 

Not all the things she told him were 
true, complains Talc in this slow 
blues. A characteristic performance 
by the chanler. (Conaradore. BMI) 



BIG BOB DOL'GHERTY 

Rock Me a Boogie 7 

CARDINAL tO-lS-1 here's authentic ' 
flavor to this boogie blues. Was beat, 
fair sound, and Doticherly sings oui 



well. (Blanco, ASCAP) 
BIrmlngfaaK iall....73 
A line side. Tune is the noted oldie, 
and n's done with tremendous bean 
and style on this instrumental. Ted 
Williams is featured on the guitar. 
Real taslclul r.Ab. wax. (Blasco, 
ASCAP) 



SHIRLEY GL'NTER 

Baby. I Love You So 7. 

FLAIR 1065— Bright rhythm ditty Is 
swung inlccllou^ty by thruih and 
vocal combo. Could pull juke coin, 
(tlalr, BMI) 
What Dirferenee Docs It Makc?....<9 
Lazy beat ballad is prcscnird pleas- 
anilv. It's a Shirley Guntcr originaL 
(Flair. BMI) 



LIGHTIN- HOKINS 
EvU-heartcd Hoiaan 72 

HERALD 449 — A moving vocal inter- 
pretation ol a S4>uihern blue5, with 
a fine heat. lAncel. BMI) 
Tbey Wonder Who I A«....7t 
Same comment. (Aacd, BMI) 



BOO BREEDir C 
Country Wofan 7: 

IMPERIAL Breeding shouts a 

humorous rocker on a familiar theme 
to a pounding beat by the ork. Side 
should win good reception in South- 
ern markets. (CoMnodore, BMI) 

Low and LoncMHRC. . . .iV 

' Southern lament is projected wllh 
telling sincerity. (Coanodore, BMI) 



THE FLAIRS 

She Loves to Dance 7t 

FLAIR 10(S7— The vikhI group sells a 
jubilant rhythm dltiy with a solid 
blend and plenty of personality. 
Should get juke play. (Flair, BMI) 

My Darling, My Sweef 7« 

An effective vocal treatment of a 
tender weeper, with ouisianding war- 
btinf by ihe lead singer. (Flab, BMI) 



THE BARONS 

Eternally Youn 7t 

IMPERIAL 5143 — A run-of-the-miU 
hiillad side. (CoBHodorr. BMI) 

Baom Boom 66 

Male group's material here is point- 
less and in dubious taste. (Coainio- 
dorr, BMII 



EARL ROBBINS-MILLER SISTERS 

I Ain't Goaaa Worry [So More 7 

Q 1002 — Interesting bucking by 
Teacho Wiltshire is the main vinue 
of the new labcl'i first r.Ab. aide. 
(ASCAP) 
Who's KMdla' Who?. . . .5« 
Gfammalically or otherwiu, this one 
doesn't have it. (ASCAP) 



THE SPOTLIGKTERS 

Baai Jlagle Jingle 6 

IMPERIAL 5342— Group works hard 
on this pausc-novetly opus. Results 
arc moderately successfuL (Coauno- 
dore. BMI) 
It s Cold. .. 64 

Romantic temperature is referred to 
here. Another enthusiastic effort. 
(Cunnodorc, BMI) 



Sacred 



THE REBELS QUARTET 

Tbcr* Is Only Oae Who Is Jems .. 7l 

BIBLETONE 8652— A pleasitnt hymn 
is sung with warm feeling by the male 
group. (Lowery, BMI) 
TWs Olc House. .. .6t 

Distinctively-styled quarteting of the 
Hamblen smash is much too late, tho 
quartet fanciers won't mind. (BMI) 



Pelka 



WALT SOLEK ORK 

Wild Bull Polka T 

DANA 3182— Colorful. sprighUy in- 
strumental by a lop exponeiii of the 
Polish style. Appeal is general. 

Taaibourlac Polka 77 

Crisp, minor key polka based on a 
familiar Slavic strain. A good, practi- 
cal coupling for general polka rcquire- 
mcnls, 



JOHNNY BOMBA ORK 

Evening om Ihe Shore 75 

DANA 3187 — Ensemble, which In- 
eludes organ, delivers appealingly and 
danccably in a folkish waltz effort. 

LInlversal Polka 7* 

Instrumental is in the Central- 
European idiom. Serviceable, but not 
outstanding. 



Number of Releases 
This Week 



Pop CAW RAM 



ABBOTT 

ALAMO 

CADENCE 

CAPITOL 

CARDINAL 

CAVALIER 

CENTURY '.. 

COLUMBIA 

CORAL 

CRESCENT 

CYCLE 

DECCA 

DOT 

EKKO - 

EMPIRICAL I 

FLAIR — 

HERALD — 

HIDUS — 

IMPERIAL 1 

JUBILEE — 

KING — 

LONDON 5 

MERCURY 7 

M-G'M 6 

NEW DISC 4 , 

PEACOCK — , 

RAINBOW 1 , 

RCA VICTOR 5 , 

REGENT 1 . 

SAGE AND SOUND. . — . 

SANDEE I . 

STARDAY — , 

TICO 2 . 

WATCO 1 . 

X" 1 . 

TOTAL 5< . 



DON D. ROBEY 

OffuH 

IRVING HARCUS 




V&S DISC T0CKEV5S 



POP DISC TOCKE¥S 



ORIGINAL 
VERSION 



ECORDS 





140 MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 




SEE you AT THE COH^tWXOH 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 141 



The Billboard Music Popularity Charts 



RHYTHM & BLUES RECORDS 



• This Weeks Best Buys 

According to, tal*i r^porlt In k*y marketB, the following 
pocont roleoMS aro recommcnderf for oxtro profllii 

LONELY NICHTS-The Hearts-Baton 208 

After building volume of sizable proportions in New York, 
Philadelphia, Washington and Baltimore, this disk now achieving 
a good national spread of reports. This week it appears as the 
No. 14 record on the national retail chart. Flip is "OoAVee." 
previous Billboard "Spotlight" pick. 

WHATCHA CONNA DO? (Progressive, BMI)-The Drifters-AtlanHc 
1055 

Coming up fast now after a start that was slower than usual for the 
group, this disk also appears chart-boimd. Baltimore, Washington 
and Atlanta carried it in their territorial listings this week. It is 
also doing well in Richmond, Durham, Nashville, Detroit, Cincin- 
nati, Pittsburgh. Buffalo and Philadelphia. Flip is "Cone" 
(Progressive, BMI) 

MOST OF ALL (Arc, BMI)-The Moon glows-Chess 1589 

The group is following up "Sincerely" with a disk that is threaten- 
ing to repeat their last success. Williin 10 days of release, good 
and strong retail reports were returned from New York, Buffalo. 
Pittsburgh, Cleveland, Chicago, Nashville, Durham, Atlanta and 
St. Louis. Flip is "She's Gone" (Arc, BMI). A previous Billboard 
"Spotlight" pick. 



VOX JOX 



• Continued from pofje 126 



■gers at the Kiwanis Amarillo 
Youth Center with music by a 
live ork. . . . Leonard Feather 
lined up an impressive guest 
list for his ABC network panel 
show "Platterbrains" in recent 
weeks, including Duke Elling* 
ton, Benny Coodman, Stan 
Kenton, Earths Kitt and Faye 
Emerson. 

• • 

John R. Clement. WKLV. Black- 
stone, \'a., writes, "We have been 
trying to get Mercur>' records for 
about two years. We arc e\'en 
willing to pay tlie retail price for 
them— I hiue purchased their top 
records m> self— but if Mercury isn t 
interested enough to sell us rec- 
ords, then I think I'm going to lose 
interest and put a ban on all Mer- 
cury records in our library." 
• • • 

RHYTHM AND BLUES: 
Don Brienen, WHSC, Harts- 
vUle, S. C, notes, "I always 
try to program the original 
r.&b. record when a number 

Plush Locations 

• Continued from pQoe 64 

ating pl.in of the well-established 
juke box man. His theory is that 
the juke box operator is a music 
' merchant, and there is no reason 
why he should arbitrarily limit 
himself to one type of location. 

Citing his own firm as an exam- 
ple, Jennings feels that the invest- 
ment required of most operators 
to set up a background music pro- 
gram is far less than that of the 
non-music businessman. 

Tho World Wired is a separate 
division, Runyon executives help 
guide its expansion, and Runyon 
servicemen and vehicles handle the 
operational end. The nut is a lot 
less than it would be if World 
I Wired were on its own. 

Another type operator Jennings 
feels could handle a background 
music route is the industrial 
vender. Operating firms with in- 
dustrial locations, he explained, 
have personnel trained in elec- 
tronics, have the organization and, 
most important of all, have a close 
relationship with top management 
at the plants. 

Home-made programming for 
jbackgroimd music, said Jennings, 
is all right if the competition isn't 
too rough. But, he added, a com- 
petitive sit\iation requires a tre- 
ncndous library and music specifi- 
mlly recorded to be heard, not lis- 
ened too. 

By no stretch of the imagination, 
aid Jennings, can a background 
Dusic system be considered the 
ompetitor of the juke box. 

Background music is special mu- 
ic for a special job, he explained, 
he same as is iuke box music. And, 
le concluded, the operator who at- 
mpts to do both jobs will get 
lore locations and, if he knows 
^hat he's doing, wind up with a 
igger net profiL 



is requested on a pop show 
and has a r.&b. field origin." 
, . . "Hound Dog" Jack Gale, 
WIMA, Charleston, S. C, 
now has 2,400 members for 
his Hound Dog Club. ... "I 
do not believe this current 
'fad interest' in rhythm and 
blues will last," writes George 
(Dr. Daddy-O) Buck Jr., 
WJNO, West Palm Beach, 
Fla., *ijut you can be sure 
die regular r.&b. market will 
grow in scope and interest." 



James (Big Jim) Reed, WSOK, 
Nashville, is doing his r.&b. 
"Bouncing Show" from the window 
of Ernie's Record Mart in Nash- 
ville. Reed's air pitch is "I'm the 
pworest and need tlie most, but 
I'm here with the lastest and the 
greatest." 



Buddy Rich Leaving 
Dorsey Bros. Band 

N E W YORK, March 19. 
—Buddy Rich reportedly is leaving 
the Dorsey Bntthers orchestra 
March 31 to start his own band 
again. 

Rich joined the Dorseys about a 
year ago w hen his old band broke 
up, renewing an association that 
dated back to his featured drum 
solos with Tommy Dorsey in the 
early '-lO's. 



* Review Spotlight on... 

RECORDS 



ROY HANOLTON 

Unchained Melody - Epic 9102 -AI Hibblcr's Decca 
version of this lush pictime (from "Unchained") is show- 
ing considerable strength in rhythm and blues markets 
and also pop-wise. Hamilton's highly effective cover 
should gel a strong initial start with the fan's following 
and take off from there in both markets as well. Flip is 
"From Here to Eternity," pulled out of a recent 
Hamilton EP. 




"I'M CLAD I DID ORDER 
TODAYS TOP TUNES- 
TODAY'* TOP TUNIS hM 
d»n« (Mr* t«od for m* 
than ALL atbar forms o1 
•dv«riltlnt. 

Whit* er*clr(c CMnpany 
Woodruff, WIS, 

ar* happy le uv thcf 
TODAY'S TOP TUNES havo 
prov«n our promotional 
Idoa and havo vaiMd wa 
many mw accounU ond 
frlonds en owr |uko box 
rout*. In evr now record 
ttero w* inland to put owr 
cw»tomars on a mailint IM 
•e that lh«v may rocaiva 
each n«w ralaato. Yow may 
• KpocI an incraasa In ewr 
order from lima le lima." 
Ultnad) John P. Scott 
•cm 4M 
Pomarey, Ofile 

mr. Al Mayar, of Town and 
Cownlry Mutie, Wailweod. 
Naw JarMy, writ**: 
•^Yeitarday wa had an ax- 
•mpla of fha powar of 
Th* Billboard 'Today'* Top 
Twnat.' A ■rewnan came in 
•nd bovaht »na record. We 
awtgailad Mvaral othon to 
heri but %hm refuted lham 
•II. Tan intnutai after (he 
lafi, her dBu«h»*r wet beck 
with four record! checked 
•ff Tedey'a Top Tunea' 
which we had encloeed wiMi 
iMr pvrchese." 



J renditient of each lune are Uited ACCORD- 
ING TO POPULARITY. TODAY'S TOP TUNES alio 
fHcfwdM Iwit-SalNnc Cevntrr fr Wcttern Record*. 
Beir-SolUni RhyHiM O ■luo* Record! and Bett- 
SolMn( Albiimi attrecthrelv printed on colored 
paper, four lidei. 

Your name, addrew and phono number imprinted 
on each copy FREE. 

Many record deaien increata their record taloa by 
uilng TODAY'S TOP TUNES aa a« envelope on- 
cloiura with each record purchaie, as a counter 
display, poiter in Kitening boethi. mall with monlhly 
itatemcntt or mail direct to cuitomora. Orders are 
received by mall from your cuitomert who uie the 
order form en TODAY'S TOP TUNES. TODAYS 
TOP TUNES dated one week In advance. Mailed 
every week from Cincinnati. 

eHIl FWTHB MTICE KEUE NIIII tW iHV 



□ Trial 0>«« 

□ WmUt 

□ Twk« * MMtA 
a MMrtMr 



I WISH I HAD ORDERCO 
TODAY'S TOP TUNK" 




IMTBINT Aft FOLLOWS 




QuaUty Pric 



The Billboard 

2160 Pafteraon Street 
Cincinnati 22, Ohio 




CHESS & CHECKER RECORD CO. 

4750 S. Cottage Grove Ave., Chicago IS, III. -Phone KEnwood 8-4342 



142 



MOA CONVENTION SECTION 



THE BILLBOARD 



MARCH 26. 1955 



^BPti^Vfc really moves 
with these big new hits! 




JOHN GREER 

WILL I BE THE ONE 
LUCKY-LUCKY ME g/4G-oioo 

PIANO RED 

JUMP MAN, JUMP 
PAY IT NO MIND g/4G-oioi 
Coming Next Week 

Oscar BLACK & Sue ALLEN 

BE MY BABY 

AIN'T NOBODY HOME BUT ME 

G/4G-0102 

MAYMIE WAHS 

THERE GOES THAT TRAIN 
QUICKSAND G/4G-0103 



Top Promotion!!!.. Top Distnbutwn!!!..Top Service!!! 

see your local distributor or write 
GROOVE RECORDS, 155 East 24 St, New York City 



ANOTHER HIT ON 
VEE-JAY 

* This Week's Best Buys 

YOU DONT HAV-E TO GO j_vee.]ay 119 

BOOGU: IN T»t°^SVr"^il-bl<' '""Vffe 
A sleeper that his t ^ big way. This 

but is now beginnmg to "[^''J' New Or- 

^eek. the disk placed onJ^^^J^^'^^^f charts. It was 
leans, Atlanta ^''^ St-„l^,"eUerin Chicago, Detroit 



UEAMIK FAST 
On* Hwe (hanc*— 
EJ Dorad«t— 127 
• 

EiM Unt/bMi* l«f 
—kt ladiMr— T«- 
■I Dmh Otck.— us 
• 

WMd*! WhT— lliY<ln 
. Acts— 124 
• 

I imIt d*— n«( 



NEW 

Dtn'clia 6t — T)i« Spaniels — 131 
Slrang* Girl/Stic'i Fjv< FMf IhrM — 

L. L Mclialiy— 133 
Till Kit Wiflil— Tht Dillt— 134 
H<i, Thwi/Ouui llu»— Wvdall tiii i 

Hll auiililli— t3S 



VEE JAY Records, Inc. 



474T CotLtKc Ctev( 
Phone WA« 



Axt. - Chic^fo 



The Billboard Music Popularity Charts 
RHYTHM & BLUES RECORDS 



R & B Territorial Best Sellers 



For survey we«k ending March 16 



Atlanta 



Lhlingi ire based on Inlc salea Kporls secured via Wcslcrn Union mcssenner t^rw' 
ice from top tfaythm end Mue$ dealers and juke box operators in tbc markets listed. 

5. Jobnnj Hu Goae, V. Dillard, S<t. 
i. Mrtk Asrel. Penguins Din. 
7. I Wanna Hur. Sqorcxe Va. Rlu Ya 

B. Griffin A C. Suann, Chi. 
S. Hurt, R. Hamillon. Fpi. 
9. Thai's All I Waal Froai Vm 

D. Wasliinston, Mer. 



1. My Babe, Utile Walter. Che. 

2. Waliriowcr, E. James, Mod. 

3. Mip, Flop and Hy. J. Ttirner, AtL 

4. nedgini Mr Lore, S. Ace. Duk. 

5. Boofic ta (be Dark, J. Reed. VJ 
«. Tite«dte Dec, L. Baker. All. 

7. Roek Loie, L. Reed, Kne. 
I. Hbal'dta Gonna Do? Drifteri, AtL 
9. Earik Aa>ei, PcnRUins. Din. 
II. Jailbird, S. Lewis. Imp. 

BaltL'Viash, 

1. PledElnic My Lo»«, J. Ate. Duk. 

2. ClcMc Your EyrK. Five Keys. Cap. 

3. r*c Got a Womaa, R. Charley Atl. 

4. Jobuy Has Goac, V. Dillard, Sav. 

5. EarIk Angel, Penguins, D(n. 
t. Lonely ^Itehfs, Hearts. Bin. 

7. What'cha Gonna Do? Dfilters. AtL. 

8. Walinower, E. James. Mod. 

9. My Babe, Little Walter, Che. 



Charlotte 



1. WaBBowcr, E. James. Mod. 

2. Pledgbif My Love. J. Ace. Duk. 

3. Twmllc D*c, L. Baker, All. 

4. My Babe. Little Walter. Che. 

5. I'tc Col a W'o«n, R. Chaties, All. 
k. Come Baek, R. Charles. At). 

7. Flip. Flop awl Fly, J. Turner, AO. 
t. Earib Angd. Penguins. Din. 
9. Clo« Your Eye*. Five Keys, Cap. 
If. Two Hearts, Charms, Del. 



Chicago 



1. TMC«dle Dee, L. B.iker, All. 

2. Eartk Aaget, Penguins. Dtn. 

3. Pledging My Love, J. Ace. Duk. 

4. My Babe, Liiile Walter, Che. 

5. Thai's All I Want Frooi Yo« 
D. Washington, Mer. 



Cincinnati 



t. I've Go« a Woawa, R. Charles. AtL 

2. CloM Ywir Eyes. Five Keys. Cap. 

3. Ptedgbw My Love. J. Ace. Duk. 

4. Big Boy, B. Jennings. Kng. 

$. Tbal's AD I Want Fran Ym 
D. Washington, Mer. 



Detroit 



t. WaHnowet', E. James. Mod. 

2. Pledgtac My Lovt. J. Ace. Duk. 

3. M> Babe, Uttle Walter. Che. 

4. I've Go< a Woww, R. Charles. AU. 



Los Angeles 

My Love. J, Ace, Duk. 

2. Slacerely, M(wngloM<i. Chs. 

3. You Don'l Have lo Go. J. Reed, VJ 

4. I've Got a Womaa, K. Charles. AtL 
$. Come Back, R. Charles, All. 

k. Tweedtc Dee. L. Baker. AlL 

7. Don't Yon Know? F. Domino, Imp. 

Ko Ko Mo. Gene A Eunice, Cbo. 
9. Blue Vdvel. Clovers. All. 
ir My Babe, Little Waller, Che. 

New Orleans 

1. Pledging My Love, J. Ace. Duk. 

2. I've Got a Woman, R. Charles, AtL 

3. Slraage, Fais Domino. Imp. 

4. My- Babe. Little Waller. Che. 

5. Flip. Flc»p and Fly, J. Turner, Atl. 
«. Walinower. E. James. Mod. 

7. Tw««dl« Dec, L. Baker, All. 
S. Eartk Angel, Penguins. Din. 
9. Come Back, R. Charles, All. 
19. Yon Don'l Have le Go, J. Reed. VJ 

New York 

1. Pledging My Love, J. Ace, Duk. 

2. Earth Angel, Pcngums, Din. 

3. I've Got a Woman, R. Charles, AtL 

4. Londy Nlghls. Means. Bin. 

5. Flip, Flop and Fly, J. Turner, AtL 
k. Twccdic Dee. L. Baker. Atl. 

7. Close Your Eyes, Fi»e Keys. Cap. 
S. My Babe, Little Waller, Che. 

Philadelphia 

1. Pledging My Love. J. Ace. Duk. 

2. WalHIowfr, E. Jamei, Mod. 

3. Lonely NlgbtB, Hearts. Bin. 

4. Come Bncb, R. Charles. AlL 

$. I've Got a Woman. R. Charles, AtL 
k. Baby Darling, Dreamers, Fla. 



The KING of the Blues 



St. touts 



1. My Babe. Litlle Waller, Che. 

2. Pledging My Love. J. Ace. Duk. 

3. I've Got a Wonmn. R. Charles, AU. 

4. Waliriavicv, E. James. Mod. 

5. Yon Doa't Have to Gn, J. Re«d, VJ 
k. Lbic, Ting, long. Charms, DeL 



One-Stops 



' Continued from page 86 



Pilishurgh 
Leslie DlsL Co. 
2331 Slh Ave, 
Logan Variety Stora 
7fl Logag St. 
Lomakla Music 
k33 Liberty Av«. 

KHODC ISLAND 

Provide ru:e 
Beacon Shop 
SZl N. Main St. 

SOL'TH CAROLINA 

Charleston 
Fox Music House 
333 King St. 

TENNESSEE 
Challanooga 

Jack's Musk Shop 

Cherry St. 

Record Shop 

Cherry St. 
Knoxville 

Bell Sales Co. 

H'.iE. Market Sl 
Memphis 

Home of the Blues 

106 Beale St. 

Popular Tunes 

306 Popular St 
NBihviI)« 

Buckley Record Shop 

1707 Church Sl. 

Ernie's Record Man 

179 Third Ave.. N. 

Hermiiage Music Co. 

64 Fayette St. 

TEXAS 
Amarillo 

Tolzien Music 

819 Polk 
Austin 

Hays Record Shop 

916 E. First St. 
Dallas 

Melody Shop 

205 N. Ervay 

Top Ten Record Shop 

202 S. Tyler 
Fort Worth 

One Stop Record Shop 

2303 W. Berry 

Radio Center 

1302 Main 
Galveaion 

Melody Record Shop 

2018 Post Oflice Sl 
Houston 

Heflin-Talley Co. 

327 W. I9th Sl. 

Litlle Pal Record Shop 

1817 Main 
United Record DisL 

1902 Lecland 
Port Arthur 

Boncau Record Shop 

2415 Ikita St. 
San Antonio 

B. * R. Record Shop 

911 1 



San Benito 

Rio Grande Music C«. 
Waco 

House of 

301 S. 3rd 

ITTAH 

Salt Lake Oty 
M A L One Stop 
S40 S. Stale SC 

VIRGINIA 

Richmond 

Globe Records 

422 N. Second St. 

Mike Levine 

4.19 Granby St 

Ray Morriselie 

217 E. Main St 

Moaic Service Co. 

422 N. 2nd St. 

Pats Record Shop 

70S £. Broad St 
Roarwke 

Roanoke Record Shop 

116 W. Church Ave. 

WASHINGTON 
Seallle 

NiMlhwesl One Stop 

3215 Western 

Record Sales and Service 

324 Cedar 
Spokane 

Music Box 

417 W. Riverside 

WEST VIRGINIA 

Charleston 

Elkirts Music Store 
160 Court Sl 

WLMXkNSIN 
Milwaukee 

Midwest Radio Co, 
3414 W. North Ave. 
Milwaukee Music Mart 
2669 N. Third St 
Radio Doctors 
213 W. Wells St 



Granz Labels 

• Continued /rom page 17 



formulated, with Mason scheduled 
to record an album of esoteric 
readings first. 

Clef Records continuetl its in- 
creased schedule of releases this 
week, with four 12-inch LP's and 
one 10-inch LP. Release features 
tlie sixth in the series titled "Nor- 
man Cmnz's Jam Session," Artie 
Shaw's fourth package for the firm, 
and albums by Count Basie, Charlie 
Parkfir and Billie Holiday. 




A BILLBOARD 

"BBST BUY" 

FATS 
DOMINO 

"DON'T 
YOU 
KNOW" 

and 

"HELPING HAND" 

#5340 

BRCAKINO 

BIG! 

IHE 

SPOTllGHnitS 

"BAM 
JINGLE 
JINGLE" 

and 

"IT'S COID" 

#5342 

WATCH 
THIS ONCI 

THE BARONS 

"ETERNALLY 
YOURS" 

and 

"BOOM BOOM" 



#5343 



Wpenal ^mnJs 

«4U HoltywMd Uvd. 
IMIywMd n, CoW. 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 



143 



Doff Acquires Rights 
To 'Indian Love Lyrics' 

HOLLWOOD, March 19.-Red 
Doff, indopentlenl disk producer 
who made "l"he Riibayiat of Omar 
Khavam" some months ago, has 
acquired the recording rigtits to 
""Indian Lo\ e L>Tics" by Lawrence 
Hope, from Uodd-Mead Publishing 
Company. 

Doff plans on producing an 
esoteric LP, uith Harold Spina set 
to do the music and disk jockey 
Jim Amcche the narration. Tho no 
deal has as yet been completed, it 
is ex|>ected that Capitol Records 
will release the album. 

In addition. Doff plans on re- 
cording "Lost Love Lyrics," a 
series of anon> mous poems. 



SAVO Y SENSA TION 

A Detinlf Smash Hit 

"DON'T BE ANGRY" 

NlPry BDOWN Savoy 1155 

Jhm Original Big Hit 

"JOHNNY HAS 
GONE" 

VUEHADIUIRD Savoy 1 153 

S(e«per of thm Y*or 

"WHEN DID YOU 
LEAVE HEAVEN" 

'LinU JIMMY scon Savoy 1154 

Reek omf koU S«(t>ation 

"RAIN OR SHINE" 

BtG HIKE Sivoy 1152 

A Hot Item 

"DEEP FREEZE" 

THE POiHEtS Savoy 1 147 

Ikit Nat everything 

"WHO SHOWED MY 
BABY" 

UllfDABNEll. Savoy 1151 



OnlU Isl Martet SI..«Mart, H J. 



MASS. SOLONS 
PICK FAVORITES 

BOSTON, March 19.-Ac- 
cording to the Second Aiuiual 
Legislative Poll conducted by 
Deejay Bob Clayton over 
W'HDH hero, tliis is what 
Massachusetts solons think 
about pop recordings. There 
were 273 votes counted: Top 
favorite. "Melody of Love"; 
future hit, "I'm Sincere"; all- 
time favorite, "Soutliie Is My 
Home Town"; favorite male 
vocalist, Frankie Lane; favor- 
ite female vwalist, Patti Page; 
best male quartet, the Crew 
Cuts; best female (luarter, the 
McCuire Sisters. 



May Shift TV Biz 

• CnntiiiiifU frtint paije 5 



is un(lerit(K>d to hrt\e done quite 
well for the bankroller. I^ile last 
year the agency got Xahisco to 
six)t-ho4jk "Sky King" in about 20 
markets on a te.st basis. "Sky King" 
originally had Ix'cn sponsored by 
Derb> ImhkIs thru McCann on 
ABr-T\' and adthtional line-up of 
spot-booked stations. 

W hen Derb\ bowed out of Mc- 
Cann and dropped the show, Mc- 
Cann bovighl the negatives (there 
ucre only 19 of them) from pro- 
j dncer Jack Ch.ertok and persuaded 
I Nabiseo to try its luck with the 
' show. The stanza reportedly has 
Im-cii \'ery succesjifnl for Nabisco. 
MtC^ann, it's understoo<l, has been 
planning either to produce addi- 
tional epis(tdes of "Skv King" or to 
buy another kiddie sht)W for Na- 
I bisco. 



Film Challenge 

' Couiinued from paRe 5 



Th«e "KO KO MO" kids 




CENE & EUNICE 
THE BILLBOARD 

"BEST BUYS" 



rr 



THIS IS MY STORY" 

b/w 

MOVE IT OVER BABY" 



Aladdin =5282 



it) of proeramniing. The result, it 
hopes, will be a strong advantage 
o\ (T its competition, primarily 
NBC would also probably be 
forced to make a move in a similar 
direction, if the CBS affiliates give 
their web the green light. 

In former years, the 1-1:^0 slot 
lias been used for network pro- 
gramming oc-casionally on NBC- 
T\'. In fact, the web now pro- 
grams "Norby" on a limited East- 
em network Wednesday evenings 
7-7:30. But the affiliates usually 
maintain control of the half hour. 
A step in this same direction was 
made last season when 10:30-11 
p.m. was cleared all during the 
week by CBS and NBC affiliates 
the first time the entire seven half 
hours were made available. 








Moving Up fact! 




THE VOICE ] 




WITHIN 




' by PERCY HAVFIEID | 




>544 =5«-45 ' 



Star Maid Disk Firm 
Organized by Allen 

CIIICACO. March 19.-A new 
country and western label. Star 
Maid Records, was formed here 
recentb' by Donald Allen, presi- 
dent. He is planning an extended 
tour in May to line ui) national dis- 
tribution. 

Altho the label has five artists 
on its roster and several tunes in 
the can. .Mien reported he was 
releasing only one until he can 
secure distributorships. The first 
release is a c-oupling by vocalist 
Ra> Pb rnan of "Hometown" and 
"Sou\cnirs. " St.ir Maid will issue 
releases on a reguiu^ly .scheduled 
basis follow ing the formation of the 
distribution set-up, Allen said. 



E08 SHmet llvtf. HeHrwoed 46, Calif. 



'Jumping Frog/ Other 
Audio Books Releases 

HOLLY\\OOD. March 19. - 
.Aiitlio Books, the microgroove re- 
cording company, is expected to 
release "Tlie jumping Frog of Cala- 
veras Countv and Other Stories of 
Mark Tw ain " as its next 16^ r.p.m. 
album. 

Ra> inond Tierslein. Audio Books 
exec, re\ealed tliat plans are in the 
works for additional releases to be 
taken from literature, among tltcm 
'Treasure Island," "Pimiochio" and 
.several stories b\ James Thurber. 

The firm, w hose first release was 
the King James version of the 
New Testament, is currently at 
work recording the Catholic ' ver- 
sion by Father Robert L Cannon. 



ABC Hunts $$ 

• Continued from page 5 



show w ill not he. name Holb wood 
stars but > oung talent of the caliber 
of Tab Hunter, Dorothy Malone 
and James Dean. 

Two Purposes 
.Additionally, each week's show 
will be hosted by an up and com- 
ing young male personality. By 
concentrating on the use of non- 
name talent, Warner Brothers ob- 
tains two advantages: Program cost 
is cut down and the TV film stanza 
serves as a testing ground for young 

f>erformers who, if they click, can 
>e easily put to work in the firm's 
theatrical films. 

As part of its deal witii .ABC, 
Warner Brothers lias consented to 
shoot commercials for sponsors of 
the show. Disney, of course, docs 
the same for "Disne>laMd" spon- 
sors. 

The 52-week stanza, which will 
consist of 39 first-run films and 13 
repeals during the summer, will 
he produced under the supen"ision 
of Jack L. Warner, production head 
of the company. 

The average commission able 
program cost per week is !ii6S,822 
for the hour show. Gross time 
cost for (lie 1 2i2-stalion line-up. 
assuming all stations can be eleared, 
w^ould amount to §6.5.095 per week 
for a full hour and §39.057 per 
week for a half hour. Tlie show 
is not l>elng sold in less than half- 
hour, alternate-week segments. 



Kodak to Sub 

• Contiiuicd from piif^c 5 



nights. Tlie show bowed 11 weeks 
ago. 

The bankroller liad been plan- 
ning to replace "Norby" with a live 
low-budgeter for tlie summer 
mortths. Its purchase of tlie Screen 
Cems episodes, however, tosses 
that plan out the window. 

Screen Gems' sale guarantees 
the TV film firm that all but a few 
of this season's "Ford Theater" seg- 
ments will get a secottd-nin net- 
work airing this summer. Ford, 
itself, has already committed itself 
to re-run 13 episodes. Screen 
Gems still has 44 of this season's 
"Fireside Theater" segments avail- 
able for sale as summer replace- 
ment fare. 



Baptists 

• Continued from jHiae 5 



the Baptists Convention's radio- 
chief, the programming material 
will be prepared with an eye 
toward making them entertaining.' 

Included in the Baptists' plans 
is construction of a $2()0,(K)0 pro- 
duction center in Fort Worth, Tex., 
where the T\' programming mate- 
rial w ill be pre - tested in co- 
operation with \VBAP-T\', Fort 
Worth. 



really moves with those 
crazy piano blues! 




PIANO RED 

"JUMP MAN, JUMP" 

•Review 

JECORDL 



G/4G-0101 




Top Promotion!!!. .Top D\»lriJbulion!!!..Top Service!!! 

see your local distributor or write 
GROOVE RECORDS, 155 East 24 St, New York City 



BUSINESSMEN KNOW 

. . . th«y con hava fuN 
confidence in on audH*d 
builnas* stotttmttnt. 



AOVBtTISCRS KNOW 
. . . that on auditvd paid 
circulation llk« Th« Bill- 
boord't M ■ g«miina 
guoronte* •# •ffeetiva 
advertising. 



RECORDS 



RECORDS 



A SMASH! 

"THE WALLFLOWER' 

ETTA JAMES 

Mod. «947 ; 



^ JUST MLCASCD 

NEW B. B. KING 

"JUMP WITH YOU BABY' 
b/w "LONELY AND BLUE" 

- RPM #425 



BRBAKING BIG! 

"TRULY" 

ARTHUR LEE MAYE 
RPM #424 



W ANOTHER SIAl^iH\ 

"HOT LITTLE MAMA" 
b/w vi LOVE TO LOVE YOU' 

JOHNNY 'GUITAR' WATSON 
RPM #423 



144 MOA CONVENTION SECTrON 



THE BILLBOARD 



MARCH 26, 1955 



lOOTON 



BEST 

SELLING 

LABEL!!! 



DIG THESE 3 SURE-FIRE 

$ MONEY MAKERS $ 

THE INCOMPARABLE VERSION 

(1) EARTH ANGEL 

THE PENGUINS 348 

COMING UP FAST 

(2) HEAVEN AND PARADISE 

Don Julian and the Meadowlorks 
359 

THE DOUBLESIDED SMASH 

(3) LOVE mil MAKE YOUR 

MIND GO WILD 

OOKEY OOK 
353 



DOOTONE RECORDS 



WANTED! 

NEW or USED RECORDS 

(Any Speed) 

ANY QUANTITY UP TO 
ONE-HALF MILLION 
WRITE-WIRE-PHONE 



BEACON SHOPS 



(31 NO. MAIN ST. 
PROVIDENCf, R. I. 
PHONEl UNION 1-7500 



CUT OUT AND MAIL 



HAHE_ 



ADDREU- 
CIIY . 

pvm 



ZOMf HAIL. 



WE HAVE 

QUAITin 78 i HtW .. 



QUAHim . 
QUANTin . 



.4S'i 
.Vi 



NIW 



m 

.USED 



Record Distributors 

and Labels They Distribute 



► Continued from page 89 




lEW omi 



ML RlPUfS CONFIOCmiAI 



Canton 
'CharleB Foley 
4 HUlsvlew 8t. 
LalKl«: Bel 

Everell 
Chris DracapaiUaa 

14 AT<m St. 
Labels: Cap 

Newton Centre 

•Saul Ollmao 
400 Ward St. 
Labels: Bet 

Worcester 
•Peter Chrlsto 

15 Jaques Ave. 
Labels: Bel 



MICHIGAN 



Battle Creek 

•WUIlam Fitzgerald . 
140 East Ave.. Ko. 
Labels: Bel 

Detroit 

Arc Dlst. Co. 

4000 Woodvard Ave. 

Labels: Fab, X, Ben. 
OrT 

Angott Dlstr. 

3616 PurltaD 

Labela: LA 

Brooklyn Radio Sbop 

1276 Michigan Ave. 

Labels: Ide 

Buhl Sons Co. 

Foot ot Adair St. 

Labels: Col 

•Al Butler 

19500 Trinity Ave. 

Labels: B«l 

Cadet DtBt. Co. 

3766 Woodward 

LatKls: Cdl. Olce, Cha, 
OE, 7-11, Ala, Sco, 
Int. Orf, Nas, Bxc, 
Old. Ats. TC. Dev. 
RIH. Sav. Pal. PJ. 
Pea. Duk, Ess, TAR. 
Rma. GTJ, Con. Abb, 
Epl, Sdy, Hwd. JD 

Capitol Records Dlst. 
CO. 

4623 Woodward 
Labels: Cap 
Decca Dlst. Corp. 
1301 W. Lafayette Ave. 
Labels: Dec 
•R«bert S. Dudley 
9386 Stout 
Labels: Bet 

Fortune Records Dlstrs. 
11639 Llnwood Ave. 
Labels: Tru 
King Records, Inc. 
3735 Woodward St. 
LabeU: Kng. Fed, Del 
Pan-American Record 

Dlst. 
3731 Woodward 
Labels: Atl, Dom, FS, 

Ron, Luc, Apo, Got, 

Dot, Mod. RPM, Imp, 

Pla, Mtor, Cdc, Vat, 

Tlf, Clf. Aud 
Polonia Dlst. Co. 
3747 Woodward Ave. 
LalMls: Cor, Jub, Unl. 

Mod, Dan, Che, Chs. 

Der. Zod, WO, Sta, 

Brk 

RCA Victor Dlst. Corp. 
7400 Intervale Ave. 
Labels: RCA 
Radio Distributing Co. 
15401 Woodrow Wltson 
Labels: M-O-M, Lon, 
YP, CRG. All 

Square Dance Speclal- 

Ues, DlBt. 
13946 Mettetal Ave. 
Labels: Kls, WJ, Win 

East Landing 

Morley Bros. 

1330 S. Harrison Road 

Labels: RCA 

Flint 

Fred G. Westover 
2230 Dupont St. 
Labels: Hum 

Grand Rapide 

Republic Dtst. Corp. 
19-25 La Grave Ave. 

S.E. 
Labels: Dec 

Lincoln Park 

Doris Richards 
4166 Abbott St. 
Labela: Hor 

Saginaw 

Carson Dlst. Co. 

708 N. Washington Ave. 

Labels: RCA 



Minneapolis 

Lew Bonn Co. 
1211 La SaUe 
LabeU: M-O-K. Bud, 



Capitol Records Dlst. 
Co. 

31 E. Hennepin Ave. 
Labels: Cap 
Decca Dlst. Corp. 
17-19 E. Hennepin Ave. 
LatKls: Dec 

Porster Distributing Co. 
1123 Harmon Place 
Labels: COl, Oke, Epl 
•Thomas E. Enrlght 
5346 Chicago Ave. 
Labels: Bel 
P. C. Haver Co. 
350 Third Ave. N. 
Labels: RCA 
HelUcher Bros., Inc. 
1313 Tlilrd Ave.. S. 
Labels: Cdl, Oke. Kng. 

Fed, Del 
Jather Record Dlst. 
33 E. Hennepin Ave. 
Labels: FS. YP. Che, 

ChB, Joe, Plk. Win, 

ROA, Sdy, Hwd 
Lleberman Music Co. 
357 Plymouth North 
Labels: Cor, Jub, Lon, 

All, Zod, Dot, Brw, 

S&8. Rep. Abb, Pab, 

X, Grv, Val 
Mercury Record Dlst. 
1313 Third Ave., S. 
Labels: Mon, Ron, Mer, 

WO, Imp, cir 
•John Rak 

3136 N. Upland Crest, 

N. E. 
Labels: Bel 

MISSOURI 

Kansas City 

Capitol Records Dlst. 
Co. 

1537 McGee St. 
Labels : Cap 
Commercial Music Co. 
3560 Holmes 
LatKls: Unt. Sho. GE. 

Fan. PJ. Art. GTJ, 

Con, HIC. TNT 
•Jack Parrel Lovell 
4551 Park Ave. 
Labels: Bel 
King Records. Inc. 
105 E. 31st St. 
Labels: Kng, Fed, Del 
Mayflower Sales Co. 
3013 Baltimore Ave. 
Labels: Col. Oke. Epl 
•Frank McGlynn 
Commodore Hotel 
Labels: Bel 
Mexican Shop 
900 Soutbwe&t Bldg. 
Labels: Ide 
Midwest Dlst. Co. 
1835 Main St. 
Labels: Oke. BH. Zod, 

Win, Mod, Spe, Tru 
Roberts Record Dlst. 

Co. 

321 Southwest Blvd. 
Labels : Cor, Cdl , AM, 

FS, 7-11, Sco. Ala, 

Int. Orf. Sav. Pal. Ess. 

Dot. WJ. Brk. S&S, 

RGA, Rep 
Southwest Distributors, 

Inc. 
2028 Broadway 
Labels: Dec 
Norman Wilson Co. 
3562 Holmes St. 
Labels: Lon, Hwd 

St. Louis 

Dlst. Co. 
3300 Olive St. 
Labels: Dec 
Artophone Corp. 
700 Roeedale Ave. 
Labels: Col 
Capltot Reeords Dlst. 
Co. 

1407 Pine St. 

Labels: Cap 

Commercial Music Co. 

2630 Olive St. 

Labels: Cha. Sho, GE. 
Ron, Fan. Old, PJ, 
Tic, Rma, Sun, Art, 
GTJ, Con. Hlc, Ben. 
TNT 

Erttman Specialty Co. 
610 Culver Way 
Labels: YP 
Interstate Supply Co. 
26 S. 10th St. 
Labels: RCA 
King Records. Inc. 
3113 Olive St. 
Labels: Kng, Fed. Del 
•Albert Lou ton 
7319 Sharp Ave. 
Labels: Bel 
Mayflower Sales Co. 
1S35 Washington Ave. 
Labels: Col. Oke. Epl 
Midwest DUt. Co. 
2642 Olive St. 
Lal>elB: Che. Chs. Apo. 

Der. Duk. Zod. Win. 

Mod. RPM. Spe, Fla, 

Mtor. Tru, Fab. X, 

Orv, JD 
One Stop Record 

Service 
3636 Olive St. 
Latwls: Dan 
Rccordlt Dlst. CO. 
1913 Washington Ave, 
Labels: M-G-M, Lon. 



Roberts Record Dlst. 
Co. 

1618 Pine St. 

Labels: Gly, Roc, Cdl. 
Cor, Jub, Mon, FS, 
7-11, Rep. Ala. Sco, 
Int. Orf, Nas, Bxc, 
Got, TC, Dev. RIH, 
Oat, Ky, Pal, Pea, 
Her, Ess, Dot, WJ, 
WO, Sta, Imp, Cdc. 
Brk. 8^, ROA. Abb, 
Clf. Sdy, Hwd, Val 



Billings 

Bend are Dlstr. Co. 
601 St. Johns Ave. 
Labels: AH, Fro, bo 
Central Dlst. Co. 
P.O. Box 1661 
Isabels: Cap 

Northwestern Auto Sup- 
ply Co. 
430 N. Broadway 
LalMle: RCA 

Butte 

Alfred K. Brlz 
3151 Burlington 
Labels: Sen 
BAR Dlst. CO. 
Labels: Deo 

Great Falls 

Music Service Ca 
304 Fourth St.. 8. 

Jub. Mon. GB, FS, 
Ron, Lon, Pal. Ess. 
Zod. Dot, WO. Imp. 
Cdc. Brk. B&a, Abb, 
Fab. X. Orv, CU, Sdy. 
Hwd 

Missoula 

Vega Records 

137 Radio CenUal Bldg. 

Labels: Mor 



NEBRASKA 



Omaha 

Bran-New Sales Co. 
308 8. 12th St. 
Labels: Col, Oke, Epl 
Murphy Sales Co. 
711 S. 16th St. 
Labels: M-Q-M, Der, 

Pal, Ess 
Sidles DlatrlbuUng Co. 
1002 Davenport St. 
Labels: RCA 
Square Dance Dtstra. 

Co. 

1916 Farnuro St. 
Labels: Old, WJ, Win 

Shellon 

TYacy Knutson 
c/o Shelton Hotel 
Labels: FS, K&K 

am HAMPSHIRE 

Manchester 
Trl-State Record Dlstrs. 
852 Elm St. 
Labels: Mar 

Newmarket 

•D. Russel Groerer 
Star Route 
Labels: Bel 

JERSEY 

Clifton 

Consolidated Dlstr. Co. 
166 Barkley Ave. 
Labels: Sue, HR 

Englcwood 

Progressive Dlstr. 
131 S., Woodland St. 
Labels': Jai, Pro 

Hillside 

Mr. Milton Modell 
1453 Liberty Ave. 
Labels: S&S 

Newark 
American Squares 
1159 Broad St. 
Labels: Crl. Aid 
Belmont Dlst. Co. 
268 15th Ave. 
Labels: FS, Ron, BH, 
Ats 

Capitol Records Dlst. 

Co. 
63 Lock St. 
Latwls: Cap 
Cosnat Dlst. Co. 
278 Halsey St. 
Labels: Cor, Jub, Dom, 

Dan, Der. Pal, Ess, 

Rev, Cdc, Brk, Rep, 

Ben 

Decca Dlst. Corp. 
81 Emmet St. 
Labels: Dec 
Essex Record Dlst. Oa 
114 Springfield Ave. 
Labels: Gly. Roc, Oke. 
AU. Cna. Unl, Moa. 



Fan, 7-11, Ala, Soo, 
Int. Orf. Che. Chs, 
All, Bpo, Got, TO, 
RIH. Sav, Pay. Pea, 
Duk, Her. Rma. Tic, 
WO. Mod. RPM, Sta. 
Sun, Imp, Fla, Mtor, 
Tru, Abb, Epl, Aud. 
Val, Fab 

Krlch-New Jersey, Ino. 

428 EllEabeth Ave. 

Labels: RCA 

Times- Columbia Dlstrs„ 
Inc. 

37 Bridge St. 

Labels: Col 

Palerson 

•Moe Sher 
482 E. 25tb St. 
Labels: Bel 

West CaldweB 

"Charles Petroife 
103 Ravine Ave. 
Labels: Bel 



\m YORK 



Albany 

Decca Dlst. Corp. 
1449 CenUal Ave. 
Labels: Dec 
Roekln Bros.. Inc. 
1837 Broadway 
Labels: Oke. Col 
•Robert Ooldhamer 
fi7-B Shaker Rd. 
Labels: Bel 

RTA Distributors, Inc. . 
36 Broadway-Menands 
Labels: RCA 

Buffalo 

Benlda Enterprises, Ine. 
630 Seventh St. 
Labels: Ben 
Capitol Records Dlst. 

Co. 

1066 Main St. 

Labels : Cap 

Decca Dlst. Corp, 

1233 Main St. 

Lables: Dec 

Faysan Dlstrs.. Ine. 

506-20 Seventh St. 

Labels: Cot, Oke, Epl 

King Records. Inc. 

814 Main St. 

Labels: King, Fad, TM 

M & N Dlstr. Co. 

881 Main St. 

Labels: M-G-M, Mon, 

Lon, Luc, WO, Aud, 

Val 

Metro DlsU. Co. 
852 Mam St. 
Labels: Clf 

RCA Victor Dlst. Corp. 
1309 Broadway 
Labels: RCA 
Henry Schunke 
1080 Broadway 
LalKls: Dan 
TTansdlsc Corp. 
c/o One Stop Record 

Service 
341 Niagara St. 
LalKls: X, Grv 

Far Roekaway, L. I., 
New York 

Harlem Hit Parade 
2113 Carnega Ave. 
Labels: Apo. Mod. RPM, 
Imp. Fla. Mtor 

Geneva 
■Charles Williams 
820 S. Main St. 
Labels: Bel 

Kingston 
Seewhy Merchandising 

Co. 

3 E. Strand St. 
Lables: Unl. ML, Der, 
Sta, Oke, Epl 

Massapeqna 
•Henry Kurt 
824 Central Ava. 
Labels: Bel 

New York, N. Y. 

Alpha Dlst. Co. 
763 Tenth Ave. 
Labels: Vie. FD, Ron, 

Got. TC, RIH, Pav. 

Vlr. Rms, Tic, Thr, 

WJ, Win, Fab. Aud, 

Fla 

Brunno-New York, 
460 W. 34th St. 
Labels: RCA 
Capitol Records Dlstr. 

Corp. 
353 W. 64tb St. 
Labels: Cap 
Antonnlo Contreras 
335 W. 68th St. 
Lal>els: MML 
Coral Records, Ine. 
705 Tenth Ave. 
Labels: Cor. Brk, 

8&S 
Coenat Dlst. Co. 
315 W. 47th St. 
Labels: Gly, Roc, 

Exc. Dan. Cha, 

Chs, Jub. Unl. 

FS. Kia, Nas. Rep. 

Dev. Pal, El 



MARCH 26. 1955 



THE BILLBOARD 



MOA CONVENTION SECTION 145 



Ala. 



Zod, Dot, V«r, Rev. 
Tbr, Sta. Cdc. GTJ. 
Con. Abb, Ben. Tlf, 
Hwd. Val, JD, Pab 
iDaro Exports, Ltd. 

" 40th St. (Bm. 

1004-5) 
Labels : ML 

«cca Di»t. Corp. 
^280 Broadway 

Abels: Dec 

he Folk Dancer 
llOS W. letb St. 

jibela: Orl 
Kwuiiam F^lnbers 
|bos w. noth St. 

Labels: Bel 
■*RU6aell Krledmaa 
P47-37 7l3t Rd. 
Kew Garden HUls 
LatMls: Bel 
lareen Bros. 

. 31s( St. 
jLab^: HR, sue 
kntenuittonal Dtet. 
[762 Tenth Ave. 
jLabeli: Sdy 
<tng Records, Inc. 
b65 Tenth Ave. 
Labels: Kng, Fed. Del 
hcharles Kunltz 
P316 Ave. L 
Brooklyn 
Labela: Bel 
Lealle Distr. Co. 
P50 Tenth Ave. 
Isabels: Fie 
Ltiigafelt 

laa w. 44th St. 
Labels; Hor 
London Dist. Co. 
|41 W- 2oth St. 
pabels: Lon 

kSalverne DUt. Co. 
|l24 W. 49th St. 

jibela; Mou, Fan, Mer, 
WO, Clf 
Paradox Industrlee, Inc. 
I42 W. 46th St. 
Labels: Joe 

Phoenix Disc Dlst. Corp. 
84 Tenth Ave. 
Labels: EcO 

f olyntusie Bacords 

llH E. 46 tb 8t. 

labels : Pmu 

Portem Dial, Co. 

■33 lUh Ave, 
*bels: Oke. 7-11, 
SCO, Int, Orl, Alt. 
Rud. Sav, Pea, Duk, 
Fie, Sou. Mod, RPU, 
Imp, Spe, Fltk, Mtor, 
Epl 

Record Export ft Dtati 

J Co. 

■30 W. 4Bth St. 
Tabels: S^c, HR 
Rival DIstrs. 
|07 E UOth St. 
labels: Fie 
Itunyan Salea Co. 
|93 Tenth Ave. 

Abels: Sue, HR 
Banford Recwd Dlsta. 

Chambers St. 
BabeU: M-Q-M 

fforlty -Fraternity Rec- 
I ord Co. 
! W. 117th St. 
abels: C-E 
Itanley-Lewls 
^9 Tenth Ave. 
Abels: Ced, Per. 
I A440. BS, Btk, 
Ete. Fes. NE, 
I Oxf, Pbp. Phi, 
J Rac, Ben, Str, Vry 
tempo Dlstr. 
57 W. 45th St. 
labeli: TPA, Old. Apo, 
1 At*. PJ, Sun, Tru 
■imes-ColumbU Dls- 
n trlbutors. Inc. 
E3 Fourth Ave. 
abels: Cot 
Jransdlac Corp, 
EO Tenth Ave, 
>bel8: X, Grv 
onald WaUh 
i5 OnuHt ooaeoune 



rth Bellmore 

^on Kunltz 

) Locust Are. 
| «ls: Bel 

fester 

i^eclftlty Sales 
.^St. Paul Blvd. 
; Dan , 
I Salw Co. 
^S. lOln Bt. 
■ ; Cor. Brk 

use 

^don Dlst. Co. 
. Genessee St. 

: Cap 
] k Dislrlbutiiig Co. 
I jW. Fayette St. 

VA- RCA 
Inkaga Supply Co. 
I f. Gennesaee St. 
I \: Oke. Col 



Wal, 
Ele. 
Oce. 
Pgm, 



CAROLUHA 



lie 

ted Distrs. 
ox 2149 

Creek ltd. 
HR, Sue 



m te 

|uj Sales Co. 
mS\ Morebead St. 

1 Gly, Roc. Cdl, 

HJub. Unl, Cha. 
Ka>, Exc, Chs, 
»per. RIH. Zod, 
lati >ta, Cdc, Tru 
WhMi -COi. 



Capitol RecocdilNit, 

Co. 

614 W. Morehead St. 

Labels: Cap 

Carol Dist. Co. 

124 W. Morehead St. 

lAbela: Dec 

P & F EnlerprUes 

803 S. Cedai St. 

Labels: Cor, Atl* BBn> 
OB. ntiw Ml, 
Oot. TC, Sav, Oat, Ky. 
Pea. Duk. Rma. Tie, 

WO. Brk, PGA, F;.b 
Hai-Mark Di^t. 
304 W. Marfl-.rr.d .St. 
Jjabels: Aud 
King necoKi.;, T(;<-. 
•19 W. Morehead tit. 
LftbeU. Kng. Fed. Del 
Uangold Dtatributtns 

CO. 

2212 W. Morehead St. 

Labels: M-G-M, Dom, 
7-11, Orr. SCO, Ala, 
Int. Ats. Dcv, P;U, Ess, 
Dot. Sou. Rep. Klv, 
Mod, RFM. Sun, Imp, 
Spe, Fla, Mtor, GTJ, 
Con. Abb, X, Hlc. JD 

Southern Bearings St 
Parts Co.. Inc. 

600 N. COllegft St. 

LaheU: Col 

Soudim BAdio 

1635 W. " ' 

Lab«U: BO& 

GreenlM»x» 

Southland Music Mer- 
chandise Co. 
626 S. Elm St. 
Labels: YP, CRG 

Monroe 
Recwd Sales Dl«t. 
308 IdDOMtar At*. 
LalMls: HB. 9m 



on* 



Cincinnati 

A 4£ I Dlst, Co. 

521 W. Sixth St. 

Labels: Gly, Ror. Cdl, 
Oke, Cha. Unl. F3, 
Fan, 7-11, Ala, Sco. 
Int, Orf, Apo, All, Ats, 
Got, TC, RIH. Sav, 
PJ, Pea, Duk, Her, 
Tic, Rma, WJ, Mod, 
RPM. sra. Imp, Fla, 
Htor, JU, Hwd, 8dy, 
Epl, Hie 

Benftrt Dtst. Co. 

327 Frankfort St. 

Lat>els; Oly, Roc, Cor, 
Atl, Men. GE. FS, 
Ron. Dan, Ats. Got, 
TC. RIH, Gat. Ky, 

Pal, Pea. Duk. Zod. 
Ess. Her, Dot, Tic, 
Rdu. wo* Mod. BSM, 

sun, Spe. FU. Utor, 
Btk. Tru. Abb 

Capitol Record Dlst. Co. 

815 Sycamore St. 

Labels: Cap 

Cosnat Dial. Corp. 

1233 W. 9th 

Labels: Fab 

HoniA Products 

901 BnMdwv 

Labele: OA 

State Record Dlst. 

920 Race St. 

Labels: Cor. YP, Brk, 
ROA. Tru. Abb 

Decca Dlst. Corp. 

Daylight Bldg, 

6th and Court Stj. 

Labels: Dec 

Hit Record Dlst. Co. 

1043 Central Ave. 

Labels; Atl. Jub, Mon, 
Dom. GE. Ron. Che, 
Cha. Der, BR. Dev, 
Gat. Ky. Pal. Ess, Zod, 
Dot, Sou. HR, Buc, 
WO, win. Sun, Ae, 
Cdc, Rep. Fab, Z, Cry, 
Tlf, Val 

King Records, Inc. 

1540 Brewster Ave. 

Labels: Kng. Fed. Del. 



as W. Court St. 
Ohio Appliances, Inc. 
804-8 Sycamore St. 
Labels: BCA 
Supreow IMttr. Co. 
Caun mul Koadw» 
IiKbtis: at 

QevdUmd 
Capltd Rmvd Dtot. 00. 

704 St. Clatr Ave.. N.W. 

Labels: Cap 

Columbia Record Dls- 

tribiiturs. Inc. 
1480 Wpst Ninth St. 
Labels: Col 
Custom Record Dlst. 
1737 Chester Ave. 
Labels; X, Ben. Grv 
Decca Dlst. Corp. 
746 W. Superior Ave. 
Labels- Tiec 
Sing Rfr-ords, Inc. 
I7I4 Chester .sc. 
Labels: Kng. Fed, Del 
Lance Dist. Co. 
2307 Prospect Ave. 
labels: Fab 
Main Line Cleveland, 

Inc. 

fioos Euclid Ave. 

lAbels: RCA 

Ohio Record Dist. Co. 

1737 Chester 

Labels: Cdl, Oke. Cha, 
Unl, Fan, YP, 7-ll, 
Ala, Sco. Int. Orf. 
Nas, Exc, Luc, Che, 
Chs. Apo, All. Sav. PJ. 
TAR. Sta, Imp, Cdc, 
Rep, JD, Tal, Hwd, 
Sdy, CU, mpi 



•Bob Polltl 
1524 E. 133d St - 
Labels: Bel 
•Waliy Ransua 
Box 8t}3 

WarrenvUle Heights Br. 
Labels: Bel 
Sanborn Music Co, 
736 Superior Ave. 
LabcU: U-Q-U, Un 

Columbod 
Colso DIatrmitan 
2088 SuUlTWt Ave. 

Labels: Ore 

S|.ii.-iit;i.-r Jewelry Co. 
39 a. Main St. 
Labels: LA 

Hubbard 
Muslc-Pleue, Inc. 

Box 22a 

Label*: Dom, Old, Gre. 
Tre. Hwd. Sdj 

OberUn 
Radio Station WOBO 
32 B. Oollil* et. 
Lab^: TO* 

Toledo 
New Line BOOOtd DM. 
Co. 

1400 BelnoDt Art. 
Zabeta: TAB 
1084 Orand Av*. 
Ben Rubin Dlit. Od, 
Labels: Dee 

Main Line DflMbatOII. 

Inc. 
3B0 W. Ma St. 
Labela: BOA 

Vieniu 
nummai Baocad Mm 
Lab^: Dom 

Warren 
Mid -America Record 
760 Boonto Braa B. S. 
LabeU: Ata 



OKLMONA 



Oklahoma City 

B & K Dist. Co. 
608 N. Hudson 
Labels; Abb, Pab 
Capitol Record Dlst. Co. 
416 N. Lee 
Labels: Cap 
Dulaney'a 

825 N. V. Saoond 
Labels: BOA. On 
King 

6ia Kbrth 
LabeU: Kng. F^d, Del 
■Gene Lybarger 
1718 N. Meridian Ave. 
Labels : Bel 
Leo Maxwell Co . inc. 
409 N. Clasfipn Blvd. 
Labels; Dec. Cor 
Miller -Jackson Co. 
lU-llS B. CalUomlft 

Ava. 
Labela: Col 

QfclalWPta Raewd Oa 
•87 K. W. Second St. 
Labels: Atl, FS. Lon, 

Nas. Exc. Luc. Spe. 

Rep. X. Hlc. Epl, Tir, 

Sdy. Hwd 
Wolfe Dlsts. 
710 N, W. Second St. 
Labela: M-G-M. Old 

Southern Mercury, Inc. 
1011 H. W. PUtb St. 
Labela: Abb. M, Val. 



ORieoir 



Purl land 

B. G, Ifecord Service 
3;t7 N, W, Sixth Ave. 
Labelii: val. Oke, Atl. 
Cli;t, Jub, L'liI, Gaa, 
FS. Ron. Fan, Ara, 
7-11, Sco, Ala, Int, 
Orf, Luc, Chs, Che, 
Apo, Der, Sav, Pal, 
PJ. Zod. Esfi, Dot, 
Sou. Mod, RPM. Sta, 
Sun, Imp. Spe. Fla, 
Mtor. Cdc, 8&S, Tru. 
B9, Abb. Fkb. X, 
Aud. Chnr. S^r.^wd. 

Love Electric Co. 

(Branch) 
93B W. First St, 
Labels: Col 

Oregon Record Dlst. Co. 
827 S. W. 13th St. 
Labels: Cor, Lon, Brk, 
RGA 

N Patlfic Supply Co. 
202o N. w, Overton St. 
Labels; RCA 
•Edi-iir A. Parks Jr. 
1215 N. E. 157th Ave, 
L,ibels: Bel 

J. E. Bfwimnnd at^f/flf 

Co, 

325-337 K. W, Sixth Av*. 

Labels: Dec 
Rlchter Record Dlsts. 
2115 N. W. Northrup St. 
Labels: M-G-M, GE, 
Mor. WJ. GTJ, Con 
Scandi-Tunes 
1631 N, E. Alberta St. 
Labels: Rud 



I'EMSYLVMU 



Derry 



Oow 



Harrisburg 



D Ac B DUtribUtlng Co. 
2S3S HO. S«V«B«b St. 
Labela: BOA 

JohnMoi^n 

Ethel McNem.ir 
728 Railroad tit. 
Labels: Hor 

New Hope 
•Sid Graedon 

BOK Ut 

Labels: Bel 

PliMinf>-]|>liIa 
Edward S. Barky, lac. 
2533 N. Broad St. 

Labels: M-G-M, Hlc. 
Ben 

Capitol Record Dist. Co. 

1007 Forbes St. 

Labela: Cap 

Cosnat Dist- Co, 

1710 North St. 

Labels: Gly, Roc, Atl, 
Cha, Jub, Dni. Dom. 
PS, Ron, Nas, Exc, 
Dan, Che, Chs, Der, 
Dev, Eao, Pal, Ess, 
Her, Zod. Dot, Rev, 
Sta. Cdc. Rqi, GTJ, 
Coa. Mb, Tlf. Sdy, 
Hwd, Val. JD. Fab 

Decca Dist. Cnrp, 

1934 Arch St. 

Labels: Dec 

Ootham Record Corp. 



UAeia: Cdl« G«. Fan. 
Bud, Paa. Duk, pj. 
KOd. BPM. Fla. Mtor 
Mualc Pub!i5.U- 



360 S. Broad St. 
Labels: GMP, Vod. Hok. 
C-O 

John-Harold Co. 
1S18 M. Broad St. 
Labala; oot, Um, All. 
Brk 

King Record. Inc. 

] :M2 N. Erui-.d H:. 
Labels: Ki;^;. Ted. Del 

Lesco Dlstr. 
17 8. aiat St. 
Likbeia: TP, CRG. RIT, 
HR. Sue, WJ. Win, 

sats 

•Abraham Levis Plot- 
ntck 

1135 Passmore St. 
Labels: Bel 

•Bernhard A. Scheller 
341 N. 16th St. - 



BtoartF.IfOUelibelm Co. 

laao N. Broad st. 
lAbala; cu 

HMCttll SM. Oo. 
1633 Palrmount Ave. 
Labels: 7-11. Ala. RIH. 

Sav. Pmu, Sou, Wal. 

Imp, Spe. RGA. Fab 
David Roeen. Inc. 
855 M. Broad St. 
Labels: Oke, Mon, Ats, 

Fie, WO 
Raymond Roeen & Co., 

Inc. 

2121 Market St. 
Labels: RCA 
Transdisc Corp. 
c/0 Harris 
4517 Wayne Ave. 
Labels: X, Grv 

Pitlsburgli 

AIco Record Dlat. Co. 
1204 Forbes St. 
Labels: AU. jub, Mon. 

Js^ ^ 

Oi^ Ob8, Olui^ Dar, 
WO 

Capitol Records Dlst. 



RHODE mm 



Oon>. 

M90lr. ] 



.f. Liberty Ave. 

Labels: Cap 
Danforth Corporation 
6500 Hamilton Ave. 
Labels; Col, Oke, Epl 
'Charles Davis 
14 Maplewood Ave. 
Cr.ifton 
Labels: Bel 
Future Dlst. Co. 
1300 Wylle Ave. 
Labels: Apo, spa 
Hambwf Bna. 
213 OalvaatOQ An. 
Labttla; BOA 
Klnf Raeord^ ibe. 

imwmh AT*. 

Lab^: B:nv, Fled, Del 

Lomakin Music 

633 Liberty St. 

Labels: Fan 

National Record Mart 

324 Diamond St, 

Labels: Gat. Ky 

Standard Dlst. Co. 

1705 Firth St 

Labels: Cur, Cdl. Ron, 
Dan. TC. Dev. RIH. 
Gat, Ky. Pal, Eas, 
Zod, Dot, Sun, Imp, 
Mtor, Brk, Rep, Abb, 
Aud. Tlf. Sdy, Hwd, 
Val. F«b 

•Prank Stanko 

429 E. Garden Rd. 

Labels: Bel 

J. A. Williams Co. 

401-435 Ambcrson Ave, 

Labels: Dec 

J w. Toung Dlak Ga 

1206 Forbaa St. 

Labela: Ate. Cde 

Scran lon 

Capitol Record Dlst, 

Corp. 
500 Wyoming Ave. 
Labels: c^ 
Serantoa Supply 4i 

SM wyontng An, 



Paw tucket 
Conte I _ 
61 Diidalon at. 
Labela: Ora 



4S ] . 

Labtia: RCA 



SOUTH mmk 



(!harleslnn 
Fox Music House 
636 King St. 
ctaTPea 



SOimDAKOTil 



Sioux Falls 

Warren Radio Supply 
115 S. Indiana Ave. 
Labels: RCA 



TEWESSEE 



Gallatin 

Randv's Record Shop 

321 W. Main St. 

Labels: Atl, Cha. Jub. 
Che, Chs, Apo, Got, 
TC. RIH. Dot, Mod, 
RPM. Sun, Imp. Fla, 
Mtor, Pea 

Knoxville 
Chapman Drug Co. 
516 State St. 
Labels: Cap 

C. M. MeCItuig Co., Inc. 
501 W. Jaekaon Ave, 
Labels; BOA. Grv 

Memphis 

Glenn Allen. Inc. 

1146 Union Ave. 

Labels: Atl, Jub, Cap, 
OB, Bon. 7-11, Int, 
OH, 8eo, Ala. Ide. Her, 
Win. RPM. Grv. Pab 

King Records, Inc. 

1092 Union Ave. 

Labels: Kne. Fed, Del 

McGregor's Inc. 

1071 Union Ave. 

Labels: RCA 

Music Sales Co. 

II 17 Union Ave. 

Labels; M-G-M, OdL 
Cha, Unl, Fs, Naa, 
Exc. Che. Chs, Apo. 
Der, Oot, RIH. Rud. 
Sav, Pat. Bia. Dot. 
Pea, Mod. SU, Sun, 
Imp. Spe, PIft, Mtor, 
RCA. Tru, Rep, Abb, 
Tif. Sdy. Hwd. Val, 
JD, X 

Paul Igw 

786 Madison Ave. 

Labels: Cap 

Strattou W,arren Hdwe. 

Co, 

37 K. Carolina Ave. 
Labels: Dec, Cor 
Tennessee Music Sale* 
1087 Union Ave. 
Labels: Gly, Roc. Gat. 

Ky. Zod. Ode, OTJ, 

Coa 

Woodson * Bomman, 

Inc. 
482 Union Ave. 
Labels: Col, Oke, Epl. 

TNT 

Nashville 

Buckley Dlst. Co. 

1707 Church St. 

Labels: Cha. RIH. Ore. 
Mod. RPM. Sun. Imp, 
Fla. Mtor, Pea, Sdy, 
Hwd 

Coastline Distrs.. Ino 
535 Fourth St. 
Labels: Dom 
Ernie's Record Shop 
179 Third St., North 
Labels: Cha. Apo, Chs, 

Cho, Got. TC, RIH. 

Mod. RPM, Sun, Imp. 

Pla. Mtor, Pea, Hwd 
HernUtafa Music 
das Broad st. 
Laima: Sun. Sdy, Hwd 
King Records. Inc. 
515 4th Ave.. S. 
Labels: Kng, Fed, Del 
Music City Dlst. Co. 
80 Lafayette 
Labels: Nas, Exc. BR, 

Dot, Rma. Tic, Sun, 

S&S. Abb, Fab, Sdy, 

Hwd. Val. JD 
Gene Nobles 
1837 Primrose Ave. 
Labels: Mod. RPM 
Tennesse Music Sales 
415 Main St. 
Labels: Glv. Roc, Mon. 

GE, FS, Ron, AtS, BR. 

Gat, Ky. Pal. Ess, Zod. 

WO. Cd<.-. S.tS, GTJ 

Con 



Amarillo 

1480 HTB. TUrd St. 
Labedta: BOA, Qnr 

Arlington 

*Willlam Bryan Show 
1400 Bennett Dr. 
Labels: Bel 

Dallas 
Adleta Co. 

1BI4 Cedar Springs Ava. 
Labau: BCA. Or? 



BIf Btata Diet. Oo, 
137 OlasB St. 

Labels: Cor. Cdl. Oke. 

Atl. FS, YP. Nas. Exc. 

Chs. Che, Apo, All, 

Pea. Dot, Spe. Brk. 

Tn, Bap. JO, Bwd, 

8dr, TWT. BpL Bid. 

X, Abb, Fab 
Capltcd Record Dlst. 

Corp. 

1801 N. Industrial Blvd. 

Labels: Cap 

Dobtaa of Dallas 

IN Utm St. 

I abila U-G-M. Tlf 

DSOBB DIafc Corp. 

ittOotost. 

Labda: Dao 

Gramophone Enterprises 

14J5 Dragon St. 

Labels: Oiy, Roc. Cha, 
Jub, Unl. Mon, Ron, 
Pan, 7-11. Ala, Int, 
Orf, Sco, Old, Der. 
Oot. TC, Dev, RIH, 
Sav, Sso, Pmu. Gat, 
Ky, Pal. Duk, PJ, Ess, 
Her. Zod, Rma, Tic, 
WO, Sta, Sun, Imp. 
Cdc, S&S, RGA. GTJ, 
Con 

King Records, Inc. 
146 Leslie St. 
Labels: Knp. Fed, Del 
Medarl.i Co., Inc. 
Ii02 Dragon tit. 
Labels: Col 

Southern Mercury, Inc. 

1035 Levee St. 

Labels: Mer. WJ, Mod, 

RP.M. FU, Mtor, Val. 

Fab. Clf 
South Coast Amuse. Co. 
137 Glass St. 
LabeU: OI 
Trinity Dlstrlbuton 
1033 Levea St. 
Labels: Lon 

El Paso 

Bovd Dlst, Co, 
2209 Mills St. 
Labels; Cap 
Frontier Di^T; ibiitlnr 
Co, 

1300 E. Missouri St. 
Labela: M-O-M 

M. B. mtnpp nUL co. 

309 S. Bante Fa St. 

Labels: Cdl. Atl. Cha, 
Jub. Unl. Crl, GE, FS, 
Ala, 7-11, Sco. Int, 
Orf, Old. Luc. Apo, 
Der. Pal. RIH. Sav, 
Ide. Pea. Duk, Ess, 
Fie, l>ot. Sou, Tim, 
WJ, Win, sta. Sun, 
Imp. BOA, Tra, Rep. 
GTJ. Con. JD. Val, 
Hwd. Sdy. TNT, Fab. 
Abb 

Albert Mathlas & Co, 
113 S. Mesa St. 
Labels: Oke. Col, Epl 
Midland Specialty Co. 
4275 W. San Antonio St. 
Labels: RCA 

Momsen-Dunnegan< 
Ryan Co. 

800 E. Overland St. 

Labels: Dec 

•Sam Paparone 

3717 Nations Ave. 

Labels: Bel 

Sunland Supply Ca 

1200 E. Missouri 

Labela: Cor, Mon, Rem, 
I«0. WO. Mod..FBU, 
gP^jna, Mtor. atk. 

Houaion 

H. W. Dalley Co. 
3141,; E. 11th St. 
Labels: Dec 

South Coast Amusement 
Co. 

314 E. nth St. 

Labels: M-G-M. Cdl, 

Oke, GE. PS. Nas, Exc, 

Che. Chs, All. Rud. 

S?^ »fP. Hwd. Sdy. 

Git. Hie, X. Abb, 

Fab 

Gramophone Enterprises 

1906 Leeland St. 

Labels: Gly, Roc, cha. 
Jub. Unl, Mon. Ron, 
Fan, 7-11. Ala. Int. 
Orf, Sco, Der. Got, 
TC. Dev. RIH. Eso. 
Pmu. Gat, Ky. Pal 
Her. Zod, WO, fita[ 
Sun. Imp, CMC, SAfS 
RGA. Tru, GTJ, Con 

Hummingbird Record 
Co. 

S804 Travis St. 

Labels: TNT 

King Records. Inc. 

HOB JcfJcrson St. 

Labels: Kng, Fed. Del 

Southern Mercurr, Inc. 

121s Leeland Ave. 

Labela: Mer, MJ, Mod, 
RPM, Pla. Mtor. Fab, 
Clf, Val ■ 

Straus -Prank Co 

4000. Leeland Ave. 

Labels; RCA 

Trinity Distributors 

1218 Leeland Ave 

LabeU: Lua 

Unlt«d Record Dlst. Ca 
1902 Leeland Ave. 
Labels; Cor, Atl, Sho, 

Apo. Sav; Spe, Brk, 

Pea 

'Stanley Smith 
'iljatona 

R. Wameke Co. 
3445 Leeland Ave, 
Labels: Cap. TNT 

San Anlonio 
General Appllanoe Oo. 
906 Nolan 
Labels: Deo 
"Larry Boal 
3303 Texas Ava. 

Labato: Bal 



B. WdHMltO Oo. 
ISl Nararro 8t. 
Labali: Cap 

San Benito 
BSo Oranda Mualc OOb 

P. o. Boi an 
SAbala: Ma 



ITAH 



Ogden 

Carl Santoro 

2867 Lincoln Ave. 
Labels: All 

Salt Lakf Cily 

W. H. Bintz Co. 
433 W. Third St. 
Labels: Oke. Col. Epl 
Daffte Sataa Oa 
106 W. Third. 80. 
Lab«la: Abb, X, OrVt 

Sdy, Hwd. M 
El Rancho Oocdova 
543 W. Third St. 
Labels: Ide 

Flint Distributing COh 
P. O. Box 1470 
LabeU: RCA 
lit. Stataa Dlat. Od. 
«ai s. Stata St. 
Lab^s: dM> 
Salt Lake Hdwe. Oow 
P. O. Box 510 
Labels: Dec 
Standard supply Co. 
531 S. State St. 
Labels: M-G-M, Cor. 

Mon. Fan. Lon. WO, 

Imp, Brk 



mum 



Richmond 

Allen Dlst- Co. 

430 W. Broad St. 

Labels: Gly. Roc. Cha, 

Jub, Unl, Lon, BH. 

Apo, Nas. Exc, Chs, 

Che, Der. BR. Got, 

TO. RIH. Sav, Pal, 

Paa, Duk, Zod, Bia. 
Bar, Dot, Mod. RPM. 
SU. na. Boa. Xo^ 
Spa, Mtor. Cde, Tnt, 
BM, JD. Val. Bird. 
Sdr* v«b. Abb 

Ben]. T. Cnunn Co.. laa, 
1310-34 E. FranUta St. 
LabeU: Col, Oka, Epl 
Wm. Donavan 
1837 West Broad St, 
Labels: Dec 
King Record. Inc. 
216 E. Main St. 
LabeU: Kng. Fed. Del 
Virginia Dlst. Corp. 
1837 Broad St. 
Labels: Dee, Cor 
Wyatt-Cornick, Inc. 
Grace at 14th St. 
Labels: RCA. Grv 



WASHimiH 



Seattle 

ArtUt Record Dlst. Co. 
3131 Western Ave. 
Labela: Gly. Roc. CRO, 

Lue, Clu. Cha. SA8 
0*0 Dtat. Co. 
aiSl Western Ave. 
Labels: Cha. Jub. Man, 

FS. Fan. YP, All. Der. 

RIH. Rud, Sav, Mer. 

Dot, WO. Mod. RPM, 

Sun, Imp, Spe, Ra. 

Mtor, Tru, Abb. Clf. 

Sdy, Hwd, Val 
Capitol Record Dlst. OOk 
620 Eastlake Ave. 
Labels: Cap 
"Frank ConkUn 
10357 Rainier Ave. 
LabeU: Bel •* 
Decca Dlst. Corp. 
3131 Western Ave. 
Labels: Dec 

Fidelity Electric CO. • 
900 Republican St, 
Labels: RCA 
Harper-Meggte, Inc. 
9S0 Republican St. 
Labela: BCA 
Lore Blaetrlc Oo. 
aift WaaUaka Ave.. H. 
LabeU: COl, Oka, Bpl 
Morrison Uualc Co. 
720 Queen Anna Atb, 



Ob. 

910 Ninth Ave.. N. W. 

LabeU: M-G-M. Atl. 
Ulll. GE, Ron, Kls. 
Alii. 7-11. Sea, Int, 
Orf, Old. Apo, Mer, 
Pal, EsH, WJ. Win, 
Cdc. Kng. Fed. Del, 
S&S, Pea, GTJ, Cob. 
Fab. JD. Abb 

SpolcsBO 

Columbia Electric 8e 

Mnnufncturlng Co. 
123 South W.1II St. 
Label.-! : Col. Oke, Epl 
Timing & Powell 
706 E. Spragua AvCh 
LabeU: HR, SOa 

Vancouver 
Cascade Records Ca, 

P.O. Box 97 
Labels, Cas. 



WEST VIRG1.\U 



Charlnlon 

Crdlnal DUtrnMlUlW 

Co. 

B21 Quarrter 8^ 
LabeU: Ool 



Copyrighted mate 



146 MOA CONVENTION SECTION 



THE IILLBOARD 



MARCH 26. 1955 



King Recorda, Iqo. 
•04 Donnally St. 
Labels: Kng, Fed. Del 

Huntington 

VaD Zandt Supply Co. 
1123 Fourth Ave. 
Labels: RCA 



Ma<liHon 

Tell Music DIst. Co, 
2702 Monroe St. 
Labels: Cor. Brk. Rep, 
Orv, X 

Milwaukee 

Capitol Record Dlst. Co. 
1434 N. Farwell Ave. 
Labels: Cap 
Decca DUt. Corp. 
321 E. Chicago, St. 
Labels: Dec 

Demo Records DUt. Co. 
1415 N. aist St. 
Labels: Dem 
*John M. Kropf 
1540 N. 21st St. 
Labels; Bel 
Major Dist. Co. 
629-028 E. Ogden Ave. 
Labels: Mon, WO 
Morley-Murphy Co., Ido. 
6151 W. Stale St. 
Labels: Col 
Taylor Electric Co. 
113 No. Broadway 
Labels: RCA 



Shehoygan 



Sheboygan Radio Ss 
• Record Center 
1210 N. 8th St. 
labels: Pile 



WYOMING 



Cheyenne 



Forbes Music Company 
1818 Carey Ave. 
Labels: HR, Sue 
MORE MORS MOR 



CANADA 



Calgary, Alheria 

T. W. Peacock. Ltd. 

216 12th Ave. W. 

Labels: Cor. Brk 

Taylor. Pearson St Car- 
son. Ltd. 

308 Fifth Ave. 

Labels: Oua, U-G-M, 
Mer 

Vancouver, 
British Columhia 

Dance Craft 
1406 W. Broadway 
Labels: Win 
Johnston Appltancea, 

Ltd. 

6239 Victoria Drive 
Labels: Cor. Brk 
Mackenzie. White & 

Dunsmuir 
1100 Venablea St. 
Labels: Gua. M-G-M, 

Mer 

Radio Sales Service, Ltd. 

671 Richards St. 

Labels: Cap 

Texal. Ltd. 

1132A Burrard St. 

Labels: YP, Ara, LOD 

Winnipeg, IVIaniloba 

Modern Products Co. 
1373 Portage Ave. 
Labels: Bil, YP, Ara. 

Win 

Monarch Record Dlstrs. 

Gait Building 
Labels: Qua, M-G-M. 

Mer 

Sparling Sales, Ltd. 
130 King St. 
Labels: Cap 

London, Ontario 

Capitol Record Dlst. Co. 
100 St. George St. 
Labels: Cap 
Sparton of Canada, Ltd. 
32 Evergreen Ave. 
Labels: Col 

Toronto, Ontario 

Apex Records, Ltd. 
670 Richmond St.. W. 
Labels: Cor, Brk 



•George Blakey 
32 Evergreen Ave 
Labels: Bel 
Canadian Music Salaa 
1261 Bay St. 
Labels: Old 

Capitol Records of Can- 
ada, Ltd. 

122 Adelaide St. 

Labels: Cap 

Mackay Record Dlstrs. 

30 Duncan St. 

Labels: YP 

Margas DlEtr. Agency 

807 Yonge St. 

Labels; -Bil, Ara, Art 

Morris Dist. Co. 

1580 Queen St. W. 

Labels : Fan. Sav, PJ, 
GTJ, Con 

Phono-VUlon Dlst. 
Corp. 

124 Dundas St. 

Labels: Kla 

QuHllty Records 

380 Birchmont Road 

Labels: M-O-M, PS. Der. 
Pal. Ess, Qua. WJ 

Gordon V. Thompson 

902 Yonge St. 

Labels: Ron. Gav 

H. Q. Young Sales Co. 

Labels: Pmu 

Larhine, Quebec 

Compo Co., Ltd. 
3377 Remembrance 
Labels: Cor, Brk 

Montreal, Quebec 

•Larry Bcmler 

1440 Bernard Ave., W. 

Apt. IS 

Labels: Bel 

BlUmor Records Co. 

2560 Mayfair Ave. 

Labels: Bll 

Canus Dlstr. Ltd. 

63 Prince Arthur St., B. 

Labels: LA 

Capitol Records of Can- 
ada. Ltd. 

216 St. Paul St., W. 
^ Labels: Cap 

Elite Recording Co. ot 
Canada 

417 St. Peter St. 

Labels: Ced, Eco, Tie, 
Riv 

The London Gramo- 
phone Corp. of Can- 
ada, Ltd. 



3123 St. Catberlne St. 
E. 

Labels: YP 

•Floyd McGregor 
Pocket Books of Canada, 
Ltd. 

330 Liege St., W. 
Metrodlsc, Inc. 
5016 Sherbrooke St.. W. 
Labels: Cor. Rod, Qua. 

M-O-M. Brk 
Muslmart of Canada 
Pascal Bldg. 
001 Bleury St. 
Labels: Dan 
SnI-Don Sales Co. 
455 Oralg St.. W. 
Labels: Sue, BR 
•Distributor Contact 

Man 



TERRITORY OF 
HAWAII 

Honolulu 

Hawaiian Elec. Supply 

Co. 

030 Clayton St. 
Labels: Dec 
Honolulu Paper Co., 
Ltd. 

1105 Kaplolanl Blvd. 
Labels: Col 
House of Music, Ltd. 
2166 Kalakau Ave. 

Labels: YP 
Microphone Music 
222 N. Beretonia St. 
Labels: Tic 
Musical Distributors 
156 Mokauea St. 
Labels: Cor, Lon. Brk 
Nylen Broe. & Co., Ltd. 
P. O. Box 2958 
Labels: Cap 
Thayer Piano Co. 
P. O. Box 562 
Labels: Win 
'Norman Wright 
c/o Henry M, Snyder & 
Co. 

381 Young Bldg. 
Labels: Bel 

WahiaKa, Oahu 

Wahlawa Electronic 

Service 
Labels: Mon, WO 



FOLK TALENT AND TUNES 



• Continued from page 137 




[ 



NATION'S *1 BAND 



J 



Richard Maltby 

BEGIN THE BEGUINE 



MARCH 



c/w 



SIX FLATS UNFURNISHED 

X-0094 (4X-0094) 

a oroduci ol Radio Corporation of Amtfica 

RECORDS MARK THE HITS I 



tVs Beautiful! IVs Wonderttfl! 

That's what everybody says abouf fhe new Cardinal record #1031 

Dr. Inscho's "In the Twilight Rays" (ASCAP) 

Ployed on all stations in United States and Canada. 



Tape Cartridge 

• Continued from jMige 17 



Jiiiiiiiuiiiiiiuniniiiiiiuiioiiiiiniiiiuiiuiiuiiiiiiuiiiiiiii 



". . . on every glorious Arizona morning I rise and 
face the sunrise and thank Billboard's staff of experts. 
Allah!!! I feel that anyone who tries to operate a 
record business without your aid is kidding himself!!" 

John Gale Barker 
Barker Music Center 
McLellan's Store 
Tucson, Arizona 




SUBSCRIPTION ORDER FORM 

3160 Pottarion SI. Cincinnati 33, Ohl» 

Plans* cnlvr my Billb«ord tubtcriplisn for on« 
y*ar (S2 iifu«s) at $10— to start with tli* next 
issuo. Paymont onclosoA 

(Foroign rata, OM yoor, $30.00} 

Nam* 

AMross 



. Zona Stata 



Occupation 



iiiiHiiiiiiiiiijjiiiiiiiigiisiiniiiiiiiiiwiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw 



when answering ads . . . 

SAY YOU SAW IT IN THE BILLBOARDI 



place pre-recorded tape reels iii the 
new package. 

On the recording company level, 
nearly all the major manufacturers 
liave shown interest in pre- 
recorded tape but supposedly are 
waiting for more suitable playback 
equipment, 

Altho farfetched, one of the ad- 
vantages of the cartridge is seen in 
this light: it is entirely possible 
that a teen-ager can bring the cart- 
ridge into a record store, and for a 
price, plug it in'o a juke box-like 
ctMitraption which would erase the 
music and record a completely new 
score in its place. However, many 
legal problems involving copyright 
use and ro\alties would have to be 
solved first. 

Irving Rossman, president of 
Pentron, indicated he was going 
ahead with hi.s plans to manufac- 
ture a recorder which will accom- 
modate the new cartridge. He 
also indicated that he would even- 
tually manufacttire all three of tlic 
possible versions of this machine; 
a playback only, a recorder- pi ay- 
back, and an attachment which 
will play thru radio, TV or phono- 
graph. 

Many Uses Seen 

The cartridge, in its present 
form, measures 1 by 3'.2 by 5 
inches. The plug-in end will re- 
main the .same while the reel-end 
can be enlarged or decreased in 
size, according to the amount of 
pla\ing time required. 

Some of the immediate uses to 
which the new tape cartridge will 
be put include point- of -.sale mes- 
sages, and possibly background 
nmsic. The unit, which actually 
is an outgrowth of the Audio- 
Vendor, has had some practical 
application in tlte point-of-sale 
field. In one case, the unit was in- 
stalled inside an automatic washer. 
As the customer opened the door 
of the washer a switch turned on 
the machine and a sales message 
was pitched. The unit has also 
been installed in new car displays, 
refrigerators, and many other 
items. 

Looking ahead, it is conceivable 
thai the unit could be placed in- 
side of such location machines as 
juke boxes, and various vending 
machines to periodically make a 
pitch for the merchandise or music 
Deiii£ vended. 



It's an all-request seg. ... In the 
same cit\', Bill Lowery has been 
handed more air time at WLW-A, 
local TVer. New program is a 
children's show called "Uncle Bill's 
Magic Train," and is heard daily, 
12-1 p.m. . . . Two additional 15- 
minute segs of "Country Concert"; 
lia.s been skedded Monday thru 
Friday, 11:45 a.m. -12:30 p.m., on 
W'OAI, San Antonio. Aaron Allan 
mans the turntables on these, as 
well as on the hour-and-a-half 
"Country Concert" on Saturdays at 
7 p.m. Allan Ls also heard singing 
and guitaring his own versions of 
c.6i\v. fa\'es. 

Pfc. Red Jones, fonnerlv with 
KVET, Austin, Tex., and KTAE, 
Taylor, Tex., and now with the 
American Forces Network in Ber- 
lin, reports good mail response on 
his two coimtry music shows, 
"Western Swing" and "Stickbuddy 
Jamboree." The word stickbuddy 
is the European equivalent for hill- 
billy. . . . Sonny Houston, still 
spinning 'em at WORC, Worcester, 
Mass., typewrites that Jim Reeves' 
recording of "The Wilder Your 
Heart Beats" is proving another 
"Bimbo" in the Worcester sector. 
In the "Making Believe" song race, 
Jimmy Work is running out in 
front. Sonny says. 

Bob Edwards has resumed his 
couii tr\ (x western programs on 
WFBC and WFBC-TV, NBC out- 
let in Greenville, S. C, after wind- 
ing up a two-year hitch with the 
Armv. Bob became a symbol of 
gooJ country music in the New 
Jersey Shore area via numerous 
personals during his long stay at 
Knrt Monmoutn. N. J. He was 
radio-TV director in the Public In- 
formation Office at the Army base 
and his show, "Fort Monmouth 
News." was aired thrice weekly 
over WRTV. Asburv Park, N. T. 
His music column. Rhy thm Round- 
Up, is carried by five newspapers 
in New Jersey and one in the Mid- 
west. 

Sheriff Norm Pringic, of CKDA, 
Victoria, B. C, writes: "The sta- 
tion has extended my weekly 'Is- 
land Bam Dance' to a nightiv stint. 
I also still have my daily "Sheriff's 
program and Sunday 'Western Hit 
Parade." I have been getting good 
response with an idea I aired re- 
cently. I suggested that Slim Whit- 
man make a SaUite Album to Wilf 
Carter (Montana Slim) singing a 
group of his famous old songs of 
llic 30's, such as 'Swiss Moon- 
light Lullaby,' *I Miss My Swiss* 
and Tx)ve-Knot in My Lariat.* 
Whitman admitted to me in an 
intfr\icw' that it was Carter who 
inspired him to sing the way he 
does today. I have written VVhit- 
inan about it but as yet no reply. 
A plug in your column might help. 
Most requested records in this 
neck of the woods are W'hitman's 
'Cattle Call," Faron Young's 'If 
You Ain't Lovin,' and Webb 
Pierce's 'In the Jailhouse.' The 
c.&w. field shotild watch Tommy 
Hunter, a young chap I started on 
my show tw^o years ago. He's cur- 
rent at a New York night club and 
is shited to make an appearance 
on Arthur Godfrey's 'Talent Scouts' 
soon." 

Bobby Dick has just started a 
new c.&w. show called "1040 
Rancho" on WHO, Des Moines, 
and says he'd appreciate receiving 
records from bt>th the major and 
minor labels. . . . "Here arc my 
views on the subject of brass mov- 
ing into country 6c western music, 
as suggested recently by Cliff Rod- 
gers, of WHKK," writes Charles 
(Chuck) .Veer, deejay at WIAM, 
Wllliamston. N. C. "The few 
records in the c.&w. field ixsing 
brass will soon disappear. The fid- 
dle and guitar will always produce 
the best coimtry music. It seem.s to 
me that more c.&w. sounds are 
moving into the pop field tlian 
bra.ss into the c.&w. circle." 

From KMAC, San Antonio, 
Charlie Walker infos that Rex Allan 
drew the largest crowd at the re- 
cent rodeo there in the six-year 
history of the show. Artists ap- 
pearing in San Antonio recently 
and also on Walker's "Hillbilly 
House Party" were Justin Tubb, 
Coldie Hill, Charlene Arthur, Son- 
ny James, Ray Price, Bill Grey, 
Lonzo and Oscar and Tommy War- 
ren. . . . Balin'-Wirc Bob Strack, 
c.&w. spinner at KWKII. Shreve- 
port. La., types "Slim Whitnuin 



has a double hit with his 'CattU 
Call' and 'When I Grow Too Okf 
to Dream.' Getting requests in i 
our 'Red River Round-Up' from th 
Island of Guam for Jimmie Cox'J 
new recording, "This Orchid Ref 
minds Me of lou.' Jim Reeves i 
on another West Coa.st tour, to 1 
gone .several weeks. Some of 
Mr. Comhuskers (guest deejay! 
recently on 'Round-Up' were E 
Hamilton, KRUS Ruston, LaJ 
Tater Pete Hunter, KRCT. Bay! 
town. Tex., and Sammy Lillibridgi 
KFRO, Long\'iew, Tex. Any do 
jay interested in being Mr. Con 
husker some Saturdav. night, pie 
contact me at KWKH." 

Also writing from KWKH 
Shrcveport, La., is Frank Pagi 
who reports that the "Louisian 
HavTide ' is going on tour in Apri* 
KWKH and the "Hayride" wi 
have charge of the Jimmie Rodga 
Memori;il Day affair late in MaJ 
according to Page. 

Charlie Russell, formerly 
KCHS, Truth Or Conseqiieno 
N. M., has picked up new df%id 
chores at KVFC. Cortez, Colo. . 
Johnny Rion, KSTL, St. Louis, i 
forms that his hillbilly park 
be located at West Lake Pai 
St. Louis, this ye-ar, with the op 
ing set for May. Benny Marl 
cut one of Rion's tunes recenti 
. . . From his turntable at WCOl 
Coatesville. Pa.. Wild Bill Pri 
writes: "Thanks to Columbia fg 
releasing old tiiiies by such artij 
as Acuff, Wilma Lee, etc. Ala 
why aren't more fiddle and insti 
mentals sent to the deejays? I s 
loads of requests, but can't pij 
them 'cause I don't have them. ' 

Johnny Banks, of KRDU, Dini 
ba, Calif., held his second "Al 
nual Fat Women's Day" in Dinuq 
recently. Prizes were given to i 
20 heaviest ladies present. Enl^ 
tainment was provided by 
Henson, Dave Stogner, the Fan 
Boys, Smiley Maxedon and Smil 
Sammie and crew. . . . Eddie F 
and Billy Walker guested 
Thorn HaU at W^KW, Louisv 
recently. . . . Roy Acuff, 
Wells, Johnny and Jack, and Be 
Martin played the Ottumwa. 
Coliseum recentiv, notes Ral 
Wa>'ne, folk t\virier at KBOE, 
kaloosa, la. Wavne tape-recon. 
interx-iews with the artists and lal 
played them on his "Mounti 
Music Time" show. 

Three members of the hillb 
group, the Five Strings, drop 
in on Bob Billingaley at K\^ 
Austin. Tex., recently. 
Mack has added an hour to 
Saturdav p.m., c.&w. show 
KWFT,' Wichita Falls. Tex. SH 
which now programs four hbi 
each week, draws mail from Teid 
Oklahoma, Kansas. Arkansas, 
Mexico and Colorado. Mack's ' 
Six Jamboree," a one-hour 
show, now has 12 acts. Lefty fm 
ze\ guested on the show recenll 
Regular artists are the Blue Sm 
Boys and Jackie, the Gillespie , 
ters, Dixie Boy Jordan, Joe and I 
Arias, Larr>' Sterling and Eljf 
McDanicl. 

J. £. Brown and Shelby < 
recent visitors on Don Jones* 
tonseed Jones Show" on K^i 
North Little IV>ck, Ark. Jonei 
fos that Shelby has the tune, ' 
Baby, Crv," out on the new Coi 
label. . .' Coldie Hill played| 
Westerner Club, \'ic-toria, Tex 
cently, writes Willie jonesJ 

i KCFH. Cuero. Tex. Willie is I 
ager for Dotti Jones, who 
new recording coming oi 
Sarg Records April 1, and ha.4 
recently signed the Oin'el BrotT 
. . . ArUe Duff ("Y'a All CJ 
has joined the deejay slaT 
KTRM, Beaumont, Tex., whei 
is doing two shows daily. 
Morning" and "Bottom of I 
Trail." KTRNt is the leading \ 
pendent station in the Beai 
Port Arthur, Tex., area, acc 
to J. P. Richardson, counti 
western jockey at the station! 

Linda Lou Stone's "W^ 
Serenade" is heard each 
1:45 p.m. over WHGB, HarriJ 
Pa. . . . Denny Dever's "I 
Round-UP," heard over WQ 

I Canton, O., has been extcnq 

I an hour and 45 minutes. 

; fos that Fally Fowlers "All| 
Sing," will be held at the 

' (O.) Memorial Auditorium 

.25. 

i 



MARCH 26. 1955 



MUSIC MACHINES 

CMMnmicatiMt t« I8t W. ItjiiJolph S>.. Chiciga 1, l«. 



THE BILLBOARD 



147 



DITORIAL 

Key Issue at MOA Meet: 
Copyright Legislation 

Next week juke box operators will eather at the convention 
of the Music Oi>erators of America in Chicago. Operators from 
all over the country will mix with manufacturers and distributors 
of juke boxes and operator supplies, with record manufacturers 
and music publishers, and with a few songWTiters. 

As in tne case of all conventions in any industry, the people 
attending will discuss problems of all kinds; mix with their busi- 
ness friends and take a look at all tlie equipment. 

But there is one thing that will be quite different among 
those who attend this convention. The attendance this year 
will be far Lu-eer than ever before for only one reason: There is 
fear among all operators that the Kilgore bill in the Senate 
and/or a Thompson bill in the House will become the law of 
the land. 

Let no one underestimate the fear which now permeates 
the juke box industrj-. Tliose who now accuse these men of 
merely protecting selfish interests should visit Chicago and talk 
to operators. WTiat will tliey find? 

We defy an) one to spend the week in Chicago, talking 
objectively to operators, without coming away with these im- 
I^essions that The Billboard knows because of its long and close 
relationship with the juke box industry: 

They are an average bunch of relatively small American 
businessmen-friendly, easy to talk to, eager to learn, ready to 

(Continued on page 148) 



MOA Executives Prepare Stage 
For 8th Annual MOA Meeting 



UKE OPERATOR POLL 



No End to Artists, 
Tunes, Expansion 



Contifitii'd from pane 1 



program- 



nde(l-pl;i\ records used often as a 
lliiiR vMcIiic* to case the switch to 
'ine play, tlir prowing use of 45's. 
e move to backf^ound music, tlte 
creasii i c use of high-capacity, 
ulti-selt-tliuii phonographs, closer 
tent ion to good record 
ing. 

EP Buying Up 
Within the past year, operators 
; begun stepping up their par- 
es of EPs. The extent to 
luch they have is best illustrated 
the fact that a year ago EP 
>crator purchases were negriciMe, 
id that of operators poUecT this 
ar, over 21 per cent answered 
py are using them. 
Wliile the big use of EP's has 
as a selling tool for operator 
iivcrsiiHi to dime play, the fact 
at many are used at a nickel in- 
cates operators are aware of their 
lue as play stimulators because 
their bargain appeal. 
Rocuid manufacturers, very 
uch aware of this trend, are pro- 
line it now with special opera- 
- Ki' packages, and, as an- 
imccd in The Billboard last 
'ck. a number of manufacturers 
11 b^ on hand at the Music Op- 
'*lors of America convention to 
roduce special operator EP 
ck;t«o^. 

Another major trend— the switch 
45s-which began just five years 
o, has not only equaled the 
es of 78*s in that time but has 
as'iod them, according to the 
rator poll. And within the next 
cral years, it is expected that 
s win be used almost exclu- 
ely on juke boxes. (Juke box 
duct ion now is virtually 100 per 
t on 45*s, the only exceptions 
"ig in export.) 

Background Musk 
a ck grou 1 1 , 1 m us ic seems to 
the bigpest field of expansion 
the juke box operator, but at 
same time it is the one devcl- 



CHICAGO, March 19.-George 
A. Miller, president of Music Op- 
erators of America, and a large 
number of executive members of 
the association, arrived here today 
to begin winding up the details of 
the eighth amiual MOA conven- 
tion. 

Heading the agenda of things 
to do will be to decide what topics 
should be given how much time, 
making last minute arrangements 
with exhibitors, setting up registra- 
tion booths, preparing a conven- 
tion bulletin, outlining the annual 
banquet, and completing otlicr 
projects which make up the three- 
day convention program. 

Miller said that from the re- 
ports received at MOA headquar- 



ters in Oakland, operator attend- 
ance at tliis >'ear's event would 
break all past records. 

Record artists continued to offer 
their support tliis week, with 
Hirsh de LaViez. entertainment 
committee chairman, releasing the 
following list as confirmed: 

Johnny Maddox, the Hilltoppers, 
Bifly Vaughn, Mac Weisman, the 
Fontane Sisters and Pat Boone, all 
of Dot Records; Faron Young, of 
Decca Records; Stuart Hamblen, of 
Capitol Records; Connee Boswell, 
George Shaw, Joe Barrett, Janet 
Brace and Red Foley, all of M-G-M 
Records; Rosalind Raige and Tom- 
my Mara, of Coral Records; the 
Billy Williams Quartet, Karen 
Chandler, and Jack Pleis, all of 



Juke Operator EP's 
From 60-80 Cents 

Mercury Offers Singles Out of Package; 
Others Set Up Their Packs as a Unit 

• Continued from, page 17 



opment which is undoubtedly the 
most long-range for tlie operators 

group. However, a sizable tains' 2.5 EFs, many iTthcra one 
time best sellers and holding en- 



from its "Honor Roll of Hits* 
series, a line of one-time best-sell- 
ing ditties from tlie 1926-'45 era. 
The series was introduced last fall, 
Operator price for this set will be 
$13.92. including federal tax, oi 
about 69'^ cents per disk. 

The sec"ond Victor package con^ 



ZARK JUBILEE 
O SALUTE MOA 

S P i; I \ G F I E L D, Mo., 
farrh 19.-Dedicated to the 
uke operators of America, 
he entire program of Red 
•'oley's March 26 ABC coast 
o coast TV show, "Ozark 
ubilee," will salute the Music 
per.iUirs of America conven- 
'oii. 

Tlic show will spotlight the 
ew Seeburg phonograph, fur- 
i-slied for the progiam by 
)lKriiiiiIt r Bros." Amusemeat 

Hiijuiiy, Columbia, Mo- 



number of operators are already 
pioneering with taped and wired 
music, besides iuke box back 
ground units. A hefty 11 per cent 
of operators surveyed answered 
they now have locations which use 
background music. 

Of great significance to the 
future of tlie operator and the mu- 
sic industry is the fact that vir- 
tually every business location, 
every retail outlet-supermarkets, 
drugstores, barbershops, bakeries, 
banks, clinics— has now become a 
potential customer for music, be- 
sides industrial plants, office build- 
ings and institutions. The expan- 
sion possibilities for the muse op- 
erator is therefore virtually un 
limited. 

Background music for the opera- 
tor is still very new. Interestingly, 
of the operators polled currently 
using one or more forms of back- 
ground music equipment, 22 per 
cent said they adcfed the service 
within the last six months, and 
nearly 82 per cent indicated that 
they have had background music 
less than two years. 

Op Record Buying 
The growing influence on opera- 
tor record-buying habits of one- 
stops is another interesting trend. 
In jast three y&?rs the one-stop has 
climbed from accounting for 21 
per cent of operator buying to this 
year when operators siu^'cyed re- 
ported that almost half or 48 per 
cent of their record purchases are 
from one-stops. 

Other significant facts turned up 
by thc poll on the juke box opera- 
tor's record-buying habits are: 

That 59 per cent of operators 
polled are using more rhythm and 
blues records now then tJhey did 
last year, over 40 per cent fewer 
classical and semi-classical music, 
26 per cent more country and 
western and 36 per cent fewer iit 
temational tunes. 

That just 29 per cent of opera 
tors polled answered that tliey add 
new records to their machi^c^s once 
a week with over 66 per cent add- 
ing them every other week, con- 
trasted to last year's results which 
showed that 40 per cent added 
new records weekly. 

That just over 8 per cent of the 
operators polled report that they 
wait for a salesman to call to buy 
records— instead of buying in per- 
son or ordering by mail-compared 
to over 16 per cent who reported 
they did last year, indicating that 
operators, more conscioas ^ the 
importance of programming, are 
devoting more time and effort to it : 



tries in the pop, comitry, polka 
and mood-music categories. The 
operator price here will be $17.40. 
If the disks were purchased indi- 
vidually* in hard-cover sleeves the 
total distributor levy would be 
$21.50. Artists include Eddie 
Fisher, Perry Como, Dinah Shore, 
Mario Lanza, Eddy Arnold and 
the Henri Rene and Hugo Winter- 
halter orks, in addition to many 
others. 

In both the Victor packages 
there will be included five com- 
plete sets of title strips, to accom- 
modate operators of wall-box lo- 
cations as well as single phono- 
graphs. 

Columbia will offer three oper- 
ator packs. Each will contain 10 
EP's and carry an operator price 
tag (from distributors) of $7.70, 
including tax, or 77 cents per 
record. 

One of t!»e Columbia sets will 
lie called "Sing and "Dance" and 
will hold EP diskings by such art- 
ists as Sammy Kaye, Benny Good- 



Haun Designs 
Title Service to 
Cut Juke's Risk 

• Continued from page 17 



country and western, and three 
rhytlim and blues. The operator 
can be supplied with as many 
cards for each record as he finds 
necessary. 

When the operator receives his 
weekly Pic-Strips, he will receive 
in the same package a special or- 
der form enaoling him to order- 
at no extra cost— title strips for 
disks of the operator's choice. He 
will recei\'e these the following 
week. 

Gradual Conversion 
Dal Haim figures tlmt he will 
be able to convert his present sub- 
scribers to the new Pic-Strip serv- 
ice gradually, owing to the attrac- 
tive features imphcit in the new 
strip— such as eye-appeal, lessening 
of operator risk and the securing 
of hits at the proper time. 

Haun already lias more than 
1,000,000 cards in stock. These 
cover not only major labels, but 
more than 100 indla labels. 



man, Rosemary Clooney, Percy 
Faith, etc. All are taken from the 
label's "Hall of Fame" series. The 
second Columbia package will con- 
tain sides by Andre Kostelanetz, 
Morton Gould, Libcrace, Mitch 
Miller and others. Columbia's third 
EP pack, a country and western 
set, will include etchings by Gene 
Autry, Lefty F.rizzell. Carl Smith 
and Marty Robbins. 

Regardless of which Columbia 
EP package operators will pur- 
chase, they will become entitled 
to a free bonus EP coupling juke 
perennials "Auld Lang Sync' and 
Happy Birthday." 

Capitol's operator EP sets will 
consist of 10 disks each. They will 
sell at $7.60 per set including tax, 
or 76 cents per record. There will 
be three in all. 

One, tagged 'America's Favorite 
Dance Bands," will hofd waxings 
by Ray Anthony, Billy May, Jackie 
Gleason, Woody Herman and oth- 
ers. Anotlier, called "Songs of 
Your Time," will include sides by 
Nat (King) Cole, Frank Sinatra, 
Dean Martin, and Les Paul and 
Mary Ford. The third Capitol en- 
try is the "For Your Listening 
Pleasure" set, and will hold etch- 
ings by Les Baxter, the Art Van 
Damme Quintet, Bobby Haekett 
and Gleason. Five complete sets of 
strips will be included in each 
package. 

Neither Decca nor London have 
any present plans for introducing 
special operator EP packages. 



Label X, and Eddie Fontain& 
Frank Lester, Richard Maltby aa<l 
Russ Amo. 

Perry Como, Dorotliy Collins 
and Frank Sinatra are expected tm 
confirm sometime next week. 

Editor's Note: 

A complete list of exhibitors I* 
be at the MOA convention appear! 
on page S6 in the special MOA 
section. 



YOUTH AID 



Jersey Ops 
Keep Constant 
Eye on P R 

NEWARK, N. J., March 19.- 
The Music Guild of New Jersey, 
an organization composed or virtu- 
ally all of the State's juke box 
operators, keeps a constant eye 
open for opportunities to build 
better public relations. 

So, when a recent article in The 
Newark News linked "teen-age 
night clubs" and juke boxes, Sam 
Waldor, MGNJ president, WTote a 
letter to the editor, in part as 
follows; 

"We strongly protest that in- 
ference and would like to point 
out that juke boxes provide wnole- 
(Continued on page 151^ 



Coin Leaders 
Air UJA Fete 



NEW YORK, March I9.-Coin 
machine leaders met Friday (18) 
at the headquarters of the Music 
Operators of New York to make 
plans for the industry's United 
Jewish Appeal dinner, honoring Joe 
Young, to be held at the Sheratoo- 
Astor Hotel June 15. 

Albert W. (Senator) Bodking wai 
named cliairman of the 50-man 
executive committee, each man of 
whom is pledged to raise $500 for 
UJA. Members are Theodore Blatt, 
Frank Brehenny, Sam Bushnell, 
James Cagiano, Joseph O. Connors, 
Abe Green, Milton Green, Lou 
Hirsch. Irving Holzman, Morris 
Kahn, Murray Kaye, Marcus Klein, 
Harry Koeppel, Max Klein, Carl 
Pavesi, Seymour Pollak, Sam 
Kresberg, Abe Lipsky, W. D. Little- 
(Continued on page 154) 



HIT PARADE EXTRA 



Disk Title Strips 
Sport Artist's Pic 



PnrSBURGH, March 19 
Americas juke box players will 
soon be seeing the familiar faces 
of their favorite record artists star- 
ing at them from juke box selector 
panels. 

Star Title Strip Company, Inc., 
here has devised a new colored 
title strip with a head shot of the 
record artist covering about one- 
tliird of the card space, on tlie 
left-hand side. The card is out- 
lined in red, the picture and 
printing in black and white. 

The section of the card next to 
the picture contains the artist's 
name centered between the titles 
of the tunes, and the name of tiie 
record company releasing the rec- 
ord appears at the bottom. 

Tlie new type title strips, called 
Pic-Strips, wUi be unveiled to 
music operators at the Music 
Operators of America convention 
at tibe MorrisoQ HotoL Chicago. 
March 28-30, 



It is understood that strips for 
all records will not be available 
in the new design. Manufacturing 
costs will limit Pic-Sbrips produo- 
tion to labels for the new tunes 
that stand a better-than-average 
chance of landing among the 
nation's top tunes. 

While juke box title strips have 
been issued in color, the idea of 
carrying pictures of recording 
artists on the strips has never be- 
fore been tried. 

When colored strips were first 
introduced on the nation's juke 
boxes, it was argued by some 
members of the industry that they 
jeopardized the earning power and 
appearance of phoflbgraphs, and 
tfiat their use ought to be stopped 
for the good of the music industry. 
However, colored title strips gained 
ground rapidly and are now gen- 
erally considered the more pr»* 
fecred of the twa 



148 



MUSIC MACHINES 



v V 



THE BILLBOARD 



MARCH 26. 1955 



End 70-Year Habit; 
Methods Used to Bow 
10c Play Run Gamut 

Music Operators Eliminate Opposition 
To Conversions Via Public Relations 



By JIM WICKMAN 

CHICAGO. March 19.-Whether 
accomplished via a planned adver- 
tising program or a sudden unan- 
nounced conversion, the result is al- 
ways the same: Dime play increases 
gross jVike box collections. 

And with operating and over- 
head costs steadily climbing, music 
operators have been forced to him 
to 10-cent play as a means of meet- 
ing costs. 

Editor's Note: This is the 
second in a series of three ar- 
ticles dealing with the rise of 
dime play on the nation's juke 
boxes and the various methods 
used by music operators to 
etiminate opposition to 10-ccnt 
play conversions. The series is 
based upon reports received 
from music operators thruout 
the country. 

Approximately 35 per cent of 
the country's music operators have 
some of their equipment converted 
to dime play, and each has gone 
about introducing the change via a 
different method. 

No two people react to a price 
increase in the same manner, espe- 
cially when the increase is on some- 
thing that has been price-stable for 
Dearly 70 years. 

T^ius the juke box operator has 



had his work cut out for him. He 
has not only to convince location 
owners that dime play is necessary, 
but also the public, whose njckels 
and dimes play tlie records on his 
machines. 

In most cases, location owners 
needed only to be convinced that 
dime play meant more money for 
them. The public, however, was 
not so easily swung over. The one 
bright spot in an operator's plans 
for dime conversions is the fact 
that the pubUc has been accus- 
tomed to price increases. 

The methods used ^o condition 
the public for dime play thus far 
literally ran the gamut. Operators 
gently broke the 10-cenl conver- 
sion news with spot commercials 
on radio and television, advertise- 
ments in newspapers, posters and 
placards in locations and by iq- 
trodiicing HP's on their phono- 
graphs. 

"Typical, was the effective news- 
paper advertisement which the Mi> 
sic Machine Operators of Riclmiond 
ran last January in the Richmond 
News Leader. The headline of the 
ad read: "We Held Out as Long 
as We Could." 

The ad explained that Music 
Operators were fighting a losing 
battle, pointing out that the cost of 
(Continued on page 153) 



See Eastern Coast 
At 10c Play by '56 

Westchester Ops Set Pace With 75% 
Conversion Rate; New York Makes Bid 



By AARON STERNFIELD 

NEW YORK. March 19— Hast- 
en seaboard music operators are 
no longer considering what will 
happen if 10-cent juke box play 
is adopted— their discuissions now 
center primarily around how long 
it will be before nickel play is the 
exception. 

Westchester County, a northern 
suburban area of New York, seems 
to be setting the pace in dime-play 
conversion, with an estimated 75 
per cent of juke boxes in the area 
operating on 10 cents. 

During the last month 10-cent 
activity in New York has begim, 
altho not much more tlian 10 per 
cent of the machines arc on a dime 
basis. Philadelphia and Baltimore 
operators are also beginning the 
conversion process, altho play there 
is still predominently 5 cents. 
Other Areas 

Only a handful of locations in 
the Boston area have been con- 
verted, but New England oper- 
ators are in the process of launch- 
ing-a 10-cent play drive. New Jer- 
sey operators have been experi- 
menting with a dime minimum 
{tho still at the rate of 5 cents a 
record) for two years, but they 
have adopted a positive attitude 
toward the straight dime. 

According to Malcolm Wein, 
counsel of the Westchester Oper- 
ators* Cuild, collections have in- 
creased from 30 to 100 per cent on 



those locations which have con- 
verted, with the average increase 
about 40 per cent. 

EF Disks 

As in most other areas, West- 
chester operators have been putting 
from 20 to 25 per cent EP records 
in converted boxes. Thus, music 
patrons can still get two times for 
a dime, or if they prefer they may 
play singles at one play for a dime. 

'The conversion movement 
started about four months ago, with 
some communities in the county- 
Port Chester, White Plains and 
Mount Vernon— almost wholly on 
dime play. 

Operators going over to dime 
play were surprised to discover that 
revenue did not, for the most part, 
fall off initially when they went to 
10 cents. A few scattered locations 
had slight decreases for a week or 
10 days, but tlicn takes soared 
ahead of previous totals. 

Poorer Stops 

Another surprise was that mid- 
dle-class bars and stops in neigh- 
borhood taverns took to the dime 
as readily as did "class" locations. 
Many operators are holding off on 
converting teen-age locations, but 
there aren't too many of those in 
the area. 

In virtually all locations where 
conversions are effected, equip- 
ment is upgraded. Operators work 
on the principle that each new 
(Continued on page 153) 



Trade Group 
Fulfills Common 
Needs on Coasf 



By SAM ABBOTT 

LOS ANGELES, March 19.-A 
trade association answers a need 
for juke box ox>erators. 

That has been the experience 
of Los Angeles operators who, 
after six "attempts at forming an 
effective organization over a num- 
ber of years, finally found their 
answer in becoming the Los 
Angeles division of the California 
Music Merchants' Association. 

; That operators do need trade 
associations and that they will 

, work hard to get an effective one 
was illustrated by the Los Angeles 

I operators. 

j They were convinced that only 
I a trade association would afford 
[them the opportunity to discuss 
common problems, a means of 
helping them with a vital phase 
of their business, public relations; 
a means of being able to effectively 
fight unfair taxation or legislation. 
Need Filled 

Los Angeles operators feel their 
need has been answered in their 
affiliation with CMMA, that it has 
increased the stature of the local 
industry and has affordetL better 
; opera tor- location relations. 

Al Cohn, Trico Music, summed 
up the member's feeling: 

"It is something that we need. 
The fact that the operators joined 
other associations which did not 
work shows the desire of the group 
to work together. I believe this 
is my third association member- 
ship. We needed a good one and 
now we have it." 

Membership and attendance is 
proof that the association has been 
successful. Already owners of 
nearly 70 per cent of the juke 
boxes in Los Angeles County are 
presented and the monthly meet- 
ings are attended by more than 
two-thirds of the membership. 
Beason for Success 

What is the reason for this 
success? The answer could be 
diiefly summed up in the organi- 
zation of CMMA, headed by 
George A. Miller, also president 
of the Music Operators of America. 

Before Los Angeles operators 
invited Miller to include Los 
Angeles in CMMA, a trade group 
and an independent union operated 
here. In addition a third group 
called Co-Operative Music Opera- 
tors was in existence. There were 
no bylaws, officers or dues. Al 
each session operators paid for 
(Cvtitmucd on pa^e 151) 




Di«tr{b«len la 



Virginia, 

Cantr*! and Seirthem 
Watt Virsinia 
■ml Eoktara T«nii*ss«« 



Tli« Machine of Tomorrow TODAY! 



ROANOKE VENDING EXCHANGE, INC. 

4930 W. Broad St., Richmond, Va. 

Tel. 6-4909 

IK W. Wodiingloa M. 6J CMaawawaariHi Av». 

CKorl.tMn, W. Va. (3-0311) IrbMl, Va. (1144) 



Omaha Ops 
Gear for 10c 
Move April 1 

OMAHA, March 19.-Music 
operators here were preparing this 
week for their scheduled city-wide 
sviitch to dime play April 1. 

Howard N. Ellis, secretary- 
treaiiurer of the Nebraska Auto- 
matic Phonograph Operators' As- 
sociation, reported that plans for 
local advertising programs to 
announce the conversion were 
under way and would be ready to 
roll before the end of the month. 

The final details of the con- 
version plans were arranged at an 
association meeting last Saturday 
in the Hill Hotel. 



COME 




EDITORIAL 



Key Issue at MOA Meet: 
G)pyright Legislation 



Continued from page 147 



expand their investments if they can sec a possible exi>ansion of 
profits. 

Like other businessmen, they are concerned about increas- 
ing costs, gripe about low profits, wish they could afford more 
new equipment to draw more customers. 

The Kilgore bill? They believe it will leave them com- 
pletely helpless to uncontrollable interests in costs and a sharply 
Induced value of their investment. 

PERFORMANCE FEES 

Performance fees? Operators don't understand ail there is 
to know about the privileges of copyright (and neither do a 
whale of a lot of other people, including the members of The 
Billboard's staff). They are paying a fee which the law says 
is a "mechanical fee." Is there a difference? Operators don t 
want something that has a value for nothing. But what is the 
value of a song to an operator and how should that value be 
paid? 

The Billboard's position is this: We believe the annual fight 
in the chambers of Congress is costing both sides of the con- 
troversy a lot of money— money that could and should be invested 
in building the music and juke box businesses and raising tht ir 
standards. 

We believe that the rarowing bitterness of the battle is 
building an almost incurable breach between two vital sr la- 
ments of the business that is smothering growth and stifling 
further profits for everyone involved in it: Songwriters, juke Ixjx 
manufacturers, juke box operators, record manufacturers, record- 
ing artists, publishers. 

And we believe that a fact-finding commission, operating 
without bias and free of the pressures of the opposing factions 
as well as Congress, could get to the compUcatcd economic facts 
of the controversy. 

NEED ECONOMIC FACTS 

The facts we need then are the economic facts of the 
music industry, for we are certain that 0 a juke box operator 
knew be would pay for music in direct proportion to that music's 
worth to him, the difference between the juke box business aiul 
the songwriters and publishers would be quickly resolved. 

What are the alternatives? Keep fighting to maintain t}io 
present law? This isn't the answer. It just doesn't seem li^Ut 
to deny a fellow that owns something or creates something the 
privilege of trying to see if it is worth money. Furthermore, 
even the most bitter juke box operator blushes at a law wliich \ 
imphes he is not furnishing music for profit. i 

Support bills like the Kilgore bill which simply removes the 

E resent exemption? This is not the answer either. Cdngress 
as never thought so in the past. Why? Because even tho the 
present law is seemingly unfair to one group of people (in this 
case songwriters and publishers) to remove the exemption might 
very well be even more unfair to an even larger group of people 
(on this hand juke box operators). 

SAFEGUARDS 
A juke box has to have music. Not just any music, but I 
currently popular music. There are only two sources that con- I 
trol 99 per cent of that kind of music . . . ASCAP (American [ 
Society of Composers, Authors and Publishers) and BMI (Broad- j 
cast Music, Inc.). Is it fair to expose the juke box operator to I 
what is in principle a virtual monopoly without spelling out I 
gtiaranteed safeguards? I 
Obviously neither of these two alternatives holds the I 
answer. In fact thcv are further arguments for fact finding. W e I 
feel Congress can oest serve the interests of both groups and I 
the pubhc as well to empower the President to appoint a fact- 1 
finding commission. Meanwhile, it should reject both the Kil- 1 
gore and the Thompson exemption removal bills. | 
Only thru a fact-findijig commission is it possible to ap-| 
proach tne solution to the controversy and end tne bitter light- 
ing between two vital segments of the music business. 



FROM JUKE BILL FRONT 



3 Federal Groups 
To Draft Reports 



k ContiTiued from page IS 



to Representative Thompson yet 
as to whether he will call for views 
of the various federal agencies on 
the Thompson fact-finding bill. 

Signs continue to point to the 
likelihood that deliberations on 
copyright legislation will take place 
first on the Senate side where only 
the Kilgore bill is under considera- 
tion. Indications are that the Senate 
Judiciary Subcommittee on Copy- 
rights, Patents and Trademarks, 
headed by Sen. Joseph P. O'Ma- 
honey (D., Wyo.), will stage a hear- 
ing on the Kilgore bill. 

Interest in the copyright revision 
legislation is mounting to a hij^ 
point on Capitol Hill, as evidenced 
by a heavy volume of letters, tele- 
grams and post cards on the subject 
from various parts of the nation. 
500 Communications 

Nearly 500 communications ex- 
pressing interest in the legislation 
have b^n received on Capitol Hill, 
according to a Senate Judiciary 
Conunittee spokesman. Four-fifths 
of the communications are in op- 
position to the Kilgore bill. Prac- 
tically all of the opponents have 



voiced a request for hearingsl 
the Kilgore bill. Operators ofcJ 

operated machines and mai 
their employees have *I«'lugev._ 
Hill with mail. According to I 
Senate Judiciary Committee sj 
man, a majority" of the 
munications in opposition to I 
bill arc "worded uniformly." 

The Senate Judiciary ( '(unnii 
spokesman estimated that all 
120 communications have bccrJ 
ceived in support of the Kilgurel 
These have come from indivif 
composers, widows of ctjmjx 
music publishers and ethers, r 
of whom identified tlieniselvq 
members of the American 
of Composers, Authors and 
lishers, which for years has 
headed legislation to end the | 
box exemption. 

AH of the communicatio; 
ceived on the Senate side 
dealt solely with the KitgoreJ 
On the House side, there nas \ 
a trickle of corr<'spoii<lcnce, 
tically all of it dealing witbl 
Thompson fact-finding hill 
BUlboaxd, March 5^ 12. 19). 



MARCH 26, 1955 



VENDING MACHINES 

CoRimunkjtioflis to 188 W. Rjndolph St., Chicigo I, III. 



THE BILLBOARD 



149 



Eppy Launches 
House Organ 
For Bulk Ops 

NEW YORK, March I9.-Samuel 
Eppy & Company, Inc.. this week 
launched a weekly mailing program 
of tips to bulk operators. It con- 
sists of a post-card format house 
organ, entitled Common Sense. 

The latest Eppy charm is a raus- 
•jird seed pendant, desired pri- 
marily for adult trade. The idea 
origin is Biblical and was suggested 
by an fau'ident related by Norman 
/incent Pe-ale in "Power of Positive 
rhinking.*' 

Eppy has turned out a new 
^lann a week for the last 10 weeks 
Jid is currently working on 15 new 
terns for the July convention of 
"ae National Association of Bulk 
lenders in Chicago. 

New Series 
Hie firm is also working on 
Esries of 56 gold-vacuum plated 
ftarms, jumbo size, and designed 
cdusively for capsule sales. The 
liarms will come with key chains 
*r 5-cent vends. 
Eppy said .some of the new 
lanns will come with hooks so 
ey may be worn as clothing orna- 
ents. He added that the firm will 
nd out a regular mailing of stick- 
s for^ i>oint-of-purcha.se stimulants. 
These stickers will bear mes- 
ges like "Are You a Charm 
ver?" and "Trade and Swap" on 
p veiKUng macliiiies. 

tink Canners 
Standards 

1EW YORK. March 19. - The 
soUy organized Snft Driiilc Can- 
s' Association this week an- 
aiced a set of standards for can- 
? of carbonated beverages. Ac- 
ling to Walter S. Mack, SDCA 
ddent and head of the Cantrell 
Cochrane Corporation, they are: 
. All flavors should conform to 
ular taste and should have the 
wing standard of brix (soUds 
gaBon): Root I>eer and orange, 
\ 11.5-13; grape, 11.8-13; cola, 
-11.3; Ringer ale. 9-11; lemon 
lime, 9.5-11, and black clierrv. 
-13. ' 

The following carbonation 
urds shall lie observed: Root 
, 3-3.5 volumes; orange, 1-2.5 
ines; grape, 1.5-3.5 volumes; 

3.3-3.8 volumes; ginger ale, 
u75; lemon and lime, 3.3-4; 
■f cbeny, 3-3.8, and club soda. 

The can-cither flat top or 
top— must be guaranteed by 
Agnized can manufacturer as 
w: To hold the carbonated 
are of a minimum of 150 
it per square inch (the same 
septed by bottle manufacttu-- 
nave suitable linings so the 
ats will be isolated from the 
fner, and to have a shelf'" life 
; less than four months, 
wording to Mack, the canned 
rink industry expects to hit an 
1 sales volume of $600,000,- 
jithin the next few years. 



TINY CIG UNIT 
IN PRODUCTION 

BEDFORD HEIGHTS, O., 
March 19.— A cigarette vender 
that win probably never go on 
location is cturently being 
manufactured by Lester Prod- 
ucts, Inc.. here. The uinit has a 
capacity of nearly 40— ciga- 
rettes, not packs— and doles 
them out one at a time upon 
in.sertion of a coin. It comes 
in two models, regular and 
oversize— tlie larger one is a 
foot tall and eight inches in 
diameter. The machiue loads 
from the rear. The coin ac- 
ceptance chute is extremely 
non - selective— it will accept 
an>ihing from a penny to a 
quarter. 



Tenco Names 
P. S. Arnsten 
Eastern Mgr. 

LINDEN. N. J.,. March 19.- 
Percy S. Amsten this week was 
named Eastern regional manager 
for Tenco, Inc., David H. Hamp- 
ton, director of vending sales, an- 
nounced. 

He will be in charge of vending 
coffee sales in New England, New 
York, New Jersey. Pennsylvania, 
Ohio, West Virginia, Virginia, 
Maryland, Deleware and tlie Dis- 
trict of Columhiii. 

Amsten has been on the Tenco 
sales force since 1952. Prior to 
that he was president of the Da 
Costa Corporation, manufacturer of 
a coffee concentrate for the vend- 
in g, food , ca nd y and ice cream 
fields. He makes his home in 
Springfield, N. J. 



Federal Adds Fig, 
Jelly Bars to Line 

CLIFTON, N. J., March 19.- 
Dutch Maid Fig Bars and Dutch 
Maid Jelly Bars have l>een added to 
tlie roster of vending products of 
the Federal Sweets & Biscuit Com- 
pany here. 



N. Y. inventor Applies for Patent 
On Paper Currency Coin Changer 



NEW YORK, March 19.-A pat- 
ent is currently pending on a coin- 
changing device which will accept 
paper money and give silver in 
exchange. The unit can be in- 
cori>orated into a vending machine, 
giving the proper change, or it can 
stand alone as a coin changer. 

The youthfid inventor is Jack 
Peterson, a former cadet at the 
United States MiUtary Academy 
and an electrical engineering stu- 
dent at Columbia University. Pro- 
fessor Lambert, of the Columbia 
engineering school, aided Peterson 
in the development of the device. 

Peterson began working on the 
paper ciirrency changer last year 
while he was manager of the Co- 
lumbia University automatic feed- 
ing set-up operated by Beverage 
Bar. 

Time Wasted 

The equipment consisted of a 
five-unit Auto-Snak and four other 
separate venders. A good portion 
of Peterson's time was taken up 
in making change for the students. 

Peterson figured there must be 
a better way to do it, and, with 
assistance from Professor Lamljcrt, 



began work on a paper currency 
changer. Peterson util^ed a photo- 
electric principle for currency ac- 
ceptance or rejection, and Lambert 
designed the circuit system. 

With about $35 worth of ma- 
terials, a hand model was built. 
The unit has a red light and a 
green light. When a murious bill 
was inserted, the red light would 
go on. When a genuine bill was 
deposited, the green light went on. 
Few Details 

Peterson will not divulge the 
working principles of the device 
until the patent is actually granted. 
He explained, tho, that the com- 
position, thickness and inks on bona 
fide currency figure into the cal 
culations. 

The first hand model was about 
1 foot by 1.5 feet by 2.5 feet and 
weighed about 30 pounds. Peter- 
son estimated that the matmals 
cost for a production model should 
be under $75. The first hand 
model did not have a cabinet and 
had few refinements. 

While the unit is designed to 
stand alone, Peterson said it could 
also be incorporated into the cabi- 



DuGrenier to Bow 
New Units at NATD 

Sandwich and Pastry Venders Added 
To Line; Cig, Candy Machines Ready 

amiounced at the 



HAVERHILL. Mass.. March 19. 
— Four new venders — cigarettes, 
candy, sandwich and pastry units 
—will be exhibited by Arthur H. 
DuGrenier. Inc., March 27-31 at 
the annual convention of the Na- 
tional Association of Tobacco Dis- 
tributors in Chicago. 

Two of them, the cigarette and 
candy machines, are improved ver- 
sions of venders the firm is cur- 
rently manufacturing. The sand- 
wich and pastry machines are lieing 
made by the firm for the first lime. 



Meeks to Sell Ops 
Pencil, Paper Units 



NEW YORK, Marcb 19.-Hal 
R, Meeks Associates, operator and 
manxifactnrer of pencil and note- 
book paper venders, has launched 
a sales campaign to market its 
equipment to diversified vending 
operators. For the last two years 
the Meeks organization had made 
venders primarily for its own 
operation. 

Meeks, a 30-ycar veteran of the 
coin machine industry, came to 
New York in 1926 as a representa- 
tive of the oltl Mills Novelty 
Company. He is still with the 
firm- now Mills Industries— as a 
gum machine representative here. 

While Meeks was happv with 
the Mills set-up, and still is, a 
couple of years ago he wanted 



Y.Bulk Venders Mull 
cent Charm Decision 



V YORK, March 19.-Mem- 
■ the New York Bulk Vend- 
sociation, at their Wcdncs- 
6) meeting at tlie Central 
Annex, evaluated the re- 
Kiston of the Court of Su- 
Session in regard to the all- 
vender. Tho ruling, in ef- 
ks diat the vender is not in 
a of city law, 

Ceding is that the decision, 
down by Judge Edward 
on, win form me basis of 
s attitude toward all-charm 

i^Sfy, these weie nine cases 



in Bronx Magistrate's Court involv- 
ing tho legality of the all-charm 
unit Only one was tried, the out- 
come of the others pending on the 
decision of the first. Tho the first 
case was lost, the reversing dccison 
of the Special Sessions court is ex- 
pected to result in the dropping of 
charges in the other eight cases. 
No Appeal Seen 
The other cases were postponed 
until Friday (18). Indications from 
the district attorney's office are 
that no appeal will be made on the 
Thompson ruling and that no fur- 
(Continu«d on page 152) 



something tliat he could control 
himself. Frank Guffin, a fellow 
Texan from Austin, had been 
making a wooden loose-leaf paper 
vender in early 1953. Meeks had 
the unit made in a metal cabinet 
and began lining up school loca- 
tions with a direct mail campaign. 
Popular Demand 
By the end of the yeai*, Meeks 
had more than 100 locations, 
mostly elementary and high 
schools. During the course of tne 
year, several locations asked Meeks 
(Continued on page 151) 



Guggenheim Bows 
Police Whistle and 
Electric Shaver 

NEW YORK. March 19.-Bob 
Guggenheim, head of Karl Gug- 
genheim, Inc.. announced this week 
that the local charm firm is cur- 
rently in production on a police 
whistle which may l>e used in cap- 
sule vending or as a straight bulk 
item. 

The whistle comes either with or 
without a chain and in seven dif- 
ferent color combinations. Imme- 
diate deliveries are scheduled. Also 
in production is an electric shaver, 
a miniature of a popular standard 
brand. 

Guggenheim said that while 
supermarkets and large chains have 
been holding up well as capsule 
charm locations, the regular bulk 
units seem to be doing better on 
the rcLitively low-traffic neighbor- 
hood stores. I 



Prices will be 
convention. 

The Sandwichmart is a four- 
column unit which stands 61 inches 
high, 29 inches wide and 13% 
inches deep. There is no set ca- 
pacity, ana the shelves are adjust- 
able, and the capacity will vary 
with the size of the product. 
Same Dimensions 
The Pastrymat has the same 
dimensions, and like the .sandwich 
vender, has adjustable shelves. The 
eight-column Candymart, too, has 
the same dimensions and a capacity 
of 176 bars. 

Tlie new Smokemaster will come 
in nine and 12-column versions, 
with dimensions the .^me as the 
other machines. Additional details 
will be announced at the conven- 
tion. 

In addition to the standard and 
grain finishes the firm has made 
available in the past five new cab- 
inet colors have oeen added. TTiey 
are coppertone, bronze, gold, coral 
and metallic green. The firm is 
currently in production on all 
models, with fint shipments sched- 
uled in early April. 

DuGr«iier Delegation 

The DuGrenier delegation at 
NATD will include Franlc C. Ehi- 
Grenier, president; Richard E. 
Cibbs, sales manager, and Frank 
DuGrenier Jr.. Frank Perri and 
(Continued on page 152) 



net of most standard venders and 
give the required change. He 
added that the unit can be set to 
accept any denomination bill, but 
the change would be all in silver. 

Peterson's next step will be to 
work out financial arrangementt 
with a manufacturer for the build- 
ing of a pilot model to be location 
tested and for eventual production. 



Philip Morris to 
Bow Ad Plans 
At NATD Show 



NEW YORK. March 19.-New 
advertising and merchandising 

Elans of Philip Morris & Company, 
td.. Inc., will be made public 
for the first time at the National 
Association of Tobacco Distribu- 
tors convention at the Conrad 
Hilton Hotel, Chicago. Sunday 
thni Thursday f27-31). 

The new advertising program 
will be based on the "Young 
America" theme. The PM booth 
will feature the new Marlboro and 
its crush-proof box, PM kings and 
regulars in snap-open packs, and 
regular and king-size Parliaments. 

Radio and televLsion personal- 
ities sponsored by the firm will 
also be featured in the 400-squar6- 
foot booth. The firm will sponsor 
a Young Executive Champagne 
Dinner Sunday (27) and a New 
England luncheon for the women 
the next day. The luncheon will 
include a fashion show and a new 
car exhibition. 

Executive Roster 
PM executives slated to make 
the trip from New York include 
Alfred E. Lyon, board chairman: 
(Continued on page 152} 



Capitol Set on 
Balloon Vender 

NEW YORK, March 19.-Cap- 
itol Projectors this week went into 
full production of its Balloon-O- 
Mat vender, with a schedule of 100 
a week set, according to Sam Gold- 
smith. Capitol executive. 

Goldsmith said that 100 units 
are now on location from New York 
to Denver. Capitol is currently or- 
ganizing a distributor set-up based 
on territorial franchises. 

Goldsmith, with Leo Williams 
and Al Blendow, will attend the 
NATD and MOA shows in Chicago 
next week in an attempt to line up 
distributors. 

The vender, with a capacity of 
600, hsts for $395. Goldsmith said 
the coin mechanism on the produo- 
tiou model has been improved. 



Built-in Outside Venders 
Increase in Denmark 



COPENHAGEN, Denmark. 
March 19.— The idea of im!>edding 
vending machines in outside wans 
of entrances to gnwery and other 
stores is expanding and spreading 
into other fields. 

The Irma Chain of self-service 
grocery stores— packaged items only 
—started the idea a little more than 
a year ago by installing single units 
—12 compartments— of standard 
Wittenborg venders into the walls 
of entrances to its newly built or 
modernized stores. Evidently the 
idea has been found practical, as 
in a large store (K>ened by this 
firm early in March, a battery of 
three units has been built into one 
wall of the entrance. TTiese ma- 
chines are used for dispensing 
packaged coffee. 

Hm idea is sprrtriing to other 



firms, as within a few blocks of 
the new Irma outlet there is a unil 
of a chain of retail sandwich stores 
which has a four-imit' Wittenborg 
vender built into the entrance wail 
and a small grocery store that has 
a small chocolate bar type of 
vender — no compartments — built 
into the front wall for disi>ensing 
coffee. 

Nothing but the operating units 
are necessary, which eliminates the 
cost of a heavy cabinet on rollers. 
Also this method offers protection 
from weather and tampering. No 
doubt a special type of machine 
can be developed which will be 
even less costly and o^er more 
security, at least for the type of 
product these machines are l>eing 
used for at present— uniform pack^ 
ages of small i' 




no VENDING MACHmtS 



THE BILLBOARD 



MARCH 26, 1955 




CIGARETTE.CANDY and DRINK MACHINES! 



ROWE CICARETTE VENDORS 

imptnal, * Coll., 1M C«« * ti-M 

Imperial, • Colt., 340 Cop M.OO 

Pr«»Mtnt, • CoU., Hfl Cap 1W.M 

CniMdor, • Cot^, SM Cop 14S.M 

DuORENIill CHAMPION, 9-11 COLS., 4M CAP 1MM 



UNEEDA CICARETTE VENDORS 



Mod«t I, « Coif.. IM €•». .. 
Moriol E, t Celt., 34a Cop. .. 
Medol SM, f Coll., 3S« Cop. . 



,....t 'S.M 
..... «3.M 



SOWE 

CANDY MEftCHUT 

trHk chanvemoker 
7 Cots., 158 Cap., 

$165.00 



UNDY MiCHiNES 

U-SolKl-H, 74 Cop., 
Woll Motfol ...« S3.S« 

UofMr Canrfy, Pro- 
war, IM Cop. . WM 

National Metfol 

911. l*a Cop. .. t15.M 



EXTRA SPECIAL! 

ROWE 
DIPLOMAT ELECTRIC 

■ Cols., J4« Cap. 



$135.00 



wt Ml olsrdiuroKs for icf coiam-sooa- 

COFrn itUCHINCS, IOTH NFW « UrCONOmONfO 

wniTi fo« information 
All Equipment Unconditionally Guaranteed. 
Trade Prices 1/3 Deposit, Balance C.O.D. 



liltfeda VENDING SERVICE, INC. 

"7fi« Nation's Ltading DitUibulor of Vending Machines" 
350 M«sBrole Slr*et . ftrooklyn 6, hi. Y. • HEgomtin 3-6395 




Ready for Immediate Dehvery 



Fool-proof, action activated, guaranteed to be 
the biggest profit maVer in the capsule field. 
Designed to captivate attention, engineered to 
be absolutely trouble-free. Instantly convertible 
for tab or bulk vending. 




manufacturing co., inc 

lt421 knlghtsbridge 
liver «ity, eatif. 



Futtm Olflce • Nillonil SilM Hdqirt. 
PENNY KING COMPANY 
lilt Mission sued • Plttmuflh 3, Panii. 



Western S,les Otflces 

OFEMTOIIS VENDINS MACHINE SUmT 

1023 Crand Avenue • Los Ancelct, Callt. 



when answering ads ... 

SAY YOU SAW IT IN THE BILLBOARD! 



MERCHANDISING TIPS 



Film Details How 
To Vend More Candy 



CHICAGO, March 19.-Planncd 
merchandising can increase vended 
candy sales, but to do a proper 
job an operator miLst know liis 
products ttioroly and his customers 
just as thoroly. 

This is the subject of an industry 
traininfv movie called "Sell More 
Candy" put together by Vend- 
Film, Inc. 

To give the candy vender a 
"sales voice"— to merchandise its 
product— the movie outlines three 

f)rinciples for the operator to fol- 
Dw: 

1. Offer the customer maximum 
variety of candy types. 

2. Change at least one t\pe of 
candy in every machine every week 
or more often. 

3. Change candy brands fre- 
quently—at least t\vo brands a 
week per machine. 

This arouses customer interest 
in what's ne\v in the vender, brings 
him back and advertises that fresh 
merchandise is constantly available. 

One test of good merchandis- 
ing is to produce near-uniform 
sales of all products in a machine. 
If sales vary to a marked degree 
between columns, the customer is 
not being offered what he wants. 

Chocolate, the movie explains, 
is such an outstanding seller that 
often a single column is not 
enough. But when offering a sec- 
ond colunui, two different varieties 




and tvvo different brands of choco- 
late bars should be used. 

An important merchandising 
point stressed; All good retail stores 
offer both standard advertised 
products and high quality items, 
and that both types are necessary 
too, in a vender to rouse customer 
interest. 

Another important merchandis- 
ing rule: Columns to the right of 
the machine sell most mer<^andise. 
Thus, chocolate, being a high-de- 
manded item, should be placed in 
left columns. 

All variety, seasonal and high- 
profit brands should be placed in 
the right-hand columns. These 
attract initial customer attention. 
Otndy sells better when customers 
are able to read the brand labels- 
candies should be displayed with 
labels readii^ from top to bottom. 

In venders where both dime and 
nickel bars are vended (and 97 
per cent of all operators using 
dime items sell both from the same 
machine, according to the 1955 
Pulse of the Industry, published by 
Vend, magazine of automatic mer- 
chandising) 10-cent items should 
go in right-hand columns. 

The film points out that penny 
bulk machines, vending peanuts 
and gum, offer the operator a plus- 
profit placed alongside candy 
venders. 



i}ji«:::nim::n:::i::i:i:::::i:::j:itamr 

BULK VENDORS, ATTEHnOK 

Dm to Ihp High Pric* of N«H, 
W« Offpr f«r Sol* . . • 



Boston Bokod Bians, M lb. 

cm. 5fl< m. 

Rainbow P>Nuts, M lb. ctn...3S< tb. 

Bridgo Mix, M lb. ctn 

LIcoric* Lounvci, 39 tb, ctn...3B4 lb. 

■ •by Chicks, 10 lb. ctn 37( lb. 

Virginia Splits, 30 lb. ctn.. . . -B«« lb. 

Mixed Null, 30 lb. ctn 9K lb. 

Cashew Nuts, 30 lb. ctn SS« lb. 

Toony Boons, 33 lb. ctn 3S( Ik. 

Hanhey-*tts, IS lb. ctn Sif Ik. 

M & M's. 15 lb. ctn SM lb. 

Almonds, S Ita. can 9«i< IB. 

BULK VENDORS 

Silver Kint, 1« or S< t S S< 

Sllvar Klnt Hat Nut, 5< 11 50 

Victor Modal V. T«. Olobo .... • W 
Victor Medal V. tt. Cabinet ,. ■ 10 
Columbus Trt-Mor«, 3 Comp... 17 50 

CodlUoc Jr., Si **% 

DuGrcniar Adams 4 Col., 14... t7.M 

Mills Adams « Col,. 1< U.M 

Pep Com S«i Machines S3 99 

S. K. Hunter or Penny Bock.. 19.00 

GET ON OUR MAn.INC l-IST. HANY 
MORE SPECIALS TO FOIXOW 

WRITB FOB CATALOO OF NIW 
AND USBD ViNDOKS A SPECIAL 
LIST NO. 14 OP MBRCHANCHIC, 
SUPPLIES, CHARMS AND ACCES- 

somis. 

1/1 Doposit, Balance C.O.D. 

RAKE COIN MiCHINE BtCHMK 

MW-A Swrlne Garden Street 
Philadelphia 23, Pa. 
Lombard »-W7S 




Hershey Sales Up, 
But Earnings Dip 

NEW YORK, March 19.-Tho 
1954 sales rose more than $9,000,- 
000 over the previous year, net in- 
come was dovm nearly $3,000,000 
for the Hershey Chocolate Corpora- 
tion in the same period. P. A. Sta- 
ples, chairman and president, at- 
tributed the decreased earnings to 
the increased cast of cocoa beans. 

Net income in 19.54 was $7,090,- 
707, equal to $2.75 a common 
share, compared with $9,908,547 
or $3.92 a common share the prior 
year. 



BALL and 
VENDING 
GUMS 

low Factory 
Prices 



BUBBLE • CHKLE 
(HLOROPHYU awl TU 



■•bbta Ball Cm, 140-170 

210 c< lS«b. 

Chkla Ball Cum, 130 d. 14, lb, 

Clor-o-Vend Ball Cum 40,1b. 

CI.r-o.Vand Chkki, 320 cl. .40, lb. 
Cblcia ChUkl. 320 0 520 cl..36< lb. 
Bubble ChlckJ, 320 fr S20 ct. - 30< lb. 
Tab (abort itickl. 100 ct. . .3H< bai 
5-Stlck Cuaa lOO ,aclia il.90 

F.OJ. Focfory, 150 Lb. lot, | 




IT PAYS TO WOi^K IF^ 

And the ALL NEW MODEL 11 
AUTO- PHOTO STUDIO is the 

fastest automatic photographic 
device ever made... 

4 miniature portraits > ' 

every 30 seconds. 

You better 
move fast ... get 
your order in now 
to assure early 
delivery. 






tt tin to stop In and vtstt 
with us iliinni ttis M.O.A.Ceii- 
wntlen in Booth 31. Moirlson y 
Hotol, Marck 2Sth to 30th ^ 



See your Auto Photo Distributor or write, wire or phone 



AUTO-PHOTO CO., INC. 

1452 So, SAN PEDRO • LOS ANGELES 15. CALIFORNIA 



Phone Richmond 7-7591 




THE BILLBOARD 



VENDING MACHINES 



151 



CHARMS! 



nd $2.50 



recaiv* 
llOO high 
laltty filled 
Icapsulcs. 
Intains our 
Jcomplete 
lortment • • • 

Ind SSK fwrafuUr 
J Ut «f chMtm. 




Nolionol 

for 
ACOSN 
CHARM VENDOR 
porta Slid 
occ««*ori*t 



JIVXY KING 

COMPAKY 

|38 M.„ioo Si,.M Prmburgh 3. Pa. 



VEND COIN BOX 
'SPOTS' THIEF 

LOS ANGELES. NIarcK 
19.— A vending machine coin 
box thief was caught "red- 
handed" here after a series 
of baffhng raids on llic milk 
dispensing macliinc in an East 
Downey school. 

When one raid after an- 
other went unsolved, Robert 
C. Peter, school principal, 
put a dash of silver nitrate 
into the coin box and asked 
his g>'m teacher to watch for 
purplish spots. 

A 15-year-old boy student 
showed up witJi the spots 
and was turned over to 
sheriffs detectives. He was 
booke<l on burglary charges. 



Pencil and Paper Vender 



' Continued from paRe 149 



Tele-Trip Extends 
Policy Coverage 

NEW YORK, March 19.-Tlie 
Tele-Trip Policy Company, Inc., 
operator of insurance vending ma- 
chines in 90 American and foreign 
airports, announced that its poli- 
cies will soon be made available 
to passengers on helicopters, jet 
and turbo-prop aircraft on the 
scheduled airlines. 

Scheduled helicopter ser\'ice is 
now available here and in Europe, 
while turbo-prop and jet planes will 
soon be operated by the major air- 
lines. 



Creaf Time-Savtng 

>ENNY WEIGHING 

ISCALE 

KAFHaTY $10.00 

■ pRtNGS ARE PRE- 
1 CISIONCO CALI- 

1 BRATED. 
b E AV Y SHEET 

j metal base, 
■in scoop. 

llAL \i CLASS 
loVEIlEO WHICH 

■ nOTECTS POINT- 

■r whin in use. 

illlad h«nd- 
orkmtnih 
*mpla»ed 



Lirabic lh»n it gcn- 
■■•llv < o w n d in 
F 1 n I t h 4i 
P«ck crinkle. Carry- 

rinm black (ibra ta me«t the hard 
|id cofitiani thai il it iubi*cl*d 

OilDiCR TOUA¥ 



J. SCH0EN6ACH 

tlriliutort o> AdvanCQ Vandin^ 




V1O0«'$ 

' 5-n« 

, SABY 6SMID 

Convrrtlbl* 
Vendor — In- 
I *t«nt Dtiance- 
I '>v«r to: Op- 
I nilc Vendloc, 

Rocket 
i Channa. Ball 
Gum and 
Charm a. 
} Cluele TTwta. 

lOOCount 
: BkU Gum. 

_ tlS.SO «aeh 
|j )«■ Uian 35 

$17.00 each 
SS CAMS or 
more. 

;1— 4 S-SUr Babr Granda 
1000 ruled Vtctor Cap. 

' ■ ■ - K4M 

- 2 - With 3S* too ct. B«n 

57-50 

rj— Wiib asx Chicl* 

ecta 

Vidttr modait awaHable, (.o.b. 

ia Rayment piMi, trad*- 
Wrlte fw Mr fUM 

lioneer Vending Service 

■t Albany Av»„ ■rMklvn », N. V. 



Nat'! Distribution 
For Krazy Korn 

OAKLAND, Calif., March 19.- 
National distribution thru vending 
machines, stores and theaters is 
planned by Granny Goose Foods 
here for its Krazy Korn food 
product. 

The snack item consists of 
toasted kernels of imported com 
four times the size of domestic 
corn with a nutty flavor. 

Prior to the expanded dLstribu- 
tion project, the item was available 
thruout 10 Western States, Hawaii 
and Alaska. 

Trade Group 

• Conffntigcf from page 148 

their dinner. But Co-Operative 
Music, just a sociaJ club actually, 
grew because it did answer the 
need for operators meeting together 
to discuss common problems. 

Members of tlie two groups 
formed the nucleus of the present 
association. They had met in- 
formally and were without officers 
for about 18 months before switch- 
ing to the State group. A numl)er 
of them are now scr\'ing as officers 
and on tlie board of directors of 
the Los Angeles divLsion: Walter 
Hempel, president; Ben Korte, vice- 
president. The other officials, 
some of whom were also in the 
Co-Operative group, are Irma 
Bryant, secretary; Cube Orland, 
treasurer; Sam RickHii, sergeant 
at arms, and Pete Pellegrino, chair- ; 
man of the board. I 

One of the first moves Miller ' 
made after Los Angeles joined 
CMMA was to name a full-time' 
business manager. Ben Chemers, 
a former Chicago operator, was 
named. A large share of the credit 
for the Los Angeles group's .suc- 
cess in recruiting members belongs 
to Chemers. | 

And the Los Angeles division 
of the CMMA has big plans for the 
future— plans for growing even 
bigger because its members have 
learned the value of association 
membership. 



why the firm didn't have a pencil 
vender to go with the paper unit. 

So Meeks hired a designer and 
had him make a pencil vender. 
Then he had the Durham Man- 
ufacturing Company. Durham, 
Conn., make the machine for him 
under contract. 

He also entered into a working 
agreement with the Linton Pencil 
Company, Lewisberg, Tenn. It 
works like this; The school, order- 
ing thru Meeks, pays $5 a gross 
for pencils. The pencils arc vended 
at 5 cents each, leaving a profit 
of $2.20 a gross for the location. 
I Tlie cost to the operator is $2.S5 a 
' gross, leaving him a net of $2.15 
a gross. 

500 Units 

Meeks fjpires locations do a 
minimum of 15 gross a year. leav- 
ing a profit of about $32. He 
currently has more than 500 units 
operating in .33 Stales. 

Pencils ordered by the schools 
ctime with school name and school 
colors at no extra cost. The 
vender itself is 13 inches high, 18 
inches wide and 5.3 inches deep. 
Weight is seven pounds and cabi- 
net is green hammertone finish. 
Capacity' is 300 pencils. 

Meeks, of course, can't service 
on locations scattered thruout the 
nation. If a unit is out of order, 
it is compact and light enough to 
be mailed to the New York head- 
quarters. A new vender is mailed 
the locations, and the old one is 
repaired in New York. 

Low Enrollments 

Wlien Meeks first started the 
operation, he bought school lists 
and began mailing them indis- 
criminately. While he got good 
results, he soon discovered that 
many of the inquiries came from 
schools whose enrollments were too 
low to warrant installations. 

Tlius he found his mailing costs 
too high and the number of poor 
lueatiuns too great, Now he insists 
that a school have a minimum 
of 250-300 students before it be 
put on the mailing list. One 
exception is a school with an 
enrollment of 96, which for some 



Youth Aid 

• Continued from paf^e 1 47 



ACOUAINUD WITH VICTOR'S 

ond onginol chormt to' bwth ond 
jle vending Send $1.00 for 20 tom- 
in (opiutri, prepaid, plwt epero- 
(onrdenliol wholetale price liit. 

OR VENDING CORPORATION 



TO DAMON RUNYON 
CANCER FUND 




some entertainment, and . . . the 
juke box permits tlic player to 
choose tlie music he wants to hear. 

"The Music Guild of New 
Jersey, trade organization for the 
State's juke box operators, has 
donated juke boxes to the PAL 
Boys' Club, VA and oilier socially 
constructive organizations and 
groups. 

"Members of the Music Ciiild 
of Now Jersey, many of whom 
are parents of teen-agers, screen 
all records before programming 
them. No records with salacious 
or suggestive lyrics are placed in 
juke boxes. 

"A check of PAL or other or- 
ganizations will show that the juke 
box has aided their work. Groups 
that cannot afford to hire name 
bands or vocalists for their dances 
may still enjoy the best popular 
music played via tjie juke box. 
The juke box creates a pleasant 
atmosphere and keeps youngsters 
off the streets by providing selec- 
tive entertainment. 

"The Music Guild of New Jersey 
constantly receives requests for 
juke boxes from charitable organ- 
izations and other groups that 
offer social supervision and guid- 
ance. If anything, the juke box 
in an ice cream parlor encourages 
good behavior in teen-agers." 

The letter appeared on the 
editorial page of the Wednesday 
(16) edition of The News. 



Confectionery Sales Drop 

Manufacturers* sales of confec- 
tionery, including chocolate prod- 
ucts, dropped to $84,542,000 in 
January. 1.^ per cent below Decem- 
ber and 2 per cent lower than last 
Jantiary's total. Commerce De- 
partment figures revealed that sales 
Dy manufacturer-wholesalers at 
$66,574,000 were 5 per cent higher 
than December, but 2 per cent l>e- 
low January, 1954. Manufacturer- 
retailers estimated sales in January 
1955 decreased 74 per cent from 
December, but rose 5 per cent from 
last Joouaiy. 



unexplained reason is « good 
location. 

Generally, small-town and rural 
areas are the easiest locations to 
get, while metropolitan areas and 
heavily ponulatea States like New 
Jersey ana Connecticut are the 
toughest. 

Midiigan Best 

The reason is that pencils and 
paper are provided by tlie school 
systems in large cities and in 
certain States. Also the presence 
of a school bookstore hurts busi- 
ness. Michigan is the best State 
for sales, and the Midwest and 
South are generally good areas. 

Meeks' best stop is the Brooklyn 
Public Library, one of the few 
which is not on the premises of a 

Eublic school. The pencils— No. 2 
onded— come either sharpened or 
unsharpened, altho virtually every 
school takes them with points. 

To date only 15 outside oper- 
ators have Meeks pencil routes, 
with 13 in the South and two in 
tlic Pacific Northwest Township 
or countr>' schools are considered 
the best locations because it is 
usually a long way to the nearest 
bookstores. 

One Chore Less 
Teachers usually welcome the 
pencil and paper venders as it 
relie\'es them of selling chores. 
CommLssions invariably go to stu- 
dent funds, band trips or special 
acti\ities. 

The pai>er vender, sliglitly larger 
and heavier than the pencil vender, 
holds 288 loose-leaf notebook fills. 
The location pays $10.80 a gross 
and nets $3.60 on a 10-cent vend. 
Profit to tlie operator is also $3.60 
a gross. 

The pencil vender sells to 
operators for $22.50 and the paper 
vender for $29.50, both on orders 
of 50 or more. Meeks is currently 
nmning a direct mail campaign 
to vending operators and plans to 
follow it up with trade paper 
advertising. 

Opening Wedge 

Meeks feels the paper and 
pencil units may be used by full- 
line operators as wedges to get in 
school locations and pave the way 
for other equipment With 150,000 
school locations in the nation, he 
feels this type installation has 
scarcely been developed. 

Vandalism, of course, is always 
a problem in school locations. On 
one location, Meeks reported that 
one machine had been robbed four 
times in a short period, and the 
last time it was tossed down a 
flight of stairs and smashed to 
smithereens. 

The teacher, however, reported 
that the situation was well in 
hand. The culprit had been appre- 
hended and was continuing his 
education in an institution which 
had somewhat higher discipline 
requirements. 




WEIGHT 165 LBS. 



$ 



25 



DOWN 

Balance $10 Monthly 

400 OE LUXE 

PENNY FORTUNE SCALE 

NO SPRINOS 
fnvairtvtf ami madm omty by 

WATLING 

Manufacfuring Company 

WSO W. FiiltM ». Oiicus 44. Ill 
Iff. ISB9 — Tvkplieiie; Columbu* 1-2T72 
C.bU M4n»: WATLINCITI, Ckluo 



ADVEIT1SBS 

kmvm ntethr wli«f I 

IK BlUMAID 

Mnan UuM Tin IDIbMrd b ■ 

■uailm ^^ Ik* ° ml 

Ornlaflna. 




CXCLUSIVE 

DISTRIBUTORS WANTED 

ld«aJ v»nd»r tar PROMOTIONAL SILLINO. A w*l|. 
bwnr 1t« v«nd*r djf««ntir>f mm •xclwiiv* tMOKI> 
HOUSI COCKTAIL ALMOND. CI»M PACTOMV 
SUPPORT And a Unnt factual MLLINO KIT plu* 
» PINI MACHiNt »ff«r M nn op»»rtwnHT. 

MOTICTID TCRRITOKY flv*n »• nMn whm CM 

Sw>in«M Opp»nuniri«i. 

Wrif* fwlty, tivirvfl •xpartcnc*, rafcranc** t* 

AMERICAN PRODUCn COUP. 

p. O. %0X 7J49, CLIVILAND 11, OHIO 




VfNO-PUBLISHED BY THE BILLBOARD 

MONTHIT 
riATURM 

CMd, OHM 
NMt 



HUNDREDS OF MONEV-MAKINft 

VENDING IDEAS ; 



CMt m fnicttM •# m c*irt m 
pkc*— wbcfi yov upbtcrib* f VaadI— Hi* 
MogBifn* of MrtoiMfllic n»r«l>a»rfl*fi>gl 
fUt li»-tMr-Mf-«all fdmyi 



N«w rr^mcH 
Tranda 

Marfcat Pla«« 

ArtidM 

Edlt«riala 



VEND MafMlM. 2I«0 P«mnwi aiwinnitl 22, 0W« 

Ym — HuMm 9i§m m— ft Vm4 fw 

□ 1 r««« a* $4. O 3 y«an at $t, 
IFvraiu rata, yaw. M) 

946 

HaM MM*..*... 



CKr.. 



m VENDmC MACHrmS 



THE BILLBOARD 



MARCH 26. 1955 



YOUR SUPER 
LOCATIONS 

DESERVE THE FINEST 

• •SUPER V* • • 

It Hm Fiitvit CaptwU V«n4«r 
Obfoinablc and rti« Induttiys 
MMt i«««tif«l 




Ftmluring th* Crmmtttt Earning P»*»*t 
E9*r Buitt Intm a Bmtk V*ndw . . . mt 
it, Sc mr lOc H»y. 

CjbiMt ftf two-t«4M mM oak — trimmed 
in chram* witti glan p«ncli. 5m«rt, 
VMfqiM dctixn . . . witti cvc-cafcMng 
ippeat tor tntU* ptofit*. Evtra Urge 
<jp*cltv — 350 capfHics or SOO 100-couM 
Ml C**". Pvchtd atid >eld 4 lo Hi« <«se. 

Uu Hun 25 casts. .$61.80 per case 
25 cas«s M Mort. . . 59.80 per case 



THE BILLBOARD INDEX 



ADVERTISED USED 
MACHINE PRICES 



VENDING MACHINES 

Eciuipment and pTlccs Hsicd below are laken from adveritwments In The Billboard 
issues as indicated below. All adverli»ed uncd machines and prices arc listed. Where more 
than one firm advertised ihe same equipment al the »me price. rreqiKrKy itith which the 
price occurred is indicated In parentheses. Where quantity discounts are advertised, as in 
the case or bulk venders, only the single nuchine price is listed. Any price obviouily 
deperwla on condiiioo of the equipment, «te, lime on location, leriitory and other 
related factors. 



Aih4iKe D Ic BG 

AitvaMce Model Ball Gum. . 

Advance No. 11 Mdic 

Asco Hot Nut, Sc 

Atlaj Bafltara, 5c 



Bulk Venders 

• Continued from yapfi 149 



Cadillac Jr, 5c 

Comb MKhine 

CoJumbus Ic Bulk 

Co4urMbws 5c BuHt 

Co4umtHK Tri-Morf 

Craig Ice Cttim Bar 

Dipiomat ElKlric (8 col.)... 
DuCrtnrer Adams (4 col.), Ic 
DuG'tnier Champion (9 eoi.l. 
t>tiqr»->ier Chamfiion <11 col.) 
0(jGren>ef Model W It cot.). 

EaMem Electric (8 cot.).... 
Exhibit Card Vendor, Ic... 



Hrrshey CamJy . . . . . 
Hupp S'ngk Drink. . 



; KEEP IN TOUCH ; 

I Willi VIOM for HEW ami OUT- | 
nWDIlie CNUW <or Bulk and i 
(apniie Vesding 

rll* WorW 
FaiMwt 

STANDARD 
TOPKR 

That aflractlva an- 
B«mM« — H llnfihed 
In imooth. h a r 4 
Dweanitc artd chrem* 
, . . iteal eonttriM- 
tien, pfvcttlon bwlH 
and amaaingly dwr- 
abl«. Equipped iwilh 
Ih* larga glass E)ab«. 
Packed and S«ld 4 
to tlic Case. 

Lfn llwii 25 uui 
$50.00 pw (JH •! 4 

25 m MTt uiM 
S4I.00 pw u» tl 4 

'************ 




>'««l Vewlon, 5c . , 



Keeney Electric (9 col.).. 



Maun Ic & 5c Bulk 

Maitpr Ic Bulk 

Muier 5c Bulk 

Mint (5 col.) 

Mills AdanK (6 col.) Ic 

Mill! Single Driak 

National 918 

National 9-18 

National 930 

National 950 

NorthnHitern 39, Ic 

Norlhumtern 33 Ball Gitm.. 
Northwestern Dclune 

It and 5c 

Nort hiMiMm Model 39, Ic. 

Noflh*estern 49, 5c 

N. W. Standaid, Ic & Sc... 

Pop Corn Sei Vendor 

PX (10 tel.) 



'5-STAR'BABY GRAND * 

S Vendors in One * 
* Instant Change-Over 



(lf9.l'i, 5c 

RfKCO Ice Oe*m Cup 

RMvr CaiKli MerclMiit 

(7 col.) 

Row Crusader (8 cot.). . . 
RtM>c Oii>lotMt Electric 

(8 col.) , 

Rowc Imperial [8 col.). . . , 

Rmre Imperial Id COl.) 

fiowe Presidenl (S col.)... 
Rtn., Pref .ent ilO col.). . 



Nut, Sc.. 



♦ 
♦ 

* 

* 

* 

♦ 
♦ 

♦ 
« 
♦ 
* 




Silver Kinq I 
Silver King, 
Silver King Ic Ball G«m... 

Silver Km Ic Mdtr 

Silver King, 3c 

Silvef King Hunter 

Sieads 

Stoner Candy lt> col.) 

Svper-Vertds (3 sel.) 

Vi>et4a Model E (b col.).... 
Uneeda Model E (8 col.).... 
Unreda Model E (12 col.). . . 
Uneeda Model 500 19 col.)., 
linerdapak Model HO 

(9 col) 

U -Select- It 



Convertible Vendor 

6el liutal Chanfe-Ovcr fv. 

it CAPSULE VENDING 

* ROCKET CHARMS 

* RALl. CUM tr CHARMS 
it CHICLE TREETS 
if 100-COUNT lALL CUM 



12 



.00 



IN 2S tksi ion 

$I2.S0 E«. Cm. L«H. 
All Medrii Packod and Sold 4 to Ca... 



ALL PniCES F.O.I. CHICAGO. 

Mace Your Orders 
Now! 

VinOR VENDING CORP. 

S701-13 W. GcM*4 Am., Clikagv 39, IN. 



ItSM It 


Isne ol 


hMt ol 


Iitue ol 


Mar. 19 


Mar. 12 


Hmh 5 


F.6. 2b 


K.4S 


S6.45 






s.n 




$ 6.45 


16 45 


5.9S 




5^95 








730 








5.95 






. _ 


■ 




13.95 






UO 


».5II 


6.50 


6.50 








7.50 




17.50 


1730 


17.50 


125.00 


-I2S.00 


125.00 


125 00 








175.00 




17.50 


17.50 


1730 




100.00 


100 00 


92.50 100.00 


100 00 


100.00 


lOO.OO 


lOO.OO 


12S.0C 


125.00 


125.00 


125.00 


115-00 


115.00 


115.00 


115.00 


15.00 


5.00 


15.00 


15.00 




7.95 






110.00 


110.00 


110.00 


110.00 


145.00 






730 




145.00 


145.00 


145.00 


6.95 


6.95 


6.95 


6.95 


i 50 


6.50 


6.50 


5.9S 6.50 


6.50 


6.50 


6.50 


630 


40-00 










17.50 


17 50 


1730 


150.00 


150.00 


150.00 


150.00 


115 00 


115.00 


115.00 


115.00 








70.00 


95 00 130-00 


95.00 130.00 


95.00 130.00 


95.00 130^00 


110.00 145-00 


110.00 145.00 


llOOO 145 00 


110.00 145 00 


795 


7.95 


7.95 


7.95 










12.00 


12.00 


12.00 


12.00(21 








7.50 




12J0 


12J0 


1230 








730 




55.00 


55.00 


55.00 


llOOO 


110.00 


110.00 


110.00 








7.50 


125 00 


125.00 


125.00 


125.00 


165 DO 




165 00 


165.00 


145.00 


145.00 


145.00 


145.00 


175.00 




150.00 




90.00 


90.00 


90.00 


90.00 


85.00 


85.00 


8500 


05 00 


130.00 155.00 


130.00 155 00 


13O00 155 00 


130.00 155.00 


155.00 


155.00 


155.00 


155.00 




12.50 


1250 


12.50 




8.50 


8.50 


8.50 


7.45 


7.45 


7.45 


7.45 


7 45 


745 


7.45 


7.45 


7.45 


7.45 8.50 


7 45 8.50 


7.45 8.50 




10.00 






125 00 


125.00 


125.00 


125 00 


135.00 


13500 


135.00 


135-00 


200.00 


200.00 


200.00 


200-00 


75.0C 


75,00 


75.00 


75.00 


92 50 


92,50 


92 50 


92.50 


87.50 


90 00 


90.0C 


90.00 


100.00 


100,00 


100.00 


100.00 


135.00 


13500 


13500 


135.00 


52 50 


52,50 


52.50 


52.50 



ther action be taken on the 
other cases. 

Nub of tJic city's argument was 
that the all-charm machine was the 
contention of an clement of chance 
involving a thing of value. Basis 
of the defense's case was the ele- 
ment of chance was incidental, and 
that the size and shape of the 
varied channs determinea the num- 
ber and t\"iie of items vended. 

Moe Mandell, Northwestern Dis- 
tributors, told memljers that they 
could attend the April 2 regional 
meeting of the National Automatic 
Merchandising Association and 
view the organization's film, "At 
tlie Drop of a Coin." 

Mandell, who is treasurer of the 
organization, will assume a tem- 
porary dual role as secretary- treas- 
urer. Bob Guggenheim, Karl Gug- 
genheim, Inc.. current secretaiy, 
aske<l for a two-month leave of ab- 
sence. He w ill resume his duties j 
as treasurer at the May meeting. 

Guggeiilieim said that while most 
operators will not rely on snap | 
judgment when new machines are \ 
introduced, they will look at a new j 
charm, decide whether or not they 
think it will sell and order accord- 
"igly- i 

He advised operators to field test i 
charms before embarking on any 
large scale stocking program much 
in the same way they would loca- 
tion test a macliine. He added that 
youngsters are tm predictable, and 
that few operators can outguess 
them on charm .selection. 

Mandell pointed out that while 
collections are off currently, the 
outlook for spring is promising. He 
explained that from December 15 
to early April, the bulk vending 
business is usually in the doldrums, 
and that a sharp pick-up is ex- 
pected in the next few weeks. 

New association members at the 
meeting were Al Lip.son, Sam Mor- 
rison and Jack Znrin. The next 
meeting is set for .April 20. 



"IF ye fiove faith, 
as a grain of 
MUSTARD SEED" 

GfNUINE MUSTARD SEED 
JEWQED PEKDANT CHARH 




Cold Vatuum -Plated Rim. holdir 
two clear crystal half-rounds, 
which a Cenuina Mustard S««d 
affixed. Beautiful. 



i J15"^5 #.o.b. lamaica. N. Y. 
w Of: At Yoyr DittribwU 

» pmf 1,000 

g Twenty (20) Adv«rtisine Labels f< 

^ your machirws with each 1.000. 

I This !»» RELIGIOUS LUCKY POCKE 

K PIECE. Will please parents and ari.tli 

^ Will bring adult business to yoi 

^ nnachirtes. W« prepared » ■ L^aorpfi 

M sticker" for your machines to AD- 

|; VERTISE this RELIGIOUS roC 

X CHARM. 



SAMUEL EPPY 



DuGrenier 

• Continued from fMgg 149 



Donald Ordway from the main 
office. 

District field managers making 
the sho\v will include A. F. (Ton>') 
Parina. West Coast; James H. Mar- 
tin, Midwest; Coe Stone, Midsouth; 
Jessie Wcllons, South; Harry 
Wyner. Mid\\'est; Robert Kline, 
Central Eastern; Julius Lex-y, East; 
Charles .M. Suessens, New Eng- 
land; Howard Baily, Western Can- 
ada, and Jean Contu, Eastern 
Canada. 



WARNING! 

TO ALL 
BULK OPERATORS I 



PAUL A. PRICE CO. 

Is Now Developing And Will Sooj 
Announce Several Seniaiionol Net 
Gimmicks And Chormi. 



YOU CAN'T AFFORD TO 
MISS THESE ITEMS 



WATCH OUR WEfKLY ADS 

G«r 'Em WK.n Tliey Ar. New | 
And Hot. 



Philip Morris 

• Continued from pafjc 149 



Drop vs a Carrf, Oaf en oJ 



Pxm. A. PRICE C( 

SS Leonard St., New York , 



B«Her Burs Fr*m "Better Buy Billennaii" 

Victor's "5-STAR" BABY GRAND 

I COKVIRTIBIE VENDOR $ ■! O 00 
; Gel liulanl Chanqe-Over lo: " * ' 

[ * CAP5UIE VENDING 
I * aOCKET CHAIMS 
1 * lAtl GUM I CHARMS 
' * CHICLE TREETS 
' * 100-COUNT lAU CUM 



19 

I ^ EACH 

IR 2S CASE LOn 

tll-SH fa. Caia Lots. 
All Model* Packad 
and Sold 4 to Caia. 



TIME PAYMENTS 

AVAILABLE 

I BERNARD K. BITTERMAN 

4709 EoBl azth Stroot, Kansas City 77, MIssowrl 



Writ* us tor lewasl 
aricas on Capsules, 
Charm*, Ball Gvm, 
Chid* Tr«cti and all 



O. p. McComas, president; Joseph 
F. Cullman, 3<1. executive vice- 
president, and Harry Chesley Jr., 
George J. Hcnn, Ray Jones and 
George W e i s s m a n, all vice- 
presidents. 

Also Joseph R. Cahn, military 
sales; John K. O'Connor, assistant 
to the sales vice-president; Charles 
Sanders, Parliament sales manag- 
er; William Kittleman. cretlit man- 
ager, and James Bowling, public 
relations. 



LOCK-TITE 

FATE!*T PENDING if ir -k ' 

UNFILLED CAPSULES 

ASSORTED COLORS 

-A NEW -NO CEMENTING 

-LOCKING CAPSULE -EQUAL HALVES 

WRITE rOR FREE SAMHIS 

PYRAMID PRODUCTS, INC. 

39*7 EAST STREET CUVELAND S. OHIO 



I President Eisenhower has an- 
) nounced that an additional 51,000,- 
000 pounds of peanuts may be im- 
ported into the United States or 
w ithdrawn from warehouses to 
meet the rcq\nremenl for jieannts 
in the current quota )ear ending 
June 30, 1955. Last year's do- 
mestic peanut crop was greatly 
re<Iuced by drought. 



COME 




HOLY BIBLE 




SfNSAnONAl CAMUU ITC 

TRY THEM 

WATCH HOW THfr STARK 

ur roUK SALisi 

Autli.flli< Mirtiatur. BliLE. 
50.Fa9. RaprodwctiM 
OLD AND HEW TESTAMENT. 

M2.50 M Contact Ut Dire 

Your total Distributor 

STANDARD SKCIAin COHPl 

5115 E. 14TH STREET 
OAKLAND 1, CAtlF. 



VICTOR'S TOPPER 

U BALL OUM MA- 
CHINE. ST3.S4 aach. 
tU.OO 190 «r more. 



viaol s supEi V 

CAPSULE YENDOl 

•17. tS aach. 
tU.W aaeh — KM ar 



FKLED CAPSULES 

Af*orr«d Mixture 
•14.00 PT bo» o« 79* 
llaflo«»t prit«t en 
flum and charms for 
It machinas. 

SoK Of 7M I 
Self A Peppar 

Shaken, Ca^ 

Miles , 

Te» HaH WHh 

larrinffs ... 1 _ 

OfVHillD COW HACH. U( 

MtS PrMoeel Ave. Clevela«Ml_ 



.4ARCH 26, 1955 



THE BILLBOARD 



VENDING MACHINES 



153 




<. BEST GRADE 
. for VENDORS 



for ZALOOM'SI 

, 4 STAR JUMBOS 

1 PerfKt. Tht Firnwt and Fastaxt 
I Selltng Pistachios. Red. Whitt 
or Natural. 

DELICIOUSLY ROASTED 
•nd SALTED. 

Packed 5-Lb. Motstur« - Proof 
Ba«L 12 5 'Lb. Bags to Carton 
or 25-Lb. Bulk Carton*. 

Insilt on 

ZALOOM 
I BRAND 

for the finest quality. 



n fir At umt 9f on Merest Ai- 
H It M< eblaiiuhli trm y«ur prmil 

A. ZALOOM & CO., INC. 

irita'i Or{|iul Hasten in loislli| 
mi Un\9t 9t PItlicllt Ml 

|«y StTMt, Naw York 13, N. V. 
BEekMan 3-76<« 



Eastern Coast 

Coutiuued from page 143 



rREALISM" 

ucccttful charm rtam hot b««n 
tthcnlicalad minlatur* of s«m«- 
kids hov* tMn or hod contact 
H«r* >i o charm not to b« gone 
lightly— on EUctrjc Roior . . . 
ur« roplica of a famous mok* 
1m tuffgMt diiploying 50 of thoM 
in front of your vending mo- 
Morchandiung m ttiii way » 
> cvtch tho ottontion of tho linto 
Thoro't no 5 o'clock shadow 
oubt with thtst rozort— tho end 
day win show moro saloi for 

aiVB $16.00 p« llnu. 

KASTK. .. 10.50 pet lino. 

y¥r dittrilmtor or . . . 



ugqenheim 



13 UNION SQUARE 

C. 3, N. Y. • Al. 5-8393 



Philadelphia 

Aaywhere 
FILLED 
PSULES 

diate Oalivery 
for lewost Pricei 



VICTOR'S 

Baby Grand Doluxo 

APSULE 
■TENDOR 

[mediate Delivery 

EDCO SALES CO. 

A»rket St., PhiMilphia 3, Pa. 
Plion«: LOcMit 7-IM8 




VICTOR'S 
TOPPER 

I* BALL OUM 

MACHINE, 
%^7M ■•cti. 
ail.ao toe qr more. 

ViCTOR'S SUPER V 
CAKUU VENDOR 

I >^ each 

iii n ...„ H. 

It 10« lot 
Tarmt available. 

ROY TORR 

LANSOOWNE. PA. 



piece of equipment moves five 
other pieces, with five other stops 
getting improved boxes after the 
purchiise of a new box is made. 

A public relations effort by the 
Westchester Operators' Guild 
helped expedite the conversion 
process. Letters were civen to op- 
erators for mailinR to locations, or 
to ser\'e as the basis for oral pres- 
entations, in explanation of the 
price hike. 

Explain Benefits 

In addition to explaining the ob- 
vious economic reasons— the cost 
of equipment, service now as com- 
pared with a few years ago, and 
the general increase in the cost of 
living— the letter explained the 
benefits which would accnie to the 
locution as a result of 10-cent play. 

It pointed out that 10-ceni play 
enabled the location to get better 
looking and better performing 
equipment; that it offered hi-fi ex- 
tended-play music, which, at three 
plays for a quarter, gave the pa- 
tron more music for his money 
than five singles for the same 
price, aiid that tlie location would 
make more money at lO-cent play. 

There are nearly 1 ,700 juke 
boxes in Westchester County, an 
estimated 90 per cent of which 
belong to WOG members. 
Location Objections 

The effort met only witli scat- 
tered Ktcation resistance. When the 
location owner did object, it was 
because a nearby bar was on a 
nickel play and the tavern owner 
felt the dime would drire cutom- 
crs awa>. W'here the bar was by 
itself, or where the nearby bar 
was on 10 cents, or about to 
change, tlierc was no objection. 

In the five boroughs of New 
York, the conversion pattern lakes 
another form. The city is going 10 
cents on a block-by-hlock ba.sLs; it 
startc<l in early .March and it is 
still going strong. 

As in Westchester, locations are 
upgraded, and about 20 to 25 per 
cent of the records are changed to 
EP's when the conversions are 
made, and, as in Westchester, it's 
three plays for 25 cents. 

Nobody Knows 

Nobodv claims to know how long 
it will take before the city is on a 
solid 10-cent basis, but most 
guesses are that Gotham will be 
a dime town before 1956 rolls 
round. 

New Jersey operators are study- 
ing dime play, but most are reluc- 
tant to make the move. Two years 
ago, a dime minimum experiment 
was started in Palerson, tho it 
was still six plays for a quarter. 
1 wo plays were given on the dime 
minimum. 

Today, a few stops still operate 
on tlie 10-cent minimum, and a 
few others have been converted 
to straight 10-cent play, but very 
few. 

Front Money 

While many Jersey operators 
feel that dime play is important, a 
lot of them feel that it is not No. 1 
on the agenda. The Clarden State 
competitive situation is rough, and 
several operators said they would 
want to see equitable commission 
arrangements and rigid front money 
agreements established before they 
tackled dime play. 

The newly formed Eastern Mas- 
sachusetts Operators' .Association is 
anxious to get 10-cent play under- 
way in New England. The organi- 
zation has called in representatives 
of the Connecticut Music Operator's 
Association, where 10-cent play has 
been started, to discuss the most 
expedient methods of getting the 
move started. Currently, less than 
1 per cent of Eastern Massachu- 
setts locations have been converted. 

The Philadelphia and Baltimore 
5-cent play still predominates, but 
reports of 10-cent conversions are 
coming in. In both cities, operators 
seem to be mak ing a concerted 
conversion effort. 

Wide Range 

Conversion rates on the Eastern 
Seaboard range from 75 per cent 
in Westchester County to less tlian 
1 per c'ent in Boston. Yet there is 
little doubt that current figures 
will be meaningless by the year's 
end. 

Operators have long realized 
that the economics of routes justi- 
fy dime play. Now, it appears, they 
are doing something about it 



10-Cent Debut Methods Vary 

• Continued from pggg 148 



equipment had risen 200 per cent 
since the end of World War II, 
that accessories had gone up 300 
per cent, and that salaries and 
wages had climbed 150 per cent 
in tlie same period. 

Then followed 14 items, their 
1939 retail price and 1954 prices. 
Listed were a cup of coffee, a tele- 
phone call, a shoe shine, a streetcar 
fare, a cigar, an ice cream cone, 
a U. S. post card and other small 
common items which have doubled 
or tripled in price in tlie last 15 
years. 

Altho the ad was too expensive 
for any one operator to pay, the 
actual cost to each of the 18 firms 
co-operaling was negligible. 

Other types of ads annoimcing 
dime play nave ranged in design 
fr-jm graphs to little four-line 
poems. (Elsewhere on this page is 
a stop.' covering dime play activity 
on the Eastern Seaboard. The ar- 
ticle shows clearlv how operators 
have used Extended Play records 
as a wedge to introduce dime play.) 

Experience proved that a juke 
box customer will not hesitate to 
drop a dime into a phontjgraph if 
he knows tliat he can hear the 
equivalent of two current records. 
Oijerators, therefore, have pro- 
grammed their phonographs with 
anywhere from 25 to 40 per cent 
of EP selections. \\'ith each dime, 
the customer has a choice— he can 
play one current popular tune or 
he can select an EP disk, equivalent 
in playing time of two current 
tunes. 

Neither juke box manufacturers 
nor record companies have over- 
looked this development. 

The Rudolph Wurhtzer Com- 

f>any unveiled a new phonograph 
asl month with the center jxirtion 
of the selector panel equipped with 
EP disks. Operators were given 
a suggested list of EP records for 
programming on their phono- 
graphs. Wurlitzer distributors were 
instructed to aid operators want- 
ing to switch to dime play thru the 
use of the longer playing disks. 

Record manufacturers, loo, are 
currently pushing EP disks to op- 
erators. In two weeks, these com- 
panies will present attractive EP 
package deals to music operators at 
the Music Operators of America 
convention at the Morrison Hotel 
here. 

Another media used to soften the 
price increase of juke box music to 
the public has been lite radio. Be- 
cause radio stations devote more 
time to recorded music than any 
other type of show, and because 
they concentrate on a local area, 
it proved an ideal way for operators 
to inform the public of coming 
dime cf)nversions and to give the 
reasons for the change. Additional 
advantages of radio commercials 
are that riiey work equally well in 
lK>th large and small cities and that 
the cost of advertising is not too 
expensive, in tliat tlw costs can be 
divided between a group of opera- 
tors, as was done in Canton, O., and 
Detroit within the past six months. 

In some cities, like Washington, 
D. C, disk jockey co-operation was | 
obtained and deejays frequently | 
gave plugs favoring 10-cent play. ' 

In towns or cities where the 
cost of newspaper or radio adver- 
tisements can not be split up be- 
tween operators, because of lack of 
co-operation, or in areas where 
neither would be practical, opera- 
tors have used on-location promo- 
tion. This does not mean, however, 
that operators who used one 
method refrained from using the 
other. Members of the Cleveland 
Phonograph Merchants' Association 
have used radio, newspapers, street- 
car cards, location posters and juke 



COME 



BICGCW SHOW 

Hortiion Hotel 

Chicago 
M«. 28 29 30 



MOA CONVENTION 



box stickers to soften opposition to 
their move to dime play. 

Promoting good will for dime 
play from within a location has 
been handled in various ways. The 
Crest Amusement Company, of 
Glendale. Calif., distributed leaf- 
lets in its locations explaining the 
need for dime play— higher cost 
of records, equipment, etc. 

Probably one of the most effec- 
tive methods of promoting public 
good will on-location was used by 
R. C. Bhickburn, head of Redwood 
Music Company. Eureka, Calif. 
Blackburn decided that the best 
way to get the reasons for dime 
play across to the public was to 
convince location owners and loca- 
tion employees that the change was 
necessar)'. Equipped with ready 
answers, Blackburn's locations 
quicklv smootiied the feathers of 
ruffled customers. 

Other methods of promoting con- 
version good will .rom within a 
location ha\e included posters, 
stickers on juke boxes, placards in 
booths, reprints of newspaper 
stories and displaj-s of EP promo- 
tion inside the dome of phono- 
graphs. 

Still another method of easing 
into dime play was that of New 
Jersey operators who experimented 
w ith two tunes for 10 cents. Col- ; 
lections climbed considerably just' 
by eliminating the nickel chutes. | 

Next Week: The third and 
final article on dime play will 
cover the various methods 
used by ojierators making con- 
versions—stepping up erjuip- ' 
ment, converting block by 
block, etc. It will blueprint 
collection patterns immedi- 
ately following conversions 
and three or four months later. 
It will also point out the types 
of locatimis most often con- 
verted first and also the rea- 
sons why some locations are 
still not converted. 



GET YOUR SHARE OF 
THE BIG PROFITS IM 

GUM 

WITH THE FAMOUS 

PACKAGE 




GUM VENDER 

This amazing vender 
ii a lure bet for big 
gum profits. A r»> 
fating merchondiis 
drum v/!th five col- 
umns vends a total 
of 93 standard nickel 
pocks. "Viiidome" 
disploy top attrocts 
sales. 



TAB 



MERCHANDISE & SUPPLIES 



MANDEll GUARANTEED' 
USED MACHINES I 



N.W. DeLuve 1( A •« CeiNft. «13.M 

N.W. s99 If Perc 7.tt 

N.W. C33 1* Perc. a.O *.Sf 

Matter 1( Bulk Pore (.H 

Master U Bulk Pore AJB 

Maslar 1( A U Bulk Perc 

Colwmbui l( Bulk *J« 

lllver Kin* It B.C. or Mtfse tM 

Silver Kini B< fM 

IxhlDH Pest Card (M«tal) 1i M 

Advance 'O U B.O «.ai 

Advance »1l Mdse I-H 

PlsSecltie Nwtt, Jvmbo awean~.V...t -** 

Pietachie Nuts. Vendor's AMx M 

Ptstactito Nwts, SheMt M 

Cashew Wtiele M 

Cashew Butts JO 

Pee nwts, Jvmbo .41 

Spanish M 

Mixed Nuts M 

AlmoMds. ^ ct^ S lbs., vec. pk. ... M 

Baby Chicks J3 

kainbow Peanuts M 

Boston Baked Beam M 

Jelly Besns J* 

Llcerlc* Lounfes .11 

Leaflets (similar »e M ft M)< 5H Ct. .M 
Asserted_Fruit Chart—, IBB ct. .... ^ 
Rain Bitt Ball Cum, M ct., IM ct^ 
170 ct., SIO ct., 3M lbs. minimum, 

praeeld, rer pound t M 

l» cl M 

Ademt Gum. all flavers, IM ct. ,, M 
Wrifllev't Cum, all ftavarsriOt (t. .M 

•eactt-Nuf, IM ct M 

Hersn«y'( Chocolsla, 30f ct I.M 

Mmimum Ordar, 35 Boaas Aseorted. 
Comeiata Una of Parts, iuppltes, ItandSf 
Olebai. Brackets. Cttarms, Svervthino 
for the operator. 

1/3 Dae«sit, Belsftce C.O.O. 



GUM VENDER 

You'll hit the jockpot 
with this lob vender. 
New "Quick Change" 
merchondise drum 
cuts servicing lime in 
haK. Ten columns for 
wide selection and] 
bigger capacity ho 
doubled and eve 
tripled sates. 




BALL 




NORTHWESTERN 

SALES AND SERVICE CO. 

MOE MANDELL 

i*t W.-36Th Sf-', New Yot1( 18. N. Y 
:10no«ft, 4-6447 



GUM VENDER 

Profit with boll gum 
through the fomowt 
Northwestern Jet. 
Vend ball gum, bait 
gum and charms, or 
copiules- 1^, or 
lOc ptay. Availoblo 
in chrome for out- 
itanding flash. 



Wift wrUm pr phomm for 
coNspfafd rfdNiMa 

THE NORTHWESTERN CORP. 

235B Eul Anulniig SIrMi, Henb, IIL 



GET ACQUAINTED WITH CHAMPION 



CHAMPION VENDORS SUPPLY 



i <2^ MAKE MORE MONEY IN VENDING! 

Read The MXhovtrd Ever/ Weefc 

For the Wfceil vending opportunity — for Hm latest prices e« 
new and used vending equipment — for every Wt of slgnlHceet 
news in your Industry. 

Enter a NiMr-SavIng SvksalpIlM Ntwl 

_ O 

^"^^Z **** coitpon and nail todfly. 

y^^J SflVBi y*« nor* Hwn 10% iMwsBtvnri pHc*. 

• n. •Illburf. 2160 rM%n»m CIikIiuuM ll Ml. ! 

th. ,\ • Y« □ PlajM iM< M Th. IHIbMrd f« ra. ,ur M $10. ■ 
IFMlf. ral.. MM i%m, (201 * 

I N«M : 

c.^ 




154 



THE BILLBOARD 



AMUSEMENT GAMES 

CommunicjHoni to 188 W. Randolph St., Chtcafo 1, III. 



MARCH 26. 



.J 



Mfrs. Ship 20 New 
Models This Year 

Output High; New Ideas Bowed; Gun 
Games Popular; 5-Balls Try Dime 

CHICAGO, March 19— More dir^tt electrical contact. Williiims 

tlian 20 new coin machine models NJanufacturing Comnany. Cenco 

have been shipped to distribulors Mannfactiiring & Sales Company, 

around the couDtry since January 1. ^ H- Keeney & Company, and 

Broken down, this includes 6 Exhibit Supply, have all, in that 

shuffle games, 3 gun games, 5 order, produced new rifle games 



2 tliis year. 
Aljout 



pinballs, 3 kiddie rides and - , ,- 

novelty games. About 20 rifle game models of 

Thus far, this year is keeping ' tj'is t>pe have lieen shipped since 



pace witlj i954's production rale, 
when 113 new models were in- 
tioduced in the 12-month period. 

Significant among the number 
of games produced tliis year is 
the continuing popularity of the 
,22 rifle game which operates on 



Coin Leaders 
Discuss Plans 
For UJA Fete 

• Continued from page 147 



these 



the initial appearance of 
games in April, 1954. 

Dime Play Nfove 
A noteworthy trend developing 
this year is llie move to tlime play 
for five-ball pin games. Sam Stem, 
Williams executive vice-president, 
expects the majority of the firm's 
five-balls to run off the production 
lines this year equipped for dime 
play, if the necessar>' co-operation 
is received from operators and 
distributors thruoul the countrv. 

Alvin Gottlieb, D. Gottlieb ik 
C" mpany, announced this week 
that the firm's new line of multiple- 
pla>er five-balls would feature 
dime pla\'. Duett, a Iwo-piayer, 
fi\e-baU set for dime play, was 
shipped to Gottlieb distributors 
this week. 

Two new coin machines now in 
production by Bally Manufactur- 
ing Company are aimed at the 
(Continued on piige 157) 



lord, Perry Lowengnih, Al Miniaci, 
Sanford j. Moore, J. P. Orleck, 
William Rabkin, Xlorris Rood and 
l^u Rosenberg. 

Also Barney Schlang, Al Schos- 
inger, Jack Semel, Al Simon, Dave 
Simon, Harry Siskind, Bob Slifer, 
Nathan Solow. Aaron Sternficid, 
Barney Tannenbaum, Isidore Usi- 
akin. Max Weiss and Jack Wilson. 

Honorary chairmen are Albert 
S. Denver, Sidney H. Levine. Jack 
J. Mitnick, Mike Munvcs, Me\er 
C. Parkoff, Harry Rosen and Barney 
Sugerman. Sugerman is chairman 
of the affair, and Nash Gordon is 
secretary. I CHrCAGO, March 19.-Bally 

Juke box and coin machine man- | Manufacturing Company an- 
tifacturers will donate equipment noimced this week the production 
to the drive, the purchase price to of Bull's-Eye, a new pistol game 
go to the fund. Window signs are designed especially for kiddies. 



Bally Bows 
Buirs-Eye, 
New Pistol 



also being prepared for local dis- 
tributors. 



Banner Completes 
New Parking Area 



PHILADELPHIA, March 19.- 
The $60,000 parking program 
launched by the Banner Specialtv . 

Company here was completed this ' the bottom oT the rabinet onto'lhe 
veek with the blacktopping of an backglass, consist of bears, buf 



The unit requires 1'.^ by 3 feet of 
floor space and has a step-up plat- 
foim that permits junior marksmen 
to take aim. 

The pistol is a "six-shooter" type, 
but the player gets 10 to 20 shots 
for a nickel. The game resets after 
10 shots, if the pla>er has scored 
a hit on each target. 

The 10 targets, reflected from 



area to accommodate 35 cars, I. H 
Kothstein, company president, an- 
nounced. 

According to Al Rodstein, vice- 
president, the 60-foot loading 
platform can handle eight trucks 
at one time. Banner purcnastnl and 
tore downi six old buildings at the 
lear of its'* property to create the 
parking area. 

Before the new parking set-up, 



faloes, moose and mountain lions. 
The targets appear at two different 
range levels. When hit, each of 
the targets falls back and disap- 
pears. 

Automatic Rating 
At the end of the game the 
player is automatically rated ac- 
cording to the number of hits he 
lias made. Ten hits scores a marks- 



Banner customers were forcefl toyman rating, 16-19 hits, a sharp- 
cruise around for space or double 1 shooter, and 20 hits, or a perfect 
piirk and risk tickets. I (Continued on page 157) 



British Kiddie Rides 
Mostly Hand Built 



STREATHAM, England. March 
19.— The majority of British kiddie 
rides are built by hand. 

Edwin Hall & Companv, one 
of the principal British kidd^ie ride 
manufacturers, slated: "We have 
not the same large prospective 
market as in America, therefore 
our machines cannot be mass 
produced— they are mostly hand 
built." 

The Hall Company has been 
manufactuiing kiddie rides for 
approximately 18 months. Tlie 
firm also makes showmen's equip- 
ment, brightly painted and more 
or less to individual requirements. 

The company's best money 
maker in England has been a ride 
called Muffin the Mule, which is 
an adaptation of an animal charac- 
ter featured on a British television 
show, a great favorite with English 



kiddies. The firm holds sole rights 
for reproducing Muffin the Mule 
as a kiddie riue. 

.Chief Models 

Other chief models produced by 
the company are Space Ship, Tug 
j Boat and Cowboy Horse. New 
models to be shown at the British 
Industries Fair are a Helicopter 
and a Trackless Railway Engine 
w hich can hold about 10 children, 
can pull trucks and could be used 
in stores. 

The Cowboy Horse unit was at 
first not so popular in England, 
but after the installation of music 
in connection with the ride it 
became an attraction. 

The company's rides are now 
in many of the main stores in 
London, and there is a waiting 
list requesting the rides, according 
to the fina. 



TRADE ABROAD 



Coin Scales 
Sole Units 
In Israel 



TEL AVIV, Israel, March 19.- 
Thc coin machine industry in 
this seven-year-old republic carries 
weight— solely coin-operated scales. 

There is not a juke box, vending 
machine or coin amusement game 
in the land. The only coin units in 
the country are 60 scales operated 
by the Mishmar Halruit Company, 
which has been in business for 
more than 50 years. 

Most of the models, of British 
and American manufacture, date 
back to the formation of the com- 
pany. The two latest models arc 
of pre-World War II make. 

Importation of parts is forbidden, 
thus forcing the operator to replace 
parts from one machine to another. 
As a result, most scales are un- 
recognizable from the originals. All 
machines must be nlaccd outside, 
(Continued on page 157) 



N. Y. License Bd. 
Vetos Baseball; 
To Reconsider 



NEW YORK, March 19.-Oper- 
ators of the several hvmdred Wil- 
hams baseball games in New York 
City got bad news from the Li- 
censing Committee Friday (18). 

A delegation from the .Associated 
Amusement Machine Operators of 
New York, consisting of Lou Rosen- 
berg, president; Ira Zuckcr, board 
member, and Ted Blatt, counsel, 
was told that the game, in its pres- 
ent form, could not be licensed. 

Ho\\e\er, the coin delegation 
was told it could resubmit the ma- 
chine Monday (21). Objection was 
that the cumulali\e effect in scor- 
hig could make it adaptable as a 
gambling device. The unit to be re- 
submitted will have the cumulator 
elminated. 



I. E. C. Steps 
Up Run on 
Monkey Climb 

AURORA. III., March 19.-The 
Industrial Engineering Company 
announced this week it had leased 
additional floor space and was step- 
ping up producticm on its new 
game, Slonkey Climb. 

John Randcll, president of the 
firm, said that company repre- 
sentatives were giving operators 
demonstrations of the game in their 
home areas. 

Industrial has been in the 
process of development and experi- 
mentation as well as field testing 
during the past year, and has had 
Monkey Climb in only limited pro- 
ducti(m since the first of the year. 
Game Features 

Monkey CHimb features life- 
like monkcx s twisting, turning and 
climbing up and down trees, at- 
tempting to beat an automatic 
"Champ"' monkey to the top. The 
monkeys climb or descend accord- 
ing to how skillfully the player 
operates a plunger, which in turn 
operates a ball in a moving track. 

The g.une is designed especially 
for what Randell ealls "the higher 
class, previously unsecurable loca- 
tion." 

"Our wliole thinking has been 
along these lines," Randell said. 
"Now it is starting to pay off as 
we are getting that type location." 

The company plans to display 
the Monkey Climb vmit at the Ho- 
tel Slierman, Chicago, March 28 
thru 3a 



CHANGE SERVICE 



Handy Nickels, Dimei: 
Up Takes, Good WiH 



ST. LOUIS, March l9.-One of 
the swiftest methods of building 
good will w ith location owners and 
retaitiing amusement game spots 
over a period of years, is high- 
speed "change ser\ice," according 
to Ted Wortman, head of Plaza 
Amusement Company here. 

Plaza has built up one of Mis- 
souri's largest amusement game 
operations on the strength of 
"extra service to the customer," 
and currently has spotted upward 
of 700 games thm the city and its 
suburbs. Included are all varieties 
of amusement games, from shuffle 
bowlers and shufflehoard games 
thm five-ball pin games and gen- 
eral novelties. 

Shortly after founding Plaza 
Amusement ("ompany, W'orhnan 
resolved to see to it that no loca- 
tion owner would run out of nick- 
els during the busy late evening, 
when, nonnally, play is at its 
height. 

Consequently, whenever he set 
up a new location, he invited the 
location owner to ask for all the 
nickels he could use from the serv- 
iceman or mechanic visiting the 
location and in addition, to take 
advantage of "change service." 

Under the latter plan, any co- 
operating location owner, when he 
sees a paucity of nickels develop- 
ing, needs only to dial the Plaza 
number, whereupon a supply of 



TOLL-TV 



Coin Video 
Idea Stirs 
Film Group 

ATLANTA, March I9.-A for- 
mer president of the Theater Own- 
ers of America, Alfred Starr, of 
Nashville, told a group of 70 Geor- 
gia. Florida and Alabama theater 
owners here to fight coin-operated 
TV. He is chairman of the Toll- 
TV Committee which is opposing 
pay-as-> ou-see television. 

Starr warned that if the Federal 
Communications Commission gives 
the nod to coin TV, it might put 
the nation's theaters out of busi- 
ness quickly. He opined that if it 
were sanctioned, it would lead to 
general toll-TV. Competition, he 
said, would force all stations to 
adopt this system and bring an end 
to siKinsored programs. 

Coin-operated, or subscription 
T\', acc-ording to claims by their 
backers, would let viewers see first- 
run films, sporting events, Broad- 
way musicals and other special 
programs. 



nickels and dimes is rushed t 
him. This is true of any iu 
the night or day. | 

Change service requests 
ually diminish in every case, ; 
man has found, as barn 
restaurant owners and otfai 
trained to lay in a su[j 
nickels. Most location ownea 
found, grow a bit apologeti 
continuously requesting t 
service. ■ J 

Another factor which 
rates heavily in tJie actiw 
schedule required for operat 
string of amusement games, 
the Plaza banner, is constai 
tion. 

Every game operates in 
cation only for a maximum 
predetermined on the basis 
experience. Even tho pr 
may look golden for leav 
place for another month or 
removed and relocated w\ 
proper date comes up. The 
suit is a bit more in the 
haulage expense, but cert 
far better over-all profit 



Duelte New 
Two-Player 
Gottlieb Pin 



CHICAGO, March 19. 
a new two-player five-bi 
was shipped to distribi 
week by D. Gottlieb & 

Duette is the second of 
of "new look" mulliple-pl; 
ball games to be produce 
firm. The initial mnltipl 
Super Jumbo, which pern 
four players to compete- 
game, was shipped late in 
ber. 

In the Duette game, eai 
shoots a ball in turn and 
scores are registered on 
reels on the backglass. 

Score features on the 
including roll-over butti 
tacts, and ball-bumpers, ' 
bonus score. This score 
by tlie player when he lai 
in a large center bonus 
the hole is made when 1 
player gets 10 times the 
cated on a row of hght 
bers below the hole. Th 
bers range from 10 to 29. 

Other game features 
button-operated ball flipi 
bottom of the pla>'field w 
balls back up the plij 
added action. If the 
(Continued on 



Cincy Council Kills 
Pin Ball Proposals 



CINCINN.\TI. March 19.-The 
City Council this week tumetl 
down a proposal to outlaw pinball 
games and defeated an ortfinancc 
to tighten licensing regulations 
which would have virtually banned 
the games. 

An ordinance by V'ice Mayor 
Dorothy Dolbey to prohibit any 
coin-operated machines that could 
be adapted for illegal use was 
rejected by a 7-2 vote. A com- 
panion ordinance for repeal of 
pinball licensing was also rejected, 
and finally, a compromise ordi- 
nance that would modify regula- 
tions was defeated by a 5-4 vote. 

Mayor Carl W. Rich, law 
committee chairman, advised that 
no action be taken on pinball 
licensing changes imtil ailer a 
final decision by the courts as to 
legalit>' of the games. 

Await Court Ruling 

Councilman Al Jordan agreed 
vkith Mayor Rich that the council 



should await a final 
of the legality of pinq 
added he was against a 
diem for economic reasoi| 

Jordan said a ban on I 
would put out of 
number of small busii 
were just able to get byl 
help of pinball revenue.^ 

The compromiser 
would have virtually 

Einball operations. It 
anned games that 
more U»an one c-oin per i 
ball games, games that] 
building attachments 
free games, and any equ; 
electrical or mechanic 
ments that took away 
the player. 

A master commission 
finding that city pinball 
"gambling devices" w 
last week by the Firt 
Court of Appeals. Th« 
(Continued on ] 



Copyrignleo it: 



il 



MARCH 26. 1955 



THE ■O.i.BOAkO' 



COIN MACHINES 



155 



THE BILLBOARD INDEX 



ADVERTISED USED 
MACHINE PRICES 



AMUSEMENT GAMES 



luw of Itue ol Itwi ol liwe et 

Mar. 19 Mir. 12 Mv. S Feb. Zt 

: (UnJUtf) $49-50 50.00 $25.00 50.00 H9.50 50.00 «9J0 50.0C 

SUr (G«ttlitfe} 9930 99.50 99.5O 9930 

5Uf Ruebill (WillUmil. 325.00 325.00 323.00 375.00 

V t N«y bO.OO 95.00(2) 

Mtic City CUly) 95.00 114.00 95.00 110 00 95.00 100.00 95.00 

115.00U) H5.00<2) 115.00(3) 100.00(2) 

125.W UOM Z2S.00 130.00 125 00 130.00 U5.00(Z) 

125.00 1304)0 



Ctiicavo Coin).. 



ketlMll (dtKO) 

Ce«c«) , 



ch CM (Mir).. 



Sktes (United) 

(William] 

I Citamp (GMtllril).. 

LigMi CBillr) 

rt Spot (Ballyl 

ilo Bill (Gottlreb) 



(n (Bally)...., 

< Dtit 

hiand (Bally)., 



IWUi) 

Derbr (William),. 
21 



' BucMI (Williams).. 
Staff le 

I (Sall)r).!l!!!I! 



I Power (Geflca).., 

•enca) , 

(tar CUqited) 

n ((^ottlMb)., 

(WlliUB) , 

I (Sallr] , 



I Nawrt.... 
I (Eihlkii).. 
> (Bally).. 



|(UiilUll 



iRtin (Catlltebl., 



I (Oiicafo Cwn>. . 
mt (Gottlteb).... 



jUaitedl 

(ICcc«wy). . 



145.00 IW.OO 


195.00 


95.00 145.00 


145.00 195.00 






175.00 195.00 










200.K 


225.00 350.00 


225 00 


225.00 300.00 


235.00 325. OC 


240.00 250.00 


240.00 


265.00 270.00 


265.00 270.00 


265.00 274 00 


250.00(2) 


275.00(5) 


275.00(4) 


275.00OI 


260.00 265.00 


285.00 


ISSOO 


285.00 


275.00(4) 








28S.O0 






205.00 


190.00 205.00 


210.00 220.00 


210.00 220.00 


IIO.OOU) 


210.00 


225.O0<4) 


225.00(4) 


215.00 


2U.00(2) 






22S.0O(]) 


225.00(2) 








S430 


84.50 


8430 












i9o!oo 






*>S» 


49.50 


49.50 


49.50 




69.50 


69.50 


69.50 


5».50 


59.50 


59.50 


5930 


92.50 


50.00 










85 00 






59.50 


59!50 


5930 




165.00(2) 


165.00(2) 


165.00 185.00 




185.00 


185 00 






79.50 


79.50 


79.50 




24.00 






75.D0U) K.OO 


60.00 75.00(2) 


55.00 75.00(3) 


75 00(4) 80.00 


95.00 


80.00 85.00 


80.00 95.00 


85.00 95.00 




95.00 






ISO.OO 175.00 


150.00 175.00 


150.00 175.00 


ISO.OO 175.00 


275.00 


275.00 


m.x 


275.00 




95.00 










150.00 




325 00 




175.M 325.00 


175J» 325.01. 




59.50 


59.50 


5930 










265.00 


265.00 


27500 


275.00 285.00 


295.00(4) 


275.00(2) 


295.00(3) 


295.00(3) 




295.00(3) 






SO.OO 








65.00 


65.00 


65.00 87.00 




49.50 


49.50 


4930 


4930 


59.50 75.00 


59J0 75.00 


5930 


5930 




35.00 


SO.OO 


50.00 


9930 


79JO 99.50 


nH) 9930 


njO 99.50 


59.50 


5930 


5930 


5930 


U5.00 


135.00(2) 


135.00 


135.00 


150.00(31 


150.00 165.00 


150.00(2) 


150.00(2) 


175.0(K2) 




155.00 


155.00 






175.00(2) 


175.00(21 


85.00 99.50 


85.00 99,50 


99.50 


99 JO 


49.50 


49.50 


49.50 


4930 




59 JO 


5930 


5930 






170J» 






IS.0O 








95.00 


95.00 




315.00 


235.00 315.00 


275.00 315.00 


245.00 275.00 








315.00 


355.00 


295.00 325.00 


295.00 315.00 


295.00 350.00 




355.00 


355.00 


355.00 


7S.0O 


75.00 


75.00(2) 


75.00(2) 


332.M 


325.00 


345.00 


345.00(2) 


345.00(21 


335.00(2) 


350.00(2) 


350.00(3) 


350.00 


345.00(2) 








350.00 








49J0 109.50 


109.50 


10930 




39.00 






300.00 


285.00 


300.00(2> 


300 00(2) 


310.00(3) 


300.00(3) 


310.00 315.00 


315.00(2) 


325 00 


310.00(2) 


325.00 335.00 


325.00(2) 




315.00 325.00 






75.00 




75.00 


75.00 




54.50 


54.50 


5430 




50.00 








24 00 






89.50 


89.50 


89.50 


89.50 


79 50 


29.00 75.00 


75.00 79.50 


75.00 7930 




79.50 






12!.00 


89.00 


125.00 130 00 




ao.oo 




80.00 


80.00 








35.00 




35.00 






59J0 


59.50 


5930 


5930 



fE HAVE LOST OUR LEASE 

\ dispose of 100 of the best Arcade Pieces on the market 
\pril 25th. Can be Inspected in operation at Queen 
^ter Arcade, 1503 Elm St., Dallas, Texas. 

for solo Two Complete Road Arcades. Full details 
jlshed'on request. 

Coitract 

rALBOX DISTRIBUTING CO. 

Diaribvtort BaUy Un4 fxhibit PrerflKfs 

km STUKT DAUAS l*. TEXAS 

Plmi.: VicfM U7I 



Issue of 
Mjf. 19 

Maryland (WlliaiKll 69.50 

Mnko (UiDUO) 345.00 

NCVMU {Ufll(«d) 

NljgvB 

Nifty (WII)janK) 

NiM SllUrs 

OkiafMXSia (Unilnf) 6930 

PlIlsMfK 

Palm B«Kh (Ba)ly) 115.00 124.00 

125.00(4) 

Palm Sfw.-igs (Bally) 31O.0&(2) 

325.0013) 

Paradise (United) 49.50 

Paral/oopef 

Pennanl Baselull (Witllajns}. 

PIflCh Hitter (United) 5930 

Pinky (Williams) 79.50 

Poker Face. .*.!.!!!!!!!!!! 135.00 
Quartertack (HVtlfiaisIS) 75.00 

Rio (Uiilted) 225.00 275-00 

BiXideexio (United) 49.50 

Saddle & Turf (Evans) 

Saddle & Tiirf, Club Model 

lErantl 275.90 325.00 

Samba (Cxhilsit) 49.50 

Screamo 125.00 

Screwtall ((;enco) 49.50 

Set S)wt BasketlMll, 2 ptayae 

snoot the Hooil 50.00 

SniMr Bolt 

Silver Skates ........,,*«. 

Sinwiire 450.00 

Ski Way 

SIngfcst « 

Sotfth Pacific (Geiice) 5430 

Special Entry (Bally) 

Spot-Lite (Bally) 60 CO •>9.C0 

75.CD 85 0CI2) 
93.00 ICC.OO 

Stars (United) 

Snti9oIe Bonle 

Summertime ((tilted) 49.50 

Sumnine Part (Sally) 

Super World Serict 

(Williams) 

SiMf Club (Baily) 350.00 365.00 

37^00(3) 

Tahiti 

Tampico (United) 6930 

Texas LeagiMr (Keeney) 

Threc.or-a-Kind 18.50 

Thunderbird 175.00 

Times Soure 

Trinidad (Chicaqo Coin) 49.50 

Tmpics 14930 175.00 

225.00 

Ttienty Grand 

Varieties 495.00 

Wauh Wi Line 

Yadit Club (BiJIy) 125.00(2) 

135.00 145.00 
150.00 155.00 
160.00 175.00 



Isme of 
Mar. 12 

6930 
345.00(2) 
375.00(2) 

39.00 



95.00 
6930 



90.00 115.00 
125.00(6) 
285 00 
310.00(4) 
325.00(3) 
49,50 
24 00 

59 50 
79.50 



215.00 225.00 
275.00 
49.50 



275.00 325.00 
4930 



Issiie of 
March 5 
69.50 
325.00 345.00 



79.50 
125.00 



125.0(X3) 
310.00 320.00 
325.0<X4) 

4930 

215.00 
59.50 
79.50 

135.00 

75.00 

275.00 

4930 

175.00 275.80 
295.00 

325.00 
49.50 



Issue of 
Feb. 26 
6930 
295.00 345.00 
345.00 375.00 

7930 



95.00 115.00 
125.00(31 
310.00 320.00 
325.00(4) 



49.50 

215.00 
59.50 
79.50 



75.00 
275.00 
4930 
175.00 295.00 



250.00 
4930 



54.QO 
450.00 
135.00 

5430 
49.50 

60.00 65.00(2) 
69.50 70.00 

75.00 85.00(2) 
95.00 
65.00 
95.00 



475.00 

7;.oe 

S4.S0 
4930 

55.00 60.00 
65.00 70.00 
15.00 90.00(2) 
100.00 
65.00 

49.50 
50.00 



175.00 
475.00 



54.50 
49.50 
60.00 65.00 
70.00 75.00 
95.00(2) 
100.00 
65.00 



95.00 

335.00 
350.00(3) 
375.00(3) 

175.00 195.00 
69.50 
69.50 
18.50 



49 50 
175.00(3) 
225.00 
49.50 

515.00 525.00 

55.00 
125.00(2) 
135.00(2) 
145.00(2) 
150.00 160.00 
175.00 



350.00 370.00 
375.00(3) 



69.50 
69.50 
18.50 

75.00 
49.50 
149.50 175 00 
195.00 225.00 
75.00 

525.00 
550.00(2) 
55.00 
125.00 
135.00(2) 
145 00 150 00 
160.00(2) 
175.00 



65.00 



65.00 



THE MA/fKET PI ACE 

for the 

COIH MACHINE INOUSTRlL 



49.50 
50-00 



350.00 370.00 
375.00(3) 
365.00 



69.50 
6930 
18.S0 



49.50 
14930 175.00 
ZZ5.00 



510.00 525.00 
550.00 
55.00 

m.oo 

135-00(2) 
I4S.00 150.00 
160.00(2) 
175.00 

65.00 



Halley Leaves on 
Inspection Tour 

NEW YORK, March 19.-Wil- 
liam J. Halley, president of the P. 
Lorillard Company, left Monday 
(14) for Richmonti, Va.; Danville, 
\'a., and Greensboro, N. C. on • 
.survey of the company's branch 
plants. 

This is the se(X)nd leg of his 
25th annual plant tour. He had 
also visited plants at Louisville and 
Lexington, Ky., tliis year. Halley 
will inspecrt the cigar plant at 
Kichmond, the leaf plant at Dan- 
^'il)e and the plant under construc- 
tion at Greensboro, 



Paul Price Ready 
On Whistle Charm 

NEW YORK. March 19.-Tlie 
Paul A, Price Company this week 
went into production on its poUce 
whistle, with first shipments to go 
out soon after April 1. 

The charms are designed for 
either 1-cent or capsule sales. Con- 
struction is interlocking tongue and 
groove. The item is available in 
■A varietv of colors. 



C 0 ME 




FOR SALE 

Skill-Pool, All-St»r. Happy -Co- Luc^kr. 
Happy Days, Quartcttn, two Spot 
Bowler». Four Morsvmen, Trjp1«t«, Rom 
Bawl. uiDt>« Trott«r. MltiEtrel Mad, Joker, 

CtllnBtOwii, two IIOIK KOnXit, FouT 
Corncn, Whix Kid«, Twenty Grand, 
Domlnor: overbauled. cleaned and ready 
to CO- $40 each aUtKly or SZS each for 
the lot. Buy or trade for RiHe Gal* 
leHe« or PhitBdelphla SltM-Rall. 

FUNLAND, rortc Beach, Maine. 



ADVfRTJSfNG 

■ ★ 



ADVERTISING RATES 



REeUUUt CUSSiriED A0S 

Set in utual wenl-ad ityle, ane para- 
graph, no display* Fint Una >at In 
regular S pt. capa. 

KATE: 15* a woni — Minimum $3.00. 
CASH WITH OROCR 



NSPUT c\mm m 

Set in larcer trp« (up to 14 pt.l and 
diaplarod to bett advintaf*. He lUn- 
tratiena or cuts per ntl tied. 
RATE: (1.00 a line— $14.00 par biclb 
CASH WITH OBDCt 
Mioaa Crc«t hai been oataMlsbad. 



IMPORTANT INFOfiMATION 

tn determining colt of rogutar Claaiificd 
Ad be (ure to count your namo and 
addreii when coMputing coat of ad. 
When Ufing a Box Numbor In C«r« of 
The Birtboard allow tof < addlHonal 
wordc 

On Box Nunib«v Ada a tpoclal aarvica 
charge of 2S« p*r itiMftlen Is lade tor 
, ha*dling rcpUut* 



ADDRESS AU OftDIlS AND INQUIRIIS TOt 
THI BiUBOAftD PUUiSHINO CO., 3160 PATTIRSON ST.. aNCINNATl 23, OHIO 



Business Opportunities 



COIN RADIOS AND TELEVISION— BUY 
direct from muiuiacturer and aave- steel 
cabinet, modera desUn, coin rejectori 
write for prlc«a amd full itory. Coin Kadlo 

. ..r. ... 



& Televts^a Corp.. iWA Dune St., 
York city. 



FOR SALE AT DISTRIBUTORS' COST— 
Buckle y's "KiMtranie Pointmakers," 
brand new, in original crates, never un- 
crated. Box M-ltS, c/o Billboard, Cincia- 
nati 2S, Ohio. 



rOR SALE OR RENT— GREVHOl'ND IN- 
door BaKCball Game, Scientific Skeeballe. 
Star, 1510 Surf Ave, Coney Uland. N. V. 
KS. 2.9210. 2925. 



.NKW COIN MACHINES— GILLETTE BLUE 
Blade. Tiasueii, Ball Point Pen, ID or 
mor«. S1900. Write Standard Mff.. Hubbard 
Wood*. 111. 



VENDING MACHINES 

TliMues, Sanitary Napkina, CoameUea. Clga- 
rtittit. Candy, et«. Simple, practical, low 
coit veiidLn.1 machloes deslfned and pro- 
duced for any purpose. 



Help Wanted 



PROMOTIONAL FRANCHISE ME.N— NEW 
exclusive name brand deal. Non-vcndlnc 
Writr to Box 31. St. LouU Park Branch, 
Minneapolis. Mln.M, " " 



BINGO AND SHUFFLE ME- 



Parts, Supplies & Services 

CLIP AND SAVE THIS AD! OPKRATF. 

Acorn Ven<k>rsT S10.M center i^irUixs 
(DMially 40« ea.>; our price only 2»< ea ; 
UC p«r IM postoaid. Lay in a year's supply 
at Oils low prW. Due DlKrlbuUio. 
KUIao OA.. Coluubiu U, Olii*. 



COINOPERATBD TIM EES— ELECTRONIC. 

antoniatic; no buttons to puafa or mechani- 
cal lever to wind; adaptable tor television, 
waahin< machinea, dryers, radio*, hair 
dryen, Iroiiers, typewriters, aewUiK tna- 
chlnes. etc. WrIU for prtceo. Coin Radio 
Co.. IWA Duane SL. New York City. ap9 



DRKSS UP YOUR WURLITZER 1015— 
Cloolnc out Ambaaaadoir KlLa, $M coia- 
plele: Arches, only tS.SO. Few loft. Box 
13. Topeka. Kar 



FAST COIN WRAPPER— .NEW PATENTED 
principle. Wrap your coins 3 to S tlmos 
faster with Coin-Scoop Kit. No tumble. No 
tumble. Honey back suaranteo. Cola- 
Scoop, 100 wrappera. (aii|«( Inatructiona, 
•t.M postpaid. Coln-Sooop. Eaicott City, 
Md. mhift 



LF.AF BRAND BALL GUM- 2Sf; 200 LB.S. 

or more prepaid; K Atlas Bantam*, it 
merchandise perfect; 509^ deposit, 

balance c.o.d. Devlcoa Novelty. BOS MIL 
waukee Ave , ChKaCo 22. III. SEeley 8^133. 



STAMP rOUJERS DIRECT FROM MANIJ. 

facturcr: unlimited quxntltlei. Immediate 
delivery. Write for pHces. V**dci> Sain* Co., 
SIM Market St., PtulatlelphU 3, Fa. LOcust 
7.1448. eh-mliM 



Used Coin-Operated 
Equipment 



A-l CIOARETTB AND CANDY HIACHINES 
•3S and up. Other veadinji aaafltUnes, K 
up. What have you to soli? 

MACK H. POSTEL 
M92 Milwaukee Ave. Chica«o II, ML 



CIGARETTE MACHINES — DU GRKNIER 7 
col. S, M5; 7 coi. V, »50; » COl. W, fSS; 
Rowe imperial, « col.. % col., 190: 

Uncedapak E. 8 col,, B snd 9 col.. t55 

Quarter oj»#ratlon, refmlshed, ready tor 
location. One- third deposit reaulred with 
order, balance co.d. Contral Vending Ma- 
chine Service Co.. 3«67 Parrb* Bl.. Fbila- 
delphia. Pa. EVergrecn S-4244. ch 



CIGARETTE MACHINES — REAL LOW 
priocfl DuGrenier 7 eol.: Uneoda, 6 col.; 
Rowc, 8 ooi. quarter operation ; candy 
machiitea, U Select It. 74 ban DuGrenUr. 72 
bar, all machines tn eoeH. c:oakio ma- 
chines, SlO each. Harris Vosd, VU N. Paik 
Ave.. PbUMMffUa, 



FOR SALE — TEN SUPER-VEND MA- 
chlrws, 3 selection, tOOO cup capaclLy, 
with coin chanjCATx, Excellent condition. 
Used only six months. Price, SllO. Writ* 
B Studtmana, South Fifth St., Cheatorto*. 
Ind. 



FOR SALE— tfSED PIN8ALLS OF AU, 
types and Froe Play Consoles; Coney 
Island. »3S; Skipper SkDl Game, like new. 

J2Si WurllUer 1015. ISO; AMI Model C. 
165. Both music in nlc« stiape; wUl bur 
standard Draw BeliA. Frank GuerrlnL 
Burnham. Pa, mhK 



POKERINO — COMPLETELY RBFINISIIED 
and rrbutlt: fine condition, all new con- 
tacU- James Travis. Box 106. HlUviUe, N. J. 
Telephone 10S7-J. ap» 



SKEE-BALL AU.EYS FOR SALE — 

condition: b<^ offer. Jack Zakln, 
75lh Rd., Flu9hin( 67. N. V. 



2 SANDWICH MACHINES. FRBSHWAY 
refrlierated, S200 ea. In cood condition. 
VendomaUc. 1637 S. La CieneKx Blvd.. \m» 
Anxeles, Calif. apl 



30 U AND V BUI-K VENDING MACHINES. 

Like new. se.90 ea<4t. 1/3 down, bal. 
c.o.d. Eddie's WholesAlo Co., 400 Cotton- 
wood, Ellta. Kan. 



300 VICTOR "V" REBUILT If BALL GUM 
& Charm vendora. Oaaa flobei, Sldmor 
wheels. S8.W each; one or all. Adair Co., 
6900 Roosevelt. Oak Park. lU. 



Wanted to Buy 



CIGARETTE, CANDY AND OTHER VENO- 
inf machines; clve fall description and 
lowest prices. Box 673. The BlUboard. Cbl- 



KWIK KAFE CUBS. GIVE FULL DB- 

scrlpilon and prioe, Coffeo-Break Sorr- 
ier, l(U7 S. La Ctenega Blvd.. 1am Anxeteo, 



MACHINES WANTED — WE BUY AU, 
typ«9 of Vending Equipment and Counter 
Gamee. Write, describing machines and 
xlvtng us your "Rock-Bottom" price. Rake, 
S09.C Spring Garden St.. Philadelphia 23, 

Pa^ ch 

victoR TOPPERS WA^^TEO— A.NY QUAN- 
Ulyi gtva fuU OotAUa. Box M-llK. c.'o 
Bmbokrd. ClnelnnaU M. O. 



_ USfD ftCCOBDS— WE PAY lU 

In lots oC 300 BP to M,000. 1&« roe* !■ 
o-k. liead c.o.d or writ* Amity Spodall/. 
•U So. lUIa. SlMk raUib it. bUI 



156 COIN MACHINES 



THE BILLBOARD 



MARCH 26. 1955 



1 


SACRIFICE 


F. L. Mautz, K. & M. 
Co-Partner, Dead 

-SYRACUSE. March 19.-Fred- 
evick L. Mautz, one of the 
partners of, the K. and M. Com- 
pany, vendin g and amusement 
game firm here, is dead. 

Business of the eompany is now 
heing transacted from tiic residence 
of Cliarles Keppler. other partner 
in the firm. Keppler's address is 
340 Roxford Road South, Syracuse. 


FOR Selling Organizations 
OR Estabfish«<f 
Operators 

vendor with napkin holdcra IJ 
Set up tn c«f«s. Uiverna, ^ Hm M 
diners, etc. Sturdy: non- / l^i / 
cleirtric. Real money-maker! 1_K 
Clow - out opportunll.v! 
1^ Reg. MUlnc price S39.9S M 
WhUe they !>■(. 100 or ^S-VU 
more, f.o.b. Chica|i>— -J tk 

ONLY M. 

Comes with EXTRA Laminated Front to 
convert, operate a« Fortune Machine <in- 
Mead of "ig-*). Tickets available — 500 
(or 3S<- 

COPPERITE, INC. 

74 W. Wa»hln*ton St. (Dept. 1S> 
Chic*te 3, III. 


Admmm of avtry kind 
EnderM Th« Billboard M a 

TOP SCLUNO FOftCi 



30 years ago 

20 years ago 

10 yeors ago 

and now 
• 

Then and Now. . . the 
World's Largest Distributors! 

Throughout these years, many hundreds oi 
operators have been our friends. 

As then and now. Southern Automatic offers 
the same co-operation to all operators. 

We have to offer: 

* splendid products of the 
top manufacturers 

* service at its best 

* financial arrangements to suit 
all operators' needs 

To the best of our ability, we will continue 
to assist our operator friends. 

Our sincere best wishes to you all 

SOUTHERN AUTOMATIC 
MUSIC CO., Inc. 

Distributors of 

JUKE BOXES 

LOUISVILLE, KY. • CINCINNATI, OHIO 
LEXINGTON, KY. • INDIANAPOLIS, IND. 



WE'RE BUYING HIGH! 

WANT VarictY, Frollct. Bright Spots, Showboalk, Lata 

*CALL ASCME— BE 5-6770 

y^£ CARPy ^ ^* Bingos and Shuffle 

*CALL ASCME— BE 5-6770 

COMPUrilr SHOPPCO-QUICK DIUVIRY 

NOTICE 



WANT TO BUY . . WANT TO SELL . . . WANT TO TKADEI 
6et th» lowdown on the "hottest" txchantas In the coin machine busin' 
CALL or WHITE for Our now FRCC MAIL1NO SERVICII 
6er9*out FREE vet-acquainted GIFT to qualified optralera. 
^ LET'S HEAR FROM VOUNI 



*(ASCME) 

ALL STATE COIN MACHINE EXCHANGE 

1117 N. W»ll<rn «y«. • Ckkag. 47, lllln.li • •Elmant 5-«77a 



THl BlUBOARD INDEX 



ADVERTISED USED 
MACHINE PRICES 



ARCADE EQUIPMENT 

Equipment and prices listed below are taken from advcrtiKemcnti in The Billboard 
Issues at indicated below. All advertised used machines and prices are listed. Where more 
ihan one firm aOvertlMd the same equipment ai the lamc price, rrequeni.-y with which 'be 
price occurred is Indlcaled In parentheses. Where quaniily discounts are advertised, as in 
the case of bulk venders, only the tingle machine price is listed. Any price obviously 
depends on condition of the equipment, age, time on ktcatloti, territory and other 
related factors. 



Mif. 19 

AB1 Challenger $20.00 75 00 

Art Show 

Barrel RoM (JtMiiigs) 

BMeball (Scientific) 79,50 

Basketlutl (Scltntilic) 

Bat-l Score (Evsnt) 125 00 175.00 

Bat-a-Score Sr 

Best Hand 

Big Inning IBallT) 125.00 ISO OO 

Big Lftgw (Williams) 395.00 

Big Top 395 00 

Carnival Kirie Cjllery 

(UmlMl> 

Carnival Gun (United) 364.50 

395.00<2] 

Chickrn Sam iSeehwrg) 99.50 

Coon Gun (Seeturq) 

Coon Hunt (Seetwrg) 179.50 235,00 

Dale Gun CEihibit) 50-00 65.00(2) 

Derby. 4 CChi Coin).. , 195.00 
DrivemUtile (Muincope). . .. 150.00 165 00 
Duck Hynter 20 00 

Flath Kocker (Coinei) 75.00 

Flying Saucer (UuieKope),. 149-50 
Fosleaie (Exhibit) 

Gulee (Chicago Ceia) 95.00 99.50 

100.00 

Grippn , 

Gun Club 

Heavy Hitter (Bally) 40.00 

Hi-Ball (Exhibit) 75 00 

Hockey IChicaQO Coin) 7S.C0 

Hockey Game (EihibiU 

Home ftun, 6 player 

(Chieagc Coin) 195 00 

iet Gun (Ethibit) 115 00 135 00 

145,00 

>l FighlM (Williams) 285,00 

Jungle Gun (United) 295 OO 365 DO 

Kkker & Cautier 49.50 

Mercury Counter Gripptr.... 20.00 

Metal Typer (Harard) 150 00 

Metal Typer (Staidartf) 275.00 

Midget Mtrvles 

Midget Skee Sail 

(Chicago Coin) 155 00 

Niffhl Fighter (Ceocol 150.00 

Pee Wee IGento) 20.00 

Pholomaiic (Muto^ope) 350,00 

545.0O<late) 

Pblel Pete (Chicago Coin)... 65.00 99.50 

PiUh 'Em & Bat Em 

Ray Gvfl (Seeburg) 75.00 

Rifli Gallery (Cenco) 325.00<4> 

335-00 345.00 
350 00 365.00 
375.00 

Round the World Tralntf.... 

Set Shot Basketball 345.00 

ShoUer £*cmet 24,50 

Shoot the Bear (Seeburg), ,.. 129,50 
150.00(2) 
175.00 

Shl|>nun Art ShM 35.00 49.50 

Shoo4ing Gallery (Exhibit).,. 195,00(2) 
240.0G 
245,00(2) 
275,00 285.00 

Sth«r Bullets 

Silver Chest (Genco) 

Sn Shooter tExhibiO 95.00 125.00 

Skee Ball (G»nco) 

Skee Ball (Wurlitm) 150,00 

Ski Ball IGenco).. 

Skill Gun (ABT) 20.00 

Skill Pool 

Sky Fighter (Mutncopc). ... 145.00 

Shy Gunner CGe-Ko) 135 00 150.00 

195,00 

Space Gun (Exhibit) 95 00 125 00 

Sporlland lExhibll) 325.00 

Star Ser.et (Williams) 89.50 

Star Shooting Gallery 

(Eihlbtl) 300.00 325,00 

Super Jet Fighter (Wlilianti}. 

Telegalz 110.00 

115.00(21 

3-D Theater 199-50 

Three Way Gripper (GotUieU 20.00 
13-Way Alhletic Sc2le 
(Mercury) 

Undersea Raider 125,00 

voice -e-Crafih (Mulmcopt).. 395.00 49500 

Wimrd 5c 2D.00 

You Shool 345 00 

Zipper (Blinki) 39.50 



lime ot 
Mar. 12 
S20.00 25.00 
7500 



79.50 
125.00 175.00 

19.00 

150.00 
395,00 
475.00 



385 00 
395. 00(21 

99.50 
295 00 
235.00 250.00 



Mar. 5 
S20.0C 25,00 



7930 
145.00 173. 00 



145.00 150-00 
395,00 



365.00 
S95,0042) 



69.50 
195.00 
165.00 



75O0 
149.50 



49.50 95.00 
99 50 
19.00 



195,00 

]25.0OI2l 
135,00 145 00 
285.00 
295.00 350.00 
365 00 
49. 5C 



20-00 



20.00 
545 O0:iate) 



75-OC 
325.00(21 
345.00 350 00 
365.00 375-00 



24.50 

150.0012) 
160.00 175 00 

49-50 
195.00 

250.00<2t 
265.00 

285.00421 
365-00 

95 00 

95.00 100. 00 



195.00 
20.00 
47 OG 

14500 
125.00 135.00 

195,00 



125.00 



100.00 
115.00(2) 
199.50 
18.50 



125-00 
495.00 

18.50 
345.00 
20.00 39.50 



199-50 
18.50 



125.00 
495,00(2} 

1850 
345.00 
39.50 



Feb. it 

S20.00 75.0t 



I75.0t 
125.01 



HMt A STEADY INCOME 

OPERATE 
100% LEGAL 

STANDARD 
METAL 
TYPERS 

NEW A USED 

High qvalttY. 
ftraighf discs, 
packad 100 ta a r«R 
Complat* 
■in* of pai^- 

WRITE FOR PRICES 



STAWARD MEIil UKII CO. 

1318 N. W«t.ni Chkaia 22, 




SO OQ 65.00 S0.00<2) bi.OH 



OT 50 
195.00 
165.00 



7500 
149.50 



95.00 99.50 
100.00 



5500 
75.00 

»00 

195 00(21 

125.00(2) 
14500 
295.00 295 00 
295.00 365 00 



150.00 
MSJIC 



995.00 

99.50 

235 OO 250 00 

390O 65.00 
OTJO 95.00 
195.0C 
165.00 



55.00 75.00 
149 50 
95 00 



WELCOME, M. 0. A. 



WANT TO BUY! 

will PAY TOP $ 
-CASH or TRADE 

DAISY MAT - HAWAIIAN BEAUl 
—GREEN PASTURES-POKEI FAC^ 
OUEEN OF HEADTS-HAPPY DAI 
- GUYS-DOUS - GUANO SlAMj 
FlYING HIGH-FOU* STARS '~ 
ONATION - CROSS ROADS — Wl 
WEST-GLOBE IROTIER-AU-STl 
BASXETBAtl. 



-CO; 



WRtTE-Wllii-rHONCI 



- NATIOJV'AL - , 

C4>ia Marhiae Kxrhaag 

1411-13 Div«n«y Blvd. ChicjfE 
Rb«fle: BUckinch.iw 1.64M | 



s'^nOOSE COIN B 

AND co; 



49 50 



175.00 

155 DO 

20 00 
545-0O(laie) 
595.00 
65.00 9930 

145.00 

75-00 
325-00(2) 
345-00(2) 
350.00 365.00 
375.00 
345.00 



24.50 
125.00 129 50 
1S0-0OC2) 
160.00 175.00 
49-50 
195.00 255.00 
265.00 
285,00121 
365.00 

9«.00 

95.00 100,00 



145,00 

135,00:2} 
155,00 195.00 

125,00 

89.50 

325 00 



100,00 115-00 



12S 00(2j 
145.0C 
285. OC 
275 00 295-OC 
365.00 
49 .SO 




totx 

545-001 later 
595 00 Hale) 
65.00 95.00 
99.50 



/5.00 
295,00 345 00 
350.0C 
365 0OI2I 
375.00 
375 00 



225,00 265 00 
285-00(2) 
365.00 



85.00 95.00 
100.00 
175.0C 



135.00 155.00 
195.00 

150.00 ; 

e9.M i 

235,00 ' 
325-00(2) 
225,00 

99,00 100,00 
115-00(2) 
199.50 
1830 

. 89.50 

I 

125 00 : 

495,00(2) I 

18.50 i 
345.00 I 
39.00 3930 



i''iir]nii:!iii.ii'iii.'iiMi:{iiii li.iiuiiiini 

i MECHANI 

I WANTEi 

i For Shufffa Alley Howt 

## One lhal ii thoroughly oKpJ 
^ in chopping mochinci and c 
M on locotion. Steody work I 
S abl«, compeler>t, non-drirtkM 
M Excellent working eondiliorf 

I SALARY $150 PER' 

= Send rcf«rencel and work b*t( 
= m firjt Iftter. ' 

s Sll(i:\>ll INKII II 

= 333 N I- Ch,t.- 

--.I' III II I 'I IIDIiE.IHIlin 



ONLY THE BILLBOARD — 



FOR S.tI.E 

14 33- Shwff)* beards, S 13' Stiwf* 
Cumplrte wlili Korins uiiita a* 
Fourteen ot th«w units are 
location. Price 1200 00 

"gENERU IOBUCO i, MOD 

IISSO Hamillen Av*. D« 




W*. I GIVE TO DAMON Rl 
CANCER FUNI 



MARCH 26. 1955 



THE BILLBOARD 



COIN MACHINES 157 



i Sensational New 
MUTOSCOPE 

[1 Money Makers 

I • Voice-O-Craph 

• Mystic Swami 

• Zelda the 
Mysterious 

J • K.d. Champ 

• Tungo Crip 

• Mutoscope Movie 

• Drivemobile 

• And Many Others 

Writs for Defoi'ls 

INTERNAHONAL 

MUTOSCOPE CORPORATION 
44-02 lllh Street 
Uiii( liland City I, N. Y. 
STillwell 4-3S0a 

SQ US » THE MOA SHOW 



HAVE IT! 

Sen J Us Your BU 

MUSIC MACHINES 
GAMES • KIDDIE RIDES 
' ARCADE EQUIPMENT 
BINGOS • AUTO PHOTO 

and •v«rytKing coin op«rattd, port* 
ond luppliei. 

}NrUe-WiTe-Phone 



:novi-:i.ti games 

OLieCE DAZf % M.M 

eORGIA U.«0 

LOIE TKOTTEK 4«.M 

OKER M.OO 

NOCKOUT M.M 

lADISON SQUARE GAXDEN ... 3S.M 

IINSTREL MAN M.M 

LO KING COLE 30.00 

ALI&ADES U.OO 

IN WHEEL laS.O* 

UINTETTE ES.OO 

CLT\S 

XHIEIT SIX SHOOTER % 4S.M 

XHI81T SILVER BULLETS .... 40.00 

■NCO SKV OUNNER 100.00 

^MI. SUPER JET FIGHTER 200.00 

MOCK^LA. ••ch I IS.OO 

MILLS, aKh SS.OO 

WATLING GUESSER, ••ch ... SS-Oi 

ROHLERS 

MITEO SUPER SHUP. ALLEY. .S MM 

fITED CLASSIC aOWLER 13i.00 
I. COIN KING BOWLER lU.OO 

; CIvOSEOlT 



WKfTE FOR LIST 



hio Specially Co., inc. 




ADY FOR LOCATIONS 

Bally BewHu $195.00 

Beach CM 240.00 

rachi tU 12S.0O 

M< iMck 265.00 

>ihii tprinv 295.00 

Abo oHmt IIasm B«wl»rt. 
D«pM<t. C.O.D. w S/D. 

ICKKY AIVDERSOIV 

EMt Itrii S». Eri*. Poniio. 

PfcMM S-TS4« 



20 New Models 

• Continued from page 154 



AVID ROSEN 

Eiilusin «MI Dist. li Pa. 
11010 sinttT PHii«otimi». 11. n 

PHON!. SltHNSO" J-2303 



kiddie field. Bull's Eye, new pistol 

Same, is especially designed for 
»e ki(idie.s, with a step-up pUt- 
fcrm to ease their aim. Hot-Rod, 
newly developed kiddie ride, is an 
approximate scale model of an old 
Ford auto, and moves in a gentle 
roll with the kiddie at the controls. 
New Ptn Games 
United .Manufaclurin!:! Company, 
with its production of Manhattan, 
new in-line pinball. has bepim 
shipment of a new line of piimall 
games. Manhattan, according to 
United officials, lias a new mech- 
anism used for the first time by 
the fimi. It is more compact, 
easier to ser\ice and has more 
simplified adjustment controls 
than previous United pinball 
mechanisms. 

Among the new Arcade games 
shipping this year is Bing-O-Reno, 
a rolldowii unit produced by the 
SL-ientific Machine Corporation. 
New Vork. The game is a six-ball, 
.skill-ty|M! rolldown. Pur]>ose is to 
line up five numbers— either hor- 
izontally, vertically or diagonally— 
iti six trios. Max Levine, Scientific- 
president, said, however, that it 
would be a minimum of three 
years before Bing-O-Reno can be 
manufactured in sufficient nuanlity 
for national coverage. 

A new development in the shuffle 
game field this year is the Skill 
Tournament, shuffle bowling game 
attachment unit, produced by Binks 
Industries. The unit is attachable 
to any drum-scoring shuffle bowler, 
adding up-to-date play fealiires to 
older model g;unes. Mel Binks, 
Binks president, reports operator 
interest steadily rising for the 
attachment unit. Distribution of 
the units was at first concentrated 
on the Midwest, and is gradually 
spreading to ollter areas. 

Thus far new game production 
seems to be niniiing at an equal 
pace with 195-4. . Estimates show 
that well over 100.000 games were 
produced during 1954 by Chiciigo 
manufacturers alone, while 113 
new models of pinball games, 
shuffle games, gun games, Idddie 
rides and no\'elty units were 
launched thrnout the country. 

Tliis consisted of 30 pinball 
models, 30 shuffle Ixiwling games, 
15 gun games. 7 kiddie rides and 
31 other no\eUy type games- 
including baseball games, skee- 
balls. Arcade novelty games, and 
other types. 



Trade Abroad 

• Continued from pap,c 154 



Cincy Council 

• Continued frotn page 154 ' 



now be argued March 29 before 
the Eighth District Court of Ap- 
peals, sitting in CIneiiuiati 

Salt Lake County 
Mulls Pin Licensing 

' SALT LA ^ CITY-Pinball 
game operation]; in Salt ■ Lake 
Countj' were loc/king up here tliis 
week as the county attorney's 
office announced it was studying 
an ordinance which would lioMise 
the games hut place a strict con- 
trol on their use. 

! The county is considering an 
ordinance similar to one now in 
operation in San Francisco. It 
licenses the games, but provides 
stringeul peruiltics for their illegal 
operation. The County Commis- 
sion is withholding action on the 
pinUill question until it receives 
the county attorney's report. 

An ordinance licensing the 
games was repealed by the com- 
mission last fall, and there is at 
picvci.t no county ordinance' gov- 
erning their operation. An ordi- 
nanc-e drafted last month banning 
the possession of the games was 
not approved by the commission. 

i The San Francisco ordinance 
recogni;ces pinball games as 
amusement tleviccs and licenses 
them as such. 

While the Salt Lake County 
Commission Ls deliberating, Mavor 
Lotlmire R. Rich of South Salt 
Lake said his community would 

Cersue a stand-pal policy on pin- 
alls until the county takes new 
action. A ban on pinballs went 
into effect in South Salt Lake last 
January. This is reported tlie only 
spot in the county where pinbalk 
are prohibited. 



with the govemmenl getting a i>er- 
centage of the gross. 

Amusement machines are forbid- 
den by law, and jnke boxes cannot 
be operated because of tlie re- 
strictions on record imports. It is 
virtually impossible to operate 
vending machines because of price 
fluctuations, price control and the 
physical composition of currency. 

Some coins are minted of iron 
and aluminum, with a small silver 
content. This raises a problem with 
standard sing rejection mechanisms 
using magnets. Aluminum coins 
arc too liglit. 

To compoimd the problems, 
coins of the same denomination are 
minted in different sizes. Coins 
are a 5 and 10 piasters, w ith 10 
piasters worth alwut 10.5 cents. 



Duette Game 

• Continued from jiage 154 



either of two target units flanking 
the bonus hole, the bonus sc-ore 
is advanced three points. Three 
roll-over lanes at the top of the 
pla>field also advance the bornis. 
Three ball bumpers arc good for 
10 times their point value if hit 
when lightLxl up, as are t%vo ball 
kickers at the bottom of the play- 
field. 

The Ductlc is available with 
twin coin chutes— 10 cents and 
three-for-quarter, the game being 
used for dime play. 

According to Alvin Gottlieb, 
"The trend to multiplie-plaver pin 
games has started, and is here to 
stay. .More models of this t>'pe 
will be introduced by the com- 
pany." 



Cook County, ML, Seeks 
Game, Juke License Law 

CinCACO, March 19.-The 
State's attorney's office advised the 
Cook County Board this week that 
legislation would be necessary to 
license coin-operated games, juke 
boxes and cigarette vending ma- 
chines in unincorporated areas of 
the county. 

The opinion was received by 
Conunissioner Chris A. Jensen, who 



first proposed that tlic county 
board urge the State Legislature to 
grant the county this siiecific 
licensing power. 

Commissioner John J. Duffy last 
week expressed an off-the-cuff 
opinion that the county already 
had this power. The question was 
then referred to the State's at- 
torney. 

Jensen said that lie would 
discuss the proposed legislation 
with the chairman of tlie legisla- 
tive committee. 



AtB IwMvitatian 
to M.O. A. Visitors . . . 



Visit our new enlarged showrooms, 
^ee the largest display of games in 
Chicago! Enjoy the comforts of our 
famous "Koinmen's Koffee Room" 
and meet your fellow operators! 
See our display of operators' 
photos! 



SHUFFlt GAME 



Bally Bull's-Eye 

• Continued from pafjc 154 



score, an expert. Hits are recorded 
on the front glass. 

The pistol, operating on elec- 
trical contact, is of molded melal, 
pearl handled and swivel-mounted 
on a metal base. 

Buirs-E\e is equipiJed with an 
A.B.T. coin rejector. The game 
weighs 160 pounds without the 
crate, and is 5 feet high, 36 inches 
deep and 19^2 inches w ide. 

Bull's-Eye is decorated with a 
cowboy scene. The game is de- 
signed for kiddies from 4 years of 
age. Play nms from 5 to 15 sec- 
onds per game. 



Chicago Coin 
TRIPLE STRIKE 
ARROW BOWLER 
CRISS CROSS TARGET 



fiRsr-ConrfiriofiMi 

UNIUD-MaUh 

MERCURY. D.L MM 

BANNER m 

ACE in 

TEAM, 10.3S< ass 

LEADER Its 

IMPERIAL 2SS 

UNirCD-High Srora 

SHUF. TARCETTC ..S3U 

SPEEDY 3TI 

CHIEP 175 

ROYAL ass 

SUPER A PLAYER ... M 

CHICAOO COIN 

PLASH S3«S 

STARLIGHT 31S 

SUPER FRAME 333 

TRIPLE SCORE 1SS 

CROWN ISi 

DOUBLE SCORE IIS 

JCfCNEr 

CARNIVAL Sm 

S PLAYER, Jumb« Pins 

with Formica 7S 

BIG LEACUfl 

BOWLER SS 



SHUFFLE MATCH 

POOL 

SHUFFLE POOL .. 




■Aur 

HI-FI S34S 

SURF CLUB 37S 

ICE FROLICS 310 

PALM SPRINGS 31S 

DUDE RANCH t*S 

YACHT CLUB I5S 

BEACH CLUB 7f% 

BEAUTY ,.. 9»* 

FROLICS 17S 

PALM BEACH 135 

ATLANTIC CITY .... MS 
SPOT I IGHT tS 



COUNTER GAMES 



NfW 
MAT ZIO ZAO 

(Bin«e>, R*t. %79.M «3* 

SINK'S ZIPPER 3S 

KICKER t CATCHER 4» 

FIRSr-Conditionm^ 
ABT CHALLENGER . .SIS 

■ EST HAND 1« 

Cottn*!) GRIPPER If 

SPECIALS! 

Ev. SADDLE S. 
TURF, Clwb Mod. . .S37S 

C.C. BAND BOX 13S 

Gen. SILVER CHEST. »S 



TARGET GUNS 



N£W 

B>hibi» MODEL SBO 
Exhibit SPORTLAND 
Ocnca WILD WEST 
United BONUS GUN 
K»n«v RANGER 

nitSr-Condirion*<i 

C«nco BIC TOP S44S 

Eah. SPORTLAND .. 41S 
DELUXE CARNIVAL 3B5 
RIFLI GALLERY ... 333 



SHOOTING GALLERY 349 

COON HUNT 33S 

SHOOT THE BEAR .. ISO 

JET OUN tIS 

SIX SHOOTER fS 

■AY GUN rs 

PISTOL PSTI U 

OALB GUN «S 



■RAND-NCW ClOSCOUTS 

G«n<e 3-PLAYER BASKETBALL 

Chic»in ROUND THR WORLD TRAINER . 



,.S3M 
, . S7S 




HRST— CoiMfjrloftod 
Chk»In S-PLAYCR BASKETBALL, LIk* Hmw . . .S3M 

MwtoicoiM SKY FIGHTER I«S 

Bally BIG INNING ISO 

Ev»n» BAT-A-SCORE 121 

TELEQUIZ with Film IIS 

Chic««« Coin GOALEE .. fS 
ZtNCO *5 



1750 W. NORTH AVE. 



COIN MACHINE 
EXCHANGE 



Joe Klin* & Wolly Finkc 
CHICAGO 77. ILLINOIS • OUhoni 2-0500 



I 



BOWLING GAME OPERATORS! 




Your Older Bowlers Are 
Able to EARN 10 TIMES as 
Much. Let Us Prove It!! 



Install 
BINKS 




TOURNAMENT 

Better Than New Game Appeal 

PLAY BOOSTER 

Start cashing in $50.00 instead of 
$5.00 per week in many of your spots 
with Binks SKILL TOURNAMENT at- 
tached to your old drum-type bowlers. 
Earn up to $200.00 per week in class 
A locations. Has brand new exclusive 
scoring features. 



Easy to Install—Not a Conversion! 

ALSO 
BINKS 
NEW 
FLASH 
SKILL! 



A letter or postcard brings full details and 
proof of heovy oarnlngs at a very 
low tost invostmont. Writo 




BINKS 



IHDUtTKIIS 



4350 N. PULASKI RD., • CHICAGO 41 
Xtltrkam* MUllwnr S-4100 




Some 
Choice 
Territories 
Open for 
DistributorB 



1S> COIN MACHINES 



THE BILLBOARD 



MARCH 26. 1955 < 



SPRING SPECIALS 




SHUFFLE GAMES 




K««n«y Ccntwry ...S340 
K««iMV DOfnlno ... ISO 
Ka«fMV Carnival .. 135 




C.C. 0«W Cvp SIM 

C.C. Daubia Scmt* . IXS 


Ktanay 10 Player . lU 


Un. Clowar ISO 


Oan. ShvHI* Pe«4 . . US 



BINCOS 



HI-FI SMS 

lwr« Club »7S 

lea Frolic* 31S 

Palm l^rlnsa 110 



Dv*a Ranch .. 
Roach Club .. 
Yacht Clwb .. 
Conay iBland . 



WANTED 



MISCELLANEOUS 



un. Carnival Rma tM 
ftaabur* Coon Hunt IM 
Gan. Shoot in* Gal. m 
Sacbun Shoot tho 



. Sim Shoetar . 



..Silt 



Ex. iat Oun . 
Talaauii, with film IM 

Wur1lt>ar 1019 It* 

Wurtlttar 1100 175 

AMI E-1M iSO 



18 n. Rod-Ola 
SkiHIelMard. 
$149.50 




PURVEYOR i 

DISTRIBUTING company; 

N. WfSIIRN AVI. 
CHICAGO 18, ILLINOIS 
PHONE: JUNIPiR 8.I814 



StlUFFlEBOAIID SUmiES 

Shuffiabd. Gama 

Was. CaM (13). .1 I.M 
Pucki <s«t «f a) . I3.M 
Fatt Wax. Cat* t1» 4.S0 
Score Shaatt, 10 Pads 7.S0 
PlworaKani Liffhti, 

Pr. a3.S0 

Uaod Rock-Ola Shut- 

ftabd. Litaa. Pr. irst 
Adiustars H.SS 



COIN CALENDAR 



GIVE TO DAMON RUNYON CANCER FUND 



Following are dates of interest and importance to all coin 
machine operators, distributors and a.ssociatinns. Check the 
calendar week for n^w events scheduled in your area. 

March 22— Western Massachusetts Music Guild, bi-weekly 
meeting, Ivy House, West Springfield, Mass. 

March 27-31— National Association of Tobacco Distributors, 
annual convention, Conrad Hilton Hotel, Chicago. 

March 28-30— Music Operators of America, annual conven- 
tion, Morrison Hotel, Chicago. 

April 2— Music Guild of New Jersey, 18th annual banquet 
(site to be announced), Newark, N. J. 

April 4— United Music Operators of Michigan, monthly 
meeting. Fort Wayne Hotel, Detroit. 

April 12— Summit County Music Operators' Association, 
monthly meeting, Mayflower Hotel, Akron. 

April 13— Retail Amusement Association of Canton, C, 
monthly meeting, Massillon. O. 

April 17— Music Guild of New Jersey, I8th annual banquet, 
Elizabethan Room, Hotel Essex House, Newark, N. J. 

April 18— Westchester Operators' Guild, Inc., monthly 
meeting, American' Legion Hall, White Plains, N. Y. 

April 19— Los Angeles Division, California Music Merchants' 
Association^ monthly meeting. Hotel Gaylord. Los Angeles. 

May 10.— Westchester Operators' Guild, fourth aimuai 
banquet. New Parkway Casino, Tuckahoe, N. Y. 

(Send Calendar dates to The Billboard, 188 W. Randolph 
Street, Chicago 1.) 



FOR SALE 

late Model Seekurgi 
lafe Model Wuilltm and 

Rodi-Ola Wall Boiei 
late Model Bally Bligoi 
Seebwj Power Supplies 
Rodi-Ola Re(ehien 

Tmll mt mhoi ymm mmd vmI mmhu 
MI an »Hmt, 

TRI-STATE MUSIC CO. 

1909 llh ST«EfT 

raRTSMouTH, omo 

PHONf aiS41 



SCALE ROUn 



MUIUAl SBtVKE COMPANY 



TV LAMPS Dl"NV>3r;T 

NEWEST AND FASTEST MOVING LAMPS TODAY 




No. 1085. Composition Figurine Lamp. Baso 
10"x5" with remcTvable figurin«$. Fibra glau 
shode 9 inches. Overall height I I ir>ches. 
Colors: Red, t>lack or chartreuse. Individually 
packed 6 to master cartor>. No ie» told. 
Weight 21 lbs. 












(mm 






Na. 10». Corxfols. Pr.i.(ila--t.r sh*de. com- 
poittion bAie ar>d removable figurines. 
Colws: Red, black or chartreuse. 15 incties 

1^1 1. Individually tioxed comfilctc. 6 to 
master carton i r-o Ics ^.oltJl. Weight 3 lbs. 

PER DOZEN $50.40 



No. 1084. Compoaltloo Poodle 
w/shade. Colors: Black, white or 
pink, bright gold trim. M'/t" 
height. Weight 3 lbs each. 
P»cked 12 lamps to carton. 12 
shades to carton. <No less sold.t 

PER DOZEN $24.80 




No. 1075. Nubian Ash 
Tray Lamp. Fibre glass 
shade. Composit»on base. 
Height 1 5 'A 
Colors: Red. blacK o* char- 
treuse. Packed 3 female 
and 3 male to ca^too. No 
less sold. Weight t8 Ibc. 

PER DOZ. $35.20 



No. lOflO. Gondola Lamp. Fibre 
glass bullet shade. Composi I ►on 
base with removable trgurir%es. 
10'/^ inches m height. Colors: 
Red. black or chartreuse. In- 
dividually boxed 6 to master 
carton. No less sold. Weight 
30 lbs. 

PER DOZEN $41.60 



1955 ccrtafoff r««cly tw mailing obovt April 15. 
Writ* tor yomr ttmm fpy new. Statm fawijnesa In 
HrM» l»ttmr, Nm coMlof will b« mnlM without this 
iniarmatioa. 



No. 1093. Composition Figurine 
Lamp. Removable figuriries on 
composition base. Size of base 
9V4"x43.i". Fibre glass shade, 
7*4'. Colors: Red, black or 
chartreuse. Ind. boxed 6 to 
carton; weight 18 Iba. No less 
sold. 

PER DOZEN $32.00 



N«. I07«. Nui ..n Lamp. 
Plastic shade. Composi- 
tion base, 17 V2 irxhes 
high. Colors: Red. black 
or chartreui«. Packed 3 
female and 3 male to 
carton, No less sold. 
Weight 18 lbs. 

PER DOZ. $35.20 



WISCONSIN DELUXE CO. 

1902 NO. THIRD ST., MILWAUKK 13, WISCONSIN 



SHAFFER SPECIALS 

From Our New lllvstratad Catalog 



SEEBURG 

M-100A (78 r.pjR.).... $349.50 
M-10OB (45 r.pjii.).... 5«9iO 

iiiiiiitiiiiiiiiiiiiuiiiiniiiiiwiiiiiiuiiiiiiNiiiiiiiniuuiiiiiHiiiiiai 
AMI 

MOOfl'A" $99.50 



I ROCK-OLA 

1 CoMi (120 seL) WrHe 

i 142S $119.50 



r 



MISCELLANEOUS 

Seebirg Cooi HmI. . $179.50 
Wnllber 219 Sleppen. 12.50 
WarlMzcr 1017 HMeava; <9.50 
Seeburg 5/10/25 
Wallboi 14.50 



WURLITZER 

1500 (104 SeL) $395.00 

1400 (48 Jel.) 279.50 

1250 (48 Sel.) 199.50 

1100 (24 Sel.) 119.50 

iiiiiiliuiMii iuii.iiuiii,{;..ii iL ... 'I. . .1. . ii:.iiiniiM.iii;iBilinii).ii. .: . .1. .. i..,]......!..... 

FREE NEW CATALOG 

stND ro« A copr or ouii New luuniijirn 

CArAtOG or UCINT MODIl PHONOaHATHS. 

Shaffer Music Col 



C4nc(niiatl, Ohio 
1200 Walnwt St. 
MAIn C3I0 



Columbui, Ohio 
849 N. High St. 
— - ■ , 4614 



Udlanapelk, imd. 
1 327 Ca»ttol Am. < 
MDrme 4-3S7I 



COVEN M.O.A. 



SEEBURG 

146 $ 49.50 

M-tOOA 325.00 



WURLITZER 

1015 $ 54.50 

ttOO 150.00 

1250 195.00 

1400 325.00 

1500 395.00 



1422 



SPECIALS ^ 

ROCK-OLA ^ 

$49.50 ^ 

AMI fi 

0-M $350.00 9 

A 99J0 



Writ, tt^r CofMpl.f. N.w fl/ws- 
frorMf Cofa/og ot Pfc«ltei and 
Spttol Prrc.f OH HCA Tvfc.B «nrf 



Hi 



Ixdiithra Dlstributort of 


Wur- 


lltxvr Phonograph*. S« 


0 tho 


Me*t-Tolko4-of Phooogroph al 


tho MOA Show . . . 




WURLITZER MODEL 


1800 



Oistrlhutori of THOR Tool* mm4 
Othor Shop E^ulpmoat for 
Intiro Eloctrottic Viol^. 




Hea(/9i/arter$ for BEST BUY| 



in 



JuM buT one. aee why reu par • IMIe mere — and b« Klai 
you didl 1/3 depoalt wUH all order*. MONEY BACK IT, 
NOT SATlsrum. Write, wire or call. 



HIGHEST PRICES PAID 

Bally In-LiiM Games 



Allan 



SALES, INC 

937 MAtKtT STREfi 
WHEaiNG, WiST VIRGIN!, 
PHONE: WHEHINO 547 



c 



EXPORT INQUIRieS INVITED 

OVEN MUSIC CORPORATION 

SffRVICC IS oun BUSINISS 
Main OfHcet Sill EMon Ave., Chkifo, III. PhofM: IN 3-2210 

Otfko: ISOl M. CapHol Ava.. Indlanapclis. lod. Phwe: hM. S-I5M 
CaMe: "COVENMUSIK" 



PENNY ARCADES 

NIW MACHINtS 
Bxblbit "Soo- Shooting oilerj Write 

Mutoocopc Dr)v«-YourBel/ Write 

WllllamB Jet FijclUcr IISS-OO 

Cenco 3-PUye>r B;LAeibatl ... .KiO.OO 
Beebur^Coon^ ll^ujil_. JUb 00 

~ " ArHLETIC~MACHINE5 
Mu(o«c-opc Punchlnf Bac ... 119500 

Mutoocope t.lftocraph 14500 

Muto. Liberty Bell Striker .. 125.00 

American Grlpmeler 135.00 

Ball Grip »5-00 

Lixht Houae SS.OO 

ILmlao-tho-OoTU 12S.D0 

Electric Shocker, floor model. 7S.0O 

577 Tenih Ave. («t 42nd Sl.l 
New Yaib 36. N.Y. eiyonl 9-6677 



43 YEARS SERVICE • EST. 1912 ^ 



PHONOGRAPH 
PLASTICS 



Check these 
iOW PRICES I 



MODIL 

A Toi»«. I. M- r t l-M 

Centers, t. •«■ r. . 1S.4S 

ftottoma, t. or r, . n.H 

B Dome 17.n 

Centers, 1. or r. . i,»S 

■ ottoms. I, or r. . 1.99 

C Canters B.M 

aoftomt, I. or r. . 1.99 

SftSURO 
Model IMC — Htohly pol- 

tstieJ chrom«« tvfeos (ro- 

p4a<a« alau Iwbes. 

ftet of ia «I4.H 

Model l4«-l47-t4a 

Doenea II. tl 



Available to I 
t4S3-UU, 14M, 1432. 14>4, 
^4U and 14S». 

WUUITZER 

MODCL 11H 

Center Dome ....fim 

Dome Inds. ea. 
MODfL t4«* 

Center Dome .... 13.45 

DofTM Endv aa. .. 
MODEL 1500 

. Cenlar OMne .... MJI 

MODfL lots 

Top Center, I. or r. 7JI 
Lower Sides, ea. . I.M 



■eptacea old •■■aa bubbk 
twtoes w»lt Plneic Tw.i 
ad Rod Sets, 4 *tr«.ei 
ciear~~4 cwrveO 
colorod I 

Also availabia to 

Models 9M, UO, MO, 7f 

rM, MO, MO. 

TEBMS: t/9 Oeaotit 

Ofvca C.O.D. or S.D. 

faction owaranteed. 

prkos F.O.a. Cn><a*ek 

★ 

DistrihuforSt 
WrHm 



MARVEL MFG. (0. 



2(45 W. MMm. (kiug* 47. IIOi 



2-2424 



MARCH 26. 1955 



THE BILLBOARD 



COIN MACHINES 



159 



HNGOS 

Muttk City HUM 



'A BETTER DEAL ALWAYS 



lach Club . 
t»vty 

MMV lllAIld . 

■fcwt* 

■Im ••»ch . 



t»sjm 

I... JSM 
WM 
tll.M 
... taM 
... M.M 
... IH.N 
... n.M 
... m.M 

, ... 410 JW 
Writ* 



lot Hit ., 
•chf Club . 

r««icana . . 

COUNTIR MACHINIS 

BT Skill Own* .... 
■ T ChBllen9*n . . 

uck Hunfert 

o1. S-Wiv Gripp«r( 
• nco P>*-W«»t . . . 
lck«rt & Catchers, 



»».M 

M.M 
M.M 
M.M 
M.M 



.■•r. C«wnl*r Grips 

thockan, naw 

imp. Art Shaw .... 
lhra«-«f-^Kind .... 
triiartfi, S« 

LATC OUNS I 
1*. Shootins Gallarr.firs.M 

Star 32S.M 

IK. Sim Shootar I lO.M 

IX. Gun Patrol 

• •nca Rlfla Oallary . 
I n. Carnival Gun ... 
< n. Jvfiflla Gun 



UNinO BOWLIRS 

ChcmI«» .SIMM 

lOfti Pram* 75.M 

, ISO.M 

3M.M 
, 39S.M 
. 3*5. M 
. 275.00 
, SO.M 



L#«fw* Sowleri . 

11th Fram* 

Chief 

D*LU)w 

<mici«i 

start . 



_ _ _ «i.M 

Ifttti Fr. Stars n.M 



On* Skunt MO Salaction 
S««burf continuoui play 
Racordar 7« BPM, axeal- 
lant condition, eri«inallv 
D.aSO.Mj ipacial M71.M. 



DRINK MACHINES 

i Suparvandf. ) Ml., 
lODO^up capacity, 
39 SO "'■th cnanga maktrt IHO.M 
M m ' Sncadt, lingla lO-oi. 
' S4'S0 ' CUP, 1M0 capacity. . 1)9.M 
MOOi'Milli, >lnala drink. 
U'SO 400^wp capacity, 
M 00 with changa makvr ISO.M 
j 4 Hupp, tlnsla drink, 
t 400-cup capacity .. ne.M 
4 Ravce lea Craam 
Cup, X4M Modal . . IIS.M 
iTo M ' ' C*'*'* *'* Craam Bar laS.M 
liS'-al ARCADE EQUIPMENT 

Sf'S Auto Pttote S1030.M 

iZz Tl I Bally B»o innino .. MSM 
' C.C. Hockay 7SJ0 

Trntrnt __ OiatHb' 

i/j /lYi / in 

/or 

Wort hern 

Ohio 



•rdon, 

balai 



1^ 



NOW DELIVERING 



C.O.D. MODEL F Unaada 5 C»l. Ct ndy OO.M 



C.C. Baikatball itSO.M 

En. D*I« Gun 6S.M 

Ex. Six Shoottr I35.M 

Ex. Spaca Gun 95. M 

Goalee IM.M 

Gence 1 Pl.Baikatball ISO.M 
Harvard M«tal Typar tSO.M 

Heavy HiMar 40.M 

Mut. Aca Bomber ... ISO.M 
Mul. Veic*a«raph ... 195.M 
Mut. Postwar Ptiot» 

mat ISO.M 

Mul. DrIvamebiU ... ISO.M 
Mut. L*t*st Driv*- 

mobila, F.S 4S0.M 

MIdtat Moviaa ...... ItS.M 

Standard Metal Typar a7S.M 



NEW VENDORS 
Lowail factory price* 
Nerthwotlam Short T«b 

Gum 
t4orthw«*lam 
Gum 

Norlhwattam St Capiul* 

Vendor 
Victor Super V'l 
Standard DaLuK* 

Venders 
Five Star Baby Grands 
Advance Sanitary & 

Mdfe. Vendor* 



VENDORS 
4 I Col.East«rnBl«c.«l1S.M 
1 9 Cot. Kaenov llac. 143.M 
I* 9 Cot. Nattonat 9M 9S.M 
10 9 Col. National 950 I10.M 

FX 10 Col I14.M 

All Factory Shopped — 
U« Chuta — Kim Sit*. 
FX, U Col., New ...S3U.M 
Mercury, 9 Col., Now m.M 
MlHi S Col. Candy 

Machines, New ... 40.00 
Mills S Col. Candy 
Machines, Usad 



EKcfwtiVe Diitnbutofi 'or 

ROCK OLA • .KEENEY • CHICAGO COIN 



COMPUrf UNE BAUt UNGO PARTS 



SHUFFLE ALLEYS 

1y MMtc Bowlor.. Writ* 
*»•* Coin 

Ttundorbolt Writ* 

cap* Coin Triple 

trik* Writ* 

too* Coin CrlH 

roes Tar««t Writ* 

Jy Champion ....U9S.M 

ly Victory MS.M 

c*oo Coin Cris* 

ross MO.M 

■rMy Pacemaker . tOOM 
noy Bonus 

owler 1S0.M 

ARCADE 

libtt Shoot in« 

allory SIM.M 

>U»lt Star Shoot I nt 

MIorv MO.M 

libit Sportland 



BIN60S 



I Roily Rig Timo ■ . -WrItT 



Spot light $ 60.00 

Cenay Island .... 75.00 

Bright Spot 85.00 

Havano 175.00 

AtlMti< City 95.00 

Hi-fi 345.00 

Yacht Club 175.00 

Roach Club 275.00 

Boauty 210.00 



BAUY KIDDY RIDES- 
WRITE 



LDERON Distributing Co. 




MACHINE EXCHANGE.INC. 



2029 PROSPECT AVE.. CLEVELAND 15. OHIO 
All Phono*: Towor 1.S715 



Indianapolis, Indiono 




THIS IS IT! a 
That 5c Play 

DART BOARD 

$39.50 

Will bring in unbelievabi* tak*. 
World's b«it rrado stimulotof. All 
locotions will lay "YES." Ordor NOW 
— 50% Deposit. Fre* information. 

ACE SALES and NOVaTY CO. 

705 So. Hocan St. Houston, Tcxos 

Tol.: CapJtot 2SSI 



Variety ... 

HI Fl 

Surf Club 
lea Frolics . . . 
Palm Sprinos . 
Dude X*nch . . . 
Yacht Club ... 
Beach Club ... 

Palm B**ch 

Frolics 



Circus . . . . 
Cabana , , . 
Tropics . . . 

Hawkii 

Golden Nu| 
Oenco 4M . 



, NEW UNITED 

OHTNING-SHUFFLE ALLEY 

RINGO-TROPICANA 

SENSATIONAL NEW 
lUS GUN-MOVING TARGET 

USED SHUFFLES 
I Chi.f «M 00 

■•yal U9.Sfl 

Olvmpk JM OJ 

eiowor UJ-M 

In Tripl* Sc*r* ISOJO 

In Adv*n<e Bowler MS.M 

Carnival Bowler 1S9.S0 

10 Player 119.50 

4 Player Match 109.SS 

n Ht'SP**<l Triple MS.M 

Write, Wire, Phono 

!AL OHIO com MACHINE EXCH. 

-IIGH ST. COLUMBUS IS. OHIO 
CApltal 4-71S4 



FOR SALE 

nid«s. Bi( Bronco Horses, Bally 
I CarouMU, Atomic Jel*. Will 
to reliable parties. _ 
Write, wire or call 

m MOORE CO.nPAIN'V 

•X 4*11 KnoKVlll*, Tenn. 

ro DAMON RUNYON 
CANCER FUND 



COME 



BIOUST SHOW 
Morriun Hole! 
28 29 30 



MOA CONVENTION 




lUNCH COUNTED UHE 



oantk 



nWMsln* WaH-* 



START ROUTE. Ci- 
colleclions. 447.]} 
aoi. Samples lO.M ea., 
shipped ppd. 25% deposit 
on C.O.D.-s. 

LEGAUHUE INDUSTRIES 

BOK 979 
Lome Beach I, CalW. 



OOTTLIIB 

Poker Fac* , .flSS.OS 

4 Horiemen. M.M 

All Star 99.S0 

Knockout - . rojo 
BowMno Ch.. S9.30 
Buffalo Bill - S9.3e 
Dovble Shuffle S9.50 
WILLIAMS 
Detty Derby 

F.S «]7S.0e 

Warvland .... Af.SO 

Freshi* S9.S0 

Lwctcy Innint. S9.SS 
GEHCO 

So. Pacific .. ,«t4.tO 

Screwball 49.S0 

Floatino Pwr.. 49.Si 



UNITED 
Tampico .... 
Oklahoma ... 
Pinch Hlttar 
Parodiso . . . . 
Rondooveo .. 
SummonUno 
Blu* Skl*B .. 
EXHIBIT 
••Bop 



.049 JO 
. 49.S0 
. 59J0 
. 49.S0 
. 49.SO 
. 49.Si 
. 49J4 



UNITED NNUS %\m 
6ENC0 WILD WEST 
REENET DaUXE WNtTSMAN WR 
EXH. SPMUAND GDN 
MUTO. DIIVE TOUSSaF 



AUTO-PHOTO 
HYDRO DUCK GUN 
AIR FOOTBALL. Ne« 
AIR HOCKEY. NSW . 
SET SHOT B5KTBALL 
Genco Rifle Gallery . . 



Un Junvie Cu> 



..••4.SI 
. 40.S( 

.. 49.5i 



CHICAGO COIN 



firand \bw Closeouis 

ALL STAR BASfBALL . .»>7S 
1 PLAYER BASKETBALL MS 
Sxh.STAR SHOOTING GALLERY 315 
Exh. SHOOTING GALLSRY .... S)0 
Gonce 4 PLAYER SKEEBALL 3S0 
MIGHTY MIKE SPARRING 

PARTNER m 

Genco SILVER CHEST IJJ 

Wms. JET FIGHTER asO 



Voics-o-Graph 

Wmi. Jsl Flfhter 

Wms. Bis Leaoue, F.S. 
Wms. 0*L. BasabaJI . 
Genco Sky Gunnor ... 

VO Theatro 

Chi. 4.Plavar Derby .. 

Ev. Bat-»-Sc*ra 

Ch. Basketball Champ 
JiHhibit Space Gun ... 

Ihoot th* Bear 

■xh. Jet Own 

Mute. Drivomobtl* .... 

T*l*<iuii A Film 

Muto. Flytn* Soucar... 

Und*rs*0 R»ld*r 

Goal** 

Chlck*n Sam 

Chi Pistol 

Wms. Star S*rl«4 .... 

EKh. Dal* Gun 

Scientific B»s*bo(l .... 

Flash Hockoy 

Wms. Quartorback ... 

Exh. Hi-Ball 

Soddle and Turf 
(Ctub Mod.) 



ssrs.oo 

350.00 
MS.M 
175.00 
195.M 
IBS. 00 
S4S,00 
49S.eO 
U5.00 
SfS.OO 

iu.eo 

I9S.00 
Itf.SO 



135.00 
1S0.00 
141.00 
14S.D0 

ns.oo 

149.50 
119.00 
t9.S0 
99.S0 
99 JO 
to JO 
09 JO 
79 JO 

rs.oo 
».oo 

7S.00 



United Banner, Match Scor* . 

United Ace, Match Scor* 

United Leader, Match 

United Chief, Kioh Scot _ 

United Team S.A., Match Scoro .... 
United League S.A., Hi«h Scor* ..... 
United ImparJal, Match Scor* 
United Royal, High Scon 
United Classic. Match Scor* 
United Olympic, High Score 

United Clover, Match Scor* 

United Cascade, Hi«h Scor* 

United Star, lOth Frame 

United Super lOth Fram* 

United Star 4 Player, Match Scor* 

United Super 4 Ptayor, S.A 

United Da Luxe S.A.. 0 Pl*y*r 

United 4 Player w/Farm(co, 7-1B , 

Chi. Name Bowler 

Chi. Crist Cross Match 

ChL Holiday, Match 

K*oney 4 Player, Bif Llfhtod Pin* 

Universal IS' Bewl-o-MotIc 



110.BB 
09 Jt 
•930 
79.S0 
12s .00 
ns.:: 

SU.00 
49 JO 

mm 



.00 0 



UIPBt f Genco Shuffle Pool.. I14f.>t 
SPECIAL • Genco Match Pool .. 199.S0 



COUNTfR GAMES 



KICKEI 4 UTtKEI.$4».50| S'jlH.^"':' ... 

Art ttiew A Film 49.S0 
Acme Shocker ... Z4 JO I ABT Challonpor.. 7S.0B 



SS9J0 A 

D 

lOYU "17" (17 Col.), Elot.~WIITE FM CIICVIAI Q 

Row* President, 10 Col. or ■ Col., Fac. Rob. IISS 

National Model tSO, 9 Col., F»e. Rob I4S 

National 930, 9 Col., Fac. Rab |M 

Unoedapak Model 5O0, 9 Col.. Foe. Reb. m 

DuOrenier ModeJ "W," 9 Cot., Fac R*b. .... IZS 




Dispenses 2 dimes. 
" 1 nkket for 25*. 



8 In stock 



101214 MIlWAUKfE *V[., CHICAGO 22, 111. Phone: EVERGHDf 4-2600 



Wurlltxor Mod«l 1100, 1400, 1500. 

1500A, 1600, 1700 
Saaburi Model A AMI Modal 120 E 



ARCADE EQUimENT FOR SAIE 



Ex. Rifle 
Ex. Oun Patrol 
Ex. Six Shooter 
Ex. Dal* Gun 
Chi. Coin Hockey 
Chi. Coin 4 PI. 

Derby 
Chi. Coin Basket- 



Mut. Old Drlv*. 

Mut. New Drivo- 

Munwei Set Shot 
Munves Air Hockey 
Old Grandmother 
Genco Guns 
fteobwrt Boar Gwns 

Wms. Super Penivent 
We wm bo *t Morrison H*t*l, Chicot*, 
for MOA Convontion, Mordt M-W. or 
contact 

VIKING EXPORT CO. 

410 S.W. Bth Aw*. Miomlf Pt*e«d« 



Notice To All Operators 
Attending MOA 

Be sure to lee new coin machine which 
will prove to be big money maker. 
See at 

CLUB SPECIALTY CO. 

6 E. LAKE ST., CHICAGO, ILL. PHONE DE 2-2S03 ff 



r : .t~r^ 



1 



NO 



miNESS 
ALLOWED! 



IN THE MM, 




I 



. if you plan to 
Mention and if you 
want to see the most sensational 
money maker in action since 
the slot machine, the pin ball and 
the shuPFIeboard - stop in at the 
SHERMAN HOTEL, Mar. 28 - 30 
... ask for our suite 
come up . . . 
you will be very welcome 



Also . . . we need established dis- 
tributors, operators and representatives to 
obtain Notional distribution For this new 
and different device. We now have the 
most lucrotive, all purpose, all people — 
young and old, fascinating gome in the 
entire coin machine field, borring none ! 





Industrial Engineering Company 



if interested and qualified, stop in and 
see us at the SHERAAAN or write direct 
to our plant. Most areas still wido open 



UO SOUTH MVER STRUT 



AUROitA, ILLINOIS 



MARCH 26. 1955 



EAL MOVING TARGETS! 




THE BILLBOARD 



COIN MACHINES f6l 



ON 

MODEL 



EXHIBITS 



"500" 



SHOOTING GALLERY 

DUCKS-PHEASANTS 
CLIMBING SQUIRREL 



FASTEST MONEY MAKER ANYWHERE! 

CABINET ONLY 2BV2" WIDE 

GOES THRU ANY DOOR 



ESTABLISHED SINCE I'SOl 

EXHIBIT SUPPLY 

421 8 W. LAKE STREET C H I C AGO 24, I L L I N 0 1 S 




EXCLUSIVE DISTRIBUTORS FOR | 

1ICAG0 COIN MACHINE CO. & GENCO MFG. CO. i 



CMCAOO COIN lOWlERS 

PLAViR • 5e.M 

LUXI M.M 

Ih frame 75.M 

7>ER MATCH 1M.M 

ME BOWLER , 

H FRAME SFCCIAL ... 
UBLI SCORE BOWLER 

BOWLER 

■ PLC SCORE BOWLBR , 

\a cur , 

VANCE BOWLER 

kRLITE 

PER FRAME 

krURC FRAMS ais.M 

m.m 

MISCCUANEOUS 

iTED BONUS GUN Writ* 

^CO BIO TOP tLHt* Brand 

pCO RIFLE ©ALLERY aiki" ' 

3U.M 

RNER 7S.M 

79.fe 



1tl.M 
11B.M 
IU.BB 
1M.M 
1S0.W 



, its.oe 



UNITED BOWLIRS 

DELUXE t M M 

SUPER MM 

! OFFICIAL M.M 

! IQTH FRAMI rt M 

CASCADE 1I0.M 

OLYMPIC 

ROYAL 

CHIEF 

LEAGUE BOWLER 

RAINBOW 331. 

SPEEDY SU.M 

MNOOt 

VARIETY S52S.M 

SURF CLUB 379.M 

PALM SPRINGS 31I.M 

ICE FROLICS 3BI.M 

BEACH CLUB IW.M 

BEAUTYS 

ATLANTIC CITY 

SPOT LITIS 



14f.M 
1M.M 
27S.M 
37S.W 



. X3S.M 
. 1M.M 
. 71, M 



ATTEiVTfO.V. ARCADE OPERATORS 

v# a eofnplata Ian* o4 all Arcada E«wip«nant frwn vanuina Mtli^uat to tha 
modali off tha prMluctMn lina. If you ilatirc Utad Equipment c»nlact us 
■ finail ra<»nditionad marchandit* at a raatonaMa prlca. 

Ona-lhlrd dapoait »n all ardan. 



*4«jAf COIN MACHINE 
VII'IVC EXCHANGE, INC. 

11 MTNI AVfNUtClEVElAND M.OHIO (Til. :SU|»rlw I MbOl 



SPECIALS 
Phonos and Guns 

1 AMI "1>" M $365.00 

1 S«*b«rg #147 «9J0 

2WURLITZER 1400. Ea. ... 279J0 
3WURLITZER 1500. Ea. ... M9.50 

3 WURLirZER 1700 Wrifd 

1 Exhibit Skooling Golsry. 329.50 

1 GMtea RifU GalUry 339.50 

I Sdsburg bar Ghii 99.50 

1 Exhtbft DoU Gun 44.50 

2 Exhibit Six $k«et»r 99J0 

SPECIAU-Bingos 

3 Spot tight!. Ea $ 5«.S0 

SHi-Ti'i. E« 30tJ« 

IDudi tonch. Eo U4M 

3 ft.ach Clwb. Ea 347.50 

2 Yacht Club. Ea 157.30 

T&L DISTRIBUTING CO. 

16A3 Central Parkway 
CincinnoH 14, CMiIa 
Ph»n« MAin t75l 



IVekoiiie. Musil ()|U'ralur\ of Aiiiorita! 

ht the Convention with a vitrl to Atlasf See the WoHd'i newest, rno\t modem 
raph tieJdaujrten, ipccificjlly pidnned jnd built for Mutic Sdlet and Service! 
ui DemPRttTJtion LsunKo . . Utt word in reeonditioninE jnd retinithinc 



... reconditioninic jnd retinithing 

ihopt terrific cquipmenr ViSluct 

couftcom. personal ATLAS 



Utt word 
»\ always. 



Exefustve Sceburg OfitrJbutort 



31 

\l„ C.nl.., 



ATL.4S MlSIf COMPIW 



WESTERN AVE.. CHICAGO 47, ILL . U S A. 



ARmitJia 6-5005 



EVERYBODY IS TALKIN6 
ABOUT THE 

IN GOTTLIEB OAMES 



Joe fi^h Says . . . 

FOREIGN and DOMESTIC BUYERS 
will find TROUBLE fPEE machines 
al LOWER PRICES here. 




EXCLUSIVE WUmiTZEt 
a»4 0. COTTLlEi b CO. 
DISTKIIUTOIIS i« Dalj- 
S. |«ner. Mid S. E. 
Pennirlvjnij. 

ACTIVE 

AMUSiMENT MACHINES CO. 

■ YOU CAN ALWAYS DEPEND ON ACTIVE— ALL WAYS 





m H. BiMii St. 




FK.monl 7-44«5 Ph 


1.. 30 ' 1 


Wril# or wife fat pr'ittl 





FOREIGN 
BUYERS 

Our Service 

Is Quick 
Efficient und 

Reliable 



INTERNATIONAL ^ SCOTT-CROSSE 

AMUSEMENT CO. .*r. . * COMPANY 

14J3 SMING GAIOeisi Smr • tl««nh«.u.a 6-7713 PtiJtAMLPHU 30. M. 



In addttion to all tha latest 
equipment, we have thousands 
of thoroughly reconditioned ma- 
chines available for your selec- 
tion, including pin games, kidd>« 
rides, music machines, arcad* 
equipment and alleys. 

Cable for 
Special Price List 

Parti and Sorvica Manirol 
AvoHabla 



162 COIN MACHINES 



THE BILLBOARD 



MARCH 26. 1955 




^IMMEDIATE DELIVERY ORDCR 109A^! 



SEE IT 
AT YOUR 
DISTRIBUTOR 

HOW! 



1140-50 N. KOSTNERAVE 
CHICAGO 51, ILLINOIS 



ATTENTION! 

Only 36 left of entire 

BALLY MOON RIDE Slock! 



They all must tL M ^ ^ 
to at only ^450 



each 



HERB'S A SPECIAL OFFER!! 

$300 



AUOWiD POI UUY CHAMriON HoaU 
or IXHIIIT IIG UONCO In tra<t* for 
tAUT MOON IIDil 



KIDDIE MDE HEADQUARTERS 



• Fiaance Your Kiddie Ridci 

• Lilier«l Budget Terms 

• Ursest Stock in World 

TRADES ACCEPTED! 



HOaSES 
MOON RIDES 
BOATS 

MERRY-CO-ROUNOS 
SPACE SHIPS 
DRIVEMOBILES 



DISTRIBUTING CO., INC. 



REDD 

WURLITZER-BALLY-UNITED 



396 LINCOLN STREET 
ALLSTON 34, MASS. AL 4-4040 



BINCO 
SPECIALS 

HI-FI $J35 

SORf CLUB J40 

PILH SniNSS 325 

ICE FMIKS 300 

lEiCH CLUB 270 

DUDE RANCH 270 

«illT BEiUTT 200 

YACHT CLUB 135 

ilUNTlC CITY 95 

JOHNSOH FABEBOX COIH 
COilNTEIIS, ilighlhr uwl, 
likt lew 175 

I/, D«p<»» Wltk Orikr. 
Wtttc to 

SUPERIOR SALES CO. 

Dept. R-6 
785 S Stoney liland Ave. 

Chicago, lllinoit 
Tel*phon«: BAyporl 1-1616 



CLOSEOUT 

ALl tWirMim COMPUTHT XCCONDIriONIO 

I I5I7A. 104 record WURLITZER HIDE- 
AWAY. Like New $350 

15 Model 5204A, 104 record WURLITZER 
3 wire WALLBOXES. Like New. .$45 ea. 

ENTIRE SYSTEM^COMPLETE $950 

4 WURLITZER 1500 $345 m. 

15 WURLITZER 1500A 495 ea. 

1 AMI Model El 20 500 

3 AMI Model C 215 ea. 

2 AMI Model B 185 .j. 

Cell, Write t WIrm 

txtlutly OoHlitb, WIIHsms, Saakure, CMrago. Cola, 
UiiitacI DIUrlbctori. 

ib;ju V uguuM.'i r in new engianbI 

VV/iwji|\ Mil lyj jpiMOUNTI 



tx<tvsiv9 
Dlstrihutors for 









WANTED FOR CAS 

Unitcil Circus — Frolics — Show Boars — Pano 
HIGHEST PRICES PAID 

ADVANCE AUTOMATIC SALES 

1350 Howard St. Phona: HEmlock 1-1750 San 


H 

rams 

CO. 

Frjiictsco 3, Calif. 



GIVE TO DAMON RUNYON CANCER FUND 



GUNS! 

6«IK0 WILD WEST 6ALIEI)Y. . NEW 
Eihibit 500 SHOOTING GALLERY NEW 
Keeney DaUXE RANGER GUN. NEW 
Genco RIFLE GALURV ....$325.00 

Genco BIG TOP 395.00 

Genco HIGHI FIGHTER .... 150.00 

Genco SKY GUNNER 150.00 

hhlbll SHOOTING GALLERY. 195.00 

EihibH SMRTIAHD 325.00 

UNIVIKSITY COIN MACHIIK 

amm 

>Sa N. Hlsh St. Colombnf I, Ok*. 

T.I.I UNiv.nHy 6W0 



40 WAlTIf AM ST 
BOSTON 18. M 



M. 0. A.-SrOP . . . LOOK al MONAR(| 



d Taro»tf 
d Banner . 
d Speedic . 

d Acs . . . 

d Laavue '. 



. .S38S 



■d Royal . 
BRAND NEW, 
CLOSEOUTSl 
CLAYT NSMFKOFF 



itmd Cl«»ic siso chit£ 



Unil«d Olympic 

Unilfd Clover 

United D«lw>* t-PUyai 

United Cascade 

United D»L. Camlvel 

ChKoin Slarlile 

Chicoin Criu CroH ... 
Chicoin Klnq Bowler .. 
Genco a-PI. Batkelball . 



145 Ch 



Chlceirt 4-PI. BaMball .... 
CHAJlUr PfERf 



P'e Scef# 

Chicoin Cold Cwp , .. 

Keenav Benwi 

Keeney Swper 

Keeney DeLuMe 

Oettco I PI. Bikfball.l 
Genco Match Pool T 
Genco Rifla CaMery I 
•»S I ^**** Ail Star Ba»ebaM 



.. tfi i Exh. Star Sheetirtf oailery 



Monarch Coin Machine, Inc. 



Wrffe for Latett 

33S7-S9 N. Lincoln. Ct^.t. 

Lincoln e-J^u* 7 



^ARCH 26, 1955 



THE BILLBOARD 



COIN MACHINES 163 




'0 »» 



SCORE 

400 

^ TIMB 

' BONOS 



^tf/'us fable bv ^ 

si— 
High 

" '^^O to 460 

BRILIIAK. 
MULTI-COLOR 
CORK FINISH 
CABINET 



JINGU Kf y 



UTS, 



-■•■—I. ntr KT 

DOORS fxcfPr 

CASH box; 



^^j^ IMM 



EDIATE DEIIVERY! 



See YOUR KE EN EY DISTRIBUTOR! 



Cobl« Addmtr 8AGERSAL LOS ANCEIES 

BADGER SALES COMPANY, INC. 

tfCST.PICO BOULEVARD • LOS ANG^US 6. CAUF6rNIA 



TLANTic Perfect Conditioning 



I Speciol This Week 
SEEBURG HIDEAWAYS 
VI lOOA (100 Selections) $285.00 
146 and HI 47 25.00 
148 35.00 
Terms: One-Third Deposit, Balance C.O.D. 
FOREIGN and DOMESTIC 



LANTic Pennsylvania Corporation 

Exclusive Seeburg^ Distributors . 

334 N BROAD STREET. PHtlA », PA. tyi..lOCUsi 4U«I5 



HNCST OF GUNS- 
Williams SAFARI 

Movlnf Tar«*tt — Hf«h Scor*— TlmirM 
Unit— Wild Jun«I« Theme — Beautiful 
C*bln«t 0»»t*nl Bett for L«ii — 



WELCOME... M. 0. A. MEMBERS! 



VISIT OUR BEAUTI- 
FUL DISPLAY ROOMS AND SEE THE FINEST AND MOST COMPLETE 
STOCK OF USED PHONOGRAPHS AND THE 

SPECTACULAR NEW ROCK-OLA HI-FI 120 



LATE GUNS 

Seebun SHOOT THE BEAR SlfS 

0«ne» NITE FICHTEM 1M 

Exhibit JET OUN 13S 

Exhibit SIX SHOOTER tS 



WANT TO BUY 

Cash or Trade 

ALL nPES BINGO GAMES 

* * ★ 
Gotllieb LATE 5 BALL GAMES 



fxctuiive Dittributort tor 
Sentational }95S 

ROCK-OLA 

130 or 50 SelAction 

HI FIDELITY 
PHONOGRAPHS 



BINGO 
SPECIALS 



...U3S 



UNino 

NEVADA 

HAWAII 

"10 lis 

TROPICS I7S 

LEADER 7$ 

Univ. S-STAR 41 




Chicago 4' 
2330 N. Wcstcf" A»< 



THE WHOLE TOWN 
iS TALKIN6 ABOUT 
GOTTLIEB'S 



TRIPLE YOUR PROFITS 

BINCO MAGIC WILL DO IT! 
SefenHfie's 

BING-O-RENO 

Pile up astonishing grosses. Add 
new zest to your entire business 



SCIENTIFIC MACHINE CORP. 

7? Cliflon Plate, Brooklyn 38, N Y / 
TeU:NEvms'8-2n3;3H6-28!59 > 




COIN MACHINES 



THE BILLBOARD 



MARCH 26, 19r 




MONEY-M.NDE0 OPERATORS who won, .cjo^^^^^ 

, ,,^-W.,hou. -°';"^^, ;,^us ACT.vmES. 
KIDNAPPING, ond OTHER Ntr«m 

Yoo can't m iss with > » « 

GfNCO'5 sfNSxr/oitfiit '^CRISS-CROSS 

WILD WEST 

Gallery 




TIME BONUS 

Creates Competition 
Speeds Up Play! 

No multiplication 
and subtraction necessary 
Simple for players to 
understand 




CRISS-CROSS 
LIGHTS 

Carry-Over 
to next game! 
Creates more 
play! 



ALSO AVAILABLE 

without 

MATCH OR REPLAY 



COMPAI 

CABIN 

Fits thru I 
any door 
on/y 29V2' 



MFG. & SALES CO. 

2621 N. Ashland Avenu* 
Chicago 14, lllinoit 




EXPORT & AMERICAN BUYERS! 

DAVIS PHONOGRAPHS ARE 

UNCONDITIONALLY GUARANTEED 



WURLITZER 

1500 5«5 

1550 425 

1550A 495 

ROCK OLA 

1428 $150 

AMI 

D-40 $295 

D M 375 



SEEBURC 

148MI 5159 

MIOOA 425 

HIOOB 575 

HIOOBl 600 

HM100A HIDUWAV 275 

H146 HIDEAWAY 50 

H147 HIDEAWAY «5 

HI48 HIDEAWAY 75 

WALL BOXES 

WURLITZER 104 Selections, like new $49.00 

WURLITZER 48 Selections 25.00 

WURLITZER 24 Selections (3020), 5c, 10e,25c 9.95 

SEEBURC 20 Selections, Sc, 10c. 25c, 3-wire or wireless 14.95 

PRIVATE WESTERN UNION WIRE • Cable Address: "DAVDIS'^, 
1 



WORLD EXPORT 



WES 



TERN EXPORT I I I jj, 
\ DISTRIBUTING \ 



Eicluiive Secburg Factonr DiiMbulori 
738 Erie Boulevard East 
Syracuse 3. N. Y.. U.S.A^ Ph. 7^1«31 



Billbo 




Ord« NOW at LOW titkicrlptkiii llot^ 
nil b «iHl Mall Cmiwa Ta^ayl 



Til. Blllb«ar4, 2160 r,matm St.. Cln<ln>rii i 



iror.t(n rat.. »m T«af. $201 



PHONOGRAPHS 



14M WurlllMr UU.Oe [ AMI EM. 

13S» Wurlltwr aU.OO AMI E 40 

1100 WwrlltMr 140.00 AMI D 40 

I01S wwrlitwr 71 00 ami C 40 

47 &(«bwrf 50.00 -14)} iieck-OlB 

looA s«eburt 3S0.0O ii»ek-ol* ............ 

loeo S«bwr« 5OC.0O rJ432 Rock-OI» 

lOOC S*«bwr« 450.00 Event Cenit*ll«tten 

GUNS I BINGO 

Inltcd C*rniv»l Own MOO.0t : UnlM £jn«w«r*, M«w 

••bur* C<i«n Own 110.00 Belly Varlaly 

;«nc» Sky Gunner MO.OO ■ Bellv Swrl Clwb 



Chtceto Cain Horn* I 



NOVELTY GAMES 

«I7S.OO I EKhibir Uwotino OblUnr • 



roiM wumnztu oistubutcm 



ROCK CITY AMUSEMENT CO. 



lot LataytlB St. 



PboM «-t371 



%;ARCH 26. 1955 



THE BILLBOARD 



COIN MACHINES 



165 





Chicago coin's^ 




TRI 






0 



1 ^':''''^*-'°?- '2'" 



/ TRIPLE STRIKE 

BONUS SCORING! 

Any time during the game when player scores 3 strikes he gels an 
"Extra Bonus of 600" added to his score. Each of 6 players has an 
independent "Triple Strike Panel" along side his score. 



Si 



2 FLASH-O-MATIC 

SCORING! 

Player by timing his shot to strike pins when highest score is lit on 
"Flash-O-MoUc" panel receives 600 for strike and 450 for spare. 



FOUR DRU 

SCORING! 

All 4 drums operate to score 



CHICAGO COIN S 



TRIPLE 




STRIKE 

BOWLER 

Any time during the game 
when player scores 3 strikes 
he gets an "Extra Bonus of 
600" added to his scorel 



CRISS-CROSS 



GAME! 



lACHINE COMPANY 



1725 W. DIVERSEY BLVD. • 



166 COIN MACHINES 



THE BILLBOARD 



MARCH 26. )9: 



Operators report biggest earnings ever with >&!iwr^ 




popular BEACH CLUB-VARIETY play-appeal plus 



5 MAGIC-LINES 



Reports from coast to coast prove the money- 
making power of 5 Magic-Lines. Get your 
share of the Big-Time profits. Get Big-Time 
at your Bally Distributor today. 



MORE players play MORI 



thanks to new 





Super-Strikes increase earnings by attracting all types of players, from 
the "now-and-then" shuffler to the extra skilled regular. They all get 
a big dime's worth of fun playing Magic-Bowler and Mystic-Bowler. 
Operators reap the benefit in biggest bowler earnings on record. Get 
your share. Get Magic-Bowler or Mystic-Bowler now. 



"ammo. 



*<OMtlr-MAKE,| 
f v»r Bum 



ilap-Bowler 

y^lTH^POPULAR MATCH-PLAY 



llvsticllowlerl 

♦ WITHOUT MATCH-PLAY 



BALLY MANUFACTURING COMPANY-2640 Belmont Avenue, Chicago 18, llli 




THE BILLBOARD 



COIN MACHINES 



167 



UHIUD'S DELUXE 




SHUFFLE 
ALLEY 



WITH EXCITING NEW 



STkIKE-A-MATIC1 




OTHER 
UNITED HITS 
NOW AT YOUR DISTRISUTOR 



lANHATTAN 

iFasf-Action In-line Game 

BONUS GUN 

Flashy, Fast-play Shooting 
Gallery with 
Time Bonus Score 

COMET 

SHUFFLE TARCETTC 

6-PlAYER ^ 

Extremely Quiet 
• 



SPEU UNITED'S CARRY-OVER FEATURE 
STAR-NUMBER LITES LETTERS 
NUMBER I CLOVER, STAR 
MATCH ' NUMBER 
MATCH SCORE FEATURES 3RI> 0« 10TH FRAME 

• lOTH FRAME FEATURE 

• KING SIZE PINS 

0* NEW E-Z SERVICE FEATURES 

• AVAILABLE IN 
I0<-3 FOR 2$i MODELS 

• TWO SIZES: 
8 FT. BY 2 FT., 9 FT. BY 2 FT. 

• SEE YOUR 
DISTRIBUTOR NOW 



1 



S9 -il^^N >^ 



LIGHTNING SHUFFU-ALLET ALSO AVAIIABIE 
IN REGULAR MODEL WITHOUT TRIPLE MATCH FEATURE